JP7473470B2 - Coupon distribution system - Google Patents

Description

The present invention relates to a coupon distribution system.

Retail businesses and food service businesses sometimes issue coupons that give customers discounts or other benefits in order to encourage customers to visit the store and promote sales.

For example, Patent Document 1 discloses a coupon issuing system that searches for coupon information associated with an event based on information indicating that a user is at an event venue and transmits the coupon information to the user terminal.

Patent document 2 also discloses a location-linked coupon distribution system that distributes coupons for products that are presumed to be of interest to a user based on the user's consumer attributes to the user's mobile device when the user visits a store, as determined based on the user's location information.

JP 2013-054398 A JP 2019-102053 A

Meanwhile, retail businesses and food service businesses may open a store in a certain location for a short period of time for test marketing. In test marketing, it is desirable to create touch points (customer contact points) with end users efficiently (for example, with minimal investment) within a limited period of time, and coupons are a useful tool for this purpose.

However, in the above prior art, the store that issues the coupons has a fixed store content, so there is a problem that it cannot respond to cases where the store content changes in a short period of time.

The objective of the present invention is to provide a coupon distribution system that can efficiently create touch points with end users even when the store contents or location change in a short period of time, such as during test marketing.

In order to solve the above problems, the coupon distribution system of the present invention has a booth control device that detects the positions of a exhibitor terminal, a coupon distribution management server, a user terminal, and a booth , and the coupon distribution management server refers to a memory unit that stores the booth reservation information set by the exhibitor terminal, which is the exhibit content and exhibit period, to determine whether the reserved booth is within the exhibit period and whether the position of the user terminal and the booth position notified by the booth control device are in a specified positional relationship, and if it is within the exhibit period and is in the specified positional relationship, a coupon related to the exhibit content is notified to the user terminal.

According to the present invention, it is possible to provide a coupon distribution system that can efficiently create touch points with end users even when the store contents or store location change in a short period of time.
Also, end users can easily learn about the store openings that change in a short period of time.

1 is a diagram showing a configuration of a coupon distribution system according to an embodiment; FIG. 2 is a sequence diagram showing an outline of the operation of the coupon distribution system according to the embodiment. FIG. 13 is a diagram illustrating the configuration of a booth usage status table. FIG. 4 is a diagram illustrating a configuration of a user data table. FIG. 13 is a diagram illustrating a configuration of a coupon data table. FIG. 13 is a diagram illustrating a configuration of a coupon result data table. FIG. 2 is a diagram illustrating a configuration of a pedestrian attribute data table. FIG. 2 is a diagram illustrating a configuration of a matching data table. FIG. 11 is a diagram for explaining the coupon distribution process in detail. FIG. 11 is a diagram for explaining in detail the processing of analysis information notification and promotion notification. FIG. 11 is a diagram for explaining customer attraction effect analysis processing in detail. FIG. 13 is a diagram illustrating an example of a promotion performed by displaying location information of users with similar tastes. FIG. 13 is a diagram showing an example in which two distance thresholds are set for the user position from the booth setup area, and coupons are distributed according to the user position. FIG. 13 is a diagram illustrating an example in which a coupon distribution management server distributes coupons and performs SEO measures.

Hereinafter, an embodiment of the present invention will be described in detail with reference to the drawings.
The coupon distribution system of the embodiment is applied to a space or facility (hereinafter referred to as a booth in the specification) that is set up for a predetermined period of time, either regularly or irregularly, at an exhibition or shopping mall to provide services or to display, test, sell, etc. of goods. The coupon distribution system of the embodiment aims to increase touch points with end users at the booth.

FIG. 1 is a diagram showing a configuration of a coupon distribution system according to an embodiment.
The coupon distribution system of the embodiment comprises a coupon distribution management server 1 , exhibitor terminal 2 , booth control device 3 and user terminal 4 , all of which are connected to a network 5 .

The exhibitor terminal 2 is a terminal of the exhibitor of the booth, and has a booth reservation information input unit 21, a coupon information input unit 22, and an analysis information display unit 23. The exhibitor terminal 2 is a terminal into which the booth reservation information and coupon information are input, and which displays analysis information such as the booth's customer attraction status.

The booth control device 3 is a control device that is installed in each booth and includes a location information notification unit 31 that notifies the location information of the booth where it is installed, an internal sensing unit 32 that has sensors such as a video camera and an audio monitor and collects information on people inside the booth, and a surrounding sensing unit 33 that has sensors such as a video camera and an audio monitor and collects information on people around the booth.

The user terminal 4 is an information terminal such as a smartphone or PC carried by the user, and is an information terminal equipped with a location information notification unit 41 that notifies the user (user terminal 4) of location information, and a coupon information display unit 42 that displays coupon information related to the booth notified by the coupon distribution management server 1.

The coupon distribution management server 1 is a server device that includes a reservation management unit 10, a coupon control unit 11, a customer attraction effect analysis unit 12, a data table storage unit 13, an image recognition and analysis unit 14, and a data table update unit 15, and notifies the user terminal 4 of coupon information and promotion information related to the booth exhibition contents when the booth exhibition period is within and the user terminal 4 is in a specified location. In addition, the coupon distribution management server 1 periodically notifies the exhibitor terminal 2 of analysis information such as the booth's customer attraction status.

In detail, the reservation management unit 10 determines whether or not a booth can be used based on the booth reservation information of the exhibitor terminal 2, and responds to a booth use request from the exhibitor terminal 2.
The coupon control unit 11 notifies the user terminal 4 of the coupon information and promotion information.

The image recognition and analysis unit 14 performs image recognition based on user images captured inside and around the booth by the internal sensing unit 32 and surrounding sensing unit 33 of the booth control device 3, and analyzes the user's behavior (passing in and out of the booth, staring at the booth, standing still, etc.) and the user's attributes (gender, age, estimated occupation based on clothing, etc.).

The customer attraction effect analysis unit 12 periodically notifies the exhibitor terminal 2 of analysis information such as the booth's customer attraction status based on the analysis results of the image recognition and analysis unit 14 regarding the behavior and attributes of users in and around the booth.

The data table storage unit 13 is controlled by the data table update unit 15, and stores data tables, such as a booth usage status table 131 (FIG. 3), a user data table 133 (FIG. 4), a coupon data table 132 (FIG. 5), a coupon performance data table 134 (FIG. 6), a passerby attribute data table 135 (FIG. 7), and a matching data table 136 (FIG. 8), which relate to the reservation management unit 10, the coupon control unit 11, the customer attraction effect analysis unit 12, and the image recognition and analysis unit 14. These tables and the like may be stored in a storage unit (storage device) external to the coupon distribution management server 1.
The reservation management unit 10, coupon control unit 11, customer attraction effect analysis unit 12, image recognition/analysis unit 14, and data table storage unit 13 will be described in detail later.

Network 5 is composed of a wired network such as Ethernet (registered trademark) or a wireless network such as mobile communication or wireless LAN, either alone or in combination.

Note that while FIG. 1 shows that the coupon distribution system of the embodiment is made up of one coupon distribution management server 1, exhibitor terminal 2, booth control device 3, and user terminal 4, it goes without saying that the system may be made up of multiple exhibitor terminals 2, booth control devices 3, and user terminals 4.

More specifically, the coupon distribution management server 1, exhibitor terminal 2, booth control device 3 and user terminal 4 are realized by an information processing device consisting of a CPU (Central Processing Unit), RAM (Random Access Memory), ROM (Read Only Memory), HDD (Hard Disk Drive), storage devices such as flash memory, and an input/output interface. The exhibitor terminal 2 and user terminal 4 further include a display.

In detail, the data table memory unit 13 of the coupon distribution management server 1 is composed of a storage device such as a HDD or flash memory, and each functional block of the coupon distribution management server 1, exhibitor terminal 2, booth control device 3 and user terminal 4 is realized by the CPU executing programs stored in each storage device.
The program can also be provided through a network such as the Internet.

Next, the outline of the operation of the coupon distribution system of the embodiment will be described with reference to a sequence diagram of FIG.
2 shows the operation of the coupon distribution system in a booth that is set up at a certain location for a certain period of time. Whenever the location of the booth changes or the exhibitor of the booth changes, the operation of the sequence diagram in FIG. 2 is performed each time.

In step S21, the exhibitor terminal 2 notifies the coupon distribution management server 1 of booth reservation information including the booth ID of the exhibited booth, exhibit details, exhibit period, and the like.
The reservation management unit 10 of the coupon distribution management server 1 refers to the booth usage status table 131 (Figure 3) described later, and compares the exhibition period of the booth identified by the booth ID with the notified exhibition period to determine whether the booth can be reserved.

In step S22, if the reservation management unit 10 of the coupon distribution management server 1 determines that the booth reservation is possible, it sends a reservation completion notification to the exhibitor terminal 2.

In step S23, the reservation management section 10 of the coupon distribution management server 1 requests the booth control device 3 of the booth reserved for use in step S22 to transmit booth position information (booth position information request).
The position information notification unit 31 of the booth control device 3 detects the position of the booth by using a Global Navigation Satellite System (GNSS), a radio frequency identifier (RFID), a wireless IC tag, Wi-Fi (registered trademark), mobile data communication, or the like.

In step S24, the position information notification section 31 of the booth control device 3 responds to the coupon distribution management server 1 with the position where the detected booth is set up (transmission of booth position information).
The reservation management section 10 of the coupon distribution management server 1 acquires booth position information from the booth control device 3 .

In step S25, the reservation management unit 10 of the coupon distribution management server 1 stores the booth reservation information notified from the exhibitor terminal 2 in step S21 and the booth position information notified from the booth control device 3 in step S24 as a new record in the booth usage status table 131 via the data table update unit 15, thereby registering the reservation data.

In step S26, in parallel with the booth reservation process of steps S21 to S25, the user terminal 4 downloads and executes a program (app DL) for causing the user's mobile terminal, such as a smartphone, to function as a user terminal of the coupon distribution system of the embodiment.

In step S27, the user terminal 4 notifies the coupon distribution management server 1 of the user data, and the user data is registered.
The data table update unit 15 of the coupon distribution management server 1 stores the notified user data in a user data table 133 (FIG. 4) which will be described later.

In step S28, the exhibitor terminal 2 requests authentication using a password or the like from the coupon distribution management server 1 in order to set the coupon contents, etc. (login authentication).

In step S29, the coupon distribution management server 1 confirms that the user is a user of the coupon distribution system of the embodiment, and notifies the store owner terminal 2 of the authentication confirmation.

In step S210, the exhibitor terminal 2 notifies the coupon distribution management server 1 of the coupon content and coupon distribution period at the booth specified by the booth ID (sends coupon content and period).

The above steps S21 to S210 are used to perform the initial settings of the coupon distribution system of the embodiment. If multiple exhibitor terminals 2, booth control devices 3, and user terminals 4 are included, steps S21 to S210 are performed for each of them.
The operation of the coupon distribution system in its operational state will now be described.

In step S211, the location information notification unit 41 of the user terminal 4 detects the location of the user terminal 4 and notifies the coupon distribution management server 1 of the user ID and location information (user location information).

In step S212, the coupon control unit 11 of the coupon distribution management server 1 performs matching for coupon distribution by comparing the location information of the user terminal 4 in step S211, the user attribute information 1332 and preference information 1333 corresponding to the user ID in step S211 in the user data table 133, and the exhibition period 1314, location information 1317, exhibition details 1313, and attribute information 1318 in the booth usage status table 131. Details of this matching will be described later.

In step S213, the coupon control unit 11 of the coupon distribution management server 1 notifies the user terminal 4 of the user matched in step S212 (the user terminal in step S211) of the coupon by referring to the coupon data table 132, and distributes the booth coupon.
The user terminal 4 displays the notified coupon on the coupon information display 42 .

In the coupon distribution system of the embodiment, notification of user location information (S211) is performed at a predetermined cycle, and the coupon distribution management server 1 performs matching in response to the notification of the user location information (S212) and distributes coupons (S213).
The coupon distribution management server 1 prevents the same coupon from being distributed multiple times to the same user terminal 4.

The coupon distribution management server 1 periodically performs an analysis of the customer attraction effect of coupon distribution, etc., as described in steps S214 to S271 below.
In FIG. 2, the coupon distribution process in steps S211 to S213 and the customer attraction effect analysis process in steps S214 to S217 are shown as a series, but the coupon distribution management server 1 performs the coupon distribution process and the customer attraction effect analysis process in parallel.

In step S214, the coupon distribution management server 1 obtains sales performance information at the booth from the booth control device 3. Then, for each coupon ID of the distributed coupon, it determines whether the coupon has been consumed (whether the coupon has been used) and updates the coupon performance data table 134 (FIG. 6) (coupon consumption information registration).
The coupon distribution management server 1 also compares the location information of the user terminal 4 with the location information of the booth to determine whether the user has visited the store, and updates the coupon result data table 134 (FIG. 6) (store visit). Details will be described later.

In step S215, the coupon distribution management server 1 acquires user images of the inside and surroundings of the booth captured by the internal sensing unit 32 and the surrounding sensing unit 33 from the booth control device 3. Then, the image recognition and analysis unit 14 analyzes the user's behavior and user attributes and stores them in the passerby attribute data table 135.
The customer attraction effect analysis unit 12 of the coupon distribution management server 1 analyzes the booth's customer attraction status, etc. based on the passerby attribute data table 135, and updates the matching data table 136 (customer attraction effect analysis).

In step S216, the coupon distribution management server 1 notifies the exhibitor terminal 2 of analysis information on the booth's customer attraction effect based on the matching data table 136 (analysis information notification).
The exhibitor terminal 2 displays analysis information on the customer attraction effect on the analysis information display section 23.
This notification may be sent periodically (for example, once a day) or when the usage period of the booth ends.

In step S217, the coupon control unit 11 of the coupon distribution management server 1 notifies the user terminal 4 of the promotion in order to improve customer attraction efficiency. Details will be described later.

Next, the configuration of the booth usage status table 131 stored in the data table storage unit 13 of the coupon distribution management server 1 will be described with reference to FIG.
The booth usage status table 131 is a table that stores status information for each booth (booth ID 1311) that has been reserved for use, and consists of fields such as booth ID 1311, exhibitor 1312, exhibit details 1313, exhibit period 1314, coupon type 1315, coupon ID 1316, location information 1317, and attribute information 1318.

The booth ID 1311 stores a unique identifier for identifying the booth.
The exhibitor 1312 can be the name or identifier of the exhibitor who has reserved the booth indicated by the booth ID 1311 .
The exhibit details 1313 stores details of merchandise exhibited at the booth.

The exhibition period 1314 stores the period during which the booth will be open.
The coupon type 1315 stores the type of coupon (discount, free gift, photo, etc.) to be distributed to the user.
The coupon ID 1316 stores an identifier of a coupon issued by a booth.

Location information of the booth to be set up is stored in location information 1317. This location information is preferably location information corresponding to a geofencing service that uses a technology to set a virtual boundary around a specific location using GPS, RFID (radio frequency identification tag), Wi-Fi, mobile data communication, etc., and execute a predetermined action when a mobile device or an RFID tag enters or leaves the boundary.
The attribute information 1318 stores attribute information of the booth or store content 1313 such as sports, confectionery, entertainment, etc.

Next, the configuration of the user data table 133 stored in the data table storage unit 13 of the coupon distribution management server 1 will be described with reference to FIG.
The user data table 133 is a data table that stores, for each user ID 1331, attribute information 1332 such as the user's gender and user preference information (coffee, sports, sweets, etc.).
This allows coupons to be issued that match the user's preferences.

The user data table 133 stores information notified from the user terminal 4 during user data registration in step S27 of FIG. 2, but when coupon consumption information is registered in step S214 of FIG. 2, information regarding the product for which the coupon was used may also be stored as user preference information.

Next, the configuration of the coupon data table 132 stored in the data table storage unit 13 of the coupon distribution management server 1 will be described with reference to FIG.
The coupon data table 132 is a data table that stores a coupon distribution date/time period 1322 for each booth (booth ID 1321 ), coupon contents such as discount rate 1323 , coupon expiration date 1324 , and coupon ID 1325 .

An identifier corresponding to a set of information including the booth ID 1321 , the distribution date and time period 1322 , the coupon content (type) 1323 , and the expiration date 1324 is given to the coupon ID 1325 .
The coupon data table 132 stores information notified from the exhibitor terminal 2 in step S210 of Figure 2, and the exhibitor can change the contents of the coupon data table 132 (e.g., the discount rate coupon contents) at any time while at the booth.
This makes it possible to distribute coupons in line with exhibitors' wishes.

Next, the configuration of the coupon result data table 134 stored in the data table storage unit 13 of the coupon distribution management server 1 will be described with reference to FIG.
The coupon performance data table 134 is a data table which stores, for each distributed coupon (coupon ID 1341), visit 1342 indicating whether the user to whom the coupon was distributed visited the booth, and coupon consumption 1343 indicating whether the user used the distributed coupon.
The coupon result data table 134 is stored in step S214 of FIG. 2, and is notified to the shopkeeper terminal 2 as one piece of analysis information in step S216.

Next, the configuration of the passerby attribute data table 135 stored in the data table storage unit 13 of the coupon distribution management server 1 will be described with reference to Fig. 7. In Fig. 7, the details of the booth exhibit are referred to as "contents."
The passerby attribute data table 135 is a table that stores actual information on the operation of a booth, and is made up of fields such as booth ID 1351, start date and time 1352, end date and time 1353, presence or absence of content 1354, number of passersby outside the booth 1355a, attributes of passersby outside the booth 1355b, number of people looking at the booth 1356a, attributes of people looking at the booth 1356b, number of passersby who stopped 1357a, number of passersby who stopped 1357b, number of people inside the booth 1358a, and attributes of people inside the booth 1358b.

The booth ID 1351 stores a unique identifier for identifying the booth.
The start date and time 1352 stores the date and time when the operation of the booth started.
The end date and time 1353 stores the end date and time of the operation of the booth.
A flag indicating whether or not content is displayed in the booth is stored in the content presence/absence 1354. For example, when content is displayed in the booth, it is set to "present," and when content is not displayed, it is set to "absent." Content includes items, video, audio, and other content.

The number of people passing outside the booth 1355a stores the number of people passing outside the booth detected by the surrounding sensing unit 33 (see FIG. 1) of the booth control device 3 and recognized by the image recognition/analysis unit 14.
The attributes of passersby outside the booth 1355b are stored as the attributes of passersby outside the booth who are detected by the surrounding sensing unit 33 and recognized by the image recognition/analysis unit 14.

The number of people watching the booth 1356a stores the number of passersby who are detected by the surrounding sensing unit 33 and analyzed by the image recognition and analysis unit 14 as being watching the target booth through gaze analysis or posture analysis.
The attributes of people gazing at the booth 1356b are stored as attributes recognized by the image recognition and analysis unit 14 for people gazing at the booth.

The number of pedestrians who stopped 1357a stores the number of pedestrians who were detected by the surrounding sensing unit 33 and recognized as having stopped by the image recognition and analysis unit 14 .
The stopping pedestrian 1357b stores attributes recognized by the image recognition/analysis unit 14 for pedestrians who are recognized as having stopped.

The number of people entering the booth, detected by the internal sensing unit 32 (see FIG. 1) of the booth control device 3 and recognized by the image recognition and analysis unit 14, is stored as the number of people entering the booth 1358a.
The attributes of people entering the booth, recognized by the image recognition and analysis unit 14, are stored in the attribute of the person entering the booth 1358b.

In general, it can be assumed that interest in the content displayed at a booth increases in the following order: people simply passing by the booth < people looking at the booth < people who stopped < people who entered the booth.

Next, the configuration of the matching data table 136 stored in the data table storage unit 13 of the coupon distribution management server 1 will be described with reference to Fig. 8. In Fig. 8, the exhibit details of the booth are referred to as "contents." The matching data table 136 is a table for storing information for evaluating the actual customer-attracting effect of the booth, and is a table for extracting booths that are candidates for recommendation by searching this table with various keys and aggregating the information.

The matching data table 136 consists of fields such as booth ID 1361, purpose 1362, content keyword 1363, target customer demographic 1364, installation location 1365, counting date and time 1366, attribute ratio of passersby when there is no content 1367, number of customers attracted 1368, attention level 1369, attention-seeking attribute ratio 13610, high interest level 13611, high interest attribute ratio 13612, content keywords held at nearby booths 13613, matching coincidence level 13614, and nearby booth related index 13615.

The booth ID 1361 stores a unique identifier for identifying the booth.
The purpose 1362 stores the purpose of the exhibitor's booth, such as "retail", "exhibition", or "advertising".
The content keyword 1363 stores keywords that should be noted for the content exhibited by the exhibitor at his/her booth.

The target customer group 1364 stores information on the classification of the main customer group targeted by the exhibitor displaying the content.
The installation location 1365 stores the installation location of the booth.

The collection date and time 1366 stores the date and time when information regarding the booth usage record was collected.
The attribute ratio 1367 of passersby when no content is displayed stores the result of attribute analysis of passersby when no content is displayed (when content presence/absence 440d is "no").

Number of visitors 1368 stores the difference in the number of passersby per unit time when the content is displayed and when the content is not displayed. This makes it possible to estimate the effectiveness of displaying the content.

Attention level 1369 stores the percentage of people who stopped to look at the content (attention-givers) when the content was displayed. Attention level 450i may be defined as the percentage of people who looked closely at the content when it was displayed.

The attention-seeking person attribute ratio 13610 stores ratio information of the attributes of people who stopped or looked at the content when it was displayed.
The degree of high interest 13611 stores the ratio of people who actually entered the booth (people who were highly interested) among people who stopped or looked closely.
The high interest attribute ratio 13612 stores ratio information of the attributes of people who enter the booth when the content is displayed.

Content keywords defined for booths held in the vicinity of the relevant booth (for example, the booths next to the relevant booth) are stored in the nearby booth content keywords 13613. This is because passersby may be interested in the content of not only the booth in question, but also the booths held nearby, and may end up looking around at several booths.

Matching agreement 13614 stores the percentage of people with attributes specified by the store owner as the target customer demographic among those of interest. For example, if there are 100 people of interest, 50 women in their 30s, and 39 women in their 40s, and the user specifies women in their 30s to 40s in the target customer demographic 430e, the matching agreement will be 89%. The matching agreement may also be defined as the percentage of people with attributes specified by the store owner as the target customer demographic among those with high interest.

The nearby booth related index 13615 is an index that indicates the similarity between the content keywords of the booth in question and its nearby booths. Although not shown, for example, a score table for each keyword (such as "cosmetics - cosmetics: 0.8", "cosmetics - lotion: 0.6") can be stored, and when a match is found, the scores can be added up and the total sum can be calculated.

Next, the coupon distribution process of steps S211 to S213 in FIG. 2 performed by the coupon distribution management server 1 will be described in detail with reference to FIG. 9A.

In step S91, the coupon control unit 11 (see FIG. 1) of the coupon distribution management server 1 determines whether user location information has been acquired from the user terminal 4. If user location information has been acquired, the process proceeds to step S92, and if user location information has not been acquired, the process waits.

In step S92, the coupon control unit 11 performs steps S93 to S96 for each of the booths registered in the booth usage status table 131 and identified by the booth ID 1311.

In step S93, the coupon control unit 11 refers to the user data table 133 based on the user ID of the user who notified the user location information in step S91, and determines whether the store details 1313 and attribute information 1318 correspond to the user's attribute information 1332 and preference information 1338. If they correspond, the process proceeds to step S94 (Yes in S93), and if they do not correspond, the process proceeds to step S97 (No in S93).

In step S94, the coupon control unit 11 determines whether the current period is within the store opening period 1314. If it is, the process proceeds to step S95 (Yes in S94), and if it is not, the process proceeds to step S97 (No in S94).

In step S95, the coupon control unit 11 determines whether the user's position is within a predetermined distance from the booth based on the position information of the user terminal 4 notified in step S91 and the position information 1317. In other words, it determines whether the user is within a predetermined range centered on the booth. If the user is within the predetermined distance, the process proceeds to step S96 (Yes in S95), and if the user is not within the predetermined distance, the process proceeds to step S97 (No in S95).

In step S96, the coupon control unit 11 notifies the user terminal 4 of the coupon indicated in the coupon ID 1316 or the coupon indicated in the coupon ID 1325 corresponding to the distribution date and time period 1322 in the coupon data table 132, and distributes the coupon.

In step S97, the process is repeated for all booths registered in the booth usage status table 131, and then the process ends.

Next, referring to FIG. 9B, we will explain in detail the analysis information notification and promotion notification processing in steps S214 to S217 in FIG. 2, which is performed for each booth by the coupon distribution management server 1.

In step S98, the customer attraction effect analysis unit 12 of the coupon distribution management server 1 acquires sales performance information of the booth via the booth control device 3, and determines the coupon usage performance from the sales performance information.

In step S99, the customer attraction effectiveness analysis unit 12 searches for users who have entered the location range corresponding to the booth from the location information history of the user terminal 4, and determines which users have visited the booth.

In step S910, the customer attraction effect analysis unit 12 stores the coupon usage record in step S98 and the judgment result in step S99 indicating whether the user visited the store in coupon consumption 1343 and store visit 1342 in the coupon actual result data table 134, and updates the coupon actual result data table 134.

In step S911, the customer attraction effect analysis unit 12 analyzes the booth's customer attraction status, etc. based on the passerby attribute data table 135 according to the flow of FIG. 10 described below, and updates the matching data table 136.

In step S912, the coupon distribution management server 1 notifies the exhibitor terminal 2 of analytical information on the booth's customer attraction effectiveness based on the matching data table 136.

In step S913, the coupon control unit 11 of the coupon distribution management server 1 notifies the user terminal 4 of the promotion in order to improve customer attraction efficiency. Details will be described later.

Next, the customer attraction effect analysis process of step S911 in FIG. 9B will be described in detail with reference to FIG. 10. In FIG. 10, the exhibit details of the booth are referred to as the contents.

In step S101, the customer attraction effect analysis unit 12 calculates the proportion of passerby attributes without content from the records in the passerby attribute data table 135 for the relevant location (booth).

In step S102, the customer attraction effect analysis unit 12 extracts records from the pedestrian attribute data table 135 that are included in the relevant location and time period.

In step S103, the customer attraction effect analysis unit 12 calculates the number of customers attracted (the difference between the number of people passing by outside the booth when there is content and when there is no content per unit time).

In step S104, the customer attraction effect analysis unit 12 calculates the level of attention (the proportion of people who stopped or looked closely (attention recipients) while the content was being displayed) and the proportion of attention recipient attributes (attribute distribution of attention recipients).

In step S105, the customer attraction effectiveness analysis unit 12 calculates the degree of high interest (the proportion of people who actually entered the booth (highly interested people) among those who paid attention) and the proportion of high interest attributes (attribute distribution of highly interested people).

In step S106, the customer attraction effect analysis unit 12 searches for records of booths that exhibited content within a certain vicinity during the same time period (e.g., on either side of the booth in question), examines the content keywords, and calculates a nearby booth related index that indicates the similarity of the content keywords.

In step S107, the customer attraction effectiveness analysis unit 12 calculates a matching degree that indicates the degree of match between the target customer group desired by the exhibitor and the attributes of those with a high level of interest.

In step S108, the customer attraction effectiveness analysis unit 12 stores the values calculated in steps S103 to S107 in each field of the matching data table 136.

Next, an example of the promotion notification in step S913 of FIG. 9B will be described.
In the coupon distribution system of the embodiment, promotional information such as suggestions for booths selling related products or coupon distribution, introductions to booths that are scheduled to open soon selling similar products or coupon distribution, and sharing of location information between users with similar tastes is notified to the user terminal 4 to which the coupon was distributed, encouraging users to visit the store and increasing touch points with end users.

Specifically, the coupon distribution management server 1 utilizes the attribute information 1318 and the store contents 1313 in the booth usage status table 131 to distribute coupons for booths with related attribute information when a certain coupon is distributed or consumed. For example, since sportswear and sports shoes are related, a coupon for a booth selling sportswear is distributed as a promotion notification to a user to whom a coupon for a booth selling sports shoes is distributed.

In addition, coupons for booths that are not currently open but have the same attribute information 1318 (Figure 3) are distributed as promotion notifications.

Furthermore, a promotion notification is sent to the coupon information display unit 42 of the user terminal 4 to display location information of users with similar tastes as shown in FIG.
In detail, FIG. 11 shows a uniform resource locator (URL) of a surrounding area map with a pin (marker) placed at a position corresponding to the user terminal position of another user who purchased a product (used a coupon) at the same booth as the user who owns the user terminal 4 made a purchase, is notified as promotional information, and the map indicated by the URL is displayed on the coupon information display unit 42.

The display in Figure 11 shows pins placed within a specified range (e.g., the range of the shopping mall in which the booth is set up) centered on the location of the user who purchased a product at booth A, at positions corresponding to the user terminal locations of users a, b, and c who also purchased products (used a coupon) at booth A.
This allows users who have used coupons for booths with the same attributes to share their location information on the map.
Furthermore, in order to facilitate communication between users, a social networking service (SNS) may be launched when the pin is tapped.

In the coupon distribution system of the embodiment described in FIG. 2, the coupon distribution management server 1 distributes a coupon when the user's position is within a predetermined distance from the booth in the matching of step S212 (S95 in FIG. 9A). In other words, a single distance threshold from the booth is used to determine coupon distribution, but distance thresholds from multiple booths may be set to distribute multiple types of coupons with different coupon contents.

In addition, when multiple booths are set up, instead of the distance of the user's position from the booths, the coupon may be distributed when the distance of the user's position from the center of the area in which the booths are set up (booth setup area) is within a specified distance.

Figure 12 shows an example of distributing coupons according to the user's position by setting two distance thresholds from the center of the booth setup area to the user's position. In other words, in Figure 12, different coupons are distributed when the user is in an area (area 2) that is a distance from the center of the booth setup area to the first distance threshold, and when the user is outside area 2 in an area (area 1) that is a distance from the center of the booth setup area to the second distance threshold.

For example, in area 2, the coupons described in FIG. 2 and FIG. 9A are distributed, and in area 1, a series of information about each booth is distributed, or a coupon common to all booths is distributed. Route guidance to area 2 may also be provided.

The coupon distribution management server 1 may also detect when the user enters the area 2 and distribute coupons for booths in the direction the user walked after walking a specified number of steps, or distribute coupons with different content depending on the number of steps.

Next, an example in which the coupon distribution management server 1 distributes coupons and performs SEO measures will be described with reference to FIG.
The above describes an example in which the coupon distribution management server 1 distributes coupons when the distance from the user's position to the center of the booth or the area in which the booth is set up (booth setup area) is within a specified distance in the coupon distribution area. In addition to distributing the coupon, the server also performs SEO (Search Engine Optimization) measures for surrounding stores related to the exhibitor's booth that distributed the coupon and are within a specified distance (SEO area).

With this SEO measure, when a user searches the Internet for a store that issues coupons, the search engine will display the search results so that the surrounding stores are placed at the top of the search results. This allows the store owner to advertise the surrounding stores.
Furthermore, in conjunction with a user's search for nearby stores, coupons for discounts or free gifts at nearby stores may be distributed.

According to the coupon distribution system of the above embodiment, even if the store contents or location change in a short period of time, coupons can be distributed based on user preference information, and it is possible to increase touch points with end users at booths, which are spaces for providing services and displaying, trying out, and selling goods.
Also, end users can easily learn about the exhibit contents of the booths, which change on a short notice.

Furthermore, the coupon distribution system of the embodiment attracts people to commercial areas where booths are set up and where stores are constantly changing over a short period of time, which also increases the real estate value of the area.

The present invention is not limited to the above-mentioned examples, but includes various modified examples. The above examples have been described in detail to provide an easy-to-understand explanation of the present invention, and are not necessarily limited to those having all of the configurations described. It is also possible to replace part of the configuration of one embodiment with the configuration of another embodiment, and it is also possible to add the configuration of another embodiment to the configuration of one embodiment.

REFERENCE SIGNS LIST 1 Coupon distribution management server 2 Exhibitor terminal 3 Booth control device 4 User terminal 5 Network 10 Reservation management section 11 Coupon control section 12 Customer attraction effect analysis section 13 Data table storage section (storage section)
14 Image recognition and analysis unit 15 Data table update unit 21 Booth reservation information input unit 22 Coupon information input unit 23 Analysis information display unit 31 Position information notification unit 32 Internal sensing unit 33 Surrounding sensing unit 41 Position information notification unit 42 Coupon information display unit

Claims (9)

A coupon distribution system having a store owner terminal, a coupon distribution management server, a user terminal , and a booth control device that detects the location of a booth,
The coupon distribution management server includes:
Refer to a storage unit that stores the booth reservation information set by the exhibitor terminal, such as the exhibit details and the exhibit period.
determining whether the reserved booth is open during the period and whether the location of the user terminal and the location of the booth notified by the booth control device have a predetermined positional relationship;
and notifying the user terminal of a coupon related to the store contents when the user terminal is located in a predetermined positional relationship. 2. The coupon distribution system according to claim 1,
The coupon distribution management server includes:
Refer to a memory unit that stores the coupon distribution date and time period set by the store owner terminal,
A coupon distribution system characterized in that, when the store is within a store opening period and in a predetermined location, the user terminal is notified of a coupon related to the store opening contents according to a distribution date and time period of the coupon. 2. The coupon distribution system according to claim 1,
The coupon distribution management server includes:
Referring to a storage unit that stores the booth attribute information set by the exhibitor terminal and the user attribute information and preference information set by the user terminal,
Conducting a matching analysis of the booth contents and attribute information of the said booth, and the attribute information and preference information of the said user;
A coupon distribution system characterized in that a coupon related to the store contents is notified to the user terminal according to a matching result. 2. The coupon distribution system according to claim 1,
The coupon distribution management server includes:
For each coupon ID, whether or not a user who was notified of the coupon visited the store and the coupon usage record are stored as coupon usage record data.
A coupon distribution system characterized in that the coupon performance data is notified to the shop owner terminal. The coupon distribution system according to claim 4 ,
The coupon distribution management server includes:
A coupon distribution system characterized by analyzing the booth's customer attraction status based on the behavior and attributes of passersby inside and outside the booth obtained by the booth control device, and notifying the exhibitor terminal of the results of an analysis of the booth's customer attraction effectiveness during the booth's opening period. 2. The coupon distribution system according to claim 1,
The coupon distribution management server includes:
A coupon distribution system characterized in that after a coupon is distributed to the user terminal or after the coupon is consumed, the user terminal is notified of coupons for booths related to the booth that distributed the coupon. 2. The coupon distribution system according to claim 1,
The coupon distribution management server includes:
notifying the user terminal of a first coupon when the predetermined positional relationship is a first positional relationship;
A coupon distribution system, comprising: a first coupon delivery unit that delivers a second coupon to the user terminal when the predetermined positional relationship is a second positional relationship. 2. The coupon distribution system according to claim 1,
The coupon distribution management server includes:
When the coupon is notified to the user terminal,
SEO measures are taken for surrounding stores within a predetermined distance from the booth that distributed the coupon, so that the surrounding stores are displayed at the top of search results for the coupon issuing store by the user,
A coupon distribution system that notifies the user terminal of coupons for the surrounding stores. 2. The coupon distribution system according to claim 1,
The coupon distribution management server includes:
A coupon distribution system characterized in that, when a coupon notified to the user terminal is consumed, location information of other users who consumed the coupon at the booth where the coupon was distributed is notified to the user terminal, thereby sharing the location information between users.

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