JP5951761B2 - ソーシャルネットワーキングシステムのデータ交換 - Google Patents
ソーシャルネットワーキングシステムのデータ交換 Download PDFInfo
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Description
、小売、ビデオ、イメージ、データ、ニュースコンテンツアイテム、またはユーザに対するサービスを提供する、任意のエンティティであってよい。各ユーザについて、交換サーバはユーザデータを集約し、それによって、ソーシャルネットワーキングシステムからのユーザ情報がサービスプロバイダからのユーザデータに関連付けられる。一実施形態では、交換サーバは、ユーザの識別情報(identity)を知ることなく、各ユーザのユーザデータを集約する。例えば、ソーシャルネットワーキングシステムおよびサービスプロバイダは、それらのユーザのプライバシーを保護することを望み、ユーザを識別し得る、またはユーザとの合意事項に違反し得る情報を提供しない場合がある。そのような一例では、交換サーバは、ユーザに関するユーザ識別情報をサービスプロバイダまたはソーシャルネットワーキングシステムから知ることなく、各ユーザのユーザデータを集約する。
図1には、本発明の一実施形態による2つ以上のサービスプロバイダからのデータに基づきユーザに対するコンテンツアイテムのターゲティングを行うためのシステムの図を示
す。一実施形態では、1つ以上のサービスプロバイダ102と、1つのソーシャルネットワーキングシステム104(ソーシャルグラフデータストア106を含む)とが、交換サーバ108にユーザデータを送り、交換サーバ108が各ユーザのデータを集約する。加えて、交換サーバ108は、広告主110から1つ以上の広告の広告基準を受け取る。コンテンツ選択エンジン112は、広告主110によって提供されるターゲット基準と集約したユーザデータとに少なくとも部分的に基づき、ユーザに表示する広告を選択する。交換サーバ108は、選択されたコンテンツアイテムを制作者114に送る。
ドレスまたはサービスプロバイダIDによってユーザを識別することを妨げる。しかしながら、暗号化されたユーザIDは、いくつかのトランザクションの経過を通じてユーザデータが同じユーザに関するものであることを交換サーバが識別することを可能とすることができる。
314)。本明細書に記載の通り、要求されたコンテンツアイテムは、広告、ステータスメッセージの更新、ニュース記事、アプリケーション、またはユーザの関心となり得る任意の他の情報を含んでよい。コンテンツアイテムは、制作者のウェブページに表示されてもよく、制作者と関連付けられるまたは制作者によって提供されるアプリケーションであってもよい。一実施形態では、交換サーバは、制作者によってユーザに表示され得る可能なコンテンツアイテムのリストを受け取ってもよい(314)。本明細書に記載の通り、コンテンツアイテムは、広告、ウォール(wall)メッセージなどのソーシャルネットワーキングシステムコンテンツアイテム、プロフィールの更新、ステータスメッセージ、ゲームアプリケーションなどを含む。
本明細書に記載の通り、交換サーバ108は、ターゲット基準を適用し、ユーザに見せることの可能な候補コンテンツアイテムを識別する。各候補コンテンツアイテムについて、交換サーバ108は、ユーザに関する集約された情報に基づき、ユーザがコンテンツアイテムを選択する見込みを予測し、コンテンツアイテムに関連付けられた入札を計算する。交換サーバ108は、選択の見込みと入札とを結合することによって、ユーザに各コンテンツアイテムを見せることの期待値を計算する。最高の結合値を有するコンテンツアイテムがユーザに表示されてもよい。交換サーバは、選択されたコンテンツアイテムを制作者に提供する(320)。例えば、交換サーバがユーザに表示するソーシャルネットワーキングシステムコンテンツアイテムを選択する(320)場合、コンテンツアイテムは、制作者がユーザにそのコンテンツアイテムを表示できるように、制作者に提供される。同様に、交換サーバは、制作者のウェブページまたはアプリケーションにおいてユーザに表示するために広告を提供してもよい。本明細書において既に説明したように、広告は、ユーザの集約されたデータ、広告のターゲット基準、および広告をユーザに表示することから生じると期待される収益に基づいて選択される。この場合、制作者は制作者に利用可能なコンテンツアイテムのリストを提供し、交換サーバは、提供されるコンテンツアイテムの中から選択されるコンテンツアイテムを提供する(320)。
上述の本発明の実施形態に関する記載は例示を目的として提示されたものであり、本発明を網羅したりその開示通りの形態に限定したりということを意図したものではない。当業者には、上述の開示に鑑みて多くの修正および変更が可能であることが認められる。
Claims (20)
- ソーシャルネットワーキングシステムからソーシャルネットワーキングシステムユーザデータを受け取るソーシャルネットワーキングシステムユーザデータ受取工程であって、前記ソーシャルネットワーキングシステムユーザデータは前記ソーシャルネットワーキングシステムの複数のユーザの各々のユーザ識別子を含む、ソーシャルネットワーキングシステムユーザデータ受取工程と、
サービスプロバイダからサービスプロバイダユーザデータを受け取るサービスプロバイダユーザデータ受取工程であって、前記サービスプロバイダユーザデータは、前記サービスプロバイダの複数のユーザの各々のユーザ識別子を含む、サービスプロバイダユーザデータ受取工程と、
前記ソーシャルネットワーキングシステムと前記サービスプロバイダとの1以上のユーザの各々について、前記識別子を用いて前記ソーシャルネットワーキングシステムのユーザと前記サービスプロバイダのユーザとのマッチングを行うマッチング工程と、
前記ソーシャルネットワーキングシステムユーザデータおよび前記サービスプロバイダユーザデータを結合し、前記ソーシャルネットワーキングシステムおよび前記サービスプロバイダにおいて一致するユーザ識別子を有する1以上のユーザについて集約されたユーザプロフィールを生成するユーザプロフィール生成工程と、
サードパーティのコンテンツリソースから複数のコンテンツアイテムに関する情報を受け取るコンテンツアイテム情報受取工程であって、コンテンツアイテムについて受信される情報は、そのコンテンツアイテムを閲覧する適格を有するユーザの1以上の特性を規定するターゲット基準を含む、コンテンツアイテム情報受取工程と、
閲覧ユーザの集約されたユーザプロフィールにターゲット基準を適用することによって、コンテンツアイテムについて前記閲覧ユーザの適格を判定する判定工程と、
前記判定に基づき、前記閲覧ユーザのためのコンテンツアイテムを選択するコンテンツアイテム選択工程と、
選択したコンテンツアイテムを表示のために前記閲覧ユーザに送るコンテンツアイテム送信工程と、を備える方法。 - サービスプロバイダは、ウェブ制作者、イメージコンテンツプロバイダ、ビデオコンテンツプロバイダ、ニュース制作者、およびサービスプロバイダからなる群から選択される、請求項1に記載の方法。
- ユーザデータは、ユーザの購入履歴、ウェブブラウジング履歴、イメージ閲覧履歴、ビデオコンテンツアイテム閲覧履歴、ニュースコンテンツアイテム閲覧履歴、クリックスルーレート、およびソーシャルネットワーキングシステムデータからなる群から選択される、請求項1に記載の方法。
- ソーシャルネットワーキングシステムまたはサービスプロバイダによって提供される暗号化されたユーザ識別子に応じて、ユーザの交換識別子を確立させる工程をさらに備える、請求項1に記載の方法。
- ソーシャルネットワーキングシステムから受け取られるユーザデータは、ノードとエッジとを含むソーシャルグラフを含み、ノードはオブジェクトを表し、エッジはオブジェクト間の接続を表す、請求項1に記載の方法。
- ユーザプロフィール生成工程は、サービスプロバイダから受け取られるユーザデータをソーシャルグラフ内のノードおよびエッジとして追加することによって帰属の決定されたグラフを生成する工程を含む、請求項5に記載の方法。
- コンテンツアイテムは、広告、ニュース記事、ビデオ、イメージ、およびソーシャルネットワーキングシステムのニュースフィード記事からなる群から選択される、請求項1に記載の方法。
- コンテンツアイテムのターゲット基準に基づきユーザに対して1つ以上のコンテンツアイテムのマッチングを行う工程をさらに備える、請求項1に記載の方法。
- 選択したコンテンツアイテムは、該コンテンツアイテムをユーザに表示することから生じる期待される収益に基づき選択される、請求項1に記載の方法。
- 送る工程は、ユーザに対する表示のために制作者に選択したコンテンツアイテムを送る工程を含む、請求項1に記載の方法。
- サービスプロバイダからユーザを転送するトラッキングピクセルに応じてユーザ情報を受け取る工程であって、前記トラッキングピクセルによってユーザ情報が提供される、前記工程と、
ユーザ情報が既存のユーザ情報と一致しない場合、該ユーザのための交換識別情報を生成する工程をさらに備える、請求項1に記載の方法。 - 前記コンテンツアイテム選択工程は、ユーザデータを用いて複数のアイテムの順位を決定する工程を含む、請求項1に記載の方法。
- 前記ターゲット基準は、前記サービスプロバイダから受信される集約されたユーザプロフィールにおける少なくとも一部のユーザデータと、前記ソーシャルネットワーキングシステムから受信される集約されたユーザプロフィールにおける少なくとも一部のユーザデータとに対し適用される、請求項1に記載の方法。
- 前記ターゲット基準は、前記ソーシャルネットワーキングシステムにおける接続に基づく、請求項1に記載の方法。
- 前記ユーザ識別子は暗号化されている、請求項1に記載の方法。
- コンピュータプログラムコードを含む非一時的なコンピュータ可読記憶媒体であって、プロセッサによって実行される時、該プロセッサが、
ソーシャルネットワーキングシステムからソーシャルネットワーキングシステムユーザデータを受け取るソーシャルネットワーキングシステムユーザデータ受取工程であって、前記ソーシャルネットワーキングシステムユーザデータは前記ソーシャルネットワーキングシステムの複数のユーザの各々のユーザ識別子を含む、ソーシャルネットワーキングシステムユーザデータ受取工程と、
サービスプロバイダからサービスプロバイダユーザデータを受け取るサービスプロバイダユーザデータ受取工程であって、前記サービスプロバイダユーザデータは、前記サービスプロバイダの複数のユーザの各々のユーザ識別子を含む、サービスプロバイダユーザデータ受取工程と、
前記ソーシャルネットワーキングシステムと前記サービスプロバイダとの1以上のユーザの各々について、前記識別子を用いて前記ソーシャルネットワーキングシステムのユーザと前記サービスプロバイダのユーザとのマッチングを行うマッチング工程と、
前記ソーシャルネットワーキングシステムユーザデータおよび前記サービスプロバイダユーザデータを結合し、前記ソーシャルネットワーキングシステムおよび前記サービスプロバイダにおいて一致するユーザ識別子を有する1以上のユーザについて集約されたユーザプロフィールを生成するユーザプロフィール生成工程と、
サードパーティのコンテンツリソースから複数のコンテンツアイテムに関する情報を受け取るコンテンツアイテム情報受取工程であって、コンテンツアイテムについて受信される情報は、そのコンテンツアイテムを閲覧する適格を有するユーザの1以上の特性を規定するターゲット基準を含む、コンテンツアイテム情報受取工程と、
閲覧ユーザの集約されたユーザプロフィールにターゲット基準を適用することによって、コンテンツアイテムについて前記閲覧ユーザの適格を判定する判定工程と、
前記判定に基づき、前記閲覧ユーザのためのコンテンツアイテムを選択するコンテンツアイテム選択工程と、
選択したコンテンツアイテムを表示のために前記閲覧ユーザに送るコンテンツアイテム送信工程と、を行う、媒体。 - 前記コンテンツアイテム選択工程は、ユーザデータを用いて複数のアイテムの順位を決定する工程を含む、請求項16に記載の媒体。
- サービスプロバイダは、ウェブ制作者、イメージコンテンツプロバイダ、ビデオコンテンツプロバイダ、ニュース制作者、およびサービスプロバイダからなる群から選択される、請求項16に記載の媒体。
- ユーザデータは、ユーザの購入履歴、ウェブブラウジング履歴、イメージ閲覧履歴、ビデオコンテンツアイテム閲覧履歴、ニュースコンテンツアイテム閲覧履歴、クリックスルーレート、およびソーシャルネットワーキングシステムデータからなる群から選択される、請求項16に記載の媒体。
- コンテンツアイテムは、広告、ニュース記事、ビデオ、イメージ、およびソーシャルネットワーキングシステムのニュースフィード記事からなる群から選択される、請求項16に記載の媒体。
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