JP5711364B2 - Information processing apparatus, control method therefor, control program, information processing system, and information processing method - Google Patents

Information processing apparatus, control method therefor, control program, information processing system, and information processing method Download PDF

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JP5711364B2
JP5711364B2 JP2013516477A JP2013516477A JP5711364B2 JP 5711364 B2 JP5711364 B2 JP 5711364B2 JP 2013516477 A JP2013516477 A JP 2013516477A JP 2013516477 A JP2013516477 A JP 2013516477A JP 5711364 B2 JP5711364 B2 JP 5711364B2
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information
viewer
product
advertisement
viewing
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JPWO2012161349A1 (en
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一秀 梅田
一秀 梅田
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Necソリューションイノベータ株式会社
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Priority to JP2011115851 priority
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Priority to JP2013516477A priority patent/JP5711364B2/en
Priority to PCT/JP2012/064014 priority patent/WO2012161349A1/en
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    • GPHYSICS
    • G06COMPUTING; CALCULATING; COUNTING
    • G06QDATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce, e.g. shopping or e-commerce
    • G06Q30/02Marketing, e.g. market research and analysis, surveying, promotions, advertising, buyer profiling, customer management or rewards; Price estimation or determination
    • GPHYSICS
    • G06COMPUTING; CALCULATING; COUNTING
    • G06QDATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q10/00Administration; Management
    • G06Q10/10Office automation, e.g. computer aided management of electronic mail or groupware; Time management, e.g. calendars, reminders, meetings or time accounting
    • G06Q10/103Workflow collaboration or project management

Description

  The present invention relates to a technique for providing a service to a customer using viewing information of a displayed advertisement.

In the above technical field, as shown in Patent Document 1, a technique for measuring the relationship between a display advertisement and customer visit behavior is known.
JP 2008-102176 A

However, the technique described in Patent Document 1 only evaluates the relevance between the advertisement and the store visit, and the store side does not effectively use information related to the viewer of the advertisement.
The objective of this invention is providing the technique which solves the above-mentioned subject.

The device according to the present invention comprises:
Viewer information acquisition means for acquiring viewer feature information indicating the characteristics of the viewer of the advertisement and viewing product information viewed by the viewer from an advertisement display device that displays the advertisement and images the viewer of the advertisement;
Purchase information acquisition means for acquiring product sales information from the sales management terminal of the store;
Purchase determination means for determining whether or not the viewer has purchased the viewing product based on the viewer characteristic information, the viewing product information, and the product sales information;
A transmission means for transmitting sales promotion information regarding the viewing product to the viewer's information terminal when the viewing product included in the advertisement that the viewer was viewing has not been purchased;
Is provided.
The method according to the present invention comprises:
From the advertisement display device that displays the advertisement and images the viewer of the advertisement, the viewer characteristic information indicating the characteristics of the viewer of the advertisement and the viewing product information viewed by the viewer are acquired,
Obtain product sales information from the store's sales management terminal,
Based on the viewer feature information, viewing product information, and product sales information, determine whether the viewer has purchased the viewing product,
When the viewing product included in the advertisement viewed by the viewer is not purchased, the sales promotion information related to the viewing product is transmitted to the viewer's information terminal.
The program according to the present invention is:
From the advertisement display device that displays the advertisement and images the viewer of the advertisement, the viewer characteristic information indicating the characteristics of the viewer of the advertisement and the viewing product information viewed by the viewer are acquired,
Obtain product sales information from the store's sales management terminal,
Based on the viewer feature information, viewing product information, and product sales information, determine whether the viewer has purchased the viewing product,
When the viewing product included in the advertisement viewed by the viewer is not purchased, the computer is caused to execute processing for transmitting sales promotion information related to the viewing product to the viewer's information terminal.
The system according to the present invention comprises:
An advertisement display device that displays advertisements and captures the viewers of the advertisements, a customer information acquisition device that acquires information on customers visiting the store from the situation in the store, and an advertisement display A server connected via a network between the device and the customer information acquisition device, and an information processing system comprising:
The server
Viewer information acquisition means for acquiring viewer characteristic information indicating the characteristics of the viewer of the advertisement and viewing product information viewed by the viewer from the advertisement display device;
Purchase information acquisition means for acquiring product sales information from the customer information acquisition device;
Purchase determination means for determining whether or not the viewer has purchased the viewing product based on the viewer characteristic information, the viewing product information, and the product sales information;
A transmission means for transmitting sales promotion information regarding the viewing product to the viewer's information terminal when the viewing product included in the advertisement that the viewer was viewing has not been purchased;
Is provided.
Other methods according to the invention include:
Display an ad, capture the viewers of the ad,
Obtaining viewer feature information indicating the features of the viewer of the advertisement and viewing product information viewed by the viewer;
At stores that want to attract customers through advertisements, get product sales information,
Based on the viewer feature information, viewing product information, and product sales information, determine whether the viewer has purchased the viewing product,
When the viewing product included in the advertisement viewed by the viewer is not purchased, the sales promotion information related to the viewing product is transmitted to the viewer's information terminal.

  According to the present invention, it is possible to provide an effective customer service to a viewer who has viewed an advertisement displayed on the advertisement display device.

It is a block diagram which shows the structure of the information processing apparatus which concerns on 1st Embodiment of this invention. It is a figure which shows the usage example of the information processing system which concerns on 2nd Embodiment of this invention. It is a block diagram which shows the structure of the information processing system which concerns on 2nd Embodiment of this invention. It is a figure which shows the signage viewer database used with the information processing system which concerns on 2nd Embodiment of this invention. It is a figure which shows the sales information database used with the information processing system which concerns on 2nd Embodiment of this invention. It is a figure which shows the unpurchased viewing goods database used with the information processing system which concerns on 2nd Embodiment of this invention. It is a flowchart which shows the flow of the process performed with the information processing system which concerns on 2nd Embodiment of this invention. It is a flowchart which shows the flow of the process performed with the information processing system which concerns on 2nd Embodiment of this invention. It is a flowchart which shows the flow of the process performed with the information processing system which concerns on 2nd Embodiment of this invention. It is a block diagram which shows the hardware constitutions of the signage management server which concerns on 2nd Embodiment of this invention.

Hereinafter, exemplary embodiments of the present invention will be described in detail with reference to the drawings. However, the components described in the following embodiments are merely examples, and are not intended to limit the technical scope of the present invention only to them.
[First Embodiment]
An information processing apparatus 100 according to a first embodiment of the present invention will be described with reference to FIG. The information processing apparatus 100 is an apparatus that effectively conveys information from the advertisement display device 150 to a store.
As illustrated in FIG. 1, the information processing apparatus 100 includes a viewer information acquisition unit 101, a purchase information acquisition unit 102, a purchase determination unit 103, and a transmission unit 104.
The viewer information acquisition unit 101 acquires the viewer feature information indicating the viewer characteristics of the advertisement and the viewing product information viewed by the viewer from the advertisement display device 150 that displays the advertisement and images the viewer of the advertisement. To do.
The purchase information acquisition unit 102 acquires product sales information from the sales management terminal 160 of the store.
The purchase determination unit 103 determines whether the viewer has purchased the viewing product based on the viewer characteristic information, the viewing product information, and the product sales information.
The transmission unit 104 transmits sales promotion information related to the viewing product to the viewer's information terminal 170 when the viewing product included in the advertisement that the viewer was viewing has not been purchased.
According to the above configuration, the store can provide effective customer service to the viewer who has viewed the advertisement displayed on the advertisement display device.
[Second Embodiment]
Next, an information processing system 200 according to the second embodiment of the present invention will be described with reference to FIG. FIG. 2 is a diagram for explaining a service providing method using the information processing system 200 according to the present embodiment.
The information processing system 200 includes a digital signage (electronic signage) 250 installed in a place where potential customers of the store 204 may come and go, such as streets and indoor passages. In other words, the store 204 is a store that intends to attract customers by an advertisement displayed on the digital signage 250. The digital signage 250 is sometimes called an advertisement display device. The digital signage 250 digitally displays the advertisement information and photographs the viewer 220 of the advertisement with the built-in camera 251. Information about the photographed viewer image and the viewing product 230 displayed at that time is sent to the signage management server 260. The signage management server 260 determines the characteristics and attributes (gender, age, clothes, etc.) of the viewer 220 from the viewer image.
When there is a store visit to the store 204, the cameras 205 and 209 in the store image the situation and transmit them to the signage management server 260. The signage management server 260 determines the characteristics and attributes (gender, age, clothes, etc.) of the store visitor.
A sales management terminal 208, which is a POS (Point of sale system) terminal, manages product sales information. When a product is sold in the store 204, the sales management terminal 208 transmits the product sales information to the signage management server 260.
The signage management server 260 determines whether or not the advertisement viewer 220 has visited the store from the collected information. Then, it is determined whether or not the viewer 220 has purchased the viewing product 230 included in the advertisement that the viewer 220 of the advertisement has viewed.
When the viewer 220 does not purchase the viewing product 230 even though the viewer 220 has visited the store 204, the signage management server 260 sends the sales promotion information about the viewing product 230 to the information terminal 270 of the viewer 220 ( Send special price information. The sales promotion information that is sent is, for example, “Soon, your favorite product of ○○ will be on sale! Normal ○○ yen is a special price ○○ yen! ○○ limited only! A message such as "Day! Don't miss it!" The message that is the sales promotion information may be called a push-type advertisement or signage transmitted to the information terminal 270.
This makes it possible to perform an effective advertising advertisement for a viewer (customer) who has not purchased the advertisement product even though he / she visited the store after viewing the advertisement product on the digital signage 250.
FIG. 3 is a functional configuration diagram of the information processing system 200 according to the present embodiment. As shown in FIG. 2, the information processing system 200 includes a digital signage 250 with a built-in camera 251, a signage management server 260, and a store system 301, which are connected to each other via a network 302. .
The signage management server 260 includes a viewer information acquisition unit 311, a store information acquisition unit 312, a store visit determination unit 313, a purchase information acquisition unit 314, a purchase determination unit 315, an advertisement transmission unit 316, and an unpurchased viewing product sales plan presence / absence determination unit 317. And a customer service database 320. These databases are sometimes called storage means. These databases are sometimes called DBs.
The viewer information acquisition unit 311 acquires and analyzes the viewer image captured by the built-in camera 251 of the digital signage 250. Then, the viewer feature information indicating the feature amount and attributes (face feature amount, clothes, body type, age, gender) of the viewer as the analysis result, together with the advertisement information that the viewer was watching, that is, the viewing product information, Stored in the signage viewer database 321 in the customer service database 320.
The store information acquisition unit 312 acquires an image of a customer in the store from an imaging device (such as the camera 205) provided in the store. Specifically, an image of a customer in the store captured by cameras 205 and 209 installed in the store is acquired, analyzed, and the characteristics and attributes of the customer in the store are passed to the store visit determination unit 313. The store information acquisition unit 312 may be referred to as a customer image acquisition unit.
The store visit determination unit 313 determines whether the viewer has visited the store based on the viewer characteristic information stored in the signage viewer database 321 and the customer image acquired by the store information acquisition unit 312. In other words, when the features and attributes of customers in the store are received from the store information acquisition unit 312, the store visit determining unit 313 searches the signage viewer database 321 for viewers having the same features and attributes. If a viewer having the same characteristics and attributes as the visitor is found, the store visit determination unit 313 determines that this visitor came after seeing the advertisement displayed on the digital signage 250.
The purchase information acquisition unit 314 acquires product sales information from the sales management terminal 208 and stores it in the sales information database 323. Specifically, information on the sold product and the purchaser is acquired and stored in the sales information database 323. The information about the purchaser may include the purchaser's features and attributes. Further, the purchaser's feature amount and attribute may be generated based on the purchaser's video captured by the cameras 205 and 209. Further, if the purchase information acquisition unit 314 acquires the product sales information from the sales management terminal 208 and collates it, it is determined that the viewing product in the unpurchased viewing product database 324 has been purchased, the unpurchased viewing product database 324. Remove that product from.
The purchase determination unit 315 determines whether the viewer has purchased the viewing product based on the viewer characteristic information, the viewing product information, and the product sales information. That is, when the feature amount of the viewer stored in the signage viewer database 321 and the feature amount of the product purchaser stored in the sales information database 323 match, the viewer and the purchaser Judge that they are the same person. Further, purchase determination unit 315 determines whether or not the product purchased by the purchaser is the same as the viewing product stored in signage viewer database 321. If they are not the same, the purchase determination unit 315 determines that the viewer has not purchased the viewing product. Then, the purchase determination unit 315 registers the viewing product in the unpurchased viewing product database 324.
When the viewer does not purchase the viewing product, the advertisement transmission unit 316 transmits the sales promotion information related to the viewing product to the viewer's information terminal 270. The advertisement transmission unit 316 transmits sales promotion information to the information terminal 270 of the viewer, particularly when the viewer does not purchase the viewing product despite the visit to the store. First, the advertisement transmission unit 316 receives a determination from the unpurchased viewing product sales plan presence / absence determination unit 317 whether the sales plan information includes viewing products (unpurchased viewing products) that the viewer did not purchase. . If included, the advertisement transmission unit 316 reads the sales plan information about the unpurchased viewing product from the sales information database 323. Next, the advertisement transmission unit 316 generates sales promotion information based on the read sales plan information and transmits it to the viewer's information terminal 270. The advertisement transmission unit 316 also transmits sales promotion information related to the viewing product to the viewer's contact on the condition that the contact information of the viewer is stored in the customer information database 322.
The unpurchased viewing product sales plan presence / absence determination unit 317 determines whether or not the unsold viewing product is included in the sales plan information. Specifically, first, the unpurchased viewing product sales plan presence / absence determination unit 317 reads the sales plan information from the sales information database 323. Then, the sales plan information is compared with the data in the unpurchased viewing product database 324, and it is determined whether or not the product of the sales plan information is included in the unpurchased viewing product database 324 as an unpurchased viewing product. . Then, the unpurchased viewing product sales plan presence / absence determination unit 317 transmits the determination result to the advertisement transmission unit 316.
The customer service database 320 includes a signage viewer database 321, a customer information database 322, a sales information database 323, and an unpurchased viewing product database 324. Among these, as shown in FIG. 4, the signage viewer database 321 stores the viewer feature information indicating the viewer's feature of the advertisement and the viewing product information viewed by the viewer in association with each other.
The customer information database 322 is a database that stores customer information including customer contact information such as customer name, customer address, telephone number, and email address. In addition, the customer information database 322 may store a customer ID, a customer feature amount, and an attribute.
The sales information database 323 stores a product, a purchaser of the product, a purchase date, and the like in association with each other as shown in FIG. Further, the sales information database 323 stores sales plan information for selling products with discounts. The sales plan information includes a special price that is a discount price, a sale period that is a period for sale at a discount, and the like.
The unpurchased viewing product database 324 stores the viewing products that are not purchased but are included in the advertisement that the viewer was viewing as shown in FIG.
FIG. 4 is a diagram illustrating an example of the signage viewer database 321 stored in the customer service database 320. As shown in FIG. 4, the signage viewer database 321 stores, as signage viewer (advertisement viewer) information, the feature amount (distance between eyes) of the viewer, clothes, body type, age, gender, and the like. doing. The viewer information is obtained by analyzing an image obtained by capturing the viewer. Further, in the signage viewer database 321, an ID (Identification) of an advertisement viewed by the viewer is registered. When the viewer visits the store, the visit time (and / or staying time), the purchased product, and the like are registered in association with the viewer. By referring to the signage viewer database 321, it is possible to grasp where and what kind of advertisement the visitor has visited and when. By communicating these information registered in the signage viewer database 321 to the store, the store side can grasp in advance what kind of products the store visitor is interested in, which is more effective. Can be an ideal customer service. The signage viewer database 321 is preferably updated at regular intervals. For example, after 3 hours from the viewing time, the signage viewer registration may be deleted. In other words, in the signage viewer database 321, only signage viewers within 3 hours are always registered. By doing so, it is possible to ensure the relevance between signage viewing and store visits.
FIG. 5 is a diagram showing an example of the sales information database 323 stored in the customer service database 320. As shown in FIG. 5, in the sales information database 323, sales plan information such as product price, inventory, special price, sale period and the like is registered in association with each product ID. Furthermore, as shown in FIG. 5, the sales information database 323 is linked to each product ID, and includes information such as purchase date, purchaser's facial feature (inter-eyes distance), clothing, body type, age, gender, and the like. The merchandise sales information including the feature quantity and attributes of the purchaser is registered.
FIG. 6 is a diagram illustrating an example of the unpurchased viewing product database 324 stored in the customer service database 320. As shown in FIG. 6, in the unpurchased viewing product database 324, contact information, unpurchased favorite products, sale notification necessity, and the like are registered in association with the customer ID. When an unpurchased favorite product is purchased by a customer with this customer ID, the unpurchased favorite product is deleted from the unpurchased viewing product database 324.
FIG. 7 is a flowchart showing a flow of processing performed in the information processing system 200. First, in step S701, when a viewer views a signage advertisement (an advertisement displayed on the digital signage) with the digital signage 250 (YES in step S701), the process proceeds from step S701 to S703. Next, in step S703, the built-in camera 251 attached to the digital signage 250 photographs the viewer. In step S 705, the viewer image captured by the built-in camera 251 is transmitted from the digital signage 250 to the signage management server 260, converted into viewer feature information, and then stored in the signage viewer database 321. Also, the advertisement information that the viewer was viewing, that is, the viewing product information, is transmitted from the digital signage 250 to the signage management server 260 and stored in the signage viewer database 321 together with the viewer characteristic information.
FIG. 8 is a flowchart for explaining the flow of processing performed when there is a product purchaser in a store. First, in step S <b> 801, the signage management server 260 acquires product sales information from the store sales management terminal 208 and registers it in the sales information database 323.
Next, in step S803, using the product sales information acquired in step S801, it is determined by referring to the customer information database 322 whether the contact information of the purchaser of the product has been registered. If the purchaser's contact information is not registered (NO in step S803), the process ends.
Next, in step S805, it is determined by referring to the signage viewer database 321 whether or not the purchaser is a signage viewer. Specifically, the purchase determination unit 315 makes this determination by comparing the feature amount of the purchaser included in the product sales information with the feature amount of the signage viewer stored in the signage viewer database 321. . Alternatively, first, the customer's personal feature value captured by the cameras 205 and 209 in the store is acquired, and this personal feature value is temporarily stored in the signage management server 260 as in-store customer information. Next, this determination may be made by comparing the person feature quantity with the signage viewer feature quantity stored in the signage viewer database 321. Alternatively, the store clerk may directly inquire of the purchaser whether or not the purchaser is a signage viewer.
Further, in step S807, it is determined whether or not the signage viewer has purchased the advertisement-displayed product (signage product).
If NO in step S805 or YES in step S807, the process ends. If YES in step S805 and NO in step S807, the process proceeds to step S809. In step S809, the unpurchased viewing product is stored in the unpurchased viewing product database 324.
FIG. 9 is a flowchart for explaining the flow of processing performed by the signage management server 260 before the sale time.
In step S <b> 901, sales plan information related to the sale target product is registered in the sales information database 323. Next, in step S903, the unpurchased viewing product sales plan presence / absence determination unit 317 determines whether there is a sale target product in the unpurchased viewing product database 324. If there is a sale target product (YES in step S903), a target product designation advertisement is performed in step S905. Specifically, first, the sales plan information related to the sale target product is read from the sales information database 323. Next, based on the read sales plan information, the advertisement transmission unit 316 generates sales promotion information and transmits it to the viewer's information terminal 270. As described above, the sales promotion information that is sent is, for example, “Your favorite item of ○○ will be on sale soon! Regular ○○ yen is a special price ○○ yen! ○ You may be a message such as “Only 5 days from the day! The message that is the sales promotion information may be generated based on information such as price, inventory, special price, and sale period included in the sales plan information. That is, the message that is the sales promotion information may include information on the normal price of the viewing product 230, the quantity of inventory, the special price that is a discount price, and the sale period.
If there is no sale target item (NO in step S903), a normal general advertisement is performed in step S907.
Even when there is no sales plan information corresponding to the viewer's unpurchased viewing product registered in the unpurchased viewing product database 324, the advertisement transmission unit 316 generates sales promotion information related to the unpurchased viewing product, It may be transmitted to the viewer's information terminal 270. For example, a message such as “Your favorite product XX is currently being sold at the store!” May be transmitted to the viewer's information terminal 270 as sales promotion information.
FIG. 10 is a diagram for explaining an example of the hardware configuration of the signage management server 260. The signage management server 260 includes a CPU 1010, a ROM 1020, a communication control unit 1030, a RAM 1040, and a storage 1050. The CPU 1010 is a central processing unit (Central Processing Unit), and controls the entire signage management server 260 by executing various programs. The ROM 1020 is a read only memory, and stores various parameters and the like in addition to a boot program to be executed first by the CPU 1010. The RAM 1040 is a random access memory, and temporarily stores viewer information 1041, store information 1042, advertisement messages 1043, and the like in addition to an application execution area 1044 that is an execution area of various application modules. It has a storage area.
The storage 1050 includes a viewer information acquisition module 1051, a store information acquisition module 1052, a store visit determination module 1053, a purchase information acquisition module 1054, a purchase determination module 1055, an advertisement transmission module 1056, an unpurchased viewing product sales plan presence / absence determination module 1057, an advertisement. An evaluation module 1058, an advertisement display control module 1059, and a customer service database 320 are stored. The “module” refers to a group of software (program) that realizes a specific function. As for these “modules”, a plurality of modules may be a group of software (programs), or conversely, one module may be divided into a plurality of software (programs).
The modules 1051 to 1059 are read by the CPU 1010 into the application execution area 1044 and executed. As a result, the modules 1051 to 1057 have the viewer information acquisition unit 311, the store information acquisition unit 312, the store visit determination unit 313, the purchase information acquisition unit 314, the purchase determination unit 315, and the advertisement transmission shown in FIG. Functions as a unit 316 and an unpurchased viewing product sales plan presence / absence determination unit 317. The communication control unit 1030 controls communication with other terminals via a network.
Alternatively, the above-described components 311 to 317 may be realized by dedicated hardware. The signage management server 260 may be dedicated hardware including these components.
According to the above configuration, the store can provide effective customer service to the viewer who has viewed the advertisement displayed on the advertisement display device. Specifically, a more effective advertisement can be performed by individually transmitting to the viewer sale information about the advertisement product viewed by the viewer.
[Other Embodiments]
As mentioned above, although embodiment of this invention was explained in full detail, the system or apparatus which combined the separate characteristic contained in each embodiment how was included in the category of this invention.
In addition, the present invention may be applied to a system composed of a plurality of devices, or may be applied to a single device. Furthermore, the present invention can also be applied to a case where an information processing program that implements the functions of the embodiments is supplied directly or remotely to a system or apparatus. Therefore, in order to realize the functions of the present invention on a computer, a program installed in the computer, a medium storing the program, and a WWW (World Wide Web) server that downloads the program are also included in the scope of the present invention. .
While the present invention has been described with reference to the embodiments, the present invention is not limited to the above embodiments. Various changes that can be understood by those skilled in the art can be made to the configuration and details of the present invention within the scope of the present invention.
This application claims priority based on Japanese Patent Application No. 2011-115851 filed on May 24, 2011, and incorporates all of the disclosure thereof.

DESCRIPTION OF SYMBOLS 100 Information processing apparatus 101 Viewer information acquisition part 102 Purchase information acquisition part 103 Purchase determination part 104 Transmission part 150 Advertising display apparatus 160 Sales management terminal 170 Viewer information terminal 200 Information processing system 204 Store 205,209 Camera 208 Sales management terminal 220 viewer 230 viewing product 250 digital signage 251 built-in camera 260 signage management server 270 viewer information terminal 301 store system 302 network 311 viewer information acquisition unit 312 store information acquisition unit 313 visit determination unit 314 purchase information acquisition unit 315 purchase determination Section 316 Advertisement transmission section 317 Unpurchased viewing product sales plan presence / absence determination section 320 Customer service database 321 Signage viewer database 322 Customer information database 323 Sales information database 324 Unpurchased viewing product database 1010 CPU
1020 ROM
1030 Communication control unit 1040 RAM
1041 Viewer information 1042 Store information 1043 Advertising message 1044 Application execution area 1050 Storage 1051 Viewer information acquisition module 1052 Store information acquisition module 1053 Visit determination module 1054 Purchase information acquisition module 1055 Purchase determination module 1056 Advertisement transmission module 1057 Plan presence / absence determination module 1058 Advertisement evaluation module 1059 Advertisement display control module

Claims (10)

  1. Viewer information acquisition means for acquiring viewer characteristic information indicating the characteristics of the viewer of the advertisement and viewing product information viewed by the viewer from an advertisement display device that displays an advertisement and images the viewer of the advertisement; ,
    Purchase information acquisition means for acquiring product sales information from the sales management terminal of the store;
    Purchase determination means for determining whether or not a viewer has purchased a viewing product based on the viewer feature information, the viewing product information, and the product sales information;
    A transmission means for transmitting sales promotion information about the viewing product to the viewer's information terminal when the viewing product included in the advertisement that the viewer was viewing has not been purchased;
    An information processing apparatus comprising:
  2. Using the viewer feature information, further comprising store visit determining means for determining whether or not the viewer has visited the store;
    When the viewer does not purchase the viewing product included in the advertisement viewed by the viewer despite the visit of the viewer to the store, the transmission means The information processing apparatus according to claim 1, which transmits sales promotion information.
  3. Further comprising customer image acquisition means for acquiring a customer image in the store from an imaging device provided in the store;
    The information processing according to claim 2, wherein the store visit determining unit determines whether or not the viewer has visited the store based on the viewer characteristic information acquired by the viewer information acquiring unit and the customer image. apparatus.
  4. Sales information storage means for storing sales plan information for selling products at a discount;
    An unpurchased viewing product sales plan presence determination means for determining whether or not the viewing product that the viewer did not purchase is included in the sales plan information;
    Further comprising
    The transmission means generates and transmits the sales promotion information for the viewing product based on the sales plan information when the sales plan information includes a viewing product that the viewer has not purchased. Item 4. The information processing apparatus according to any one of Items 1 to 3.
  5.   5. The information processing apparatus according to claim 1, further comprising an unpurchased viewing product storage unit that stores an unpurchased viewing product included in an advertisement viewed by a viewer. 6.
  6. It further comprises customer information storage means for storing customer contact information,
    6. The transmission means, when the contact information of the viewer is stored in the customer information storage means, transmits sales promotion information related to the viewing product to the contact information of the viewer. The information processing apparatus according to any one of the above.
  7. From the advertisement display device that displays the advertisement and images the viewer of the advertisement, the viewer characteristic information indicating the characteristics of the viewer of the advertisement and the viewing product information viewed by the viewer are acquired.
    Obtain product sales information from the store's sales management terminal,
    Based on the viewer feature information, the viewing product information, and the product sales information, it is determined whether the viewer has purchased the viewing product,
    A control method for an information processing apparatus that transmits sales promotion information related to a viewing product to the viewer's information terminal when the viewing product included in the advertisement that the viewer was viewing has not been purchased.
  8. From the advertisement display device that displays the advertisement and images the viewer of the advertisement, the viewer characteristic information indicating the characteristics of the viewer of the advertisement and the viewing product information viewed by the viewer are acquired.
    Obtain product sales information from the store's sales management terminal,
    Based on the viewer feature information, the viewing product information, and the product sales information, it is determined whether the viewer has purchased the viewing product,
    An information processing apparatus for causing a computer to execute a process of transmitting sales promotion information related to a viewing product to an information terminal of the viewer when a viewing product included in an advertisement that the viewer is viewing has not been purchased. Control program.
  9. An advertisement display device that displays advertisements and images the viewers of the advertisements, a customer information acquisition device that acquires information on customers who are visiting the store from the situation in the store in the store that is trying to attract customers by the advertisements, A server connected via a network between the advertisement display device and the customer information acquisition device, and an information processing system comprising:
    The server
    Viewer information acquisition means for acquiring viewer characteristic information indicating the characteristics of the viewer of the advertisement and viewing product information viewed by the viewer from the advertisement display device;
    Purchase information acquisition means for acquiring product sales information from the customer information acquisition device;
    Purchase determination means for determining whether or not a viewer has purchased a viewing product based on the viewer feature information, the viewing product information, and the product sales information;
    A transmission means for transmitting sales promotion information about the viewing product to the viewer's information terminal when the viewing product included in the advertisement that the viewer was viewing has not been purchased;
    Information processing system with
  10. The ad display device displays the ad, captures the viewer of the ad,
    Information processing device
    Obtaining viewer feature information indicating viewer characteristics of the advertisement and viewing product information viewed by the viewer;
    In the store trying to attract customers by the advertisement, obtain product sales information,
    Based on the viewer feature information, the viewing product information, and the product sales information, it is determined whether the viewer has purchased the viewing product,
    An information processing method for transmitting sales promotion information related to a viewing product to the information terminal of the viewer when the viewing product included in the advertisement that the viewer is viewing is not purchased.
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