JP4749396B2 - Mobile device - Google Patents

Description

The present invention relates to a mobile terminal.

For example, Japanese Patent No. 324536 discloses a service that receives advertisement data and conditions of a mobile terminal that distributes the advertisement data from an advertisement provider, and distributes advertisements to mobile terminals that satisfy the condition. In the above service, a discount is provided according to the advertisement data distributed to the mobile terminal, while a part of the price received from the advertisement provider is returned to the user of the mobile terminal.
Japanese Patent No. 324536

However, in the above-described service, only a user of the portable terminal because it does not see the ad, there has been a drawback that it is very low propaganda effect.

  The present invention has been made in view of such circumstances, and enhances the advertising effect of an advertisement distributed to a mobile terminal and can provide a user with a reward corresponding to the advertising effect. The purpose is to provide.

In order to achieve the above-mentioned object, when the user uses it for a call, the display means is arranged on the outside so that it can be viewed from the periphery of the user, and the display time. Storage means for storing advertisement data, which is an advertisement for which a reward is determined, and the advertisement stored in the storage means is displayed on the display means when a call is started, and the call is terminated And a control means for terminating the display of the advertisement .

  The advertising effect varies depending on the place where the advertisement is displayed. For example, in busy areas and office districts where people are crowded, it can be judged that the advertising effect is high because there is a high possibility that many people will view advertisements displayed on mobile devices, while on the other hand, less popular alleys, etc. Then, since there are few surrounding people, it can be judged that the advertising effect of advertisement is low. Therefore, according to the present invention, it is possible to determine the degree of the advertising effect according to the place (area) and to set a reward according to the degree of the advertising effect, so that a fair reward according to the advertising effect is given. It becomes possible to do.

  The advertising effect varies depending on the time period during which the advertisement is displayed. For example, even in areas such as office districts where people are crowded during the day, there are many areas that are less popular at night. Therefore, according to the present invention, the degree of the advertising effect can be determined in more detail by the combination of the area where the advertisement is displayed and the time zone, and a fair reward according to the advertising effect can be given.

  According to this invention, only the display time during a call is set as a reward grant target. That is, when the advertisement displayed on the display screen of the mobile terminal is in a state that can be viewed by the surrounding people, there is an advertising effect. On the other hand, the user can watch the display screen as in data communication. In the state where the operation is performed, the advertising effect is zero because the surrounding people cannot view the advertisement. Therefore, it is possible to make a reward grant only when there is a real advertising effect, and it is possible to accurately give a reward according to the advertising effect.

  According to this invention, since the position information displaying the advertisement is transmitted to the advertisement management server, the advertisement management server reads the reward corresponding to the position information received from the table in which the reward and the position information are associated in advance. This makes it possible to easily determine the reward. In addition, the display screen which can be browsed is preferably a sub display screen provided on the back side of the mobile terminal as shown in FIG. 6, for example. In this way, by displaying the advertisement on the sub display screen or the like, the advertisement can be displayed to the surroundings during the call. Moreover, even if it is a portable terminal which does not have a sub screen, the portable terminal which can talk in the state which orient | assigned the display screen to the circumference | surroundings may be sufficient. For example, in the case of a foldable portable terminal having a display screen inside the casing when folded, if the casing having the display screen has a hinge structure that rotates about an axis perpendicular to the folding axis, At the time of a call, the advertisement displayed on the display screen can be shown to the surroundings by turning the display screen outward.

According to a second aspect of the present invention, there is provided a portable terminal having a casing in which the display means and the speaker are arranged on opposite surfaces .

According to a third aspect of the present invention, there is provided a portable terminal in which the control means stores the advertisement data received from the advertisement management server in the storage means .

  In addition, as a portable terminal of the present invention, a PDA (Personal Digital Assistant) as well as a mobile phone such as a so-called CDMA (Code Division Multiple Access) method and a PDC (Personal Digital Cellular System) method, PHS (Personal Handyphone System) (registered trademark). : A portable terminal called personal information device). In the case of a PDA, a communication unit may be built in or a communication unit may be connected from the outside.

  As described above, according to the present invention, the degree of the advertising effect can be determined in more detail, and a fair reward based on the determination result can be given.

  Hereinafter, an embodiment of the present invention will be described with reference to the drawings. FIG. 1 is a basic configuration diagram of an advertisement providing system according to an embodiment of the present invention. In the figure, reference numeral 1 denotes a mobile terminal used by a user of the advertisement providing system. Reference numeral 2 denotes a base station that transmits and receives necessary signals to and from the mobile terminal 1 whose location is registered to realize voice communication and an electronic mail function. Reference numeral 3 denotes an exchange that controls the base station 2 via the mobile phone communication network 6 and connects to a communication network 7 including a public line or an Internet communication network. Reference numeral 4 denotes an advertisement management server which receives advertisement data to be distributed from the advertisement provider terminal 3 to the portable terminal 1 via the communication network 7 and manages the advertisement data. The corresponding advertisement data is distributed upon request.

  The advertisement provider terminal 3 is a terminal device used when the advertisement provider registers advertisement data in the advertisement management server 4, and a normal PC (Personal Computer) is used. Examples of the mobile phone communication network 6 include wireless communication networks such as PDC, PHS (registered trademark), GSM, and CDMA, and examples of the communication network 7 include a public network and the Internet.

  Next, the portable terminal 1 which concerns on one Embodiment of this invention is demonstrated. FIG. 2 is a block diagram illustrating a main configuration of the mobile terminal 1 according to the present embodiment. In the figure, a mobile terminal 1 includes an RF radio unit 10 for processing a high-frequency analog signal, a baseband modem unit 11 for modulating / demodulating a digital signal converted from the analog signal, interface control with the baseband modem unit 11 and a telephone set. The control part 12 which performs system control of this is provided. In addition, the mobile terminal 1 performs position detection (triangulation or the like) using the clock unit 13, the advertisement data storage unit 14 that stores the advertisement data downloaded from the advertisement management server 4, and the well-known GPS (Global Positioning System). Position detection unit 15 to perform, numeric keypad for inputting telephone numbers and the like, key operation unit 16 composed of various function keys, display unit 17a for displaying image data supplied from control unit 12, sub display unit 17b , A sound processing unit 18, a speaker 19 that emits an analog sound signal output from the sound processing unit 18, and a microphone 20 that takes in external sound and outputs it to the sound processing unit 18.

  The audio processing unit 18 is input from an audio codec unit that encodes and decodes an audio signal, a DA converter that converts the encoded audio signal from digital to analog, and outputs the converted signal to a speaker 19 and a microphone 20. It comprises an AD converter that analog / digital converts the audio signal and outputs it to the audio codec. The control unit 12 includes a CPU (not shown), a ROM that stores various programs executed by the CPU, and a RAM that stores data generated during execution of processing by the CPU. The CPU stores the data in the ROM. By executing the various programs, control necessary for a call (for example, control of location registration, standby, link establishment, handover, etc.) is realized, and each part of the mobile terminal 1 is controlled. . As shown in FIG. 6, the main display portion 17a is provided on the surface that becomes the ear side of the caller during a call, while the sub display portion 17b is a position where the surrounding people can view during the call. Is provided.

  Next, the advertisement management server 4 according to the present embodiment will be described. FIG. 3 is a block diagram showing a main configuration of the advertisement management server 4 according to the present embodiment. In the figure, an advertisement management server 4 primarily stores a CPU 21 that controls each part of the server, a ROM (Read Only Memory) 22 that stores various programs executed by the CPU 21, data generated during the execution of processing, and the like. Random access memory (RAM) 23 to be stored, advertisement database (advertisement DB) 24, and communication with mobile terminal 1 and advertisement provider terminal 3 by connecting to switching center 5 via a public network A communication unit 25, a reward database (reward DB) 26, and a registrant database (registrant DB) 28 are provided.

  The advertisement data received from the advertisement provider terminal 3 is stored in the advertisement DB 24 in association with the personal information of the provider of the advertisement data. Each advertisement data is given a unique ID (hereinafter referred to as advertisement ID), and the advertisement data can be specified by the ID. Further, as shown in FIG. 4, the reward DB 26 stores, for each advertisement ID, a plurality of reward tables in which rewards are set according to the combination of the area in which the advertisement is displayed and the time zone. Yes. The registrant DB 28 stores a plurality of registrant files. This registrant file can be identified by the registrant ID given to each registrant. The registrant file contains personal information and advertisement data distributed to the mobile terminal used by the registrant. Advertising ID, a reward to be given to the registrant, and the like are registered. Details of the registrant file will be described later.

  The advertisement DB 24, the reward DB 26, and the registrant DB 28 are a nonvolatile memory such as a hard disk device, a magneto-optical disk device, or a flash memory, a volatile memory such as a RAM (Random Access Memory), or these It is assumed to be composed of a computer-readable and writable recording medium in combination. The advertisement management server 4 is connected to an input device, a display device, and the like (neither shown) as peripheral devices. Here, the input device refers to an input device such as a keyboard and a mouse. The display device refers to a CRT (Cathode Ray Tube) display device, a liquid crystal display device, or the like.

  Next, the outline | summary of the advertisement provision system which consists of the said structure is demonstrated.

  <New Registration and Download of Advertisement Data> First, the user of the mobile terminal 1 sends a connection request with the advertisement management server 4 by operating the mobile terminal 1 when receiving the service. Subsequently, when the line between the mobile terminal 1 and the advertisement management server 4 is connected, the user then requests a new registration from the mobile terminal 1 and then transmits information necessary for the new registration. Upon receiving the information on the new user, the advertisement management server 4 assigns a registrant ID (for example, “123456”) to the user and creates a registrant file identified by the assigned registrant ID “123456”. The personal information of the user is created in this file, and stored in the registrant DB 28. The personal information includes a name, an address, a mail address of the mobile terminal 1, a telephone number, and the like.

  Subsequently, the user of the mobile terminal 1 operates the input unit 16 of the mobile terminal 1 to designate advertisement data that the user wants to receive and performs a transmission operation. Thereby, the advertisement ID (for example, “6789”) of the advertisement data that the user desires to distribute is transmitted to the advertisement management server 4. The advertisement management server 4 reads out the advertisement data specified by the received advertisement ID “6789” from the advertisement DB 24, transmits it to the mobile terminal 1, and creates the advertisement ID “6789” of the distributed advertisement data as described above. Is written in the registrant file specified by the registrant ID “123456”. As a result, the personal information and the advertisement ID “6789” are registered in the registrant file specified by the registrant ID “123456”.

  On the other hand, the mobile terminal 1 that has received the advertisement data stores the downloaded advertisement data with the advertisement ID “6789” in the advertisement data storage unit 14.

  <Display of Advertisement> Next, the operation of the portable terminal 1 after the above-described registration, that is, in a state where the advertisement data with the advertisement ID “6789” is stored in the advertisement data storage unit 14 will be described. First, when it is detected that the user has pressed the call button of the input unit 16 and then enters a call state, the control unit 12 of the mobile terminal 1 reads the advertisement data from the advertisement data storage unit 14, and the advertisement data Is output to the sub-display unit 17b. As a result, the advertisement specified by the advertisement ID “6789” is displayed on the sub display unit 17b.

  Further, the control unit 12 outputs a signal for instructing the position detection unit 15 to detect the position information, and as a result, the control unit 12 includes position information including the latitude and longitude detected by the position detection unit. Store in RAM. Furthermore, the CPU 12 acquires the time when the advertisement data is displayed on the sub display unit 17b from the clock unit 13, and stores this time as the display start time in the RAM together with the position information.

  Subsequently, when the call ends and the line is disconnected, the control unit 12 instructs the sub display unit 17b to end the display and obtains the time at this time from the clock unit 13, This time is stored as the display end time together with the position information and display start time already stored in the RAM. Thereby, information (hereinafter referred to as advertisement display information) in which the position information where the advertisement is displayed, the display start time, and the display end time are associated with each other is stored in the RAM.

  In this way, the control unit 12 causes the display unit 17 to display the advertisement data with the advertisement ID “6789” every time the call state is detected, and the position information acquired from the position detection unit 15 and the clock unit 13. The advertisement display information associated with the time information acquired from the above is stored in the RAM.

  Next, the control unit 12 transmits the advertisement display information stored in the RAM to the advertisement management server 4 together with the registrant ID “123456” of the user at a predetermined timing. Upon receiving the information, the advertisement management server 4 reads out the corresponding registrant file from the registrant DB 28 using the received registrant ID “123456” as a key. Next, the CPU 21 reads the advertisement ID registered in the read registrant file. Thereby, the advertisement ID “6789” is read out. Subsequently, the CPU 21 reads the reward table specified by the read advertisement ID “6789” from the reward database 26. As a result, for example, the reward table shown in FIG. 4 is read.

  The CPU 21 calculates a reward to be given to the user based on the reward table and the advertisement display information received from the mobile terminal 1. The reward calculation process will be described below.

  First, the CPU 21 specifies an area based on the position information received from the mobile terminal 1. Here, in the RAM 23, area search information in which position information (position information including latitude and longitude) and area information (for example, addresses in the whole country) are associated in advance is registered. Therefore, the CPU 21 obtains an address corresponding to the position information received from the mobile terminal 1 based on the area search information stored in the RAM 23. For example, it is assumed that “Shibuya-ku ○ chome” is obtained as an address.

  Subsequently, a reward corresponding to the time zone corresponding to the display time zone is acquired from the rewards corresponding to the obtained address “Shibuya Ward ○ Chome”. For example, when the display start time associated with the position information is “11:03” and the display end time is “11:06”, the time zone “8:00 to 00” in the reward table is displayed. 17:00 ”. Therefore, “XX yen”, which is a reward for one minute in this time zone, is acquired. Then, since the acquired reward OO yen is displayed for the display time, that is, this time for 3 minutes, the XX yen is tripled to obtain "△ OO yen".

  By calculating the reward based on each advertisement display information received from the mobile terminal 1 by the procedure as described above, the reward for all advertisement display information received from the mobile terminal 1 this time is calculated. Then, after calculating the rewards for all advertisement display information, the information is registered in the registrant file specified by the registrant ID “123456”. As a result, as shown in FIG. 5, information in which the advertisement display information is associated with the reward for the information is registered in the registrant file. In addition to the above processing, the current accumulated compensation amount may be calculated, and information on the compensation may be registered.

  Then, the business operator who manages the advertisement management server 4 pays the registrant the amount of remuneration registered in the registrant DB 28 on a predetermined date. Moreover, the amount paid for each advertisement is calculated, and the amount of money corresponding to the amount is collected from the provider of the advertisement as an advertisement delivery amount. For example, the total amount of remuneration paid to all registrants who delivered the advertisement ID “6789” at the time of new registration is summed, and the amount corresponding to the amount is received from the advertisement provider specified by the advertisement ID “6789”. Collect.

  The embodiment of the present invention has been described in detail with reference to the drawings. However, the specific configuration is not limited to this embodiment, and includes design and the like within a scope not departing from the gist of the present invention.

  For example, in the above-described embodiment, the area is determined by the address, but the setting of this area is information that can be arbitrarily set by the business operator based on the advertising effect of the advertisement. Similarly, the time zone and the reward can be determined based on the advertising effect in each area. Further, in order to simplify the process without being bound by the concept of time zone, the reward may be changed according to the information of only the area, instead of changing the reward according to the time zone.

  In the above-described embodiment, the reward is determined according to the display time. However, the reward may be determined according to the number of times the advertisement is displayed without being limited by the display time.

  Further, in the above-described embodiment, the position information is detected by the position detecting means provided in the mobile terminal. Instead of this position information, for example, the base station information used when making a call is used to specify the area. The area may be specified from the position where this base station is installed.

  In the above-described embodiment, only advertisement display during a call is targeted for reward. However, when data communication is performed, the reward is also targeted, and the reward is set for each of the call and the data communication. Also good.

  In the above embodiment, the mobile terminal stores its own call history and transmits the stored call history to the server at a predetermined timing. However, the present invention is not limited to this. For example, generally, the call history of each mobile terminal is accumulated on the carrier side. Accordingly, the location information of the mobile terminal (for example, it can be obtained from the installation location of the base station used at the time of the call) is added to and accumulated in this call history, and this list is provided to the server at a predetermined timing. Such a system configuration may be adopted.

  In the above embodiment, the reward was money, but instead, like a mileage system, points are given and gifts according to points earned by the registrant are given. Also good. In the above embodiment, the advertisement data is stored in advance in the advertisement data storage unit in the mobile terminal. Instead, the advertisement data corresponding to the position of the mobile terminal is carried from the advertisement management server every time a call is made. It may be a mode in which it is provided to the terminal or periodically receives a new content advertisement. Further, in the above embodiment, the advertisement data is displayed at the time of communication, but instead of this, it may be an aspect in which it is always displayed on all or part of the sub display unit. Further, the advertisement data provided from the advertisement management server may be a still image or a moving image.

1 is a basic configuration diagram of an advertisement providing system according to an embodiment of the present invention. It is a block diagram which shows the main structures of the portable terminal 1 which concerns on this embodiment. It is a block diagram which shows the main structures of the advertisement management server 4 which concerns on this embodiment. It is a figure which shows an example of the reward table which concerns on this embodiment. It is a figure which shows an example of the information regarding the reward registered into the registrant file which concerns on this embodiment. It is a figure for demonstrating the installation position of the display screen which displays an advertisement in a portable terminal.

Explanation of symbols

DESCRIPTION OF SYMBOLS 1 Mobile terminal 2 Base station 3 Switching office 4 Advertisement management server 6 Mobile telephone communication network 7 Communication network 12 Control part 13 Clock part 14 Advertisement data storage part 15 Position detection part 16 Key operation part 17a Main display part 17b Sub display part 21 CPU
22 ROM
23 RAM
24 Advertising DB (Advertising Database)
25 Communication Department 26 Reward DB (Reward Database)
28 Registrant DB (Registrant Database)

Claims (3)

Display means arranged at a position that can be viewed from the periphery of the user by being arranged on the outside as viewed from the user when the user uses for a call;
Storage means for storing advertisement data which is an advertisement whose reward is determined based on display time ;
A mobile terminal comprising: control means for displaying an advertisement stored in the storage means on the display means when a call is started and terminating display of the advertisement when the call is finished .   The portable terminal according to claim 1, further comprising a housing in which the display unit and the speaker are arranged on opposite surfaces.   The portable terminal according to claim 1, wherein the control unit stores the advertisement data received from the advertisement management server in the storage unit.

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