JP5121433B2 - Server and control method thereof - Google Patents

Server and control method thereof Download PDF

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JP5121433B2
JP5121433B2 JP2007319738A JP2007319738A JP5121433B2 JP 5121433 B2 JP5121433 B2 JP 5121433B2 JP 2007319738 A JP2007319738 A JP 2007319738A JP 2007319738 A JP2007319738 A JP 2007319738A JP 5121433 B2 JP5121433 B2 JP 5121433B2
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information
targeting
display
plurality
advertisement
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JP2009145406A (en
JP2009145406A5 (en
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亮 高橋
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ヤフー株式会社
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Description

  The present invention relates to a server capable of distributing advertisements and a control method thereof.

  With the spread of the Internet, an aspect in which advertisements provided from external properties (servers) and information according to advertisements are displayed on Web pages has become common. Specifically, for example, an operator of a portal site displays a banner advertisement that links to an advertiser's website on a web page. However, in this conventional advertisement insertion method using a banner advertisement, the same advertisement is posted for a certain period of time, and the advertisement that the viewer is not necessarily interested in is not necessarily posted.

Search engine websites and information provider websites having a search function can place advertisements linked to search keywords (search-linked advertisements). This means that an advertisement placement that depends only on the search keyword is displayed. In addition, as a content-linked advertisement, a technology capable of providing an advertisement linked to the content of a web content is disclosed even for a website that does not have a search function, such as a personal website (for example, Patent Document 1). reference).
JP 2007-286833 A

  In the above-mentioned conventional technology, there is a technique for posting an advertisement for narrowing down a target so as not to deviate from the direction of interest of the user because there is not much deviation from the direction of interest of the user because the user (information user), that is, the advertisement that matches the user's interest is provided. It has developed. However, in the user, the direction of interest can vary widely depending on the current situation, that is, the location and date / time of the terminal connected to the Web site, and the surrounding living environment including the current clothing, food and shelter. It can be said that the conventional technology lacks such consideration.

  Therefore, the present invention can provide a terminal user with a familiar theme in the vicinity while being related to the current situation, and an advertisement that can be expected to be more responsive to this theme based on the current situation in the background. It is an object of the present invention to provide a server capable of publishing and a control method thereof.

  The present inventor has found that at least two stages are set for the placement of advertisements. More specifically, after presenting information on a theme that would be of interest to the user's current situation, an advertisement that can be expected to be more responsive to this theme based on the current situation is posted. Then, the following server and its control method are provided to enhance the advertising effect.

(1) A server having an information providing function connected to a terminal on the user side via a communication network,
A display frame specifying means for specifying a plurality of display frames in a site page in the display unit of the terminal;
Targeting basic information composed of information identifying the area and date and time when the terminal specified in connection with the communication network is communicated, and action history such as registration information and in-site browsing history of the terminal user Targeting basic information acquisition means to acquire,
Based on the targeting basic information , a plurality of types of targeting information consisting of information for presenting a theme expected to attract the user's interest or partial information of the user's registration information and action history of the terminal are extracted. First information extracting means for
For each targeting information group composed of a plurality of types of the targeting information, a derived targeting information table in which derived targeting information that is a keyword or topic that is common to the targeting information included in each targeting information group is stored in advance. Derived targeting information table storage means,
The targeting information group is determined based on whether the combination of the plurality of types of targeting information extracted by the first information extraction unit matches the predetermined plurality of types of the targeting information that constitutes the targeting information group. A second information extraction unit that identifies and extracts one or more types of the derived targeting information with reference to the derived targeting information table corresponding to the identified targeting information group ;
Advertisement information related to the derived targeting information extracted by the second information extracting means, and searching for advertisement information that matches a preset display condition from advertisement information provided by the advertiser Search means;
Predetermined targeting information and predetermined advertisement to be displayed in each of the plurality of display frames from among the plurality of types of targeting information extracted by the first information extracting means and the advertising information searched by the advertisement information searching means Display information determining means for determining information;
Program transmitting means for transmitting data for assigning and displaying the predetermined targeting information and the predetermined advertisement information to each of the plurality of display frames;
A server comprising:

  According to the server according to the present invention, the predetermined targeting information is extracted by the first information extracting unit, and is assigned to be displayed in one of the display frames by the program transmitting unit. The first information extraction means uses the targeting basic information that has passed through the targeting basic information acquisition means. Therefore, the plurality of types of targeting information including the predetermined targeting information includes a theme that broadens the user's interest. On the other hand, the predetermined advertisement information is searched based on the derived targeting information, and is assigned to be displayed in another one of the display frames by the program transmission means. The derived targeting information is extracted by the second information extraction unit so as to have relevance with the plurality of types of targeting information extracted by the first information extraction unit. As a result, the predetermined advertising information displayed in another one of the display frames is not directly related to the predetermined targeting information displayed in one of the display frames, and it is immediately relevant. Can be expected to provide an interesting advertising display.

(2) The display information determination means can select any of an aspect in which the display number of the predetermined advertisement information is the same, an increase, or a decrease in the display number of the predetermined targeting information. The server as described in (1) characterized by these.

  The server according to the present invention exhibits the same operations and effects as (1). Further, the layout of the display frame is determined by the display frame specifying means, but it is preferable that the ratio of the number of displays regarding the targeting information and advertisement information actually displayed in the display frame can be changed. That is, according to the extraction result of the targeting information in the first information extraction unit and the extraction result of the derived targeting information in the second information extraction unit, the breakdown of the display number of the predetermined targeting information and the display number of the predetermined advertisement information It is possible to change the information, and the variation of information presentation to the user increases.

(3) The program transmission means is controlled in such a manner that it is switched at predetermined intervals with respect to displaying information for at least one of the plurality of display frames as data to be assigned to each of the plurality of display frames for display. The server according to (2) , characterized in that the server includes:

  According to the server of the present invention, the same operations and effects as (1) are exhibited. A plurality of information can be presented for one display frame. As a result, a large amount of information can be presented in a limited display frame, and variations in information presentation to the user also increase.

(4) at least the targeting basic information, the targeting information, the derivation targeting information, and relates the advertisement information from characterized in that it comprises storage means capable of performing each storage or update (1) (3) A server according to any of the above.

  According to the server of the present invention, the same operations and effects as (1) are exhibited. Moreover, in particular, by storing or updating the derived targeting information in the storage unit, it is possible to provide information that further expands the user's intention. Further enhancement (accumulation or update) of advertisement information is also important.

(5) A method of controlling a Rusa over bar which have a information providing function that is connected to the user side terminal via a communication network,
A display frame specifying step for performing a process for specifying a plurality of display frames in a site page in the display unit of the terminal;
Targeting basic information composed of information identifying the area and date and time when the terminal specified in connection with the communication network is communicated, and action history such as registration information and in-site browsing history of the terminal user Targeting basic information acquisition step to acquire,
Based on the targeting basic information , a plurality of types of targeting information consisting of information for presenting a theme expected to attract the user's interest or partial information of the user's registration information and action history of the terminal are extracted. A first information extraction step to:
For each targeting information group consisting of a plurality of types of the targeting information, a derived targeting information table is prepared in which derived targeting information that is a keyword or topic common to the targeting information included in each targeting information group is associated in advance. The targeting based on whether the combination of the plurality of types of targeting information extracted in the first information extraction step matches the predetermined plurality of types of the targeting information constituting the targeting information group. A second information extraction step of identifying an information group and extracting one or more types of the derived targeting information with reference to the derived targeting information table corresponding to the identified targeting information group ;
Advertisement information related to the derived targeting information extracted in the second information extraction step, and searching for advertisement information that matches a preset display condition from advertisement information provided by the advertiser A search step;
Predetermined targeting information and predetermined advertisement to be displayed in each of the plurality of display frames from among the plurality of types of targeting information extracted in the first information extracting step and the advertising information searched in the advertising information searching step A display information determination step for determining information;
A program transmission step of transmitting data for assigning and displaying the predetermined targeting information and the predetermined advertisement information to each of the plurality of display frames;
A server control method comprising:

  According to the server control method of the present invention, the predetermined targeting information is extracted by the first information extraction means and assigned to be displayed in one of the display frames by the program transmission step. In the first information extraction step, the targeting basic information that has passed the targeting basic information acquisition step is used. Therefore, the plurality of types of targeting information including the predetermined targeting information includes a theme that broadens the user's interest. On the other hand, the predetermined advertisement information is searched based on the derived targeting information, and is assigned to be displayed in another one of the display frames by the program transmission step. The derived targeting information is extracted in the second information extraction step so as to be related to the plurality of types of targeting information extracted in the first information extraction step. As a result, the predetermined advertising information displayed in another one of the display frames is not directly related to the predetermined targeting information displayed in one of the display frames, and it is immediately relevant. Can be expected to provide an interesting advertising display.

  According to the present invention, information serving as at least one theme including interests that can change from the current situation of the surrounding living environment including the current clothing, food, and living environment including the location and date and time of the terminal (user) connected to the website. Present. As related to this theme, an advertisement that can be expected to be more responsive based on the above-described current situation is posted. Therefore, it is possible to provide a server that further enhances the advertising effect and a control method thereof.

  FIG. 1 is a block configuration diagram of a server according to an example of a preferred embodiment of the present invention. FIG. 2 is a diagram showing an overall configuration of a network system connecting the server and a user (terminal), and FIG. 3 is a diagram showing a hardware configuration of the terminal, the server, and another server.

  As shown in FIG. 1, the server 10 is connected to the terminal 20 on the user side via a communication network (see 30 in FIG. 2) and has an information providing function. The server 10 includes a display frame specifying unit 101, basic targeting information acquiring unit 102, first information extracting unit 103, second information extracting unit 104, advertisement information searching unit 105, display information determining unit 106, program transmitting unit 107, external information. An acquisition unit 108 and a storage unit 110 are provided. The storage unit 110 includes at least a display frame pattern layout data storage area 111, a user DB (database) 112, an information storage area 113, an advertisement DB 114, and a Web page configuration program storage area 115.

  As shown in FIG. 2, the server 10 of FIG. 1 is a device having an information providing function that is connected in the same manner as the external property 40 connected via the communication network 30. Further, the terminal 20 of FIG. 1 is one of the terminals 20 owned by many users who are information users and are connected via the communication network 30. The terminal 20 may be generally called a client. Here, the terminal 20 will be described as an example realized as a computer. However, the present invention is not limited to this, and the display device is not limited to this. You may implement | achieve with an apparatus.

  As shown in FIG. 3, the server 10, the terminal 20, and the external property 40 in FIG. 2 include a control unit 1010, 2010, 4010, an input unit 1020, 2020, 4020, a display unit 1030, 2030, 4030, a storage unit 1040, 2040, 4040 and communication interface units 1050, 2050, 4050 are connected via buses 1060, 2060, 4060, respectively.

  The control units 1010, 2010, and 4010 may be configured by a CPU (Central Processing Unit) and control the server 10, the terminal 20, and the external property 40, respectively. For example, the programs stored in the storage units 1040, 2040, and 4040 are stored. By reading and executing, various means described later are realized in cooperation with these hardware.

  The input units 1020, 2020, and 4020 can be realized by a keyboard, a mouse, or the like. The display units 1030, 2030, and 4030 can be realized by a liquid crystal display, a cathode ray tube CRT, or the like. Further, the communication interface units 1050, 2050, and 4050 can be realized by a LAN adapter, a modem adapter, or the like.

  The storage unit 1040 of the server 10, the storage unit 2040 of the terminal 20, and the storage unit 4040 of the external property 40 are various programs for the server 10, the terminal 20, and the external property 40 to function as a server, a terminal, and an external property, respectively, and the present invention. Stores a program or the like for executing the function. These storage units 1040, 2040, and 4040 may be stored in an internal or external storage medium. As the storage medium, all storage devices such as a hard disk, an optical disk, a magnetic disk, a magneto-optical disk, a magnetic tape, and a memory card, and A storage medium can be used.

Returning to the description of the server 10 according to the present invention shown in FIG.
The display frame specifying unit 101 specifies a plurality of display frames 2011 and 2012 in the site page of the display unit 201 of the terminal 20. For example, the display frame specifying unit 101 transmits the display frame pattern layout data in the storage area 111 to the control unit of the terminal 20 via the data receiving unit 204 and specifies the display frames 2011 and 2012.

  Targeting information for the user of the terminal 20 is displayed in one of the display frames (display frame 2011), and advertisement information for the user of the terminal 20 is displayed in the other display frame (display frame 2012). . The display frames are not limited to 2011 and 2012, and a plurality of display frames may be prepared.

  The basic targeting information acquisition unit 102 acquires basic targeting information for obtaining information that matches the user's interest. The targeting basic information acquisition unit 102 has a function of receiving information from the terminal 20 via the data transmission unit 203, and can also acquire information about the terminal 20, that is, the user from the storage unit 110. The targeting basic information acquisition unit 102 stores the targeting basic information in, for example, a predetermined area given from the first predetermined address position in the information storage area 113.

  The first information extraction unit 103 extracts a plurality of types of targeting information for the user while using the targeting basic information. In order to grasp the user's interests in various fields, a plurality of types of targeting information are extracted. The first information extraction unit 103 stores the obtained plural types of targeting information in, for example, a predetermined area given from the second predetermined address position of the information storage area 113.

  The second information extraction means 104 extracts one or more types of information relevant to the plurality of types of targeting information as derived targeting information. The second information extraction unit 104 stores the obtained derived targeting information in, for example, a predetermined area given from the third predetermined address position in the information storage area 113.

  The advertisement information search means 105 searches the advertisement information provided by the advertiser for advertisement information that matches the desired acquisition condition according to the derived targeting information. The advertisement information can be acquired from the storage unit 110, or can be acquired from another external property using the external information acquisition unit 108. The advertisement information search unit 105 stores the searched advertisement information in, for example, a predetermined area given from the fourth predetermined address position in the information storage area 113.

  The display information determination unit 106 displays each of the plurality of types of targeting information extracted by the first information extraction unit 103 and the advertisement information searched by the advertisement information search unit 105 in each of the plurality of display frames 2011 and 2012. Predetermined target information and predetermined advertisement information to be determined. Information corresponding to the predetermined targeting information and the predetermined advertisement information is stored in, for example, predetermined areas given from the fifth and sixth predetermined address positions of the information storage area 113, respectively.

  The program transmission means 107 includes a script (for example, a Web page configuration program in the storage area 115) together with data for assigning and displaying the predetermined targeting information and the predetermined advertisement information to each of the plurality of display frames 2011 and 2012. ) Is transmitted to the terminal 20 side. The terminal 20 acquires the script and data via the data receiving unit 204, and posts targeting information and related advertisement information for the user in the display frames 2011 and 2012 of the display unit 201 according to the program.

  FIG. 4 is a flowchart showing a server control method according to an example of the preferred embodiment of the present invention. Corresponding to each means 101 to 107 in FIG. 1, a display frame specifying process 401, a targeting basic information acquisition process 402, a first information extraction process 403, a second information extraction process 404, an advertisement search process 405, and a display information determination process 406. , And program transmission processing 407 in this order.

  FIG. 5 is a flowchart of the basic targeting information acquisition process in FIG. FIG. 6 is a flowchart of the first information extraction process in FIG. FIG. 7 is a flowchart of the second information extraction process in FIG. FIG. 8 is a flowchart of the display information determination process in FIG. Each process of FIG. 4 will be described with reference to these drawings and FIG.

  In the display frame specifying process 401, a plurality of display frames 2011 and 2012 are specified in the site page in the display unit 201 of the terminal 20. For example, the display frame pattern layout data in the storage area 111 is transmitted to the control unit of the terminal 20 via the data receiving unit 204, and the display frames 2011 and 2012 are specified. After the display frame specifying process 401 ends, the process proceeds to the targeting basic information acquisition process 402.

  In the targeting basic information acquisition process 402, referring to FIG. 5, the region ID information is received from the terminal 20 via the data transmission unit 203. More specifically, the location area of the terminal is ascertained on the condition that the IP address of the nearest access point that is currently performing the Internet communication of the terminal 20 is registered in the user DB 112 in the server 10. (Current time and season) are recognized (S51). And registration information, such as a user's age registered in user DB112, sex, occupation, and hobbies, is acquired (S52). Also, an action history such as an in-site browsing history and a search keyword history by the terminal 20 is acquired (S53). Among these processes S51 to 53, at least process S51 and information on any one of processes S52 and S53 are necessary.

  For example, in the basic targeting information acquisition process 402, “Yokohama area” information is obtained as the current date and area ID in process S51. On the other hand, in process S52, information such as “20s” and “female” is obtained. In the process S53, history information obtained by browsing various information such as “fashion related”, “travel related”, “recruitment related”, “real estate related”, “English conversation class”, “sports gym”, etc. is obtained. Various types of information may be more specific information rather than the categorical information. Such targeting basic information is stored in a predetermined order in a predetermined area given from the first predetermined address position of the information storage area 113, for example. After the completion of the targeting basic information acquisition process 402, the process proceeds to the first information extraction process 403.

  In the first information extraction process 403, referring to FIG. 6, the first targeting information is extracted from the area ID obtained in the process S51 as the targeting basic information and external information such as the weather forecast and traffic information. (S61). This external information is not limited to weather forecasts and traffic information, but includes various kinds of fortune-telling information and local news. The external information is already acquired and prepared in the storage unit 110 of the server 10. Such information includes information that is updated at regular intervals.

  The first information extraction processing 403 further extracts second targeting information from the information obtained in processing S52 and S53 as targeting basic information (S62). As this 2nd targeting information, it is also considered that the information obtained by processing S52 and S53 of targeting basic information acquisition processing 402 is used as it is. However, when the action history of S53 is diverse, a category with a small number of browsing times may be excluded from extraction, or may be excluded from extraction according to regulations even when the number of browsing times is large. The same applies to search keywords.

  The first targeting information includes information that is determined to be displayable in one of the plurality of display frames on the display unit 201 of the terminal 20 as targeting information. The second targeting information includes information determined not to be displayed on any of the display frames as targeting information. As this 2nd targeting information, the information according to at least 1 item of the various information regarding a user's age, sex, occupation, hobby, and living environment is contained. As the first targeting information, information for presenting a theme that is expected to attract the user's interest from a global viewpoint as described above is extracted. On the other hand, as the second targeting information, direct information from the basic targeting information is extracted, and prepared as a group of keywords for extracting later-described targeting information together with the first targeting information.

  For example, in the first information extraction process 403, information on the weather forecast “rain” in the Yokohama area related to the location of the user (terminal) and information on the “delay” of the transportation system used are extracted in process S61. In step S62, information on “20's”, “female”, “fashion relationship”, “travel relationship”, and “recruitment relationship” is extracted. In this example, there are several pieces of information to be extracted, but it is better that there are several tens of pieces of information. Such information according to the first and second targeting information is sequentially stored in a predetermined area given from the second predetermined address position of the information storage area 113, for example. After the completion of the first information extraction process 403, the process proceeds to the second information extraction process 404.

  In the second information extraction process 404, referring to FIG. 7, the first and second targeting information extracted in the first information extraction process 403 is combined with a plurality of information to specify an arbitrary targeting information group. (S71). A certain rule may be provided as a method of combining information. It is also possible to determine a predetermined number and combine them randomly. Next, for these targeting information groups, common keywords or topics are extracted via the derived targeting information table (S72). The derived targeting information table is an example of fixed information previously assigned to predetermined targeting information according to the present invention. In this process S72, derived targeting information derived in relation to the targeting information is extracted. In the derived targeting information table, predetermined advertisement data is assigned to keywords or topics stored in the table so as to be linked with the advertisement DB.

  For example, in the second information extraction process 404, the information “rain” in the weather forecast and the targeting information group A “20s”, “female”, and “fashion relation” are specified in process S71. In addition, “delay” information of the transportation system used, and targeting information group B such as “20s”, “female”, and “travel relation” are specified.

FIG. 9 is an image diagram of a part of the derived targeting information table.
Derived targeting information is extracted using the targeting information groups A and B. For example, common keywords or topics in the targeting information group A are “female umbrella” and “female raincoat”. This is, for example, the first indication in the derived targeting information table T100 allocated for the three targeting information of “rain”, “20's”, and “female” in the targeting information group A in the derived targeting information table. The address Ad01 is the lady's umbrella (A), and the second address Ad07 is the lady's raincoat (A). Incidentally, when the information is “50s” instead of the information “20s”, the address Ad03 indicated first in the derived targeting information table is the lady's umbrella (C), and the address indicated secondly. Ad09 may be a female raincoat (C). That is, even if “female umbrella” is extracted, the advertising information of “female umbrella” is selected so as to correspond to the acquired age information.

  Further, for example, keywords or topics that are common in the targeting information group B are “discounted hot spring tour” and “cheap overseas trip”. For example, in the derived targeting information table, the derived targeting information table T701 allocated for three types of targeting information “delayed”, “20s”, and “travel related” in the targeting information group B. The address Ad01 indicated first is a discount day trip hot spring tour (A), and the address Ad07 indicated second is a cheap overseas trip (A). Incidentally, when the information is “50s” instead of the information “20s”, the advertising information corresponding to the acquired age information is selected as described above.

  Information (address information) corresponding to such derived targeting information is sequentially stored in a predetermined area given from the third predetermined address position of the information storage area 113, for example. After the second information extraction process 404 ends, the process proceeds to the advertisement search process 405.

  In the advertisement search process 405, the advertisement information that matches the desired acquisition condition according to the derived targeting information is searched from the advertisement DB 114 of the storage unit 110, for example. In addition, the advertisement information may be acquired from another external property using the external information acquisition unit 108.

  Advertisement information is searched based on the keyword or topic selected by the derived targeting information table. For example, advertisement information for a lady's umbrella (or lady's raincoat), advertisement information that introduces a cheap day trip hot spring tour (or cheap overseas trip) is extracted as a search result, for example, a fourth predetermined information in the information storage area 113 The data are sequentially stored in a predetermined area given from the address position. After the advertisement search process 405 ends, the process proceeds to the display information determination process 406.

  The display information determination process 406 determines targeting information to be displayed in the display frame 2011 of the actual terminal 20 from the first targeting information extracted in the process S61 of the first information extraction process 403 (process S81). . Next, targeting information to be displayed in the display frame 2012 of the actual terminal 20 is determined from the search results in the advertisement search processing 405 (processing S82).

  For example, in the display information determination process 406, the weather forecast “rain” of the Yokohama area related to the location of the user (terminal) stored at the predetermined address from the first predetermined address position of the information storage area 113 in the process S81. Is determined to be displayed on the display frame 2011 in the site page of the display unit 201 based on the information “”. Further, in accordance with the above, it is determined that the advertisement information of the lady's umbrella selected by the derived targeting information table and searched by the advertisement search processing 405 is displayed in the display frame 2012 in the site page in the display unit 201. As a result, the information corresponding to the determination information is stored in predetermined areas given from the fifth and sixth predetermined address positions of the information storage area 113, respectively.

  In addition, the display information determination process 406 can prepare a plurality of information pairs (targeting information and advertising information pairs). This is because the script used by the program transmission means 107 (for example, a program based on the Web page configuration program in the storage area 115) displays targeting information and related advertisement information for the user in each of the display frames 2011 and 2012 of the display unit 201. It is more effective when it is configured to be posted multiple times.

  For example, in addition to the above, the display information determination process 406 is used in relation to the location of the user (terminal) stored in another predetermined address from the first predetermined address position in the information storage area 113 in the process S81. Based on the information on the “delay” of the transportation facility, it is determined to display the information indicating that the transportation facility is delayed in the display frame 2011 in the site page of the display unit 201. Further, in accordance with the above, it is determined to display the advertisement information of the super-day trip hot spring tour selected by the derived targeting information table and searched by the advertisement search processing 405 in the display frame 2012 in the site page in the display unit 201. . As a result, the information corresponding to each determination information is stored in another predetermined area given from the fifth and sixth predetermined address positions of the information storage area 113, respectively.

  For example, the display information determination process 406 as described above may determine and prepare a predetermined number of information pairs (targeting information and advertisement information pairs). After the display information determination processing 406 of at least one pair (targeting information / advertisement information pair) is completed, the processing proceeds to the program transmission processing 407.

  The program transmission process 407 allocates the predetermined targeting information (notice that the weather in the Yokohama area is raining) and the predetermined advertising information (advertisement for women's umbrella) determined in the first step to each of the display frames 2011 and 2012. Along with the data to be displayed, a script (for example, a program based on the Web page configuration program in the storage area 115) is transmitted to the terminal 20 side. Although the script is transmitted in this embodiment, any program may be used as long as it is a program for configuring a predetermined Web page. Specifically, the server 10 performs the above-described processing with reference to URL information obtained based on the address information stored by the display information determination processing 406.

  FIG. 10 is a diagram showing an example of a display screen of a terminal controlled by the server according to the present invention. In the display unit 201 of the terminal 20, the display frame 2011 displays a notification that the weather in the Yokohama area is raining, and the display frame 2012 displays an advertisement for a lady's umbrella selected based on information in the display frame 2011. Is displayed. In this example, the display information of the display unit 201 is switched when a certain time has passed. In other words, on the display unit 201 of the terminal 20, a notification of the delay of the used transportation facility is displayed in the display frame 2011, and an advertisement for a super-day trip hot spring tour selected based on the information in the display frame 2011 is displayed in the display frame 2012. Is displayed. Such a display change is controlled by the program transmission means 107 as described above.

  It is also conceivable to perform the display as shown in FIG. 10 at the same time. In that case, the display frame specifying unit 101 specifies four display frames in the site page of the display unit 201 of the terminal 20, and at least one of the display frames is a familiar theme that is thrown at the user from a global viewpoint. Information (targeting information) is presented, and the remaining display frame displays advertising information that can be imaged as related to targeting information based on the background of user information and the like.

  As described above, when more than two display frames are secured in the site page of the display unit 201 of the terminal 20, the display number of the predetermined advertisement information is the same as the display number of the predetermined targeting information. It may be possible to select any of the following modes, increasing modes, and decreasing modes. As for the targeting information and advertising information that are actually displayed in the display frame, if the ratio of the number of displays can be changed, the extraction result of the targeting information in the first information extracting unit 103 and the derived targeting in the second information extracting unit 104 According to the information extraction result, the breakdown of the display number of the predetermined targeting information and the display number of the predetermined advertisement information can be changed flexibly, and the variation of information presentation to the user increases.

  As described above, according to the configuration of the present invention, the interest that can change from the current state of the surrounding living environment including the current clothing, food and living, etc., as well as the location and date and time of the terminal (user) connected to the Web site Present at least one theme information. And since the advertisement which can expect quick response based on the said present condition in the background is published so that it may relate to this theme, the server which raises an advertisement effect further, and its control method can be provided.

  As mentioned above, although embodiment of this invention was described, this invention is not restricted to embodiment mentioned above. The effects described in the embodiments of the present invention are only the most preferable effects resulting from the present invention, and the effects of the present invention are limited to those described in the embodiments of the present invention. is not.

It is a block block diagram of the server which concerns on an example of suitable embodiment of this invention. The figure which shows the whole structure of the network system which connects the server and user (terminal) which concern on this invention. It is a figure which shows the hardware constitutions of a terminal, the server which concerns on this invention, and another server. It is a flowchart which shows the control method of the server which concerns on an example of suitable embodiment of this invention. It is a flowchart of the targeting basic information acquisition process in FIG. It is a flowchart of the 1st information extraction process in FIG. It is a flowchart of the 2nd information extraction process in FIG. It is a flowchart of the display information determination process in FIG. It is an image figure of a part of derived targeting information table. It is a figure which shows an example of the display screen of the terminal controlled by the server which concerns on this invention.

Explanation of symbols

DESCRIPTION OF SYMBOLS 10 Server 101 Display frame identification means 102 Targeting basic information acquisition means 103 1st information extraction means 104 2nd information extraction means 105 Advertisement information search means 106 Display information determination means 107 Program transmission means 108 External information acquisition means 110 Storage part 20 Terminal 201 Display unit 2011, 2012 Display frame 30 Communication network 40 Another server, external property

Claims (5)

  1. A server having an information providing function connected to a user terminal via a communication network,
    A display frame specifying means for specifying a plurality of display frames in a site page in the display unit of the terminal;
    Targeting basic information composed of information identifying the area and date and time when the terminal specified in connection with the communication network is communicated, and action history such as registration information and in-site browsing history of the terminal user Targeting basic information acquisition means to acquire,
    Based on the targeting basic information , a plurality of types of targeting information consisting of information for presenting a theme expected to attract the user's interest or partial information of the user's registration information and action history of the terminal are extracted. First information extracting means for
    For each targeting information group composed of a plurality of types of the targeting information, a derived targeting information table in which derived targeting information that is a keyword or topic that is common to the targeting information included in each targeting information group is stored in advance. Derived targeting information table storage means,
    The targeting information group is determined based on whether the combination of the plurality of types of targeting information extracted by the first information extraction unit matches the predetermined plurality of types of the targeting information that constitutes the targeting information group. A second information extraction unit that identifies and extracts one or more types of the derived targeting information with reference to the derived targeting information table corresponding to the identified targeting information group ;
    Advertisement information related to the derived targeting information extracted by the second information extracting means, and searching for advertisement information that matches a preset display condition from advertisement information provided by the advertiser Search means;
    Predetermined targeting information and predetermined advertisement to be displayed in each of the plurality of display frames from among the plurality of types of targeting information extracted by the first information extracting means and the advertising information searched by the advertisement information searching means Display information determining means for determining information;
    Program transmitting means for transmitting data for assigning and displaying the predetermined targeting information and the predetermined advertisement information to each of the plurality of display frames;
    A server comprising:
  2. The display information determining means is capable of selecting any one of a mode in which the display number of the predetermined advertisement information is the same, a mode in which the display information is increased, and a mode in which the display is reduced with respect to the display number of the predetermined targeting information. The server according to claim 1 .
  3. The program transmitting means, as data for allocating and displaying each of the plurality of display frames, data controlled to be switched at a predetermined time with respect to display of information for at least one of the plurality of display frames. The server according to claim 2 , wherein the server is included.
  4. At least the targeting basic information, the targeting information, the derivation targeting information, and the relates advertisement information, according to any one of claims 1 to 3, characterized in that it comprises storage means capable of performing each accumulation or updating server.
  5. A method for controlling a Rusa over bar which have a information providing function that is connected to the user side terminal via a communication network,
    A display frame specifying step for performing a process for specifying a plurality of display frames in a site page in the display unit of the terminal;
    Targeting basic information composed of information identifying the area and date and time when the terminal specified in connection with the communication network is communicated, and action history such as registration information and in-site browsing history of the terminal user Targeting basic information acquisition step to acquire,
    Based on the targeting basic information , a plurality of types of targeting information consisting of information for presenting a theme expected to attract the user's interest or partial information of the user's registration information and action history of the terminal are extracted. A first information extraction step to:
    For each targeting information group consisting of a plurality of types of the targeting information, a derived targeting information table is prepared in which derived targeting information that is a keyword or topic common to the targeting information included in each targeting information group is associated in advance. The targeting based on whether the combination of the plurality of types of targeting information extracted in the first information extraction step matches the predetermined plurality of types of the targeting information constituting the targeting information group. A second information extraction step of identifying an information group and extracting one or more types of the derived targeting information with reference to the derived targeting information table corresponding to the identified targeting information group ;
    Advertisement information related to the derived targeting information extracted in the second information extraction step, and searching for advertisement information that matches a preset display condition from advertisement information provided by the advertiser A search step;
    Predetermined targeting information and predetermined advertisement to be displayed in each of the plurality of display frames from among the plurality of types of targeting information extracted in the first information extracting step and the advertising information searched in the advertising information searching step A display information determination step for determining information;
    A program transmission step of transmitting data for assigning and displaying the predetermined targeting information and the predetermined advertisement information to each of the plurality of display frames;
    A server control method comprising:
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JP5027905B2 (en) 2009-09-30 2012-09-19 楽天株式会社 Information display device, information display method, information display program, recording medium, and information display system
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JP2002358455A (en) * 2001-05-31 2002-12-13 Matsushita Electric Ind Co Ltd Advertisement information distributing apparatus and charging apparatus
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