WO2011065285A1 - Server apparatus, terminal apparatus, method for inserting information into web page, information insertion program, and recording medium with program recorded therein - Google Patents

Server apparatus, terminal apparatus, method for inserting information into web page, information insertion program, and recording medium with program recorded therein Download PDF

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Publication number
WO2011065285A1
WO2011065285A1 PCT/JP2010/070600 JP2010070600W WO2011065285A1 WO 2011065285 A1 WO2011065285 A1 WO 2011065285A1 JP 2010070600 W JP2010070600 W JP 2010070600W WO 2011065285 A1 WO2011065285 A1 WO 2011065285A1
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WIPO (PCT)
Prior art keywords
web page
information
means
insertion
display
Prior art date
Application number
PCT/JP2010/070600
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French (fr)
Japanese (ja)
Inventor
真也 高見
Original Assignee
楽天株式会社
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Publication date
Priority to JP2009-268803 priority Critical
Priority to JP2009-268800 priority
Priority to JP2009268800A priority patent/JP5190437B2/en
Priority to JP2009268803A priority patent/JP5070269B2/en
Application filed by 楽天株式会社 filed Critical 楽天株式会社
Publication of WO2011065285A1 publication Critical patent/WO2011065285A1/en

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    • GPHYSICS
    • G06COMPUTING; CALCULATING; COUNTING
    • G06FELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/90Details of database functions independent of the retrieved data types
    • G06F16/95Retrieval from the web
    • G06F16/953Querying, e.g. by the use of web search engines
    • G06F16/9535Search customisation based on user profiles and personalisation
    • GPHYSICS
    • G06COMPUTING; CALCULATING; COUNTING
    • G06FELECTRIC DIGITAL DATA PROCESSING
    • G06F2213/00Indexing scheme relating to interconnection of, or transfer of information or other signals between, memories, input/output devices or central processing units
    • G06F2213/0038System on Chip

Abstract

Provided is a server apparatus that transmits a web page to a terminal apparatus via a network, and monitors information about user operation conducted upon the web page displayed on the terminal apparatus. The server apparatus also evaluates whether the user operation information being monitored satisfies a prescribed condition, and when the condition is evaluated as being satisfied, inserts insertion information at a prescribed displaying position of the web page being displayed on the terminal apparatus.

Description

Server apparatus, terminal device, information insertion process to the Web page, information insertion program, and the program recorded recording medium

The present invention relates to the field of technology for displaying information efficiently on a Web page provided by the Web site on the Internet.

On the Internet there are a number of Web sites, a wide variety of information has been published by these Web sites. User terminal connected to the Internet, have become to access the Web site by specifying the Web site of the URL (Uniform Resource Locator), can display a Web page provided from the Web site by a Web browser. Thus, the user of the user terminal can browse the Web page provided from the Web site.

Further, in order to browse efficiently related information related to information displayed on the Web page, a technique for automatically setting a link for guiding the Web page that displays the relevant information is known. For example, Patent Document 1, the morphological analysis of the speech data acquired from the user terminal, when a trade name matches a word contained in the speech data, displays the product information corresponding to the trade name a link to the product page for, technology to be set in the word has been disclosed. According to this technique, the more easily it is possible to set up a link to product advertising page on the Web page, and can induce a click by more effectively user.

JP 2004-295267 JP

Incidentally, as described above, the technique for setting a link for displaying the related information, the user in order to actually display the relevant information, it is necessary to perform an operation to specify a link which is troublesome. Moreover, it therefore, does not necessarily intended information operators of Web pages in the browsed is displayed links to related information for being extracted only based on analysis technique such as morphological analysis keyword. You can also transition Web page by specifying a link, transition operation of the browser "back button, etc." in order to peruse the relevant information and the Web page because the new window or open another browser tag of to request the user a complicated operation such as the selection operation and adjustment operation of the display size of the browser, the user is also a possibility that hesitate psychologically the operation. Therefore, it is the case often efficient to display the related information and details on the same page.

However, the case is for low user interest in the information of the Web page, the amount of information to be displayed on the Web page is often from the beginning, the user, there is a problem that fly to read important information. Conversely, the user is highly interested in the information of the Web page, if the amount of information displayed on the Web page is small from the beginning, the user, a problem that trouble arises to gather relevant information and details on its own there were.

In the conventional art, to which the information in the plurality of information displayed on the Web page, the user has been difficult to determine whether the interested. In particular, if the information to be displayed on the Web page of the moving image, when the video data relating to the moving image is reproduced to the end, the user is allowed to stand so the one was interested in the content of the moving picture, or no interest It was difficult to determine whether the.

The present invention has been made in view of such the above problems, for both the interest higher user information for the Web page of the user and the Web page is less interested in the information, the more efficiently Web pages server device capable of viewing the information, the terminal device, the information insertion process to the Web page, information insertion program, and programs and to provide a recording medium which is recorded. Further, the present invention is to provide both the user is high interest in the content of the moving image displayed on the user and the Web page is less interested in the content of the moving image displayed on a Web page, more efficient Web is a server device that is viewing information on the page, the terminal device, the information insertion process to the Web page, information insertion program, and programs and to provide a recording medium which is recorded.

In order to solve the above problems, a first aspect of the present invention, a server accessible device via the terminal device network, transmitting means for transmitting the Web page to the terminal device, the terminal device the condition monitoring means for monitoring the user operation information on the displayed the Web page, and condition determining means for determining whether the user operation information is the monitoring satisfies a predetermined condition, by said condition determining means If it is determined that meets the, characterized in that it comprises a an insertion means for inserting the insertion information in a predetermined display position on the Web page displayed on the terminal device. According to the present invention, it is possible for both the interest higher user information for the Web page of the user and the Web page is less interested in the information, to view the more efficiently the information on the Web page.

According to a second aspect of the invention, in the server device according to claim 1, wherein the user operation information is scroll operation speed of the Web page being the display. According to the present invention, in the scroll single operation by the user, the user is able to quickly determine whether the high or low interest information of the Web page.

According to a third aspect of the invention, the server device according to claim 1, scrolling of the Web page to the user operation information is the display, click, touch, is the number of user operations, such as changing the display size it is characterized in. According to the present invention, whether the user is higher or lower interest information of the Web page, it can be accurately determined.

According to a fourth aspect of the invention, the server device according to claim 1, wherein the user operation information is scroll stop operation of the Web page that is the display. According to the present invention, a single stop scrolling operation by the user, the user is able to quickly determine whether the high or low interest information of the Web page.

The insertion invention according to claim 5, in the server apparatus according to claim 4, wherein the insertion means, associated with the information displayed on the Web page when the scroll is stopped by the stop operation of the scroll characterized in that to insert the information. According to the present invention, it is more strong interest inserted information of the user be viewed to the user.

The invention according to claim 6, in the server apparatus according to any one of claims 1 to 5, further comprising a storage means for storing a plurality of said insertion information, each said insert information on the Web page and display order of the granted displayed, the insertion means, on the basis of the display order that is assigned to each insert information, characterized in that sequentially inserted the respective insertion information. According to the present invention, it is possible to display the inserted information in the display order determined by the operator side of the server device.

The invention according to claim 7, in the server device according to any one of claims 1 to 6, if it is determined to satisfy the above condition by the condition judging means, the current on the Web page further comprising a data type determination means for determining the data type of information being displayed, the insertion means, from a plurality of said insertion information, select the insertion information corresponding to the determined data type, the characterized in that to insert the selected the insertion information. According to the present invention, it is possible to display the insertion information with the data type that the user likes most.

The invention according to claim 8, in the server device according to claim 1 or 2, and a second transmission means for transmitting the video data to be displayed on a Web page displayed on the terminal device to the terminal device, Additionally and a reproduction end detection means for detecting a reproduction end of the moving picture data reproduced in the terminal device, the condition determining means, based on the user operation information being monitored by said monitoring means, said reproduction end when the reproduction end it is determined whether there user operation within a predetermined time from the detection by the detecting means, wherein the insertion means has determined that the user operation there by the condition judging means, characterized in that to insert the insertion information. According to the present invention, with respect to both the user is high interest in the content of the moving image displayed on the user and the Web page is less interested in the content of the moving image displayed on a Web page, more efficient Web it is possible to view the information on the page.

The invention according to claim 9, in the server device of claim 8, wherein the insertion means may be inserted the insert information related to the moving image data. According to the present invention, it is possible to view the insertion information preferred by the user most users.

The invention of claim 10 comprises the steps an information insertion process to the Web page in an accessible server via the terminal device network, said server apparatus, which transmits the Web page to the terminal device , the server device includes the steps of monitoring the user operation information for the Web page displayed on the terminal device, the server device, whether the user operation information is the monitoring satisfies a predetermined condition comprising determining the server device, when it is determined to satisfy the above condition, the step of inserting the insertion information in a predetermined display position on the Web page displayed on the terminal device, the it is characterized in.

The invention according to claim 11, the computers accessible via a network terminal device, transmitting means for transmitting the Web page to the terminal device, monitors the user operation information for the Web page displayed in the terminal device monitoring means for, condition determining means for determining whether the user operation information satisfies a predetermined condition that the monitoring and, if it is determined to satisfy the above condition by the condition determining means, said is information insertion program for causing to function as an insertion means for inserting the insertion information in a predetermined display position on the Web page displayed on the terminal device (computer readable program).

The invention according to claim 12, the computers accessible via a network terminal device, transmitting means for transmitting the Web page to the terminal device, monitors the user operation information for the Web page displayed in the terminal device monitoring means for, condition determining means for determining whether the user operation information satisfies a predetermined condition that the monitoring and, if it is determined to satisfy the above condition by the condition determining means, said a recording medium on which information insertion program to function as an insertion means for inserting the insertion information in a predetermined display position on the Web page is recorded, which is displayed on the terminal device.

Invention according to claim 13, inserted into a terminal capable of accessing apparatus to the server apparatus via the network, a first obtaining means for obtaining a Web page from the server apparatus, from the server device on the Web page a second acquisition means for acquiring should do insertion information, display means for displaying a Web page that the acquired, monitoring means for monitoring the user operation information for the Web page being the display, the user being the monitoring when the operation information is determined to satisfy a condition determining means for determining whether or not a predetermined condition is satisfied, the condition, the insertion information in a predetermined display position on the Web page that is the display and inserting means for inserting, characterized in that it comprises a.

Invention according to claim 14, the computers that can access the server apparatus via the network, first acquisition means for acquiring a Web page from the server device, inserting information from the server device to be inserted on the Web page second acquisition means for acquiring, displaying means for displaying the acquired Web page monitoring means for monitoring the user operation information for the Web page being the display, the user operation information is the monitoring predetermined conditions condition determining means for determining whether to satisfy, and, if it is determined to satisfy the above conditions, as an insertion means for inserting the insert information in a predetermined display position on the Web page that is the display a terminal processing program for causing to function.

Invention of claim 15, the computers that can access the server apparatus via the network, first acquisition means for acquiring a Web page from the server device, inserting information from the server device to be inserted on the Web page second acquisition means for acquiring, displaying means for displaying the acquired Web page monitoring means for monitoring the user operation information for the Web page being the display, the user operation information is the monitoring predetermined conditions condition determining means for determining whether to satisfy, and, if it is determined to satisfy the above conditions, as an insertion means for inserting the insert information in a predetermined display position on the Web page that is the display terminal processing program to function is recorded the recording medium.

According to the present invention, while capable of reducing the skipping that is important information to reduce the information to be presented to the user is less interested in the information of the Web page, the user is highly interested in the information of the Web page it is possible to save the trouble of the user himself to collect relevant information and detailed information by going to add the information to be presented. Therefore, it is possible for both the interest higher user information for the Web page of the user and the Web page is less interested in the information, to view the more efficiently the information on the Web page.

Further, according to the present invention, while capable of reducing the information to be presented to the user is less interested in the content of the moving image displayed on the Web page, it is interested in the contents of the moving image displayed on a Web page yourself by going to add the information to be presented is capable of eliminating the need to collect relevant information and detailed information for a high user. Thus, for both the user is high interest in the content of the moving image displayed on the user and the Web page is less interested in the content of the moving image displayed on a Web page, more efficiently information on a Web page it is possible to browse.

Is a diagram illustrating an example of a schematic configuration of the information providing system S according to this embodiment. Is a block diagram showing an example of a schematic configuration of the information providing server 1 according to the present embodiment. Is a block diagram showing an outline configuration example of the user terminal 2. It is a flowchart illustrating a Web page display processing in the first embodiment. Additional content information is a diagram showing a state to be inserted on a Web page. A plurality of additional content information is a diagram showing a state sequentially inserted on a Web page. It is a flowchart illustrating a Web page display processing in the first embodiment. It is a flowchart illustrating a Web page display process in the second embodiment. Additional content information after the end of the reproduction of video data is a diagram showing a state to be inserted.

Hereinafter, with reference to the accompanying drawings, embodiments of the present invention will be described. The embodiment described below is an embodiment in which the present invention is applied to an information providing system.

First, a structure and outline the function of the information providing system S according to an embodiment of the present invention will be described with reference to FIG.

Figure 1 is a diagram showing an example of a schematic configuration of an information providing system S according to this embodiment. As shown in FIG. 1, the information providing system S includes an information providing server 1 (an example of a server device) via a network NW information providing server 1 can access the user terminal 2 (an example of a terminal device), the is constituted comprise. In the example of FIG. 1, for convenience of explanation, but shows one of the user terminal 2, the user terminal 2 is present a number for each user.

An information providing server 1, the user terminal 2 via the network NW, for example, which enables transmission and reception of data to each other using TCP / IP or the like communication protocols. The network NW includes, for example, the Internet, a dedicated communication line (for example, CATV (Community Antenna Television) line), (including a base station, etc.) mobile communication network, and a gateway or the like.

In such a configuration of the information providing system S, the information providing server 1, for example, the installed Web server to operate information providing site for providing various kinds of information and services, etc. (or, Web server and streaming server) consisting of, or the like. The information providing server 1 transmits the Web page to the user terminal 2 in accordance with the HTTP (Hyper Text Transfer Protocol) request from the user terminal 2. Then, the user terminal 2, the Web browser, for example, displays the received Web page to appear windows screen on the display. Note that the window screen is active display area of ​​the Web browser, in the case of full screen, the active display area becomes full screen. In addition, the display size of the window screen of the Web browser can be changed by the user operation.

Thus On the displayed Web page, for example, text, still images, and at least the content information including any one of a moving image or the like is displayed. In particular, for example, the content information representing goods and overview of the services, etc. (necessary minimum of information), and the like, hereinafter referred to as "the basic content information". When that can not fit some display area of ​​the Web page in the window screen, Web browser of the user terminal 2, in response to the scroll operation by the user for a Web page that is displayed, the Web page in a window screen the display area causes scrolling (moving) horizontally, vertically or oblique direction. One of the scroll is from the start of the scroll operation until the end of the scroll operation. Also, the end of the scroll operation, for example a scroll operation is detected when no predetermined time (e.g., 0.5 seconds). Here, examples of the scroll operation by the user, the user rotates the mouse wheel (user operation unit of the terminal 1) (button between the left and right buttons), the scroll bar the user is displayed near the window screen that moved by dragging mouse functions, users on the keyboard (operation unit of the user terminal 1), down, left, or pressing the right key, the window screen using a pointing device such as a user mouse drag to moving the active display area in any direction, and the user flicks the window screen of the touch panel (e.g., pay light finger) to be, and the like.

Further, in this embodiment, if the user operation information for the Web page displayed on the window screen satisfies a predetermined condition, detailed information of the related information and the basic contents information related to the basic content information It is adapted to be inserted in a predetermined display position on the Web page.

Here, examples of user operation information, Web page displayed on the window screen is, the scroll operation speed and the like of when scrolling in response to the scroll operation by the user. As another example of the user operation information, and the number of user operations. As the user operation, for example, the scroll operation, the movement of the pointer displayed on the screen (by mouse) operation, the proximity or contact to the touch panel type display (user's finger or a pen), click, touch, window screen and the like of the display size of the change operation. Note that the "click", generally, a predetermined position on the Web page displayed on the window screen (e.g., links, etc.) a user operation is designated by the mouse. Further, "tap", a predetermined position on the Web page displayed on the window screen of the touch panel (e.g., links, etc.) a user operation is specified by a finger of the user. Further, examples of operation of changing the display size of the window screen, for example, resize button displayed near the window screen clicks (deformation, expansion, corresponding button on the reduction, etc.) (or tap), the window screen drag & shift end, the operation and the like to toward and away from the two fingers in contact with the window screen.

Further, as the related information related to the basic content information, for example, such recommendation information for recommending other products related to the product indicated in the basic content information and the like. As the details of the basic content information, such as information described in more detail items indicated in the basic content information and the like. Detailed information of the related information and the basic contents information related to the base content information "Add Content information" (an example of the insertion information).

Incidentally, additional content information, if the user operation information for the Web page does not satisfy the predetermined condition, but does not appear on a Web page, the basic content information, displayed on a Web page regardless scroll operation speed of Web pages It is.

In the present embodiment, when the reproduction of the moving image data according to the moving image displayed on the Web page is completed reproduction of the moving image data is started, the user operation there from the reproduction end time within a predetermined time period when in, the additional content information in a predetermined display position on the Web page (an example of the insertion information) is adapted to be inserted. Additional content information in this case is, for example, related information related to the moving image data. As the related information, for example, detailed information on products and services appearing on the moving image of the moving image data, and the like recommendation information for recommending other products and services related to products or services that appear on the video image and the like.

Next, the configuration and functions of the information providing server 1 will be described with reference to FIG.

Figure 2 is a block diagram showing an example of a schematic configuration of the information providing server 1 according to the present embodiment. As shown in FIG. 2, the information providing server 1 includes a communication unit 11, a storage unit 12, an output interface unit 13, and a system control unit 14. The system control unit 14 and the output interface portion 13 are connected via a system bus 15.

The communication unit 11 is connected to the network NW, and controls the communication with the user terminal 2.

The storage unit 12 is, for example, a hard disk drive and the like, and stores various programs such as an operating system and an information providing program (including information insertion program of the present invention). The information providing program of the present invention may be, for example, from a predetermined server or the like to be obtained via the network NW (download), CD (Compact Disc), a recording such as DVD (Digital Versatile Disc) recorded on the medium may be read via the drive unit 24.

The storage unit 12, the structured document constituting the Web page provided to the user terminal 2 (e.g., HTML (Hyper Text Markup Language) document or an XHTML document, etc.) files, image (still image) files, and video files etc. are stored.

Here, the basic content information and additional content information to be displayed on the Web page is defined in the structured document. Further, the additional content information basic content information, for example, text, still images, and is divided into three data types of the moving image. For example, additional content information for text, its contents and data type is in the structured document tags (e.g., <div> ~ </ div>) is written into. Also, if the additional content information is a still image or a moving image, the file Names, URL and data type is in the structured document tags (e.g., <div> ~ </ div>) is written into. Also, the basic contents information and additional content information, respectively, the type of the content (hereinafter, referred to as "content type") is assigned, the tag of the content type is in the structured document (e.g., <div> ~ </ div>) is described in the. Examples of the content type, for example, include the genre (category), and the like of goods and services. It is also constructed as separated from the structured document file that defines a structured document file and additional content information defining the basic content information.

Further, during the structured document, and monitors the user operation information for the Web page to view the additional content information when the user operation information is the monitoring satisfies a predetermined condition of a predetermined on the Web pages position script for insertion (e.g. JavaScript (registered trademark) is described in. as the predetermined condition, for example, the scroll operation speed is smaller than that or the predetermined value is less than a predetermined value, or a user operation of cumulative be like larger than that or the predetermined number of times is not less than the predetermined number of times is defined. the predetermined value, which is arbitrarily determined by the administrator or the like, for example, between 5 cm / sec ~ 10 cm / sec is set. in addition, the predetermined number of times, which is arbitrarily determined by the administrator or the like, for example, is set between 3 to 10 times.

Further, during the structured document, and detects the end of reproduction moving picture data reproduced in Web pages, determines whether the user operation is there from the reproduction end is detected within a predetermined time, the If it is determined that the user operation is there, the script for the insertion of additional content information in a predetermined display position on the Web page (e.g., JavaScript (registered trademark)) in some cases is described.

There is also a case where a plurality of additional content information to the structured document is defined. In this case, if the user operation information to the Web page satisfies a predetermined condition, among the plurality of additional content information, or selection criteria for selecting which additional content information is described in the script. As a selection criterion, for example, it is defined to select the additional content information corresponding to the data type of the basic contents information currently displayed in the window screen. For example, the data type of the basic content information When a text, as additional content information corresponding thereto, the additional content information is selected consisting of text. Further, as the selection criteria, for example, it is defined to select additional content information having the content type and the same or different content types of the basic contents information currently displayed in the window screen. As the selection criteria, it may also be defined to select randomly one of the plurality of additional content information.

When a plurality of additional content information to the structured document is defined by the script, while the scroll operation speed of the Web page satisfies a predetermined condition, the predetermined display position of each additional content information Web pages (as an example, the image specifically, <div> additional content information </ div> is gradually added) sequentially inserted and go to adapted. In this case, (in other words, the insertion order) display order for displaying additional content information on the Web page, to the Web browser of the user terminal 2 may be determined randomly, or information providing server 1 the system controller 14 it may be pre-determined by the. If advance display order is determined by the system controller 14, each additional content information, is granted the determined display order, granted display order is the tag of the structured document with the data type of the additional content information It is written to. Incidentally, a plurality of additional content information may be defined in one of the structured document file may be defined in a separate structured document file.

Further, when a plurality of additional content information to the structured document is defined, when the reproduction end there is a user operation within a predetermined time from the detection of, among the plurality of additional content information, which additional some cases of selection criteria for selecting the content information is described in the Supuriputo. As a selection criterion, for example, it is defined to select additional content information having the content type and the same or different content types of video data. As a selection criterion, it may also be defined to select randomly one of the plurality of additional content information.

Output interface section 13, performs interface processing between the communication unit 11 and the storage unit 12 and the system controller 14.

The system control unit 14 is configured CPU (Central Processing Unit) 14a, ROM (Read Only Memory) 14b, a RAM (Random Access Memory) 14c, and the like. The system control unit 14 executes the information providing program under an operating system running, transmitting means in the present invention, the second transmission means, the monitoring means, the condition determining means, insertion means, and the data type determination means, and play end functions as detecting means, and performs the following processing. Then, the system control unit 14 generates a Web page in response to an HTTP request from the user terminal 2, and transmits to the user terminal 2. The system control unit 14 reads out the moving image data stored from the storage unit 12 in the moving picture file according to the streaming distribution request from the user terminal 2 of the Web page is displayed, deliver it to the user terminal 2 to. The system control unit 14 determines the display order of the additional content information in accordance with an instruction from the operator. For example, the display order is determined by giving priority to additional content information consisting of text.

Next, the configuration and function of the user terminal 2 will be described with reference to FIG. Figure 3 is a block diagram showing an outline configuration example of the user terminal 2.

As shown in FIG. 3, the user terminal 2 includes an operating section 21, a display unit 22, a communication unit 23, a drive unit 24, a storage unit 25, an output interface unit 26, a system control unit 27, It is equipped with a. Then, the system control unit 27 and the output interface unit 26 are connected via a system bus 28. The user terminal 2, for example, a personal computer, PDA (Personal Digital Assistant), or can be applied such as a mobile phone.

Operation unit 21 includes, for example, a keyboard and a mouse.

Display unit 22 includes a display for displaying a Web page or the like.

The communication unit 23 is connected to the network NW and controls communication states with the information providing server 1 and the like.

Drive unit 24, for example, CD, while reading data, etc. from (an example of a recording medium) the disk DK such as a DVD, to record data or the like on the disc DK.

Storage unit 25, for example, a hard disk drive or the like, an operating system (O / S), and stores the Web browser program (including the terminal processing program of the present invention) and the like. The terminal processing program of the present invention may be, for example, from a predetermined server or the like to be obtained via the network NW (download), CD, the drive unit 24 is recorded on a recording medium such as a DVD it may be read through.

Next, the system control unit 27 includes CPU 27a, ROM 27b, and RAM27c like. Then, the system controller 27, CPU 27a is after the activation of the Web browser, the Web browser is activated by executing a Web browser program under an operating system running, the first obtaining means in the present invention, the second acquisition unit, display means, the monitoring means, the condition determining means, insertion means, the reproduction end detection means, and functions as a data type determination unit, the following process is performed. It is to be noted that the Web browser, Flash Player, such as video playback program are plug-ins, and thus moving picture data to be displayed on the Web page is reproduced while being acquired from the information providing server 1. That is, moving image data (e.g., Flash content) which is distributed from the information providing server 1 is received by the communication unit 23, is streaming reproduction been accumulated in the buffer area of ​​the RAM 27c.

(First Embodiment)
Next, the Web page display processing in the first embodiment will be described with reference to FIG.

Figure 4 (A), (B) is a flowchart showing a Web page display processing in the first embodiment, FIG. 4 (A), a case where the monitoring target is a scroll operation speed, FIG. 4 (B) respectively show when the target of monitoring is a number of user operations.

First, a description will be given Web page display process shown in FIG. 4 (A). Web page display process shown in FIG. 4 (A), the user terminal 2 starts a Web browser, in response to an HTTP request sent from the user terminal 2 to the information providing server 1, which is returned from the information providing server 1 data constituting a Web page (a structured document file, etc.) received is started by being acquired. Note that in the data constituting the acquired Web page is assumed to include additional content information and the basic contents information.

In Web page display process shown in FIG. 4, the system control unit 14 of the information providing server 1, and displays the Web browser by sending a Web page to the user terminal 2 (step S1). In other words, the system control unit 27 of the user terminal 2 displays the acquired Web page window screen that appears on the display of the display unit 22.

Next, in step S2, whether a scroll operation via the operation section 21 from the user is determined by the system controller 14 or the system control unit 27. Then, if it is determined that there is no scroll operation (step S2: NO), whether a display end instruction of the Web page is determined (step S3). It should be noted that, for example, by the user, if you close the Web page button (or Back button) is clicked, or when the other Web page hyperlink to jump to is clicked, there was a display end instruction of the Web page as the It is determined. Then, if there is the display end instruction (step S3: YES), the process is terminated, if no the display end instruction is: returns to (step S3 NO), step S2.

On the other hand, if it is determined that the scroll operation is (step S2: YES), the process proceeds to step S4.

In the scroll process shown in step S4, the system control unit 27 in accordance with signals according to the scroll operation, when scrolling the display area of ​​the Web page in the window screen, the system controller 14 recognizes the scroll process. Thus the Web page is scrolled, for example, according to a script described in the structured document constituting the Web page, the scroll operation speed is monitored by the system control unit 14 or the system control unit 27. Scroll operation speed is the rate at which to move the display area of ​​the Web page. For example, the display area of ​​the Web page shift (movement) amounts (length), the value divided by the time taken to the shift (movement) is detected as the scroll operation speed.

In step S5, the scroll operation speed being monitored, for example, (as specified by the script) predetermined value is smaller than or not is judged by the system control unit 14 or the system control unit 27 (step S5). Note that the scroll operation speed of the monitored multiple times detected average value of the scroll operation speed for example, between the Web page is scrolled, maximum, minimum, or frequency of occurrence in the highest scroll operation speed, etc. it may be. When the scroll operation speed is determined to not smaller than the predetermined value (step S5: NO), the process returns to step S2, and repeats the same processing as described above. That is, for example, when a Web page is scrolled fast, the scroll to the bottom portion of the Web page, for example, settlement button for purchasing goods are displayed.

On the other hand, when the scroll operation speed is determined to be smaller than the predetermined value (step S5: YES), the additional content information is inserted, for example, lower display position of the window screen on the Web page (step S6). For example, the system control unit 14 to insert the additional content information to the system controller 27. That is, for example, if the Web page is scrolled slowly, that is, if the user is browsing carefully basic content information displayed on the Web page is scrolled to the lowermost end of the Web page additional content information on the display position of until is inserted, to be displayed. Insertion of such additional content information, for example, the structured document constituting the Web page, in advance, empty tag (e.g., the sky in the <div> ~ </ div>) Leave describe, user operation information If There meets a predetermined condition, (in other words, switches, replaced, or replaced) the additional content information is changed to a defined HTML tags manner it can be realized by configuring. Alternatively, the insertion of additional content information, the structured document constituting the Web page, preliminarily define additional content information as a hidden layer, if the user operation information satisfies a predetermined condition, the display (in other words, switched) by the change in the layer can be realized by configuring like.

Thus, showing that additional content information is inserted on a Web page in FIG.

FIG. 5 (A), the in the example (B), the additional content information X to the lower position of the base content information is inserted.

Here, there is a case where the script described in the structured document constituting the Web page, selection criteria for selecting additional content information corresponding to the data type of the base content information is described. In such a case, when the scroll operation speed in step S5 is determined to be smaller than the predetermined value, it is determined the data type of the basic contents information currently being displayed on the Web page by the system control unit 14 or the system control unit 27 . Then, additional content information corresponding to the determined data type is being selected from a plurality of additional content information (selection candidates), additional content information selected is inserted, for example, lower display position of the window screen. For example, match the data type of the basic contents information is assumed to be a still image, in the example shown in FIG. 5, of the three additional contents information X ~ Z, data type is still picture (i.e., the data type is the basic content information is to) additional content information Y is selected. For example the fact that the scroll operation speed when the basic content information composed of the still image is displayed is slow, the user is likely to prefer a still image. Therefore, it is possible to view the additional content information in the data type that the user likes most.

When the process in step S6 is completed, the same processing as described above is repeated back to step S2. For example, when the scroll operation is continued, is executed determination in step S5 again, when the scroll operation speed is determined to be smaller than the predetermined value, the window screen on the following additional content information Web pages for example previous It is inserted on the lower display position of the additional content information displayed. Thus, the scroll operation continues, yet, when the scroll operation speed is smaller than a predetermined value, so that the additional content information is sequentially inserted. Incidentally, Web pages, and if a search results page provided by the search site. For this case, for example, each record from the upper position 1 to position 100 (i.e., a snippet (extraction of text that contain the keyword statement) records are displayed) search results that include the search results are displayed as basic content information page based on the user operation information (for example, when the scroll operation speed is smaller than a predetermined value), the search results including 101 of each of the following records are inserted as additional content information. Thus, the user, to determine whether the read information about each record from the upper position 1 to position 100 (e.g. snippet etc.) scrolling speed, if the scroll speed is slow, read the information about each record and regarded being, it is possible to more effectively display the search results that contain the following position 101 following each record.

Figure 6 is a diagram showing how a plurality of additional content information is sequentially inserted into the Web page. In the example shown in FIG. 6 (A) ~ (C), 3 one additional content information X ~ Z are sequentially inserted.

Here, if it is described a display order of the additional content information to the structured document constituting the Web page, based on the display order that is assigned to each additional content information, the additional content information of window screen example They are sequentially inserted into the lower display position. In the example shown in FIG. 6, the display order is No. 2 additional content information X, the display order is third additional content information Y, since the display order of the additional content information Z is a number 1, additional content information Z → It is inserted on a Web page in the display order of additional content information X → additional content information Y. Thus, it is possible to display additional content information in the display order determined by the information providing server 1 operators side.

In the above process, the insertion timing of on the Web page of the additional content information is scroll operation speed is the time that is determined to be smaller than the predetermined value, as another example, the scroll operation speed is smaller than the predetermined value it may be at the end of the scroll operation after determining (or at the start of the scrolling operation) and. Alternatively, after the scroll operation speed is determined to be smaller than the predetermined value, additional content information at regular intervals may be configured to be inserted on a Web page.

Next, a description will be given Web page display process shown in FIG. 4 (B). Incidentally, those in Web page display process shown in FIG. 4 (B), a description of the same processing as in the Web page display process shown in FIG. 4 (A).

In step S12 shown in FIG. 4 (B), through the operation section 21 from the user, whether any of the user operation described above is performed it is determined by the system controller 14 or the system control unit 27. Then, if the user operation is determined not to have been performed (step S12: NO), whether a display end instruction of the Web page is determined (step S13). Then, if there is the display end instruction (Step S13: YES), the process is terminated, if no the display end instruction is the (step S13: NO), the flow returns to step S12.

On the other hand, if it is determined that the user operation has been performed (detect user operation) (step S12: YES), the count of the user operation is counted (e.g., adds 1 to the variable x) (step S14) . Incidentally, the user operation, scrolling, clicking, be carried out either there is a tap or the like, the number of user operations will be counted.

Then, in step S15, processing corresponding to a user operation performed in step S12 is executed by the system control unit 27, processing corresponding to the user operation is recognized by the system control unit 14.

Then, cumulative user operation being monitored (count value) of whether it is greater than a predetermined number of times is determined by the system control unit 14 or the system control unit 27 (step S16), and not greater than the predetermined number of times If (step S16: NO), the process returns to step S12, and repeats the same processing as described above.

On the other hand, if it is greater than the predetermined number of times (step S16: YES), similarly to step S6 shown in FIG. 4 (A), (step being inserted in place in the window screen on the additional content information Web pages S17).

Meanwhile, in step S12, scrolling, clicking, when a user operation of the tap or the like is carried out, may be configured as information indicating the user operation is transmitted to the information providing server 1. In this case, the information providing server 1 counts the number of user operation from the user terminal 2, total of the number (count value) is determined whether it is greater than the predetermined number of times, greater than the predetermined number of times when the, it transmits the additional content information to the user terminal 2. Then, the system control unit 27 of the user terminal 2 acquires additional content information transmitted from the information providing server 1 inserts it on the Web page. As the timing of the user terminal 2 transmits the information indicating the user operation to the information providing server 1, for example, at the end of processing according to user operation, upon detection of the next user operation, a predetermined time (e.g., 1 min) for each, or every such predetermined amount of data storage is sensed and the like.

As described above, according to the first embodiment, when monitoring the user operation information for the Web page being displayed, the user operation information is the monitoring satisfies a predetermined condition, is displayed since it is configured to insert additional content information in a predetermined display position on the Web page and, skipping that is important information to reduce the information of interest to the information of the Web page presented for low user while that can be a little, it is possible to save the trouble of the user himself to collect relevant information and detailed information by going to add the information to be presented to the high interest user to the information of the Web page. Therefore, it is possible for both the interest higher user information for the Web page of the user and the Web page is less interested in the information, to view the more efficiently the information on the Web page.

Further, according to the determined configuration to satisfy the predetermined condition when the slow scrolling speed of the Web page being displayed (e.g. below a predetermined value), the scroll single operation by the user, the user is it is possible to quickly determine whether a higher or lower interest in the information of the Web page. Further, according to the determined configuration and when the number of times the user operation on the Web page being displayed (or a predetermined number of times) satisfies the predetermined condition, whether the user is highly interested in the information of the Web page lower or the can be accurately determined.

In the above embodiment, it is assumed that contain additional content information during data constituting the first acquired Web page, as another example, the user operation information satisfies a predetermined condition (e.g., scrolling speed is less than a predetermined value) each time it is determined that, in other words to obtain a structured document file to the user terminal 2 defines the additional content information from the information providing server 1 (and the information providing server 1 a structured document file that defines the additional content information transmitted to the user terminal 1) as may be configured. In this configuration, and for example, a URL of a structured document file that defines the additional content information in the tag of the structured document that defines the basic contents information is written, additional content is acquired structured document file according to the URL information is inserted on a Web page. Or, acquiring the basic content information are described is the URL of the Web page describing the additional content information in the tag of the structured document that defines the, Web pages that describe the additional content information according to the URL from the information providing server 1 are (in other words, the information transmits the providing server 1 is a Web page describing the additional content information to the user terminal 1), may be configured such that the Web page is displayed on the window screen.

In the above embodiment it has been configured to insert additional content information on the lower display position of the window screen on the Web page, replacing the additional content information, the basic contents information displayed on a Web page the (dynamically changing) that may be configured to insert the additional content information.

Further, instead of the additional content information X ~ Z are sequentially inserted as shown in FIG. 6 (A) ~ (C), after the additional content information X has been inserted, the additional content information in place of the additional content information X Y is inserted (i.e., replacement), Thereafter, additional content information Z instead of the additional content information Y may be configured to be inserted.

Further, in the above embodiment, an example in which selection criteria are described to select additional content information to the script described in the structured document constituting the Web page, as another example, be obtained by scrolling it may be the selection criteria to select a high additional content information of interest of the user of the (interest). According to this, for example, displayed when the scroll operation speed is determined to be smaller than the predetermined value (i.e., slow scroll display) when a specification for the base content information, for example product that has been, more detailed specifications additional content information with is selected as a high degree of interest of the user. Accordingly, the user can view the high additional content information with the degree of interest.

As another example, (such as deformation / enlargement / reduction) change the display size of the window screen of the Web browser after the operation, to select additional content information corresponding to the basic content information included in the active display area it may be used as the selection criteria a. According to this, the user can view the high additional content information with the degree of interest.

Further, as another example, it may be used as selection criteria to select the additional content information based on the browsing history of the Web page of the user. According to this, for example, the information providing server 1 previously accumulated browsing history of the Web page of the user the user terminal 2, the scroll operation speed of the Web page sent to the user terminal 2 after login of the user is a predetermined value If it is determined that the smaller, the user terminal selects high additional content information of interest for the user based on the browsing history of the Web page of the user to the information providing server 1 that has received the information from the user terminal 2 has the log to send to the 2. Accordingly, the user can view the high additional content information with the degree of interest.

Further, as another example, it may be used as selection criteria to select the additional content information based on collaborative filtering. According to this, for example, the information providing server 1 in advance accumulates preference information of a number of users, it is determined that the scroll operation speed of the Web page that is transmitted after login of the user to the user terminal 2 is smaller than the predetermined value If, the information is information providing server 1 received from the user terminal 2, and transmits to the user terminal 2 to select additional content information using similar information of other user's preference and the user who the logged. Therefore, it is possible to view the additional content information that the user is estimated to be preferences.

Furthermore, during the structured document, and monitors the user operation information for the Web page to view the additional content information when the user operation information is the monitoring satisfies a predetermined condition of a predetermined on the Web pages While the script for insertion into position is described a configuration example described, the user operation information, and a scroll of stop operation of the Web page displayed as a predetermined condition, the Web page being displayed scrolling may be configured to be defined that has stopped. For Web page display processing in the case of this configuration will be described with reference to FIG.

Incidentally, those in Web page display process shown in FIG. 7, a description of the same processing as in the Web page display process shown in FIG. 4 (A).

In step S22 shown in FIG. 7, through the operation section 21 from the user, whether a scroll starting instruction is determined by the system controller 14 or the system control unit 27. For example, if the scroll start button displayed on a Web page is clicked with a mouse by the user, is determined that the scroll starting instruction. When it is determined that there is no scroll starting instruction (step S22: NO), the process proceeds to step S23, if it is determined that the scroll starting instruction (step S22: YES), the automatic scroll process system executed by the control unit 27 (step S24). The automatic scroll process is carried out, for example, according to the automatic scrolling of the script described in the structured document constituting the Web page. Thus, the display area of ​​the Web page in the window screen is to be scrolled automatically (without any user operation).

Then, through the operation unit 21 from the user, whether a scroll instruction to stop (stop scrolling operation) is determined by the system controller 14 or the system control unit 27 (step S25). For example, a scroll stop button displayed on the Web page when it is clicked (or click any position on the window screen) with the mouse by the user, it is determined that the scroll instruction to stop. When it is determined that no scrolling stop instruction (step S25: NO), if the automatic scroll process is continued by returning to step S24, it is determined that there is a scroll stop instruction (step S25: YES ), automatic scroll process is stopped, the process proceeds to step S26.

Then, in step S26, similar to step S6 mentioned above, additional content information is inserted into a predetermined display position of the window screen on the Web page. For example, the system control unit 14 to insert the additional content information to the system controller 27. In this case, the system control unit 27, the coordinate information for defining a display area of ​​the Web page by scrolling stop instruction scrolling are displayed on the window screen when it is stopped (e.g., four vertexes coordinates) and send to the information providing server 1.

Information is automatically scrolled is displayed when stopped, it can be estimated that there is a high interest to the user.

Then, the information providing server 1 receives the coordinate information from the user terminal 2, and identifies the information that has been placed on a Web page specified by the coordinate information (e.g., contents such as text and still images), certain the one or more acquired additional content relevant information from the database information, and transmits the additional content information to the user terminal 2. The additional content information obtained here, for example, if the information specified above was described and pictures of products such as, recommendation information of similar products details and the product of the product and the like.

Thus, the additional content information by the user terminal 2 is received, the additional content information is inserted into a predetermined display position of the window screen on the Web page. According to such a configuration, a single stop scrolling operation by the user, the user is able to quickly determine whether the high or low interest information of the Web page, is high more interest to the user (user a suitable interest) additional content information the user can be viewed, it is possible to realize a highly personalized value-added.

Incidentally, in this case, additional content information, after automatic stoppage of scrolling the Web page, if the scrolling is resumed by scroll starting instruction from the user, inserted into a predetermined display position of the window screen on the Web page (s If additional content information is acquired, and be arranged to be sequentially inserted) as shown in FIG. 6, the additional content information can be browsed more effectively user. Further, in the above example, the description has been given of the automatic scroll, it may be determined manually after scrolling operation start in, that there is a scroll stop instruction at the step S25 if continued a predetermined time scrolling stops.

(Second Embodiment)
Next, the Web page display processing in the second embodiment will be described with reference to FIG.

Figure 8 is a flowchart showing a Web page display process in the second embodiment.

First, a description will be given Web page display process shown in FIG. Web page display process shown in FIG. 8, the user terminal 2 starts a Web browser, in response to an HTTP request sent from the user terminal 2 to the information providing server 1, the Web page returned from the information providing server 1 data constituting (a structured document file, etc.) received is started by being acquired. Note that in the data constituting the obtained Web page, is assumed to include additional content information.

In Web page display process shown in FIG. 8, the system control unit 14 of the information providing server 1, and displays the Web browser by sending a Web page to the user terminal 2 (step S31). In other words, the system control unit 27 of the user terminal 2 displays the acquired Web page window screen that appears on the display of the display unit 22.

Then, in step S32, whether there playback start instruction of the moving image data according to the moving image to be displayed on the Web page is determined by the system controller 14 or the system control unit 27 (step S32). For example, it is determined that the reproduction start command is there when the reproduction start button provided in the display area of ​​the moving image embedded in the Web page is clicked by the user. Incidentally, it may be determined that the reproduction start command is there as a trigger the Web page is displayed.

When it is determined that the reproduction start instruction has there is (step S32: YES), the process proceeds to step S33, if it is determined that the reproduction start instruction has not (step S32: NO), the process proceeds to step S42 .

In step S33, the system controller 27 starts the moving image reproduction program, perform the reproduction process, the system controller 14 recognizes the reproducing process. In reproduction processing, the system control unit 27 sends the streaming distribution request to the information providing server 1, while acquiring the moving image data from the information providing server 1 (while stored in the buffer area to download) to play. Thus reproduced moving image (frames) will be displayed on the Web page.

Then, whether there user operation is determined by the system controller 14 or the system control unit 27 (step S34). When it is determined that the user operation there is (step S34: YES), the process proceeds to step S35, if it is determined that no user operation is (Step S34: NO), the process proceeds to step S37.

In step S35, the system control unit 27, a user operation performed by a user whether a reproduction stop instruction from the user is determined by the system controller 14 or the system control unit 27. For example, by the user, when the reproduction stop button is clicked, when you close the Web page button (or Back button) is clicked, or other playback stop when a hyperlink to jump to the Web page is clicked it is determined to be instructed.

Then, if it is determined not to be playback stop command (Step S35: NO), it performs a process corresponding to a user operation (e.g., temporary moving image data stop processing) (step S36). On the other hand, played when it is determined that the stop is instructed (step S35: YES), the video data playback is stopped, the process proceeds to step S42.

At step S37, whether or not the reproduction of the moving image data completion has been detected is determined by the system controller 14 or the system control unit 27. Playback end of the moving picture data, after the reproduction of the moving image data is started (start time in the time line) is detected when it is played to the end (the end time in the timeline). Incidentally, after the reproduction of the moving image data is started, (not displayed video image in a certain period of time halfway of some) via the skip operation by a user on the way, by detecting the playback end of the moving image data even if it is played to the end but it becomes, when there is the skip operation, the end of the reproduction of the moving image data may be configured not determined to have been detected. According to this structure, (the remainder is not interested in the content information of a moving image) that the user is somehow watching a video image for a user, it is possible to omit the presentation of additional content information.

Then, when the reproduction of the moving image data termination is not detected (step S37: NO), it returns to step S33 reproduction processing continues. On the other hand, if the playback end of the moving image data is detected (step S37: YES), for example, the script count of the timer is started by, whether there user operation is the system control unit 14 or the system control unit 27 It is determined (step S38). As a user operation at this time, as described above, the scroll operation, operation of moving the pointer displayed on the screen, and include contact with the touch panel type display, these, if the scroll operation, as described below in, easy to insert additional content information, it is preferable because it is possible to sequentially insert.

Then, if it is determined for example with the scroll operation is not (Step S38: NO), the predetermined time period (e.g., 2 seconds to 5 seconds) has elapsed (e.g., whether the timer has counted up) whether It is determined (step S39). Then, if it is determined that the predetermined time has not elapsed (step S39: NO), the same process as the process returns to step S38 is performed, if it is determined that the predetermined time has elapsed (step S39: YES), the process proceeds to step S42. That is, in this process, whether or not the end of the reproduction of the moving image data there is, for example, scrolling within a predetermined time since the detection is determined by the system controller 14 or the system control unit 27.

On the other hand, in step S38, the example, when the scroll operation is determined to there is: is inserted (step S38 YES), the additional content information, for example, lower display position of the window screen on the Web page (step S40) .

As described above, reproduction of the moving image data termination condition, for example, that the scroll operation is within a predetermined time from the detection of the user with additional content information is presented. This user that video data has reached the end play and can be estimated to have an interest in moving image (assuming, if not reach the reproduction end, and estimation not interested) On the other hand, the predetermined period of time has elapsed it is what the user was paying attention to the point that it can be estimated that does not browse the Web page (have left).

Incidentally, the insertion of additional content information, for example, the structured document constituting the Web page, in advance, empty tag (e.g., the sky in the <div> ~ </ div>) Leave describe, scrolling if there was, (in other words, switches, replaced, or replaced) the additional content information is changed to a defined HTML tags manner can be realized by configuring. Alternatively, the insertion of additional content information, the structured document constituting the Web page, preliminarily define additional content information as a hidden layer, if the user operation information satisfies a predetermined condition, the display (in other words, switched) by the change in the layer can be realized by configuring like.

Then, the user operation is continuing (e.g., an operation signal according to the scroll operation has been continuously input) whether it is determined by the system controller 14 or the system control unit 27 (step S41), and continues If non (step S41: nO), the process proceeds to step S42, if is continued (step S41: YES), returns to step S40, the following additional content information in the window screen on a Web page for example, inserted into the lower display position. Thus, for example, when the scroll operation is continued until the settlement button for purchasing in example item into the lowermost end of the Web page, a plurality of additional content information is sequentially inserted.

Figure 9 is a diagram showing how the additional content information is inserted after playing the video data. In accordance with the reproduction of the moving image data, as shown in FIG. 9 (A), Web page moving image 51 is displayed on the P, over time, progress bar 52 timeline bar indicating the playback time (playback position) 53 continue to move on in the right direction. Then, as shown in FIG. 9 (B), reproduced reaches the bar 52 to the right end of the timeline bar 53, the scroll operation after reproduction of the moving image data is finished within a predetermined time is present, in FIG. 9 (C) as shown, the additional content information X is inserted displayed on a Web page P. Further, when the scroll operation is continued, as shown in FIG. 9 (D), the following additional content information Y is inserted displayed on a Web page P.

Here, if the display order of the additional content information to the structured document constituting the Web page has been described, based on the display order that is assigned to each additional content information, the additional content information on a Web page It will be successively inserted. In the example of FIG. 9, the display order is # 1 additional content information X, an example where the display order of the additional content information Y is in the 2nd. Thus, it is possible to display additional content information in the display order determined by the information providing server 1 operators side.

It should be noted that, in the above-described process, the insertion timing onto the Web pages of additional content information is, for example, was when the scroll operation is there, "scroll operation there after this is the end, when there is a next user operation." or, it may be used as the "scroll operation there after this is the end, when a predetermined time has elapsed."

On the other hand, in step S42, whether there is a display end instruction of the Web page is determined. Then, if the display end instruction is there (step S42: YES), the process is terminated, if the display end instruction is not (Step S42: NO), the flow returns to step S32. It should be noted that, for example, by the user, if you close the Web page button (or Back button) is clicked, or when the other Web page hyperlink to jump to is clicked, there was a display end instruction of the Web page as the It is determined.

As described above, according to the second embodiment, when a user operation there within a predetermined time from the detection of the end of the reproduction of moving image data according to the moving image displayed on the Web page, add having up the content information to insert displayed on a Web page, one that can reduce the information to be presented to the user is less interested in the content of the moving image displayed on the Web page, is displayed on a Web page user himself by interest on the contents of the moving image continue to add information to be presented to the high user can eliminate the need to collect relevant information and detailed information. Thus, for both the user is high interest in the content of the moving image displayed on the user and the Web page is less interested in the content of the moving image displayed on a Web page, more efficiently information on a Web page it is possible to browse.

Incidentally, in the second embodiment, it is assumed that contain additional content information during data constituting the first acquired Web page, as another example, the reproduction of the moving image data end is detected If the user operation is found in the predetermined time it may be configured to acquire the structured document file to the user terminal 2 defines the additional content information from the information providing server 1. In this configuration, for example, URL of a structured document file that defines the additional content information in the tag in the structured document and is described, additional content information is acquired structured document file according to the URL is on a Web page It is inserted. Or has the URL of the Web page describing the additional content information in the tag in the structured document is described, and the Web page window is acquired Web page describing the additional content information according to the URL from the information providing server 1 it may be configured to be displayed on the screen.

Further, in the second embodiment was configured to insert additional content information on the lower display position of the window screen on the Web page, the additional content information, the basic content information displayed on a Web page by the replaced (changed dynamically) may be configured to insert the additional content information.

Further, FIG. 9 (C), the instead of the additional content information X, Y are sequentially inserted (D), the after additional content information X has been inserted, the additional content information in place of the additional content information X Y is inserted (i.e., replacement) may be configured to be.

Further, as another example, it may be used as selection criteria to select the additional content information based on the browsing history of the Web page of the user. According to this, for example, advance accumulates browsing history of the Web page of the information providing server 1 of the user terminal 2 user, after logging in of the user terminal 2 user, the information providing server 1, Web users who the logged transmitted to the user terminal 2 to select a high additional content information of interest for the user based on the browsing history of the page. Accordingly, the user can view the high additional content information with the degree of interest.

1 the information providing server 2 the user terminal 11 communication unit 12 storage unit 13 input-output interface 14 the system controller 15 system bus 21 the operation unit 22 display unit 23 communication unit 24 drives unit 25 storage unit 26 input-output interface unit 27 the system controller 28 system bus NW network S information providing system

Claims (15)

  1. Terminal device is a server accessible apparatus via a network,
    Transmission means for transmitting the Web page to the terminal device,
    Monitoring means for monitoring the user operation information for the Web page displayed on the terminal device,
    And condition determining means for determining whether the user operation information is the monitoring satisfies a predetermined condition,
    If it is determined to satisfy the above condition by the condition determining means, and inserting means for inserting the insertion information in a predetermined display position on the Web page displayed on the terminal device,
    Server device comprising: a.
  2. In the server apparatus according to claim 1,
    Server which is a scroll operation speed of the Web page that the user operation information is the display.
  3. In the server apparatus according to claim 1,
    Server device, wherein the user operation information is the number of user operations, such as the display has been that Web page scrolling, clicking, tapping, change the display size.
  4. In the server apparatus according to claim 1,
    Server device, wherein the user operation information is scroll stop operation of the Web page that is the display.
  5. In the server apparatus according to claim 4,
    It said insertion means, the server apparatus characterized by inserting the said insert information related to the information displayed on the Web page when the scroll is stopped by the stop operation of the scroll.
  6. In the server apparatus according to any one of claims 1 to 5,
    Further comprising a storage means for storing a plurality of said insertion information, the display order for display on the Web page has been given to each of said insertion information,
    The insertion means, on the basis of the display order that is assigned to each insertion information, the server apparatus characterized by sequentially inserting the each insertion information.
  7. In the server apparatus according to any one of claims 1 to 6,
    If it is determined to satisfy the above condition by the condition determining means, further comprising a data type determination means for determining the data type of information that the currently displayed on a Web page,
    The insertion means, from a plurality of said insertion information, the determined selected the insert information corresponding to the data type, the server apparatus characterized by inserting the insertion information the selection.
  8. In the server apparatus according to claim 1 or 2,
    And second transmission means for transmitting the video data to be displayed on a Web page displayed on the terminal device to the terminal device,
    A reproduction end detection means for detecting a reproduction end of the moving picture data reproduced in the terminal device,
    Further comprising a,
    It said condition determining means, based on the user operation information being monitored by said monitoring means, said determining whether the user operation is there reproduced from the end is detected within a predetermined time by said reproduction end detection means ,
    The insertion means, if it is determined that the user operation there by the condition judging means, the server apparatus, characterized in that to insert the insertion information.
  9. In the server apparatus according to claim 8,
    It said insertion means, the server apparatus characterized by inserting the said insert information related to the moving image data.
  10. An information insertion process to the Web page in an accessible server via the terminal device network,
    The server device, sending a Web page to the terminal device,
    A step of the server apparatus monitors the user operation information for the Web page displayed on the terminal device,
    Said server apparatus, user operation information to the monitoring and determining whether a predetermined condition is satisfied,
    A step wherein the server apparatus, if it is determined to satisfy the above condition, to insert the insertion information in a predetermined display position on the Web page displayed on the terminal device,
    Information insertion process to the Web page, which comprises a.
  11. Accessible computer via a network terminal device,
    Transmitting means for transmitting the Web page to the terminal device,
    Monitoring means for monitoring the user operation information for the Web page displayed on the terminal device,
    The condition determining means for determining a user operation information being monitored whether a predetermined condition is satisfied and,
    If it is determined to satisfy the above condition by the condition judgment means and made to function as an insertion means for inserting the insertion information in a predetermined display position on the Web page displayed on the terminal device information insertion program.
  12. Accessible computer via a network terminal device,
    Transmitting means for transmitting the Web page to the terminal device,
    Monitoring means for monitoring the user operation information for the Web page displayed on the terminal device,
    The condition determining means for determining a user operation information being monitored whether a predetermined condition is satisfied and,
    If it is determined to satisfy the above condition by the condition determining means, information insertion program to function as an insertion means for inserting the insertion information in a predetermined display position on the Web page displayed on the terminal device is recorded It has been recording medium.
  13. A accessible terminal to the server apparatus via the network,
    A first acquisition means for acquiring a Web page from the server apparatus,
    A second acquisition means for acquiring insert data the to be inserted from a server device on the Web page,
    Display means for displaying the acquired Web page,
    Monitoring means for monitoring the user operation information for the Web page being the display,
    And condition determining means for determining whether the user operation information is the monitoring satisfies a predetermined condition,
    If it is determined to satisfy the above conditions, and insertion means for inserting the insert information in a predetermined display position on the Web page that is the display,
    Terminal device comprising: a.
  14. The computers that can access the server apparatus via the network,
    First acquisition means for acquiring a Web page from the server apparatus,
    Second acquisition means for acquiring the insertion information to be inserted from a server device on the Web page,
    Display means for displaying the acquired Web page,
    Monitoring means for monitoring the user operation information for the Web page being the display,
    The condition determining means for determining a user operation information being monitored whether a predetermined condition is satisfied and,
    Terminal processing program, characterized in that when it is determined to satisfy the above conditions, to function as an insertion means for inserting the insert information in a predetermined display position on the Web page that is the display.
  15. The computers that can access the server apparatus via the network,
    First acquisition means for acquiring a Web page from the server apparatus,
    Second acquisition means for acquiring the insertion information to be inserted from a server device on the Web page,
    Display means for displaying the acquired Web page,
    Monitoring means for monitoring the user operation information for the Web page being the display,
    The condition determining means for determining a user operation information being monitored whether a predetermined condition is satisfied and,
    If it is determined to satisfy the above conditions, a recording medium in which the terminal processing program to function as an insertion means for inserting the insert information in a predetermined display position on the Web page being the display is recorded.
PCT/JP2010/070600 2009-11-26 2010-11-18 Server apparatus, terminal apparatus, method for inserting information into web page, information insertion program, and recording medium with program recorded therein WO2011065285A1 (en)

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JP2009-268803 2009-11-26
JP2009-268800 2009-11-26
JP2009268800A JP5190437B2 (en) 2009-11-26 2009-11-26 Information providing system, information adding method on web page, and terminal processing program
JP2009268803A JP5070269B2 (en) 2009-11-26 2009-11-26 Information providing system, terminal device, information adding method on Web page, and terminal processing program

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US10360270B2 (en) 2019-07-23
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TW201133331A (en) 2011-10-01
TW201346695A (en) 2013-11-16

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