JP5973480B2 - Information processing apparatus, information processing method, and program - Google Patents

Description

  The present invention relates to an information processing apparatus, an information processing method, and a program.

  Conventionally, in a server / client system in a communication network such as a LAN (Local Area Network), a WAN (Wide Area Network), and the Internet, various Web contents generated and stored by the server device by a Web browser included in the client device. It has been done to display and browse.

  In recent years, RSS (Rich Site Summary), RDF (Resource Description Framework), and Atom, which are summary meta information of Web contents, have been used. For example, RSS describes metadata such as headings and summaries of Web contents structured in an XML-based format, and is mainly used to publish Web content update information.

  In the document described in RSS, the title, address, heading, summary, update time, etc. of each page of the Web content can be described. By using this RSS document, it is possible to efficiently grasp update information of a large number of Web contents by a unified method.

  With respect to the above, Patent Document 1 acquires Web content information and meta information related to the Web content, extracts a title element in the Web content corresponding to the title character string included in the meta information, The document describes that the extracted title element is divided into blocks, and the Web content is displayed by controlling the user interface in units of divided blocks.

JP 2009-244972 A

  According to Patent Document 1, it is possible to divide the contents of Web content into titles that are semantic delimiters when viewed from the user and display them more easily.

  By the way, in recent years, various news items are acquired as a document described in RSS from a plurality of content providers that operate news sites, and the acquired plural news items are arranged and displayed on their own sites. Thus, the user can easily browse the news he / she wants to see without searching for himself / herself, that is, without visiting a specific content provider as a news distribution source.

  On the other hand, the content provider wants as many users as possible to browse the news site provided and obtains a large amount of access (hereinafter referred to as “traffic”). Acquiring a lot of site traffic means that the site is being viewed by many users, that is, it proves that the site is a popular site. Such a popular site is useful for content providers who can obtain advertising revenue from the advertiser because an advertiser who wants to display an advertisement on the site appears.

  However, in the method of displaying the news acquired from the content provider as a document described in RSS as described above, the user does not circulate the content provider that is the distribution source, so the content provider acquires traffic accordingly. It becomes impossible to do. Note that Patent Document 1 considers only a display method that is easy for a user to view when browsing a news site, and does not mention traffic.

  The present invention has been made in view of such circumstances, and it is an object of the present invention to provide an information processing apparatus that can improve the viewability of content and increase the number of traffic acquisitions of the content provider. .

In order to solve the above problem, an information processing apparatus according to the present invention acquires meta information including at least an outline of the content related to content provided by a network and a network address for acquiring the content. When the meta-information display unit that generates and displays a summary screen based on the meta information, obtains the content by accessing the network address, not to disturb visual recognition of the contents displayed on the summary screen superimposed on the summary screen A reduction display means for reducing and displaying the content in a size that allows the content to be visually recognized in the first area, and causing the first area to function as a user interface for receiving a user operation for browsing the content At the same time, the content provider is displayed in a reduced size in the first area. Characterized by applying the number of accesses.

  ADVANTAGE OF THE INVENTION According to this invention, while the browsing property of a content can be improved, the acquisition number of the traffic of a content provider can be raised.

1 is an overall configuration diagram of an information processing apparatus according to an embodiment of the present invention. It is a functional block diagram of an information processor in an embodiment of the present invention. It is an example of a display screen in the embodiment of the present invention. It is a schematic diagram explaining the access count in the embodiment of the present invention. It is another example of a display screen in the embodiment of the present invention. It is a flowchart which shows the information processing procedure in embodiment of this invention.

  Next, an information processing apparatus according to an embodiment of the present invention will be described in detail with reference to the drawings. In addition, in each figure, the same code | symbol is attached | subjected to the part which is the same or it corresponds, The duplication description is simplified thru | or abbreviate | omitted suitably. Examples of the information processing apparatus in the present embodiment include information terminals such as a desktop PC (Personal Computer), a notebook PC, a tablet PC, a smartphone, a PDA (Personal Digital Assistant), and a mobile phone.

  The overall configuration of the information processing apparatus 1 in this embodiment will be described with reference to FIG. The information processing apparatus 1 according to the present embodiment includes a CPU 2, a RAM (Random Access Memory) 3, a ROM (Read Only Memory) 4, an HDD 5, a network interface (hereinafter referred to as “NW I / F”) 6, and the like. An operation unit 7 and a display unit 8 are provided.

  The CPU 2 is a control unit that performs overall control of the information processing apparatus 1 in the present embodiment, for example.

  The RAM 3 is, for example, a program or data expansion memory, a drawing memory, or the like. The ROM 4 is a memory for storing programs and data, for example, and the HDD 5 is a mass storage device for storing image data and the like, for example. Note that the image data or the like may be acquired from the Internet or the like via the NW I / F 6 or may be stored in the HDD 5 by the user via an external device (not shown).

  The NW I / F 6 is a communication unit for communicating with an external network such as the Internet. For example, the information processing apparatus 1 acquires Web content stored in the Web server from the Web server connected to the Internet via the NW I / F 6.

  The operation unit 7 is an input unit such as a mouse, a keyboard, or an operation button provided on the surface of the apparatus that receives a user operation on the information processing apparatus 1. A touch panel described later is also included in the input means.

  The display unit 8 is a liquid crystal display or the like that displays the above-described Web content, image data, and the like. In addition, the display unit 8 includes a touch panel that detects contact of a user's finger or the like, and various functions are activated according to a user's touch operation on the touch panel.

  Next, functional blocks of the information processing apparatus 1 in the present embodiment will be described with reference to FIG. The information processing apparatus 1 according to the present embodiment includes a meta information acquisition unit 11, a meta information display unit 12, a reduced display unit 13, and an entire display unit 14 as functional blocks.

  The meta information acquisition unit 11 acquires meta information including an outline of Web content related to Web content provided by a network such as the Internet and a network address for acquiring the Web content. The meta information refers to, for example, a document described in RSS, such as the title, address, headline, article, image, summary, update time, and the like of each page of the Web content. The acquired Web content information and meta information are stored in the storage unit such as the HDD 5 described above.

  The meta information display unit 12 generates a web content summary screen based on the meta information and displays it on the display unit 8. The Web content summary screen is, for example, a simple display screen in which titles, summaries, attached images, and the like of content articles as a plurality of news articles acquired from various news sites are collected. By browsing the summary screen, the user can know the desired news without changing to the news site.

  The reduced display means 13 accesses the network address described above to acquire Web content, superimposes it on the Web content summary screen, and displays the reduced content in a first area smaller than the summary screen. In the following description, the first area where the Web content is reduced and displayed is caused to function as a “site display button”. At this time, the reduced display means 13 displays the Web content displayed superimposed on the summary screen in the first area in such a size that the content of the Web content can be visually recognized. In the present embodiment, the first area is a formal description for distinguishing from the second form to be described later, and does not define specific significance, order, size, and the like. In the present embodiment, for example, a Web browser for browsing a Web site is displayed in a small size in the first area. In the present embodiment, it is desirable that the Web content displayed in the first area is displayed in a size that can be visually recognized to the extent that the user is interested, and the reason will be described later. Furthermore, it is desirable that the first area function as a user interface (hereinafter referred to as “UI”) that accepts a user operation for browsing Web content. Since the Web content itself is displayed in the first area, the following problems will occur if it is left as it is. For example, when the user scrolls the screen using a mouse or the like, the user originally wanted to execute the scroll on the summary screen on which the Web content is superimposed, but the problem is that the Web content is erroneously scrolled. It is done. In the present embodiment, in order to prevent such a problem, it is necessary to mask the first area with, for example, a transparent layer and invalidate the operation on the Web content. By doing in this way, it becomes possible to make the 1st field function as UI which receives a user's operation for browsing Web contents, ie, a button.

  When the user designates the first area and performs a predetermined operation, the entire display unit 14 accesses the network address of the Web content, acquires the Web content, and displays it in the second area that covers the entire summary screen. . The predetermined operation refers to, for example, an operation in which the user selects the first region that functions as the UI as described above by operating the mouse or the like. When the user clicks the mouse button on the first area, the Web content is switched and displayed so as to cover the summary screen. Here, the second area refers to a screen after transition where the Web content is displayed after switching from the summary screen.

  Further, the meta information display unit 12 displays the advertisement acquired based on the advertisement information included in the meta information on the summary screen. As described above, when superimposing the Web content displayed in a reduced size on the summary screen, the advertisement information or the like originally provided in the Web content is displayed in a reduced size and the operation on the browser is invalidated. , You can no longer browse. This is an unfavorable situation for the advertiser who provides the advertisement to the site. Therefore, in the present embodiment, the advertisement information is displayed on the summary screen like, for example, a horizontally long banner advertisement display, thereby making it possible for the advertiser to be convenient.

  Further, the meta information display unit 12 may display the related content acquired based on the meta information of the related content related to the content included in the meta information on the summary screen. The related content is, for example, Web content related to the content of the Web content currently displayed on the summary screen. Details will be described later. Regarding the relevance of content, for example, the RSS feeds for the past three days are analyzed, the relevance between articles is judged based on the similarity of words, and related articles based on the judgment are extracted and displayed. Just do it.

  Further, the meta information display unit 12 may display the recommended content acquired based on the meta information of the recommended content recommended by the content included in the meta information on the summary screen. The recommended content recommended by the site where the content is provided is, for example, Web content recommended by a content provider that provides Web content. As an example of recommended content, there is an article of interest based on the result of judging the degree of attention from the number of retweets of each article.

  As described above, displaying related content and recommended content on the summary screen increases the possibility that the same user will continue to browse the original website on the summary screen. Very beneficial for the provider. This is because if the same user keeps browsing, traffic to the Web site is further improved.

  In addition to the “display site button”, the meta information display unit 12 may separately display a UI for browsing the site on the summary screen. For example, when the summary screen is scrolled, the “display site button” that was initially displayed at the top may be hidden outside the screen due to the scrolling and disappear. In this case, the user cannot change to the original site. Therefore, by providing a UI for browsing the site in addition to the “display site button”, it is possible to increase the possibility that the user can change to the original site. For example, the UI for browsing the site may always be displayed following the scroll destination. The UI for browsing the site at this time may be a reduced display of Web content as in the above-described “display site button”, or may be a simple icon display.

  Next, the summary screen, “site display button”, and banner advertisement display in the present embodiment will be described with reference to FIG. In this example, the “display site button” 101 and the banner advertisement display 102 are superimposed on the summary screen 100. As the summary screen 100, for example, Web content introducing a new car is shown here, and “XX company announces new model!” As the summary title 103 of the Web content. Best-in-class fuel efficiency! “Acquire Environmental Standard ☆☆☆☆☆” and a car image 104 are displayed.

  “Display site button” 101 is a UI for transitioning to the original site of the Web content. In addition, as banner advertisement display 102, here, “New SUV to be released soon, released on special site! ”Is displayed. Thus, by displaying the advertisement displayed on the original site that is not displayed by the “display site button” 101, the advertising effect on the user can be enhanced even on the summary screen.

  Next, the access count in this embodiment will be described with reference to FIG. That is, by displaying the above-described “site display button” 101 superimposed on the summary screen 100, the content provider side acquires “1PV” (PV: Page View in this embodiment, which is a unit of the number of accesses). be able to. Furthermore, when the user clicks the “display site button” 101 to display the original site, the content provider can acquire “1PV”. As described above, according to the present embodiment, it is possible to improve the viewability of the content and increase the number of traffic acquisitions of the content provider.

  Next, another display screen example in the present embodiment will be described with reference to FIG. FIG. 5 shows a state in which the display content at the end of the summary screen 100 appears by the user's scrolling operation. Here, the related article and the article of interest described above are displayed. For example, as related articles, a related article 111 about a racing car related to the original site, a related article 112 about a sports bike, and a related article 113 about another new car are displayed. In addition, as a hot article, a hot article 114 about a movie that a content provider providing the original site pays attention, a hot article 115 about a notebook PC, and a hot article 116 about a professional soccer are displayed. Thus, by displaying the related article and the article of interest on the summary screen 100, the possibility that the same user continues to browse the original website of the summary screen 100 is increased, and thus the website is provided. Very useful for content providers.

  Next, the information processing procedure in this embodiment will be described with reference to FIG. First, the meta information acquisition unit 11 acquires an RSS feed as meta information including an outline of Web content, a network address for acquiring Web content, and the like (step S1).

  Next, the meta information display unit 12 generates a summary screen 100 based on the acquired RSS feed or the like and displays it on the display unit 8 (step S2).

  Then, the reduced display means 13 displays the “display site button” 101 superimposed on the summary screen 100 (step S3).

  Thereafter, the meta information display unit 12 displays the banner advertisement display 102 superimposed on the summary screen 100 (step S4).

  Then, when the “display site button” 101 is selected by the click operation of the mouse or the like by the user (step S5), the display is transitioned to the original site (step S6).

  Each of the above-described embodiments is a preferred embodiment of the present invention, and various modifications can be made without departing from the scope of the present invention. For example, the above function can be realized by a computer-executable program written in a programming language such as an assembler or C language.

1 Information processing device 2 CPU
3 RAM
4 ROM
5 HDD
6 NW I / F
7 Operation unit 8 Display unit 11 Meta information acquisition unit 12 Meta information display unit 13 Reduced display unit 14 Overall display unit 100 Summary screen 101 Display site button 102 Banner advertisement display

Claims (7)

Meta information acquisition means for acquiring meta information including at least an outline of the content and a network address for acquiring the content related to the content provided by the network;
Meta information display means for generating and displaying a summary screen based on the meta information;
Acquires the content by accessing the network address, superimposed on the summary screen in a first region that does not disturb visual recognition of the contents displayed on the summary screen, a size capable of viewing the contents of said content Reduction display means for reducing the content ,
The first area functions as a user interface that accepts a user operation for browsing the content, and the number of accesses is given to the content provider by reducing the content displayed in the first area. An information processing apparatus characterized by: When the user performs a predetermined operation by designating the first area, the content is acquired by accessing the network address, and the acquired content is displayed at least in the second area covering the entire summary screen. further example Bei the entire display means,
The information processing apparatus according to claim 1 , wherein the number of accesses is given to a provider of the content by displaying the content acquired in the second area by the whole display unit .   The information processing apparatus according to claim 1, wherein the meta information display unit displays an advertisement acquired based on advertisement information included in the meta information on the summary screen. The meta information acquisition unit acquires meta information of related content related to the content included in the meta information , and the meta information display unit includes meta information of the related content acquired by the meta information acquisition unit. the information processing apparatus according to any one of the related content acquired on the basis of the preceding claims, characterized in that displayed on the summary screen 3. The meta information acquisition unit acquires meta information of recommended content recommended by the content included in the meta information , and the meta information display unit includes meta information of the recommended content acquired by the meta information acquisition unit. based information processing apparatus according to claim 1, any one of 4 to the recommended content acquired and displaying the summary screen. A computer acquiring meta information including at least an outline of the content related to content provided by a network and a network address for acquiring the content, and storing the meta information in a storage unit;
A step computer, to generate a summary screen is displayed on the display unit on the basis of the meta information stored in the storage unit,
The computer accesses the network address to acquire the content, and displays the content in a reduced size in a size that allows the content to be visually recognized in a first area that is superimposed on the summary screen and is smaller than the summary screen. And a process of
The computer causes the first area to function as a user interface that receives a user's operation for viewing the content, and the content is reduced and displayed in the first area, thereby accessing the content provider. An information processing method comprising: a step of assigning numbers . Processing for acquiring meta information including at least an outline of the content related to the content provided by the network and a network address for acquiring the content, and storing the meta information in the storage unit;
A process of generating a summary screen based on the meta information stored in the storage unit and displaying the summary screen on the display unit;
A process of accessing the network address to acquire the content, and displaying the content in a reduced size so that the content of the content can be visually recognized in a first area smaller than the summary screen superimposed on the summary screen; ,
The first area functions as a user interface that accepts a user operation for browsing the content, and the number of accesses is given to the content provider by reducing the content displayed in the first area. A program for causing a computer to execute processing to be performed.

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