JP6185005B2 - How to provide video - Google Patents

Description

  The present invention relates to a system for providing a moving image such as a commercial via a network such as the Internet.

  Conventionally, the Internet has been used to provide various types of information, and on various homepages related to this information provision, for example, banner advertisements are used to promote advertising activities using character notation, illustrations, still images, etc. It has been. With respect to such information provision via the Internet, Patent Document 1 discloses a technique for selecting a commercial video according to the user by providing a commercial video together when providing video content such as a movie on the Internet. Proposed.

JP 2001-309345 A

  If moving images are used for such advertising activities on the homepage, it is considered that the effects of the advertising activities can be further improved. In addition, the homepage used for advertising can be further improved.

  However, when moving images are used on a home page, there is a problem that the management becomes complicated. Specifically, in the case of using a moving image, it is necessary to adjust various rights relationships, and management of payment of usage fees becomes complicated. In addition, in the case of a moving image, the user may get bored immediately, and if the same moving image continues to be provided, the attractiveness of the homepage may be lost, and it is also necessary to update the moving image provided accordingly. In addition, when using a moving image on a home page, it is necessary to adjust various rights related to background music and adjust usage fees.

  The present invention has been made in consideration of these points, and proposes a moving image providing method capable of simplifying the management of moving images when using a moving image on a homepage for advertising and advertising activities. Objective.

(1) A video providing method for providing a video to a user terminal,
Information from the content server that sends home page information from the content server to the user terminal by providing access to the content server from the user terminal and having at least a moving image display area for displaying a moving image. Providing step;
Moving picture management for providing the user terminal with a moving picture to be displayed on the moving picture display area by accessing the moving picture management server from the user terminal that has acquired the information on the homepage by the information providing step. Providing information from the server,
The video management server provides the video for access from the user terminal through a plurality of home pages of the content server,
The video management server centrally manages videos to be displayed on the video display area of the plurality of home pages acquired by the plurality of content servers ,
The Video Manager server, the only authorized videos plurality of the content servers, provides to the content server the corresponding, and only with respect to the near point Tsusaba permitted from providing entity of the video, the corresponding Provide videos,
The video management server, and the server ID is identification information of the contents server, the set and the video ID which is identification information of the dynamic image of the moving image file to manage the moving image file, before Symbol server ID and the video based on the ID, and provides the video files corresponding to the content server, video providing method.

According to (1), a moving image is displayed on a homepage by a plurality of content servers, and this moving image can be collectively managed by the moving image management server without being individually managed by each content server. This can simplify the management of moving images. In addition, the moving image provided from the moving image management server can be displayed by the layout related to the content server, and the user can be given an impression that the moving image is managed and provided on the content server side.

(2) In (1),
The information providing step from the video management server includes:
A moving image providing method for selectively providing a corresponding moving image to the user terminal based on a home page of a content server provided for access by the user terminal.

  According to (2), it is possible to provide the user with an appropriately corresponding video according to the content server.

(3) In (1) or (2),
An address notification step of notifying the content server of the address of the video management server to be used for access to the video management server;
The information providing step from the content server includes:
The moving image providing method of notifying the user terminal of the address notified in the address notification step and setting the moving image management server to be accessible by the user terminal.

  According to (3), the video management server is accessed and displayed in the video display area set by the content server by the description of a display control file such as an HTML file describing information for controlling the display of the home page, for example. You can get a video.

(4) In (1) or (2),
The user terminal is
By accessing the content server by an application program implemented in advance, the information providing step from the content server obtains information on the homepage,
A moving image providing method of accessing the moving image management server by the application program and acquiring the moving image by an information providing step from the moving image management server.

  According to (4), when the content server is accessed by an application program installed in advance, the moving image displayed on the moving image display area set by the content server by accessing the moving image management server based on the application program Can be obtained.

  According to the present invention, it is possible to simplify the management of moving images when performing advertising and advertising activities with moving images on a homepage.

It is a block diagram which shows the moving image provision system which concerns on 1st Embodiment of this invention. It is a figure which shows the display screen of the user terminal in the moving image provision system of FIG. It is a flowchart which shows the process sequence in the moving image provision system of FIG.

  Hereinafter, embodiments of the present invention will be described in detail with reference to the drawings.

[First Embodiment]
FIG. 1 is a block diagram showing a moving image providing system according to the first embodiment of the present invention. The moving image providing system 1 provides home pages provided from the content servers 2A and 2B to the user terminals 3A and 3B via a network such as the Internet, whereby information intended by the operating entity of the content servers 2A and 2B is provided to the user. To provide. Furthermore, the moving image providing system 1 provides the user with moving images provided from the moving image management server 4 on the home pages provided by the content servers 2A and 2B, and advertises using the moving images on the home pages provided by the content servers 2A and 2B. Perform advertising activities.

  Here, the user terminals 3 </ b> A and 3 </ b> B are information devices that can be connected to a network such as the Internet, and more specifically, are information portable terminals such as smartphones and tablet computers. The user terminals 3A and 3B connect to the content servers 2A and 2B according to user operations, and acquire homepage information provided by the content servers 2A and 2B. Here, the homepage information is information for displaying the homepage, and is a display control file such as an HTML file describing information for controlling the display of the homepage, files of parts used for display, and the like. The user terminals 3 </ b> A and 3 </ b> B are further connected to the moving image management server 4 by the description of the display control file, acquire the moving image file by data communication with the moving image management server 4, and provide it to the user.

  The content servers 2A and 2B are homepage servers developed by companies, organizations, and individuals on the Internet, and information for displaying the homepage is transmitted to the user terminals 3A and 3B in response to requests from the user terminals 3A and 3B. provide. As a result, the content servers 2A and 2B display the home page in a desired layout on the user terminals 3A and 3B by the display control file provided by the information for displaying the home page.

  FIGS. 2A, 2B, and 2C are diagrams showing the layout of a homepage according to the description of the display control file. In FIG. 2A, a menu display area related to a home page is provided at the top of the display screen of the user terminals 3A and 3B. (For example, page feed, page return, scroll, etc.) is displayed.

  Subsequently, in the example of FIG. 2A, a moving image display area for displaying a moving image acquired from the moving image management server 4 is provided. Subsequently, a content display area for displaying content provided on the home page is provided, and various types of information provided to the user on the home page are displayed in the content notation area. More specifically, for example, when this homepage is a homepage that provides news, each title of news is sequentially displayed in this content display area. The user terminals 3A and 3B move the page of the content display area or return the page according to the description of the control file by the user operation of the menu display area or the user operation related to the content display area. Scroll. Similarly, the content display area is scrolled by operating the content display area. In response to the operation of the content display area, the content servers 2A and 2B are accessed to switch the display of the home page.

  The example of FIG. 2B is an example in which the content display area is expanded by reducing the video display area, an area is secured on the right side of the video display area, and this area is set as the still image display area ARS. . Here, in the still image display area ARS, a still image related to the moving image displayed in the moving image display area may be displayed. In this case, as with the moving image displayed in the moving image display area, from the moving image management server 4. Get the corresponding still image file. In addition, by a user operation in the still image display area, the moving image displayed in the moving image display area is switched to a moving image corresponding to the still image displayed in the still image display area ARS. Still images that have nothing to do with the moving image displayed in the moving image display area may be displayed in the still image display area ARS.

  On the other hand, the example of FIG. 2C is an example in which the content display area is expanded by reducing the moving image display area, and black display areas are secured on both sides of the moving image display area. In the examples of FIGS. 2A to 2C, the content display area and the moving image display area may be arranged upside down.

  In the video display area, one video may be repeatedly displayed in an endless manner, different videos may be selected and sequentially displayed, or the display may be switched to a still image when the scheduled video ends. good. Further, such display may be executed for a certain period of time, and the display of the moving image display area may be terminated and the content display area may be enlarged and displayed as time elapses. Similarly, when the scheduled moving image ends, the display of the moving image display area may be ended and the content display area may be enlarged.

  Moreover, you may jump to a corresponding homepage by user operation of a moving image display area. Specifically, for example, when a commercial video is displayed in the video display area, the user jumps to the homepage of the company related to the commercial or the homepage of the product related to the commercial and displays the homepage in full screen. is there.

  Instead of scrolling only the content display area, the moving image display area may be scrolled together with the content display area, and in addition to this, the menu display area may be scrolled together. Further, when the moving image display area is scrolled integrally with the content display area in this way, if the display screen is scrolled downward, the moving image display area is hidden and is not displayed. In this case, when the display of the video display area is terminated after a certain period of time, the display of the video display area may be terminated when scrolling upward after scrolling the display screen downward, In this case, eventually, the moving image displayed in the moving image display area cannot be confirmed. Therefore, in such a case, the moving image may be displayed again in the moving image display area by scrolling upward. The setting of the moving image display area and the content display area is not limited to the example in FIG. 2, and various layouts can be widely applied.

  In this way, the content server 2A, 2B secures the moving image display area in the display control file related to the homepage, and the content servers 2A and 2B store the storage destination address (URL) of the file used for display in the moving image display area. ) And notify the user terminals 3A and 3B. Here, this URL is notified from the moving image management server 4 to the content servers 2A and 2B in advance. Further, the notification to the user terminals 3A and 3B at this address is executed by, for example, a JavaScript tag, so that the content server 2A and 2B can simply add the description of the notification from the video management server 4 to the control file as it is. The processing is set so that the moving picture management server 4 can be accessed by the user terminals 3A and 3B.

  The moving image management server 4 is a computer that manages moving image files to be provided to the user terminals 3A and 3B. When the use of the moving image providing system 1 is started by the content servers 2A and 2B, the moving image management server 4 notifies the content servers 2A and 2B of the address of the moving image file storage destination. After that, the contents server 2A, 2B is notified of this address periodically or irregularly as necessary.

  Further, the user terminal 3A, 3B is notified of the corresponding video file by accessing from the user terminal 3A, 3B based on the notification of this address. At the time of notification of the moving image file, for example, by acquiring information of a control file related to access from the user terminals 3A and 3B, it is determined which content server 2A and 2B the access to the moving image management server 4 is based on. Thus, the moving image files corresponding to the content servers 2A and 2B are provided to the user terminals 3A and 3B. The determination of the content servers 2A and 2B may be determined by acquiring the URLs of the content servers 2A and 2B from the user terminals 3A and 3B, or may be determined based on the file name of the management file related to the home page. This judgment method can be widely applied. Thereby, the moving image management server 4 does not provide commercial videos or the like of competing companies for access from a home page of a specific company, for example. On the contrary, for example, a moving image preferred by the user layer accessing the content servers 2A and 2B is selectively provided.

  More specifically, the video management server 4 provides the content servers 2A and 2B corresponding to only the videos permitted by the operating entities of the content servers 2A and 2B, and conversely, from the video providing entity. A moving image corresponding only to the permitted content servers 2A and 2B is provided. For this reason, the moving image management server 4 sets the server ID that is the identification information of the content servers 2A and 2B and the moving image ID that is the identification information of the moving image file to manage the moving image file, and the content based on the server ID and the moving image ID. Video files corresponding to the servers 2A and 2B are provided.

  In addition, the moving image management server 4 records and holds the provision of the moving image file to the user terminals 3A and 3B, and centrally manages the processing related to the use fee of the moving image provided by the content servers 2A and 2B by this recording. It can be so. Moreover, the moving image file provided to the user terminals 3A and 3B is changed regularly or irregularly. Thus, the moving image management server 4 centrally manages the moving image files provided by the plurality of content servers.

  FIG. 3 is a flowchart showing a series of processing procedures according to the moving image providing system 1. In the moving image providing system 1, when the provision of moving images is started by the content servers 2A and 2B, the storage addresses of the moving image files are notified to the content servers 2A and 2B (SP1-SP2). Thereafter, the address is notified regularly or irregularly as necessary.

  As a result, the content servers 2A and 2B record and hold this address, and when the home page is accessed from the user terminals 3A and 3B (SP3), the home page data in which the address of the video file is set is transferred to the user terminals 3A and 3B. Download (SP4). In this case, the user terminals 3A and 3B process the downloaded data, thereby starting the operation of Javascript to access the video management server 4 (SP5), and to access by exchanging data with the video management server 4 The content server 2A, 2B is confirmed by the moving image management server 4, and based on the confirmation result, the corresponding moving image file is distributed from the moving image management server 4 to the user terminals 3A, 3B and provided to the user.

  As described above, the moving image files provided by a plurality of content servers are centrally managed by the moving image management server 4, so that various adjustments and management related to the moving images can be omitted in the operating entity of the content server. Moreover, the moving image provided to the user terminal can be updated as appropriate. As a result, the management of moving images can be simplified.

  In addition, in the video provided on the home page of the content server in this way, it is displayed by the layout of this home page, so that the screen of the user terminal is also provided by the creation of the home page by the content server management entity. Thus, even when moving image files related to a plurality of content servers are centrally managed in this way, moving images can be provided without impairing the characteristics of each home page.

  As a result, the main body of the homepage can easily provide a moving image, and the attractiveness of the homepage can be further improved. In addition, by managing the moving image by the moving image management server 4, the moving image provided to the user terminals 3A and 3B can be changed regularly or irregularly, so that the attractiveness of the homepage can be continued without getting bored by the user. .

[Second Embodiment]
In this embodiment, an application program is mounted in advance on a user terminal by downloading or the like, and the content server is accessed by executing the application program to display a home page. In this embodiment, the home page is displayed according to the application program, and the home page is displayed according to the setting described above with reference to FIG. Based on the application program, the moving image management server is accessed to acquire a moving image file, and the moving image based on the moving image file is displayed in the moving image display area.

  As in this embodiment, even if a moving image file is acquired from the moving image management server based on the application program and provided to the user, the same effect as in the first embodiment can be obtained.

[Third Embodiment]
In this embodiment, the moving image management server 4 further acquires user terminal identification information from the user terminals 3A and 3B, identifies the user of the user terminals 3A and 3B based on the identification information, and based on the identification result. A video to be provided to the user terminals 3A and 3B is further selected. This embodiment is configured in the same way as the first embodiment or the second embodiment except that the configuration related to the user terminals 3A and 3B is different.

  Here, the identification of this user is the user terminal 3A acquired by circulating around the user attribute information (for example, the date of birth, sex, address, etc.) acquired at the time of contract of the user terminals 3A, 3B, the socia network, etc. It is executed based on information related to 3B (for example, hobbies, preferences, etc.). Thereby, in this embodiment, a more appropriate moving image is provided to the user.

  In this manner, the moving image management server records and holds the moving image file in association with the recording of the attribute information so that the corresponding moving image can be selected by the user identification and the moving image file can be managed by the attribute information. Further, the corresponding moving image file is selected by the attribute information and provided to the user terminals 3A and 3B.

[Other Embodiments]
The specific configuration suitable for the implementation of the present invention has been described in detail above. However, the present invention is not limited to the scope of the present invention, and various combinations of the above-described embodiments, and further the configuration of the above-described embodiments. Can be variously changed.

That is, in the above-described embodiment, the case of accessing the corresponding company homepage, product page, etc. by the user operation of the displayed moving image has been described, but the present invention is not limited to this,
Once the moving image display is switched to the full screen display, a corresponding company homepage, product page, or the like may be accessed by a user operation. Further, instead of switching pages to such companies and products, the display may be switched to a related moving image file as in the case of displaying a continuous commercial, for example. In addition, when displaying a moving image in this way, the moving image may be displayed by a layout by the content server.

1 Video providing system 2A, 2B Content server 3A, 3B User terminal

Claims (7)

A video providing method for providing a video to a user terminal,
Information from the content server that sends home page information from the content server to the user terminal by providing access to the content server from the user terminal and having at least a moving image display area for displaying a moving image. Providing step;
Moving picture management for providing the user terminal with a moving picture to be displayed on the moving picture display area by accessing the moving picture management server from the user terminal that has acquired the information on the homepage by the information providing step. Providing information from the server,
The video management server provides the video for access from the user terminal through a plurality of home pages of the content server,
The video management server centrally manages videos to be displayed on the video display area of the plurality of home pages acquired by the plurality of content servers ,
The Video Manager server, the only authorized videos plurality of the content servers, provides to the content server the corresponding, and only with respect to the near point Tsusaba permitted from providing entity of the video, the corresponding Provide videos,
The video management server, and the server ID is identification information of the contents server, the set and the video ID which is identification information of the dynamic image of the moving image file to manage the moving image file, before Symbol server ID and the video based on the ID, and provides the video files corresponding to the content server, video providing method. The information providing step from the video management server includes:
The moving image providing method according to claim 1, wherein a corresponding moving image is selectively provided to the user terminal based on a home page of a content server provided for access by the user terminal. An address notification step of notifying the content server of the address of the video management server to be used for access to the video management server;
The information providing step from the content server includes:
The moving image providing method according to claim 1 or 2, wherein the address notified in the address notifying step is notified to the user terminal, and the moving image management server is set to be accessible by the user terminal. The user terminal is
By accessing the content server by an application program implemented in advance, the information providing step from the content server obtains information on the homepage,
The moving image providing method according to claim 1 or 2, wherein the moving image management server is accessed by the application program, and the moving image is acquired by an information providing step from the moving image management server. The home page includes the moving image display area and a content display area, and the moving image display area. The content display area is enlarged and displayed when display of the area is finished. The moving image providing method according to any one of the preceding claims. The home page includes the moving image display area and a content display area, and the moving image display area. The area is scrolled integrally with the content display area, according to any one of claims 1 to 4. The video providing method described. The home page includes the moving image display area and a content display area, and the moving image display area. 5. The video is switched to a still image when the video in the area ends. The moving image providing method according to claim 1.

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