JP5391586B2 - Advertisement consideration payment method and system - Google Patents

Description

  The present invention relates to a content distribution service that downloads and sells content such as music data and moving image data and still image data for mobile terminals, and more particularly to legitimately evaluate the effect of advertisements performed by general users on download data. The present invention relates to an advertising consideration payment method and system.

  In the music data distribution service, which is one of the content distribution services for mobile terminals, the user of the mobile terminal accesses the music distribution server, selects the desired music from the published music, and settles the price. In addition, a pull-type service for downloading a selected music piece to a mobile terminal is common.

  Prior to downloading a song, a user who uses the pull-type music distribution service refers to a public server on the Internet and listens to the music stored therein, and selects a favorite song from them. Often looking.

  Some of these public servers are provided by record companies and others, and there are servers that individual artists publish their own songs for audition. Music content is stored.

  On the other hand, in recent years, an increasing number of artists have announced their music by registering music data created using software for creating music with a public server as described above. Diversified. In addition to the music data, an increasing number of artists present moving image data and still image data in the same manner as the music data described above.

Along with such diversification, an artist who wants to sell a new song registers the song data of the new song on the music distribution server, and the registered song data is automatically sent from the music distribution server to the user's mobile terminal. A push-type service to be distributed to the Internet has also been proposed (see Patent Document 1).
JP 2001-331184 A

  In a pull-type content distribution service such as the general music distribution service described above, songs, moving image data, and still image data of famous artists advertised in various media can be easily found and downloaded. On the other hand, if you try to find your favorite song without any prior knowledge from a huge amount of music, video data, and still image data that are not generally known, various servers published on the Internet. It is necessary to operate the mobile terminal in order to sequentially access and listen to and listen to a large number of music stored in individual servers, which is complicated.

  On the other hand, in the push-type music distribution service, it is not necessary for the user to access various public servers in order to select the music to listen to, but there is no guarantee that the music distributed by this service has a favorite music . In any case, in order to search for a favorite song, it still takes time to listen to a large number of delivered songs. This is the same when the push-type distribution service is applied to moving image data or still image data.

  Users want to enjoy not only the well-known content of famous artists, but also the content of their own, even the work of unknown artists. On the other hand, the user also wants to reduce the labor and fee required when searching for content such as a favorite song, moving image or still image using the content distribution service.

  By the way, an artist who announces contents such as music, moving images, and still images by registering with a public server as described above often has no sponsorship from a record company or the like. For this reason, such artists need a way to effectively advertise content at a low cost.

  However, in the conventional pull-type content distribution service method, an artist has to wait for his music to be downloaded by the user. On the other hand, if an attempt is made to use a push-type content distribution service, it is necessary to pay a fee for downloading content data regardless of whether or not the user's own content that has been push-distributed has been reproduced.

  SUMMARY OF THE INVENTION An object of the present invention is to provide an advertising consideration payment method and system in which both an artist who provides content and a user who enjoys the content can benefit.

  The above-described object can be achieved by the advertising consideration payment method disclosed below.

  This advertising consideration payment method is characterized by measuring the advertisement playback time, which indicates the total amount of time that the downloaded data downloaded to the user's mobile device was played in an environment that can be enjoyed by persons other than the user. The advertisement effect on the download data is evaluated on the basis of the advertisement reproduction time, and the advertisement price for the download data is paid to the user according to the evaluation result.

  In the advertising consideration payment method configured as described above, the download data downloaded to the mobile terminal is reproduced, and the content downloaded according to the time when the other person enjoys the content reproduced by the reproduction of the download data. Advertisers are paid for advertising. As a result, the artist who provides the content can obtain an advertising technique in which the content is reliably advertised as much as the price to be paid, and the user can advertise the artist's content by playing the content. You can get advertising consideration at

  According to the advertising consideration payment method and system as described above, the artist who provides the content is provided with a highly reliable advertising technique, and the user pays the user to search for the content by paying the advertising consideration. Rewarding the effort makes it possible for both artists and users to benefit.

  Here, another person who has enjoyed the content reproduced by the user's mobile terminal can meet the content in a very natural situation. For example, when a song is played as a ringtone on a mobile device, the song title or artist is likely to be talked about between the user and a close person, rather than an advertisement targeting an unspecified majority. High advertising effect can be expected.

  In addition, users who have received benefits and received profits can expect to use content distribution services more actively searching for preferred content from public servers. Can be achieved.

Hereinafter, embodiments of the present invention will be described in detail with reference to the drawings.
(Embodiment 1)
FIG. 1 shows an embodiment of an advertisement consideration payment system. The embodiment shown in FIG. 1 is an example in which the advertising consideration payment system is applied to a music distribution service by downloading music data.

  In the music data storage unit 221 of the music distribution server 220 shown in FIG. 1, music data to be advertised is registered by an artist who desires an advertisement using this system. These music data are sent to the network by the music data distribution processing unit 222 in response to a request from the user, and distributed to the portable terminal 210 of the user who has made the request.

  The music data distributed from the music distribution server 220 is received by the communication processing unit 211 of the user's portable terminal 210, stored in the music data storage unit 213 via the terminal control unit 212, and by the music data reproduction processing unit 214. It is used for the regeneration process.

  In the advertising consideration payment system shown in FIG. 1, for example, when receiving music data distribution from the music distribution server 220, as shown in FIG. It is possible to apply for a music monitor that receives a discount on the purchase fee on condition that the music is advertised.

  As described above, when it is notified that the application to the music monitor is applied, the music data distribution processing unit 222 requires the advertisement period and the advertisement conditions necessary for the reproduction of the music to be regarded as an advertisement (for example, reproduction by a speaker). And the volume at the time of reproduction) are notified to the requesting mobile terminal 210 when the music data is downloaded (see FIG. 2). The notified advertisement condition can be stored in the music data storage unit 213 together with the corresponding music data, for example.

  Hereinafter, with respect to a method of measuring the advertisement performance due to the reproduction of the music data downloaded to the user's mobile terminal 210 in this way, a flowchart representing the advertisement performance measurement operation shown in FIGS. I will explain.

  The music data reproduction processing unit 214 shown in FIG. 1 receives a reproduction instruction input by a user operating an operation panel (not shown) or the like via the terminal control unit 212, for example, and designated music data Is read out from the music data storage unit 213, and reproduction processing is performed. When the advertisement conditions as described above are stored corresponding to the read music data, the music data reproduction processing unit 214 notifies the reproduction time measuring unit 215 of the advertisement conditions at the same time as the reproduction of the music data. The reproduction time measurement unit 215 starts measurement of reproduction time in response to the notification from the music data reproduction processing unit 214 (see FIG. 2). When the music data stored corresponding to the advertisement condition is set as a ringing melody, the music data playback processing unit 214 plays back the music data in response to the incoming call to the mobile terminal 210. Similarly, an advertisement condition corresponding to the start of reproduction of music data is notified to the reproduction time measuring unit 215, and measurement of reproduction time is started.

  The playback time measurement unit 215 first collects, for example, playback volume information, presence / absence of use of a headphone jack, and location registration information indicating the current location of the mobile terminal as playback environment information related to the playback state of music data from the terminal control unit 212. (Step 301 in FIG. 3).

  Next, the playback time measuring unit 215 determines whether or not the playback state indicated by the collected playback environment information satisfies the advertisement condition (step 302). When the determination in step 302 is affirmative, the playback time measuring unit 215 determines that the playback of the music data by the music data playback processing unit 214 is an advertisement playback that satisfies the advertisement condition, and records the playback start time (step 303). ). Thereafter, the playback time measuring unit 215 repeats Step 304 to wait for the music data playback to stop, and when playback is stopped (Yes in Step 304), the playback start time described above is subtracted from the current time at that time. The playback time is calculated (step 305).

  Next, the playback time measuring unit 215 holds the calculated playback time in the playback history holding unit 216 as an advertisement playback history corresponding to the music data to be advertised (step 306), and ends the measurement process. At this time, the reproduction time measuring unit 215 classifies the advertisement reproduction history corresponding to each piece of music data for each position registration information indicating the place where the advertisement reproduction is performed, and holds the classified information in the reproduction history holding unit 216. Is desirable.

  In this way, when the music data to be advertised is reproduced from the speaker at a volume equal to or higher than a predetermined value, it is determined that the music has been reproduced in a state where a person other than the user can listen, and the reproduction time is It can be measured as the time during which this song is advertised to a person other than the user. As shown in FIG. 2, the result of advertising by playing such music is measured every time the music is played, accumulated in the playback history holding unit 216 shown in FIG. Provided.

  On the other hand, when the user is enjoying the music personally using the headphone jack of the portable terminal 210, the determination in step 302 shown in FIG. 3 is negative, and the measurement processing from step 303 to step 306 is performed. Absent. Thereby, it is possible to hold the reproduction history holding unit 216 as an advertisement record only during a time when the reproduction of the music may act as an advertisement.

  Next, the operation of counting the advertisement results accumulated as described above will be described with reference to the flowchart shown in FIG.

  1, for example, periodically refers to the advertisement period indicated by the advertisement condition of the music data storage unit 212 via the terminal control unit 212 (step 311), and the advertisement period ends. When the music data being played is detected (affirmative determination in step 312), advertisement performance totaling processing in step 313 and thereafter is performed.

  First, the advertisement result report unit 217 displays the advertisement reproduction history held in the reproduction history holding unit 216 corresponding to the music data detected in step 312 for each area where reproduction is performed based on the corresponding position registration information. (Step 313).

  Next, the advertisement performance report unit 217 compares the total result obtained for each area with a predetermined upper limit value, and detects an excess area where the total result exceeds the upper limit value (Yes determination in step 314). Then, the total result corresponding to the detected excess area is replaced with the above-described upper limit value, thereby limiting the total reproduction time in each area to a predetermined value or less (step 315). In this way, for example, when a user repeatedly plays a music piece in his / her room, it is possible to prevent the reproduction time from being included in the advertisement performance in an unreliable state in which there is a high possibility that the advertisement effect cannot be expected by playing the music piece. Can do.

  After that, the advertisement result report unit 217 calculates the sum total of the times when the advertisement target is reproduced by summing up the total results obtained corresponding to each area (step 316), and includes the obtained total reproduction time. The advertisement result report is sent to the music distribution server 220 via the communication processing unit 211 (step 317, see FIG. 2), and the process is terminated.

  Thus, the advertisement performance report sent from the user's mobile terminal 210 is received by the report receiving unit 223 of the music distribution server 220 shown in FIG.

  In the advertising volume evaluation unit 224, for example, the total playback time included in the advertisement performance report is used as an index of the advertising volume performed for the music, and the advertising consideration for the advertising activity performed by the user playing the music is totaled. Calculated in proportion to playback time.

  The advertisement consideration calculated in this way is notified to the settlement server 201 that settles the purchase price of the music data, and is used for paying the advertisement price to the user when the user performs the settlement for the purchase price of the music data. It is done.

  For example, as shown in FIG. 2, in the case where the purchase fee is settled after the advertisement period has elapsed after the music data to be advertised is distributed, the cost of purchasing the music data to be advertised is settled. , Pay for advertising.

  In this case, the settlement server 201 calculates a discount fee obtained by subtracting the advertisement consideration calculated based on the above-described advertisement performance report from the purchase fee of the music data, and bills the user as the purchase price. In response to this request, information for settlement of the discount fee is exchanged between the settlement processing unit 218 provided in the user's mobile terminal 210 and the settlement server 201. In this way, the user can receive a discount on the purchase price of the music data as a price for the advertising activities performed by playing the music.

  Further, a point corresponding to the discount as described above may be handed over to the user so that the point can be used when receiving music data distribution from the music distribution server 220 thereafter.

  In either case, the user can receive a legitimate interest in the activity of promoting the song, and the user who applied for the song monitor rewards the time and effort required to find the song. be able to.

  Further, as described above, after the payment processing for the purchase price of the music data is completed, the sales are settled between the settlement server 201 and the artist. At this time, the artist is paid as a sales amount by subtracting the above advertising consideration from the amount set as the purchase price of the music data.

  As described above, since the advertisement price paid to the user in the advertisement price payment system shown in FIG. 1 corresponds to the playback time of the music that surely contributes to the music advertisement, the artist is deducted as the advertising price. It is possible to expect an advertising effect commensurate with the amount paid.

  Moreover, the advertising activities that are paid for by the above-mentioned advertising consideration payment system provide an opportunity for people other than the user who purchased the music to meet the music in a very natural situation. Therefore, users who have applied to the music monitor can play the music at various locations, thereby expanding the opportunities for other people to meet the music, thereby increasing the interest of those who are interested in the music to be advertised. Since there is a high possibility of attracting, higher advertising effects can be expected than advertisements targeting unspecified majority. Furthermore, when the music data is reproduced, there is a high possibility that the music title, artist, etc. will become a topic between the user who applied for the music monitor and a close person. Information transmitted through such so-called word-of-mouth gives a particularly strong impression to the receiver, so that the above-described communication is highly likely to lead to purchase of music by the user of the receiver. Also, in recent years, methods such as searching for music from phrases or parts of lyrics that have been heard have been provided, and the advertising effect obtained by expanding the chances of encountering music as described above is extremely high. large.

  In this way, the above-described advertising consideration payment system can also bring great benefits to artists who provide music data.

  In addition, a user who applied for the music monitor and received the advertisement price as described above can expect to use the music distribution service more actively searching for a favorite music from a public server or the like. . In other words, as described above, the music distribution service can be further spread by paying the user valid advertisement consideration.

  Note that the playback time measurement unit 215 and the advertisement performance report unit 217 provided in the mobile terminal 210 can also be realized by downloading software for measuring the advertisement performance together with the music data.

  Also, as described above, instead of reporting the total playback time from the user's mobile terminal 210, the playback history holding unit 216 reports the advertisement playback performance held for each area to the music distribution server 220, and evaluates the advertisement amount. It is also possible for the unit 224 to tabulate advertisement results and evaluate the advertising volume. In this case, for example, by using the weight set for each area, the advertisement playback time is weighted and added to the advertisement playback time in a place where many people gather, such as a square in front of the station. Recognizing a higher advertising effect than replaying, the overall advertising effect can be evaluated.

Furthermore, the advertising effect can be improved by utilizing the exchange of information between portable terminals.
(Embodiment 2)
FIG. 5 shows another embodiment of the advertising consideration payment system.

  Note that among the components shown in FIG. 5, components equivalent to those shown in FIG. 1 are denoted by the same reference numerals, and description thereof is omitted.

  The mobile terminal 210 illustrated in FIG. 5 includes a proximity communication unit 231 and can exchange information with another mobile terminal 202 using infrared communication or the like.

  In the advertising consideration payment system shown in FIG. 5, the music data distribution processing unit 222 of the music distribution server 220 sends the music name and author of the music to the mobile terminal 210 of the user who applied for the music monitor together with the music data to be advertised. Content information including URL information related to music distribution is distributed along with the name.

  The content information is stored in the content information storage unit 232 provided in the user's mobile terminal 210 and transferred to another user's mobile terminal 202 via the proximity communication unit 231, thereby It is possible to provide detailed information regarding the music to be advertised to other users who have become. Thus, the user who has received the content information corresponding to the music to be advertised is strongly guided by the purchase of the music, so that a higher advertising effect can be obtained.

  Further, the transfer of the content information as described above can be reflected in the advertisement price paid to the user who becomes the music monitor.

For example, the advertisement performance report unit 217 counts the number of times the content information has been transferred by the proximity communication unit 231 for each piece of music data, creates an advertisement performance report including this count result, and transmits it to the music distribution server 220. It can be used for the processing of the advertising quantity evaluation unit 224. In this case, the advertising volume evaluation unit 224 adds a value obtained by adding the advertisement consideration proportional to the content information transfer performance indicated by the above-described counting result to the advertisement consideration proportional to the total reproduction time, and the mobile terminal 210. The payment server 201 may be notified as the advertising consideration to be paid to the user.
(Embodiment 3)
In addition, as shown in FIG. 6, the content information stored in the content information storage unit 232 can be transferred to the mobile terminal 202 of another user via the liquid crystal display unit 233.

  For example, by displaying a two-dimensional barcode (2D barcode) indicating the URL of the WEB page on which the content information as described above is displayed on the liquid crystal display unit 233, the content information can be provided to other users. it can.

  In this way, when the content information provided to other users leads to a new purchase of the music to be advertised, a mechanism for discriminating the provider of the content information is applied to purchase the music. The provision of connected content information can be evaluated as part of the advertising activity and reflected in the advertising consideration paid to the user of the provider.

  For example, if the music distribution server 220 can provide the WEB page as described above corresponding to each music monitor, it is possible to determine which WEB page the purchase of the music is made from. Thus, it is possible to specify the music monitor that is the content information provider.

  In this case, as shown in FIG. 7, the information for displaying the two-dimensional barcode representing the URL information of the WEB page prepared for each music monitor by the music distribution server 220 is sent to the music monitor as content information. It is distributed to the mobile terminal 210 (shown as mobile terminal A in FIG. 7) of the user who applied, and held in the content information storage unit 232 of the mobile terminal 210.

  After that, for example, when music data is played back by the mobile terminal 210, the music monitor becomes a music monitor in response to a request from the user of the mobile terminal 202 (shown as the mobile terminal B in FIG. 7) who has heard the music. The user operates the mobile terminal 210 to display a two-dimensional barcode, and the user of the mobile terminal 202 reads the content to provide content information.

  When the user of the mobile terminal 202 accesses the music distribution server 220 based on the content information provided in this way, the provider discriminating unit 225 shown in FIG. Based on the information, the user of the content information provider (the user who became the music monitor) is determined. This determination result is passed to the advertisement amount evaluation unit 224 via the purchase record holding unit 226 that holds the purchase record for each music monitor, and is used for the calculation process of the advertisement consideration.

  In this way, the provision of the content information that has led to the purchase of the music data can be reliably reflected in the advertising consideration paid to the user of the provider, and the labor of the user who has become the music monitor can be rewarded.

  The advertising consideration payment system as described above can be applied not only to music distribution service by downloading music data but also to various content distribution services such as moving image data and still image data.

It is a figure which shows one Embodiment of an advertisement consideration payment system. It is a sequence diagram showing advertising consideration payment operation. It is a flowchart showing reproduction time measurement operation. It is a flowchart showing advertisement performance total operation. It is a figure which shows another embodiment of an advertisement consideration payment system. It is a figure which shows another embodiment of an advertisement consideration payment system. It is a sequence diagram showing advertisement consideration determination operation.

Explanation of symbols

201 payment server 202, 210 portable terminal 211 communication processing unit 212 terminal control unit 213 music data storage unit 214 music data reproduction processing unit 215 reproduction time measurement unit 216 reproduction history holding unit 217 advertisement performance report unit 218 payment processing unit 220 music distribution server 221 Music data storage unit 222 Music data distribution processing unit 223 Report receiving unit 224 Advertising amount evaluation unit 225 Provider discriminating unit 226 Purchase result holding unit 231 Proximity communication unit 232 Content information storage unit 233 Liquid crystal display unit

Claims (4)

An advertisement consideration payment method in a system including a mobile terminal of a user who uses a data providing service and a server which provides data to the mobile terminal of the user,
The user's mobile terminal measures the advertisement playback time indicating the total time that the download data downloaded from the server to the user's mobile terminal is played in an environment that can be enjoyed by a person other than the user. And
The server evaluates the advertising effect on the download data based on the advertisement playback time measured by the user's mobile terminal,
The server calculates advertising consideration for the download data to be paid to the user according to the evaluation result,
In the measurement of the advertisement playback time , the same area playback is performed when the mobile terminal of the user exceeds a predetermined value in the same area playback time that is the time when the download data is played back in the same area. By replacing the time with the predetermined value, it is possible to limit an excess of the predetermined value in the same area reproduction time from being reflected in the advertisement reproduction time. . A measuring means for measuring an advertisement playback time indicating a sum of times that download data downloaded to a mobile terminal of a user using a data providing service is played back in an environment that can be enjoyed by a person other than the user;
Evaluation means for calculating an evaluation value indicating an advertising effect according to the advertisement reproduction time of the download data based on the measured advertisement reproduction time;
Calculating means for calculating an advertisement price corresponding to the evaluation value as an advertisement price for the download data to be paid to the user;
The measuring means replaces the same area reproduction time with the predetermined value when the same area reproduction time, which is the time when the download data is reproduced in the same area , exceeds a predetermined value , An advertising consideration payment system, comprising: a restricting unit that restricts an excess of the predetermined value in the same area reproduction time from being reflected in the advertisement reproduction time . In the advertising consideration payment system according to claim 2,
Transfer means for transferring content information relating to the download data to another user's mobile terminal;
Transfer counting means for counting the number of times the content information has been transferred by the transfer means,
The said evaluation means is provided with the transfer addition means which adds the evaluation value according to the frequency | count of transfer obtained by the said transfer count means to the evaluation result corresponding to the said advertisement reproduction | regeneration time. The advertisement consideration payment system characterized by the above-mentioned. In the advertising consideration payment system according to claim 2,
Transfer means for transferring content information relating to the download data to another user's mobile terminal;
Purchase content means for counting the number of times the content information transferred by the transfer means led to the purchase of the download data by the other user,
The evaluation means comprises a purchase addition means for adding an evaluation value corresponding to the number of purchases obtained by the purchase counting means to an evaluation result corresponding to the advertisement reproduction time.

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