JP6166231B2 - Information processing apparatus, information processing method, and program - Google Patents

Description

  The present invention relates to an information processing apparatus, an information processing method, and a program.

2. Description of the Related Art Conventionally, a system that acquires a user's interest and interest based on information on a web page visited by the user and provides content (for example, an advertisement) based on the user's interest and interest is known.
Specifically, a system that analyzes user needs based on various user information (for example, stay time (display time) of a web page) and distributes advertisement data customized to meet the user needs. It is disclosed (for example, see Patent Document 1).

JP 2009-193498 A

In recent years, stream UI (User Interface) technology has been known. The stream UI displays a predetermined number of columns (contents) in a web page in the vertical direction and touches the button to see more at the bottom or automatically displays the contents when the display location is at the bottom. This is a display method in which a predetermined number of contents are read, and the contents read following the lowermost content are added and displayed downward.
However, the above-described conventional technique is a technique for a web page whose size is fixed in advance, and when applied to a stream UI in which pages are read indefinitely, it grasps the stay time for each web page. However, it is difficult to accurately grasp the user's interests and interests. In addition, the above-described conventional technology needs to undergo page transition when providing content based on the acquired user's interests and interests, and thus inconveniences such as taking time to process a new web page have occurred. It was.

  An object of the present invention is to provide an information processing apparatus, an information processing method, and a program capable of providing appropriate information to a user who browses a web page of a stream UI without undergoing page transition.

The invention described in claim 1 has been made to achieve the above object,
A predetermined number of contents on a web page are sequentially displayed in a vertical direction, a predetermined number of remaining contents are read based on a predetermined operation, and the read contents are added and displayed in a downward direction following the content at the bottom. In an information processing apparatus that displays a web page of a stream UI on a display unit,
Obtaining means for obtaining a staying time of each content on the web page displayed on the display means;
A specifying means for specifying the content of interest to the user based on the staying time acquired by the acquiring means;
Analysis means for analyzing the content specified by the specifying means, and extracting user interest information;
Based on the interest information extracted by the extraction means, an insertion means for inserting content associated with the interest information into a predetermined position of the web page;
It is characterized by providing.

The invention according to claim 2 is the information processing apparatus according to claim 1,
Of the display area in the display means, comprising a setting means for setting an area where many tap operations by the user are detected as a priority area,
The acquisition unit acquires a stay time of each content in the priority area set by the setting unit.

The invention according to claim 3 is the information processing apparatus according to claim 2,
The specifying unit performs weighting based on a ratio of an occupied area of each content when the priority area stays, and specifies the content based on the weighting result and the stay time.

The invention according to claim 4 is the information processing apparatus according to claim 2 or 3,
The acquisition means acquires the stay time of each content in an area other than the priority area set by the setting means among the display areas in the display means,
The specifying means weights content displayed in a region other than the priority region so that the score is lower than content displayed in the priority region, and based on the weighting result and the stay time The content is specified.

The invention according to claim 5 is the information processing apparatus according to any one of claims 1 to 4,
The acquisition unit further acquires a stay time of the content inserted by the insertion unit.

The invention described in claim 6
A predetermined number of contents on a web page are sequentially displayed in a vertical direction, a predetermined number of remaining contents are read based on a predetermined operation, and the read contents are added and displayed in a downward direction following the content at the bottom. In an information processing method of an information processing apparatus for displaying a web page of a stream UI on a display unit,
Obtaining a stay time of each content on the web page displayed on the display means;
Identifying the content that the user is most interested in based on the acquired stay time;
Analyzing the identified content to extract user interest information;
Inserting content associated with the interest information into a predetermined position of the web page based on the extracted interest information;
including.

The invention described in claim 7
A predetermined number of contents on a web page are sequentially displayed in a vertical direction, a predetermined number of remaining contents are read based on a predetermined operation, and the read contents are added and displayed in a downward direction following the content at the bottom. A computer of an information processing apparatus that displays a web page of a stream UI on a display unit,
Obtaining means for obtaining a stay time of each content on the web page displayed on the display means;
Identification means for identifying the content that the user is most interested in based on the stay time acquired by the acquisition means;
An extracting means for analyzing the content specified by the specifying means and extracting user interest information;
Based on the interest information extracted by the extraction means, an insertion means for inserting content associated with the interest information at a predetermined position of the web page;
It is a program to make it function as.

  According to the present invention, it is possible to provide appropriate information to a user who browses a web page of a stream UI without undergoing page transition.

It is a block diagram which shows the main control structure of each apparatus which comprises the information processing system which concerns on this embodiment. It is a flowchart which shows an example of operation | movement of the terminal device which concerns on this embodiment. It is a figure which shows an example of a mode that the page data of the web page of a stream UI are displayed on a display part. It is a figure which shows an example of a mode that advertisement information was inserted in the page data of the web page of a stream UI.

  Hereinafter, embodiments of the present invention will be described in detail with reference to the drawings.

[1. Description of configuration]
Hereinafter, an embodiment of the present invention will be described in detail with reference to the drawings.
[1-1. Explanation of system configuration]
First, the configuration of the information processing system 1 according to the present embodiment will be described.
As illustrated in FIG. 1, the information processing system 1 includes a server device 10 and a terminal device 20 as an information processing device. Each device of the information processing system 1 is connected to a communication network N. The communication network N is specifically the Internet, a telephone line network of a telecommunications carrier, a mobile phone communication network, or the like.

  The server device 10 is an information device such as a PC or WS (Work Station), and performs a predetermined operation in response to an access from the terminal device 20. Specifically, the server device 10 is a web server that transmits target page data to the requesting terminal device 20 when a request for a desired web page is made from the terminal device 20. It is assumed that the server device 10 can provide both a normal web page and a stream UI web page. The server apparatus 10 is configured by one unit, but is not limited thereto, and may be configured by a plurality of units.

  The terminal device 20 is a mobile terminal used by each user such as a smart device such as a smartphone or a tablet, a mobile phone, or the like. However, the terminal device 20 may be a stationary terminal device such as a desktop PC. The terminal device 20 communicates with the server device 10 using the communication network N (specifically, the terminal device 20 uses a communication line or a wireless local area network (LAN)).

[1-2. Explanation of server device configuration]
Next, the configuration of the server device 10 will be described.
The server device 10 includes a control unit 11, an operation unit 12, a display unit 13, a storage unit 14, and a communication unit 15.

  The control unit 11 centrally controls the operation of the server device 10. Specifically, the control unit 11 is configured to include a CPU, a ROM, a RAM, and the like. The program data stored in the ROM or the storage unit 14 expanded in the work area of the RAM and the CPU cooperate with the CPU. Each part of the apparatus 10 is controlled in an integrated manner.

The operation unit 12 includes, for example, a character input key, a numeric input key, a keyboard having keys associated with various functions, a pointing device such as a mouse, and the like, and receives an operation input from a user to input the operation. A corresponding operation signal is output to the control unit 11.
The display unit 13 includes a display such as an LCD (Liquid Crystal Display), for example, and displays an image based on the display control signal output from the control unit 11 on the display screen.

  The storage unit 14 includes, for example, a hard disk drive (HDD), a semiconductor memory, and the like, and stores data such as program data and various setting data so that the control unit 11 can read and write the data. The storage unit 14 stores a table in which interest information and advertisement information are associated with each other.

  The communication unit 15 is a communication interface having a communication IC (Integrated Circuit), a communication connector, and the like, and performs data communication via the communication network N using a predetermined communication protocol under the control of the control unit 11. For example, the communication unit 15 transmits a web page or the like designated from the terminal device 20 to the terminal device 20. Further, the communication unit 15 receives the interest information transmitted from the terminal device 20, and transmits the advertisement information extracted based on the received interest information to the terminal device 20.

[1-3. Description of terminal device configuration]
Next, the configuration of the terminal device 20 will be described.
The terminal device 20 includes a control unit 21, an operation unit 22, a display unit 23, a storage unit 24, and a communication unit 25.

  The control unit 21 performs central control of the operation of the terminal device 20. Specifically, the control unit 21 is configured to include a CPU, a ROM, a RAM, and the like. The program data stored in the ROM or the storage unit 24 developed in the RAM work area and the CPU are used in cooperation with the terminal. Each part of the apparatus 20 is controlled in an integrated manner.

The operation unit 22 includes, for example, a key input unit including a home button and the like, and a touch panel formed integrally with the display unit 23. The operation unit 22 receives an operation input from a user and outputs an operation signal corresponding to the operation input. Output to the control unit 21.
The display unit 23 includes a display such as an LCD or an FPD (Flat Panel Display) using an organic EL (Electro Luminescence) element, and displays an image based on the display control signal output from the control unit 21 on the display screen. To do. For example, when the web browser is activated, the display unit 23 displays the web page transmitted from the server device 1.

  The storage unit 24 includes, for example, an HDD, a semiconductor memory, and the like, and stores data such as program data and various setting data in a readable / writable manner from the control unit 21.

  The communication unit 25 includes an antenna and a communication circuit, and performs wireless communication with an external device under the control of the control unit 21. Specifically, the communication unit 25 performs data communication via the communication network N by being relayed by the base station. For example, the communication unit 25 receives a web page or the like transmitted from the communication unit 15 of the server device 10. The communication unit 25 transmits the interest information to the terminal device 20 and receives the advertisement information transmitted from the server device 10.

[2. Explanation of operation]
Next, a specific operation of the terminal device 20 according to the present embodiment will be described with reference to the flowchart of FIG.
In general, when a user browses a web page of a stream UI, contents that are not of interest are scrolled upward with almost no rest by a scroll operation, whereas contents that are of interest are scrolled upward. Is held (viewed) in a state of being stationary (stayed) for a certain period of time without being performed, and the time displayed on the display unit 23 becomes longer.
In addition, while browsing the content of interest, the user may perform an operation of tapping a link in the content to change the page to the link destination. In other words, the content arranged at the position (region) where the tap operation is detected can be an index indicating that the user is interested in the content. For the tap position, for example, a specific tendency can be found for each user, such as near the center or near the lower end of the display unit 23. That is, under the control of the control unit 21, an area where many tap operations by the user are detected is set as the user's important area E1 (see FIG. 3), and the content staying time in the important area E1 is measured. It is possible to accurately grasp the user's interest.
That is, the control unit 21 functions as a setting unit that sets, as a priority region, a region in which many tap operations by the user are detected among the display regions in the display unit 23.

  Hereinafter, a process of inserting an advertisement associated with the interest information of the user who browses the web page of the stream UI at a predetermined position of the web page will be described. This process is performed when the user starts the web browser and starts browsing the web page of the stream UI. This processing can be realized by a dedicated application, or can be realized by describing the processing content in a script such as JavaScript (registered trademark).

First, the control unit 21 of the terminal device 20 determines whether or not the content displayed in the priority area E1 of the display unit 23 is a predetermined number or more (step S1). Here, the predetermined number is a number that is assumed to be sufficient for the user to specify the content of interest, and is set to 10 in this embodiment. The predetermined number is not limited to the above example, and an arbitrary number can be set.
When it is determined that the displayed content is equal to or greater than the predetermined number (step S1: YES), the process proceeds to the next step S2.
On the other hand, if it is determined that the displayed content is not equal to or greater than the predetermined number, that is, less than the predetermined number (step S1: NO), the process of step S1 is repeated until the content is equal to or greater than the predetermined number.
Regardless of the processing in step S1, the control unit 21 obtains the stay time of each content in the priority area E1 and the ratio of the occupied area in the priority area E1 of each content when staying in the priority area E1 as needed.
That is, the control unit 21 functions as an acquisition unit that acquires the stay time of each content displayed on the display unit 23. In particular, the control unit 21 acquires the stay time of each content in the priority area E1 set by the setting unit as the acquisition unit.

Next, the control unit 21 calculates a score for each content based on the stay time and the occupied area ratio of each content in the priority area E1, and identifies the content that the user is most interested in (step S2).
That is, the control unit 21 functions as a specifying unit that specifies content that the user is interested in based on the stay time acquired by the acquiring unit.
Hereinafter, a specific specifying method will be described with reference to FIG.

FIG. 3 is a diagram illustrating an example of how the page data P1 of the web page of the stream UI is displayed on the display unit 23. In the present embodiment, it is assumed that the sizes of the contents (for example, contents C1 to C8) constituting the page data P1 are all the same.
For example, in the example shown in FIG. 3, in the priority area E1, the content C3 is displayed by 100% and the content C2 is displayed by more than 20%. Note that the content that is displayed in less than 20% in the priority area E1 (content C4 in FIG. 3) is considered not to be displayed in the priority area E1. In addition, the content C4 and the content C5 are displayed in 20% or more in the non-weighted region other than the priority region E1. Note that the content C2 is displayed at 20% or more in the non-weighted area, but is also displayed in the weighted area E1, so it is considered that the content C2 is not displayed in the non-weighted area. In addition, it is considered that the content that is displayed in less than 20% in the non-weighted area (content C1 in FIG. 3) is not displayed in the non-weighted area.

In the present embodiment, when weighting is performed according to the ratio of the area occupied by each content during the stay in the priority area E1, 10 points are displayed for content displayed at 70% or more, and 5 points are displayed for content displayed at 20% to 70%. Shall be given. In the present embodiment, 2.5 points are given to the contents (content C4 and content C5 in FIG. 3) displayed in the non-important areas other than the important area E1. The above example is an example, and the division of the occupied area ratio, the distribution of points, and the like can be arbitrarily set.
In the example shown in FIG. 3, 10 points are given to the content C3, 5 points are given to the content C2, and 2.5 points are given to the content C4 and C5.

In step S2, the control unit 21 calculates the score for each content by multiplying the score given according to the ratio of the occupied area in the priority area E1 by the stay time (seconds) of each content, and the highest score is obtained. Identify the most interesting content as the most interesting content. Regarding the stay time of each content, for example, a predetermined score may be given for each category, such as 0 points for less than 10 seconds, 5 points for 10 seconds to less than 30 seconds, 10 points for 30 seconds or more, etc. .
That is, the control unit 21 performs weighting based on the ratio of the area occupied by each content when the priority area E1 stays as the specifying means, and specifies the content based on the weighting result and the staying time. Further, the control unit 21 performs weighting so that the content displayed in the region other than the priority region E1 (non-weighted region) has a lower score than the content displayed in the priority region E1, as the specifying unit. The content is specified based on the result of the weighting and the staying time.

Next, the control unit 21 analyzes the content specified in step S2 and extracts interest information of the user (step S3). Specifically, the control unit 21 performs Japanese morphological analysis on the content specified in step S2, and uses a keyword indicating the content and characteristics of the content or a genre (field) related to the keyword as interest information. Extract. A known technique can be used for morphological analysis of content.
That is, the control unit 21 functions as an extracting unit that analyzes the content specified by the specifying unit and extracts the interest information of the user.

Next, the control unit 21 transmits the interest information extracted in step S3 to the server device 10 (step S4). Specifically, the control unit 21 uses the technique of Ajax (Asynchronous JavaScript And XML) to capture the interest information extracted in step S3 using JavaScript, and asynchronously transmits the interest information to the server device 10. .
Thereafter, in the server device 10, advertisement information associated with the interest information is extracted based on the interest information transmitted in step S <b> 4 under the control of the control unit 11. The storage unit 14 of the server device 10 stores a table in which interest information and advertisement information are associated in advance, and advertisement information is extracted by referring to this table. For example, if the interest information extracted in step S3 is “iPhone (registered trademark)”, the advertisement information associated with “iPhone” is extracted, and if it is “smartphone”, “ Advertisement information associated with “smartphone” is extracted. Then, the control unit 11 transmits the extracted advertisement information to the terminal device 20.

Next, the control unit 21 receives the advertisement information transmitted from the server device 10 asynchronously (step S5).
Next, the control unit 21 inserts an advertisement based on the advertisement information received in step S5 into a predetermined position on the web page of the stream UI (step S6). The predetermined position is set in advance. In this embodiment, the predetermined position is set to a position displayed after the lowest content displayed on the display unit 23 during the process of step S6. That is, as shown in FIG. 4, the advertisement A1 based on the advertisement information received in step S5 is displayed at a position (2) after the lowermost content C5 displayed on the display unit 23 during the process of step S6. Is inserted at the position immediately before the content C7). The predetermined position is not limited to the above example, and can be set to an arbitrary position.
That is, the control unit 21 functions as an insertion unit that inserts content associated with the interest information at a predetermined position on the web page based on the interest information extracted by the extraction unit.
Thereafter, the advertisement A1 is displayed on the display unit 23 as each content moves upward by the user's scroll operation.

[3. effect]
As described above, the terminal device 20 as the information processing apparatus according to the present embodiment acquires the stay time of each content on the web page displayed on the display unit (display unit 23) that displays the web page of the stream UI. Based on the staying time acquired by the acquisition unit (control unit 21), the specifying unit (control unit 21) for specifying the content that the user is interested in, and analyzing the content specified by the specifying unit Then, based on the interest information extracted by the extraction means (control unit 21) for extracting the user's interest information, the content associated with the interest information is inserted at a predetermined position on the web page Means (control unit 21).
Therefore, according to the terminal device 20 according to the present embodiment, even when browsing the web page of the stream UI, the user's interest can be accurately acquired by acquiring the stay time for each content. Appropriate information can be provided to the user without going through page transition.

In addition, the terminal device 20 according to the present embodiment includes a setting unit (control unit 21) that sets, as the priority region E1, a region in which many user tap operations are detected among the display regions in the display unit 23, and an acquisition unit. Acquires the staying time of each content in the priority area E1 set by the setting means.
Therefore, according to the terminal device 20 according to the present embodiment, since the user's interest is acquired in a region where the user is often interested in content, the user is more interested in the display unit 23 as a whole. Can be obtained with high accuracy, and more suitable information for the user can be provided.

Further, according to the terminal device 20 according to the present embodiment, the specifying unit performs weighting based on the ratio of the occupied area of each content when the priority area E1 stays, and the content is determined based on the weighting result and the staying time. Identify.
Therefore, according to the terminal device 20 according to the present embodiment, the user's interest is acquired in association with the ratio of the area that occupies the priority area E1 in addition to the staying time, and thus the user's interest is grasped from a plurality of viewpoints. It is possible to select and provide information suitable for the user from a more precise viewpoint.

Further, according to the terminal device 20 according to the present embodiment, the acquisition unit acquires the stay time of each content in the area other than the priority area E1 set by the setting unit among the display areas in the display unit 23, and specifies The means weights the content displayed in the area other than the priority area E1 so that the score is lower than the content displayed in the priority area E1, and specifies the content based on the result of the weighting and the staying time. To do.
Therefore, according to the terminal device 20 according to the present embodiment, the user's interest is acquired including not only the content displayed in the priority area E1 but also the content not displayed in the priority area E1. It is possible to grasp the user's interest including various possibilities such as when viewing content other than E1, and it is possible to select and provide information more suitable for the user from various possibilities.

  As mentioned above, although concretely demonstrated based on embodiment which concerns on this invention, this invention is not limited to the said embodiment, It can change in the range which does not deviate from the summary.

  For example, in the above embodiment, the stay time of each content in the priority area E1 is acquired, but the present invention is not limited to this. For example, the stay time of each content in the entire display unit 23 may be acquired without setting the priority area E1.

In the above embodiment, weighting is performed based on the ratio of the area occupied by each content when the priority area E1 stays. However, the present invention is not limited to this. That is, weighting may not be performed based on the ratio of the area occupied by each content during the stay in the priority area E1.
Further, weighting may be performed based on the ratio of the occupied area of each content in the entire display unit 23 instead of the ratio of the occupied area of each content when staying in the priority area E1. This is particularly effective when the sizes of the contents constituting the page data P1 are not constant. Furthermore, when weighting is performed based on the ratio of the area occupied by each content in the entire display unit 23, weighting may be performed so that the center of the display unit 23 has a higher score than both ends. This is because it is considered that the center portion has a higher probability of interest in the center portion than the both ends of the display portion 23.

  In the above embodiment, weighting is performed so that content not displayed in the priority area E1 has a lower score than content displayed in the priority area E1, but the present invention is not limited to this. Absent. In other words, content that is not displayed in the priority area E1 may not be weighted.

  In the above embodiment, the advertisement based on the advertisement information associated with the interest information is inserted at a predetermined position on the web page of the stream UI. However, the present invention is not limited to this. For example, content that is closely related to interest information instead of advertisement information may be associated with the interest information, so that the content may be inserted at a predetermined position instead of the advertisement. In this case, by further extracting and accumulating the interest information, it is possible to perform control so that the content of the genre that is of interest to the user is displayed with priority.

  Further, the staying time of the content inserted by the inserting unit may be further acquired. By doing so, it is possible to identify content that is more interested in content that is of interest, so that it is possible to provide content of a genre that is extremely interested for the user.

  Further, for example, when a UI having a function of deleting content with respect to content that is not of interest is implemented, a negative score may be assigned to the deleted content. By counting the negative points, for example, when the negative points exceed a predetermined value, it is possible to perform control so that content of a genre that the user is not interested in is not displayed.

  Moreover, in the said embodiment, based on the stay time of each content in the priority area | region E1, it is made to identify the content in which a user is most interested, However, It is not limited to this. For example, in the case of so-called double viewing in which content that has once deviated from the emphasis area E1 is displayed again in the emphasis area E1, weighting for adding a predetermined score may be performed separately from the addition of the staying time. This is because it is considered that the degree of interest in the target content is strong when viewed twice.

  Moreover, in the said embodiment, although the user specifies the content of interest most, it is not limited to this. For example, a plurality of contents (for example, the top two) that the user is interested in may be specified. In this case, the user's interest information is extracted by analyzing the plurality of contents. In this way, especially when there is no advertising information associated with the interest information extracted from the most interesting content, the advertising information is extracted from the interest information extracted from the other content of interest. Therefore, appropriate information can be provided to the user more reliably.

In the above embodiment, the terminal device 20 has been described as the information processing apparatus of the present invention. However, the server apparatus 10 may be the information processing apparatus of the present invention.
In this case, the control unit 11 of the server device 10 functions as an acquisition unit of the present invention by receiving the stay time of each content acquired by the control unit 21 of the terminal device 20.
Moreover, the control part 11 functions as a specific means of this invention by performing the process of FIG.2 S2 instead of the control part 21. FIG.
Moreover, the control part 11 functions as an extraction means of this invention by performing the process of FIG.2 S3 instead of the control part 21. FIG. For example, the function can be realized by storing the result of the morphological analysis for each content in the storage unit 14 of the server device 10 in advance.
In addition, the control unit 11 adds information for inserting the content associated with the interest information to a predetermined position on the web page based on the interest information extracted by the extraction unit, together with the content, in the terminal device 20. By transmitting, it functions as the insertion means of the present invention.
Note that any one of the acquisition unit, the identification unit, the extraction unit, and the insertion unit may be realized by the server device 10, and the remaining functions may be realized by the terminal device 20.

  Moreover, each aspect shown in this application can also be grasped | ascertained as a method, a program, etc. For the method and program categories, “means” shown in the device category is appropriately replaced with “process” or “step”, for example. In addition, the order of processes and steps is not limited to the one directly specified in the present application, and the order can be changed, or a part of processes can be collectively or changed to be executed one by one at any time.

  In addition, the detailed configuration of each device constituting the server device and the terminal device and the detailed operation of each device can be changed as appropriate without departing from the spirit of the present invention.

DESCRIPTION OF SYMBOLS 1 Information processing system 10 Server apparatus 11 Control part 12 Operation part 13 Display part 14 Storage part 15 Communication part 20 Terminal device (information processing apparatus)
21 Control unit (acquiring means, specifying means, extracting means, inserting means, setting means)
22 Operation part 23 Display part (display means)
24 storage unit 25 communication unit

Claims (7)

A predetermined number of contents on a web page are sequentially displayed in a vertical direction, a predetermined number of remaining contents are read based on a predetermined operation, and the read contents are added and displayed in a downward direction following the content at the bottom. In an information processing apparatus that displays a web page of a stream UI on a display unit,
Obtaining means for obtaining a staying time of each content on the web page displayed on the display means;
A specifying means for specifying the content of interest to the user based on the staying time acquired by the acquiring means;
Analysis means for analyzing the content specified by the specifying means, and extracting user interest information;
Based on the interest information extracted by the extraction means, an insertion means for inserting content associated with the interest information into a predetermined position of the web page;
An information processing apparatus comprising: Of the display area of the display means, comprising a setting means for setting an area where many tap operations by the user are detected as an important area,
The information processing apparatus according to claim 1, wherein the acquisition unit acquires a staying time of each content in the priority area set by the setting unit.   3. The method according to claim 2, wherein the specifying unit performs weighting based on a ratio of an occupied area of each content when the priority area stays, and specifies the content based on the weighting result and the staying time. The information processing apparatus described. The acquisition means acquires the stay time of each content in an area other than the priority area set by the setting means among the display areas in the display means,
The specifying means weights content displayed in a region other than the priority region so that the score is lower than content displayed in the priority region, and based on the weighting result and the stay time The information processing apparatus according to claim 2, wherein the content is specified.   The information processing apparatus according to claim 1, wherein the acquisition unit further acquires a stay time of the content inserted by the insertion unit. A predetermined number of contents on a web page are sequentially displayed in a vertical direction, a predetermined number of remaining contents are read based on a predetermined operation, and the read contents are added and displayed in a downward direction following the content at the bottom. In an information processing method of an information processing apparatus for displaying a web page of a stream UI on a display unit,
Obtaining a stay time of each content on the web page displayed on the display means;
Identifying the content that the user is most interested in based on the acquired stay time;
Analyzing the identified content to extract user interest information;
Inserting content associated with the interest information into a predetermined position of the web page based on the extracted interest information;
An information processing method including: A predetermined number of contents on a web page are sequentially displayed in a vertical direction, a predetermined number of remaining contents are read based on a predetermined operation, and the read contents are added and displayed in a downward direction following the content at the bottom. A computer of an information processing apparatus that displays a web page of a stream UI on a display unit,
Obtaining means for obtaining a stay time of each content on the web page displayed on the display means;
Identification means for identifying the content that the user is most interested in based on the stay time acquired by the acquisition means;
An extracting means for analyzing the content specified by the specifying means and extracting user interest information;
Based on the interest information extracted by the extraction means, an insertion means for inserting content associated with the interest information at a predetermined position of the web page;
Program to function as.

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