JP2009259119A - Information collection system, method, and program - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To accurately associate a website viewing history with a user attribute without requiring a log-in process, etc. <P>SOLUTION: In an information collection system 1, an information collection server 10 has an information collection control unit 11 for performing control for collecting website information acquired by the web browsers of mobile terminals 140a, 140b. The information collection control unit 11 performs control for sending an information transmission program for collecting a viewing history and a subscriber identifier (IMSI) to the mobile terminals 140a, 140b each of which has agreed to provide a website viewing history to the information collection server 10. An information storage unit 12 stores the viewing history collected from each of the mobile terminals 140a, 140b that has agreed to provide the website viewing history to the information collection server 10. The website viewing history is transmitted by the information transmission program. <P>COPYRIGHT: (C)2010,JPO&INPIT

Description

  The present invention relates to an information collection system, an information collection method, and an information collection program for collecting a browsing history of a website browsed using browsing software installed in a portable terminal connectable to a mobile communication network.

  2. Description of the Related Art Conventionally, an information collection system that collects browsing history of websites browsed using browsing software (for example, a web browser) installed in a terminal device such as a personal computer is known (for example, Patent Document 1).

  Specifically, the information collection system includes an information collection server that collects a site identifier (for example, URL; Uniform Resource Locator) that identifies a website and a terminal identifier (for example, an IP address) that identifies a terminal device.

  The information collection system also includes an attribute management server that manages terminal identifiers and user attributes in association with each other. The user attribute is a profile such as age, sex, hobby, etc. of the user who uses the terminal device.

  The information collection system associates the browsing history of the website collected by the information collection server with the user attribute managed by the attribute management server by the terminal identifier. Thereby, the information collection system can total the browsing history of the website for each user attribute.

  In such an information collection system, for example, a toolbar incorporated in browsing software used for browsing a website is used. The toolbar has a program for collecting browsing history of websites.

Here, one website generally has link information linked to another website. In the case where the website browsed by the user is switched from one website to another website, the toolbar acquires the site identifier of the one website browsed before browsing the other website as a referrer. The toolbar transmits site identifiers, referrers, terminal identifiers, and the like of other websites browsed by the user to the information collection server.
JP 2006-309380 A

  By the way, the number of users who browse the website using the terminal device is not limited to one. For example, in the case where a family shares a terminal device, there are a plurality of users browsing the website. In the information collection system described above, since the terminal identifier is used as a key, the browsing history of the website and the user attribute cannot be accurately associated.

  Here, a user identifier for identifying a user may be assigned to each user, and the user identifier may be used instead of the terminal identifier. However, the provider of the toolbar needs to assign a user identifier so that the user identifier does not overlap, and the user needs to perform a login process that involves inputting the user identifier.

  Therefore, the present invention has been made to solve the above-described problem, and is an information collection system that can accurately associate a browsing history of a website with a user attribute without requiring a login process or the like. An object is to provide an information collection method and an information collection program.

  In order to solve the problems described above, the present invention has the following features. A first feature of the present invention is an information collection system for collecting browsing histories of websites browsed using browsing software installed in a portable terminal that can be connected to a mobile communication network. An information collection server (information collection server 10) that collects browsing history of the website browsed by the subscriber using the browsing software, and an information transmission program incorporated in the browsing software is the portable terminal (portable terminal 140a, 140b), and the information transmission program incorporated in the browsing software identifies the subscriber in the mobile communication network (mobile communication network 110). A process of transmitting a subscriber identifier and a browsing history of the website to the information collecting server. And summarized in that to execute.

  According to the first aspect of the present invention, the information transmission program incorporated in the browsing software transmitted to the mobile terminal by the program transmission server is a subscriber identifier for identifying a subscriber in a mobile communication network and browsing a website. The portable terminal is caused to execute processing for transmitting the history to the information collection server.

  As described above, according to the first feature of the present invention, the browsing history of the website browsed by the mobile terminal and the subscriber identifier of the mobile terminal are collected by the information collection server.

  Therefore, the information collection system of the present invention makes it possible to correctly associate the browsing history of the website with the user attribute without requiring a login process or the like.

  A second feature of the present invention relates to the first feature of the present invention, wherein a profile management server (monitor profile management server 30) for managing the subscriber identifier and the subscriber profile in association with each other, An information totaling server (information totaling server 40) that totals browsing history for each profile is further provided.

  The information aggregating server acquires a website browsing history from the information collecting server, acquires the profile from the profile management server (information acquiring unit 41), and the website browsing history acquired from the information collecting server And an association unit (association unit 42) for associating the profile acquired from the profile management server with the subscriber identifier.

  According to the second feature of the present invention, the information aggregation server associates the browsing history of the website acquired from the information collection server with the profile acquired from the profile management server by the subscriber identifier.

  Therefore, according to the second feature of the present invention, it is possible to accurately associate a browsing history of a website with a more detailed user attribute such as a user profile.

  A third feature of the present invention relates to the first feature of the present invention, wherein the mobile communication network (mobile communication network 110) includes subscriber information including the subscriber identifier and the subscriber profile. A subscriber information management device (subscriber information management device 130) for managing the websites, and further comprising an information totaling server (information totaling server 40) for totaling the browsing history of the website for each profile, The information totaling server acquires the browsing history of the website from the information collecting server (information collecting server 10), and acquires the profile from the subscriber information management device (information acquiring unit 41); The browsing history of the website acquired from the information collection server and the profile acquired from the subscriber information management device (subscriber information management device 130). And summarized in that a associating unit that associates the Le by said subscriber identifier and (association unit 42).

  According to the third feature of the present invention, the information totaling server acquires the browsing history of the website from the information collecting server, acquires the profile from the subscriber information management device in the mobile communication network, and acquires from the information collecting server. The browsing history of the website and the profile acquired from the subscriber information management apparatus are associated with each other by a subscriber identifier.

  Therefore, according to the third aspect of the present invention, it is possible to associate browsing history with subscriber information managed in the mobile communication network. This saves the trouble of creating a new subscriber profile.

  A fourth feature of the present invention relates to the second or third feature of the present invention, wherein the portable terminal (portable terminals 140a and 140b) has a function of acquiring position information of the portable terminal (position information measuring unit). 147) is implemented, and the information transmission program incorporated in the browsing software causes the mobile terminal to execute processing for transmitting the location information of the mobile terminal to the information collection server together with the browsing history of the website. The acquisition unit (information acquisition unit 41) acquires the location information of the portable terminal together with the browsing history of the website from the information collection server, and the association unit (association unit 42) browses the website. A history and the location information of the mobile terminal are associated with each other, and the information aggregation server summarizes the browsing history of the website for each location information of the mobile terminal. That.

  According to the fourth feature of the present invention, the information transmission program incorporated in the browsing software causes the portable terminal to execute processing for transmitting the location information acquired in the portable terminal together with the browsing history of the website to the information collecting server. . The information totaling server totals the browsing history of the website for each position information of the mobile terminal.

  Therefore, according to the fourth aspect of the present invention, it is possible to accurately associate a browsing history of a website with a user attribute without requiring a login process or the like. Furthermore, it is possible to associate the user attribute with the position information when the website is browsed.

  A fifth feature of the present invention relates to the first feature of the present invention, wherein the browsing history of the website is browsed before browsing the first website and a first site identifier for identifying the first website. It includes the second site identifier (referrer information) for identifying the second website.

  According to the fifth aspect of the present invention, the browsing history of the website identifies the first website identifier that identifies the first website and the second website that was browsed before browsing the first website. And a second site identifier.

  Therefore, according to the fifth aspect of the present invention, it is possible to accurately associate the browsing history of the website with the user attribute without requiring login processing or the like, and before browsing the first website. Since the second site identifier (referrer information) for identifying the second website that has been browsed can be acquired, more detailed browsing history can be collected.

  A sixth feature of the present invention is that a browsing history of a website browsed using browsing software installed in a mobile terminal connectable to a mobile communication network is connected to a network different from the mobile communication network. An information collection method for collecting in an information collection server, the step of incorporating the information transmission program into the browsing software, and the browsing history of the website browsed by the mobile terminal subscriber using the browsing software The gist of the present invention is that it includes a step of collecting by an information transmission program and a step of transmitting a subscriber identifier for identifying the subscriber in the mobile communication network and a browsing history of the website to the information collection server.

  As described above, according to the sixth aspect of the present invention, the browsing history of the website browsed by the mobile terminal and the subscriber identifier of the mobile terminal are collected by the information collection server.

  Therefore, according to the sixth aspect of the present invention, it is possible to accurately associate a browsing history of a website with a user attribute without requiring a login process or the like.

  According to a seventh aspect of the present invention, in accordance with the sixth aspect of the present invention, the browsing history of the website is acquired from the information collection server, the profile is acquired from the profile management server, and the information collection An association step of associating, with the subscriber identifier, the profile acquired from the profile management server that associates and manages the browsing history of the website acquired from the server, the subscriber identifier, and the profile of the subscriber. The gist.

  An eighth aspect of the present invention relates to the sixth aspect of the present invention, wherein the browsing history of the website is acquired from the information collection server, and the profile includes the subscriber identifier and the subscriber profile. Subscriber information management device that associates and manages subscriber information, the website browsing history acquired from the information collection server, and the profile acquired from the subscriber information management device. And an associating step for associating with each other.

  A ninth feature of the present invention relates to the seventh or eighth feature of the present invention, is the step of obtaining location information of the mobile terminal together with the browsing history of the website, and the browsing history of the website And a step of counting for each piece of terminal position information.

  A tenth feature of the present invention is related to the sixth feature of the present invention, and is browsed as a browsing history of the website, a first site identifier for identifying the first website, and before browsing the first website. The gist is to include a step of acquiring the second site identifier for identifying the second website that has been stored.

  An eleventh feature of the present invention is an information collection program incorporated in browsing software installed in a mobile terminal connectable to a mobile communication network, wherein the mobile terminal is connected to the mobile terminal by the subscriber of the mobile terminal. Collecting the browsing history of the website browsed using browsing software, the subscriber identifier for identifying the subscriber in the mobile communication network, and the collected browsing history of the website in the mobile communication network; The gist is to execute a step of transmitting to a different network.

  According to the eleventh feature of the present invention, a browsing history of a website browsed by a mobile terminal and a subscriber identifier of the mobile terminal are transmitted toward the network. Thereby, it can collect in the information collection server connected to the network.

  Therefore, according to the information transmission program of the present invention, it is possible to accurately associate the browsing history of the website browsed on the mobile terminal with the user attribute without requiring a login process or the like.

  According to the present invention, it is possible to provide an information collection system that can accurately associate a browsing history of a website with a user attribute without requiring a login process or the like.

  Next, an embodiment of an information collection system according to the present invention will be described with reference to the drawings. Specifically, (1) Information collection system overall schematic configuration, (2) Information collection server configuration, (3) Program transmission server configuration, (4) Information transmission program, (5) Monitor profile management server configuration, (6) Configuration of information aggregation server, (7) Configuration of mobile terminal, (8) Collection processing of browsing history, (9) Action / effect, (10) Modification example, (11) Other embodiments will be described. .

  In the following description of the drawings, the same or similar parts are denoted by the same or similar reference numerals. However, the drawings are schematic and only conceptually show portions related to the present invention.

(1) Overall configuration of information collection system First, a schematic configuration of an information collection system 1 according to an embodiment of the present invention will be described with reference to FIG.

  As illustrated in FIG. 1, the information collection system 1 includes an information collection server 10 and a program transmission server 20. The information collection server 10 and the program transmission server 20 are connected to the communication network 60. The information collection system 1 includes a monitor profile management server 30 and an information aggregation server 40.

  The information collection server 10, the program transmission server 20, the monitor profile management server 30, and the information aggregation server 40 are servers managed by an information collection company that collects information such as website browsing history.

  The information collection server 10 collects a browsing history of a website from a mobile terminal described later. A specific configuration of the information collection server 10 will be described later.

  The program transmission server 20 transmits an information transmission program for causing a mobile terminal described later to transmit a website browsing history. A specific configuration of the program transmission server 20 will be described later.

  The monitor profile management server 30 manages profile information and the like of subscribers of mobile terminals, which will be described later. Details of the monitor profile management server 30 will be described later.

  The information totaling server 40 totals the browsing history of the website collected by the information collecting server 10 and the profile information of the subscriber of the mobile terminal.

  Content servers 50 a and 50 b are connected to the communication network 60. The content servers 50 a and 50 b provide content such as websites via the communication network 60.

  A mobile communication system 100 is connected to the communication network 60 via a gateway 200.

  The mobile communication system 100 includes a mobile communication network 110, a base station 120, and a subscriber information management device 130.

  Mobile terminals 140a and 140b are connected to the base station 120 by wireless communication. The mobile communication system 100 manages each mobile terminal (mobile terminals 140a and 140b) by the subscriber information management device 130.

  The base station 120 forms a predetermined radio range, and performs radio communication with the mobile terminals 140a and 140b existing within the radio range. In addition, the base station 120 transmits a radio signal including position information for identifying the radio range within the radio range.

  The subscriber information management device 130 manages the mobile terminals 140a and 140b existing within the radio range of the base station 120. The specific configuration of the subscriber information management device 130 will be described later.

  The portable terminals 140a and 140b are connected to the mobile communication network 110 and are managed by the subscriber information management device 130.

  The mobile terminals 140 a and 140 b can browse content such as websites provided by the content servers 50 a and 50 b via the gateway 200 and the communication network 60. In the mobile terminals 140a and 140b, browsing software (referred to as a web browser) is installed as a function for browsing a website.

  That is, in the present embodiment, the mobile terminals 140a and 140b are mobile phones provided with a web browser. The specific configuration of the mobile terminals 140a and 140b will be described later.

  The mobile communication network 100 is connected to the communication network 60 via the gateway 200. The gateway 200 may be included in the mobile communication network 100.

  The information collection system 1 having the above configuration can collect information on a website acquired by the web browser of the mobile terminals 140a and 140b. Note that the website acquired by the web browser of the mobile terminals 140a and 140b is assumed to be browsed by the user who owns the mobile terminals 140a and 140b. Therefore, in the following, information about a website acquired by a web browser is referred to as browsing history.

(2) Configuration of Information Collection Server The information collection server 10 includes an information collection control unit 11 that performs control for collecting information on websites acquired by the web browsers of the mobile terminals 140a and 140b. The information collection control unit 11 includes an information storage unit 12 that stores the collected browsing history.

  The information collection control unit 11 notifies the mobile terminals 140a and 140b that the information collection server 10 is requested to provide the browsing history of the website. The information collection control unit 11 transmits a program for collecting browsing history (referred to as an information transmission program) to the mobile terminals 140a and 140b in response to providing the browsing history of the website to the information collecting server 10. Take control.

  The information storage unit 12 stores browsing histories collected from the mobile terminals 140a and 140b in response to providing the browsing history of websites to the information collection server 10. The browsing history of the website is transmitted by the information transmission program.

(3) Configuration of Program Transmission Server The program transmission server 20 has an information transmission program storage unit 21. The information transmission program storage unit 21 stores an information transmission program for collecting browsing history of websites. The information transmission program will be described later.

  The program transmission server 20 receives an instruction from the information collection control unit 11 and transmits an information transmission program to the mobile terminals 140a and 140b.

(4) Information transmission program An information transmission program is a program which collects the browsing history of the website browsed by the web browser mounted in portable terminal 140a, 140b. The information transmission program is incorporated in the web browser.

  The information transmission program acquires the URL of the website browsed by the web browser as the website browsing history. Moreover, the URL of the website browsed before browsing one website, that is, the referrer information is acquired.

  In the present embodiment, one website constitutes a first website, and the URL of the one website constitutes a first site identifier. In this embodiment, the website browsed before browsing one website constitutes the second website, and the URL of this site constitutes the second site identifier.

  The information transmission program acquires the position information of the mobile terminals 140a and 140b when the website is browsed together with the browsing history and the browsing history. The information transmission program acquires the time when the browsing of the website is started.

  The information transmission program causes the mobile terminals 140a and 140b to execute processing for transmitting the acquired URL, referrer information, and position information of the website to the information collection server 10.

  FIG. 2 shows a browsing history acquired in the mobile terminals 140a and 140b by the information transmission program.

  The browsing history includes an ID for identifying the mobile terminal from which the browsing history is acquired, that is, a subscriber identifier (International Mobile Subscriber Identity), a browsing start time (contact start time) of the website, and a browsed website (contact URL), referer information, longitude, latitude, altitude of the mobile terminal 140 at the time of browsing. The subscriber identifier is hereinafter referred to as IMSI.

  These browsing histories are acquired from the mobile terminal 140 and associated with the IMSI that identifies the mobile terminal 140. Then, for example, it is transmitted to the information collection server 10 in the table format shown in FIG.

(5) Configuration of Monitor Profile Management Server The monitor profile management server 30 manages the subscriber identifiers assigned to the mobile terminals 140a and 140b in association with user profiles.

  A subscriber refers to a subscriber who has subscribed to a cellular phone service. The subscriber identifier (IMSI) is an identifier that can uniquely identify the mobile terminals 140a and 140b, and includes a mobile phone number.

  A mobile phone is usually used only by the subscriber who subscribes to the mobile phone service. Therefore, the subscriber identifier (IMSI) is identification information that can specify the user who uses the mobile terminals 140a and 140b.

  The user profile is information about a user who browsed a website using a mobile phone. An example of a user profile is shown in FIG.

  User profile includes user name or nickname, mobile ID, ie subscriber identifier (IMSI), information about mobile device model, gender, date of birth, occupation, marriage history, final education, annual income, and other websites Information related to the selected person is included.

  The user's profile is obtained from a user who has accepted the provision of the browsing history of the website, for example. As an acquisition method, for example, an information collecting company prepares an input form for filling in a profile on a predetermined web page. The information collecting company asks the user to provide a browsing history of the website. When the user consents, the user is guided to a predetermined input form.

(6) Configuration of Information Aggregation Server The information aggregation server 40 aggregates the browsing history of the website collected by the information collection server 10 for each profile.

  The information totaling server 40 includes an information acquisition unit 41, an association unit 42, and a total data storage unit 43. The information acquisition unit 41 acquires various types of information via the communication network 60.

  The information acquisition unit 41 acquires a website browsing history from the information collection server 10 and acquires a profile from the monitor profile management server 30.

  The information totaling server 40 totals the browsing history of the website for each position information of the mobile terminals 140a and 140b.

  The association unit 42 associates the browsing history of the website acquired from the information collection server 10 and the profile acquired from the monitor profile management server 30 with a subscriber identifier.

  The total data storage unit 43 stores profiles and subscriber identifiers associated with each other in the association unit 42.

(7) Configuration of Mobile Terminal Next, the configuration of the mobile terminals 140a and 140b will be described with reference to FIG. The mobile terminals 140a and 140b shown in FIG. 1 are individual mobile phones used by different users (subscribers). Both have the same function. Below, the structure of the portable terminal 140a is demonstrated.

  As illustrated in FIG. 1, the mobile terminal 140 a includes a communication interface (hereinafter referred to as a communication I / F) 141, a control unit 142, a RAM 143, and a ROM 144.

  Communication I / F 141 communicates with base station 120 by wireless communication. A notification requesting to provide the information collection server 10 with the browsing history of the website is received from the information collection server 10. The communication I / F 141 receives an information transmission program for collecting a browsing history of a website from the program transmission server 20.

  In addition, the browsing history of the website collected by the control unit 142, the IMSI of the mobile terminal 140a, and the position information of the mobile terminal 140a are transmitted to the information collection server 10.

  The control unit 142 performs control such as a call and browsing of a website. The ROM 144 stores programs for calling and browsing websites. The RAM 143 functions as a work area for the control unit 142.

  In the control unit 142, browsing software for browsing a website is installed. The control unit 142 can browse the website by browsing software. That is, the control unit 142 has a function as the web browser 1421.

  In addition, an information transmission program sent from the program transmission server 20 is installed in the control unit 142. The information transmission program is incorporated in the web browser 1421. The control unit 142 executes a process of collecting browsing histories and the like of websites browsed by the web browser 1421 by the information transmission program. That is, the control unit 142 functions as the information collection unit 1422.

  The display unit 145 displays a website, a message related to the operation of the mobile terminal, and the like. The display unit 145 is, for example, a liquid crystal display device (LCD panel).

  The input unit 146 is an interface through which numbers and alphabets can be input.

  The position information measuring unit 147 measures the position of the mobile terminal 140a. The position information measuring unit 147 is a so-called GPS unit.

  The portable ID memory 148 stores the IMSI. The mobile ID memory 148 may be detachable from the main body of the mobile terminal 140a.

  The information transmission program memory 149 stores the information transmission program received by the communication I / F 141.

(8) Browsing History Collection Processing Next, website browsing history collection processing by the information collection system 1 will be described. The information collection system 1 includes a process of transmitting an information transmission program to the mobile terminal 140 and a process of collecting a website browsing history by the information transmission program.

(8.1) Information Transmission Program Transmission Process FIG. 4 is a flowchart showing a process in which the information collection system 1 transmits the information transmission program to the mobile terminal 140.

  In this embodiment, the information collection company notifies the user of the mobile terminal 140a of solicitation (hereinafter referred to as a monitor registration request) to be registered in the collection of the browsing history of the website browsed using the mobile terminal. Shall. An information transmission program is transmitted to the portable terminal of the user who accepted this solicitation.

  Specifically, as shown in FIG. 4, in step S1, the information collection server 10 transmits a monitor registration request to the portable terminal 140a by e-mail.

  In step S2, the mobile terminal 140a receives a monitor registration request by e-mail. In step S3, an operation input for monitor registration is performed in the portable terminal 140a.

  In step S4, information necessary for monitor registration is transmitted from the portable terminal 140a. The information necessary for monitor registration is the user profile shown in FIG.

  In step S5, the information collection server 10 receives the user profile.

  In step S6, the information collection server 10 sends the received user profile to the monitor profile management server 30 in step S5. In step S7, the monitor profile management server 30 creates a monitor database and stores it in the storage device.

  In step S8, the information collection server 10 sends an instruction for transmitting the transmission program to the portable terminal 140a to the program transmission server 20.

  In step S9, the program transmission server 20 transmits an information transmission program to the portable terminal 140a based on an instruction from the information collection server 10.

  In step S10, the mobile terminal 140a receives the information transmission program. In step S11, the mobile terminal 140a installs the information transmission program in the web browser.

  When the installation of the information transmission program is completed, the portable terminal 140a transmits a setting completion notification indicating that the installation of the information transmission program is completed to the information collection server 10 in step S12. In step S13, the information collection server 10 ends the monitor registration.

(8.2) Process for Collecting Browsing History FIG. 5 is a flowchart showing a process for collecting information on the web side browsed on the mobile terminal 140a. When browsing the website using the mobile terminal 140a, the user starts up the web browser of the mobile terminal 140a.

  In step S21, the mobile terminal 140a starts a web browser. In step S22, the content server 50a is requested to transmit content such as a website in response to a user operation input.

  In step S23, the content server 50a receives the content transmission request, and transmits the content to the portable terminal 140a in step S24. In step S25, the mobile terminal 140a receives the content.

  In step S <b> 26, the information transmission program installed in the web browser of the portable terminal 140 a acquires the position information of the portable terminal 140 a from the position information measuring unit 147.

  In step S26, the information transmission program acquires the URL of the website browsed by the web browser. The information transmission program also acquires browsing time and the like.

  In step S27, the information transmission program temporarily stores the acquired browsing history, referrer information, position information, and browsing time in a memory such as the RAM 143 of the mobile terminal 140a.

  In step S28, the information transmission program transmits the acquired browsing history, referrer information, position information, browsing time, and IMSI (mobile ID for identifying the mobile terminal) of the mobile terminal 140a to the information collection server 10 at a predetermined timing.

  In step S29, the information collection server 10 receives the acquired browsing history, referrer information, location information, browsing time, and IMSI of the mobile terminal 140a.

  In step S30, the information collection server 10 temporarily stores the acquired browsing history, referrer information, position information, browsing time, and IMSI of the mobile terminal 140a in the information storage unit 12.

  In step S <b> 31, the information collection server 10 sends the browsing history, referrer information, position information, browsing time, and IMSI stored in the information storage unit 12 to the information aggregation server 40.

  In step S32, the information totaling server 40 totals the browsing history of the websites collected by the information collecting server 10 for each profile. The information acquisition unit 41 acquires a website browsing history from the information collection server 10. The information acquisition unit 40 acquires a profile from the monitor profile management server 30. The association unit 42 associates the browsing history of the website acquired from the information collection server 10 with the profile acquired from the monitor profile management server 30 by IMSI.

  The total data storage unit 43 stores profiles and IMSIs associated with each other in the association unit 42.

(9) Operation / Effect In the information collection system 1, the information transmission program incorporated in the browsing software transmitted to the mobile terminal 140a by the program transmission server 20 is a subscriber identifier ( IMSI) and the process of transmitting the browsing history of the website to the information collecting server 10 are executed by the portable terminal 140a.

  According to the information collection system 1, the browsing history of the website browsed by the mobile terminal 140a and the subscriber identifier (IMSI) of the mobile terminal 140a are collected by the information collection server 10.

  Since the mobile terminal 140a, which is a mobile phone, is usually limited in user, the subscriber identifier (IMSI) is used as identification information that can specify the user who uses the mobile terminals 140a and 140b.

  Therefore, the browsing history of the website browsed using the mobile terminal 140a and the attribute of the user of the mobile terminal 140a who is the viewer can be accurately associated. That is, it is not necessary for the user to perform, for example, login processing for identifying the user who operates the terminal device.

  Therefore, the information collection system 1 can accurately associate the browsing history of the website with the user attribute without requiring a login process or the like.

  In the information collection system 1, the information aggregation server 40 acquires the browsing history of the website from the information collection server 10, the information acquisition unit 41 that acquires the profile from the monitor profile management server 30, and the web acquired from the information collection server 10. An association unit 42 associates the browsing history of the site and the profile acquired from the monitor profile management server 30 with a subscriber identifier.

  According to such an information collection system 1, the information aggregation server 40 associates the browsing history of the website acquired from the information collection server 10 with the profile acquired from the monitor profile management server 30 by the subscriber identifier (IMSI).

  Therefore, the information collection system 1 can accurately associate a browsing history of a website with more detailed user attributes such as a user profile.

  According to the information collection system 1, the information transmission program incorporated in the browsing software performs a process of transmitting the location information acquired in the mobile terminals 140 a and 140 b together with the browsing history of the website to the information collection server 10. 140b is executed. The information totaling server 40 totals the browsing history of the website for each position information of the mobile terminals 140a and 140b.

  Therefore, the information collection system 1 can associate the browsing information of the website with the user attribute and the positional information when the website is browsed.

  In addition, the information collection system 1 includes a website browsing history, a first site identifier that identifies the first website, and a second site that identifies the second website that was browsed before browsing the first website. Identifier (referrer information).

  Therefore, according to the information collecting system 1, it is possible to accurately associate the browsing history of the website with the user attribute, and to identify the second website that was browsed before browsing the first website. Since the second site identifier (referrer information) can be acquired, more detailed browsing history can be collected.

(10) Modified Example Regarding Monitor Profile Acquisition Method In the above-described embodiment, the information collection company is made to input a profile for knowing the attributes of the user at a predetermined timing. In other words, the monitor profile is obtained from a user who has accepted the provision of the browsing history of the website.

  However, the information collection system 1 can also acquire the monitor profile from the mobile communication network 110.

  In the information collection system 1 shown in FIG. 1, the mobile communication network 110 is provided with a subscriber information management device 130 that manages a subscriber identifier (IMSI) and subscriber information including a subscriber profile in association with each other. Yes.

  In this case, the information totaling server 40 acquires the browsing history of the website from the information collecting server 10 and acquires the profile from the subscriber information management apparatus 130.

  The browsing history of the website acquired from the information collection server 10 and the profile acquired from the subscriber information management apparatus 130 are associated with each other by a subscriber identifier (IMSI).

  As described above, the information collection system 1 can acquire the profile from the subscriber information management device 130 and associate the browsing history with the subscriber information managed in the mobile communication network 110. Therefore, it is possible to save the trouble of creating a new subscriber profile.

(11) Other Embodiments As described above, the contents of the present invention have been disclosed through one embodiment of the present invention. However, it is understood that the description and drawings constituting a part of this disclosure limit the present invention. should not do. From this disclosure, various alternative embodiments will be apparent to those skilled in the art.

  In the information collection system 1 shown in FIG. 1, the internal configurations of the information collection server 10, the program transmission server 20,..., The portable terminal 140a, etc. are prepared as dedicated hardware and executed by a control unit such as a CPU. Usually, it may be realized as a software module.

  Therefore, among the series of processing shown in FIG. 4 or FIG. 5, the processing executed inside each server, portable terminal, etc. shown in FIG. 1 has functions such as device control, multitasking operating environment, timer, etc. This can be realized by operating on a general multitasking OS by a program that executes each software module prepared as described above.

  In the above-described embodiment, in the flowchart illustrated in FIG. 4, first, the request notification is transmitted from the information collection server 10 to the user's mobile terminal 140a. However, instead of transmitting a request notification from the information collection server 10 to the mobile terminal at random, a step of requesting the request notification by e-mail, access to a dedicated website, etc. from the user before step S1. May be included.

  For example, the user knows that the browsing history of a website is being collected by a mobile terminal through an information collection company website, another website, a magazine, an advertising medium such as TV, etc. It may be possible to access.

  In the above-described embodiment, two content servers are connected to the information collection system 1, but the number is not limited to two. There may be two or more. In addition, although there are two portable terminals connected to the information collection system 1, the number is not limited.

  In the above-described embodiment, the mobile terminal 140a has a memory for storing the IMSI and a memory for storing the information transmission program. However, it does not have to be prepared separately. For example, the storage area of the same memory can be virtually divided and used.

  Moreover, although the above-mentioned embodiment demonstrated using a subscriber identifier (International Mobile Subscriber Identity) as identification information which can identify the user who uses portable terminal 140a, 140b, it is not limited to IMSI. Any identifier that can uniquely identify a subscriber who has subscribed to the cellular phone service may be used.

  As described above, the present invention naturally includes various embodiments that are not described herein. Therefore, the technical scope of the present invention is defined only by the invention specifying matters according to the scope of claims reasonable from the above description.

It is a block diagram of the information collection system which concerns on embodiment of this invention. In the information collection system which concerns on embodiment of this invention, it is a figure which shows an example of the browsing history acquired with a portable terminal by the information transmission program. It is a figure which shows an example of the profile of the user used in the information collection system which concerns on embodiment of this invention. It is a flowchart which shows the process which the information collection system which concerns on embodiment of this invention transmits an information transmission program to a portable terminal. It is a flowchart which shows the process which the information collection system which concerns on embodiment of this invention collects the information regarding the web side browsed in the portable terminal.

Explanation of symbols

  DESCRIPTION OF SYMBOLS 10 ... Information collection server, 11 ... Information collection control part, 12 ... Information storage part, 20 ... Program transmission server, 21 ... Information program storage part, 30 ... Monitor profile management server, 40 ... Information totaling server, 41 ... Information acquisition part 42 ... Association unit, 43 ... Total data storage unit, 50a, 50b ... Content server, 60 ... Communication network, 100 ... Mobile communication system, 110 ... Mobile communication network, 120 ... Base station, 130 ... Subscriber information Management device 131... Registration database 132 132 position information generation unit 140 a 140 b mobile terminal 141 communication I / F 142 control unit 143 RAM 144 ROM 1421 web browser 1422 information Collection unit, 145 ... display unit, 146 ... input unit, 147 ... location information measurement unit, 148 ... portable ID memory Li, 149 ... information transmission program memory, 200 ... gateway

Claims (11)

An information collection system for collecting browsing history of websites browsed using browsing software implemented in a mobile terminal connectable to a mobile communication network,
An information collection server that collects browsing history of the website browsed by the mobile terminal subscriber using the browsing software;
A program transmission server for transmitting an information transmission program incorporated in the browsing software to the mobile terminal;
The information transmission program incorporated in the browsing software executes processing for transmitting a subscriber identifier for identifying the subscriber and a browsing history of the website to the information collection server in the mobile communication network to the mobile terminal. Information collection system characterized by letting A profile management server that associates and manages the subscriber identifier and the subscriber profile;
An information aggregation server that aggregates the browsing history of the website for each profile;
The information aggregation server
An acquisition unit for acquiring the browsing history of the website from the information collection server, and acquiring the profile from the profile management server;
The information collection system according to claim 1, further comprising: an association unit that associates the browsing history of the website acquired from the information collection server and the profile acquired from the profile management server with the subscriber identifier. . The mobile communication network is provided with a subscriber information management device for managing the subscriber identifier and subscriber information including the subscriber profile in association with each other,
An information aggregation server that aggregates the browsing history of the website for each profile;
The information aggregation server
An acquisition unit that acquires the browsing history of the website from the information collection server, and acquires the profile from the subscriber information management device;
2. The information according to claim 1, further comprising an association unit that associates the browsing history of the website acquired from the information collection server with the profile acquired from the subscriber information management device by the subscriber identifier. Collection system. The mobile terminal is equipped with a function for acquiring location information of the mobile terminal,
The information transmission program incorporated in the browsing software causes the mobile terminal to execute processing for transmitting the location information of the mobile terminal to the information collection server together with the browsing history of the website,
The acquisition unit acquires the location information of the mobile terminal together with the browsing history of the website from the information collection server,
The association unit associates the browsing history of the website and the location information of the mobile terminal,
The information collection system according to claim 2 or 3, wherein the information aggregation server totals browsing history of the website for each position information of the mobile terminal.   The browsing history of the website includes a first site identifier that identifies the first website and a second site identifier that identifies the second website that was browsed before browsing the first website. The information collection system according to claim 1. Information collection method for collecting browsing history of a website browsed using browsing software installed in a mobile terminal connectable to a mobile communication network in an information collection server connected to a network different from the mobile communication network Because
Incorporating the information transmission program into the browsing software;
Collecting the browsing history of the website browsed using the browsing software by a subscriber of the mobile terminal by the information transmission program;
Transmitting a subscriber identifier for identifying the subscriber in the mobile communication network and a browsing history of the website to the information collection server. Obtaining a browsing history of the website from the information collection server and obtaining the profile from the profile management server;
An association step of associating the profile acquired from the profile management server that associates and manages the browsing history of the website acquired from the information collection server, the subscriber identifier, and the profile of the subscriber with the subscriber identifier. The information collecting method according to claim 6, further comprising: Obtaining a browsing history of the website from the information collection server, and obtaining the profile from a subscriber information management apparatus that manages the subscriber identifier and subscriber information including the subscriber profile in association with each other;
7. The information according to claim 6, further comprising an associating step of associating the browsing history of the website acquired from the information collection server with the profile acquired from the subscriber information management device by the subscriber identifier. Collection method. Obtaining the location information of the mobile terminal together with the browsing history of the website;
The information collection method according to claim 7, further comprising a step of counting the browsing history of the website for each position information of the mobile terminal.   Obtaining a first site identifier for identifying the first website and a second site identifier for identifying the second website browsed before browsing the first website as the browsing history of the website; The information collection method according to claim 6. An information collection program incorporated in browsing software installed in a mobile terminal connectable to a mobile communication network,
For the mobile terminal,
Collecting browsing history of the website browsed using the browsing software by a subscriber of the mobile terminal;
And a step of transmitting a subscriber identifier for identifying the subscriber in the mobile communication network and a browsing history of the collected website to a network different from the mobile communication network.

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