JP5084710B2 - Advertisement browsing server, method and program - Google Patents

Description

The present invention relates to a server, a method, and a program for browsing advertisements.

Conventionally, as a method of advertising on the Internet, a service (method) for adding advertisement data including a link to a product introduction page or the like to a Web page browsed by a user has been performed. Such services, and a predetermined advertisement shall be a period of time post, there is a such as those to advertise that was linked to the search keywords entered by the user.

There are also known methods in which a plurality of advertisements are selected at random, or advertisements are selected according to user attributes that are updated daily. Thus, the advertisement to be added to the Web page, because they may vary depending on the timing that will be viewed, even if the user has browsed the same Web page, not necessarily the same ad is displayed.

By the way, a method for enabling a user to browse a Web page published in the past is also known . For example, a system that allows a user to search and browse by acquiring and recording Web page information by a server has been proposed (see, for example, Patent Document 1).
JP 2002-73609 A

  However, in the system of Patent Document 1, information acquired by accessing a target Web page by a predetermined server is recorded, and therefore the timing and user attributes are different from when accessing from a user terminal. The displayed advertisement data is not necessarily recorded. Therefore, even if the user wants to browse again the advertisements browsed in the past, it is difficult to reliably browse the same advertisements.

Accordingly, an object of the present invention is to provide a server, a method, and a program that allow an advertisement browsed in the past to be browsed again upon request.

  The present invention provides the following solutions.

(1) A advertisement data about the advertisement that was added to the Web page, accumulation and receiving means for receiving the advertisement data including link information to at least the advertisement, the advertisement data received by the receiving means storage means for storing for, from the end edge, a request to view the advertisement data stored by said memory means, a receiving means for receiving in conjunction with extraction condition of the advertisement data, depending on the request received by said receiving means , generated from said advertisement data stored by said memory means, extraction means for extracting said extracted satisfies advertisement data, the page data displaying a list of at least said link information included in the advertisement data extracted by the extraction means and, the ad browse server comprising: a transmitting means for transmitting the page data to the previous Symbol end the end, the.

According to such a configuration, ad the advertisement browsing server is a advertisement data about the advertisement that was added to the Web page, which receives the advertisement data including link information to at least the advertisement was received The data is stored and stored, and a request for browsing the stored advertisement data is received from the user terminal together with the extraction condition of the advertisement data, and the advertisement satisfying the extraction condition is stored from the stored advertisement data according to the received request. Data is extracted, page data for displaying a list of at least link information among the extracted advertisement data is generated, and the page data is transmitted to the user terminal.

  Thereby, the advertisement browsing server accumulates and stores link information to the advertisement added to the Web page. Therefore, the advertisement browsing server can extract a link to an advertisement browsed in the past according to the extraction condition received from the user terminal, and allow the user to browse the advertisement again.

(2) pre-Symbol receiving means, as part of the advertisement data, data identifying the Web page that the advertisement has been added, received in association with the link information to the advertisement, before Symbol accepting means, as the extraction condition, advertisement viewing server according to the accepting an data identifying the Web page (1).

According to such a configuration, the advertisement browsing server receives, as part of the advertisement data, data identifying the Web page to which the advertisement is added in association with the link information to the advertisement , and as an extraction condition, Data for identifying a Web page is received.

  As a result, the advertisement browsing server classifies and accumulates advertisement data browsed in the past based on data for identifying Web pages. Therefore, when a web page on which an advertisement viewed in the past is specified as an extraction condition, the advertisement browsing server extracts advertisement data associated with the designated web page from the user terminal. Thus, the user can efficiently browse.

(3) pre-Symbol receiving means, said as part of the advertisement data, data identifying the user of the terminal that the added the Web page of the ad is displayed, received in association with the link information to the advertisement , before Symbol reception means, as the extraction conditions, advertisement viewing server according to accepting an data identifying the user (1) or (2).

According to such a configuration, the advertisement browsing server associates data identifying the user of the terminal on which the web page with the advertisement is displayed as a part of the advertisement data with the link information to the advertisement . receiving, as a condition out extraction, it receives data identifying the user.

  Thus, the advertisement browsing server classifies and accumulates advertisement data browsed in the past based on data for identifying the user. Therefore, when the data for identifying the user who is the viewer is specified as the extraction condition from the user terminal, the advertisement browsing server extracts the advertisement data associated with the specified user and efficiently Can be viewed by the user.

(4) before Symbol receiving means, as part of the advertisement data, the advertisement viewing server according to any one ad that will receive data in the time zone was viewed from (1) (3).

According to such a structure, the said advertisement browsing server receives and memorize | stores the data of the time slot | zone when the advertisement was browsed as a part of advertisement data. Therefore, when the time period when the user browsed the advertisement is specified as the extraction condition from the user terminal, the advertisement browsing server extracts the advertisement data associated with the specified time period and efficiently Can be viewed by the user.

(5) before Symbol receiving means, as part of the advertisement data, advertisement browser according to any one of you receive the data position in the ad appended on the Web page (1) (4) server.

According to such a configuration, the advertisement viewing server as part of the advertisement data, to receive and store data of the position in the ad appended on a Web page. Therefore, when the position where the advertisement is displayed, such as the upper part (Top) or the right part (Right), is specified as the extraction condition from the user terminal, the advertisement browsing server specifies the specified position. It is possible to extract advertisement data associated with the URL and allow the user to browse efficiently.

(6) before Symbol receiving means, as part of the advertisement data, receiving the data indicating the advertisement data respective display style in the list, the transmission unit, based on the data indicating the display style, advertisement browser server according to any one of you generate the page data from (1) (5).

According to such a configuration, the advertisement browsing server receives the data indicating the display style of each advertisement data in the list display as a part of the advertisement data, and the page data based on the received data indicating the display style. Is generated.

Thereby, the advertisement browsing server can display each advertisement data in the designated display style in the list display of advertisements browsed in the past. Therefore, since the advertisement browsing server can display, highlight, etc. in the font desired by the advertiser, for example, by collecting an additional advertisement fee from the advertiser, an additional service can be provided.

(7) pre-Symbol receiving means, as part of the advertisement data, receiving the additional information data relating to the advertisement, said transmitting means, said page data displaying a list of the additional information data with link data of the to the advertisement advertisement browser server according to any one of you generate a (1) (6).

According to such a configuration, the advertisement viewing server as part of the advertisement data, receiving the additional information data for an advertisement to generate the page data displaying a list of additional information data with link data to the ad.

Accordingly, the advertisement browsing server can display additional information for each advertisement data in a list display of advertisements browsed in the past. Therefore, the advertisement browsing server can display icons, text information, URLs of related web pages, and the like for each advertisement data by acquiring additional information data together with an additional advertisement fee from an advertiser , for example. . That is, the advertisement browsing server can provide an additional advertisement service.

(8) before Symbol further comprising a calculating means for calculating an evaluation value based on the display frequency of the advertisement data stored by the storage means, before Symbol transmitting unit, based on the evaluation value calculated by the calculating means, advertisement browser server according to any one of the ranking of the list intends line from (1) (7).

  According to such a configuration, the advertisement browsing server calculates an evaluation value based on the display frequency of the stored advertisement data, and ranks the list display based on the calculated evaluation value.

Thus, the advertisement viewing server, based on the display frequency, and evaluates the stored advertisement data, to determine the display order. Thus, the advertisement viewing server, for example, an advertisement that is viewed more frequently by adjusting the like is preferentially displayed, there is a possibility that can improve the convenience of the user.

(9) before Symbol receiving means, the selection data indicating that the disposed in association with the advertisement into the Web page element is selected operations, received together with the advertisement data, before Symbol storage means, said when the selected data is received by the receiving means, in association with the advertisement data, and storing the selection data, before Symbol transmitting means, if the selected data exists, corresponding to the selected data and the ad described display elements to be operated in order to reach the display of advertisements, to any of the you sent with the link information or page data Ru is displayed prior to the display of link information (1) to (8) Browsing server.

According to such a configuration, the advertisement browsing server receives the selection data indicating that the element arranged in association with the advertisement in the web page has been selected and operated together with the advertisement data, and the selection data is received. If the, in association with the advertisement data, and stores the selected data, when the selection data exists, the display elements to be operated in order to reach the display of the advertisement corresponding to the selected data, the link information or transmits the page data Ru is displayed prior to the display of link information.

  Thereby, the advertisement browsing server can store the advertisement actively selected by the user separately from other advertisements. As a result, the user can select, for example, an advertisement that has attracted particular interest and can easily find it later.

(10) before Symbol extracting means, advertisement viewing server according advertising data that corresponds to the selected data to that (9) to preferentially extracted.

  According to such a configuration, the advertisement browsing server preferentially extracts advertisements that are actively selected by the user. In this way, the user can selectively browse only advertisements that are particularly interested in later.

(11) before Symbol accepting means, advertisement viewing server according to as the extraction condition, accepting an absence of the selection data (9) or (10).

According to such a configuration, the advertisement browsing server selectively extracts advertisements that the user has actively selected or not selected according to the extraction condition. Thereby, the user can browse a desired advertisement efficiently.

(12) before Symbol storage means, said in response to the page data has been transmitted by the transmitting means, advertisement viewing server according to any one of you erase the selected data from (9) (11).

  According to such a configuration, the advertisement browsing server erases the selection data indicating that the user has selected the advertisement in response to the browsing of the advertisement. Thus, the advertisement browsing server can prevent the advertisement that is no longer needed after the user has already viewed from being preferentially extracted. As a result, the user can browse a desired advertisement efficiently.

(13) before Symbol storage means, in response to the selected data a predetermined time has elapsed since stored, advertisement viewing server according to any one of you erase the selected data from (9) (12) .

  According to such a configuration, the advertisement browsing server deletes the selection data indicating that the user has selected the advertisement in response to the elapse of a predetermined time. Thereby, the advertisement browsing server can prevent an advertisement whose information has become outdated or the user's interest has diminished with the passage of days from being preferentially extracted. As a result, the user can browse a desired advertisement efficiently.

(14) A method of advertisement viewing server presents an advertisement, the advertisement viewing server, a advertisement data about the advertisement that was added to the Web page, advertisement data including link information to at least the advertisement a receiving step of receiving, the advertisement viewing server, a storing step of storing stores said advertisement data Oite received in said receiving step, the advertisement viewing server, from the end edge, Oite stored in the storage step a request to view the advertisement data, a reception step of receiving with the extraction condition of the advertisement data, the advertisement viewing server, in response to the request received Oite to the receiving step, Oite in the storage step from the stored the advertisement data, an extraction step of extracting the extraction condition is satisfied advertisement data, the advertisement viewing server But a method comprising a transmission step of the of the advertisement data Oite extracted in the extraction step to generate page data displaying a list of at least said link information, and transmits the page data Previous Symbol edge end.

  According to such a configuration, the same effect as in (1) can be expected by executing the method.

(15 ) A program that causes the advertisement browsing server to execute the method according to ( 14).

According to such a configuration, the same effect as in (1) can be expected by causing the advertisement browsing server to execute the program.

  According to the present invention, advertisements browsed in the past can be browsed again upon request.

<First Embodiment>
Hereinafter, a first embodiment of the present invention will be described with reference to the drawings.

[Entire system configuration]
FIG. 1 is a diagram illustrating an overall configuration of a system including an advertisement browsing server 10 and related elements according to the present embodiment. The advertisement browsing server 10, the advertisement distribution server 20, and the user terminal 30 are connected to each other via a network.

When the user terminal 30 makes a request for browsing a Web page, advertisement distribution server 20 selects one or more advertisements from the advertising which is stored in advance, transmission in addition to the Web page to the user terminal 30 To do. In this case, the advertisement delivery server 20 transmits advertisement delivery information to the user terminal 30 (advertisement data) to the advertisement browser server 10. The advertisement browsing server 10 accumulates and stores this information.

Then, the link from the user terminal 30, when receiving a request to be viewed the advertising they viewed again, advertisement viewing server 10, from among the accumulated and stored advertisement data, to the specified condition is satisfied ad Extract data. When the extracted list of link data is transmitted to the user terminal 30, the user can view a link destination advertisement by selecting a desired link from the list.

[Hardware configuration]
FIG. 2 is a diagram illustrating a hardware configuration of the advertisement browsing server 10 according to the present embodiment. The advertisement browsing server 10 includes a central processing unit (CPU) 310 (a plurality of CPUs such as a CPU 320 may be added in a multiprocessor configuration), a bus line 200, a communication I / F (I / F: An interface) 330, a main memory 340, a BIOS (Basic Input Output System) 350, an I / O controller 360, a hard disk 370, an optical disk drive 380, and a semiconductor memory 390. Incidentally, a hard disk 370, optical disk drive 380 and semiconductor memory 390 are collectively referred to as storage device 410.

The control unit 300 is a part that controls the advertisement browsing server 10 in an integrated manner, and appropriately reads and executes various programs stored in the hard disk 370, thereby cooperating with the hardware described above, and according to the present embodiment. Various functions are realized.

The communication I / F 330 is a network adapter when the advertisement browsing server 10 transmits and receives information to and from other devices such as the advertisement distribution server 20 and the user terminal 30 in FIG. The communication I / F 330 may include a modem, a cable modem, and an Ethernet (registered trademark) adapter.

  The BIOS 350 records a boot program executed by the CPU 310 when the advertisement browsing server 10 is started up, a program depending on the hardware of the advertisement browsing server 10, and the like.

A storage device 410 such as a hard disk 370, an optical disk drive 380, and a semiconductor memory 390 can be connected to the I / O controller 360.

Hard disk 370, various programs for operating this hardware as an advertisement viewing server 10 stores programs and later tables, etc. to perform various functions in the present embodiment. The advertisement browsing server 10 can also use an external hard disk (not shown) as an external storage device.

As the optical disk drive 380, for example, a DVD-ROM drive, a CD-ROM drive, a DVD-RAM drive, and a CD-RAM drive can be used. When the optical disk drive 380 is used , the optical disk 400 corresponding to each drive is used. In this embodiment, a program or data can be read from the optical disk 400 by the optical disk drive 380 and provided to the main memory 340 or the hard disk 370 via the I / O controller 360.

Note that the computer in the present embodiment refers to an information processing device including a storage device, a control unit, and the like, and the advertisement browsing server 10 includes an information processing device including a storage device 410, a control unit 300, and the like. This information processing apparatus is included in the concept of the computer of this embodiment .

[Function configuration]
FIG. 3 is a diagram illustrating a functional configuration of the advertisement browsing server 10 according to the present embodiment. The control unit 300 of the advertisement browsing server 10 includes a distribution data receiving unit 11 as a receiving unit, an accumulation storage unit 12 as a storing unit, a browsing request receiving unit 13 as a receiving unit, and a data extracting unit 14 as an extracting unit. And a list transmission unit 15 as a transmission unit, and an evaluation update unit 16 as a calculation unit. Further, the storage device 410 of the advertisement browsing server 10 includes an advertisement DB 17.

The distribution data receiving unit 11 receives advertisement data related to the advertisement distributed to the user terminal 30 from the advertisement distribution server 20. Specifically, the advertisement data includes a URL indicating a Web page of the link and the delivery destination to the address ad display data is stored, which are associated with each other.

Here, if a plurality of advertising is present as a candidate to be distributed to the Web page, actually being viewed to a user is added to the Web page, randomly or advertisements selected according to a predetermined rule, It is. In this case, the ad viewing server 10 is not actually only the advertising that was viewed, even with the advertising that became a candidate, good as it is received in accordance with the advertisement data.

Moreover, received when the advertisement distribution server 20 is performing user authentication with respect to the user of the user terminal 30, the distribution data receiving unit 11, an ID for identifying the user, in association with advertising as a part of the advertisement data To do.

The accumulation storage unit 12 accumulates and stores the advertisement data received by the distribution data reception unit 11 in the advertisement DB 17. At this time, the advertisement DB 17 stores various types of related data including link information (advertisement address) to the advertisement, and associations between the Web page and the user.

  FIG. 4 is a diagram illustrating an advertisement table stored in the advertisement DB 17 according to the present embodiment. Here, for the advertisement ID, advertisement address, display style when displaying a list, metadata (title, other display text, etc.) as additional information, icons, related advertisements (series products, related products, etc.) The address is stored.

These stored data, at the time of listing on the user terminal 30, is used to specify the display contents and style. Therefore, the advertisement browsing server 10 can provide a difference in the advertisement effect on the user terminal 30 by limiting the fields that can be set according to the advertisement fee from the advertiser. This difference is set as a storage condition (for example, normal, premium, etc.) according to the advertisement fee in the advertisement distribution server 20. According to this setting, storable data is selected by the advertisement distribution server 20 and received by the distribution data receiving unit 11.

  The advertisement table further stores an evaluation value for each advertisement. This evaluation value is a value that is updated by an evaluation update unit 16 described later, and is used for determining a display order in a list transmission unit 15 described later.

FIG. 5 is a diagram showing a page-by-page distribution table stored in the advertisement DB 17 according to the present embodiment. Here, the Web page, the added advertisement ID, viewing date and time (time zone) and the display position advertisements on Web page is located is stored.

Here, the date and the display position are the conditions for extracting advertisement data in the advertisement browsing request. That is, the user of the user terminal 30 can search for the corresponding advertisement data by specifying as an extraction condition which advertisement is viewed at which time zone in which Web page.

FIG. 6 is a diagram showing a user-specific distribution table stored in the advertisement DB 17 according to the present embodiment. Here, the user ID, the added advertisement ID, a delivery target of the Web page, it stores the display position the ad has been placed on the viewing date and time (time zone) and Web page.

Here, the Web page, the date and time, and the display position are the conditions for extracting advertisement data in the advertisement browsing request, as in the page-by-page distribution table of FIG. In other words, the user of the user terminal 30 can specify the advertisement data corresponding to the user (logged-in user) by specifying, as an extraction condition, the advertisement that the user (logged-in user) has viewed in which time zone and at which location. Can be searched.

The browsing request receiving unit 13 receives an advertisement browsing request from the user terminal 30. At this time, the browsing request reception unit 13 also receives an extraction condition for extracting an advertisement to be browsed. This extraction condition is specified data related to any or all of the above-described user ID, Web page, date and time, display position, or metadata.

The data extraction unit 14 extracts advertisement data satisfying the extraction condition received by the browsing request reception unit 13 from the advertisement DB 17. That is, corresponding advertisement data is extracted based on the conditions that the user remembers. Moreover, since the advertisement browsing server 10 can total the advertisement browsed by a certain user and the advertisement displayed on a certain Web page for an administrator or an advertiser, it can be used for management.

  The list transmission unit 15 generates display data of a list to be displayed as a list on the user terminal 30 based on the advertisement data extracted by the data extraction unit 14, and transmits the generated list display data to the user terminal 30 that requested it. Since the display data includes link information to the advertisement, the user of the user terminal 30 can view a desired advertisement by clicking the link.

Here, the display order of the list may be a predetermined order such as date order or display position order. Moreover, the list transmission part 15 may determine a priority based on the evaluation value of an advertisement table (FIG. 4), and may perform display ranking.

  FIG. 7 is a diagram illustrating a screen display example of advertisement browsing in the user terminal 30 according to the present embodiment.

  An advertisement 42 is displayed on the right end (display position = Right) on the Web page 41 browsed by the user with the browser 40. When the user makes a transition from the web page 41 to another web page, the same advertisement 42 is not always displayed when the user returns to the web page 41 again.

  Therefore, the user presses the list browsing button 43 provided on the toolbar of the browser 40. In response to the pressing of the list browsing button 43, the advertisement browsing server 10 receives the advertisement extraction condition together with the advertisement browsing request.

The extraction condition may be accepted by displaying a window for requesting input from the user after the list browsing button 43 is pressed. Also, Web pages as the extraction conditions, Web pages 41 currently displayed, the user ID as the extraction condition, as the user ID of the currently logged automatically sent good as Rukoto.

  When the advertisement list generated by the advertisement browsing server 10 is transmitted to the user terminal 30, the list screen 50 is displayed on the user terminal 30. On the list screen 50, a list including a link to the advertisement is displayed together with the additional information according to the style set in the advertisement table (FIG. 4). When the link 51 is clicked, the advertisement 42 browsed in the past is displayed again.

  The evaluation update unit 16 calculates and updates the evaluation value for each advertisement stored in the advertisement table (FIG. 4) based on the advertisement display frequency. Specifically, the evaluation update unit 16 counts the number of times extracted by the data extraction unit 14, thereby calculating the evaluation value larger as the number of times increases, and increasing the display priority.

In accordance with the updated evaluation value, the list transmission unit 15 determines the order of the list in the display data. For example, by Rukoto it appears at the top as the number of views a lot of advertising, there is a possibility that the advertisement which the user has an interest is quickly search.

[Processing flow]
FIG. 8 is a diagram showing a flow of processing in the system according to the present embodiment.

In step S1, advertisement distribution server 20, in response to the browsing request for a Web page from the user terminal 30, extracts the advertisement to be distributed.

In step S2, advertisement distribution server 20, the advertising extracted in step S1, and added to the Web page for which the viewing request, and transmits to the user terminal 30.

In step S3, the advertisement delivery server 20 regarding the advertising extracted in step S1, in accordance with conditions responsive to the advertising rates, performs selection of the additional information.

In step S4, the advertisement distribution server 20 transmits link information to the advertisement including the additional information selected in step S3 to the advertisement browsing server 10 as advertisement data .

In step S5, the advertisement browsing server 10 accumulates and stores the link information and additional information received in step S4 in the advertisement DB 17 in association with the web page or the user ID.

  The above steps S1 to S5 are repeatedly executed in response to a web page browsing request by the user terminal 30, and in step S5, link information to advertisements distributed in the past is accumulated and stored.

In step S6, the user terminal 30, the advertisement viewing server 10, wide with tell extraction condition that is added to the Web page they viewed, and transmits the viewing request.

In step S7, the advertisement browsing server 10 extracts the link information and additional information accumulated and stored in step S5 based on the extraction condition received in step S6.

  In step S8, the advertisement browsing server 10 ranks according to a predetermined rule based on the information extracted in step S7, and generates a list of advertisements browsed in the past.

  In step S <b> 9, the advertisement browsing server 10 transmits the advertisement list generated in step S <b> 8 to the user terminal 30.

  In step S10, the user terminal 30 displays a screen based on the advertisement list received in step S9, and accepts a selection input from the user. Then, when receiving a selection input from the user, the user terminal 30 accesses the corresponding advertisement address and displays an advertisement desired by the user.

  In step S11, the advertisement browsing server 10 updates the evaluation value of the advertisement data stored in the advertisement DB 17 based on the result of extracting the link information in step S7.

Thus, according to the present embodiment , advertisement data of advertisements distributed in the past is accumulated and stored in the advertisement browsing server 10, and a desired advertisement can be displayed again in response to a request from the user. Further , according to the present embodiment, it is possible to specify the extraction conditions for advertisements to be redisplayed, thereby improving user convenience and simplifying management by an administrator or an advertiser.

Further, according to this embodiment, to allow the display of the list display style specified and additional information, also, by being made to adjust the display order, further enhance service advertising effect is provided.

Second Embodiment
Hereinafter, a second embodiment of the present invention will be described with reference to the drawings. This embodiment is different from the first embodiment in that a user actively selects advertisement data to be stored. In addition, about the structure common to 1st Embodiment, the same code | symbol is attached | subjected and demonstrated.

Figure 9 is a diagram illustrating a method for accepting advertising selection operation according to the present embodiment. Adjacent to the advertising field 61 of the Web page 41, select (clip) element 60 is arranged advertisement being displayed. The element 60 may be a hyperlink represented by a character string or an image.

  In response to the user clicking on this hyperlink, the distribution data receiving unit 11 receives selection data (clip flag = 1) indicating that the displayed advertisement is selected. Then, the storage unit 12 stores this clip flag in association with the advertisement data.

FIG. 10 is a diagram showing a user-specific distribution table stored in the advertisement DB 17 according to the present embodiment. Here, in addition to the first embodiment (FIG. 6), a clip flag is further stored. The advertisement data whose clip flag is “1” (in the example of FIG. 10, advertisement ID = “0002”) is one that is actively selected by the user.

  The data extraction unit 14 extracts the clip flag in association with the advertisement data based on the extraction condition received by the browsing request reception unit 13. As a result, the list transmission unit 15 generates display data for displaying the advertisement data with the clip flag “1” and the other advertisement data in a list.

Here, when display data is transmitted by the list transmission unit 15, the clip flag stored in the user-specific distribution table (FIG. 10) may be deleted. As a result, the selected (clipped) advertisement does not increase unnecessarily including the already viewed advertisement. As a result, the number of the list, so is limited to those that have not yet been viewed, the user is able to browse the desired advertising efficiently. Note that the clip flag may be erased when a predetermined number of times are extracted and transmitted, or when a predetermined time or number of days has elapsed.

In the present embodiment, the list transmission unit 15 serving as a transmission unit transmits different page data depending on the presence / absence of selection data. If the selection data (clip flag = 1) is present, The display element to be operated to reach the display of the advertisement corresponding to the selection data is displayed together with the link information or prior to the display of the link information. Hereinafter, various aspects thereof will be exemplified.

For example, FIG. 11 is a diagram showing a list screen 62 of advertisement data according to the present embodiment. In this example, a list of clipped advertisement data (selected by the user) and another list (displayed on the web page but not selected by the user) are displayed in a list. Each item in the list is a link to the advertising, is being displayed, URL, or may be in the ad title or partial image and reduced images, and the like,.

  The list screen 62 may be displayed in response to the list browsing button 43 (FIG. 9) provided on the toolbar of the browser 40 being pressed. When a link is clicked from this list, the corresponding advertisement browsed in the past is displayed.

Here, the browsing request reception unit 13 may receive the presence / absence of the clip flag (whether it is “1”) in the extraction condition. Specifically, the advertisement browsing server 10 may display a list of only clipped advertisement data in response to, for example, a separately provided button being pressed. Similarly, the advertisement browsing server 10 can also display only a list of advertisement data that is not clipped.

  FIG. 12 is a diagram showing a display example of the list screen 62 according to the present embodiment. In this example, a browse button (link) 67 is arranged adjacent to the advertisement column 61 of the Web page 41. In response to pressing of the browse button 67, a list screen 62 is displayed.

Here, the link from the list is clicked, the corresponding advertising is displayed. Display position may be the within the list screen 62, another screen may be displayed been started. In addition, the display of the advertising column 61 of the Web page 41, may be divided switches to the advertisement corresponding to the clicked link.

Thus, according to this embodiment, the user can browse the advertisement data that the user has actively selected later. That is, the user of the advertisement to be displayed on the Web page, the only thing the user is particularly interested, selectively be stored, it can Succoth out looking for simple later.

<Modification>
FIG. 13 is a diagram illustrating a display form of advertisement data according to a modified example of the second embodiment.

In this example, a clip display button 63 for making a display request for advertisement data is provided on the toolbar of the browser 40. When the clip display button 63 is pressed, the list transmitting unit 15 transmits the image file as the advertising. Then, an advertisement image is displayed on the advertisement display screen 64. Here, a next button 65 and a previous button 66 are provided on the advertisement display screen, and when these buttons are pressed, the display of the transmitted advertisement images is sequentially switched.

It should be noted that the image to be displayed on the advertisement display screen 64 may be of a wide Tsugeso which has been displayed in the Web page 41, but this is not limited. For example, the image displayed on the advertisement display screen 64 may be a partial image or a reduced image provided with a link.

Moreover, the list transmission part 15 may determine the priority of an advertisement display based on the date when the clip flag was memorize | stored. For example, the list transmission unit 15 can efficiently present the advertisement data desired by the user by receiving the display order such as the oldest order or the newest order by the browsing request receiving part 13.

  As mentioned above, although embodiment of this invention was described, this invention is not restricted to embodiment mentioned above. The effects described in the embodiments of the present invention are only the most preferable effects resulting from the present invention, and the effects of the present invention are limited to those described in the embodiments of the present invention. is not.

It is a figure which shows the whole structure of the system containing the advertisement browsing server 10 which concerns on 1st Embodiment, and a related element. It is a figure which shows the hardware constitutions of the advertisement browsing server 10 which concerns on 1st Embodiment. It is a figure which shows the function structure of the advertisement browsing server 10 which concerns on 1st Embodiment. It is a figure which shows the advertisement table stored in advertisement DB17 which concerns on 1st Embodiment. It is a figure which shows the delivery table classified by page stored in advertisement DB17 which concerns on 1st Embodiment. It is a figure which shows the delivery table classified by user stored in advertisement DB17 which concerns on 1st Embodiment. It is a figure which shows the example of a screen display of the advertisement browsing in the user terminal 30 which concerns on 1st Embodiment. It is a figure which shows the flow of the process in the system which concerns on 1st Embodiment. It is a diagram illustrating a method for accepting advertising selection operation according to the second embodiment. It is a figure which shows the delivery table classified by user stored in advertisement DB17 which concerns on 2nd Embodiment. It is a figure which shows the list screen 62 of the advertisement data which concern on 2nd Embodiment. It is a figure which shows the example of a display of the list screen 62 which concerns on 2nd Embodiment. It is a figure which shows the display form of the advertisement data which concerns on the modification of 2nd Embodiment.

DESCRIPTION OF SYMBOLS 10 Advertisement browsing server 11 Distribution data receiving part 12 Accumulation memory | storage part 13 Browse request | requirement reception part 14 Data extraction part 15 List transmission part 16 Evaluation update part 17 Advertisement DB
20 advertising distribution server 30 user terminal 300 control unit 410 storage device

Claims (15)

For the Web page for which the viewing request from the terminal, randomly, or a selectively added ad advertisement data according to a predetermined rule, a user identification identifying the user who operates are associated with each other, the terminal information receiving means advertisement identification information for identifying the advertisement, and the including advertisement data link information to the advertisement, received from the advertisement distribution server,
Storage means for accumulating and storing the advertisement data received by the receiving means;
From said terminal, a request to view the previous SL ads, a receiving means for receiving in conjunction with extraction condition for extracting the advertisement,
In response to the request received by the receiving means, extraction means for extracting advertisement data that satisfies the extraction condition from the advertisement data stored by the storage means;
Generating page data for displaying a list of data including at least the link information among the advertisement data extracted by the extracting means, and transmitting means for transmitting the page data to the terminal ,
The advertisement browsing server , wherein the extraction condition is designated data selected from information included in the advertisement data . The receiving means receives, as part of the advertisement data, data identifying the Web page to which the advertisement is added in association with link information to the advertisement,
The advertisement browsing server according to claim 1, wherein the reception unit receives data for identifying the Web page as the extraction condition. Before Symbol reception means, as the extraction conditions, advertisement viewing server according to claim 1 or claim 2 receives data identifying the user.   The advertisement browsing server according to any one of claims 1 to 3, wherein the receiving unit receives data of a time zone in which the advertisement is browsed as a part of the advertisement data.   The advertisement browsing server according to any one of claims 1 to 4, wherein the reception unit receives data of a position on the Web page to which the advertisement is added as a part of the advertisement data. The receiving means receives data indicating a display style of each of the advertisement data in the list display as a part of the advertisement data,
The advertisement browsing server according to claim 1, wherein the transmission unit generates the page data based on data indicating the display style. The receiving means receives additional information data related to the advertisement as a part of the advertisement data,
The advertisement browsing server according to claim 1, wherein the transmission unit generates the page data for displaying a list of the additional information data together with link data to the advertisement. A calculation unit that calculates an evaluation value based on a display frequency of the advertisement data stored by the storage unit;
The advertisement browsing server according to claim 1, wherein the transmission unit ranks the list display based on the evaluation value calculated by the calculation unit. The receiving means receives selection data indicating that an element arranged in association with the advertisement in the web page is selected together with the advertisement data,
The storage means stores the selection data in association with the advertisement data when the selection data is received by the receiving means;
The advertisement browsing server according to any one of claims 1 to 8, wherein the transmission unit transmits page data in which the advertisement data stored in the storage unit is distinguished according to the presence or absence of the selection data.   The advertisement browsing server according to claim 9, wherein the extraction unit preferentially extracts advertisement data corresponding to the selection data.   The advertisement browsing server according to claim 9 or 10, wherein the accepting unit accepts presence or absence of the selection data as the extraction condition.   The advertisement browsing server according to claim 9, wherein the storage unit deletes the selection data in response to the page data being transmitted by the transmission unit.   The advertisement browsing server according to any one of claims 9 to 12, wherein the storage unit deletes the selection data when a predetermined time has elapsed since the selection data was stored. A method in which an advertisement browsing server presents advertisements,
The advertisement viewing server, for the Web page for which the viewing request from the terminal, randomly, or a selectively added ad advertisement data according to a predetermined rule, operate mutually associated, the terminal a receiving step the user identification information identifying the user, advertisement identification information for identifying the advertisement, and the including advertisement data link information to the advertisement, received from the advertisement distribution server,
A storage step in which the advertisement browsing server accumulates and stores the advertisement data received in the receiving step;
The advertisement viewing server, from the terminal, a request to view the previous SL ads, a reception step of receiving with the extraction condition for extracting the advertisement,
An extraction step in which the advertisement browsing server extracts advertisement data satisfying the extraction condition from the advertisement data stored in the storage step in response to the request received in the reception step;
The advertisement viewing server, wherein among the advertisement data extracted in the extraction step to generate page data displaying a list of data including at least the link information, see containing a transmission step of transmitting the page data to the terminal, the ,
The extraction condition is designated data selected from information included in the advertisement data.
Method. A program that causes a computer to present an advertisement,
User identification that identifies advertisement users of advertisements that are selectively added to a web page requested to be browsed from a terminal either randomly or according to a predetermined rule, and that are associated with each other and that operate the terminal Receiving the advertisement data including the information, the advertisement identification information for identifying the advertisement, and the link information to the advertisement from the advertisement distribution server;
A storage step of accumulating and storing the advertisement data received in the reception step;
A receiving step of receiving a request for browsing the advertisement from the terminal together with an extraction condition for extracting the advertisement;
In response to the request received in the reception step, an extraction step of extracting advertisement data that satisfies the extraction condition from the advertisement data stored in the storage step;
Generating page data for displaying a list of data including at least the link information among the advertisement data extracted in the extraction step, and causing the computer to execute a transmission step of transmitting the page data to the terminal,
The extraction condition is designated data selected from information included in the advertisement data.
program.

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