JP2005092642A - Sales carriage page space preparing device and method and sales carriage page space display device and method - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To provide a sales carriage page space preparing device and method and a sales carriage page space display device and method for accurately and efficiently grasping sales information for each sales plan on the page space of an advertising printed matter. <P>SOLUTION: This sales carriage page space preparing device is provided with a storage means which stores the page space image data of an advertising printed matter carrying merchandise information related to a plurality of merchandise groups, sales information related to every merchandise group and position data showing the carriage position of the merchandise information related to every merchandise group on the page space image of the advertising printed matter and a sales carriage page space preparing means which arranges the sales information related to every merchandise group at the carriage position of the merchandise information related to the merchandise group on the page space image of the advertising printed matter based on the position data, and prepares sales carriage page space image data. <P>COPYRIGHT: (C)2005,JPO&NCIPI

Description

  The present invention relates to a technical field such as a system and method for displaying product sales information on a printed paper.

  Issuance (distribution) of advertisement printed matter such as a promotional flyer on which product information is posted is extremely important for a retailer of merchandise. For example, advertisements for special sale information using printed advertisements serve as sales promotion means that influence customer acquisition and sales. A distribution retailer that has issued such printed advertisements aggregates information such as the number of sales and sales of each product posted therein, analyzes the sales of each product, and establishes a sales strategy.

In order to accurately and promptly analyze the sales of each product as described above, Patent Document 1 discloses the sales in which the number of sales and the sales amount of each product are arranged on the display position of each product posted on the printed advertisement. A sales information processing system for creating information layout data is disclosed.
JP 2000-57209 A

  By the way, the printed page of the advertisement printed matter is divided into several sales projects (for example, “first-come-first-served 100 people sale”, “food”, “household goods”, “beauty”, etc.) If the product contains multiple product placement areas allocated to each sale plan, the product is made easier to see and enhances the sales promotion effect. A product included in a group of a plurality of products (hereinafter referred to as “product group”) posted in each sale plan is a product carefully selected from a large number of products. In addition, the selection of products to be posted on the printed page of advertisements is generally performed by a product department in a distribution retailer. Further, the product department has a plurality of departments, and a department in charge of selecting a product is assigned to each sale plan.

  It is important for each department in charge to select a product based on a sales plan that meets the needs of consumers. For example, in food supermarkets, in the early winter season, sales plans related to “oden” and “nabe” are made more attractive to consumers compared to general “food corner” sales plans. Can do. Furthermore, not only the content of the sale plan, but also the location of the product information in the sale plan affects the sales promotion effect. For example, the product information in the main sale plan is posted in a conspicuous place on the printed page. Therefore, each department in charge will select sales products and products with a high discount rate, or place them in high-priority items that are prominent in order to select sales products. Will strive to achieve this. Finally, sales analysis is performed for each sales plan of each department in charge, and the result becomes an important material for the next sales promotion strategy.

  However, in the conventional sales information processing system, since there was only sales information layout data in which the number of sales and the sales amount of each product are arranged on the display position of each product posted on the advertisement printed matter, It is not easy to accurately grasp and analyze sales results for each sale plan, each department in charge, and each corresponding product group. In addition, it is not easy for the retailer to grasp the sales target set for each sale plan and the sales result more efficiently.

  The present invention has been made in view of the above points, and a sales publication paper surface creation device and method capable of accurately and efficiently grasping sales information for each sale plan on the paper surface of an advertisement printed matter, etc. It is another object of the present invention to provide a sales posting paper surface display device and method.

  In order to solve the above-described problem, a sales publication page creation apparatus according to the present invention in one aspect includes a page image data of printed advertisements on which product information about a plurality of product groups is posted, and sales for each of the product groups. Sales information about each product group based on the position data, storage means for storing information, and position data indicating the posting position of product information for each product group on the paper image of the advertisement printed matter Sales publication paper surface creation means for creating sales publication paper surface image data by placing the product information on the product image publication position for each of the product groups on the paper image of the advertisement printed matter.

  Further, in the sales publication page creation device, based on the created sales publication page image data, the sales information for each of the product groups is placed at the publication position of the product information for each of the product groups An image display means for displaying a paper image of the printed material is further provided.

  Further, in the above-mentioned sales posting paper creating device, each sales information is displayed by being superimposed on all or a part of the product information for each product group.

  Further, in the above-mentioned sales publication paper surface creation device, product information about each product included in the same product group is displayed together at a predetermined position on a paper image of the advertisement printed matter.

  Further, in the sales publication page creation device, the sales information includes information on a sales target for the product group and information on a sales result for the sales target. The information on the sales target and the sales result Is displayed at the posting position of the product information for each product group.

  Further, the above-mentioned sales posting paper creation device further includes sales counting means for totaling sales of products included in the product group for each product group and obtaining the sales information.

  Further, in the above-mentioned sales posting page creation device to which a terminal device can be connected via a communication network, the image display means sells the sales of each product group on the display screen of the terminal device via the communication network. The information is characterized by displaying a paper image of the advertisement printed matter arranged at the publication position of the product information for each of the product groups.

  In addition, in the above-mentioned sales posting page creation apparatus that can be connected to a terminal device via a communication network, a person in charge of registering product information about products included in each product group from the terminal device via the communication network Product information registration for registering product information about products included in each product group in accordance with an instruction from the terminal device via the communication network and identification information acquisition means for acquiring unique identification information for each department Means for registering product information about products included in a product group corresponding to the acquired identification information.

  According to another aspect of the present invention, a sales publication page creation processing program causes a computer to function as the sales publication page creation apparatus.

  Further, in the sales publication page display device according to the present invention in another aspect, the page image data of the advertisement printed matter on which the product information about a plurality of product groups is posted, the sales information about each of the product groups, and the advertisement printed matter An image for displaying the paper image of the advertisement printed material based on the paper image data of the advertisement printed material, and storage means for storing the position data indicating the publication position of the product information for each product group on the paper image Sales information display for displaying sales information for each product group on the display position of the product information for each product group on the paper image of the displayed advertisement printed matter based on the display means and the position data And means.

  Further, in the sales posting page display device, the sales information display means displays each of the sales information so as to be superimposed on all or a part of the product information for each product group.

  Further, in the sales posted paper display device, the product information about each product included in the same product group is displayed together at a predetermined position on the paper image of the advertisement printed matter.

  Further, in the sales posting page display device, the sales information includes information on a sales target for the product group and information on a sales result for the sales target. The information on the sales target and the sales result Is displayed at the posting position of the product information for each product group.

  The sales page display device may further include sales totaling means for totaling the sales of the products included in the product group for each product group to obtain the sales information.

  Further, in the above-mentioned sales posting paper display device to which a terminal device can be connected via a communication network, the image display means displays a paper image of the advertisement printed matter on a display screen of the terminal device via the communication network. The sales information display means displays the sales information about each product group in the publication position of the product information about each product group on the paper image of the advertisement printed matter displayed on the display screen of the terminal device. It is characterized by being displayed.

  In addition, in the above-mentioned sales posting page display device that can be connected to a terminal device via a communication network, a person in charge of registering product information about the products included in each product group from the terminal device via the communication network Product information registration for registering product information about products included in each product group in accordance with an instruction from the terminal device via the communication network and identification information acquisition means for acquiring unique identification information for each department The product and the product information registration unit register product information about a product included in a product group corresponding to the acquired identification information.

  In another aspect, a sales page display processing program according to the present invention causes a computer to function as the sales page display device.

  Further, in another aspect, the method for creating a sales publication page according to the present invention includes a page image data of advertisement printed matter on which product information about a plurality of product groups is posted, sales information about each of the product groups, and the advertisement printed matter. A position data indicating a placement position of product information for each product group on the paper image of the product, and sales information for each product group based on the position data, based on the location data. And a step of creating sales posting page image data by placing the product information on each product group on the image at the posting position of the product information.

  In another aspect, the sales page display method according to the present invention includes a page image data of an advertisement printed material on which product information about a plurality of product groups is posted, sales information about each of the product groups, and the advertisement printed material. A position data indicating a placement position of product information for each of the product groups on the paper image, and a step of displaying a paper image of the advertisement print based on the paper image data of the advertisement print And displaying the sales information for each of the product groups based on the position data at the publication position of the product information for each of the product groups on the paper image of the displayed advertisement printed matter. It is characterized by.

  According to the present invention, since the sales publication page image in which the sales information is arranged at the posting position of each product group on the page image of the advertisement printed matter is created and displayed, the distribution retailer, for example, displays the sales result. It is possible to accurately grasp, analyze, etc. for each product group. For example, the distribution retailer can easily grasp how much the product has been sold depending on what range of products is set and posted on which area of the printed paper.

  Hereinafter, the best embodiment of the present invention will be described in detail with reference to the drawings. The embodiment described below is an embodiment in the case where the present invention is applied to a sales publication paper page creation (display) system.

[Composition of sales publication page creation system S]
First, with reference to FIG. 1, the structure of the sales publication paper surface creation and display system concerning one Embodiment of this invention is demonstrated.

  FIG. 1 is a diagram illustrating an example of a hardware configuration of a sales posting page creation / display system according to the present embodiment.

  As shown in FIG. 1, the sales posting page creation / display system S includes a sales posting page creation / display server 1 as a sales posting page creation device and a sales posting page display device, and a terminal device 2 at the headquarters of a distribution retailer. And a terminal device 3 of a retail retailer's store, which are connected to the Internet 4 as an example of a communication network. The terminal device 2 and the terminal device 3 are connected to the sales posting page creation / display server 1 via the Internet 4 so that data can be transmitted and received between them. A POS (Point-Of-Sail) system 5 is connected to the terminal device 2 at the head office, and a POS terminal 6 is connected to the terminal device 3 at the store. As is well known, the POS terminal 6 manages information such as the sales amount and the number of sales of products sold in the store. In addition, the POS system 5 is connected to the POS terminals 6 of all stores via a dedicated line, for example, and acquires and manages information such as the sales amount and the number of sales of products from the POS terminals 6 of all stores. It has become.

  Note that the communication network is not limited to the Internet, and may be a network constructed by a dedicated line, for example. In practice, a plurality of terminal devices are connected to the headquarters of a retailer. However, in the present embodiment, one terminal device 2 is shown and described for convenience of explanation. In addition, in reality, a retailer has a plurality of stores, and each store has a terminal device 3. In the present embodiment, for convenience of explanation, the terminal device 3 of one store is shown and described. It shall be. In the present embodiment, the sales posting page creation / display server 1 will be described as a Web server that provides an information providing service on the Internet 4.

  Here, the headquarters of the distribution retailer includes, for example, a sales promotion (sales promotion) department and a merchandise department, and a terminal device 2 that can be connected to the sales posting page creation / display server 1 is installed in each department. . For example, the sales promotion department connects to the sales publication page creation / display server 1 from the terminal device 2 and publishes the name of the advertisement printed matter (name of the advertisement printed matter) that advertises the product information about a plurality of types of products. Information (hereinafter collectively referred to as “advertised printed material information”) such as the name of the sale for which the product is sold, the sale period, the size / type of the printed advertisement, and the like is stored (registered) in a later-described product database. For example, each advertisement print information is assigned and managed with a unique advertisement print code.

  In addition, on the printed page of this advertisement, there are a plurality of large and small areas such as newspaper leaflets, and product information for each product is placed in each area. What sale plan is allocated to which range (a range including a plurality of the above-mentioned areas) of the printed material, and the number of products to be published in each sale plan and the department in charge of selecting the product are determined. The name of such a sale plan (sale plan name), the number of sale plans, as well as information on the number of products included in the sale plan and the department in charge (hereinafter collectively referred to as “sale plan information”) The sales promotion department stores (registers) the terminal product 2 in a product database, which will be described later, in association with the advertisement printed matter information. Each sale plan information is assigned a unique sale plan code and managed.

  On the other hand, each department in charge in the product department connects the terminal device 2 to the sales publication page creation / display server 1 to provide product information about the product group to be posted in the sale plan in charge (about each product included in the product group). Product information) is selected and stored (registered) in the product database, which will be described later, and further, the product information is added, corrected, etc., and the product information for the product group is finalized (create a listed product list) To do.

  Next, the configuration and function of the sales posting page creation / display server 1 according to the present embodiment will be described with reference to FIG.

  FIG. 2 is a functional block diagram showing a schematic configuration of the sales posting page creation / display server 1. As shown in FIG. 2, the sales posting page creation / display server 1 is configured by a computer including a control unit 11, a storage unit 12, a communication unit 13, and the like. In addition to these components, an input unit (keyboard, mouse, etc.) for an operator to input instructions and a display unit (monitor, etc.) for displaying various information are not shown in the figure. Yes.

  The control unit 11 includes a CPU having a calculation function, a working RAM, and a ROM that stores various programs and data. Then, the CPU executes the sales publication page creation / display processing program including the sales publication page creation processing program and the sales publication page display processing program stored in the ROM or the storage unit 12, for example. It functions as the display server 1. Further, by executing this sales publication page creation / display processing program, the control unit 11 causes the sales publication page creation means, image display means, sales information display means, sales aggregation means, identification information acquisition means, and product information in the present invention. It functions as a registration means. A detailed description of each of these means will be described later.

  The sales page creation / display processing program may be downloaded to the server 1 from another server on the Internet 4, for example, or may be recorded on a recording medium such as a CD-ROM and recorded on a CD-ROM or the like. It may be provided to the server 1 via a drive.

  The storage unit 12 includes storage means such as a hard disk drive (HDD), which includes a product database (DB) 12a, a reference page image database (DB) 12b, a simple page image database (DB) 12c, and a sales information database. A (DB) 12d, a sales posted paper image database (DB) 12e, and a presentation screen database (DB) 12f are constructed. In addition, a user registration database and the like of the system S are built in the storage unit 12 but are not shown.

  The product database 12a stores (registers) product data related to product information about the products posted on the advertisement printed matter in association with each of the advertisement printed matter information and the sale plan information.

  This product information includes information such as characters, images, illustrations, logos, marks, etc., which are arranged on the paper surface of the advertisement printed matter. For example, product name, manufacturer name, JAN code, product specification (size, weight, material) , Color, etc.), standard, product price (manufacturer's desired price, normal price, selling price), discount rate, product image (product taken from the appearance of the product), product catch phrase, product promotion information ("Popular products" ”,“ Sellable ”,“ Recommended Product ”,“ New Product ”, etc.), and each product information is managed with a product code, for example.

  The reference page image database (DB) 12b stores (registers) page image data relating to a page image having a plurality of divided areas. This paper image is an image before product information is arranged in each area on the paper surface of the advertisement printed matter (reference image). For example, the sales promotion department creates the advertisement printed matter information in the product database 12a, It is stored in the reference paper image database (DB) 12b. The created reference sheet image data is managed with an advertisement printed matter code added thereto, for example.

  FIG. 3 is a diagram illustrating an example of a paper image. In the example of FIG. 3, the range of each sale plan (“daily necessities”, “health food”, “baby goods”, etc.) described above is assigned on the paper image 50, and the range of each sale plan is A plurality of divided areas (for example, areas A to D for a sale plan “daily necessities”) in which product information about a product group is posted are provided. In each of these areas A to O, product information about a specific product will be posted. Here, “divided into a plurality” means that the control unit 11 can identify each area, and is not necessarily visually divided by a frame or the like on the paper image 50.

  The range of each sale plan includes position information of the range on the paper image 50 (for example, coordinates of the upper left vertex (X1, Y1) and coordinates of the lower right vertex (X2, Y2) on the paper image 50) , The coordinates of the center point ((X1 + X2) / 2, (Y1 + Y2) / 2)) indicate position data (hereinafter referred to as “product group position data”) indicating the posting position of the product information for each product group on the paper image 50. ).

  Each area includes position information of the area on the paper image 50 (for example, coordinates of the upper left vertex (X5, Y5) and coordinates of the lower right vertex (X6, Y6) on the paper image 50), Information indicating the position and display format of product information on the area (in the case of characters: font, typeface, spacing, color, etc .; in the case of images, illustrations and logos: size, color, etc.) is given as area data. .

  FIG. 4 is a diagram illustrating an example of the position of the product information in the area A. In the example of FIG. 4, “Product Name” is displayed in the upper small area 51 of the area A, “Product Image” is displayed in the small area 52 in the center, and “Selling Price” is displayed in the lower small area 53. It is designed to be positioned (arranged).

  The information indicating the position of the product information included in the area data is, for example, the position information of each small area (for example, the coordinates (V1, W1) of the upper left vertex on the area A for one small area, The coordinates (V2, W2) of the lower vertex are shown), and the correspondence (assignment) between each small area and the product information is shown.

  The product group position data and the area data are stored in the reference page image database 12b in association with the page image data, and the product group position data is managed with a sale plan code, for example.

  The simple paper image database 12c stores (registers) simple paper image data created by arranging product information in all or a part of the region on the paper image. The created simple paper surface image data is managed with, for example, an advertisement printed matter code. Further, the product group position data and the area data are given to the simple paper surface image data. When the arrangement of the product information in the area on the paper image is confirmed, the position information of the area on the paper image is stored in the product database 12a in association with the product data related to the product information arranged in the area. It will be.

  In the present embodiment, the simple paper image created by arranging the product information in all areas on the paper image is treated as a paper image of the advertisement printed matter.

  In the sales information database 12d, sales information of each product posted on the printed advertisement is stored (registered) in association with, for example, a product code. This sales information includes one or both of information related to a sales target for each product and information related to a sales result corresponding to the sales target.

  In addition, the information on the sales target includes at least one of the target sales (target sales amount), the target sales number (target sales number), and the information on the sales result includes the sales (sales amount). , Information on at least one of sales number (sales number), profit margin, and the like. Information related to the sales target is registered in the sales information database 12d by a department in charge of each sale plan, for example. Further, information related to the sales result is acquired from, for example, the POS system 5 or the POS terminal 6 and registered in the sales information database 12d.

  In the sales publication paper image database 12e, sales information about each product group (for example, total sales results of all products included in the product group) are stored in each product group on the paper image of the advertisement printed matter. Sales publication page image data arranged and created at the posting position of the product information (within the range of each sale plan) is stored (registered). The produced sales page image data is managed with, for example, an advertisement printed matter code.

  In the presentation screen database 12f, screen data of a screen (displayed on the monitor of the terminal device) presented to the terminal devices 2 and 3 from the sales posting page creation / display server 1 is displayed as, for example, HTML as Web page data. (Hyper Text Markup Language) and XML (Extensible Markup Language) format (which defines where characters and images are embedded on the screen. Various buttons and icons on the screen have well-known hyperlink functions. And so on).

  The databases 12a to 12f and the like may be provided in a database server and managed there.

  The communication unit 13 is for performing data communication with the terminal device 2 or 3 via the Internet 4. When data (signal) to be transmitted is input from the control unit 11, The output interface process set in advance is executed, the signal is output to the terminal device 2 or 3 via the Internet 4, and the data (signal) transmitted from the terminal device 2 or 3 via the Internet 4 is output. The input interface process set in advance is executed and output to the control unit 11.

  Next, a general-purpose personal computer can be applied to the terminal device 2 or 3, for example, a control unit including a CPU, a storage unit such as an HDD, an input unit such as a keyboard and a mouse, a display unit such as a monitor, and a communication unit. Etc., and a printing machine (printer) for printing the created sales posting paper is connected. Further, the terminal device 2 or 3 has a Web browser function for receiving the Web page data transmitted from the sales posting page creation / display server 1 and displaying it on the monitor. As a result, various screens are displayed on the monitor of the terminal device 2 or 3, and the posted product list, the sales posted paper image, the characters, and the like are displayed on the screen.

[Operation of sales publication page creation / display system S]
Next, the operation of the sales publication page creation / display system S according to the present embodiment will be described with the sales publication page creation / display server 1 as a main component.

  First, the provided service selection process executed by the sales posting page creation / display server 1 will be described with reference to FIG.

  FIG. 5 is a flowchart showing a provided service selection process in the control unit 11 of the sales posting page creation / display server 1.

  First, when the user of the terminal device 2 (for example, the user of the department in charge of the product department “product department 2 section”) specifies the URL (Uniform Resource Locator) of the sales posting page creation / display server 1 by operating the input unit, The terminal device 2 connects to the sales posting page creation / display server 1 via the Internet 4 to establish a communication line.

  In the processing of FIG. 5, the control unit 11 of the sales posting page creation / display server 1 acquires screen data of the identification information input screen stored in the presentation screen database 12f in accordance with the connection (access) and obtains the Internet. 4 is presented (transmitted and displayed: the same applies hereinafter) to the terminal device 2 (step S1).

  In this way, an identification information input screen (not shown) is displayed on the monitor of the terminal device 2, and an identification information input column and an execution button for inputting identification information and a password are provided on the screen.

  In such a display state, the user operates the keyboard of the terminal device 2 to enter identification information and a password unique to the department in charge of the product section 2 in the identification information input field and specify an execution button with the mouse ( When clicked), the input identification information and password are transmitted to the sales posting page creation / display server 1 via the Internet 4.

  When the control unit 11 of the sales posting page creation / display server 1 functions as identification information acquisition means and receives (acquires) such identification information and password (step S2: Y), the received identification information and password are, for example, It is determined whether it is stored in the user registration database of the system S (for example, the name of the department (including the department in charge) of the headquarters, the identification information, and the password are registered in association with each other) (step S3). If not (step S3: N), an error message is displayed on the monitor of the terminal device 2 (step S4), and the process is terminated.

  On the other hand, when the received identification information and password are registered (step S3: Y), the control unit 11 selects (provides) an application program corresponding to the department in charge recognized by the input identification information. Based on the determination of the service and the setting of various parameters, the screen data of the provided service selection screen stored in the presentation screen database 12f is acquired and presented to the terminal device 2 via the Internet 4 (step S5).

  In this way, a provided service selection screen (not shown) is displayed on the monitor of the terminal device 2, and a posted product list creation processing icon, a simple page creation processing icon, and a sales information list creation processing icon are provided on the screen. ing.

  In such a display state, when the user designates (clicks) a desired processing icon with the mouse of the terminal device 2, for example, the control unit 11 recognizes this (step S6: Y) and responds to the selected processing icon. The process is executed (step S7). More specifically, when the posted product list creation process icon is selected, the posted product list creation process is performed. When the simple page creation process icon is selected, the simple page creation process is performed, and the sales information list creation process icon is displayed. When is selected, the sales information list creation process is executed.

  In the above processing, the terminal device 3 of the store connects to the sales posting page creation / display server 1, and the user of the terminal device 3 of the store inputs identification information and a password unique to the store in the identification information input field. When the control unit 11 of the sales publication page creation / display server 1 receives the identification information and the password, in step S5, the control unit 11 selects an application program corresponding to the store recognized by the input identification information. Based on the selection (determination of provided service) and settings of various parameters, screen data of the provided service selection screen is acquired and presented to the terminal device 3 via the Internet 4. In this case, only the sales information list creation processing icon is provided on the provided service selection screen displayed on the monitor of the terminal device 3.

  Next, the posted product list creation process executed by the sales posted page creation / display server 1 will be described with reference to FIG.

  FIG. 6 is a flowchart showing the posted product list creation processing in the control unit 11 of the sales posted page creation / display server 1. FIG. 7 is a flowchart showing the product information editing process shown in step S21 of FIG.

  When the posted product list creation process shown in FIG. 6 is executed, the control unit 11 refers to the product database 12a to acquire the advertisement printed matter information and the screen data of the advertisement printed matter selection screen stored in the presentation screen database 12f. Are obtained and presented to the terminal device 2 via the Internet 4 (step S11).

  An example of the advertisement printed matter selection screen thus displayed on the monitor of the terminal device 2 is shown in FIG.

  As shown in FIG. 8, the advertisement print selection screen 32 displays a plurality of types of advertisement print information (for example, sale period, sale name, advertisement print name, advertisement print size / type, etc.) in a list format. In addition, a selection input field 32a and a product list creation button 32b are provided corresponding to each advertisement printed matter information.

  In such a display state, the user operates the mouse of the terminal device 2, for example, to check the selection input column 32a for the desired advertisement printed matter (that is, select the advertisement printed matter information), and then designates the product list creation button 32b ( When clicked, the control unit 11 recognizes the designated advertisement printed matter information (step S12: Y), and subsequently acquires sale plan information corresponding to the selected advertisement printed matter information with reference to the product database 12a. At the same time, screen data and the like of the sale plan selection screen stored in the presentation screen database 12f are acquired and presented to the terminal device 2 via the Internet 4 (step S13).

  An example of the sale plan selection screen thus displayed on the monitor of the terminal device 2 is shown in FIG.

  As shown in FIG. 9, the sale plan selection screen 33 is a list of layout positions (information indicating the approximate position of the sale plan on the paper (front or back)), sale plan name, department in charge, and number of products. It is displayed in (list) format. Further, only the sale plan name “daily necessities” 33a of the department in charge “product section 2” corresponding to the input identification information is displayed so as to be selectable.

  In such a display state, when the user operates, for example, the mouse of the terminal device 2 to designate (click) the sale plan name “daily necessities” 33a, the control unit 11 recognizes the sale plan information (step S14: Y). ) Subsequently, referring to the product database 12a, information on the name of the advertisement printed matter, the sale plan name, etc. and the product data relating to the product information corresponding to the sale plan are acquired (except when not yet registered), Screen data and the like of the posted product list creation screen stored in the presentation screen database 12f are acquired and presented to the terminal device 2 via the Internet 4 (step S15).

  An example of the posted product list creation screen thus displayed on the monitor of the terminal device 2 is shown in FIG.

  As shown in FIG. 10, on the posted product list creation screen 34, the advertisement printed material name, the sale plan name, and the product registration status in the sale plan are displayed at the bottom, and a plurality of types of already registered products are displayed. Product information (here, location of product information in printed advertisement, product image, manufacturer name, product name, JAN code, product specifications, product price (manufacturer suggested price, normal price, selling price, discount rate), (Catch phrase) is displayed in list format. Further, on the posted product list creation screen 34, a registration button 34a, a correction button 34b, and a registration end button 34c are displayed.

  Here, nothing is displayed yet in the product position column 341 in the posted product list creation screen 34. In the position column 341, after the simple paper image is created, the position of the product information on the paper image (in other words, the position of the area where the product information is arranged on the paper image) and the product information ( For example, the size of the product image) is displayed.

  In such a display state, when the user designates (clicks) the registration button 34a by operating the mouse of the terminal device 2, for example, the control unit 11 recognizes this (step S16: Y), and presents the presentation screen database 12f. The screen data and the like of the product information registration screen stored in is acquired and presented to the terminal device 2 via the Internet 4 (step S17).

  In this way, a product information registration screen (not shown) is displayed on the monitor of the terminal device 2, and a plurality of product information input fields and registration buttons for inputting the product information are provided on the screen. In such a display state, the user operates the input unit of the terminal device 2 to input product information in each product information input column (for example, an image file name is input for the product image), and a registration button is clicked, for example, with a mouse. The product data related to the input product information is transmitted to the sales publication page creation / display server 1 via the Internet 4.

  When the control unit 11 of the sales publication page creation / display server 1 receives the product data related to the product information (step S18: Y), the printed advertisement information stored in the product database 12a functions as product information registration means. The product data is stored (registered) in the product database 12a in association with the sale plan information (step S19). The posted product list creation screen is again presented to the terminal device 2.

  Although not shown, the product information registered in step S19 is added to the list and displayed on the posted product list creation screen displayed on the monitor of the terminal device 2 in this manner.

  Next, in the display state of the posted product list creation screen 34, when the user designates (clicks) the correction button 34b by operating the mouse of the terminal device 2, for example, the control unit 11 recognizes this (Step S20: Y). Then, the process proceeds to the product information editing process shown in FIG. 7 (step S21).

  In the product information editing process shown in FIG. 7, the control unit 11 acquires information such as the advertisement printed material name, sale plan name, etc. and product data related to the product information corresponding to the sale plan, and stores it in the presentation screen database 12f. The screen data and the like of the product information editing screen thus obtained are acquired and presented to the terminal device 2 via the Internet 4 (step S211).

  An example of the product information editing screen thus displayed on the monitor of the terminal device 2 is shown in FIG.

  As shown in FIG. 11, on the product information editing screen 35, the product information registered in the above process is displayed in a list (list) format so that it can be changed, and a registration button 35a is provided.

  In such a display state, the user can correct the product information for each product by operating the input unit. Such correction of product information is more effective after the above-described simple paper image is created. For example, after “catch copy” which is product information is arranged in an area, correction is made so that the balance is good.

  When the user operates the input unit of the terminal device 2 as necessary to change the product information and designates (clicks) the registration button 35a with, for example, a mouse, the product data related to the changed product information is transmitted to the Internet 4. To the sales publication page creation / display server 1.

  When the control unit 11 of the sales publication page creation / display server 1 receives the product data related to the changed product information (step S212: Y), the product data related to the corresponding product information stored in the product database 12a is obtained. Change (update) (step S213). Then, the control unit 11 again presents the posted product list creation screen to the terminal device 2 (step S214), and returns to the process of FIG.

  Although not shown, the product information updated in step S213 is reflected on the list and displayed on the posted product list creation screen displayed on the monitor of the terminal device 2 in this way.

  When the user designates (clicks) the registration end button 34c by operating, for example, the mouse of the terminal device 2 in the display state of the posted product list creation screen 34, the control unit 11 recognizes this (step S22: Y). Then, the process returns to the provided service selection process shown in FIG. 5 (returns to step S5).

  In this way, the posted product list is created in the product database 12a.

  Next, with reference to FIG. 12 and the like, a simple paper page creation process executed by the sales posting paper page creation / display server 1 will be described.

  FIG. 12 is a flowchart showing a simplified paper surface creation process in the control unit 11 of the sales publication paper surface creation / display server 1.

  In FIG. 12, the processing from step S31 to S34 is the same as the processing from step S11 to S14 in FIG.

  The control unit 11 refers to the product database 12a, acquires information such as the name of the advertisement printed matter, the sale plan name, and the product data related to the product information corresponding to the sale plan, and refers to the reference paper image database 12b. The paper image data and area data corresponding to the advertisement printed matter information are acquired. Subsequently, the control unit 11 acquires screen data and the like of the simple page creation screen stored in the presentation screen database 12f, and transmits the acquired product data, page image data, area data, screen data, and the like via the Internet 4 to the terminal. Presented to the device 2 (step S35).

  FIG. 13 shows an example of a simple sheet creation screen displayed on the monitor of the terminal device 2 in this way.

  As shown in FIG. 13, on the simple posting page creation screen 36, an advertisement print name and a sale plan name are displayed at the top, and a page image display unit 36a, a product information display unit 36b, and a registration button 36c are provided. It has been.

  In the example of FIG. 13, the paper image display unit 36 a and the product information display unit 36 b are provided on the same screen, but may be configured to be switchable, for example.

  A paper image 50 provided with a plurality of divided areas as described above is displayed on the paper image display unit 36a. On the paper image 50, a sale plan range 360 corresponding to the input identification information is displayed (for example, highlighted) so as to be visually distinguishable from other portions. That is, the user of the department in charge “Product Department 2” can place product information in an area within the range 360. The paper image 50 is moved up, down, left, and right within the paper image display unit 36a when the user clicks up, down, left, and right buttons 361 to 364 with a mouse, for example.

  In addition, the product information display unit 36b displays a posted product list 60 in which the product information registered by the published product list creation process is associated with each product. The posted product list 60 is also moved up, down, left, and right in the product information display section 36b when the user designates (clicks) the up / down / left / right buttons 365 to 368 with the mouse, for example.

  In such a display state, the user selects product information (for example, product image) for a desired product in the listed product list 60 with, for example, a mouse and drags it (moves the mouse while keeping the mouse button pressed). Then, when it is dropped on the desired area A on the paper image 50 (the area is specified by releasing the button that has been continuously pressed), the product information placement / simple paper image creation processing by the control unit 11 is executed (step S37). The selected product information is expanded and displayed in the designated area A.

  More specifically, when the user selects the product information with the mouse of the terminal device 2, for example, the control unit 11 recognizes this (Step S36: Y), accepts the selection of the product information, and then the user When the product information is dropped on the desired area A on the paper image 50 and the area is designated, the control unit 11 accepts the area designation. And the control part 11 arrange | positions the selected merchandise information in the designated area | region according to the said area | region data, and produces simple paper surface image data. That is, the control unit 11 extracts, from the selected product information, the product information indicated in the association (see FIG. 4) of each small area included in the area data assigned to the area A and the product information. Then, the extracted product information is arranged in a corresponding small area in accordance with the display format included in the area data to create simple paper image data. And the control part 11 transmits the simple paper surface image data created in that way to the terminal device 2, and displays it on a monitor. The simple paper image data transmitted here may be only the arrangement image data of only the area portion where the product information is arranged (in this case, the area data of the area is also indicated to indicate the position of the area). Sent).

  The simple paper image data creation process is configured to be performed by a program (for example, FLASH, SVG (Scalable Vector Graphics), Java (registered trademark) applet, etc.) that operates on the Web browser of the terminal device 2. Also good. In this case, on the Web browser of the terminal device 2, the product information indicated by the correspondence between each small region included in the region data assigned to the region A and the product information is extracted from the selected product information. Then, the extracted product information is arranged in a corresponding small area in accordance with the display format included in the area data to create simple paper image data and display it on the monitor. Then, the terminal device 2 transmits the created simple page image data to the sales posting page creation / display server 1.

  FIG. 14 is a diagram illustrating an example of a simple page creation screen after product information is arranged in an area on a page image. As shown in FIG. 14, product information is displayed in a region A on the paper image 50. In this way, the user can sequentially arrange the product information in the posted product list 60 on the paper image 50 (note that an arrangement cancel button is provided on the simple paper creation screen, and such a button is designated (clicked by the mouse). ), The arrangement of the product information may be canceled. However, the control unit 11 performs processing so as to perform arrangement only in the region within the sale plan range 360 corresponding to the input identification information. As described above, the product information is arranged in each region on the paper image 50 by all the departments in charge by the above processing, so that a simple paper image substantially the same as the paper surface of the advertisement printed matter is created. Become.

  Then, when the user designates (clicks) the registration button 36c by operating the mouse of the terminal device 2, for example, the control unit 11 recognizes this (step S38: Y), and advertises the created simple paper surface image data. It is stored (registered) in the simple paper image database 12c in association with the printed matter code (step S39). Subsequently, the control unit 11 stores (registers) the position information on the paper image of the area where the product information is arranged in the product database 12a in association with the product data related to the product information arranged in the area ( Step S40). In this way, it returns to the provision service selection process shown in FIG. 5 (returning to step S5).

  In addition, when the posted product list creation screen or the product information edit screen is displayed on the monitor of the terminal device 2 by the posted product list creation process, the position information registered in the above step S40 is displayed on these screens. In the position column of each product, the position of the product information about each product on the paper image (in other words, the position on the paper image of the area where the product information is arranged) and the size of the product information (for example, the image of the product) (Shown as large, medium, normal, small, etc.) is displayed. That is, in the simple paper creation screen 36, information indicating the position of the product information arranged in the area on the paper image 50 is reflected in the posted product list and displayed on the posted product list creation screen or the product information editing screen. Become.

  As described above, the product information is arranged in each area on the paper image 50 by each department in charge in the product department, and the simple paper image data (that is, the paper image data of the advertisement printed matter) that has been arranged in all the areas. And the posted product list, for example, is sent from the sales publication page creation / display server 1 to the well-known DTP (Desk Top Publishing) system (not shown) of the printer, and the printer confirms the simple page image data and the posted product list. However, the printing of advertisement prints will be performed.

  Next, a sales information list creation process executed by the sales publication page creation / display server 1 will be described with reference to FIG.

  FIG. 15 is a flowchart showing a sales information list creation process in the control unit 11 of the sales publication page creation / display server 1.

  When the sales information list creation process shown in FIG. 15 is executed, the control unit 11 determines whether or not the paper image data of the advertisement printed matter is registered in the simple paper image database 12c (step S50). If yes (step S50: Y), the process proceeds to step S51. On the other hand, when the paper image data of the advertisement printed material is not registered (step S50: N), the control unit 11 displays an error message (still the paper image data of the advertisement printed material is registered on the monitor of the terminal device 2. Is not displayed) (step S50: N), and the process returns to the provided service selection process shown in FIG. 5 (returns to step S5).

  In step S51, the control unit 11 refers to the product database 12a to acquire the advertisement printed matter information, acquires the screen data of the advertisement printed matter selection screen stored in the presentation screen database 12f, etc. Via the terminal device 2.

  Thus, the advertisement printed matter selection screen 32 shown in FIG. 8 is displayed on the monitor of the terminal device 2, and the user operates the mouse of the terminal device 2, for example, to check the selection input column 32a for the desired advertisement printed matter (that is, When the list creation button 32b is designated (clicked) after the advertisement printed matter information is selected), the control unit 11 recognizes the designated advertisement printed matter information (step S52: Y), and then provides the provided service shown in FIG. It is determined whether or not the identification information input in the selection process belongs to the product department (step S53). If the identification information is not that of the product department, for example, if it is the identification information of the sales promotion department or the identification information of the store, the process proceeds to step S56. On the other hand, when the identification information belongs to the merchandise department, the control unit 11 acquires sale plan information corresponding to the advertisement printed matter information selected with reference to the merchandise database 12a, and stores it in the presentation screen database 12f. The screen data and the like of the stored sale plan selection screen are acquired and presented to the terminal device 2 via the Internet 4 (step S54).

  Thus, the sale plan selection screen 33 shown in FIG. 9 is displayed on the monitor of the terminal device 2, and the user designates (clicks) the sale plan name “daily necessities” 33a by operating the mouse of the terminal device 2, for example. The control unit 11 recognizes the sale plan information (step S55: Y), and then refers to the product database 12a and relates to information such as the name of the advertisement printed matter, the sale plan name, and the product information corresponding to the sale plan. In addition to acquiring the product data, the screen data of the sales information list creation screen stored in the presentation screen database 12f is acquired and presented to the terminal device 2 via the Internet 4 (step S56).

  An example of the sales information list creation screen thus displayed on the monitor of the terminal device 2 is shown in FIG. As shown in FIG. 16, on the sales information list creation screen 37, the advertisement printed matter name and the sale plan name are displayed at the top, and the product information about the product included in the product group in the already registered sale plan. (Here, the position of the product information, the product image, the manufacturer name, the product name, and the JAN code) in the printed advertisement are displayed in a list format.

  Further, in the sales information list creation screen 37, a sales display column 371, a sales number display column 372, a rank display column 373, a target sales input column 374, and a target sales number input column 375 are associated with each product. Is provided. In each sales display column 371 and each sales number display column 372, the sales and the sales number, which are actual sales results of each product, are captured and displayed, and each rank display column 373 displays the sales of each product. The result ranking is captured and displayed. In the example of FIG. 16, since the sales information has not yet been captured, the sales information is not displayed in each display column. In addition, you may comprise so that the display column corresponding to each goods and displaying other sales information, such as a profit rate, may be provided.

  In each target sales input field 374 and each target sales number input field 375, the user in each department can input the target value of the sales and the sales number of each product by operating the keyboard of the terminal device 2, for example. It has become. In the example of FIG. 16, the target sales and target sales number of the product name “XYZ” are input and displayed in the target sales input field 374 and the target sales number input field 375, respectively.

  Further, the sales information list creation screen 37 is provided with a sales take-in button 37a, a sales creation button 37b, and a registration end button 37c.

  In such a display state, when the user designates (clicks) the sales capture button 37a by operating, for example, the mouse of the terminal device 2, the control unit 11 recognizes this (step S57: Y), and sales information The process proceeds to the capture process (step S58).

  FIG. 17 is a flowchart showing sales information capture processing in the control unit 11 of the sales posting page creation / display server 1.

  In the sales information capturing process shown in FIG. 17, the control unit 11 acquires the screen data of the sales information capturing screen stored in the presentation screen database 12 f and presents it to the terminal device 2 via the Internet 4 ( Step S581).

  An example of the sales information capture screen displayed on the monitor of the terminal device 2 in this way is shown in FIG. As shown in FIG. 18, the sales information capture screen 38 is provided with a POS data file input column 381, a POS data file selection column 382, a reference button 382, and a capture button 383.

  In the POS data file input field 381, the name of a POS data file having information on the sales result (corresponding to the product code) for each product when the user operates, for example, the keyboard of the terminal device 2 (FIG. 18). In this example, “June sales data”) can be input. Further, when the user designates (clicks) the reference button 382 by operating, for example, the mouse of the terminal device 2, a list of names of POS data files stored in the terminal device 2 is displayed in a pull-down manner. When the name of the POS data file is designated with, for example, a mouse, the name of the designated POS data file is input and displayed. Such a POS data file is previously transferred from the POS system 5 to the terminal device 2 (or from the POS terminal 6 to the terminal device 3), for example. Alternatively, the POS data file may be transferred in advance from the POS system 5 to the sales posting page creation / display server 1.

  When the name of the POS data file is input in the POS data file input field 381 or the POS data file selection field 382, the user specifies (clicks) the import button 384 by operating the mouse of the terminal device 2, for example. The control unit 11 recognizes this (step S582: Y), fetches (obtains), for example, a POS data file from the terminal device 2, and associates information on sales results with each product code in the sales information database 12d. Is stored (registered) (step S583). Thereby, not only the product included in the product group of the sale plan displayed on the sales information list creation screen 37 but also the information on the sales result about the product included in all the product groups posted on the paper of the advertisement printed matter. Is registered in the sales information database 12d.

  Returning to step S56 shown in FIG. 15, the product database 12a is referred to, information such as the name of the advertisement printed matter, the sale plan name, and the product data related to the product information corresponding to the sale plan are acquired, and the sales information database 12d. To obtain information on the sales result of each product, and further obtain screen data and the like of the sales information list creation screen stored in the presentation screen database 12 f and transfer them to the terminal device 2 via the Internet 4. Present. Although not shown in the sales information list creation screen 37 displayed on the monitor of the terminal device 2 in this manner, the sales display column 371, the sales number display column 372, and the rank display column 373 of each product are displayed in the sales information list creation screen 37. Sales, which are sales results, the number of sales, and the order of sales results are displayed.

  When the user designates (clicks) the sales creation button 37b by operating, for example, the mouse of the terminal device 2 in the state where the sales result of each product is displayed in this way, the control unit 11 recognizes this (step S59). : Y), and the process proceeds to the sales posted paper image creation / display process (step S60).

  FIG. 19 is a flowchart showing a sales posting page image creation / display process in the control unit 11 of the sales posting page creation / display server 1.

  In the sales posting page image creation / display processing shown in FIG. 19, first, the control unit 11 functions as a sales totaling unit, and calculates the sales of each product included therein for each product group posted on the page of the advertisement printed matter. Aggregate to obtain information on the sales results for each product group (for example, calculation of the total sales and total number of sales of each product, and further sales order (for example, sales of the product group in the advertisement printed matter ( Or the calculation of the ranking of the number of sales))) (step S601). Information regarding the sales result thus obtained is temporarily stored in the storage unit 12. In addition, you may comprise so that the information regarding the sales result about this product group may be totaled and calculated | required when the information regarding the sales result about each product is registered in said step S583. Further, in this case, information related to the sales result for the product group may be further displayed on the sales information list creation screen 37.

  Next, the control unit 11 functions as a sales publication paper page creation unit, and based on the above-described product group position data, information related to the sales result for each of the above product groups is a printed advertisement product registered in the simple paper image database 12c. Sales page image data is created by placing the product information on the product image of each product group in the page image of the page image data (step S602). More specifically, the position information (for example, the coordinates of the center point ((X1 + X2) / 2) on each sale plan range on the paper image indicated by the product group position data added to the paper image data of the advertisement printed matter. , (Y1 + Y2) / 2))) as a reference, the sales result information for each product group is arranged on the posting position of the product information for each product group, and the sales publication page image data is created. The

  And the control part 11 acquires the screen data etc. of the sales publication paper surface display screen memorize | stored in the presentation screen database 12f, and uses the terminal device 2 via the internet 4 for the produced sales publication paper surface image data and screen data. (Step S603). That is, the control unit 11 functions as an image display unit, and displays the sales publication page image on the display screen of the terminal device 2 based on the created sales publication page image data.

  An example of the sales posting page display screen thus displayed on the monitor of the terminal device 2 is shown in FIG. As shown in FIG. 20, the sales publication page display screen 39 includes information on the sales result for each product group for each sale plan (for example, “daily necessities”, “health food”, “baby goods”, etc.) A paper image (sales printed paper image) of the advertisement printed matter arranged at the product information posting position for the product group is displayed. In the example of FIG. 20, the product information about each product included in the product group in the same sale plan is displayed together at a predetermined position on the paper image of the advertisement printed matter, and is included in the information related to the sales result. The display column 39b for displaying the sales amount, the number of sales, and the rank is displayed so as to be superimposed on a part of the product information for each product group (it is superimposed on the entire product information for each product group). May also be configured). In addition to this, information such as a profit rate included in the information related to the sales result may be displayed in the display column 39b on the sales posting page display screen 39.

  Thus, the sales posted paper image displayed on the monitor of the terminal device 2 can be printed from the printing press.

  The produced sales page image data is stored (registered) in the sales page image database 12e.

  Then, when the user designates (clicks) the return button 39a displayed on the sales posting page display screen 39 by operating, for example, the mouse of the terminal device 2, the control unit 11 recognizes this (step S604: Y). Returning to step S56 shown in FIG. 15, the sales information list creation screen 37 is again presented to the terminal device 2.

  In the sales information list creation screen 37, all the target sales input fields 374 and the target sales number input fields 375 are displayed by the user operating the keyboard of the terminal device 2, for example, the target values of the sales and sales numbers of each product. When the input and the sales creation button 37b are specified (clicked), in step S601, the control unit 11 also aggregates the sales target for each product included in each product group, and information on the sales target for each product group. (For example, calculation of the total target sales and the total target sales of each product). In step S602, based on the above-described product group position data, the control unit 11 displays information on the sales target for each product group and information on the sales result for the sales target on the page of the advertisement printed matter. Sales publication page image data is created by placing the product information for each product group in the page image of the image data in the publication position, and the sales publication page image is displayed on the display screen of the terminal device 2.

  An example of the sales posting page display screen thus displayed on the monitor of the terminal device 2 is shown in FIG. As shown in FIG. 21, the sales posting page display screen 40 is provided with a display column 40 c for displaying the sales amount, the sales number, and the ranking, and a display column 40 c for displaying the target sales amount and the target sales number. (In FIG. 21, in all departments in charge of the product department, the target sales and the target sales number are input to all the target sales input fields 374 and the target sales number input fields 375 in the sales information list creation screen 37. Shows an example of the case).

  In the sales information list creation screen 37, sales and sales numbers are not displayed in the sales display column 371 and the sales number display column 372 (information on sales results is not captured), and all target sales Sales posting page display screen 40 displayed when the sales creation button 37b is specified (clicked) when the target sales and target sales number are input and displayed in the high input field 374 and the target sales number input field 375. Does not display sales, number of sales, and rank for each product group, but only display of target sales and target sales for each product group is part of the product information for each product group. It will be displayed superimposed.

  When the user returns to the display state of the sales information list creation screen 37 and the user designates (clicks) the registration end button 37c by operating, for example, the mouse of the terminal device 2, the control unit 11 recognizes this (step S61: Y). Then, the process returns to the provided service selection process shown in FIG. 5 (returns to step S5).

  In step S53, if the identification information does not belong to the product department, for example, if it is store identification information, the sales information list creation screen presented to the terminal device 3 in step S56 includes A sales display column, sales number display column, rank display column, target sales input column, and target sales number input column are provided along with product information about the products included in the product group in all sale plans in the printed advertisement. become. Then, the control unit 11 can also cause the terminal device 3 to display the sales posting page image created as described above on the monitor of the terminal device 2.

  As described above, according to the above embodiment, sales in which information on sales results such as sales, number of sales, and ranking is arranged at the posting position of the product group for each sale plan on the paper image of the printed advertisement. Since the posted page image is configured to be presented (displayed) on the terminal device 2, the distribution retailer (promotion department or product department) can accurately grasp and analyze the sales result for each sale plan. . For example, the distribution retailer can easily grasp how much the product has been sold depending on what range of the sale plan is set and posted in the range of the printed paper.

  In addition, since the selection of products displayed (published) within the scope of each sale plan is performed by each department in charge in the product department, each department in charge confirms the sales of the product group selected and posted by itself. be able to. Further, by browsing the sales results of other departments in charge, it is possible to compare and analyze the sales of the product group selected by the other departments and the sales of the product group selected by the own department.

  Furthermore, not only information related to sales results, but also information related to sales targets such as target sales and target number of sales set by each department in charge, etc., can be displayed at the posting position of each product group on the printed paper. Therefore, the distribution retailer can grasp the sales target set for each sale plan and the sales result, and can analyze the sales of the subsequent products to make a sales strategy more efficiently.

  Furthermore, at each store, it is possible to easily obtain and view the above-mentioned sales posted paper image from the terminal device 3, and for example, sales displayed in the range of each sale plan of the advertisement printed matter before the sale sale period. Since the information regarding the goal can be recognized, the willingness to promote sales in each store can be increased.

  Further, since the sales publication page image data can be easily created by the distribution retailer based on the simple page image data created in the distribution retailer, the distribution retailer can, for example, provide the sales publication page image to the printer. There is no need to have data created, so sales information does not need to be passed to the printer.

  In addition, when the number of products selected and registered by the department in charge of each sale plan in the posted product list creation process shown in FIG. 6 exceeds the number of products allowed in the sale plan, the product information of the surplus products Is not published on the printed page of the advertisement, but the sales information about the product group that is not published on the printed page of the advertisement (this information can also be captured by the sales information capture process) The sales information may be displayed within the range of the sale plan on the paper image of the advertisement printed matter so that it can be compared.

  In the above embodiment, the control unit 11 uses the product group position data to calculate the sales information about each product group, and the product information about each product group in the paper image of the paper image data of the advertisement printed matter. The sales posting page image data is created at the posting position, and the data is provided (transmitted) to the terminal device 2 via the Internet 4 so that the sales posting page image is displayed on the monitor. As another example, for example, the control unit 11 provides the terminal device 2 with the paper image data (the simple paper image data to which the product group position data is added) of the created advertisement printed material (via the Internet 4) ( Send) and display on the monitor, and then function as sales information display means, providing (sending) the sales information about each of the aggregated product groups to the terminal device 2 Terminal product information (the Web browser, for example the terminal device 2) to be displayed on the placement of the product lines of each of the paper image of the displayed advertisement prints on the second monitor may be configured to.

  Further, in the above embodiment, the paper image data of the advertisement printed matter that is the basis of the sales posted paper image data is the simple paper image data in which the product information is arranged in all the regions created in the simple paper creating process. However, the present invention is not limited to this, and if there is the product group position data as described above, for example, a post-calibration advertisement printed material made by a printing company and provided via a communication means such as the Internet 4 The paper image data may be applied.

  In the above embodiment, the sales publication page creation / display processing program is configured to be executed by the server 1. However, the present invention is not limited to this, and the sales publication page creation / display processing program is executed by each terminal device. May be configured to create and display the simple paper image data, the posted product list, and the sales posted paper image data.

It is a figure which shows an example of the hardware constitutions of the sales publication paper surface production / display system concerning this embodiment. 3 is a functional block diagram showing a schematic configuration of a sales posting page creation / display server 1. FIG. It is a figure which shows an example of a paper surface image. It is a figure which shows the example of the position of the merchandise information in the area | region A. It is a flowchart which shows the provision service selection process in the control part 11 of the sales publication paper surface production / display server 1. FIG. It is a flowchart which shows the publication product list creation process in the control part 11 of the sales publication paper surface creation / display server 1. FIG. It is a flowchart which shows the merchandise information edit process in the control part 11 of the sales publication paper surface production / display server 1. FIG. It is a figure which shows an example of an advertisement printed matter selection screen. It is a figure which shows an example of a sales plan selection screen. It is a figure which shows an example of a publication product list creation screen. It is a figure which shows an example of a merchandise information edit screen. 6 is a flowchart showing a simple paper page creation process in the control unit 11 of the sales posting paper page creation / display server 1. It is a figure which shows an example of a simple paper surface creation screen. It is a figure which shows an example of the simple paper surface creation screen after product information is arrange | positioned to the area | region on a paper surface image. 6 is a flowchart showing a sales information list creation process in the control unit 11 of the sales publication page creation / display server 1. It is a figure which shows an example of a sales information list creation screen. It is a flowchart which shows the sales information taking-in process in the control part 11 of the sales publication paper surface production / display server 1. FIG. It is a figure which shows an example of a sales information taking-in screen. 6 is a flowchart showing a sales posting page image creation / display process in the control unit 11 of the sales posting page creation / display server 1. It is a figure which shows an example of a sales publication paper surface display screen. It is a figure which shows an example of a sales publication paper surface display screen.

Explanation of symbols

DESCRIPTION OF SYMBOLS 1 Sales publication paper surface creation / display server 2, 3 Terminal device 4 Internet 5 POS system 6 POS terminal 11 Control part 12 Storage part 12a Product database 12b Standard paper image database 12c Simple paper image database 12d Sales information database 12e Sales publication paper image database 12f Presentation screen database 13 Communication Department S Sales page creation / display system

Claims (21)

Paper image data of advertisement printed matter on which product information about a plurality of product groups is posted, sales information about each of the product groups, and the placement position of product information about each product group on the paper image of the advertisement printed matter Storage means for storing position data to be shown;
Based on the position data, the sales information for each product group is arranged at the publication position of the product information for each product group on the paper image of the advertisement printed matter, and sales sales page image data is created. A sales page creation device, comprising: a page creation unit. In the sales publication paper surface creation device according to claim 1,
Image display means for displaying the paper image of the advertisement printed matter in which the sales information for each of the product groups is arranged at the posting position of the product information for each of the product groups based on the created sales posted paper image data. The sales publication paper surface creation device further comprising: In the sales publication paper surface creation device according to claim 2,
Each sales information is displayed by being superimposed on all or part of the product information for each product group. In the sales publication paper surface creation device according to claim 2 or 3,
Product information for each product included in the same product group is displayed at a predetermined position on a paper image of the advertisement printed matter. In the sales publication paper surface creation device according to any one of claims 2 to 4,
The sales information includes information on the sales target for the product group and information on the sales result for the sales target,
Information on the sales target and information on the sales result are displayed at the posting position of the product information for each product group. In the sales publication paper surface creation device according to any one of claims 1 to 5,
A sales publication page creating apparatus, further comprising a sales counting means for totaling sales of products included in the product group for each product group and obtaining the sales information. In the sales publication paper surface preparation apparatus as described in any one of Claims 1 thru | or 6 which can connect a terminal device via a communication network,
The image display means is an advertisement printed matter in which sales information about each product group is arranged on a display screen of the terminal device via the communication network at a position where product information about each product group is posted. The sales publication paper page creation apparatus characterized by displaying the paper page image of. In the sales publication paper surface preparation apparatus as described in any one of Claims 1 thru | or 7 which can connect a terminal device via a communication network,
Identification information acquisition means for acquiring unique identification information for each department in charge of registering product information about products included in each product group from the terminal device via the communication network;
Product information registration means for registering product information about products included in each product group according to an instruction from the terminal device via the communication network,
The product information registration unit registers product information about a product included in a product group corresponding to the acquired identification information.   A sales publication page creation processing program for causing a computer to function as the sales publication page creation apparatus according to any one of claims 1 to 8.   10. A recording medium on which the sales page creation processing program according to claim 9 is recorded so as to be readable by a computer. Paper image data of advertisement printed matter on which product information about a plurality of product groups is posted, sales information about each of the product groups, and the placement position of product information about each product group on the paper image of the advertisement printed matter Storage means for storing position data to be shown;
Image display means for displaying a paper image of the advertisement print based on the paper image data of the advertisement print;
Sales information display means for displaying the sales information about each product group based on the position data at the posting position of the product information about each product group on the paper image of the displayed advertisement printed matter. A sales page display device characterized by comprising: The sales page display device according to claim 11,
The sales information display unit displays each sales information by superimposing all or part of the sales information on the product information for each product group. In the sales publication paper surface display device according to claim 11 or 12,
Product information about each product included in the same product group is displayed at a predetermined position on a paper image of the advertisement printed matter. The sales page display device according to any one of claims 11 to 13,
The sales information includes information on the sales target for the product group and information on the sales result for the sales target,
Information on the sales target and information on the sales result are displayed at the posting position of the product information for each product group. In the sales publication paper surface display device according to any one of claims 11 to 14,
A sales posting page display device, further comprising sales totaling means for totaling sales of products included in the product group for each product group and obtaining the sales information. The sales page display device according to any one of claims 11 to 15, wherein a terminal device is connectable via a communication network.
The image display means displays a paper image of the advertisement printed matter on the display screen of the terminal device via the communication network,
The sales information display means displays the sales information for each of the product groups at the posting position of the product information for each of the product groups on the paper image of the advertisement printed matter displayed on the display screen of the terminal device. A sales page display device characterized by that. The sales page display device according to any one of claims 11 to 16, wherein a terminal device is connectable via a communication network.
Identification information acquisition means for acquiring unique identification information for each department in charge of registering product information about products included in each product group from the terminal device via the communication network;
Product information registration means for registering product information about products included in each product group according to an instruction from the terminal device via the communication network;
The sales information page display device, wherein the product information registration unit registers product information about a product included in a product group corresponding to the acquired identification information.   A sales posting page display processing program for causing a computer to function as the sales posting page display device according to any one of claims 11 to 17.   19. A recording medium, wherein the sales page display processing program according to claim 18 is recorded so as to be readable by a computer. Paper image data of advertisement printed matter on which product information about a plurality of product groups is posted, sales information about each of the product groups, and the placement position of product information about each product group on the paper image of the advertisement printed matter Obtaining position data; and
Based on the position data, the sales information for each product group is arranged at the publication position of the product information for each of the product groups on the paper image of the advertisement printed matter to create sales posted paper image data And a method for creating a sales publication page. Paper image data of advertisement printed matter on which product information about a plurality of product groups is posted, sales information about each of the product groups, and the placement position of product information about each product group on the paper image of the advertisement printed matter Obtaining position data; and
A step of displaying a paper image of the advertisement print based on the paper image data of the advertisement print;
Displaying sales information for each of the product groups based on the position data at a posting position of the product information for each of the product groups on the paper image of the displayed advertisement printed matter. Characteristic sales display paper display method.

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