JP4347649B2 - Content browsing management system, program, and content server - Google Patents

Description

  The present invention relates to a content browsing management system and a program, and more particularly to a content browsing management system and a program suitable for managing a browsing situation in units of objects in content.

  Traditionally, the travel industry has become a special business that sells travel products from other companies in the same industry. In other words, they earn commissions by selling their travel products as competitors. Travel companies print large numbers of brochures and distribute them to branches and agencies to make consumers aware of travel products. When a travel product is sold as an agent, the travel product is received in large quantities from a travel product distributor, and the travel product is placed at the store so that the travel product is recognized by the customer.

  Recently, methods such as digitizing this travel pamphlet and publishing it on the Internet for browsing, or printing it at a store as needed, have been studied.

  Techniques for recording browsing locations of electronic documents such as travel brochures and catalogs are also being put into practical use. For example, in browsing a WEB site, a method for storing transitions between pages using so-called cookies is well known. In addition, for example, when browsing an electronic document such as PDF (Portable Document Format File) manufactured by Adobe, a technique for recording the transition of a selected object or page using Java (registered trademark) Script is also known. .

In addition, a technique for collecting browsing time of a WEB page in real time in units of pages is also realized (Japanese Patent Laid-Open No. 2001-51925). In Japanese Patent Laid-Open No. 2001-51925, information on an HTML file incorporating a browsing information collection program composed of a Java (registered trademark) applet is stored in a server and transmitted to an accessing client. The displayed information is displayed on the display screen, and the browsing information collection program is fetched from the server and executed. This browsing information collection program detects the transition of the displayed WEB page as an end event, and transmits the elapsed time from the start of execution to the page transition to the server as the browsing time.
JP 2001-51925 A

  When browsing a site that introduces travel products, or when browsing a PDF after downloading it to a personal computer, the history of which viewer followed which page and which objects (photo images, tables, etc.) are enlarged. Such a history can also be recorded by the prior art.

  However, it cannot be used as a tool for so-called one-to-one marketing, such as linking to the development of new products. There was a problem.

  Therefore, an object of the present invention is to provide a content browsing management system, a program, and a content server that can grasp which articles (objects) in a content the user is interested in.

In order to achieve the above object, the present invention is a content browsing management system in which a terminal and a content server are first connected via a communication line,
The terminal
Detecting means for detecting various browsing operations for browsing the content provided from the content server on a display screen;
Data indicating a browsing operation including a set of coordinates indicating the size of the display screen detected by the detection unit and a scroll operation amount, and data indicating times when the various browsing operations detected by the detection unit are performed. Transmission information generating means for transmitting to the content server,
The content server
Content storage means for storing at least specific information of the content, specific information of each object of the content, and layout information indicating an arrangement position of each object in the content;
Specifying means for specifying an object in the content displayed on the display screen of the terminal, using data indicating the browsing operation received from the terminal and the layout information stored in the content storage means; ,
Browsing time calculation means for calculating the browsing time of the object specified by the specifying means based on the time when the browsing operation is performed; browsing time writing means for writing the calculated browsing time of the object into the storage means; Have
The specifying means is:
Calculating the absolute coordinates of the content displayed on the display screen using data indicating the browsing operation including the set of coordinates indicating the size of the display screen and the scroll operation amount and the layout information; The object displayed on the display screen of the terminal by comparing the absolute coordinates of the content with the start point coordinates and end point coordinates of each object included in the layout information, and by the browsing time calculation means An object specified using the calculated browsing time is specified as the object of interest in the content.

Further, the present invention is the second terminal and the content server is a connected content viewing management system via a communication line,
The specifying means calculates center coordinates of the display screen using data indicating the browsing operation including a set of coordinates indicating the size of the display screen and the scroll operation amount, and calculates the size of the display screen. using the center coordinates of the set and the display screen coordinates indicating the upper left of the content on the content of the center coordinates of the display screen to calculate the absolute coordinates of the origin, the layout information and the absolute coordinates on the content The start point coordinate and the end point coordinate of each object included in are compared, and the object displayed at the center coordinate of the display screen is specified.

Thirdly, the present invention is a program executed by a content server of a content browsing management system in which a terminal and a content server are connected via a communication line,
The content server;
Content storage means for storing at least specific information of the content, specific information of each object of the content, and layout information indicating an arrangement position of each object in the content;
Specifying means for specifying an object in the content displayed on the display screen of the terminal, using data indicating the browsing operation received from the terminal and the layout information stored in the content storage means; ,
Browsing time calculation means for calculating the browsing time of the object specified by the specifying means based on the time when the browsing operation was performed;
Operating as a browsing time writing means for writing the calculated browsing time of the object into the storage means;
A set of coordinates indicating the size of the display screen, a scroll operation amount, and data indicating the time when the various browsing operations detected by the terminal are performed,
The identifying means is
Calculating the absolute coordinates of the content displayed on the display screen using data indicating the browsing operation including the set of coordinates indicating the size of the display screen and the scroll operation amount and the layout information; The object displayed on the display screen of the terminal by comparing the absolute coordinates of the content with the start point coordinates and end point coordinates of each object included in the layout information, and by the browsing time calculation means An operation is performed such that an object identified using the calculated browsing time is identified as the object of interest in the content.

Fourthly, the present invention is a content server of a content browsing management system in which a terminal and a content server are connected via a communication line,
The content server
Content storage means for storing at least specific information of the content, specific information of each object of the content, and layout information indicating an arrangement position of each object in the content;
Specifying means for specifying an object in the content displayed on the display screen of the terminal, using data indicating the browsing operation received from the terminal and the layout information stored in the content storage means; ,
Browsing time calculation means for calculating the browsing time of the object specified by the specifying means based on the time when the browsing operation was performed;
Browsing time writing means for writing the calculated browsing time of the object into the storage means;
The data related to the browsing operation includes a set of coordinates indicating the size of the display screen, a scroll operation amount, and data indicating the time when the various browsing operations detected by the terminal are performed,
The specifying means is:
Calculating the absolute coordinates of the content displayed on the display screen using data indicating the browsing operation including the set of coordinates indicating the size of the display screen and the scroll operation amount and the layout information; The object displayed on the display screen of the terminal by comparing the absolute coordinates of the content with the start point coordinates and end point coordinates of each object included in the layout information, and by the browsing time calculation means An object specified using the calculated browsing time is specified as the object of interest in the content.

  As described above, according to the present invention, it is possible to provide a content browsing management system, a program, and a content server that are capable of grasping which articles (objects) a user is interested in. Is possible.

  Hereinafter, embodiments of the present invention will be described with reference to the drawings.

  FIG. 1 is a system configuration diagram of the content browsing management system according to the present invention. The history management server 110, the content web server 120, the printing device 130, and the content browsing terminal 140 are communicable with each other via the communication line 100. Is connected. In FIG. 1, the history management server 110, the content WEB server 120, the printing device 130, and the content browsing terminal 140 are shown one by one. However, in the present embodiment, at least the content browsing terminal 140 includes a plurality of units. It shall be provided. However, a plurality of content web servers 120, printing devices 130, and content browsing terminals 140 may be provided.

  As the communication line 100, the Internet is basically used, but an ATM (Asynchronous Transfer Mode), a dedicated line, a satellite line, or the like can also be used. The history management server 110 is a server that manages the browsing history of content by the content browsing terminal 140, and the browsing history DB 101 having the data items shown in FIG. 8 is stored in its hard disk.

  The content WEB server 120 is a server that provides various types of content. The content DB 102 and the object position information table 103 included in the content DB 102 shown in FIG. 9 are stored in the hard disk 28 (see FIG. 2). Yes. The content DB 102 stores at least content specifying information, content specifying information of each object of the content, and layout information of each object. The object entity is an image file, an HTML file, or the like. When only the specific information of each object is included, the capacity of the content DB can be saved. The specific information is information for uniquely identifying a content or an object. For example, a content ID, a content name (unique name for identifying a catalog or a pamphlet), an object name, an object ID (a unique name for identifying an object) (Alphanumeric symbols). The content DB 102 stores WEB content introducing various products, and the WEB content includes, for example, catalog information and pamphlets. The object position information table 103 may be stored in the hard disk 28 separately from the content DB 102. The browsing operation storage table 104 having the data items shown in FIG. 8 is stored in the RAM 22 of the content WEB server 120 at least until the session ends (not shown in FIG. 1). The operation information in the browsing operation storage table 104 is transmitted to the history management server 110 at a predetermined timing and registered in the browsing history DB 101. Note that the operation information of the browsing operation storage table 104 may be stored in the hard disk 28.

  The printing apparatus 130 is a network compatible (IPP compatible) printer, and may be a so-called MFP (multifunctional printer having a facsimile function and a scanner function). The content browsing terminal 140 is a terminal capable of browsing the content provided from the content WEB server 120, and has a browser for browsing the WEB content. The content browsing terminal 140 is basically composed of a personal computer, but may be composed of a mobile terminal such as a mobile phone or a PDA.

  Here, each data item of the browsing operation storage table 104 and the browsing history DB 101 illustrated in FIG. 8 will be described. The content ID shown in FIG. 8 is the ID of the content requested to be browsed by the content browsing terminal 140, the user ID is the ID of the user who has logged into the content, and the IP address is the IP of the content terminal 140 of the user. Address.

  In addition, the history classification is a classification of the browsing history of the content, for example, opening of the content list screen, opening of the content (opening of the content), opening of the object, page transition (page), screen scrolling (scrolling), printing, screen enlargement. Indicates a division such as reduction, content closing, object closing, session end, and the like, and characters and symbols indicating any one of these divisions are stored. The time indicates the time when the browsing operation indicated by the browsing history is performed.

  The history name includes the display screen name corresponding to the history category, the content file name and the object name, the specific status of the page transition (next page: transition to the next page, previous page: transition to the previous page), scrolling A character or symbol indicating any one of the following directions (vertical: vertical scrolling, horizontal: horizontal scrolling) and the file name of the printed file is stored.

  For example, the display screen coordinates (X, Y), content display coordinates (X, Y), object display coordinates (X, Y), screen scroll amount (X, Y), the page number of the transition source and transition destination at the time of page transition. , Reference coordinates (X, Y) and enlargement / reduction ratio at the time of enlargement / reduction of the screen, page No. of the print target page. A number meaning any one of the above is stored.

  The browsing name is the name of the article (object) of the content being browsed, and will be described in detail when explaining the flowchart of FIG. The browsing time is the time during which the object or the page is being browsed, and refers to the time from when the browsing of the object or the page is requested until the browsing of the next object or page is requested. However, the viewing time may be the time from when the object or the page is displayed until the next object or page is displayed. The degree of interest indicates the degree of interest in units of pages or objects.

  It goes without saying that such browsing history management is generally based on the user's consent, but if the user is given incentives such as point reduction, the user's cooperation is highly likely to be obtained. In addition, by analyzing the browsing history, it is possible to grasp the user's needs more precisely, leading to further improvement of products and services.

  FIG. 2 is a block diagram showing a hardware configuration of the content WEB server 120 and the content browsing terminal 140. In FIG. 2, reference numerals 20 to 29 indicate devices of the content web server 120, and reference numerals 30 to 39 indicate devices of the content browsing terminal 140.

  As shown in FIG. 2, the content WEB server 120 and the content browsing terminal 140 are CPUs 21 and 31, RAMs 22 and 32, ROMs 23 and 33, LAN adapters 24 and 34, video adapters 25 and 35, keyboards 26 and 36, and mouse 27. , 37, hard disks 28 and 38, and CD-ROM drives 29 and 39, and these devices are connected to each other via system buses 20 and 30.

  Based on the boot programs stored in the ROMs 22 and 32, the CPUs 21 and 31 read the system programs from the hard disks 28 and 38 and expand them into the RAMs 22 and 32. The application is executed, and various processes are performed in response to operations of the keyboards 26 and 36 and the mice 27 and 37. For example, when an operation for starting an application is performed, the CPUs 21 and 31 read the designated application from the hard disks 28 and 38, CD-ROMs mounted in the CD-ROM drives 29 and 39, and the like. The processing on the RAMs 22 and 32 is executed, and the applications on the RAMs 22 and 32 are executed in cooperation with the system program in response to the subsequent operation of the keyboards 26 and 36 and the mice 27 and 37, thereby executing the processing related to the applications. I will do it.

  Note that steps S421 to S433 in the flowcharts of FIGS. 3 and 4 and steps S501 to S505 in the flowchart of FIG. 5 are included in the hard disk 28 of the content WEB server 120, the CD-ROM loaded in the CD-ROM drive 29, and the like. Application corresponding to is also stored. Further, the content DB 102 and the object position information table 103 are also stored in the hard disk 28 of the content WEB server 120 as described above.

  Furthermore, the hard disk 38 of the content browsing terminal 140, the CD-ROM loaded in the CD-ROM drive 39, and the like also store applications corresponding to steps S401 to S415 in the flowcharts of FIGS.

  In addition to the boot program, the ROMs 22 and 32 store a BIOS for performing input / output control. The RAMs 22 and 32 are also used as work areas when the CPUs 21 and 31 execute various programs. The LAN adapters 24 and 34 manage an interface with a LAN (not shown) that forms part of the communication line 100. The video adapters 25 and 35 generate image signals to be output to a display device (not shown) and transfer operation signals for the UI screen displayed on the display device to the CPUs 21 and 31. The CD-ROM drives 29 and 39 are used for installing storage media such as CD-ROM, CD-R, and CD-R / W and installing applications stored in these storage media to the hard disks 28 and 38. The

  Next, content browsing processing and browsing history collection processing will be described with reference to the flowcharts of FIGS. In this flowchart, steps S401 to S415 are executed under the control of the CPU 31 of the content browsing terminal 140. Steps S421 to S433 are executed under the control of the CPU 21 of the content WEB server 120. Steps S441 to S442 are executed under the control of a CPU (not shown) of the printing apparatus 130, and step S451 is executed under the control of a CPU (not shown) of the history management server 110.

  In the present embodiment, various browsing operation status detection processing for content and data transmission processing indicating the browsing operation status are transmitted from Java (registered trademark) Script included in the content or the web server 120 for content. It is assumed that it is performed based on Java (registered trademark) Script for browser included in HTML, but this is not restrictive, and a dedicated client application is operated on the content browsing terminal 140 to perform various browsing on the content. Operation status detection processing and data transmission processing indicating the browsing operation status may be performed.

  Also, before executing step S401, authentication processing such as user ID and password input, content search processing, and content list display processing of search results have already been performed in cooperation with the content browsing terminal 140 and the content WEB server 120. It is assumed that the content list screen shown in FIG. 6 is displayed on the display unit of the content browsing terminal 140. In FIG. 6, a reduced image of the first page of the content is displayed. However, the present invention is not limited to this, and a content icon including the content name (the shape of the icon varies depending on the type of content) may be used.

  The content browsing terminal 140 transmits the selection information of the specific content in the displayed content list (for example, information that the travel pamphlet B in FIG. 6 is selected) to the content web server 120 (step S401). The content web server 120 stores the selection information of the specific content received from the content browsing terminal 140 in the browsing operation storage table 104 of the RAM 22 (step S421). This browsing operation storage table 104 includes the content ID, user ID, IP address, time, history classification, history name, numerical value 1, numerical value 2, numerical value 3, numerical value 4, browsing name, browsing time, interest level shown in FIG. Each data item is provided.

  Since the opening of the content (travel pamphlet B) is requested this time, for example, “010683565” as shown in FIG. 8 is stored as the selected content ID, “AJN23745” as the logged-in user ID, The IP address “10.206.34.56” of the content browsing terminal 140 of the user is stored. For example, “2003.034235401” is stored as the time. As the history classification, a symbol or a character meaning content open (con open in FIG. 8) and the name of the opened content (travel pamphlet B in FIG. 8) are stored as the history name. Further, as numerical values 1 to 4, the display position coordinates of “travel pamphlet B” on the content list screen shown in FIG. 6 are stored. Note that at the time of processing in step S421, the columns for the browsing name, the browsing time, and the interest level are blank.

  Next, the content WEB server 120 reads out the display information of the content related to the selection from the content DB 102 based on the selection information of the specific content, and transmits it to the content browsing terminal 140 (step S422).

  The content browsing terminal 140 displays the content as shown in FIG. 7 on the display unit based on the received display information (step S402). The content content means, for example, a specific page (for example, the first page) of an electronic document such as a catalog or a travel brochure.

  Next, the content browsing terminal 140 determines whether or not a page transition operation, for example, a “next page” button or a “previous page” button has been pressed (step S403), and if the page transition operation is not performed, It progresses to step S406 mentioned later.

  On the other hand, if a page transition operation is performed, the page transition information is transmitted to the content WEB server 120 (step S404). As this page transition information, for example, as shown in the third line of the data example part of FIG. 8, “20030904235405” indicating the time when the page transition operation is performed, “page” indicating the page transition as the browsing category, history name "Next page" indicating the transition to the next page, "12" indicating the transition source page as the numerical value 1, and "13" indicating the transition destination page as the numerical value 2.

  The content web server 120 stores the received page transition information in the browsing operation storage table 104 of the RAM 22 (step S423), and reads display information for displaying the transition destination page in the page transition information from the content DB 102. (Step S425), the read display information for page display of the transition destination is transmitted to the content browsing terminal 140 (Step S424), and displayed on the display unit of the content browsing terminal 140 (Step S405).

  Next, the content browsing terminal 140 determines whether or not a screen scroll operation, for example, a “vertical scroll bar” or a “horizontal scroll bar” has been performed (step S406), and the screen scroll operation is not performed. Advances to step S408 described below.

  On the other hand, when the screen scroll operation is performed, the content browsing terminal 140 transmits the screen scroll operation information to the content web server 120 (step S407). As the operation information for scrolling the screen, for example, as shown in the third line of the data example portion of FIG. 8, the time when the operation was performed, “scroll” (scroll) as the viewing category, and “vertical” as the history name. , "0" is transmitted as the numerical value 1, and "-10" is transmitted as the numerical value 2. The numerical values 1 and 2 indicate that the Y coordinate is scrolled vertically by −10.

  The content web server 120 stores the received screen scroll operation information in the browsing operation storage table 104 of the RAM 22 (step S426), and reads display information corresponding to the screen scroll operation information from the content DB 102 (step S425). The read display information is transmitted to the content browsing terminal 140 (step S424) and displayed on the display unit of the content browsing terminal 140 (step S405).

  Next, the content browsing terminal 140 determines whether or not an object selection operation has been performed (step S408). If no object selection operation has been performed, the process proceeds to step S411 described below. This object selection operation refers to, for example, an operation for selecting a thumbnail or a link for displaying an enlarged image.

  When the object selection operation is performed, the content browsing terminal 140 transmits selection information of the object to the content WEB server 120 (step S409). As the selection information, the time when the object selection operation is performed, “Observed open” (object open) as the browsing category, and the object name selected as the history name are transmitted.

  The content web server 120 stores the received object selection information in the browsing operation storage table 104 of the RAM 22 (step S427), and displays information on the object related to the selection (information for displaying an enlarged image and a link destination). Information) is read from the content DB 102 and transmitted to the content browsing terminal 140 (step S428) and displayed on the display unit of the content browsing terminal 140 (step S410).

  Next, the content browsing terminal 140 determines whether or not a print request operation has been performed (step S411). If the print request operation has not been performed, the content browsing terminal 140 proceeds to step S414 to be described later. On the other hand, when a print request operation is performed, data related to the print request is transmitted to the content web server 120 (step S412). The data related to the print request includes the time when the print request is made, “print” as the history classification, the content name to be printed as the history name, and the page number to be printed as numerical values 1 to 4. Is sent. For example, as shown in the fifth line of the data example portion of FIG. 8, when numerical values 1, 2, and 13 are transmitted as numerical values 1, 2, and 3, respectively, pages 12 and 13 are set as the print range. Means.

  The content WEB server 120 stores the received print request in the browsing operation storage table 104 of the RAM 22, and at the same time the page number designated by the content DB 102 for printing. Is read out and transmitted as print information to the printing apparatus 130 (step S429). The printing apparatus 130 executes printing based on the received print information (step S441), and notifies the content WEB server 120 that printing has been completed (step S442). In this case, the printing apparatus 130 notifies information indicating whether printing has been normally completed.

  The content WEB server 120 transmits a completion message corresponding to the content of the received print completion notification to the content browsing terminal 140 (step S430), and displays it on the display unit of the content browsing terminal 140 (step S413).

  Next, the content browsing terminal 140 determines whether or not an end operation (pressing the end button) has been performed (step S414). If no end operation has been performed, the process returns to step S402. On the other hand, when the end operation is performed, the content browsing terminal 140 transmits the end information to the content web server 120 (step S415).

  The content web server 120 receives the end information, and stores “end” in the browsing operation storage table 104 of the RAM 22 as the time when the end information is received and the history classification (step S431). Then, the content WEB server 120 performs browsing location extraction processing based on the information in the browsing operation storage table 104 and the object position information table 103 shown in FIG. 9 stored in the hard disk 28 of the content WEB server 120. Then, an interest level calculation process is performed for each browsing location (step S432), and browsing history data including the calculated interest level is transmitted to the history management server 110 (step S433), and the browsing history DB 101 of the history management server 110 is sent to the browsing history DB 101. Accumulate (step S451). The processing in step S432 will be described in detail based on the flowchart in FIG.

  Next, FIG. 10 is a screen for searching the browsing history in the browsing history DB 101 and displaying the detail log. Among the items of the browsing history DB 101 in FIG. 8, for example, the first five digits of the content ID and the browsing time (From It is a figure which shows the detailed analysis display screen of the browsing history (viewing log) of browsing history DB displayed when a specific detail is selected from the list | wrist of applicable log | history by designating To) etc. FIG. This screen can be used by employees of travel agencies and travel agencies who have access rights to the browsing history DB 101. The user profile in FIG. 10 displays information obtained by referring to the user master of a server (not shown) of the travel agency using the user ID in FIG. 8 as a key. Information obtained by referring to a sales DB of a travel agency (not shown) with a user ID as a key is displayed.

  By displaying such a log, it is possible to easily grasp the user profile, the product that the user is interested in, and the product that has been printed or applied.

  Note that it is conceivable that the X button is pressed without pressing the end button as the end operation. Therefore, the content web server 120 monitors the work area for browsing history storage in the RAM 22, and if no new browsing history information is added for a predetermined time (for example, 1 hour) or more, the session is ended. Then, the processes of steps S432 and S433 are executed, and after the process of step S433 is normally completed, the corresponding data portion of the browsing operation storage table 104 of the RAM 22 is initialized.

  Although not described in the flowcharts of FIGS. 3 and 4, a function of specifying a part of the content as a page and saving it in a file may be implemented. In this case, which page of which content is stored in the file. Needless to say, is left as a browsing history.

  Next, the browsing location extraction processing in step S432 and the interest level calculation processing for each browsing location will be described in detail with reference to the flowchart of FIG. Each process of this flowchart is executed under the control of the CPU 21 of the content WEB server 120.

  The content WEB server 120 calculates the size of the display portion (display screen) when the content is browsed on the content browsing terminal 140 based on the display screen open history and the content open history, Assuming that the user is gazing at the center position, the center coordinates of the display part are calculated, and the center coordinates of the display part (i.e., based on the browsing history of screen scrolling, page transition, screen scaling) The absolute coordinates on the content corresponding to the user's gaze point are calculated (step S501). In this case, for example, in the case of vertical content of A4 paper size, the center coordinates of the display part are the origin at the upper left of the A4 paper, the X coordinate plus the right direction from the origin, and the Y coordinate plus from the origin downward. It will be converted to absolute coordinates.

  Next, the content web server 120 refers to the object position information table 103 using the corresponding content ID as a key, compares the converted absolute coordinates with the start point coordinates and end point coordinates of each object, and The object displayed at the center coordinates is specified, and the name of the object is extracted from the object position information table 103 (step S502).

  Next, the content WEB server 120 writes the extracted object name in the browsing name column of the browsing operation storage table 104 of the RAM 22 (step S503), and further, based on the browsing time of each object or page, The browsing time of the page is calculated and written in the browsing time column of the browsing operation storage table 104 (step S504).

Next, the content WEB server 120 calculates the degree of interest of the user with respect to each object or page based on the data indicating the browsing operation status such as browsing time of each object or page, screen enlargement / reduction, printing, file saving, and the like. The information is written in the interest level column of the browsing operation storage table 104 (step S505). In this case, for example, “1” per second for viewing time, “7” for screen enlargement, “10” for printing, “13” for file saving, etc. Then, the interest level is calculated.

As described above, in the present embodiment, it is possible to browse which pages or articles (objects) of contents such as catalogs and electronic brochures have been read carefully, which pages have been read, and which pages have been printed or saved as files. It is stored as a history, and the interest level of the viewer is analyzed based on this browsing history, and effective one-to-one marketing becomes possible. In other words, it is possible to grasp which articles (objects) in the content the user is interested in.

  Another object of the present invention is to supply a storage medium (or recording medium) on which a program code of software that realizes the functions of the above-described embodiments is recorded to a system or apparatus, and to perform computer (or CPU or MPU) of the system or apparatus. Needless to say, this is also achieved by reading and executing the program code stored in the storage medium.

  In this case, the program code itself read from the storage medium realizes the functions of the above-described embodiments, and the storage medium storing the program code constitutes the present invention. Further, by executing the program code read by the computer, not only the functions of the above-described embodiments are realized, but also an operating system (OS) running on the computer based on the instruction of the program code. It goes without saying that a case where the function of the above-described embodiment is realized by performing part or all of the actual processing and the processing is included.

  Further, after the program code read from the storage medium is written in a memory provided in a function expansion card inserted into the computer or a function expansion unit connected to the computer, the function expansion is performed based on the instruction of the program code. It goes without saying that the CPU or the like provided in the card or the function expansion unit performs part or all of the actual processing, and the functions of the above-described embodiments are realized by the processing. When the present invention is applied to the above-mentioned storage medium, the storage medium (the WEB server for content, the storage medium related to the content browsing terminal) has a program corresponding to the flowchart described above (shown in FIGS. 3, 4 and 5). The corresponding part of the code will be stored.

1 is a system configuration diagram of a content browsing system according to the present invention. It is a block diagram which shows the hardware constitutions of the content web server and a content browsing terminal. It is a flowchart which shows the browsing process of a content, and the collection process of a browsing history. It is a flowchart which shows the browsing process of a content, and the collection process of a browsing history (continuation of FIG. 3). It is a flowchart which shows the detail of the extraction process of the browsing location in step S432 of FIG. 4, and the interest degree calculation process for every browsing location. It is a figure which shows the example of a content list display. It is a figure which shows the example of a content selected from the content list display of FIG. It is a figure which shows the data item of a browsing operation storage table and browsing history DB. It is a figure which shows the data item of an object position information table. It is a figure which shows the detailed analysis display screen of the browsing history (browsing log) of browsing history DB.

Explanation of symbols

21, 31 ... CPU
22, 32 ... RAM
23, 33 ... ROM
24, 34 ... LAN adapter 25, 35 ... video adapter 26, 36 ... keyboard 27, 37 ... mouse 28, 38 ... hard disk 29, 39 ... CD-ROM drive 100 ... communication line 101 ... print history DB
102 ... Content DB
103 ... Object position information table 110 ... History management server 120 ... WEB server for content 140 ... Content browsing terminal

Claims (7)

A content browsing management system in which a terminal and a content server are connected via a communication line,
The terminal
Detecting means for detecting various browsing operations for browsing the content provided from the content server on a display screen;
Data indicating a browsing operation including a set of coordinates indicating the size of the display screen detected by the detection unit and a scroll operation amount, and data indicating times when the various browsing operations detected by the detection unit are performed. Transmission information generating means for transmitting to the content server,
The content server
Content storage means for storing at least specific information of the content, specific information of each object of the content, and layout information indicating an arrangement position of each object in the content;
Specifying means for specifying an object in the content displayed on the display screen of the terminal, using data indicating the browsing operation received from the terminal and the layout information stored in the content storage means; ,
Browsing time calculation means for calculating the browsing time of the object specified by the specifying means based on the time when the browsing operation was performed;
Browsing time writing means for writing the calculated browsing time of the object into the storage means;
The specifying means is:
Calculating the absolute coordinates of the content displayed on the display screen using data indicating the browsing operation including the set of coordinates indicating the size of the display screen and the scroll operation amount and the layout information; The object displayed on the display screen of the terminal by comparing the absolute coordinates of the content with the start point coordinates and end point coordinates of each object included in the layout information, and by the browsing time calculation means A content browsing management system, characterized in that an object specified using the calculated browsing time is specified as the object of interest in the content.   The specifying means calculates center coordinates of the display screen using data indicating the browsing operation including a set of coordinates indicating the size of the display screen and the scroll operation amount, and calculates the size of the display screen. Using the set of coordinates shown and the center coordinates of the display screen, absolute coordinates with the origin at the upper left of the content on the content of the center coordinates of the display screen are calculated, and the absolute coordinates on the content and the layout information The content browsing management system according to claim 1, wherein the object displayed at the center coordinate of the display screen is identified by comparing the start point coordinate and the end point coordinate of each object included in the display.   The detecting means detects a browsing operation including an enlargement operation of the object, a page or object printing operation, and a save instruction operation, and the content server detects the degree of interest in the object specified by the specifying means. The interest level calculating means for calculating based on the browsing operation and the browsing time, and the interest level writing means for writing the calculated interest level for the object in the storage means. Item 3. The content browsing management system according to Item 2.   The content browsing management system according to claim 1, wherein the detection unit and the transmission unit respectively perform detection processing and transmission processing based on an instruction code embedded in the content. A program executed by a content server of a content browsing management system in which a terminal and a content server are connected via a communication line,
The content server;
Content storage means for storing at least specific information of the content, specific information of each object of the content, and layout information indicating an arrangement position of each object in the content;
Specifying means for specifying an object in the content displayed on the display screen of the terminal, using data indicating the browsing operation received from the terminal and the layout information stored in the content storage means; ,
Browsing time calculation means for calculating the browsing time of the object specified by the specifying means based on the time when the browsing operation was performed;
Operating as a browsing time writing means for writing the calculated browsing time of the object into the storage means;
The data indicating the browsing operation includes a set of coordinates indicating the size of the display screen, a scroll operation amount, and data indicating the time when the various browsing operations detected by the terminal are performed,
The identifying means is
Calculating the absolute coordinates of the content displayed on the display screen using data indicating the browsing operation including the set of coordinates indicating the size of the display screen and the scroll operation amount and the layout information; The object displayed on the display screen of the terminal by comparing the absolute coordinates of the content with the start point coordinates and end point coordinates of each object included in the layout information, and by the browsing time calculation means A program for causing an object specified using the calculated browsing time to be specified as the object of interest in the content. A content server of a content browsing management system in which a terminal and a content server are connected via a communication line,
The content server
Content storage means for storing at least specific information of the content, specific information of each object of the content, and layout information indicating an arrangement position of each object in the content;
Specifying means for specifying an object in the content displayed on the display screen of the terminal, using data indicating the browsing operation received from the terminal and the layout information stored in the content storage means; ,
Browsing time calculation means for calculating the browsing time of the object specified by the specifying means based on the time when the browsing operation was performed;
Browsing time writing means for writing the calculated browsing time of the object into the storage means;
The data related to the browsing operation includes a set of coordinates indicating the size of the display screen, a scroll operation amount, and data indicating the time when the various browsing operations detected by the terminal are performed,
The specifying means is:
Calculating the absolute coordinates of the content displayed on the display screen using data indicating the browsing operation including the set of coordinates indicating the size of the display screen and the scroll operation amount and the layout information; The object displayed on the display screen of the terminal by comparing the absolute coordinates of the content with the start point coordinates and end point coordinates of each object included in the layout information, and by the browsing time calculation means A content server that identifies an object identified using the calculated browsing time as the object of interest in the content. The specifying means is:
A center coordinate of the display screen is calculated using data indicating the browsing operation including a set of coordinates indicating the size of the display screen included in the data related to the browsing operation and the scroll operation amount, and the size of the display screen is calculated. Using the set of coordinates indicating the height and the center coordinates of the display screen, the absolute coordinates having the origin at the upper left of the content on the content of the center coordinates of the display screen are calculated, and the absolute coordinates on the content and the 7. The content server according to claim 6, wherein the object displayed at the center coordinate of the display screen is specified by comparing the start point coordinate and the end point coordinate of each object included in the layout information.

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