JP2018195199A - Information display program, information display method, information display device, and distribution device - Google Patents

Abstract

To allow for change of content with high visual effects.SOLUTION: An information display program causes a computer to perform: a display control procedure for displaying first content and second content on a screen in a superimposed manner; and a content change procedure for rotationally displaying the first content and the second content, and increasing transparency of the first content and decreasing transparency of the second content during rotational display.SELECTED DRAWING: Figure 1

Description

  The present invention relates to an information display program, an information display method, an information display device, and a distribution device.

  An information display device such as a smartphone may change the content on the screen to another content according to a predetermined standard. For example, the information display device may change the advertising content on the web page to another advertising content.

JP 2014-049095 A

  In order to attract the user's interest, it is desirable for the information display device to display with a high visual effect even when the content is changed. However, the conventional information display device merely changes the content displayed on the screen to another content, and cannot always be said to have a high visual effect when changing the content. .

  The present application has been made in view of the above, and an object thereof is to make it possible to change content with a high visual effect.

  The information display program according to the present application rotates and displays a display control procedure in which the first content and the second content are arranged on the screen, and the first content and the second content. And causing the computer to execute a content changing procedure for increasing the transparency of the content and decreasing the transparency of the second content.

  According to one aspect of the embodiment, it is possible to change content with a high visual effect.

FIG. 1 is a diagram illustrating an outline of the operation of the terminal device according to the embodiment. FIG. 2 is a diagram for explaining the rotation display process. FIG. 3 is a diagram for explaining the rotation display process. FIG. 4 is a diagram illustrating a configuration example of a distribution system according to the embodiment. FIG. 5 is a diagram illustrating a configuration example of the advertisement distribution server according to the embodiment. FIG. 6 is a diagram illustrating an example of information stored in the advertisement database according to the embodiment. FIG. 7 is a diagram illustrating a configuration example of the content distribution server according to the embodiment. FIG. 8 is a diagram illustrating a configuration example of the terminal device according to the embodiment. FIG. 9 is a diagram for explaining a display unit included in the terminal device. FIG. 10 is a diagram illustrating an example of a page displayed on the display unit. FIG. 11 is a diagram illustrating a state in which a page is displayed on the terminal device. FIG. 12 is a diagram illustrating a state in which the terminal device is scrolled. FIG. 13 is a diagram illustrating a state in which the page is further scrolled down from the state of FIG. FIG. 14 is a diagram illustrating a state in which the page is scrolled up from the state illustrated in FIG. 13. FIG. 15 is a flowchart illustrating an example of the information display process. FIG. 16 is a diagram illustrating a modification of the rotation display process. FIG. 17 is a hardware configuration diagram illustrating an example of a computer that realizes the functions of an advertisement distribution server, a content distribution server, or a terminal device.

  Hereinafter, an embodiment for implementing an information display program, an information display method, an information display device, and a distribution device according to the present application (hereinafter referred to as “embodiment”) will be described in detail with reference to the drawings. Note that the information display program, the information display method, the information display device, and the distribution device according to the present application are not limited to the embodiment. In the following embodiments, the same portions are denoted by the same reference numerals, and redundant description is omitted.

[1. (Rotation display processing of content)
In order to attract the user's interest in the page, it is desirable that the information display device display with a high visual effect even when the content is changed. In this embodiment, the user's interest is attracted to the page by dynamically changing the content. The dynamic change refers to a change having a temporal change (for example, a transition effect). If CSS3 is used for the description of the control information, dynamic change can be realized by using, for example, the transition property.

  Hereinafter, a rotation display process which is an example of a dynamic change display process of content will be described. The rotation display process is a process executed in the information display process of the present embodiment, and is realized by the information display program of the present embodiment. In the following description, the content rotation display process will be described by taking the operation of the terminal device 100 as an example of the information display device of the present embodiment as an example.

  FIG. 1 is a diagram illustrating an outline of the operation of the terminal device 100 according to the embodiment. In the example of FIG. 1, a page on which content C11, C12, C13, C14, and the like are arranged is displayed on the display surface included in the terminal device 100. A page is a content arrangement surface. More specifically, a page is information in units of pages in which contents such as images (for example, still images and moving images) and text information (for example, news articles) are arranged. For example, the page is a web page. The page is not limited to a web page. For example, the page may be a page (for example, an application screen) created for the purpose of being displayed on the user interface screen. The description of “page” in the following description can be replaced with “placement surface”.

  In the following description, an orthogonal coordinate system including the X axis, the Y axis, and the Z axis is used. In the figure, the direction indicated by the arrow is the plus direction. In the case of the present embodiment, the X axis and the Y axis have axial directions in a direction parallel to the screen. Specifically, the X axis has an axial direction in the horizontal direction (hereinafter referred to as the horizontal direction of the screen), and the Y axis has an axial direction in the vertical direction (hereinafter referred to as the vertical direction of the screen). Yes. The Z axis has an axial direction perpendicular to a plane parallel to the screen.

  The terminal device 100 is, for example, a user terminal such as a smart device (smart phone or tablet), a mobile phone, or a personal computer. In the example of FIG. 1, the terminal device 100 is a smart device, but the terminal device 100 is not limited to a smart device. The terminal device 100 has a network connection function and communicates with an arbitrary server device via a network. A display surface (hereinafter also referred to as a screen) of the terminal device 100 is a touch panel screen. The terminal device 100 displays a page on a screen according to a user's touch panel operation. In the example of FIG. 1, the terminal device 100 is placed vertically, but may be placed horizontally. In this case, unlike the example of FIG. 1, the terminal device 100 displays a page so that the long side of the screen is up or down.

  When the user operates the terminal device 100 to access any site, the terminal device 100 receives distribution of a page related to the site accessed by the user from the content distribution server. Then, the terminal device 100 displays the received page on the screen. Further, when receiving the delivery of the page, the terminal device 100 sends a delivery request for the advertisement content to the advertisement delivery server according to the control information sent together with the page information. At this time, the control information may be a program embedded in the page. For example, the control information may be a program written in a script language such as JavaScript (registered trademark). Of course, the control information may be information written in a computer language other than the script language. For example, the control information may be information written in a style sheet language such as CSS3 (Cascading Style Sheets 3). Then, the terminal device 100 receives distribution of the advertisement content from the advertisement distribution server. The terminal device 100 displays advertising content (for example, content C22 shown in FIG. 1) on the screen according to the control information. For example, when the content C12 on the screen is clicked (tapped), the terminal device 100 changes the content C12 to the advertising content C22. In the following description, the content that the page is intended to send (for example, the contents C11 to C14) is referred to as main content in distinction from the advertising content.

  As described above, it is desirable that the content be changed so as to attract the user's attention. Therefore, the terminal device 100 executes dynamic content change processing (rotation display processing) using rotation display. Rotation display refers to display that dynamically rotates content. In the following description, the content rotation display process will be described by taking as an example the case where the main content C12 (first content) is changed to the advertising content C22 (second content). Note that the rotation display processing described below can be applied to content other than the main content C12 and the advertising content C22. In this case, descriptions of the main content C12 and the advertisement content C22 are appropriately replaced with descriptions indicating other content.

  1 is a diagram illustrating a three-dimensional image of the rotation display process. In addition, the inside of the broken-line frame of FIG. 1 is an assumption figure for assisting an understanding of a rotation display process to the last. The terminal device 100 does not necessarily perform three-dimensional processing internally. A state N1 and a state N2 illustrated in FIG. 1 indicate a state before the rotation display process is executed or a state after the rotation display process is executed. In the state N1, the main content C12 is displayed on the screen, and in the state N2, the advertising content C22 is displayed on the screen. Further, the state R11 is an example of a rotation display state when the main content C12 is changed to the advertisement content C22. The state R21 is an example of a rotation display state when the advertising content C22 is changed to the main content C12. The rotation display time (time from state N1 to state N2 or time from state N2 to state N1) is about 0.03 to 3 seconds, preferably about 0.1 to 1 second. is there.

  In addition, the figure in the frame of the broken line in FIG. 1 shows the main content C12 and the advertising content C22 in a separated state in order to make the state of the content easy to see. However, in reality, the main content C12 and the advertising content C22 are not separated from each other. In addition, since the main content C12 and the advertising content C22 are image data, the back side is not white paper unlike an image drawn on real paper. The main content C12 and the advertising content C22 are in a state in which images can be seen from the front and the back. Based on the above, the rotation display process will be described.

  First, the terminal device 100 displays the main content C12 and the advertising content C22 on the screen in an overlapped state. More specifically, the terminal device 100 displays the main content C12 and the advertising content C22 on the screen in a state where the advertising content C22 is attached to the back surface of the main content C12 (state N1). In the state N1, the main content C12 is located on the front side (Z-axis plus direction side), and the advertisement content C22 is located on the back side (Z-axis minus direction side). In the state N1, the advertising content C22 is in an upside down state (a state where the rotation angle is 180 °). Here, the state where the rotation angle is 180 ° refers to a state when the content is rotated 180 ° about an arbitrary axis (that is, a state where the back surface faces the front side). If CSS3 is used to describe the control information, the display at the rotation angle of 180 ° can be realized, for example, by specifying 180 deg as an argument of the rotateX () function of the transform property.

  The terminal device 100 simultaneously rotates and displays the main content C12 and the advertising content C22 as shown in a state R11 in FIG. For example, the terminal device 100 displays a movement of rotating the main content C12 and the advertising content C22 by 180 ° around the X1 axis. The X1 axis is an axis having an axial direction parallel to the X axis, that is, in the horizontal direction of the screen. The X1 axis is located at the top and bottom center of the content to be rotated. If CSS3 is used for description of control information, rotation display around the X1 axis can be realized by combining, for example, a transform property and a transition property.

  FIG. 2 is a diagram for explaining the rotation display process. More specifically, FIG. 2 is a diagram for explaining a rotation display process from the state N1 to the state N2. In FIG. 2, the uppermost stage is the state N1, and the lowermost stage is the state N2. States R11 to R15 are rotational display states from state N1 to state N2. The state R11 is a rotation display state of about 30 °, the state R12 is a rotation display state of about 60 °, and the state R13 is a rotation display state of about 90 °. The state R14 is a rotation display state of about 120 °, and the state R15 is a rotation display state of about 150 °. Although not shown, there are also rotation display states such as 10 ° and 20 ° between the above-described rotation display states.

  The first column in FIG. 2 is a diagram showing a rotation state of the main content C12 and the advertising content C22. More specifically, the first column of FIG. 2 is an assumption diagram when it is assumed that the main content C12 and the advertising content C22 are viewed from the X axis plus direction. Further, the second to fourth columns in FIG. 2 are diagrams showing the states of the main content C12 and the advertising content C22 at each rotation angle. More specifically, the second column in FIG. 2 is a view when the main content C12 is viewed from the front side (Z-axis plus direction side). The third column in FIG. 2 is a diagram when the advertisement content C22 is viewed from the front side. The fourth column in FIG. 2 is a diagram showing a composite image C32 of the main content C12 in the second column and the advertising content C22 in the third column. The composite image C32 is an image that is actually displayed on the screen during the rotation display.

  In the state N1, the main content C12 is set to a state where the transparency is t6, and the advertisement content C22 is set to a state where the opacity is t0. The transparency t6 is a transparency that allows the user to clearly see the content, and the transparency t0 is a transparency that is difficult to visually recognize. For example, the transparency t6 is a value in the range of opacity 100% to 70%, and the transparency t0 is a value in the range of opacity 0% to 30%. In this embodiment, as an example, it is assumed that the transparency t0 is 0% opacity (completely transparent), and the transparency t6 is 100% opacity (completely opaque). If the CSS3 is used for the description of the control information, the transparency can be set by setting a value in the range of 0 to 1 in the opacity property, for example. At this time, 0 is completely transparent and 1 is completely opaque. Note that the transparency t1 to t5 shown in FIG. 2 indicates the transparency between the transparency t6 and the transparency t0, and the greater the value given to t, the higher the opacity.

  As shown in FIG. 2, in the state N1, the main content C12 is completely opaque and the advertising content C22 is completely transparent. Although not shown in FIG. 2, the advertisement content C22 is in a state where the top and bottom are inverted (a state where the rotation angle is 180 °). Since the advertising content C22 is completely transparent, the composite image C32 of the main content C12 and the advertising content C22 matches the main content C12. Before the rotation display process is executed, the terminal device 100 displays the composite image C32 in this state on the screen.

  When the content change condition is satisfied by a touch panel operation or the like, the terminal device 100 rotates and displays the content. During the rotation display, the terminal device 100 gradually increases the transparency of the main content C12 and gradually decreases the transparency of the advertising content C22. That is, the terminal device 100 gradually decreases the opacity of the main content C12 and gradually increases the opacity of the advertising content C22 during the rotation display. In the example of FIG. 2, the terminal device 100 sets the transparency of the main content C12 to t5 in the state R11, sets the transparency of the main content C12 to t4 in the state R12, sets the transparency of the main content C12 to t3 in the state R13, and changes to the transparency of the main content C12 in the state R14. The transparency is set to t2, and in the state R15, the transparency of the main content C12 is set to t1. Conversely, the terminal device 100 sets the transparency of the advertising content C22 to t1 in the state R11, sets the transparency of the advertising content C22 to t2 in the state R12, sets the transparency of the advertising content C22 to t3 in the state R13, and sets the transparency of the advertising content C22 in the state R14. The transparency of the advertisement content C22 is set to t5 in the state R15.

  Then, after executing the rotation display process, the terminal device 100 displays a composite image C32 as shown in the lowermost stage of FIG. 2 (state N2). In the state N2, the main content C12 is in a completely transparent state (transparency t0), and the advertisement content C22 is in a completely opaque state (transparency t6). Although not shown in FIG. 2, the main content C12 is in an upside down state (a state where the rotation angle is 180 °). Since the main content C12 is completely transparent, the composite image C32 of the main content C12 and the advertising content C22 matches the advertising content C22.

  As described above, the rotation display state is performed in a short time. Since the transparency is changed together with the rotation display, it seems to the human eye that the main content C12 has been smoothly rotated and changed to the advertising content C22 on the back surface thereof.

  Next, the rotation display process from the state N2 to the state N1 will be described. FIG. 3 is a diagram for explaining the rotation display process. In FIG. 3, the uppermost stage is the state N2, and the lowermost stage is the state N1. States R21 to R25 are rotational display states from state N2 to state N1. The state R21 is a rotation display state of about 30 °, the state R22 is a rotation display state of about 60 °, and the state R23 is a rotation display state of about 90 °. Further, the state R24 is a rotation display state of about 120 °, and the state R25 is a rotation display state of about 150 °. Although not shown, there are also rotation display states such as 10 ° and 20 ° between the above-described rotation display states.

  The first column in FIG. 3 is a diagram showing the rotation state of the main content C12 and the advertising content C22. More specifically, the first column of FIG. 3 is an assumption diagram when it is assumed that the main content C12 and the advertisement content C22 are viewed from the X axis plus direction. In addition, the second to fourth columns in FIG. 3 are diagrams illustrating the states of the main content C12 and the advertising content C22 at each rotation angle. More specifically, the second row in FIG. 3 is a view when the main content C12 is viewed from the front side (Z-axis plus direction side). The third row in FIG. 3 is a diagram when the advertisement content C22 is viewed from the front side. The fourth row in FIG. 3 is a diagram showing a composite image C32 of the main content C12 in the second row and the advertising content C22 in the third row. The composite image C32 is an image that is actually displayed on the screen during the rotation display.

  As shown in FIG. 3, in the state N2, the main content C12 is in a completely transparent state (transparency t0), and the advertisement content C22 is in a completely opaque state (transparency t6). Although not shown in FIG. 3, the main content C12 is in an upside down state (a state where the rotation angle is 180 °). Since the main content C12 is completely transparent, the composite image C32 of the main content C12 and the advertising content C22 matches the advertising content C22. Before the rotation display process is executed, the terminal device 100 displays the composite image C32 in this state on the screen.

  When the content change condition is satisfied by a touch panel operation or the like, the terminal device 100 rotates and displays the content. During the rotation display, the terminal device 100 gradually decreases the transparency of the main content C12 and gradually increases the transparency of the advertising content C22. That is, the terminal device 100 gradually increases the opacity of the main content C12 and gradually decreases the opacity of the advertising content C22 during the rotation display. In the example of FIG. 3, the terminal device 100 sets the transparency of the main content C12 to t1 in the state R21, sets the transparency of the main content C12 to t2 in the state R22, sets the transparency of the main content C12 to t3 in the state R23, and changes to the transparency of the main content C12 in the state R24. The transparency is set to t4, and in the state R25, the transparency of the main content C12 is set to t5. Conversely, the terminal device 100 sets the transparency of the advertising content C22 to t5 in the state R21, sets the transparency of the advertising content C22 to t4 in the state R22, sets the transparency of the advertising content C22 to t3 in the state R23, and sets the transparency of the advertising content C22 in the state R24. Is set to t2, and in the state R25, the transparency of the advertisement content C22 is set to t1.

  Then, after executing the rotation display process, the terminal device 100 displays a composite image C32 as shown at the bottom of FIG. 3 (state N1). In the state N1, the main content C12 is completely opaque (transparency t6), and the advertising content C22 is completely transparent (transparency t0). The rotation display state is performed in a short time. Since the transparency is changed together with the rotation display, it appears to the human eye that the advertising content C22 has been smoothly rotated and changed to the main content C12 on the back side thereof.

  When the content change condition is satisfied by the user's touch panel operation or the like, the terminal device 100 executes the rotation display process for changing the main content C12 to the advertising content C22 again.

  As described above, the terminal device 100 arranges the main content C12 and the advertising content C22 on the screen in an overlapping manner. When the main content C12 changes to the advertising content C22, the terminal device 100 rotates and displays the main content C12 and the advertising content C22, and lowers the transparency of the main content C12 during the rotating display. Increase transparency. In addition, when the advertising content C22 is changed to the main content C12, the terminal device 100 rotates and displays the advertising content C22 and the main content C12, and lowers the transparency of the advertising content C22 during the rotating display. Increase transparency. As a result, it appears to the human eye that the content has been changed while smoothly rotating. The terminal device 100 can give a high visual effect to the user when content is changed.

[2. Configuration example of distribution system)
The rotation display process has been described above. As described above, the rotation display process is executed in the information display process of the present embodiment. Hereinafter, the information display processing of this embodiment will be described. In the following description, the information display process will be described using the distribution system 1 including the terminal device 100 as an example. Initially, the structure of the delivery system 1 which concerns on embodiment is demonstrated using FIG.

  FIG. 4 is a diagram illustrating a configuration example of the distribution system 1 according to the embodiment. As shown in FIG. 4, the distribution system 1 includes a terminal device 100, an advertiser terminal 10, an advertisement distribution server 20, and a content distribution server 30. The terminal device 100, the advertiser terminal 10, the advertisement distribution server 20, and the content distribution server 30 are connected via the network N. The network N is a communication network such as a LAN (Local Area Network), a WAN (Wide Area Network), a telephone network (a mobile phone network, a fixed telephone network, etc.), a regional IP (Internet Protocol) network, and the Internet. The network N may include a wired network or a wireless network. Note that the distribution system 1 illustrated in FIG. 4 may include a plurality of terminal devices 100, advertiser terminals 10, an advertisement distribution server 20, and a plurality of content distribution servers 30, respectively.

  The terminal device 100 is an information processing device used by a user who browses a page. The terminal device 100 acquires page information from the content distribution server 30 in accordance with a user operation. If the page includes an acquisition command for requesting acquisition of advertising content, the terminal device 100 acquires the advertising content from the advertisement distribution server 20 in accordance with the acquisition command. Further, when receiving control information for realizing the information display process from the advertisement distribution server 20, the terminal device 100 realizes the information display process according to the control information. The configuration of the terminal device 100 will be described later.

  The advertiser terminal 10 is an information processing device used by the advertiser. For example, the advertiser terminal 10 is a terminal device such as a smart device (smart phone or tablet), a mobile phone, or a personal computer. The advertiser terminal 10 submits advertisement content to the advertisement distribution server 20 in accordance with an operation by the advertiser. For example, the advertiser terminal 10 submits the advertisement content C21 and the like to the advertisement distribution server 20 as the advertisement content. The advertising content submitted by the advertiser terminal 10 may be an image (a still image or a moving image) or text data. Further, the advertising content may be a URL (Uniform Resource Locator) for acquiring a landing page. Note that an advertiser may request an agency to submit advertising content. In this case, it is the agency that submits the advertisement content to the advertisement distribution server 20. In the following description, it is assumed that “advertiser” is a concept including not only the original advertiser but also an agency. The “advertiser terminal” is a concept including not only the advertiser terminal 10 but also an agency device used by an agency.

  The advertisement distribution server 20 is a server device that distributes the advertisement content submitted from the advertiser terminal 10. For example, when the advertisement distribution server 20 receives a request for distribution of advertisement content from the terminal device 100, the advertisement distribution server 20 performs matching between the user and the advertisement content based on the location of the terminal device 100, user attributes, and the like, and is a distribution target as a result of the matching. The advertising content is distributed to the terminal device 100. Further, the advertisement distribution server 20 distributes control information for realizing the information display process to the terminal device 100 together with the advertisement content. Therefore, the advertisement distribution server 20 functions as a distribution device that distributes control information to the terminal device 100. The control information is described in, for example, a script language such as JavaScript (registered trademark) or a style sheet language such as CSS (Cascading Style Sheets). The configuration of the advertisement distribution server 20 will be described later.

  The content distribution server 30 is a server device that distributes page information to the terminal device 100. For example, the content distribution server 30 is used for a portal site, news site, auction site, weather forecast site, shopping site, finance (stock price) site, route search site, map providing site, travel site, restaurant introduction site, web blog, etc. It is a device that delivers a web page in which various related information is arranged in a tile shape to the terminal device 100. The content distribution server 30 may be a server that distributes web pages such as a portal site. The content distribution server 30 also functions as a distribution device that distributes control information to the terminal device 100. The configuration of the content distribution server 30 will be described later.

[3. Configuration example of advertisement distribution server]
Next, the configuration of the advertisement distribution server 20 will be described. The advertisement distribution server 20 is a server host computer (hereinafter simply referred to as “server”) that processes requests from client terminals such as the terminal device 100 and the advertiser terminal 10. The advertisement distribution server 20 may be a PC server, a mid-range server, or a mainframe server. Moreover, the advertisement delivery server 20 may be comprised by one server, and may be comprised by the some server which cooperates and performs a process. When the advertisement distribution server 20 includes a plurality of servers, the installation locations of these servers may be separated. Even if the installation locations are separated, these servers can be regarded as one advertisement distribution server as long as the processes are performed in cooperation.

  FIG. 5 is a diagram illustrating a configuration example of the advertisement distribution server 20 according to the embodiment. The advertisement distribution server 20 includes a communication unit 21, a storage unit 22, and a control unit 23. Note that the configuration shown in FIG. 5 is a functional configuration, and the hardware configuration may be different.

  The communication unit 21 is a communication interface that communicates with an external device. The communication unit 21 may be a network interface or a device connection interface. For example, the communication unit 21 may be a LAN interface such as a NIC (Network Interface Card) or a USB interface configured by a USB (Universal Serial Bus) host controller, a USB port, or the like. The communication unit 21 may be a wired interface or a wireless interface. The communication unit 21 functions as a communication unit of the advertisement distribution server 20. The communication unit 21 communicates with the terminal device 100, the advertiser terminal 10, and the content distribution server 30 under the control of the control unit 23.

  The storage unit 22 is a storage device capable of reading and writing data, such as a DRAM (Dynamic Random Access Memory), an SRAM (Static Random Access Memory), a flash memory, and a hard disk. The storage unit 22 functions as a storage unit of the advertisement distribution server 20. The storage unit 22 stores an advertisement database 24.

  The advertisement database 24 is a database that stores various types of information related to advertisement content submitted from the advertiser terminal 10. FIG. 6 is a diagram illustrating an example of information stored in the advertisement database 24 according to the embodiment. In the example illustrated in FIG. 6, the advertisement database 24 includes items such as an advertiser ID, advertisement content, the number of impressions, the number of guaranteed impressions, and the price.

  The “advertiser ID” indicates identification information for identifying the advertiser or the advertiser terminal 10. “Advertising content” indicates content submitted from the advertiser terminal 10, that is, content related to the advertisement, such as the advertising content C 21. In the example illustrated in FIG. 6, conceptual information such as “C20” to “C70” is stored in “advertising content”, but audio data, image data, text data, game data, and game format advertisements are stored. Data of content such as data may be stored. The “advertisement content” may store a URL where each content is located or a file path name indicating the storage location thereof.

  “Number of impressions” indicates the number of times the advertisement content is displayed. The “number of guaranteed impressions” indicates the number of times the advertising content is guaranteed for the consideration. The “consideration” indicates a reward paid by the advertiser when the advertisement content is displayed by the “number of guaranteed impressions”. That is, the advertisement distribution server 20 is a server that distributes the content related to the advertisement in an impression guaranteed type.

  That is, the example of FIG. 6 shows an example in which the advertiser identified by the advertiser ID “K10” has submitted the content C20 as the advertising content. The content C20 may be the advertising content C22 shown in FIG. In FIG. 6, the number of impressions of the advertisement content “C20” is “10000”, the guaranteed number of impressions is “20000”, and the charge amount when the content “C20” is displayed by the guaranteed number of impressions is “aaa”. An example is shown. Here, the advertisement distribution server 20 may count the number of impressions for each of a plurality of contents arranged on one page, or count the number of impressions by regarding a plurality of contents on one page as one advertisement. May be.

  If the advertisement distribution server 20 distributes a click-charge-type advertisement, the advertisement database 24 registers the number of times content is selected, the amount charged when the content is selected, and the like. Here, the click chargeable advertisement is an advertisement that is charged each time an advertisement content is selected. Further, if the advertisement distribution server 20 distributes a bid-type advertisement, the advertisement database 24 includes a bid price that is an advertisement fee set by the advertiser as a reward per impression, a CTR (Click Through Rate), and the like. be registered. Here, the bid format advertisement is an advertisement in a format in which advertisement content is selected in a bid format when the advertisement distribution server 20 receives a distribution request.

  The advertisement database 24 may store information on items other than the above. For example, the advertisement database 24 may further store information such as information for matching the content and the user, and information such as CTR (Click Through Rate). In the advertisement database 24, a display instruction for instructing a change in the display mode of the advertisement content may be registered. The display instruction includes information indicating the arrangement of the advertisement content. For example, the display instruction includes information such as which main content the advertising content is displayed instead of. Note that the display instruction may include a set value related to the attention area B1 described later. For example, the display instruction may include setting value information that determines which range in the scroll display area A1 is the attention area B1. For example, the display instruction is set by the advertiser when the advertiser registers the advertising content.

  Returning to FIG. 5, the control unit 23 is a controller and is stored in a storage device inside the advertisement distribution server 20 by a processor such as a CPU (Central Processing Unit) and an MPU (Micro Processing Unit). Various programs are implemented by executing the RAM or the like as a work area. The control unit 23 is a controller, and may be realized by an integrated circuit such as an application specific integrated circuit (ASIC) or a field programmable gate array (FPGA).

  As shown in FIG. 5, the control unit 23 includes a submission reception unit 25, a request reception unit 26, an advertisement selection unit 27, and a distribution unit 28. The blocks constituting the control unit 23 (the submission acceptance unit 25 to the distribution unit 28) are functional blocks that indicate the functions of the control unit 23, respectively. These functional blocks may be software blocks or hardware blocks. For example, each functional block described above may be one software module realized by software (including a microprogram), or may be one circuit block on a semiconductor chip (die). Of course, each functional block may be one processor or one integrated circuit. The method of configuring the functional block is arbitrary. In addition, the control part 23 may be comprised by the functional unit different from the above-mentioned functional block.

  The submission receiving unit 25 receives submission of advertising content from the advertiser terminal 10. Specifically, the submission accepting unit 25 accepts the submission of the advertising content together with the designation of the consideration. In addition, the submission receiving unit 25 receives an instruction to display advertisement content. In such a case, the submission accepting unit 25 registers the advertisement content and the display instruction in the advertisement database 24 together with the advertiser ID and the value of the consideration.

  The request receiving unit 26 receives an advertisement content acquisition request from the terminal device 100. For example, the request reception unit 26 receives an HTTP request as an advertisement content acquisition request.

  When the request reception unit 26 receives an advertisement content acquisition request, the advertisement selection unit 27 selects an advertisement content as a distribution candidate from the advertisement database 24. For example, the advertisement selection unit 27 performs matching of advertisement contents to be distributed from advertisement contents registered in the advertisement database 24 based on the position of the terminal device 100 and user attributes.

  In such matching, advertisement content is selected such that the number of impressions is greater than the guaranteed number of impressions. For example, the advertisement selection unit 27 preferentially selects advertisement content having the largest difference between the guaranteed number of impressions and the number of impressions. Note that the advertisement selection unit 27 may preferentially select advertisement content having a high bid price or CTR, or advertisement content having a high bid price and CTR.

  In addition, when the web page is a search page, the advertisement selection unit 27 may use an advertisement distribution method called a search-linked advertisement that extracts advertisement content that matches the search keyword specified in the search page. Further, the advertisement selection unit 27 may use an advertisement distribution technique called targeting distribution that extracts advertisement content that matches user attribute information (such as psychographic attributes and demographic attributes). Thereafter, the advertisement selection unit 27 outputs the advertisement content selected as the distribution target to the distribution unit 28.

  The distribution unit 28 distributes control information to the terminal device 100 together with the advertisement content selected by the advertisement selection unit 27. Specifically, when receiving the advertisement content selected by the advertisement selection unit 27, the distribution unit 28 extracts a display instruction included in the received advertisement content. And the delivery part 28 produces | generates the control information for making the terminal device 100 perform the information display process of the content which the extracted display instruction | indication shows. At this time, the control information may be a program described in a script language such as JavaScript (registered trademark). Of course, the control information may be information written in a computer language other than the script language. For example, the control information may be information described in a markup language such as HTML or XML, or may be information described in a style sheet language such as CSS or CSS3. Thereafter, the distribution unit 28 distributes the generated control information and advertisement content to the terminal device 100.

[4. Content distribution server configuration example]
Next, the configuration of the content distribution server 30 will be described. The content distribution server 30 is a server host computer (hereinafter simply referred to as “server”) that processes requests from client terminals such as the terminal device 100. The content distribution server 30 may be a PC server, a mid-range server, or a mainframe server. Moreover, the content distribution server 30 may be comprised by one server, and may be comprised by the some server which cooperates and performs a process. When the content distribution server 30 is composed of a plurality of servers, the installation locations of these servers may be remote. Even if the installation locations are separated, these servers can be regarded as one advertisement distribution server as long as the processes are performed in cooperation.

  FIG. 7 is a diagram illustrating a configuration example of the content distribution server 30 according to the embodiment. The content distribution server 30 includes a communication unit 31, a content storage unit 32, and a control unit 33. Note that the configuration shown in FIG. 7 is a functional configuration, and the hardware configuration may be different.

  The communication unit 31 is a communication interface that communicates with an external device. The communication unit 31 may be a network interface or a device connection interface. For example, the communication unit 31 may be a LAN interface such as a NIC, or a USB interface configured by a USB host controller, a USB port, and the like. The communication unit 31 may be a wired interface or a wireless interface. The communication unit 31 functions as a communication unit of the content distribution server 30. The communication unit 31 communicates with the terminal device 100 and the advertisement distribution server 20 according to the control of the control unit 33.

  The content storage unit 32 is a storage device capable of reading and writing data, such as DRAM, SRAM, flash memory, and hard disk. The content storage unit 32 functions as a storage unit of the content distribution server 30. The content storage unit 32 stores information on pages on which content such as the main content C11 is arranged. For example, the content storage unit 32 stores an HTML (Hyper Text Markup Language) file forming a page and image data displayed on the page.

  The control unit 33 is a controller, and is realized, for example, by executing various programs stored in a storage device in the content distribution server 30 using a RAM or the like as a work area by a processor such as a CPU or MPU. The control unit 33 is a controller and may be realized by an integrated circuit such as an ASIC or FPGA, for example.

  As illustrated in FIG. 7, the control unit 33 includes a reception unit 34 and a distribution unit 35. The blocks (reception unit 34 and distribution unit 35) that constitute the control unit 33 are functional blocks that indicate the functions of the control unit 33, respectively. These functional blocks may be software blocks or hardware blocks. For example, each functional block described above may be one software module realized by software (including a microprogram), or may be one circuit block on a semiconductor chip (die). Of course, each functional block may be one processor or one integrated circuit. The method of configuring the functional block is arbitrary. In addition, the control part 33 may be comprised by the functional unit different from the above-mentioned functional block.

  The accepting unit 34 accepts a page acquisition request from the terminal device 100. For example, the reception unit 34 receives an HTTP request as a web page acquisition request.

  The distribution unit 35 distributes page information to the terminal device 100 when the reception unit 34 receives a page acquisition request. Specifically, the distribution unit 35 acquires information about the acquisition request target page from the content storage unit 32 from the content storage unit 32, and distributes the acquired page information to the terminal device 100. At this time, control information may be included in the page information. The control information may include advertisement content display instruction information. The display instruction may include setting value information that determines which range in the scroll display area A1 is the attention area B1.

[5. Example of terminal device configuration]
Next, the configuration of the terminal device 100 will be described. The terminal device 100 is an information display device used by a user for browsing a page. The terminal device 100 is a communication terminal such as a smartphone, a tablet, or a mobile phone. If provided with a communication function, the terminal device 100 may be an information processing terminal such as a personal computer (notebook PC, desktop PC), PDA (Personal Digital Assistant) or the like. In this case, the information processing terminal is also a kind of communication terminal. The terminal device 100 is connected to the advertisement distribution server 20 and the content distribution server 30 via the network N.

  FIG. 8 is a diagram illustrating a configuration example of the terminal device 100 according to the embodiment. The terminal device 100 includes a communication unit 110, an input unit 120, a storage unit 130, an output unit 140, and a control unit 150. Note that the configuration shown in FIG. 8 is a functional configuration, and the hardware configuration may be different.

  The communication unit 110 is a communication interface that communicates with an external device. The communication unit 110 may be a network interface or a device connection interface. For example, the communication unit 110 may be a LAN interface such as a NIC, or may be a USB interface configured by a USB host controller, a USB port, or the like. The communication unit 110 may be a wired interface or a wireless interface. The communication unit 110 functions as a communication unit of the terminal device 100. The communication unit 110 communicates with the advertisement distribution server 20 and the content distribution server 30 according to the control of the control unit 150.

  The input unit 120 is an input device that accepts various inputs from the outside. For example, the input unit 120 is an operation device for a user to perform various operations such as a keyboard, a mouse, and operation keys. The input unit 120 functions as an input unit of the terminal device 100. When a touch panel is adopted for the terminal device 100, the touch panel is also included in the input unit 120. In this case, the user performs various operations by touching the screen with a finger or a stylus.

  The storage unit 130 is a storage device capable of reading and writing data, such as a DRAM (Dynamic Random Access Memory), an SRAM (Static Random Access Memory), a flash memory, and a hard disk. The storage unit 130 functions as a storage unit of the terminal device 100. The storage unit 130 stores application data such as a web browser. In the following description, a web browser is simply referred to as a browser.

  The output unit 140 is a device that performs various outputs such as sound, light, vibration, and images. The output unit 140 functions as an output unit of the terminal device 100. The output unit 140 includes a display unit 141. The display unit 141 is a device that displays various types of information. For example, the display unit 141 is a display device such as a liquid crystal display or an organic EL display. In addition, when a touch panel is employ | adopted for the terminal device 100, the input part 120 and the display part 141 may be integrated.

  FIG. 9 is a diagram for explaining the display unit 141 included in the terminal device 100. The display unit 141 has a rectangular screen. More specifically, the display unit 141 has a vertically long screen in which the length in the vertical direction is longer than the length in the horizontal direction. In addition, in the following description, although the terminal device 100 describes the example used in the state where a screen becomes vertically long, embodiment is not limited to this. The terminal device 100 may be used in a state where the screen is horizontally long.

  In the display unit 141 shown in FIG. 9, a browser used for browsing a page is displayed. The web browser includes a content display area F1 and application areas F2 and F3. The content display area F1 is an area for displaying content received from the advertisement distribution server 20 or the content distribution server 30. In the present embodiment, the content display area F1 has a horizontal length L1 and a vertical length L2. The application areas F2 and F3 are areas that serve as a browser user interface. A status bar, a search field, and the like are arranged in the application area F2, and various operation buttons are arranged in the application area F3. The terminal device 100 may change the sizes of the content display area F1 and the application areas F2 and F3 in accordance with a user operation. For example, the terminal device 100 may enlarge the content display area F1 upward by reducing the size of the application area F2 in the vertical direction in accordance with a user operation.

  Returning to FIG. 8, the control unit 150 is a controller. For example, various programs stored in a storage device inside the terminal device 100 are executed by using a RAM or the like as a work area by a processor such as a CPU or MPU. Realized. The control unit 150 is a controller, and may be realized by an integrated circuit such as an ASIC or FPGA, for example.

  As shown in FIG. 8, the control unit 150 includes a display control unit 151 and a content change unit 152. The blocks (display control unit 151 and content change unit 152) that constitute the control unit 150 are functional blocks that indicate functions of the control unit 150, respectively. These functional blocks may be software blocks or hardware blocks. For example, each functional block described above may be one software module realized by software (including a microprogram), or may be one circuit block on a semiconductor chip (die). Of course, each functional block may be one processor or one integrated circuit. The method of configuring the functional block is arbitrary. Note that the control unit 150 may be configured with functional units different from the above-described functional blocks.

  The display control unit 151 places the main content and the advertising content on the screen in an overlapping manner. For example, the display control unit 151 displays the main content at a rotation angle of 0 ° and the advertisement content at a rotation angle of 180 °. The display control unit 151 may be in a state where the main content is displayed on the screen by transmitting the advertising content.

  The content changing unit 152 rotates and displays the main content and the advertisement content, and increases the transparency of the main content and decreases the transparency of the advertisement content during the rotation display. In addition, the content changing unit 152 rotates and displays the main content and the advertisement content, and increases the transparency of the advertisement content and decreases the transparency of the main content during the rotation display. At this time, the content changing unit 152 may display a movement of rotating the main content and the advertising content by 180 ° as the rotation display.

  Note that the content changing unit 152 may gradually increase the transparency of the main content and gradually decrease the transparency of the advertising content during the rotation display. Further, the content changing unit 152 may gradually increase the transparency of the advertisement content and gradually decrease the transparency of the main content during the rotation display.

  In addition, the content changing unit 152 may rotate and display the main content and the advertising content with an axis having an axial direction in the horizontal direction of the screen as a rotation axis. In addition, the content changing unit 152 may rotate and display the main content and the advertisement content with an axis having an axial direction in the vertical direction of the screen as a rotation axis.

[6. Details of information display processing)
Next, the information display process will be described in detail. When the user operates the terminal device 100 to access an arbitrary site, the terminal device 100 receives page distribution from the content distribution server 30. Then, the display control unit 151 of the terminal device 100 displays the received page on the display unit 141. Prior to the description of the information display processing, a configuration example of a page displayed on the display unit 141 by the display control unit 151 will be described.

[6-1. Page configuration example)
FIG. 10 is a diagram illustrating an example of the page P displayed on the display unit 141. The page P is, for example, a web page on which news, weather forecasts, received mail indexes and contents, a photo viewer, and other various contents are arranged. The page P is described in HTML, XML (Extensible Markup Language) or the like.

  The page P is a web page optimized for smart devices. In the present embodiment, the horizontal length L1 of the page P is the same as the horizontal length of the screen of the terminal device 100. Further, the page P has a length L3 in the vertical direction longer than the length L2 in the vertical direction of the content display area F1 of the terminal device 100. The page P is composed of two frames, a frame P1 and a frame P2. The frame P1 and the frame P2 are arranged side by side in the vertical direction. In the frame P1, icons for displaying various menus are displayed. In the frame P2, various contents are arranged in a tile shape. In the example shown in FIG. 10, the frame P2 can be scrolled.

  In the frame P2 of the page P, a plurality of main contents C11 to C19 are arranged in a tile shape. The main contents C11 to C19 are contents such as news, weather forecast, received mail index and content, and photo viewer, for example. The main contents C11 to C19 are composed of moving images, still images, text data, and the like. The page P can be operated and updated for each tiled content. The size, arrangement position, etc. of the tile may be different for each tile. In addition, the tile may be configured such that its size, arrangement position, and the like change according to a user's operation, or may automatically change at an arbitrary timing.

  In addition to the tiled content, the page P may include an input field for inputting a search keyword, a link to another web page, and the like. Further, the page P includes an acquisition command for instructing to acquire the advertisement content from the advertisement distribution server 20. For example, in the HTML file or the like forming the page P, the URL of the advertisement distribution server 20 and various scripts for acquiring and displaying the advertisement content are described as acquisition commands.

  The page P is described using a computer language capable of realizing dynamic content such as CSS (Cascading Style Sheets), JavaScript (registered trademark), HTML5, or the like. Therefore, the display mode of the content of the page P can be changed by a user operation. As described in the overview of the information display process, when the user performs a scroll operation on the terminal device 100, a part of the main content (first content) is changed to the advertisement content (second content).

  The concept of advertisement content includes not only commercial or non-profit advertisements but also volunteer recruitment, public advertisements, notifications to the public, part of information on page P, and other arbitrary contents. The advertising content is not limited to content that directly includes information related to the advertising target. Images, video, characters, graphics, symbols, hyperlinks, as long as they widely inform information contained in other advertising content or information related to advertising content (for example, landing pages) Any content can be applied as the advertising content. In other words, any content can be applied as the advertising content as long as the content causes the user to have an interest different from the interest in the main content.

[6-2. (Scroll display area and attention area)
FIG. 11 is a diagram illustrating a state where the page P is displayed on the terminal device 100. As described above, the page P is composed of the frame P1 and the frame P2, and only the frame P2 is a scrollable portion. The scrollable part is a scrollable part of the page. The scrollable part may be the entire page or a part of the frame in the page. In the case of the example in FIG. 11, the area indicated by A1 is the visible area of the scrollable part. In the following description, the visible area of the scrollable part is referred to as a scroll display area. When the page P is displayed on the display unit 141, the area where the frame P1 is displayed becomes the non-scroll area A2, and the area where the frame P2 is displayed becomes the scroll display area A1 (first area).

  Further, the display control unit 151 of the terminal device 100 sets a part of the screen as the attention area B1 (or the non-attention areas B2 and B3) according to the control information. The attention area B1 (second area) is an area that the user is likely to pay attention to when viewing the page P, and the non-attention areas B2 and B3 do not pay much attention when the user views the page P. It is an area that seems to be. In the example of FIG. 11, the display control unit 151 sets a part of the scroll display area A1 as the attention area B1. For example, the display control unit 151 sets the center in the vertical direction of the scroll display area A1 as the attention area B1. More specifically, the display control unit 151 moves the position descending downward from the upper end E1 of the scroll display area A1 by the length L5 to the upper end E3 and upwards from the lower end E2 of the scroll display area A1 by the length L6. An area having a length L4 in the vertical direction with the lower position as the lower end E4 is set as the attention area B1.

  Note that the content arranged at the top of the scrollable area on the page (in the present embodiment, the frame P1) is already out of the attention area B1 in the initial display state. In the example of FIG. 11, a part of the main content C11 is already in the state of being out of the attention area B1. In this case, the content that is already out of the attention area B1 in the initial display state may already be changed to the advertisement content in the initial display state. Of course, as shown in FIG. 11, the content that has already deviated from the attention area B1 in the initial display state may not be changed to the advertisement content but may remain as the main content.

[6-3. Information display processing)
Based on the above, the information display process will be described. FIG. 12 is a diagram illustrating a state in which the terminal device 100 is scrolled. More specifically, FIG. 12 is a diagram illustrating a state in which the terminal device 100 in the state illustrated in FIG. 11 is scrolled down.

  Due to the downward scrolling, a part of the content on the page P is out of the scroll display area A1 (first area). In the example of FIG. 12, a part of the main content C11 exceeds the upper end E1 of the scroll display area A1 in the upward direction. There is a high possibility that a part of the content outside the scroll display area A1 is not already displayed on the screen, and the user has not already paid attention. Therefore, the content changing unit 152 changes the content (first content) outside the scroll display area A1 to another content (second content). In the example of FIG. 12, the content changing unit 152 changes the main content C11 to the advertising content C21. At this time, the content changing unit 152 may dynamically change the content so as to attract the user's attention. For example, the content changing unit 152 may execute the above-described rotation display process when changing the content.

  Note that the timing at which the content changing unit 152 changes the content can be arbitrarily changed. For example, the content changing unit 152 may change the main content to the advertising content when a part of the content deviates from the visible region, that is, when a part of the content reaches the invisible region. Specifically, the content changing unit 152 may change the main content on the page P to advertisement content when the main content deviates from the scroll display area A1 by a predetermined ratio or a predetermined area. More specifically, with reference to FIG. 12, the content changing unit 152 changes the main content C11 to the advertising content C21 when the main content C11 exceeds the upper end E1 by a certain percentage (for example, 10%). Good. At this time, the ratio may be in the range of 1% to 100%. For example, the ratio may be 50%. Alternatively, the content changing unit 152 may change the main content C11 to the advertising content C21 when the main content C11 exceeds the upper end E1 by a predetermined area (for example, a predetermined number of pixels). Of course, the content changing unit 152 may change the main content to the advertising content when the main content is out of the scroll display area A1 even if the pixel is one pixel. Whether or not a part of the content is out of the visible region can be detected, for example, by detecting the coordinates of the current position of the content. For example, the content changing unit 152 calculates the coordinates of the four corners of the main content C11 with the same points as the coordinates of the four corners of the scroll display area A1 having any point on the screen as the origin. Then, the content changing unit 152 determines whether or not a part of the main content C11 is out of the scroll display area A1 based on the calculated coordinates.

  Note that the content changing unit 152 may change the main content on the page P to the advertisement content when the main content for which a predetermined operation has been performed by the user leaves the scroll display area A1. For example, it is assumed that the main content C11 has been clicked (tapped) once before the scroll operation. In this case, the content changing unit 152 may change the main content C11 to the advertising content C21 when the main content C11 is out of the scroll display area A1 by the user's scroll operation. Further, it is assumed that the main content C11 has never been clicked before the scroll operation. In this case, the content changing unit 152 may not change the main content C11 to the advertising content C21 even if the main content C11 deviates from the scroll display area A1.

  FIG. 13 is a diagram illustrating a state in which the page P is further scrolled down from the state illustrated in FIG. 12. Due to the continuation of the downward scroll, a part of the content on the page P deviates from the attention area B1 (second area). In the example of FIG. 13, the main contents C12 to C15 exceed the upper end E3 of the attention area B1. There is a high possibility that the content that is out of the attention area B1 has not been noticed by the user. Therefore, the content changing unit 152 changes the content (first content) outside the attention area B1 to another content (second content). In the example of FIG. 13, the content changing unit 152 changes the main contents C12 to C15 on the page P to advertisement contents C22 to C25, respectively. At this time, the content changing unit 152 may dynamically change the content so as to attract the user's attention. For example, the content changing unit 152 may execute the above-described rotation display process when changing the content.

  Note that the timing at which the content changing unit 152 changes the content can be arbitrarily changed. For example, the content changing unit 152 may change the main content on the page P to the advertising content C22 to C25 when the main content deviates from the attention area B1 by a predetermined ratio or a predetermined area. Specifically, with reference to FIG. 13, the content changing unit 152 sets the main content C12 to C15 as the advertising content when the main content C12 to C15 exceeds the upper end E3 by a certain percentage (for example, 10%). You may change into C22-C25. At this time, the ratio may be in the range of 1% to 100%. For example, the ratio may be 50%. Alternatively, the content changing unit 152 may change the main contents C12 to C15 to advertisement contents C22 to C25, respectively, when the main contents C12 to C15 exceed the upper end E3 by a predetermined area (for example, a predetermined number of pixels). Of course, the content changing unit 152 may change the main content to advertisement content if the main content is out of the attention area B1 even if the pixel is one pixel.

  Note that the content changing unit 152 may change the main content on the page P to the advertising content when the main content that has been subjected to a predetermined operation by the user has left the attention area B1. For example, it is assumed that the main content C12 has been clicked once before the scroll operation. In this case, the content changing unit 152 may change the main content C12 to the advertising content C22 when the main content C12 deviates from the attention area B1 by the user's scroll operation. Further, it is assumed that the main content C13 has never been clicked before the scroll operation. In this case, the content changing unit 152 may not change the main content C13 to the advertising content C23 even if the main content C13 deviates from the attention area B1.

  Next, processing when the terminal device 100 is scrolled up will be described. Due to the upward scroll, a part of the content on the page P is out of the scroll display area A1. FIG. 14 is a diagram illustrating a state where the page P is scrolled up from the state illustrated in FIG. 13. In the state of FIG. 13, the main content C18 has already been partially out of the attention area B1. However, the main content C18 is entirely included in the scroll display area A1. In FIG. 14, the main content C18 is partly out of the scroll display area A1. More specifically, a part of the main content C18 is in a state where it partially exceeds the lower end E2 of the scroll display area A1.

  There is a high possibility that a part of the content outside the scroll display area A1 is not already displayed on the screen, and the user has not already paid attention. Therefore, the content changing unit 152 changes the content (first content) outside the scroll display area A1 to another content (second content). In the example of FIG. 14, the content changing unit 152 changes the main content C18 on the page P to the advertising content C28. At this time, the content changing unit 152 may change the main content C18 on the page P to the advertising content C28 when the main content C18 deviates from the scroll display area A1 by a predetermined ratio or a predetermined area. Further, the content changing unit 152 may dynamically change the content so as to attract the user's attention. The dynamic change of content will be described later.

  In addition, as a result of continuing the upward scroll, a part of the content on the page P deviates from the attention area B1. In the example of FIG. 14, the main contents C16 and C17 extend below the lower end E4 of the attention area B1. There is a high possibility that the content that is out of the attention area B1 has not been noticed by the user. Therefore, the content changing unit 152 changes the content (first content) outside the attention area B1 to another content (second content). For example, the content changing unit 152 changes the main contents C16 and C17 on the page P to advertisement contents C26 and C27, respectively. At this time, the content changing unit 152 changes the main contents C16 and C17 on the page P to advertisement contents C26 to C27, respectively, when the main contents C16 and C17 deviate from the attention area B1 by a predetermined ratio or a predetermined area. May be. At this time, the content changing unit 152 may dynamically change the content so as to attract the user's attention. For example, the content changing unit 152 may execute the above-described rotation display process when changing the content.

  Note that the content changing unit 152 may change the main content out of the area to the advertising content when the main content for which a predetermined operation is performed by the user is out of the scroll display area A1 or the attention area B1. For example, the content changing unit 152 may change the main content C18 to the advertising content C28 when the main content C18 is selected once by the user and then the main content C18 is out of the scroll display area A1 by the user's scrolling operation. . Further, the content changing unit 152 may change the main content C16 to the advertising content C26 when the main content C16 is selected once by the user and then the main content C16 moves out of the attention area B1 by the user's scrolling operation. The selection operation is, for example, a click (tap) of an area where the corresponding content is displayed on the screen.

  Note that the partial content returns to the attention area B1 by scrolling down or scrolling up. For example, in the example of FIG. 13, the advertising contents C24 and C25 are outside the attention area B1. In the state shown in FIG. 14, the advertisement contents C24 and C25 have returned to the attention area B1 beyond the upper end E3. In this case, the content changing unit 152 changes the advertising content (second content) that has returned to the attention area B1 by scrolling down or scrolling up to the original main content (first content). In the example of FIG. 14, the content changing unit 152 changes the advertising content C24 and C25 to the main content C14 and C15. At this time, the content changing unit 152 may change the advertising content to the main content when the entire area of the advertising content is included in the attention area B1. Alternatively, the content changing unit 152 may change the advertising content to the main content when a part of the advertising content is included in the attention area B1.

  For content that has already left the attention area B1 in the initial display state and is not likely to return to the attention area B1, the content change unit 152 returns to the scroll display area A1 instead of the attention area B1. The corresponding content may be changed to the original content. For example, as shown in FIG. 11, the main content C11 is already out of the attention area B1 in the initial display state. As described with reference to FIG. 12, the main content C11 is changed to the advertising content C21 when the scroll display area A1 is removed. The advertisement content C21 is located at the top of the frame P2, and in the case of the example in FIG. 12, even if the user scrolls the frame P2 up to the maximum extent, the advertisement content C21 has all of its areas in the attention area B1. It is never included. Therefore, the content changing unit 152 may change the advertising content C21 to the main content C11 when the advertising content C21 returns to the scroll display area A1. At this time, the content changing unit 152 may change the main content when the entire area of the advertising content is included in the scroll display area A1, or the partial area of the advertising content is included in the scroll display area A1. In the case of a change, it may be changed to the main content.

  The content changing unit 152 changes the main content (first content) to advertisement content (second content) every time the main content (first content) deviates from the scroll display area A1 or the attention area B1 by the user's scroll operation. Further, the content changing unit 152 changes the advertising content (second content) to the main content (first content) every time the advertising content (second content) returns to the scroll display area A1 or the attention area B1 by the user's scrolling operation. ).

  Note that a plurality of main contents (first contents) are arranged on the page P. At this time, the plurality of advertisement contents displayed instead of the plurality of main contents on the same page may be advertisement contents of the same advertiser. The plurality of advertisement contents may be different one by one or the same. By using a plurality of advertisement contents as the advertisement contents of the same advertiser, a display effect can be obtained in which one page is jacked with the same advertiser contents, as shown in FIG.

  Further, the plurality of advertisement contents displayed instead of the plurality of main contents on the same page may be advertisement contents related to each other. For example, the plurality of advertisement contents may be similar contents whose contents are slightly different from each other. Further, the plurality of advertisement contents may be contents having a story. For example, the plurality of contents may be images of different characters in the same story. For example, the plurality of contents may be images of leading actors, supporting actors, and animal characters in the same movie. Further, the plurality of advertisement contents may be a plurality of images (hereinafter referred to as pieces) obtained by dividing one image. The plurality of pieces may be assigned to the main content so as to be seen as one image. By using a plurality of advertisement contents as related advertisement contents, a display effect can be obtained in which one page is jacked with the advertisement contents.

  The advertising content may be a moving image. At this time, the content changing unit 152 may store the reproduction position of the advertising content in the storage unit 130 when the display of the advertising content satisfies a predetermined condition. Then, when the advertising content is displayed again by the scroll operation, the content changing unit 152 may start the reproduction of the advertising content from the reproduction position recorded in the storage unit 130. For example, in the example of FIG. 12, it is assumed that the advertising content C21 is a moving image. The area of the advertising content C21 displayed in the scroll display area A1 (hereinafter referred to as a display area) by the user's downward scroll operation is a predetermined ratio (for example, 50%) of the entire area of the advertising content C21. Suppose it is less. In this case, the content changing unit 152 stores the current playback time of the advertisement content C21 in the storage unit 130 while continuing to play the moving image (advertisement content C21). Thereafter, it is assumed that the display area of the advertisement content C21 is smaller than a predetermined ratio (for example, 50%) of the entire area of the advertisement content C21 due to the user's upward scroll operation. In this case, the content changing unit 152 starts the reproduction of the moving image (advertisement content C21) from the time stored in the storage unit 130.

[7. Terminal device processing flow]
Next, a procedure of processing executed by the terminal device 100 that executed the control information will be described with reference to FIG. FIG. 15 is a flowchart illustrating an example of the information display process.

  The terminal device 100 requests the content distribution server 30 to distribute the page P in accordance with a user operation. Then, the terminal device 100 receives the page P from the content distribution server 30 (step S11). Next, when the acquired instruction is included in the distributed page P, the terminal device 100 transmits an advertisement content distribution request to the advertisement distribution server 20 (step S12).

  Next, the terminal device 100 determines whether or not advertisement content has been received (step S13). And when advertising content is not received (Step S13: No), terminal unit 100 performs Step S13 again. When the advertisement content is received (step S13: Yes), the terminal device 100 displays the page P on the screen (step S14).

  Next, the terminal device 100 determines whether or not a scroll operation has been performed (step S15). When the scroll operation is not performed (step S15: No), the terminal device 100 shifts the process to step S20. When the scroll operation is performed (step S15: Yes), the terminal device 100 scrolls the whole or a part of the page P (step S16).

  Subsequently, the terminal device 100 determines whether there is content outside a preset area on the screen (step S17). Specifically, the terminal device 100 determines whether there is content outside the scroll display area A1 or the attention area B1. If there is no content outside the area (step S17: No), the terminal device 100 proceeds to step S19.

  When there is content out of the area (step S17: Yes), the terminal device 100 changes the content out of the area to another content (step S18). For example, if the content outside the area is the main content (first content), the main content (first content) is changed to the advertising content (second content). Further, if the content out of the area is the advertising content (second content), the advertising content (second content) is changed to the main content (first content). At this time, the terminal device 100 dynamically changes the content. For example, the terminal device 100 executes the above-described rotation display process when changing the content.

  If there is content that has returned to the area by scrolling, the terminal device 100 changes the content that has returned to the area to another content. For example, if the content returned to the area is the main content (first content), the main content (first content) is changed to the advertising content (second content). Further, if the content returned to the area is the advertising content (second content), the advertising content (second content) is changed to the main content (first content). At this time, the terminal device 100 dynamically changes the content. For example, the terminal device 100 executes the above-described rotation display process when changing the content.

  Subsequently, the terminal device 100 determines whether or not the scrolling operation is finished (step S19). If the scrolling operation has not ended (step S19: No), the terminal device 100 returns the process to step S17. If the scrolling operation has ended (step S19: Yes), the terminal device 100 determines whether or not a page transition has occurred due to a process such as a user tapping a link on the page P (step S20). ).

  When the page transition has not occurred (step S20: No), the terminal device 100 returns the process to step S15. If a page transition has occurred (step S20: Yes), the terminal device 100 transitions the page (step S21). When the transition is completed, the terminal device 100 returns the process to step S11 and repeats the processes of steps S11 to S21.

[8. (Modification)
The above-described embodiment shows an example, and various changes and applications are possible.

[8-1. (Rotation display processing)
In the above-described embodiment, the content changing unit 152 rotates the first content and the second content about the X1 axis as the rotation axis during the content rotation display process. However, the rotation axis is not limited to the X1 axis. For example, the content changing unit 152 may rotate the first content and the second content about a direction parallel to the Y axis, that is, an axis having an axial direction in the screen vertical direction as a rotation axis. Hereinafter, a rotation display process for rotating content with an axis having an axial direction in the vertical direction as a rotation axis will be described.

  FIG. 16 is a diagram illustrating a modification of the rotation display process. More specifically, FIG. 16 is a diagram for explaining the rotation display process from the state N1 to the state N2. In FIG. 16, the content changing unit 152 displays a movement of rotating the main content C12 and the advertising content C22 by 180 ° about the Y1 axis. The Y1 axis is an axis having an axial direction in a direction parallel to the Y axis, that is, a vertical direction of the screen. The Y1 axis is located at the left and right center of the content to be rotated. If CSS3 is used for description of control information, rotation display about the Y1 axis can be realized by combining, for example, a transform property and a transition property.

  In the example of FIG. 16, the uppermost stage is the state N1, and the lowermost stage is the state N2. States R31 to R33 are rotational display states from state N1 to state N2. The state R31 is a rotation display state of about 45 °, the state R32 is a rotation display state of about 90 °, and the state R33 is a rotation display state of about 135 °. Although not shown, there are also rotation display states such as 15 ° and 30 ° between the above-described rotation display states.

  The first to third columns in FIG. 16 are diagrams showing the states of the main content C12 and the advertising content C22 at each rotation angle. More specifically, the first column in FIG. 16 is a diagram when the main content C12 is viewed from the front side (Z-axis plus direction side). The second column of FIG. 16 is a diagram when the advertisement content C22 is viewed from the front side. The third row in FIG. 16 is a diagram showing a composite image C42 of the main content C12 in the first row and the advertising content C22 in the second row. The composite image C42 is an image that is actually displayed on the screen during the rotation display.

  In the state N1, the main content C12 is set to low transparency (for example, transparency t6), and the advertisement content C22 is set to a state where the transparency is t0. The transparency t0 is, for example, opacity 0% (completely transparent), and the transparency t6 is, for example, opacity 100% (completely opaque). The state of 0% opacity is a state that cannot be visually recognized, but in the example of FIG. 16, an image is indicated by a broken line. As indicated by N1 in FIG. 16, the advertising content C22 is in a state where the left and right are reversed (a state where the rotation angle is 180 °). Since the advertising content C22 is completely transparent, the composite image C42 of the main content C12 and the advertising content C22 matches the main content C12. Before the rotation display process is executed, the display control unit 151 displays the composite image C42 in this state on the screen.

  When the content change condition is satisfied by a scroll operation or the like, the content change unit 152 rotates and displays the content. During the rotation display, the content changing unit 152 gradually increases the transparency of the main content C12 and gradually decreases the transparency of the advertising content C22. That is, the content changing unit 152 gradually lowers the opacity of the main content C12 and gradually increases the opacity of the advertising content C22 during the rotation display.

  As described above, the rotation display state is performed in a short time. Since the transparency is changed together with the rotation display, it seems to the human eye that the main content C12 has been smoothly rotated and changed to the advertising content C22 on the back surface thereof. The change from the advertisement content C22 to the main content C12 can be realized by a process similar to the process described above.

  The rotation axis is not limited to the X1 axis and the Y1 axis. The content changing unit 152 may rotate the first content and the second content about an axis parallel to the screen as a rotation axis. At this time, the content changing unit 152 may rotate the first content and the second content with the axes tilted from the X axis and the Y axis as rotation axes. For example, the content changing unit 152 may rotate the first content and the second content about axes that are inclined by 45 ° from the X axis and the Y axis. Of course, the rotation axis is not necessarily an axis parallel to the screen.

  Further, the timing for starting the change in transparency does not necessarily coincide with the timing for starting the rotation of the content. For example, the change in transparency may be started when the first content and the second content are rotated by 90 °.

  Further, the transparency need not necessarily change gradually. The transparency may be immediately changed from 0% to 100% and from 100% to 0%. For example, at the timing when the first content and the second content are rotated by 90 °, the transparency of one content may be immediately changed from 100% to 0%, and the transparency of the other content may be immediately changed from 0% to 100%.

[8-2. (About the content mode)
In the above-described embodiment, the first content is the main content, the second content is the advertisement content, the first content is changed to the second content, and the second content is changed to the first content. However, the first content and the second content are not limited to the main content and the advertising content. Both the first content and the second content may be main content or advertisement content. Further, the first content may be advertising content and the second content may be main content. Further, the first content and the second content are not limited to still images, moving images, and text information, and may be content including a game, for example. The first and second contents may be contents including a so-called playable advertisement. Further, the first and second contents may be contents including sound. The first and second contents may be auxiliary contents such as game menus and tutorials.

  In the above-described embodiment, the page on which the first and second contents are arranged is a web page, but the page is not limited to the web page. For example, the page may be a page created for the purpose of being displayed on the user interface screen. For example, the page may be a messenger application screen, a camera application screen, a game screen, a music playback screen, or a video playback screen. These screens (pages) can also be regarded as arrangement planes of the first and second contents. The arrangement surface may be a plurality of contents arranged in a tile shape. Various configurations that can be displayed in a page form on the screen can be regarded as the arrangement surface.

[8-3. About control information)
In the above-described embodiment, the terminal device 100 executes the information display process using the control information that the advertisement distribution server 20 distributes together with the advertisement content. However, the embodiment is not limited to this. For example, the terminal device 100 may receive the above-described control information from the content distribution server 30 together with page information, and may receive a control instruction from the advertisement distribution server 20 together with the advertisement content. Then, the terminal device 100 may execute the control information received from the content distribution server 30 and execute the information display process according to the received control instruction.

  Further, the terminal device 100 may realize the above-described processing by downloading an application that causes the terminal device 100 to execute the display processing of the page P, the information display processing described above, and the like, and executing the application. .

[8-4. Device configuration〕
In the above-described embodiment, an example in which the distribution system 1 includes the advertisement distribution server 20 and the content distribution server 30 has been described. However, the advertisement distribution server 20 and the content distribution server 30 are formed as one device. May be. In this case, the advertisement distribution server 20 illustrated in FIG. 5 includes, for example, the content storage unit 32, the reception unit 34, and the distribution unit 35 illustrated in FIG. And the advertisement delivery server 20 delivers the page which does not contain an acquisition command to the terminal device 100 with an advertising content, when the acquisition request of a web page is received from the terminal device 100. FIG.

  Moreover, although the example in which the advertisement content is distributed from the advertisement distribution server 20 to the terminal device 100 has been described in the above embodiment, the content distribution server 30 acquires the advertisement content from the advertisement distribution server 20 and displays the acquired advertisement content. You may transmit to the terminal device 100 with the page P. FIG.

  In the above-described embodiment, the terminal device 100 includes a touch panel screen, but the terminal device 100 may not include a touch panel screen. The terminal device 100 may have operation means other than the touch panel, such as a mouse and a keyboard. In the above-described embodiment, the scroll operation is performed using the touch panel. However, the scroll operation may be performed using an operation unit other than the touch panel, such as a mouse or a keyboard. The same applies to the click (tap) of content.

[8-5. About logs)
In addition, the terminal device 100 may take a log indicating whether or not advertisement content is displayed or a log of content selected by the user. More specifically, the terminal device 100 may take a log indicating whether or not advertisement content is displayed. Also. When the advertising content is a moving image, a log indicating whether or not the moving image (advertising content) has been played, to which playback position the moving image (advertising content) has been played, and the like may be taken.

  In addition, the terminal device 100 may measure the number of times advertisement content has been displayed, the number of times it has been selected, the playback time, and the like. Further, the terminal device 100 may take a log such as whether or not the advertisement content has been selected and at what timing the advertisement content has been selected. For example, the terminal device 100 may take a log indicating at which playback position the moving image (advertisement content) is selected. Further, the terminal device 100 may take a log indicating the display mode of the page P when the advertisement content is selected. For example, when the user finishes displaying the page P without performing the scroll operation, the terminal device 100 may acquire a log or the like indicating that no advertising content is displayed. Further, the terminal device 100 may take a log indicating not only the number of times the advertisement content is displayed but also the number of times the main content is changed to the advertisement content and the number of times the advertisement content is changed to the main content.

  The log acquired by the terminal device 100 in this manner is a useful log when updating the number of impressions of advertising content, updating CTR, billing processing for displaying advertising content, and reporting the advertising effect to the advertiser. For example, when the up scroll operation and the down scroll operation are performed many times or when the content is changed many times, the user is interested in the advertisement content, and the display mode of the page P is changed. Expected to have changed many times.

  For this reason, a log indicating that the display mode of the advertising content has been changed, a log indicating the display time of the moving image (advertising content), a log indicating the scroll operation from the initial screen, a log indicating whether or not the advertising content has been selected, etc. Can be an index indicating the degree of recognition of the user's advertisement.

  Therefore, the advertisement distribution server 20 may update the number of impressions, change the billing amount, or the like using each acquired log. For example, the advertisement distribution server 20 may change the billing amount according to the number of changes from the main content to the advertisement content, the display time of the advertisement content, the number of selections, and the like.

  Further, the log acquired by the terminal device 100 may be used for changing the content arranged on the landing page. For example, the terminal device 100 may display different landing pages when the advertising content is first displayed and when the displayed advertising content is returned to the main content and displayed again. Further, the terminal device 100 acquires the same landing page when the advertising content is first displayed and when the displayed advertising content is returned to the main content and displayed again, and the landing page is displayed. The contents of the acquired log may be notified to the server to be distributed, and the content arranged on the landing page may be changed.

[8-6. Terminal device operation record)
Further, the terminal device 100 described above may transmit to the advertisement distribution server 20 a record of how much the user has operated the terminal device 100 with respect to the page P displayed together with the advertisement content according to the embodiment. . Specifically, the terminal device 100 displays the content and number of scroll operations performed on the page P by the user when the advertising content is displayed, the user's selection operation, and the page when the user selects the advertising content. Record the display mode of P.

  In addition, the terminal device 100 transmits a call operation from the terminal device 100 (for example, SNS (Social Networking Service) for information specifying the number of scroll operations, the number of reload operations, the display processing, the content of advertisement content, the advertisement content, and the like described above. It is also possible to record various operations performed on the terminal device 100 by the user, such as writing to ()). Then, the terminal device 100 transmits information related to the operation history to the advertisement distribution server 20.

  In such a case, the advertisement distribution server 20 aggregates information related to the operation history distributed from the terminal device 100, and further acquires information obtained by analyzing the information. For example, the advertisement distribution server 20 determines whether the number of scroll operations, the number of times display processing has been performed, the type of landing page displayed, and the landing page when the advertisement content is distributed together with the control information. Information such as the type of the arranged content and the advertising effectiveness index such as CTR is compared.

  Here, the history of operations performed on the page P when the advertising content is distributed together with the control information can be an index indicating the advertising effect. That is, in the page P on which the advertising content with the control information according to the embodiment is displayed, not only the previous web page (landing page) is displayed by selecting the advertising content, but also by the user's operation. It can be said that the operation history itself indicating what operation has been performed by changing the display mode of the page P or by displaying the advertising content is an index indicating the user's interest in the advertising content.

  For example, the advertisement distribution server 20 compares the content of the scroll operation, the number of times of the scroll operation, the number of times of reproduction and display of the advertisement content, the stay time of the page P, etc. When displayed, it is possible to provide an information indicating how much interest the advertisement content has generated, that is, how much interest the advertisement content has generated.

  Accordingly, the advertisement distribution server 20 transmits information related to the operation history of the terminal device 100 to the advertiser terminal 10, thereby providing a report indicating an index of advertisement effectiveness for the page P on which the advertisement content according to the embodiment is displayed. Can do. Note that the advertisement distribution server 20 may transmit information and a log regarding the operation history of the terminal device 100 to the advertiser terminal 10 as they are.

  Thereby, the advertisement delivery server 20 can show the advertiser the usefulness of the display mode of the advertisement content with the control information according to the embodiment in the terminal device 100.

[8-7. Others]
In the above-described embodiment, the rotation display process is executed in the information display process. However, the information display process in which the rotation display process is executed is not limited to the above-described process. The rotation display process can be executed by various types of information display processes. It is also possible to regard the rotation display process as the information display process itself.

  In the above-described embodiment, the content changing unit 152 dynamically changes the main content to the advertising content or the advertising content to the main content. More specifically, the content changing unit 152 changes the content to another content while rotating and displaying the main content and the advertising content. However, the content change mode is not limited to the above-described change mode. The content changing unit 152 may fade in other content while fading out the content. Of course, the content changing unit 152 may instantly switch the content to another content without any movement. Further, the content changing unit 152 may change only the appearance of the main content (first content) to the advertising content (second content) without changing the link destination assigned to the main content. Similarly, the content changing unit 152 may simply change the appearance of the advertising content to the main content without changing the link destination assigned to the advertising content. The content changing unit 152 may display the main content (first content) as changed to the advertising content (second content) by displaying the advertising content on top of the main content. Similarly, the content changing unit 152 may make it appear as if the advertising content has been changed to the main content by displaying the main content on top of the advertising content. If the content expression mode can be switched, the content change mode can be arbitrarily changed.

  In addition, among the processes described in the above embodiment, all or part of the processes described as being automatically performed can be performed manually, or the processes described as being performed manually can be performed. All or a part can be automatically performed by a known method. In addition, the processing procedures, specific names, and information including various data and parameters shown in the document and drawings can be arbitrarily changed unless otherwise specified. For example, the various types of information illustrated in each drawing is not limited to the illustrated information.

  Further, each component of each illustrated apparatus is functionally conceptual, and does not necessarily need to be physically configured as illustrated. In other words, the specific form of distribution / integration of each device is not limited to that shown in the figure, and all or a part thereof may be functionally or physically distributed or arbitrarily distributed in arbitrary units according to various loads or usage conditions. Can be integrated and configured.

  In addition, the above-described embodiments can be appropriately combined in an area where the processing contents do not contradict each other.

  Further, the control device that controls the advertisement distribution server 20, the content distribution server 30, or the terminal device 100 according to the present embodiment may be realized by a dedicated computer system or may be realized by a normal computer system. For example, a program for executing the above-described operation is stored and distributed in a computer-readable recording medium such as an optical disk, a semiconductor memory, a magnetic tape, or a flexible disk, the program is installed in the computer, and the above-described processing is performed. You may comprise a control apparatus by performing. The control device may be an external device (for example, a personal computer) of the terminal device 100, or may be an internal device (for example, the control unit 23, the control unit 33, or the control unit 150). Further, the program may be stored in a disk device provided in a server device on a network such as the Internet so that it can be downloaded to a computer. Further, the above-described functions may be realized by cooperation between an OS (Operating System) and application software. In this case, a part other than the OS may be stored and distributed in a medium, or a part other than the OS may be stored in a server device and downloaded to a computer.

[9. Hardware configuration)
The advertisement distribution server 20, the content distribution server 30, or the terminal device 100 according to the embodiment and the modification can be realized by a computer 1000 having a configuration as shown in FIG. FIG. 17 is a hardware configuration diagram illustrating an example of a computer that realizes the functions of the advertisement distribution server 20, the content distribution server 30, or the terminal device 100. The computer 1000 includes a CPU (Central Processing Unit) 1100, a RAM 1200, a ROM 1300, an HDD (Hard Disk Drive) 1400, a communication interface (I / F) 1500, an input / output interface (I / F) 1600, and a media interface (I / F). ) 1700.

  The CPU 1100 operates based on a program stored in the ROM 1300 or the HDD 1400 and controls each unit. The ROM 1300 stores a boot program executed by the CPU 1100 when the computer 1000 is started up, a program depending on the hardware of the computer 1000, and the like.

  The HDD 1400 stores programs executed by the CPU 1100, data used by the programs, and the like. The communication interface 1500 receives data from other devices via the network N and sends the data to the CPU 1100, and transmits data generated by the CPU 1100 to other devices via the network N.

  The CPU 1100 controls an output device such as a display and a printer and an input device such as a keyboard and a mouse via an input / output interface 1600. The CPU 1100 acquires data from the input device via the input / output interface 1600. In addition, the CPU 1100 outputs the generated data to the output device via the input / output interface 1600.

  The media interface 1700 reads a program or data stored in the recording medium 1800 and provides it to the CPU 1100 via the RAM 1200. The CPU 1100 loads such a program from the recording medium 1800 onto the RAM 1200 via the media interface 1700, and executes the loaded program. The recording medium 1800 is, for example, an optical recording medium such as a DVD (Digital Versatile Disc) or PD (Phase change rewritable disk), a magneto-optical recording medium such as an MO (Magneto-Optical disk), a tape medium, a magnetic recording medium, or a semiconductor memory. Etc.

  For example, when the computer 1000 functions as the advertisement distribution server 20, the content distribution server 30, or the terminal device 100 according to the embodiment, the CPU 1100 of the computer 1000 executes the program loaded on the RAM 1200, thereby controlling the control unit 23. The function of the control unit 33 or the control unit 150 is realized. The CPU 1100 of the computer 1000 reads these programs from the recording medium 1800 and executes them. However, as another example, these programs may be acquired from other devices via the network N.

[10. effect〕
As described above, the terminal device 100 places the main content and the advertising content on the screen in an overlapping manner. Then, the terminal device 100 rotates and displays the main content and the advertisement content, and lowers the transparency of the main content and increases the transparency of the advertisement content during the rotation display. As a result, since the content appears to the human eye as the content changes while rotating, the terminal device 100 can give the user a high visual effect when changing the content.

  Further, the terminal device 100 displays the main content at a rotation angle of 0 ° and displays the advertising content at a rotation angle of 180 °. Then, the terminal device 100 displays a movement of rotating the main content and the advertisement content by 180 ° as the rotation display. Thereby, it seems to the user's eyes that the main content has changed while rotating 180 ° to the advertising content attached to the back side thereof. Therefore, the terminal device 100 can give a high visual effect to the user when changing the content.

  Further, the terminal device 100 allows the main content to be displayed on the screen by transmitting the advertising content. Then, the terminal device 100 allows the main content to be transmitted by increasing the transparency of the advertising content, and causes the advertising content to be displayed on the screen by decreasing the transparency of the advertising content. Therefore, the terminal device 100 can give a high visual effect to the user when changing the content.

  After reversing the transparency of the main content and the advertising content, the terminal device 100 further reverses the transparency of the main content and the advertising content in accordance with a user operation. Therefore, the terminal device 100 can give a high visual effect to the user even when the content is restored.

  Further, the terminal device 100 gradually increases the transparency of the main content and gradually decreases the transparency of the advertising content during the rotation display. Thereby, since it seems that the content has changed very naturally to the human eye, the terminal device 100 can give the user a high visual effect when changing the content.

  In addition, the terminal device 100 rotates and displays the main content and the advertisement content with an axis having an axial direction in the horizontal direction of the screen as a rotation axis. In addition, the terminal device 100 rotates and displays the main content and the advertisement content with an axis having an axial direction in the vertical direction of the screen as a rotation axis. Thereby, the terminal device 100 can express the three-dimensional rotation movement of the content on the two-dimensional screen. As a result, the terminal device 100 can give a high visual effect to the user when changing content.

  In the above-described embodiment, the second content may be advertising content. The terminal device 100 can make the user pay attention to the advertisement. As a result, the advertising content is more effective.

  As described above, some of the embodiments of the present application have been described in detail with reference to the drawings. However, these are merely examples, and various modifications, including the aspects described in the disclosure section of the invention, based on the knowledge of those skilled in the art, It is possible to implement the present invention in other forms with improvements.

  In addition, the “section (module, unit)” described above can be read as “means” or “circuit”. For example, the content changing unit can be read as content changing means or a content changing circuit.

DESCRIPTION OF SYMBOLS 1 ... Distribution system 10 ... Advertiser terminal 20 ... Advertisement distribution server 21, 31, 110 ... Communication part 22 ... Memory | storage part 23, 33, 150 ... Control part 24 ... Advertisement database 25 ... Submission reception part 26 ... Request reception part 27 ... Advertising selection unit 28 ... Distribution unit 30 ... Content distribution server 32 ... Content storage unit 34 ... Reception unit 35 ... Distribution unit 100 ... Terminal device 120 ... Input unit 130 ... Storage unit 140 ... Output unit 141 ... Display unit 151 ... Display control Part 152 ... Content changing part P ... Page P1, P2 ... Frame C11 to C19 ... Main content C21 to C28 ... Advertisement content C32 ... Composite image A1 ... Scroll display area A2 ... Non-scroll area B1 ... Attention area B2, B3 ... Non-attention area

Claims (12)

A display control procedure for arranging the first content and the second content on the screen,
A content change procedure for rotating and displaying the first content and the second content, and increasing the transparency of the first content and lowering the transparency of the second content during the rotation display;
Information display program for causing a computer to execute. The display control procedure displays the first content at a rotation angle of 0 ° and the second content at a rotation angle of 180 °.
The content change procedure displays a movement of rotating the first content and the second content by 180 ° as the rotation display.
The information display program according to claim 1, wherein: In the display control procedure, the first content is displayed on the screen by transmitting the second content.
The information display program according to claim 1 or 2, characterized in that In the content change procedure, the first content is transmitted by increasing the transparency of the first content, and the second content is displayed on the screen by decreasing the transparency of the second content. ,
The information display program according to claim 3. In the content change procedure, after the transparency of the first content and the second content is reversed, the transparency of the first content and the second content is further reversed in accordance with a user operation.
The information display program according to claim 4, wherein: The content change procedure gradually increases the transparency of the first content and gradually decreases the transparency of the second content during the rotation display.
The information display program according to claim 1, wherein: In the content change procedure, the first content and the second content are rotated and displayed with an axis having an axial direction in the horizontal direction of the screen as a rotation axis.
The information display program according to any one of claims 1 to 6, wherein: In the content change procedure, the first content and the second content are rotated and displayed with an axis having an axial direction in a screen vertical direction as a rotation axis.
The information display program according to claim 1, wherein: The second content is advertising content.
The information display program according to claim 1, wherein: An information display method executed by the information display device,
A display control step for arranging the first content and the second content on the screen,
A content changing step of rotating and displaying the first content and the second content, and lowering the transparency of the first content and increasing the transparency of the second content during the rotation display,
An information display method characterized by that. A display control unit that arranges the first content and the second content on the screen;
A content changing unit that rotates and displays the first content and the second content, and lowers the transparency of the first content and increases the transparency of the second content during the rotation display;
An information display device characterized by that. A distribution unit that distributes control information to a terminal device that displays information on a screen;
The distribution unit distributes the control information to the terminal device,
A process of overlapping the first content and the second content on the screen;
A process of rotating and displaying the first content and the second content, and lowering the transparency of the first content and increasing the transparency of the second content during the rotation display;
Controlling the terminal device to execute
A distribution apparatus characterized by that.

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