JP5071232B2 - Preference analysis system, preference analysis method, and program - Google Patents

Description

  The present invention relates to an information processing technique, and more particularly, to a technique for analyzing preferences of a person who has operated information.

  Often you will find various brochures in stores that contain information about the products and services you are dealing with. Many of these pamphlets are free and can be taken home freely, but it is self-evident that most of the pamphlets that users take home are not random choices, but that they think they need. . Therefore, what the user is interested in by analyzing for each user what the content of the pamphlet taken back (in the present application, this will be referred to as "content information") Can be grasped. In the present application, this analysis is referred to as “taste analysis”.

By the way, as a background art of the present application, a technique is known in which when an importance level is given to each of a plurality of articles, a layout of each article is automatically created by appropriately reflecting the importance level. In addition, a technique is known in which a catalog, a pamphlet, a comparison table, and the like are created according to individual needs of a customer, and a customized catalog that has already been created is edited and reused.
JP 9-330314 A JP 2004-171395 A

  In the above-described preference analysis, when the user brought back a plurality of types of brochures, preference analysis based on individual brochures was possible. However, there was no preference analysis focusing on the mutual relationship between the various types of pamphlets brought home.

  The present invention has been made in view of the above-mentioned problems, and the problem to be solved is a user who pays attention to the mutual relationship between a plurality of pamphlets (or catalogs, flyers, comparison tables, etc.) showing interest. It is to analyze the taste of.

  One of the preference analysis systems disclosed in the present specification includes a preference information table having information specifying content information in association with preference information specifying the preference indicated by the content information, and a plurality of the content information by the instructor Selection layout information acquisition for acquiring selection information indicating an instruction for selection of the selected content information and layout information indicating an instruction by the instructor regarding an arrangement mode of the selected content information within a predetermined layout frame And the preference information associated with the plurality of pieces of content information selected by the selection information is acquired from the preference information table, and the content information is obtained from each of the acquired pieces of preference information. By selecting the preference information based on the arrangement mode indicated by the layout information, And preference analysis means for analyzing the preferences of the serial instructor, is that having.

In addition, one of the preference analysis methods disclosed in the present specification is a method of analyzing the preference of the instructor performed by a preference analysis system, and the preference analysis system includes information specifying content information, the content A preference information table having association with preference information for specifying a preference indicated by the information, and a selection layout information acquisition unit provided in the preference analysis system is configured to select a plurality of the content information by the instructor. The preference analysis system includes: selection information indicating an instruction; and layout information indicating an instruction by the instructor regarding an arrangement mode of the selected content information within a predetermined layout frame. The preference analysis unit associated with the plurality of pieces of content information selected by the selection information. Information is acquired from the preference information table, and the instruction information is selected from the plurality of acquired preference information based on the arrangement mode in which each layout information is instructed by the layout information. It is to analyze the taste of the.

  One of the programs disclosed in the present specification is a program for causing a computer to analyze the preference of the instructor, and the storage unit provided in the computer includes information for specifying content information, A preference information table associated with preference information for specifying the preference indicated by the content information is stored, and the program stores selection information indicating an instruction for selection of the content information by the instructor, A selected layout information acquisition process for acquiring layout information indicating an instruction by the instructor regarding an arrangement mode of the selected content information in a predetermined layout frame, and a plurality of selection instructions specified by the selection information The preference information associated with the content information is acquired from the preference information table and acquired. A preference analysis process for analyzing preference of the instructor by selecting preference information from a plurality of preference information based on the arrangement mode instructed by the layout information for each piece of content information; It is to let you do.

  The preference of the instructor (user) is reflected in the selection instruction for each piece of content information and the instruction for the arrangement mode of the content information instructed to be selected. Therefore, according to the preference analysis system / preference analysis method / program having the above-described configuration, the preference information set in advance according to the content information included in each pamphlet (or catalog, flyer, comparison table, etc.) On the other hand, the preference of the instructor can be analyzed by selecting the preference information based on these selection instructions and arrangement mode instructions.

  According to the system, method, and program disclosed in this specification, it is possible to analyze the user's preference by paying attention to the mutual relationship among a plurality of pamphlets (or catalogs, flyers, comparison tables, etc.) that have shown interest. Play.

Hereinafter, embodiments of the present invention will be described with reference to the drawings.
Here, a case where the preference analysis system according to the present invention is used at a travel agency will be described as an example. Although details will be described later, a pamphlet distributed by a travel agency has travel conditions such as a place of visit, a schedule, and an amount of money as content information. In this case, the preference analysis system performs the preference analysis of the user based on the selection status of a plurality of pamphlets by the user (travel agency customer).

  First, FIG. 1 will be described. FIG. 1 shows the overall configuration of a preference analysis system that is an example of an embodiment of the present invention. This system is configured by connecting a server device 1, a client device 2, and a printer device 3 via a communication line 4.

  The server device 1 is a computer that performs personal brochure creation processing and preference analysis processing based on personal brochure creation results. This creation process and analysis process will be described later.

  The client device 2 is a computer operated by a user in order to create a collection of brochures for take-out (individual brochures), and various types of data are exchanged with the server device 1.

  The printer device 3 prints and outputs a pamphlet collection created by the user by operating the client device 2 on paper. The user can take back a collection of brochures output from the printer device 3 from a travel agency.

  The communication line 4 is, for example, the Internet, a LAN (Local Area Network), a WAN (Wide Area Network), a public telephone line, a dedicated digital line, and may be either wired or wireless. A combination is also acceptable.

  Next, FIG. 2 will be described. FIG. 2 shows a hardware configuration example of the computer. Both the server apparatus 1 and the client apparatus 2 shown in FIG. 1 can be configured by a computer having the hardware configuration shown in FIG.

  The computer shown in FIG. 2 includes an MPU 11, ROM 12, RAM 13, hard disk device 14, input device 15, display device 16, interface device 17, and recording medium drive device 18. All of these components are connected to the bus 19 and can exchange various data with each other under the management of the MPU 11.

An MPU (Micro Processing Unit) 11 is an arithmetic processing unit that controls the operation of the entire computer.
A ROM (Read Only Memory) 12 is a read-only semiconductor memory in which a predetermined basic control program is recorded in advance. The MPU 11 reads out and executes this basic control program when the computer is activated, thereby enabling operation control of each component of the computer.

  A RAM (Random Access Memory) 13 is a semiconductor memory that can be written and read at any time and used as a working storage area as necessary when the MPU 11 executes various control programs.

  The hard disk device 14 is a storage device that stores various control programs executed by the MPU 11, various data tables to be described later, and image data of each pamphlet. The MPU 11 can perform various control processes to be described later by reading and executing a predetermined control program stored in the hard disk device 14.

  The input device 15 is, for example, a keyboard device or a mouse device. When operated by a computer user, the input device 15 acquires input of various information from the user associated with the operation content, and the acquired input information is Send to MPU11.

The display device 16 is a liquid crystal display, for example, and displays various texts and images according to display data sent from the MPU 11.
The interface device 17 manages the exchange of various data performed via the communication line 4 to which the computer is connected.

The recording medium driving device 18 is a device that reads various control programs and data recorded on the portable recording medium 20. The MPU 11 can read out and execute a predetermined control program recorded on the portable recording medium 20 via the recording medium driving device 18 to perform various control processes described later. Examples of the portable recording medium 20 include a CD-ROM (Compact Disc Read Only Memory) and a DVD-ROM (Digital Versatile Disc Read Only Memory).

Next, FIG. 3 will be described. FIG. 3 shows a first example of functional configuration blocks of the preference analysis system shown in FIG.
The personal pamphlet creation processing unit 101 creates a personal pamphlet in accordance with an instruction given by the user operating the client device 2.

The first preference analysis processing unit 102a analyzes the user's preference based on the user's instruction made by operating the client device 2 to create a personal pamphlet.
The personal pamphlet creation processing unit 101 and the first preference analysis processing unit 102a are provided by the MPU 11 of each of the server device 1 and the client device 2 that perform predetermined control processing described later.

  The brochure master table 110, the brochure meta information table 120, the personal brochure information table A130, the preference information table 140, the user preference analysis table 150, the user preference information table A160, the position evaluation table 170, and the size evaluation table 180 are all included. It is a data table. These data tables are all stored in the hard disk device 14 of the server device 1. Hereinafter, these data tables will be described with reference to FIGS. 4 and 5 showing these structures.

  The data structure of the pamphlet master table 110 is shown in (1) of FIG. The pamphlet master table 110 is a table in which information stored in each field of “pamphlet ID”, “image data”, and “product ID” is associated with each record. Information stored in each field will be described.

The “pamphlet ID” stores information for individually identifying the pamphlet.
The “image data” stores information on the data file name of the image data representing the image representing the content information included in the pamphlet identified by the “pamphlet ID”. The content information that each pamphlet has individually is represented by an image using characters, photographs, illustrations, etc., and image data representing this image is stored in the hard disk device 14 of the server device 1. Keep it.

  In the “product ID”, information for specifying a product (here, package travel sold by a travel agency) corresponding to the pamphlet identified by the “pamphlet ID” is stored. By defining the “product ID” separately from the “pamphlet ID” in this way, for example, it is possible to introduce a plurality of products with one pamphlet, and introduce the same product with a plurality of brochures. It can also be done.

  A first record among the records of the brochure master table 110 illustrated in (1) of FIG. 4 will be described as an example. In this record, the pamphlet identified by the pamphlet ID “101” represents the content information by the image represented by the image data with the file name “A101.jpg”, and the product ID “A101” Indicates that the item is about a product.

The data structure of the pamphlet meta information table 120 is shown in (2) of FIG. The pamphlet meta information table 120 is stored in each field of “product ID”, “schedule”, “amount (minimum)”, “amount (maximum)”, “location”, “flight”, and “existing passenger”. This table associates information for each record. Information stored in each field will be described.

In “Product ID”, the same “Product ID” as in the brochure master table 110 is stored.
In the “schedule”, information indicating the schedule (departure date settable period) of the product (package travel) identified by the “product ID” is stored.

  In “Amount (minimum)” and “Amount (maximum)”, information indicating the minimum price and the maximum price of the product (package travel) identified by the “product ID” is stored. In the case of package trips, these fields are prepared because the product price varies depending on the departure date and the hotel at the accommodation.

The “location” stores information indicating the visit destination of the product (package travel) identified by the “product ID”.
In “Flight”, information indicating the name of the airline used in the product (package travel) identified by “Product ID” is stored.

In the “presence / absence of tour operator”, information indicating whether or not the tour attendant accompanies the product (package travel) identified by the “product ID” is stored.
The first record among the records of the brochure meta information table 120 illustrated in (2) of FIG. 4 will be described as an example. This record indicates the product content of the package trip that is the product with the product ID “A101”. That is, in this package trip, the departure date is set from “April to June”, the price is from “70000” yen to “140000” yen, and the destination is “Hawaii”. In this package trip, “Company A” is used as the airline, and the tour operator is not accompanied (“None”). These pieces of information are all content information. Therefore, these pieces of information are represented by a pamphlet image (an image expressed by image data having a file name “A101.jpg”) about the product having the product ID “A101”.

  The brochure master table 110 and the brochure meta information table 120 described above are data tables in which data of each record is set in advance. On the other hand, the personal pamphlet information table A130 is a data table in which the data of each record is given by the personal pamphlet creation processing unit 101 and the first preference analysis processing unit 102a.

  The data structure of the personal brochure information table A130 is shown in (3) of FIG. The personal pamphlet information table A130 stores information stored in the fields of “user ID”, “pamphlet ID”, “position”, “size”, “position point”, “size point”, and “total point”. This is a table associated with each record. Information stored in each field will be described.

In the “user ID”, information for individually identifying a user (a travel agency user) who creates a personal brochure using the system of FIG. 1 is stored.
The “pamphlet ID” stores the same information as the “pamphlet ID” in the pamphlet master table 110. That is, information for specifying a pamphlet selected by the user identified by the “user ID” for the purpose of creating a take-out pamphlet is stored.

  “Position (X, Y)” includes an image of a pamphlet image (that is, content information) selected by the user (instructor) identified by the “user ID” about the arrangement position in a predetermined layout frame. Information indicating the instruction content in two-dimensional orthogonal coordinates of the X coordinate and the Y coordinate is stored.

  “Size (height, width)” is an instruction about the size (size) of a pamphlet image selected by the user (instructor) identified by “user ID” within a predetermined layout frame. Information indicating the contents in height and width is stored. Here, “height” is the length in the Y-axis direction, and “width” is the length in the X-axis direction.

  The “position point” is set according to the content information of the panlet based on the layout position of the image of the pamphlet designated by the user (instructor) identified by the “user ID”. The information which shows the score given with respect to the below-mentioned preference information is stored.

  The “size point” is given to preference information, which will be described later, associated with the panlet based on the size of the brochure image designated by the user (instructor) identified by the “user ID”. Information indicating the score is stored.

The “total point” stores information indicating the total score of the “position point” and the “size point”.
The first record among the records of the personal pamphlet information table A130 illustrated in (3) of FIG. 4 will be described as an example. This record indicates the instruction content about the arrangement form in the predetermined layout frame for the pamphlet image identified by the pamphlet ID “101” by the user identified by the user ID “R001”. ing. In this instruction, it is instructed to place an image of the pamphlet with a height and width of “(70, 150)” at a position specified by an XY coordinate of “(15, 15)” in the layout frame. Yes. This record indicates that the position point by this instruction is “250”, the size point is “250”, and the total point is “500”.

  The preference information table 140 is a data table in which data of each record is set in advance. The data structure of the preference information table 140 is shown in (1) of FIG. The preference information table 140 is a table associating information stored in each field of “pamphlet ID”, “preference classification”, and “preference information” for each record. Information stored in each field will be described.

The “pamphlet ID” stores the same information as the “pamphlet ID” in the pamphlet master table 110.
The “preference classification” stores information indicating the name of a group that will belong when “preference information” described below is classified into several groups.

The “preference information” stores information indicating the preference set in advance according to the content information included in the pamphlet identified by the “pamphlet ID”.
The first and second records of the records in the preference information table 140 illustrated in (1) of FIG. 5 will be described as an example. In the first record, the pamphlet identified by the pamphlet ID “101” has preference information “resort” set in advance according to the content information that the pamphlet has. Indicates that it belongs to the preference classification “region”. In the second record, the pamphlet “101” is set in advance with the preference information “no passenger” in accordance with the content information that the pamphlet has, and this preference information is “service”. It belongs to the preference classification.

Thus, the preference information table 140 associates information specifying content information with preference information specifying the preference indicated by the content information. The user preference analysis table 150 is a data table in which data of each record is given by the first preference analysis processing unit 102a. The data structure of the user preference analysis table 150 is shown in (2) of FIG. The user preference analysis table 150 is a table that associates information stored in each field of “user ID”, “pamphlet ID”, “preference classification”, “preference information”, and “point” for each record. It is. Information stored in each field will be described.

The “user ID” stores the same information as the “user ID” in the personal brochure information table A130.
The “pamphlet ID” stores the same information as the “pamphlet ID” in the pamphlet master table 110. That is, information for specifying a pamphlet selected by the user identified by the “user ID” for the purpose of creating a take-out pamphlet is stored.

In the “taste category”, information about the pamphlet specified by the “pamphlet ID”, which is the same information as the “preference category” in the preference information table 140, is stored.
The “preference information” stores information about the pamphlet that is the same information as the “preference information” in the preference information table 140 and is identified by the “pamphlet ID”.

In the “point”, information on the score given for the “preference information” corresponding to the user identified by the “user ID” is stored.
The first and second records of each record in the user preference analysis table 150 illustrated in (2) of FIG. 5 will be described as an example. The first record is based on an arrangement mode when a user identified by a user ID “R001” arranges an image of a brochure identified by a pamphlet ID “101” within a predetermined layout frame. , The score given to the preference information “resort”. This preference information belongs to the preference category “region” and indicates that “500” points are given. Similarly, the second record includes the preference information “no passenger” according to the arrangement mode when the user of “R101” arranges the image of the brochure “101” in the predetermined layout frame. The given score is shown. This preference information belongs to the preference classification “service” and indicates that “500” points are given.

  The user preference information table A160 is a data table in which data of each record is given by the first preference analysis processing unit 102a. The data structure of the user preference information table A160 is shown in (3) of FIG. The user preference information table A160 is a table associating information stored in each field of “user ID”, “preference classification”, and “preference information” for each record. Information stored in each field will be described.

The “user ID” stores the same information as the “user ID” in the personal brochure information table A130.
In the “taste category”, the same information as the “preference category” in the preference information table 140 is stored.

The “preference information” stores the same information as the “preference information” in the preference information table 140 and information on the analysis result of the preference for the user identified by the “user ID”.
The first and second records of the records in the user preference information table A160 illustrated in (3) of FIG. 5 will be described as an example. The first record indicates that the “region” interested in travel is “resort” as the analysis result of the preference of the user identified by the user ID “R001”. In addition, the second record indicates that “service” interested in travel is “no passenger” as an analysis result of the preference of the user identified by the user ID “R101”. ing.

  The position evaluation table 170 is a data table in which data of each record is set in advance. The data structure of the position evaluation table 170 is shown in (4) of FIG. The position evaluation table 170 is a table that associates information stored in the fields of “area No.”, “area position”, and “position point” for each record. Information stored in each field will be described.

In “Area No.”, information for individually identifying an area (partial region) in a layout frame in which an image of a brochure is arranged is stored.
The “area position” stores information indicating a specific position of the area identified by “area No.”.

  In the “position point”, when the user instructs the arrangement of the panlet image in the area identified by “area No.”, the preference information associated with the pamphlet by the preference information table 140 is specified. Information indicating the number of points given is stored.

  The first record of the records in the position evaluation table 170 illustrated in (4) of FIG. 5 will be described as an example. This record indicates that an area identified by an area number “E001” in a predetermined layout frame is in a range of “0 ≦ X <50, 0 ≦ Y <50”. When the user instructs the arrangement of the panlet image in this area, the position point given to the preference information set according to the content information included in the pamphlet is “250”. It is shown that.

  In the data example of the position evaluation table 170 illustrated in (4) of FIG. 5, the position point where the instruction to place the brochure image on the left side of the layout frame is higher than the instruction to place on the right side is a predetermined point. It is set to be given to preference information. Further, in this data example, the instruction to place the brochure image on the upper side of the layout frame is set so that a higher position point is given to the predetermined preference information than the instruction to place it on the lower side. Yes. These are based on the assumption that the user's interest in the pamphlet tends to be higher as the instruction of the layout position of the pamphlet image by the user is closer to the left or higher.

  The size evaluation table 180 is a data table in which data of each record is set in advance. The data structure of the size evaluation table 180 is shown in (5) of FIG. The size evaluation table 180 is a table that associates information stored in the fields of “size No.”, “size position”, and “size point” for each record. Information stored in each field will be described.

In “Size No.”, information for individually identifying a range of size (area) when the image of the brochure is arranged in the layout frame is stored.
The “size range” stores information indicating a specific area range of the size of the image identified by “size No.”. It is assumed that the area of the brochure image is calculated by the product of the height and width of the image.

  The “size point” is given to the preference information associated with the pamphlet by the preference information table 140 when it is instructed to arrange the panlet image at the size identified by “size No.”. Information indicating the number of points to be stored is stored.

  A first record among the records of the size evaluation table 180 illustrated in (5) of FIG. 5 will be described as an example. This record indicates that the size identified by the size number “S001” is “Size ≧ 5000”, that is, a range of an area of 5000 or more. When the user instructs the layout of the panlet image at this size, the size point given to the preference information set according to the content information included in the pamphlet is “250”. Is shown.

  In the data example of the size evaluation table 180 illustrated in (5) of FIG. 5, the larger the size instruction when placing an image of a pamphlet in a predetermined layout frame, the higher the size point has a predetermined preference. It is set to be given to information. This is due to the assumption that the user's interest in the pamphlet tends to be higher as the instruction of the layout size of the pamphlet image by the user is larger.

Next, operations of the personal pamphlet creation processing unit 101 and the first preference analysis processing unit 102a in the configuration of the preference analysis system shown in FIG. 3 will be described.
First, FIG. 6 will be described. FIG. 6 is a flowchart showing the contents of the personal pamphlet creation process performed by the preference analysis system shown in FIG. The MPU 11 of the server device 1 and the client device 2 can perform this personal pamphlet creation process by reading and executing a predetermined control program from the respective hard disk device 14 or the portable recording medium 20. At this time, the MPU 11 of the server device 1 and the client device 2 functions as the personal pamphlet creation processing unit 101.

  The process of FIG. 6 is started when the MPU 11 detects that the server apparatus 1 has received a personal pamphlet creation start instruction sent from the client apparatus 2 via the communication line 4. When the user operating the client device 2 performs a predetermined operation on the input device 15 of the client device 2, the MPU 11 of the client device 2 that has detected the operation is directed to the server device 1 by a communication line. 4 to send.

  Note that a predetermined input / output program is being executed in the MPU 11 of the client apparatus 2. The MPU 11 of the client device 2 detects an operation performed by the user on the input device 15 of the client device 2 by executing this input / output program, and sends an instruction from the user associated with the operation to the server. Processing to send to the communication line 4 addressed to the apparatus 1 is performed. Further, the MPU 11 of the client apparatus 2 executes various control processes according to control instructions sent from the server apparatus 1 via the communication line 4 such as a pamphlet image display process by executing this input / output program. I do.

  In the following description of the components shown in FIG. 2, the component relating to the client device 2 will be specifically indicated as “MPU 11 of the client device 2” or the like. Therefore, the constituent elements of the server device 1 may not be particularly indicated simply as “MPU11” or the like.

  When the process of FIG. 6 is started, first, an operation screen display process is performed in S101. This process is a process for displaying the operation screen 200 illustrated in FIG. 7 on the display device 16 of the client device 2.

The operation screen 200 illustrated in FIG. 7 will be described.
The operation screen 200 includes a product information search screen 210 and a personal brochure creation screen 220. Here, the product information search screen 210 includes a search condition input field 211 and a brochure list display unit 212, and the personal brochure creation screen 220 includes a layout frame 221 and an arrangement information display unit 222. .

The search condition input field 211 includes a “schedule” field and a “direction” field, and a “search” button icon.
The brochure list display unit 212 lists brochure images of products extracted by a product search process described later.

  The layout frame 221 is a frame that indicates an area where the user arranges the images of the brochures displayed as a list in the brochure list display unit 212 while enlarging or reducing the images as necessary. When the user arranges the image of the brochure in the layout frame 221, the image in the layout frame 221 is printed on a sheet by the printer device 3 and output as it is. Thus, the user can take home the paper on which the image of the brochure is printed.

  The arrangement information display unit 222 includes information on the arrangement position (X coordinate, Y coordinate) and size (height, width) indicating the current arrangement form of the image of the pamphlet for which the arrangement instruction is performed in the layout frame 221. Is displayed.

Returning to the description of FIG.
In the operation screen display process of S101, the MPU 11 performs a process of reading image data representing the operation screen 200 from the hard disk device 14 and sending it to the client device 2. When the MPU 11 of the client device 2 receives the image data, a process for displaying the operation screen 200 expressed by the received image data on the display device 16 of the client device 2 is performed.

  In S102, a product search condition input process is performed. In this process, the user operates the input device 15 of the client device 2 and firstly requests in the “schedule” column and “direction” column of the search condition input column 211 on the personal brochure creation screen 220 of the operation screen 200. Enter your itinerary and destination conditions. Then, following this input, the user operates the input device 15 of the client device 2 and presses the “search” button icon. Then, the MPU 11 of the client device 2 that has detected this operation performs a process of sending the input condition from the client device 2 to the server device 1. The MPU 11 performs processing for receiving the condition input sent in this way.

  Next, in S103, a product search process is performed. In this process, the MPU 11 first refers to the pamphlet meta information table 120 stored in the hard disk device 14, and the data of each field of “schedule” and “location” is input to the condition input received by the process of S102. Extract matching records. Then, the data of the “product ID” field in the extracted record is acquired, and the pamphlet master table 110 is referred to extract a record having the same data as the acquired data in the “product ID” field.

  Next, in S104, product information display processing is performed. In this process, the MPU 11 acquires the data of the “pamphlet ID” field and the data (image file name) of the “image data” field in the record extracted from the brochure master table 110 by the process of S103. Then, the acquired image data of the image file name is read from the hard disk device 14 and sent to the client device 2 together with the brochure ID. When the MPU 11 of the client device 2 receives the pamphlet ID and image data, a process of displaying a list of brochure images represented by the received image data on the brochure list display unit 212 of the operation screen 200 is performed. .

  Next, in S105, a pamphlet layout operation input process is performed. In this process, the user operates the input device 15 of the client device 2 to perform the following work. In other words, the user firstly displays the brochure images displayed in a list on the brochure list display unit 212 of the operation screen 200. The instruction to select the desired one is issued. Subsequently, an instruction to place the selected image at a desired position in the layout frame 221 is given. Upon acquiring these instructions, the MPU 11 of the client apparatus 2 performs processing for arranging the image of the pamphlet instructed to be selected at the instructed position in the layout frame 221 in accordance with the contents of the acquired instruction. In parallel with this processing, the MPU 11 of the client apparatus 2 acquires information on the XY coordinates indicating the layout position of the image of the brochure placed in the layout frame 221, and sends the acquired information to the placement information display unit 222. Process to display. Further, the MPU 11 of the client device 2 uses the pamphlet ID of the pamphlet represented by this image and the user who has given these instructions (hereinafter referred to as “instructor”). To the server apparatus 1 is also performed.

  Next, in S106, the MPU 11 of the client apparatus 2 performs a process of determining whether or not the brochure image selected and instructed in the process of S105 is arranged in the layout frame 221. Here, when it is determined that the image of the brochure is arranged in the layout frame 221 (when the determination result is Yes), the process proceeds to S107. On the other hand, when it is determined that the image of the brochure is not arranged in the layout frame 221 (when the determination result is No), the process returns to S105, and the user selects the brochure image and selects the arrangement position. The process of acquiring the instruction is performed again.

  Next, in S107, personal brochure information storage processing is performed. In this process, first, the MPU 11 acquires user identification information, pamphlet ID information, and information indicating an image arrangement position sent from the client device 2. Then, a new record is created in the personal pamphlet information table A130 using the acquired information as data in the fields of “user ID”, “pamphlet ID”, and “position (X, Y)”, respectively. Store in the hard disk device 14.

Next, in S108, the following processing is performed as the pamphlet size adjustment processing.
First, at the time of the processing of S108, the user operates the input device 15 of the client device 2 and instructs the image arranged in the layout frame 221 to change the size as necessary.

  When the MPU 11 of the client apparatus 2 acquires the size change instruction, the MPU 11 performs image processing for enlarging or reducing the image arranged in the layout frame 221 in accordance with the content of the acquired instruction. In parallel with this processing, the MPU 11 of the client apparatus 2 acquires and acquires information (height and width information) indicating the size of the brochure image arranged in the layout frame 221 after being enlarged or reduced. The information is displayed on the arrangement information display unit 222. Further, the MPU 11 of the client apparatus 2 uses the pamphlet ID of the pamphlet represented by this image and the user who has given these instructions (hereinafter, this user is referred to as “instructor”). ) Is also sent to the server apparatus 1 together with the identification information.

  On the other hand, the MPU 11 acquires the identification information of the instructor, the information of the brochure ID, and the size information of the image sent from the client device 2. Then, referring to the personal pamphlet information table A130 stored in the hard disk device 14, the acquired identification information of the instructor and the information of the pamphlet ID are respectively used as data in the fields of “user ID” and “pamphlet ID”. Extract stored records. Then, the size information of the image received from the client device 2 is stored in the “size (height, width)” field in the extracted record and stored in the hard disk device 14.

Next, in S109, the following processing is performed as the pamphlet position adjustment processing.
First, in the process of S109, the instructor operates the input device 15 of the client device 2 to instruct the image arranged in the layout frame 221 to change the arrangement position as necessary.

  When the MPU 11 of the client apparatus 2 acquires this arrangement position change instruction, the MPU 11 performs image processing for moving the image arranged in the layout frame 221 in accordance with the content of the acquired instruction. In parallel with this process, the MPU 11 of the client device 2 acquires information (XY coordinate information) indicating the position of the pamphlet image placed in the layout frame 221 after the movement, and the obtained information is Processing to display on the arrangement information display unit 222 is performed. Further, the MPU 11 of the client apparatus 2 sends the new arrangement position information of this image to the server apparatus 1 together with the pamphlet ID of the pamphlet represented by this image and the identification information of the instructor who gave these instructions. The process to do is also performed.

  On the other hand, the MPU 11 acquires the identification information of the instructor, the information of the brochure ID, and the information indicating the new arrangement position of the image sent from the client device 2. Then, referring to the personal pamphlet information table A130 stored in the hard disk device 14, the acquired identification information of the instructor and the information of the pamphlet ID are respectively used as data in the fields of “user ID” and “pamphlet ID”. Extract stored records. Then, the information stored in the “position (X, Y)” field in the extracted record is updated to information indicating the arrangement position of the image received from the client device 2 and stored in the hard disk device 14.

When the process of S109 is completed, the process of FIG. 6 ends.
The process up to this point is the personal pamphlet creation process. Through this process, selection information indicating an instruction for selecting a pamphlet and layout information (arrangement position information and size information) indicating an instruction on an arrangement mode of an image of the selected pamphlet in the layout frame 221. And are acquired. The acquired selection information and layout information for each instructor are stored in the personal brochure information table A130.

  Next, FIG. 7 will be described. FIG. 6 is a flowchart showing the processing contents of the first example of the preference analysis processing performed by the server device 1 in the preference analysis system shown in FIG. The MPU 11 of the server device 1 can perform this preference analysis processing by reading and executing a predetermined control program from the hard disk device 14 or the portable recording medium 20 of the server device 1, and the first preference analysis in FIG. It functions as the processing unit 102a.

  In the processing of FIG. 7, for example, a user of the server device 1 (travel agent or the like) is instructed by operating the input device 15 of the server device 1 or the like, and an instruction to start the preference analysis of the instructor is given to the server device 1. This process is started when the MPU 11 detects this.

  When the processing of FIG. 7 is started, first, personal brochure information extraction processing is performed in S201. In this process, the MPU 11 extracts all the records in which the information for identifying the instructor to be subject to preference analysis is stored in the “user ID” field from the personal brochure information table A130 stored in the hard disk device 14. Perform the process.

The process from S202 to S209 following the process of S201 is performed for each record extracted in the process of S201. In other words, these processes are performed for each pamphlet identified by the information stored in the “pamphlet ID” field of each record extracted in the process of S201. Accordingly, the processing from S202 to S211 is repeatedly performed for each piece of “pamphlet ID” information. “Loop with pamphlet ID” in FIG. 8 means repetition of this process.

  In S202, a pamphlet position evaluation process is performed. In this process, the MPU 11 first acquires arrangement position information in the layout frame 221 of the brochure to be processed from the “position (X, Y)” field in the record to be processed. Next, the MPU 11 refers to the position evaluation table 170 stored in the hard disk device 14, and the area indicated by the information in the “area position” field includes the position indicated by the acquired arrangement position information. Records are extracted from the position evaluation table 170. Then, the score information stored in the “position point” field in the extracted record is acquired.

  In S203, position point storage processing is performed. In this process, the MPU 11 performs a process of storing the score information acquired by the process of S202 in the “position point” field of the record to be processed in the personal punch information table A130 and storing it in the hard disk device 14.

  In S204, a pamphlet size evaluation process is performed. In this process, the MPU 11 first acquires size information in the layout frame 221 of the brochure to be processed from the “size (height, width)” field in the record to be processed, and multiplies that height and width. Then, the area of the image of the pamphlet is obtained. Next, the MPU 11 refers to the size evaluation table 180 stored in the hard disk device 14 and records a record including the acquired area in the size range indicated by the information in the “size range” field. Extract from Then, the score information stored in the “size point” field in the extracted record is acquired.

  In S205, a size point storage process is performed. In this process, the MPU 11 performs a process of storing the score information acquired in the process of S204 in the “size point” field of the record to be processed in the personal punch information table A130 and storing it in the hard disk device 14.

  In S206, a point total process is performed. In this process, the MPU 11 calculates the sum total of the point information stored in the “position point” field and the “size point” field of the record to be processed in the personal pamphlet information table A130. Then, information indicating the total score, which is the calculation result, is stored in the “total points” field of the record to be processed and stored in the hard disk device 14. This total score information can be said to be information on the weight given to the preference information associated with the pamphlet based on the arrangement position information and the size information indicating the instruction content of the pamphlet arrangement mode.

  In S207, preference information extraction processing is performed. In this process, the MPU 11 refers to the preference information table 140 stored in the hard disk device 14 and extracts all records whose information in the “pamphlet ID” field is the same as the record to be processed in the personal pamphlet information table A130. . Then, preference classification information and preference information stored in both the “preference classification” and “preference information” fields in each extracted record are acquired for each record. The preference information acquired by this processing is associated with the pamphlet selected and instructed by the instructor.

In S208, pamphlet preference information analysis processing is performed. This process is a process for creating a record of the user preference analysis table 150. In this process, the MPU 11 first stores the preference classification information and preference information for each record acquired by the process of S207, in the “preference classification” field and the “preference information” field in each record of the user preference analysis table 150, respectively. Information. Next, the MPU 11 identifies the identification information of the instructor stored in the “user ID” field and the identification information of the pamphlet stored in the “pamphlet ID” field from the record to be processed in the personal brochure information table A130. And get. Then, the acquired identification information of the instructor and the identification information of the pamphlet are used as information of the “user ID” field and the “pamphlet ID” field in each record of the user preference analysis table 150 being created. The MPU 11 stores the record created as described above in the user preference analysis table 150 and stores it in the hard disk device 14.

  In S209, pamphlet preference point giving processing is performed. In this process, the MPU 11 firstly identifies the pamphlet identification information stored in the “pamphlet ID” field from the record to be processed in the personal pamphlet information table A130 and the above-mentioned total stored in the “total points” field. Get score information. Next, the MPU 11 refers to the user preference analysis table 150 stored in the hard disk device 14 and extracts all the records in which the pamphlet identification information acquired from the processing target record is stored in the “pamphlet ID” field. To do. Then, the total score information acquired from the processing target record is stored in the “point” field of each extracted record, and the stored user preference analysis table 150 is stored in the hard disk device 14. By the process of S209, the preference information associated with the pamphlet to be processed is weighted according to the arrangement mode instructed for the pamphlet.

The processes from S202 to S209 described above are performed for all the records extracted in the process of S201.
In S210, user preference information analysis processing is performed. In this process, the MPU 11 refers to the user preference analysis table 150 stored in the hard disk device 14. From the records stored in the user preference analysis table 150, the record having the highest score information stored in the “point” field is selected and extracted. Here, when the highest points are the same, all the records having the highest points are selected and extracted.

  In S211, user preference information storage processing is performed. This process is a process of creating a record of the user preference information table A160 as an output of an analysis result of the instructor's preference. In this process, the MPU 11 first sets the information of the “preference classification” field and the “preference information” field in each record extracted by the process of S210 as the information of the field in the record of the user preference information table A160. Next, the MPU 11 acquires identification information (identification information of the instructor to be subject to preference analysis) as a key when a record is extracted from the personal brochure information table A130 in the process of S201. Then, the acquired identification information of the instructor is used as information in the “user ID” field in each record of the user preference information table A160 being created. The MPU 11 stores the record created as described above in the user preference information table A160 and stores it in the hard disk device 14.

When the process of S211 is completed, the process of FIG. 8 ends.
The above processing is the first example of the preference analysis processing. Based on this arrangement, a plurality of preference information associated with each of a plurality of pamphlets that are instructed to be selected by the selection information described above is based on an arrangement mode that is instructed by the layout information described above for each of the pamphlets. Preference information is selected. The preference information selected by this processing is stored in the user preference information table A160 as the analysis result of the instructor's preference.

In the preference analysis process illustrated in FIG. 8, preference information that is an analysis result of the instructor's preference is selected based on the preference between the score acquired from the position evaluation table 170 and the score acquired from the size evaluation table 180. It was based on the total for each information. Instead, this selection may be performed based on only one of the points acquired from the position evaluation table 170 and the points acquired from the size evaluation table 180. In order to do this, for example, in the process of S206 in FIG. 8, only the score information of either the “position point” or “size point” field is stored in the “total point” field of the processing target record. This can be easily realized.

Next, FIG. 9 will be described. FIG. 9 shows a second example of functional configuration blocks of the preference analysis system shown in FIG.
In FIG. 9, the same components as those of the first example shown in FIG.

In the second example shown in FIG. 9, the first preference analysis processing unit 102a in the first example shown in FIG. 3 is replaced with a second preference analysis processing unit 102b.
The personal pamphlet creation processing unit 101 creates a personal pamphlet in accordance with instructions given by the user operating the client device 2 as in FIG.

  Similar to the first preference analysis processing unit 102a, the second preference analysis processing unit 102b determines the user's preference based on the user's instruction made by operating the client device 2 to create a personal pamphlet. Perform analysis. However, the first preference analysis processing unit 102a selects the preference information based on the weighting result given to the preference information according to the arrangement mode instructed for the pamphlet associated with the preference information, The preference of the instructor was analyzed. On the other hand, the second preference analysis processing unit 102b calculates the distance between the images of the plurality of brochures instructed to be arranged, and preference information associated with each of the pair of brochures whose distance is within a predetermined value. Among these, the analysis result of the preference of the instructor is used.

  The pamphlet master table 110, the pamphlet meta information table 120, the personal pamphlet information table B310, the inter-pamphlet distance analysis table 320, the preference information table 140, and the user preference information table B330 are all data tables. These data tables are all stored in the hard disk device 14 of the server device 1. Hereinafter, these data tables will be described with reference to FIGS. 10 and 11 showing their structures.

  The data structure of the pamphlet master table 110 is shown in (1) of FIG. 9, and the data structure of the pamphlet meta information table 120 is shown in (2) of FIG. These are the same as those shown in (1) and (2) of FIG. 4 and will not be described in detail. The pamphlet master table 110 and the pamphlet meta information table 120 are data tables in which data of each record is set in advance.

The personal brochure information table B310 is a data table in which the data of each record is given by the personal pamphlet creation processing unit 101 and the second preference analysis processing unit 102b.
The data structure of the personal brochure information table B310 is shown in (3) of FIG. The personal pamphlet information table B310 is a table in which information stored in each field of “user ID”, “pamphlet ID”, “position”, and “related pamphlet ID” is associated for each record. Information stored in each field will be described.

  In the “user ID”, a user (instructor) who creates a personal pamphlet using the system of FIG. 1 is individually identified as in the personal brochure information table B310 shown in (3) of FIG. Information is stored.

  In the “pamphlet ID”, the pamphlet selected by the instructor identified by the “user ID” for creating the take-out pamphlet is specified, as in the personal pamphlet information table B310 shown in FIG. Information to be stored is stored.

  “Position (X, Y)” has a predetermined image of a pamphlet image selected and designated by the instructor identified by the “user ID”, as in the personal pamphlet information table B310 shown in (3) of FIG. Information indicating the content of the instruction regarding the arrangement position in the layout frame is stored.

  The “related pamphlet ID” stores information for identifying a pamphlet in which the image layout is instructed within a preset distance from the layout position of the pamphlet image identified by the “pamphlet ID”.

  The first record among the records of the personal pamphlet information table B310 illustrated in (3) of FIG. 9 will be described as an example. This record indicates the instruction content about the arrangement form in the predetermined layout frame for the pamphlet image identified by the pamphlet ID “101” by the user identified by the user ID “R001”. ing. In this instruction, the pamphlet image is instructed to be arranged at the position specified by the XY coordinates “(15, 15)” in the layout frame. This record indicates that an instruction to place two brochure images specified by “102, 103” is within a preset distance from this position.

  The pamphlet distance analysis table 320 is a data table in which the data of each record is given by the second preference analysis processing unit 102b. The data structure of the inter-pan distance analysis table 320 is shown in (1) of FIG. The inter-pamphlet distance analysis table 320 is a table that associates information stored in the “pamphlet 1”, “pamphlet 2”, and “distance” fields for each record. Information stored in each field will be described.

In the “pamphlet 1” and “pamphlet 2”, information specifying two different pamphlets out of a plurality of pamphlets instructed to be arranged within a predetermined layout frame is stored.
“Distance” is the distance between the placement positions designated for each image of a pair of pamphlets specified by the two pamphlets specified by the information stored in the fields of “Pamphlet 1” and “Pamphlet 2”. Is stored.

  A first record among the records in the inter-pan distance analysis table 320 illustrated in (1) of FIG. 9 will be described as an example. In this record, the distance between the designated placement positions of the brochure image identified by the brochure ID “101” and the brochure image identified by the brochure ID “102” is “75.0”. It was shown that.

  The preference information table 140 is a data table in which data of each record is set in advance. The data structure of the preference information table 140 is shown in (2) of FIG. Since this is the same as that shown in (1) of FIG. 5, a detailed description is omitted.

  The user preference information table B330 is a data table in which data of each record is given by the second preference analysis processing unit 102b. The data structure of the user preference information table B330 is shown in (3) of FIG. Since this is the same as that in the user preference information table A160 shown in (3) of FIG. 5, a detailed description is omitted.

Next, operations of the personal pamphlet creation processing unit 101 and the second preference analysis processing unit 102b in the configuration of the preference analysis system shown in FIG. 9 will be described.
As described above, the personal pamphlet creation processing unit 101 in FIG. 9 is the same as that in FIG. Therefore, here, the MPU 11 of the server apparatus 1 and the client apparatus 2 shown in FIG. 1 performs the personal pamphlet creation process shown in FIG. Provide functionality.

  Here, detailed description of the personal pamphlet creation process is omitted. However, in the personal pamphlet information storage process of S107 of FIG. 6, instead of creating a record of the personal pamphlet information table A130, a record of the personal pamphlet information table B310 is created and stored in the hard disk device 14. Further, in the brochure size adjustment process of S108 of FIG. 6, the process of storing the size information of the brochure image in the personal brochure information table A130 and storing it in the hard disk device 14 is not necessary. Further, in the pamphlet position adjusting process of S109 in FIG. 6, the information stored in the “position (X, Y)” field in the record of the personal pamphlet information table B310 is updated instead of the personal pamphlet information table A130. The data is stored in the hard disk device 14.

  Next, FIG. 12 will be described. FIG. 12 is a flowchart showing the processing contents of the second example of the preference analysis processing performed by the server device 1 in the preference analysis system shown in FIG. The MPU 11 of the server device 1 can perform this preference analysis processing by reading and executing a predetermined control program from the hard disk device 14 or the portable recording medium 20 of the server device 1, and the second preference analysis in FIG. It functions as the processing unit 102b.

  In the processing of FIG. 12, for example, a user of the server device 1 (travel agent or the like) is instructed by operating the input device 15 of the server device 1 or the like. This process is started when the MPU 11 detects this.

  When the processing of FIG. 7 is started, first, personal pamphlet information extraction processing is performed in S301. In this process, the MPU 11 extracts all the records in which the information for identifying the instructor to be subjected to the preference analysis is stored in the “user ID” field from the personal brochure information table B310 stored in the hard disk device 14. Perform the process.

  In S302, an inter-pan distance calculation process is performed. This process is a process for creating a record of the inter-pan distance analysis table 320. In this process, the MPU 11 first acquires the pamphlet identification information and position information respectively stored in the “pamphlet ID” field and the “position (X, Y)” field of all the records extracted in S301. . Next, any two of the acquired identification information are extracted to form all combinations of a pair of pamphlets. Next, for each set of formed brochures, the distance between the arrangement positions of the images of the two brochures is calculated from the position information about each of the two brochures belonging to the set. Then, the identification information of the two pamphlets belonging to each set of pamphlets formed and the calculated distance are respectively set to “pamph 1”, “pamph 2”, and “pamph 2” in each record of the inter-pamphlet distance analysis table 320. Information in each field of “distance”. The MPU 11 stores the record created as described above in the inter-pan distance analysis table 320 and stores it in the hard disk device 14.

  The “position (X, Y)” field in the record extracted from the personal pamphlet information table B310 is indicated by the two-dimensional orthogonal coordinates of the X coordinate and the Y coordinate as information on the instruction content regarding the layout position of the brochure image. Stored information. Therefore, in order to calculate the distance between the arrangement positions of the images of the two pamphlets, the square root of the difference between the squares of the X coordinate and the square of the difference between the Y coordinates and the sum of the squares of the sum indicating the instruction contents of the arrangement positions of the two brochures can be obtained. Good.

  In S303, a related pamphlet extraction process is performed. In this process, the MPU 11 first refers to the inter-pan distance analysis table 320 stored in the hard disk device 14. Then, a record whose value in the “distance” field is within a predetermined value is extracted from the inter-punch distance analysis table 320. The predetermined value may be a fixed value set in advance, or may be changed as necessary. Thereafter, a set of pamphlet identification information stored in the “Pamphlet 1” and “Pamphlet 2” fields of the record thus extracted is acquired. Then, in this group, the other identification information stored in the “pamphlet ID” field of the record of the personal pamphlet information table B310 extracted in S301 is used as the “related pamphlet ID” of this record. In the field. The MPU 11 stores the record created as described above in the personal brochure information table B310 and stores it in the hard disk device 14.

The process of S303 will be described using a specific data example.
The data example of the inter-pan distance analysis table 320 shown in (1) of FIG. 11 is used. In the record in the first row, the distance between the arrangement positions indicated for each of the brochure image identified by the brochure ID “101” and the brochure image identified by the brochure ID “102” is as follows. It is shown that it was “75.0”. Further, in the record on the second line, the distance between the instructed layout positions for each of the brochure image identified by the brochure ID “101” and the brochure image identified by the brochure ID “103”. Is "106.1".

  Here, if the above-mentioned predetermined value is set to “100”, only the record in the first row is extracted from the inter-pamphlet distance analysis table 320 as the record in which the value of the “distance” field is within the predetermined value. The Identification information “101” and “102” are stored in the “pamph 1” and “pamph 2” fields of the record in the first row, respectively. Therefore, among the records of the personal pamphlet information table B310 extracted in S301, those with “101” stored in the “pamphlet ID” field have “102” stored in the “related pamphlet ID” of the record. The Further, among the records of the personal pamphlet information table B310 extracted in S301, those in which “102” is stored in the “pamphlet ID” field have “101” stored in the “related pamphlet ID” of the record. The

Returning to the description of FIG.
In S304, preference information extraction processing is performed. In this process, the MPU 11 refers to the preference information table 140 stored in the hard disk device 14. Then, all the records stored in the “related pamph ID” field of the records of the personal pamphlet information table B310 are extracted as the information stored in the “pamphlet ID” field. Then, the preference classification information and the preference information respectively stored in the “preference classification” and “preference information” fields in each extracted record are acquired for each record of the personal brochure information table B310. The preference information acquired by this processing is associated with the pamphlet selected and instructed by the instructor.

  In S305, preference information analysis processing is performed. In this process, the MPU 11 performs a process of extracting the information acquired in common for each record from the preference classification information and the preference information acquired by the process of S304 for each record of the personal brochure information table B310.

The processes in S304 and S305 will be described using specific data examples.
For example, in the first record of the personal pamphlet information table B310, it is assumed that “101” is stored in the “pamphlet ID” field and “102” is stored in the “related pamphlet ID”. Further, in the second record of the personal pamphlet information table B310, “102” is stored in the “pamphlet ID” field, and “101” is stored in the “related pamphlet ID”. Further, it is assumed that the preference information table 140 stores the data shown in (2) of FIG.

  In this case, a record in which “102” is stored in the “pamphlet ID” field as the preference classification information and preference information corresponding to the first record of the personal pamphlet information table B310 by the process of S304 is the preference information table 140. Extracted from Accordingly, “region” and “Europe”, “service” and “no passenger” are acquired as the combination of the preference classification information and preference information of the pamphlet “102”.

  In addition, as a result of the processing of S304, a record in which “101” is stored in the “pamphlet ID” field as the preference classification information and preference information corresponding to the second record of the personal pamphlet information table B310 is obtained from the preference information table 140. Extracted. Accordingly, “region” and “resort”, “service” and “no passenger” are extracted as the combination of the preference classification information and the preference information of the pamphlet “101”.

  Then, in this case, “service” and “no passenger” are acquired as a combination of pamphlet preference classification information and preference information acquired in common for each record of the personal pamphlet information table B310 by the processing of S305. Is done.

  In S306 following S305, user preference information storage processing is performed. This process is a process of creating a record of the user preference information table B330 as an output of the analysis result of the instructor's preference. In this process, the MPU 11 first sets the preference classification information and the preference information extracted by the process of S305 as information of the field in the record of the user preference information table B330. Next, the MPU 11 acquires identification information (identification information of the instructor to be subject to preference analysis) as a key when a record is extracted from the personal brochure information table B310 in the process of S301. Then, the acquired identification information of the instructor is used as information in the “user ID” field in each record of the user preference information table B330 being created. The MPU 11 stores the record created as described above in the user preference information table B330 and stores it in the hard disk device 14.

When the process of S306 above is completed, the process of FIG. 8 ends.
The above processing is the second example of the preference analysis processing. Based on this arrangement, a plurality of preference information associated with each of a plurality of pamphlets that are instructed to be selected by the selection information described above is based on an arrangement mode that is instructed by the layout information described above for each of the pamphlets. Preference information is selected. The preference information selected by this processing is stored in the user preference information table B330 as the analysis result of the preference of the instructor.

As mentioned above, although embodiment of this invention was described, this invention is not limited to each embodiment mentioned above, A various improvement and change are possible within the range which does not deviate from the summary of this invention.
For example, the personal pamphlet creation processing unit 101 creates a personal pamphlet by arranging each pamphlet in accordance with an arrangement instruction given by the instructor operating the client device 2. Here, each pamphlet is placed based on the instructor's desired conditions (price of the package tour product, destination, schedule, etc.) (for example, those that match the conditions are placed on the left and above the layout frame) It may be arranged large) to create a personal brochure.

Further, not only the instructions of the instructor but also, for example, the pamphlet provider can take into account the intention to provide products, and each pamphlet can be arranged to create a personal pamphlet. That is, for example, for a product that the provider strongly desires to promote sales, a pamphlet about the product may be preferentially arranged (for example, arranged largely to the left and above the layout frame).

  In the present application, the pamphlet is not limited to a bound booklet, and may be, for example, a catalog, a comparison table, or a flyer as long as it has content information.

The technical concept of the following configuration is also derived from the above-described embodiment.
(Supplementary note 1) A program for causing a computer to analyze the preferences of the instructor,
The storage unit provided in the computer stores a preference information table having information specifying content information and preference information specifying the preference indicated by the content information in association with each other,
The program is
Selection information indicating an instruction for selection of the plurality of pieces of content information by the instructor, and a layout indicating an instruction by the instructor regarding an arrangement mode of the selected content information in a predetermined layout frame A selected layout information acquisition process for acquiring information;
The preference information associated with the plurality of pieces of content information instructed to be selected by the selection information is acquired from the preference information table, and each piece of the content information is obtained from the plurality of pieces of preference information according to the layout information. A preference analysis process for analyzing the preference of the instructor by selecting preference information based on the arrangement mode in which an instruction is given;
Causing the computer to
A program characterized by that.
(Additional remark 2) The said preference analysis process respond | corresponds to the said arrangement | positioning aspect with respect to the some preference information acquired from the said preference information table about the content information linked | related with this preference information by the said layout information The program according to claim 1, wherein the preference of the instructor is analyzed by performing weighting and selecting preference information based on the weighting result.
(Supplementary Note 3) The storage unit has a preset number of points assigned to the arrangement position of the content information in the layout frame and the preference information associated with the content information at the arrangement position And a position evaluation table that associates
The layout information includes position information indicating an arrangement position of the content information in the layout frame,
The preference analysis process acquires, from the position evaluation table, the score associated with the arrangement position of the content information indicated by the position information for each piece of preference information acquired from the preference information table, Outputting preference information selected based on the acquired score as a result of analyzing the preference of the instructor;
The program according to claim 2, wherein:
(Supplementary Note 4) The storage unit associates the size of the content information in the layout frame with a preset score to be given to the preference information associated with the panlet of the size The size evaluation table that is stored is further stored,
The layout information further includes size information indicating a size in the layout frame when the content information is arranged,
The preference analysis processing acquires, from the size evaluation table, the score associated with the size of the content information indicated by the size information for each of the preference information acquired from the preference information table, Outputting preference information selected based on a total for each preference information of the score acquired from the size evaluation table and the score acquired from the position evaluation table as a result of analyzing the preference of the instructor.
The program according to claim 3.
(Supplementary Note 5) The storage unit associates the size of the content information in the layout frame with a preset score to be given to the preference information associated with a panlet of the size The size evaluation table that is stored is further stored,
The layout information includes size information indicating a size in the layout frame when the content information is arranged,
The preference analysis processing acquires, from the size evaluation table, the score associated with the size of the content information indicated by the size information for each of the preference information acquired from the preference information table. Outputting preference information selected based on the score obtained as an analysis result of the indicator's preference;
The program according to claim 2, wherein:
(Supplementary Note 6) The layout information includes position information indicating an arrangement position of the content information in the layout frame,
The preference analysis processing calculates a distance between arrangement positions in the layout frame of the plurality of content information selected by the selection information based on the position information, and the calculated distance is within a predetermined value. Outputting the common information among the preference information associated in the preference information table for each of the pair of content information as the analysis result of the preference of the instructor.
The program according to claim 1.
(Supplementary note 7) A method of analyzing the preference of the instructor, performed by the preference analysis system,
The preference analysis system includes a preference information table having information specifying content information and preference information specifying the preference indicated by the content information in association with each other,
A selection layout information acquisition unit provided in the preference analysis system selects selection information indicating an instruction for selection of the plurality of pieces of content information by the instructor, and enters a predetermined layout frame of the selected content information And layout information indicating an instruction by the instructor about the arrangement mode of
The preference analysis unit provided in the preference analysis system acquires the preference information associated with the plurality of pieces of content information selected and specified by the selection information from the preference information table, and the plurality of acquired preferences. Analyzing the preference of the instructor by selecting preference information based on the arrangement mode instructed by the layout information for each piece of content information from the information,
A taste analysis method characterized by that.
(Additional remark 8) The said preference analysis part respond | corresponds to the said arrangement | positioning mode with respect to the some preference information acquired from the said preference information table by the said layout information about the content information linked | related with this preference information The preference analysis method according to claim 7, wherein the preference of the instructor is analyzed by performing weighting and selecting preference information based on the weighting result.
(Supplementary Note 9) The preference analysis system includes an arrangement position of the content information in the layout frame, and a score set in advance to be given to the preference information associated with the panlet at the arrangement position. Is further provided with a position evaluation table associated with
The layout information includes position information indicating an arrangement position of the content information in the layout frame,
The preference analysis unit acquires, from the position evaluation table, the score associated with the arrangement position of the content information indicated by the position information for each of the preference information acquired from the preference information table, Outputting preference information selected based on the acquired score as a result of analyzing the preference of the instructor;
The preference analysis method according to claim 8.
(Supplementary Note 10) The preference analysis system associates the size of the content information in the layout frame with a preset score to be given to the preference information associated with the panlet of the size. And a size evaluation table.
The layout information further includes size information indicating a size in the layout frame when the content information is arranged,
The preference analysis unit acquires, from the size evaluation table, the score associated with the size of the content information indicated by the size information for each of the preference information acquired from the preference information table, Outputting preference information selected based on a total for each preference information of the score acquired from the size evaluation table and the score acquired from the position evaluation table as a result of analyzing the preference of the instructor;
The preference analysis method according to claim 9.
(Supplementary Note 11) The preference analysis system associates the size of the content information in the layout frame with a preset score to be given to the preference information associated with the panlet of the size. And a size evaluation table.
The layout information includes size information indicating a size in the layout frame when the content information is arranged,
The preference analysis unit acquires, from the size evaluation table, the score associated with the size of the content information indicated by the size information for each of the preference information acquired from the preference information table. Outputting preference information selected based on the score obtained as an analysis result of the indicator's preference;
The preference analysis method according to claim 8.
(Supplementary Note 12) The layout information includes position information indicating an arrangement position of the content information in the layout frame,
The preference analysis unit calculates a distance between arrangement positions in the layout frame of the plurality of content information selected by the selection information based on the position information, and the calculated distance is within a predetermined value. Outputting the common information among the preference information associated in the preference information table for each of the pair of content information as the analysis result of the preference of the instructor.
The preference analysis method according to claim 7.
(Additional remark 13) The preference information table which has linked | related the information which specifies content information, and the preference information which specifies the preference which this content information shows,
Selection information indicating an instruction for selecting a plurality of pieces of content information by the instructor, and layout information indicating an instruction by the instructor regarding an arrangement mode of the selected content information within a predetermined layout frame Selection layout information acquisition means for acquiring
The preference information associated with the plurality of pieces of content information instructed to be selected by the selection information is acquired from the preference information table, and each piece of the content information is obtained from the plurality of pieces of preference information according to the layout information. Preference analysis means for analyzing the preference of the instructor by selecting preference information based on the arrangement mode in which the instruction is given;
A taste analysis system characterized by comprising:
(Additional remark 14) The said preference analysis means respond | corresponds to the said arrangement | positioning mode with respect to the some preference information acquired from the said preference information table about the content information linked | related with this preference information by the said layout information 14. The preference analysis system according to claim 13, wherein the preference of the instructor is analyzed by performing weighting and selecting preference information based on the weighting result.
(Supplementary note 15) Position evaluation associating an arrangement position of the content information in the layout frame with a preset score to be given to the preference information associated with the panlet at the arrangement position A table,
The layout information includes position information indicating an arrangement position of the content information in the layout frame,
The preference analysis means acquires, from the position evaluation table, the score associated with the arrangement position of the content information indicated by the position information for each piece of preference information acquired from the preference information table. Outputting preference information selected based on the acquired score as a result of analyzing the preference of the instructor;
The preference analysis system according to claim 14.
(Supplementary Note 16) A size evaluation table associating the size of the content information in the layout frame with a preset score to be given to the preference information associated with the panlet of the size In addition,
The layout information further includes size information indicating a size in the layout frame when the content information is arranged,
The preference analysis means acquires, from the size evaluation table, the score associated with the size of the content information indicated by the size information for each of the preference information acquired from the preference information table, Outputting preference information selected based on a total for each preference information of the score acquired from the size evaluation table and the score acquired from the position evaluation table as a result of analyzing the preference of the instructor;
The preference analysis system according to claim 15.
(Supplementary Note 17) A size evaluation table associating the size of the content information in the layout frame with a preset score to be given to the preference information associated with the panlet of the size In addition,
The layout information includes size information indicating a size in the layout frame when the content information is arranged,
The preference analysis unit acquires, from the size evaluation table, the score associated with the size of the content information indicated by the size information for each of the preference information acquired from the preference information table. Outputting preference information selected based on the score obtained as an analysis result of the indicator's preference;
The preference analysis system according to claim 14.
(Supplementary Note 18) The layout information includes position information indicating an arrangement position of the content information in the layout frame,
The preference analysis unit calculates a distance between arrangement positions in the layout frame of the plurality of pieces of content information selected by the selection information based on the position information, and the calculated distance is within a predetermined value. Outputting the common information among the preference information associated in the preference information table for each of the pair of content information as the analysis result of the preference of the instructor.
The preference analysis system according to claim 13.

It is a figure which shows the whole structure of a preference analysis system. It is a figure which shows the hardware structural example of a computer. It is a figure which shows the 1st example of the functional structure block of the server apparatus shown in FIG. FIG. 3 is a diagram (part 1) illustrating a structure of each data table. It is FIG. (2) which shows the structure of each data table. It is a flowchart which shows the processing content of a personal pamphlet creation process. It is a figure which shows the example of an operation screen. It is a flowchart which shows the processing content of the 1st example of a preference analysis process. It is a figure which shows the 2nd example of the functional structure block of the server apparatus shown in FIG. It is FIG. (3) which shows the structure of each data table. It is FIG. (4) which shows the structure of each data table. It is a flowchart which shows the processing content of the 2nd example of a preference analysis process.

Explanation of symbols

1 server device 2 client device 3 printer device 4 communication line 11 MPU
12 ROM
13 RAM
14 hard disk device 15 input device 16 display device 17 interface device 18 recording medium drive device 19 bus 20 portable recording medium 101 personal brochure creation processing unit 102a first preference analysis processing unit 102b second preference analysis processing unit 110 brochure master table 120 brochure Meta information table 130 Personal pamphlet information table A
140 Preference information table 150 User preference analysis table 160 User preference information table A
170 Position evaluation table 180 Size evaluation table 200 Operation screen 210 Product information search screen 211 Search condition input field 212 Brochure list display section 220 Personal brochure creation screen 221 Layout frame 222 Arrangement information display section 310 Personal brochure information table B
320 Distance analysis table between pamphlets 330 User preference information table B

Claims (7)

A program for causing a computer to analyze the preferences of the instructor,
The storage unit provided in the computer stores a preference information table having information specifying content information and preference information specifying the preference indicated by the content information in association with each other,
The program is
Selection information indicating an instruction for selection of the plurality of pieces of content information by the instructor, and a layout indicating an instruction by the instructor regarding an arrangement mode of the selected content information in a predetermined layout frame A selected layout information acquisition process for acquiring information;
The preference information associated with the plurality of pieces of content information instructed to be selected by the selection information is acquired from the preference information table, and each piece of the content information is obtained from the plurality of pieces of preference information according to the layout information. A preference analysis process for analyzing the preference of the instructor by selecting preference information based on the arrangement mode in which an instruction is given;
Causing the computer to
A program characterized by that.   The preference analysis processing weights a plurality of pieces of preference information acquired from the preference information table according to the arrangement mode instructed by the layout information for content information associated with the preference information. The program according to claim 1, wherein the preference of the instructor is analyzed by selecting preference information based on the result of the weighting. The storage unit associates the arrangement position of the content information in the layout frame with a preset score to be given to the preference information associated with the panlet at the arrangement position. A position evaluation table is further stored,
The layout information includes position information indicating an arrangement position of the content information in the layout frame,
The preference analysis process acquires, from the position evaluation table, the score associated with the arrangement position of the content information indicated by the position information for each piece of preference information acquired from the preference information table, Outputting preference information selected based on the acquired score as a result of analyzing the preference of the instructor;
The program according to claim 2, wherein: A size evaluation in which the storage unit associates the size of the content information in the layout frame with a preset score to be given to the preference information associated with the panlet of the size The table is further remembered,
The layout information further includes size information indicating a size in the layout frame when the content information is arranged,
The preference analysis processing acquires, from the size evaluation table, the score associated with the size of the content information indicated by the size information for each of the preference information acquired from the preference information table, Outputting preference information selected based on a total for each preference information of the score acquired from the size evaluation table and the score acquired from the position evaluation table as a result of analyzing the preference of the instructor.
The program according to claim 3. The layout information includes position information indicating an arrangement position of the content information in the layout frame,
The preference analysis processing calculates a distance between arrangement positions in the layout frame of the plurality of content information selected by the selection information based on the position information, and the calculated distance is within a predetermined value. Outputting the common information among the preference information associated in the preference information table for each of the pair of content information as the analysis result of the preference of the instructor.
The program according to claim 1. A method of analyzing the preferences of the instructor performed by a preference analysis system,
The preference analysis system includes a preference information table having information specifying content information and preference information specifying the preference indicated by the content information in association with each other,
A selection layout information acquisition unit provided in the preference analysis system selects selection information indicating an instruction for selection of the plurality of pieces of content information by the instructor, and enters a predetermined layout frame of the selected content information And layout information indicating an instruction by the instructor about the arrangement mode of
The preference analysis unit provided in the preference analysis system acquires the preference information associated with the plurality of pieces of content information selected and specified by the selection information from the preference information table, and the plurality of acquired preferences. Analyzing the preference of the instructor by selecting preference information based on the arrangement mode instructed by the layout information for each piece of content information from the information,
A taste analysis method characterized by that. A preference information table that associates information for specifying content information with preference information for specifying the preference indicated by the content information;
Selection information indicating an instruction for selecting a plurality of pieces of content information by the instructor, and layout information indicating an instruction by the instructor regarding an arrangement mode of the selected content information within a predetermined layout frame Selection layout information acquisition means for acquiring
The preference information associated with the plurality of pieces of content information instructed to be selected by the selection information is acquired from the preference information table, and each piece of the content information is obtained from the plurality of pieces of preference information according to the layout information. Preference analysis means for analyzing the preference of the instructor by selecting preference information based on the arrangement mode in which the instruction is given;
A taste analysis system characterized by comprising:

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