JP5418372B2 - Communication system and communication method - Google Patents

Description

  The present invention relates to a communication system and a communication method for performing communication.

  In general, in a wireless communication system, a communication carrier that secures, manages, and charges a wireless communication channel (communication band) is used when connecting a wireless communication terminal and a wireless base station. When connecting each other, it provides a connection form that only opens a communication channel.

  Further, in recent years, a technique has been considered in which advertisement information is distributed to a communication terminal and the advertisement information is output from the communication terminal while communication is not performed between the communication terminal operated by the user and the network. (For example, refer to Patent Document 1).

JP 2003-216863 A

  However, in the above-described technology, in most cases, a communication carrier provides a connection form that merely opens a communication channel, and a communication carrier that secures the wireless band can intervene in communication. There is a problem that is not actively used.

  The technique described in Patent Document 1 also has a problem that there is no particular merit for the user (user) by distributing advertisement information.

  The objective of this invention is providing the communication system and communication method which solve the subject mentioned above.

The communication system of the present invention includes:
In a communication system including a communication terminal operated by a user, a communication provider server that charges a communication fee of the communication terminal, and an advertisement provider server that stores advertisement data to be transmitted to the communication terminal in advance,
When the communication terminal is connected to a communication carrier network to which the communication carrier server is connected, the communication terminal requests the communication carrier server to transmit the advertisement data, and transmits the request from the communication carrier server. When the advertisement data thus output is output and the output is started, the telecommunications carrier server is notified of the start of the output, and when the output is stopped, the telecommunications carrier indicates that the output has been stopped. Notify the server,
When the communication carrier server is requested to transmit the advertisement data from the communication terminal, the communication carrier server transmits the advertisement data acquired from the advertisement carrier server to the communication terminal, and starts the output from the communication terminal. Is deducted from the communication fee, the communication fee is charged according to the advertising time, which is the time from when the notification is made to the effect that the output is stopped, and the advertising fee is charged to the advertising business. Advertising fee billing information for billing the advertiser is transmitted to the advertisement provider server.

Further, the communication method of the present invention includes:
A communication system comprising a communication terminal operated by a user, a telecommunications carrier server that charges a communication fee for the telecommunications terminal, and an advertising business server owned by an advertising business that transmits advertising data to the communication terminal A communication method in which
When the communication terminal is connected to a telecommunications carrier network to which the telecommunications carrier server is connected, a process for requesting the telecommunications carrier server to transmit the advertisement data;
When the communication carrier server is requested to transmit the advertisement data from the communication terminal, a process of acquiring the advertisement data from the advertisement carrier server;
A process in which the communication carrier server transmits advertisement data acquired from the advertisement carrier server to the communication terminal;
A process in which the communication terminal outputs advertisement data transmitted from the communication carrier server;
When the communication terminal starts the output, a process of notifying the telecommunications carrier server that the output has started;
When the communication terminal stops the output, a process of notifying the communication carrier server that the output has been stopped;
The communication fee is deducted from the communication fee according to the advertisement time, which is the time from when the communication terminal is notified that the output is started from the communication terminal until it is notified that the output is stopped. And processing for charging the communication fee;
The telecommunications carrier server performs processing for transmitting advertising fee billing information for charging the advertising fee to the advertising agent server to the advertising agent server.

  As described above, in the present invention, advertisement can be effectively distributed to a communication terminal operated by a user.

It is a figure which shows one Embodiment of the communication system of this invention. It is the figure which showed the form shown in FIG. 1 in detail. It is a figure which shows an example of an internal structure of the communication terminal shown in FIG. FIG. 3 is a diagram illustrating an example of an internal configuration of a radio base station illustrated in FIG. 2. It is a figure which shows an example of an internal structure of the GW server shown in FIG. It is a figure which shows an example of an internal structure of the authentication server shown in FIG. It is a figure which shows an example of an internal structure of the advertisement mediation content server shown in FIG. It is a figure which shows an example of an internal structure of the accounting server shown in FIG. It is a figure which shows an example of an internal structure of the advertising agency server shown in FIG. 3 is a flowchart for explaining processing in the entire communication system shown in FIG. 2. It is a sequence diagram for demonstrating an advertisement display process among the communication methods between each apparatus and server shown in FIG. It is a sequence diagram for demonstrating the temporary advertisement display stop process after advertisement display among the communication methods between each apparatus and server shown in FIG. It is a sequence diagram for demonstrating an advertisement setting change process among the communication methods between each apparatus and server shown in FIG. It is a sequence diagram for demonstrating the cutting process after an advertisement display among the communication methods between each apparatus and server shown in FIG.

  Embodiments of the present invention will be described below with reference to the drawings.

  FIG. 1 is a diagram showing an embodiment of a communication system according to the present invention.

  As shown in FIG. 1, this embodiment includes a communication terminal 100, a communication provider server 200 connected to a communication provider network 400, and an advertisement provider server 300 connected to an advertisement provider network 500. Yes.

  The communication terminal 100 is a terminal station having a communication function and operated by a user. Further, when the communication terminal 100 is connected to the communication carrier network 400, the communication terminal 100 requests the communication carrier server 200 to transmit advertisement data. Further, the communication terminal 100 outputs advertisement data transmitted from the communication carrier server 200 in response to the request. In this output method, when the advertisement data is image data, the image data is displayed. When the advertisement data is sound data, the sound data is reproduced and emitted. Further, when the communication terminal 100 starts outputting the advertisement data, the communication terminal 100 notifies the communication carrier server 200 that the output has started. Further, when the communication terminal 100 stops the output of the advertisement data, the communication terminal 100 notifies the communication carrier server 200 that the output has been stopped. Further, the communication terminal 100 monitors the connection status with the communication carrier network 400. Further, when the communication terminal 100 detects disconnection of the connection with the communication carrier network 400 by the monitoring, the communication terminal 100 notifies the communication carrier server 200 that the output of the advertisement data is stopped. In addition, the communication terminal 100 transmits connection status information indicating the monitored connection status to the communication carrier server 200. In addition, when receiving an input of an advertisement time that is a time for outputting advertisement data from a user who operates the communication terminal 100, the communication terminal 100 transmits advertisement time information indicating the advertisement time to the communication carrier server 200. In addition, when the communication terminal 100 has received fee deduction information indicating that the advertisement fee (the fee corresponding to the output of the advertisement) has been subtracted from the communication fee together with the advertisement data from the communication provider server 200, the communication terminal 100 receives the fee deduction information. Is displayed.

  Note that the communication terminal 100 may perform communication using wired communication or may perform communication using wireless communication.

  Further, the communication terminal 100 may operate as a wireless station by being mounted on or attached (connected) to a PC (Personal Computer) terminal such as a wireless card or a wireless module.

  The communication carrier server 200 is a server owned by the communication carrier. In addition, the communication carrier server 200 charges a communication fee for the communication terminal 100. When the communication terminal 100 is requested to transmit advertisement data from the communication terminal 100, the communication provider server 200 acquires the advertisement data from the advertisement provider server 300. Note that the communication carrier server 200 may acquire advertisement data to be transmitted to the communication terminal 100 from the advertisement carrier server 300 in advance. Further, the communication carrier server 200 transmits the advertisement data acquired from the advertisement carrier server 300 to the communication terminal 100. Further, the communication carrier server 200 communicates an advertising fee according to the advertising time, which is a time from when the communication terminal 100 is notified that the output of the advertising data is started until it is notified that the output is stopped. Subtract from the charge. In addition, the communication carrier server 200 transmits advertisement fee billing information for charging the advertisement carrier to the advertisement carrier server 300. In addition, when the connection status information transmitted from the communication terminal 100 indicates that the disconnection from the communication carrier network 400 has been detected, the communication carrier server 200 has stopped outputting advertisement data. Is determined to have been notified. Further, the communication carrier server 200 transmits the advertisement data to the communication terminal 100 for the advertisement time indicated by the advertisement time information transmitted from the communication terminal 100. Further, the telecommunications carrier server 200 acquires image data from the advertising carrier server 300 as advertisement data, and transmits the acquired image data to the communication terminal 100. In addition, the telecommunications carrier server 200 acquires voice data from the advertising carrier server 300 as advertisement data, and transmits the acquired voice data to the communication terminal 100. In addition, the communication carrier server 200 transmits to the communication terminal 100 fee deduction information indicating that the advertisement fee is subtracted from the communication fee together with the advertisement data.

  The advertisement company server 300 is a server owned by the advertisement company. In addition, the advertisement provider server 300 stores advertisement data distributed to the communication terminal 100. Further, the advertisement provider server 300 transmits the advertisement data to the communication provider server 200 when the advertisement data is requested from the communication provider server 200. Further, when the advertisement provider server 300 is requested for advertisement data from the communication provider server 200, the advertisement provider server 300 acquires position information indicating the position of the communication terminal 100 that has requested transmission of the advertisement data from the communication provider server 200, Advertisement data corresponding to the position of the communication terminal 100 indicated by the position information may be transmitted to the communication carrier server 200.

  The communication carrier network 400 is a communication network managed by the communication carrier.

  The advertising business network 500 is a communication network managed by the advertising business.

  FIG. 2 is a diagram showing in detail the form shown in FIG. Here, the case where the communication terminal 100 is a terminal station having a wireless communication function will be described as an example.

  As shown in FIG. 2, the communication terminal 100 and the communication carrier network 400 are connected via a radio base station 600 and a GW server 700.

  The radio base station 600 is a general base station that terminates radio signals.

  The GW server 700 is a connection device for connecting the radio base station 600 and the communication carrier network 400.

  As shown in FIG. 2, the communication carrier server 200 is provided with an authentication server 210, a billing server 220, and an advertisement mediating content server 230. Note that the authentication server 210, the billing server 220, and the advertisement mediation content server 230 are not limited to those provided in one server, but may be physically separate servers or may be installed in different places. May be.

  The authentication server 210 authenticates the communication terminal 100.

  The charging server 220 charges a communication fee based on the time and information amount when the communication terminal 100 and the communication carrier network 400 are connected.

  The advertisement mediation content server 230 acquires advertisement data from the advertisement provider server 300. At that time, the advertisement mediating content server 230 makes a request for advertisement data to the advertisement provider server 300.

  Further, as shown in FIG. 2, the communication carrier network 400 and the advertisement carrier network 500 are connected via a router 800.

  The detailed configuration of each device (server) shown in FIG. 2 will be described below.

  FIG. 3 is a diagram showing an example of an internal configuration of communication terminal 100 shown in FIG.

  As illustrated in FIG. 3, the communication terminal 100 illustrated in FIG. 2 includes a connection status monitoring unit 101, an advertisement output unit 102, and an antenna 103. FIG. 3 shows only the components related to the present invention among the components of the communication terminal 100 shown in FIG.

  The connection status monitoring unit 101 monitors the connection status (connection status) with the radio base station 600. Further, the connection status monitoring unit 101 notifies the radio base station 600 of the monitored connection status via the antenna 103.

  The advertisement output unit 102 outputs the advertisement data transmitted from the communication carrier server 200. At this time, when the advertisement data transmitted from the communication carrier server 200 is image data, the image data is displayed. Further, when the advertisement data transmitted from the communication carrier server 200 is voice data, the voice data is reproduced and emitted.

  The antenna 103 transmits and receives radio signals to and from the radio base station 600.

  FIG. 4 is a diagram illustrating an example of an internal configuration of the radio base station 600 illustrated in FIG.

  As illustrated in FIG. 4, the radio base station 600 illustrated in FIG. 2 includes a connection processing unit 601, a connection status monitoring unit 602, and an antenna 603. FIG. 4 shows only the components related to the present invention among the components of the radio base station 600 shown in FIG.

  The connection processing unit 601 performs processing for connecting to the communication terminal 100. This connection process is the same as that generally performed.

  The connection status monitoring unit 602 monitors the connection status with the communication terminal 100. In addition, when there are a plurality of connected communication terminals, the connection status monitoring unit 602 aggregates the connection status with them and notifies the GW server 700 of them.

  The antenna 603 transmits and receives radio signals to and from the communication terminal 100.

  FIG. 5 is a diagram illustrating an example of an internal configuration of the GW server 700 illustrated in FIG.

  As illustrated in FIG. 5, the GW server 700 illustrated in FIG. 2 includes a connection processing unit 701 and a connection status monitoring unit 702. FIG. 5 shows only the components according to the present invention among the components of the GW server 700 shown in FIG.

  The connection processing unit 701 performs processing for connecting to the radio base station 600. This connection process is the same as that generally performed.

  The connection status monitoring unit 702 monitors the connection status of the communication terminal 100. In addition, the connection status monitoring unit 702 aggregates the connection status including the case where the communication terminal 100 moves between a plurality of radio base stations by handover, and notifies the higher-level authentication server 210 of the connection status.

  FIG. 6 is a diagram illustrating an example of an internal configuration of the authentication server 210 illustrated in FIG.

  The authentication server 210 shown in FIG. 2 includes an authentication processing unit 211 and a connection status monitoring unit 212 as shown in FIG. FIG. 6 shows only the components related to the present invention among the components of the authentication server 210 shown in FIG.

  The authentication processing unit 211 performs authentication processing of the communication terminal 100 via the radio base station 600 and the GW server 700. This authentication process is the same as that generally performed.

  The connection status monitoring unit 212 monitors the connection status of the communication terminal 100. In addition, when there are a plurality of connected communication terminals, the connection status monitoring unit 212 aggregates the connection statuses and notifies the advertisement mediation content server 230 of them.

  FIG. 7 is a diagram showing an example of the internal configuration of the advertisement mediating content server 230 shown in FIG.

  The advertisement mediation content server 230 shown in FIG. 2 is provided with an advertisement display management unit 231 and an advertisement data mediation unit 232 as shown in FIG. FIG. 7 shows only the components related to the present invention among the components of the advertisement mediating content server 230 shown in FIG.

  The advertisement display management unit 231 monitors the advertisement display status on the communication terminal 100 based on the connection status of the communication terminal 100 and notifies the billing server 220 of it.

  The advertisement data mediating unit 232 transfers advertisement data to the communication terminal 100 in cooperation with the advertisement provider server 300 on the advertisement provider network 500 via the communication provider network 400 and the router 800.

  FIG. 8 is a diagram showing an example of the internal configuration of billing server 220 shown in FIG.

  The charge server 220 shown in FIG. 2 is provided with a charge calculator 221 and a charge deduction calculator 222 as shown in FIG. FIG. 8 shows only the components related to the present invention among the components of the billing server 220 shown in FIG.

  The charge calculation unit 221 calculates communication charges such as conventional flat-rate billing, pay-as-you-go billing, and policy-based billing.

  The charge deduction calculating unit 222 compensates and reduces a part of the communication charge of the user who operates the communication terminal 100 from the advertisement charge revenue according to the advertisement display status on the communication terminal 100. This fee deduction calculation is also reflected in the calculation of the advertising fee paid by the advertising company that is the advertiser to the communication company.

  FIG. 9 is a diagram illustrating an example of an internal configuration of the advertisement provider server 300 illustrated in FIG.

  As shown in FIG. 9, the advertisement provider server 300 shown in FIG. 2 includes an advertisement data management unit 301 and an advertisement data storage unit 302. FIG. 9 shows only the components related to the present invention among the components of the advertising agency server 300 shown in FIG.

  The advertisement data storage unit 302 stores actual advertisement data distributed to the communication terminal 100.

  The advertisement data management unit 301 updates the advertisement data stored in the advertisement data storage unit 302 and transmits it to the advertisement mediation content server 230.

  The advertisement data can be replaced in real time for each communication terminal, for each unit time, for each access frequency, or the like. Further, a plurality of advertisement data can be registered in the relevant field so as to select an advertisement in a field expected by the user operating the communication terminal in accordance with the setting information of each communication terminal.

  Further, the advertisement media server 230 on the telecommunications carrier network 400 side can also have the function of the advertising business server 300.

  Hereinafter, a communication method in the communication system shown in FIG. 2 will be described. Here, the case where the communication system shown in FIG. 2 assumes a wireless LAN (Local Area Network) or WiMAX (Worldwide Interoperability for Microwave Access) will be described as an example. Further, the case where the advertisement data is image data will be described as an example. That is, the communication terminal 100 outputs the advertisement data by displaying it.

  First, processing in the entire communication system shown in FIG. 2 will be described using a flowchart.

  FIG. 10 is a flowchart for explaining processing in the entire communication system shown in FIG.

  First, when the communication terminal 100 is activated (step S1), between the communication terminal 100 and the radio base station 600, between the radio base station 600 and the GW server 700, and between the GW server 700 and the communication carrier server 200. A link process for connection is performed, a series of procedures for completing terminal authentication and the like are completed, and the wireless network is connected (step S2).

  Then, the communication terminal 100 displays on the screen of the communication terminal 100 whether or not an advertisement field that can be set by the user along with the connection has been selected, or whether or not there is an intention to change the advertisement setting. Inspired by

  When the advertisement field is not selected or when there is a change in advertisement setting (Yes in step S3), an input such as selection of an advertisement field desired by the user (multiple selection is possible) is accepted on the screen of the communication terminal 100 Then, the setting update information is notified from the communication terminal 100 to the advertisement display management unit 231 of the advertisement mediation content server 230 (step S4). Here, as information that can be set on the screen of the communication terminal 100, in addition to the advertisement field to be selected, selection of advertisement non-display (communication charge discount by advertisement display is not implemented), maximum advertisement display time (indefinite selection) Possible).

  After the process of step S4, the advertisement data is transferred from the advertisement mediation content server 230 to the communication terminal 100 (step S5). Also, when the process of step S3 is No, the process of step S5 is performed. The process of transferring the advertisement data is transferred to the communication terminal 100 by requesting the advertisement data to the advertisement display management unit 231 of the advertisement mediating content server 230 in the form of specifying the advertisement field set in the communication terminal 100. The In addition, the advertisement mediating content server 230 transfers update data of advertisement data or advertisement data of another field within the selected field to the communication terminal 100 within the range of selection of the maximum advertisement display time set by the communication terminal 100. May be. In addition, when there is already accumulated advertisement data in the advertisement output unit 102 of the communication terminal 100 and the same advertisement data is used for advertisement display, a new transfer is not performed and the accumulated advertisement data is displayed as it is. It may be a thing. Further, when the advertisement data is transferred, an inquiry is made to the advertisement provider server 300 on the advertisement provider network 500 by a regular or irregular request from the advertisement mediation content server 230, and the advertisement data management section is sent from the advertisement data storage section 302. The advertisement data may be transferred through the advertisement data mediation unit 232 of the advertisement mediation content server 230 via 301. Alternatively, the advertisement data mediation unit 232 of the advertisement mediation content server 230 is transmitted from the advertisement data storage unit 302 of the advertisement business server 300 via the advertisement data management unit 301 according to a regular or irregular request from the advertisement business server 300. The advertisement data may be transferred to.

  After that, when the advertisement data is received by the advertisement output unit 102 of the communication terminal 100, the advertisement display is started within the range of the maximum time set in the communication terminal 100, and the advertisement display content is started. The advertisement display management unit 231 of the server 230 is notified.

  Then, while the advertisement is displayed, the advertisement display status is notified to the charge deduction calculation unit 222 of the billing server 220 periodically or when an event occurs, and the charge deduction calculation for each communication terminal is sequentially performed. This fee deduction calculation uses parameters that have a discount rate set for each displayed advertisement data, in addition to the basic fee, pay-per-use fee, maximum deduction amount, etc. set for each service policy contracted by the operator. Thus, the rough calculation information of the deduction amount is displayed for reference in the form of being notified to the communication terminal 100 (step S6).

  As part of the advertisement display monitoring in the communication terminal 100, the connection status with the radio base station 600 is notified from the connection status monitoring unit 101 of the communication terminal 100 to the connection status monitoring unit 602 of the radio base station 600, and further the radio base station The connection status monitoring unit 602 of 600 notifies the connection status monitoring unit 702 of the GW server 700, and further notifies the connection status monitoring unit 212 of the authentication server 210 from the connection status monitoring unit 702 of the GW server 700. In this notification, in addition to the connection status notification, a disconnection detection notification indicating that a disconnection has been detected, a disconnection detection notification indicating that a disconnection notice has been received, and that the advertisement display has been manually stopped by the user. Advertisement display interruption notification, and advertisement display end notification when the advertisement display period reaches the maximum set time.

  Note that when the communication terminal 100 is in an idle state or is in a state where the advertisement display effect is not recognized due to screen saver activation or the like, a temporary advertisement display stop notification is transmitted from the communication terminal 100.

  Further, in the authentication server 210, when the above-mentioned notification is not received for a certain period for each communication terminal, or the disconnection notice notification is spontaneously transmitted from the communication terminal 100, and the disconnection detection notification is sent to the authentication server 210. Is transmitted to the advertisement display management unit 231 of the advertisement mediation content server 230, and the advertisement display management unit 231 grasps the advertisement display period based on this result.

  Further, the advertisement intermediary content server 230 notifies the billing server 220 of this advertisement display period, so that the final charge deduction calculation is completed, and the charge deduction amount of the user of the communication terminal 100 is accumulated. The deduction is reflected in the payment fee. At that time, when the communication terminal 100 continues the wireless connection or when the communication terminal 100 is connected next time, the approximate discount amount of the communication fee is displayed on the terminal station screen. Thereby, the user can know the reduction in the communication fee due to the advertisement display as an approximation.

  In addition, by setting the stage of the advertisement cost in the billing server 220 in advance, the advertisement cost can be automatically increased or decreased from the result of totalizing the advertisement display status for each communication terminal, or can be set as a fixed amount. It is reflected in the bill to the advertising agency.

  The user can end the advertisement display at any time while connected as the communication terminal 100 by using the advertisement display screen or the advertisement field setting screen displayed on the communication terminal 100.

  When the advertisement display is stopped by the user or the link of the communication terminal 100 is stopped (Yes in step S7), the advertisement display is stopped and a notification to that effect is given (step S8).

  On the other hand, if the advertisement display is not stopped by the user or the link of the communication terminal 100 is not stopped (No in step S7), that fact is notified (step S9), and the communication fee approximate discount is sent from the billing server 220 to the communication terminal 100. (Step S10).

  The above-described communication method between each device and server shown in FIG. 2 will be described below. That is, it will be described with which apparatus the process described with reference to FIG. 10 is performed.

  FIG. 11 is a sequence diagram for explaining the advertisement display process in the communication method between the apparatuses and servers shown in FIG.

  First, when the communication terminal 100 is activated (step S21), between the communication terminal 100 and the wireless base station 600, between the wireless base station 600 and the GW server 700, and between the GW server 700 and the communication carrier server 200. The link processing for connection is performed, a series of procedures for completing terminal authentication and the like is completed, and the wireless network is connected (step S22).

  Further, the advertisement data is transferred (transmitted) from the advertisement provider server 300 to the advertisement mediation content server 230 (step S23). This transmission timing is not particularly defined.

  Also, connection status information indicating the connection status monitored by the connection status monitoring unit 101 of the communication terminal 100 is transmitted from the communication terminal 100 to the radio base station 600, transmitted from the radio base station 600 to the GW server 700, and GW It is transmitted from the server 700 to the authentication server 210 (step S24). The connection status information may be transmitted at a preset period or may be transmitted at a preset timing.

  After that, when an input such as selection of an advertisement field desired by the user (multiple selection is possible) is received on the screen of the communication terminal 100, the communication terminal 100 sends an advertisement display management unit 231 to the advertisement display management unit 231. The setting update information is notified (advertisement setting notification) (step S25).

  Then, advertisement data is requested from the advertisement data mediation unit 232 of the advertisement mediation content server 230 to the advertisement business server 300 (step S26).

  In the advertisement provider server 300 for which the advertisement data is requested, the advertisement data management unit 301 reads the advertisement data from the advertisement data storage unit 302, and the read advertisement data is read from the advertisement data management unit 301 by the advertisement mediation content server 230. Is transferred (transmitted) to (step S27).

  Then, the advertisement data transmitted from the advertisement data management unit 301 is transmitted from the advertisement mediation content server 230 to the communication terminal 100 (step S28). At this time, by displaying the advertisement data on the communication terminal 100, fee deduction information indicating that a part of the communication fee is deducted is also transmitted together with the advertisement data.

  When the advertisement data and the fee deduction information are received by the communication terminal 100, the advertisement data and the fee deduction information are displayed on the communication terminal 100, and an advertisement display notification indicating that the advertisement display has started is displayed on the communication terminal 100. To the advertisement mediating content server 230 (step S29).

  Then, an advertisement display acceptance notification indicating that the advertisement mediation content server 230 has accepted the advertisement display notification is transmitted from the advertisement mediation content server 230 to the communication terminal 100 (step S30).

  Further, the advertisement mediation content server 230 notifies the billing server 220 of a charge deduction start request for requesting the start of communication charge deduction (step S31).

  When the deduction of the communication fee is started in the billing server 220 by the fee deduction start request, a fee deduction start notification indicating that fact is transmitted from the billing server 220 to the advertisement mediating content server 230 (step S32).

  Further, as described above, connection status information indicating the connection status monitored by the connection status monitoring unit 101 of the communication terminal 100 is transmitted from the communication terminal 100 to the radio base station 600 as needed, and from the radio base station 600 to the GW. It is transmitted to the server 700, and transmitted from the GW server 700 to the authentication server 210 (step S33).

  FIG. 12 is a sequence diagram for explaining temporary advertisement display stop processing after advertisement display in the communication method between the apparatuses and servers illustrated in FIG. 2. Here, the advertisement display stop process after the advertisement display process described with reference to FIG. 11 will be described as an example.

  After the process of step S33 described with reference to FIG. 11, when the communication terminal 100 is in an idle state or is in a state where the advertisement display effect is not recognized due to screen saver activation or the like, the advertisement display is temporarily stopped. Is transmitted from the communication terminal 100 to the advertisement mediating content server 230 (step S34).

  Then, a charge deduction end request, which is a request to end the charge deduction, is transmitted from the advertisement mediation content server 230 to the billing server 220 (step S35).

  When the charge deduction is completed in the billing server 220 by the charge deduction end notification, a charge deduction end notification indicating that the charge deduction has been completed is transmitted from the billing server 220 to the advertisement mediating content server 230 (step S36).

  Further, as described above, connection status information indicating the connection status monitored by the connection status monitoring unit 101 of the communication terminal 100 is transmitted from the communication terminal 100 to the radio base station 600 as needed, and from the radio base station 600 to the GW. It is transmitted to the server 700, and transmitted from the GW server 700 to the authentication server 210 (step S37).

  FIG. 13 is a sequence diagram for explaining the advertisement setting change process in the communication method between the apparatuses and servers shown in FIG. Here, the advertisement setting change process after the process described with reference to FIG. 12 will be described as an example.

  After the process of step S37 described with reference to FIG. 12, when an input for changing the advertisement setting by the user is received by the communication terminal 100, an advertisement setting change notification indicating the content of the change is communicated. The message is transmitted from the terminal 100 to the advertisement mediating content server 230 (step S38). As described above, the contents of the change include an advertisement field to be selected, selection of advertisement non-display (no communication fee discount is provided by advertisement display), maximum advertisement display time (indefinite selection is possible), and the like. For example, when the communication terminal 100 receives an input of the advertisement time that is the time for displaying the advertisement data, the advertisement time information indicating the advertisement time is transmitted from the communication terminal 100 to the communication carrier server 200. .

  Then, the advertisement data corresponding to the changed content is requested from the advertisement mediator content server 230 to the advertising agency server 300 (step S39), and the corresponding advertisement data is transmitted from the advertisement agency server 300 to the advertisement mediator content server 230 ( Transfer) (step S40).

  Then, the advertisement data transmitted from the advertisement data management unit 301 is transmitted from the advertisement mediation content server 230 to the communication terminal 100 (step S41). At this time, by displaying the advertisement data on the communication terminal 100, fee deduction information indicating that a part of the communication fee is deducted is also transmitted together with the advertisement data.

  When the advertisement data and the fee deduction information are received by the communication terminal 100, the advertisement data and the fee deduction information are displayed on the communication terminal 100, and an advertisement display notification indicating that the advertisement display has started is displayed on the communication terminal 100. To the advertisement mediating content server 230 (step S42).

  Then, an advertisement display acceptance notification indicating that the advertisement mediation content server 230 has accepted the advertisement display notification is transmitted from the advertisement mediation content server 230 to the communication terminal 100 (step S43).

  Further, the advertisement mediation content server 230 notifies the billing server 220 of a charge deduction start request for requesting the start of communication charge deduction (step S44).

  When the deduction of the communication charge is started in the billing server 220 by the charge deduction start request, a charge deduction start notification indicating that is transmitted from the billing server 220 to the advertisement mediating content server 230 (step S45).

  Further, as described above, connection status information indicating the connection status monitored by the connection status monitoring unit 101 of the communication terminal 100 is transmitted from the communication terminal 100 to the radio base station 600 as needed, and from the radio base station 600 to the GW. It is transmitted to the server 700, and transmitted from the GW server 700 to the authentication server 210 (step S46).

  FIG. 14 is a sequence diagram for explaining a disconnection process after advertisement display in the communication method between the apparatuses and servers shown in FIG. Here, the cutting process after the advertisement setting changing process described with reference to FIG. 13 will be described as an example.

  After the process of step S46 described with reference to FIG. 13, when the advertisement display is stopped by the intention of the user or the link of the communication terminal 100 is stopped, the advertisement display is stopped and the connection status monitoring unit 101 of the communication terminal 100 is stopped. Is transmitted to the connection status monitoring unit 602 of the radio base station 600 (step S47), and the disconnection detection notification is transmitted from the connection status monitoring unit 602 of the radio base station 600 to the connection status monitoring unit 702 of the GW server 700. (Step S48), a disconnection detection notification is transmitted from the connection status monitoring unit 702 of the GW server 700 to the connection status monitoring unit 212 of the authentication server 210 (Step S49), and the connection status monitoring unit 212 of the authentication server 210 transmits the advertisement mediation content server. A disconnection detection notification is transmitted to the advertisement display management unit 231 (step S50). The connection status information described above may be used for this disconnection notice and disconnection detection notification. That is, by including information indicating “disconnection detection” in the connection status information, it is possible to recognize that the disconnection, that is, the output of the advertisement data has been stopped in each device.

  When the advertisement display management unit 231 of the advertisement mediating content server 230 receives the disconnection detection notification, the charge deduction for requesting the charge deduction calculation unit 222 of the billing server 220 to end the charge deduction is completed from the advertisement display management unit 231 A request is transmitted (step S51).

  When the fee deduction termination request is received by the fee deduction calculating unit 222, the fee deduction is terminated, and the fee deduction amount is calculated by the fee deduction calculating unit 222. A specific calculation method is as described above.

  When the deduction fee amount is determined by the billing server 220, a bill deduction completion notification indicating that the fee deduction has been completed is transmitted from the billing server 220 to the advertisement display management unit 231 of the advertisement mediating content server 230 (step S52). .

  After that, when the communication terminal 100 is reconnected the next time, the deduction amount information indicating the deduction fee amount is displayed as a subtraction subtotal (approximate value) at the previous connection or a cumulative deduction amount (approximate value) until the previous connection. Save it until the next connection for display. The calculated value may be reset in accordance with the billing timing, but after the reset request timing, the deduction amount information is actually reset after the final result is displayed on the terminal connected next time. When the user again wants to display an advertisement, the charge deduction in the charging server 220 is started again by the same process as the connection start of the communication terminal 100 by the connection status notification.

  Note that the advertising fee billing information for charging the advertising fee for the advertising fee (deduction fee) for displaying the advertising data on the communication terminal 100 is transmitted from the telecommunications carrier server 200 to the advertising agent server 300. The timing is not specified.

  Further, in this embodiment, the display of advertisement data is assumed to be displayed on the forefront of the screen of the communication terminal 100, and a display method is provided on the communication terminal 100 so that the user can be surely touched while the advertisement data is being displayed. Implement the function. In addition, a function is implemented in the communication terminal 100 so that the user can interrupt or resume the display of the advertisement data with a simple operation.

  In the above-described embodiment, the application assuming a wireless system such as a wireless LAN or WiMAX has been described as an example. However, the communication system can identify a communication terminal of each user and communicates with the communication terminal. Any communication system in which a provider intervenes, or a communication system that can limit the initial connection destination of a user terminal in the form of a local area LAN, for example, can be used regardless of whether it is a wireless system or a wired system. A system that implements (Protocol) has a very high affinity with the present invention.

  In the above-described embodiment, an example is shown in which a connection status monitoring unit is arranged in each of the radio base station 600, the GW server 700, and the authentication server 210 to monitor the connection status according to each connection level. As a simple example, the connection status monitoring unit 101 of the communication terminal 100 may directly notify the advertisement display management unit 231 of the advertisement mediation content server 230. In this case, a detection of a display state during a temporary handover or a communication interruption due to movement to a place where radio waves from the radio base station 600 do not reach is a polling operation from the advertisement mediation content server 230 to only the communication terminal 100. It is only limited to grasping the connection status by the network, and since the merit of real-time property is partially lacking, it is possible to provide a system that does not have much influence as an advertising medium.

  In addition, if the user has set the intention to respond to pop-up advertisement display at the timing desired by the advertiser, the advertiser, as the advertisement data display setting, the push type at the timing when the advertiser wants to send the advertisement data The display of advertising data can also be provided. For example, when each telecommunications carrier and an advertiser make a contract, a display in which the time is synchronized with an event or the like progressing in real time for the entire world is also possible.

  On the other hand, as an example of narrowing down the advertisement display target person, the telecommunications carrier targets the advertiser depending on the contract address of the user who operates the communication terminal 100 and the position of the wireless base station 600 to which the communication terminal 100 is connected. Since it is possible to grasp that communication is performed within a desired range, it is possible to display advertisement data for a limited area.

  Moreover, although the screen display advertisement which assumed the video advertisement and the still image as an advertisement was taken as an example, as described above, the mechanism can be diverted as voice advertisement data (voice data) for the voice communication business. In this case, the advertisement is broadcast in the background for an actual call, or the advertiser pays the communication fee during the advertisement period by receiving and receiving the advertisement for a certain time. Examples of advertising broadcasting in the background include, for example, an example in which music, BGM, and the like released by the music industry, the game industry, etc. are played in the background.

  In addition, in the case where the communication fee reduction at the communication terminal 100 is not grasped in real time and is handled by a moon-meeting or the like, without specifying the communication terminal 100, digital broadcasting such as one-segment broadcasting, analog broadcasting, cable broadcasting, data broadcasting , Internet broadcasting, video (video) distribution, audio distribution, music distribution, movie trailer distribution, etc., can also be applied to simultaneous distribution to premises and vehicle screen terminals. You can also expect the integration benefits of unifying with.

  The present invention described above has the following effects.

  First, the user can reduce the communication charge of the user by displaying the advertisement.

  Furthermore, by informing the user of the reduced amount of charges, the user can experience the benefits of reducing the charges, and can expect a psychological effect that induces actions for the next advertisement display. In this respect, since it is possible to select whether or not to display advertisements at the user's intention, such as when there is no need to reduce charges, there is an advantage that consideration can be given to users who do not require advertisements.

  In addition, since the advertiser can transmit effective advertisements by narrowing down the target users, there is an advantage that cost effectiveness can be increased and advertising costs can be effectively utilized.

  Further, the advertiser can provide an advertisement in real time by updating the advertisement data, and there is an advantage that the opportunity for prompt information provision to the target can be increased without missing an advertisement opportunity such as event linkage.

  Then, there is an advantage that the advertiser can simultaneously send advertisements from the advertisement provider server to the advertisement mediator content servers of each of the plurality of communication providers to the communication provider implementing the same mechanism.

  Next, since a telecommunications carrier always uses a network resource to connect to the carrier server at the time of connection and uses the network resources in conjunction with the connection operation, the hardware adds server equipment and its peripheral equipment. There is a merit that can be realized.

  In addition, there is an advantage that the communication carrier not only provides the communication path but also obtains an opportunity for revenue from the advertising fee and can sell a new advertising channel frame.

DESCRIPTION OF SYMBOLS 100 Communication terminal 101,212,602,702 Connection condition monitoring part 102 Advertisement output part 103,603 Antenna 200 Communication carrier server 210 Authentication server 211 Authentication processing part 220 Billing server 221 Charge calculation part 222 Charge deduction calculation part 230 Advertisement mediation content Server 231 Advertising display management unit 232 Advertising data mediation unit 300 Advertising company server 301 Advertising data management unit 302 Advertising data storage unit 400 Communication carrier network 500 Advertising company network 600 Wireless base stations 601 and 701 Connection processing unit 700 GW server 800 Router

Claims (10)

In a communication system including a communication terminal operated by a user, a communication provider server that charges a communication fee of the communication terminal, and an advertisement provider server that stores advertisement data to be transmitted to the communication terminal in advance,
When the communication terminal is connected to a communication carrier network to which the communication carrier server is connected, the communication terminal requests the communication carrier server to transmit the advertisement data, and transmits the request from the communication carrier server. When the advertisement data thus output is output and the output is started, the telecommunications carrier server is notified of the start of the output, and when the output is stopped, the telecommunications carrier indicates that the output has been stopped. Notify the server,
When the communication carrier server is requested to transmit the advertisement data from the communication terminal, the communication carrier server transmits the advertisement data acquired from the advertisement carrier server to the communication terminal, and starts the output from the communication terminal. Is deducted from the communication fee, the communication fee is charged according to the advertising time, which is the time from when the notification is made to the effect that the output is stopped, and the advertising fee is charged to the advertising business. A communication system, characterized in that advertising billing information for billing an advertiser is transmitted to the advertisement provider server. The communication system according to claim 1, wherein
When the communication provider server is requested to transmit the advertisement data from the communication terminal, the communication provider server requests the advertisement data to the advertisement provider server, and has been transmitted from the advertisement provider server in response to the request. Sending advertisement data to the communication terminal,
The advertisement provider server, when the advertisement data is requested from the communication provider server, transmits the stored advertisement data to the communication provider server. The communication system according to claim 1, wherein
The communication terminal monitors a connection status with the communication carrier network, and when the disconnection is detected by the monitoring, notifies the communication carrier server that the output has been stopped. A communication system. The communication system according to claim 1, wherein
The communication terminal monitors a connection status with the telecommunications carrier network, transmits connection status information indicating the monitored connection status to the telecommunications carrier server,
When the connection status information transmitted from the communication terminal indicates that the disconnection of the connection has been detected, the communication carrier server determines that the output has been notified. Communication system. The communication system according to claim 1, wherein
When the communication terminal receives an input of the advertisement time from a user who operates the communication terminal, the communication terminal transmits advertisement time information indicating the advertisement time to the communication carrier server,
The communication carrier server transmits the advertisement data to the communication terminal for the advertisement time indicated by the advertisement time information transmitted from the communication terminal. The communication system according to claim 1, wherein
When the advertisement provider server requests the advertisement data from the communication provider server, the advertisement provider server acquires position information indicating a position of a communication terminal that has requested transmission of the advertisement data from the communication provider server; A communication system, wherein advertisement data corresponding to a position of a communication terminal indicated by information is transmitted to the communication carrier server. The communication system according to claim 1, wherein
The communication carrier server acquires image data from the advertisement carrier server as the advertisement data, and transmits the acquired image data to the communication terminal.
The communication system, wherein the communication terminal outputs the image data transmitted from the communication carrier server by displaying it. The communication system according to claim 1, wherein
The telecommunications carrier server acquires voice data from the advertising carrier server as the advertisement data, and transmits the acquired voice data to the communication terminal.
The communication terminal outputs the voice data transmitted from the communication carrier server by reproducing the data. The communication system according to claim 1, wherein
The communication carrier server transmits fee deduction information indicating that the advertisement fee is deducted from the communication fee together with the advertisement data to the communication terminal,
The communication terminal displays the fee deduction information. A communication system comprising a communication terminal operated by a user, a telecommunications carrier server that charges a communication fee for the telecommunications terminal, and an advertising business server owned by an advertising business that transmits advertising data to the communication terminal A communication method in which
When the communication terminal is connected to a telecommunications carrier network to which the telecommunications carrier server is connected, a process for requesting the telecommunications carrier server to transmit the advertisement data;
When the communication carrier server is requested to transmit the advertisement data from the communication terminal, a process of acquiring the advertisement data from the advertisement carrier server;
A process in which the communication carrier server transmits advertisement data acquired from the advertisement carrier server to the communication terminal;
A process in which the communication terminal outputs advertisement data transmitted from the communication carrier server;
When the communication terminal starts the output, a process of notifying the telecommunications carrier server that the output has started;
When the communication terminal stops the output, a process of notifying the communication carrier server that the output has been stopped;
The communication fee is deducted from the communication fee according to the advertisement time, which is the time from when the communication terminal is notified that the output is started from the communication terminal until it is notified that the output is stopped. And processing for charging the communication fee;
A communication method in which the communication carrier server performs a process of transmitting advertisement fee billing information for charging the advertisement fee to the advertisement carrier server.

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