JP2007279901A - Method for transmitting data relevant to document - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To provide a method for efficiently displaying necessary information relevant to a Web document or information intended so as to be viewed without making it necessary to follow a link to perform page transition. <P>SOLUTION: This server 10 for managing a Web document stored in a Web document database 11 transmits page data to terminal equipment 20 in response to a page request from a user. Furthermore, the server 10 retrieves an additional information database 12 or a history database 13 based on words extracted from a Web document, and extracts additional information data. Display based on the page data is performed to a Web page to be browsed by the terminal equipment 20, and a link for displaying the additional information data is inserted into the extracted word. The user moves a mouse on the link, thereby the terminal equipment 20 receives the additional information data from the server 10, and performs popup display. <P>COPYRIGHT: (C)2008,JPO&INPIT

Description

  The present invention relates to a method, a server, and a program for transmitting additional information data related to a Web document.

  Conventionally, searching for necessary information from a vast amount of information that can be known from the Internet involves labor. In addition, an efficient information providing method is also desired for a trader who wants to distribute advertisements or guide to specific Web pages.

  In such a situation, in order to efficiently browse related information in various Web documents such as news, a method of displaying a document, an advertisement, or the like related to the content is known. A method of inserting a link for guiding to a Web page related to a document is also known.

For example, Patent Literature 1 discloses a method of extracting a product name from comment data displayed on a bulletin board and setting a link to a corresponding product page as the product name. Patent Document 2 discloses a method of searching provided information using a word extracted from an email text and personal information of a user as a search condition, and setting a link for displaying the provided information to the word. .
JP 2004-295267 A JP 2005-267187 A

  However, the methods of Patent Document 1 and Patent Document 2 described above are techniques for inserting a link for displaying related information, and the user clicks a link to actually display the related information. It is necessary to perform the operation. Furthermore, when a link is clicked, a page transition occurs or another window is opened, so that there is a possibility that the click operation is hesitated psychologically.

  Therefore, it is possible to display related information on the same page, but it does not take time to follow the link, but it becomes cumbersome when multiple pieces of information are displayed together, and the main information can be buried. There is sex. In addition, even when selecting related information for automatically inserting a link, there is a possibility that a link in line with the user's interest may not be linked, and when related information that is not interesting is displayed together, the screen is further complicated. Therefore, it becomes impossible to provide information efficiently.

  Therefore, the present invention eliminates the need to follow links, change pages, or open new windows, and efficiently displays necessary information related to a Web document or information intended to be viewed. The purpose is to provide.

  Specifically, the following are provided.

(1) A method in which a server connected to a terminal device via a communication line transmits additional information data representing information related to a Web document to the terminal device,
In response to accepting registration of the Web document, performing a morphological analysis of the Web document and extracting a predetermined word;
A step of selecting data related to the extracted word from the additional information data stored in advance;
Storing data indicating association with the selected additional information data, and storing display data for displaying the Web document on the terminal device;
In response to a request from the terminal device, the display data is transmitted to the terminal device together with a display program for causing the terminal device to display based on the selected additional information data superimposed on the display of the Web document. Steps,
Transmitting the selected additional information data to the terminal device;
Including methods.

  According to the invention of (1), in response to accepting registration of the Web document, the server performs morphological analysis on the Web document, extracts a predetermined word, and stores the additional information stored in advance. Display data for selecting the data related to the extracted word from the data and indicating the association with the selected additional information data, and for displaying the Web document on the terminal device The display data is stored together with a display program for storing and causing the terminal device to display based on the selected additional information data superimposed on the display of the Web document in response to a request from the terminal device. The selected additional information data is transmitted to the terminal device.

  Accordingly, the server can provide the terminal device with additional information data related to the word extracted from the Web document in association with the Web document. Then, by executing the display program on the terminal device, it is possible to perform display based on the additional information data, for example, by overlapping with the Web document by pop-up or the like.

  As a result, the terminal device displays additional information on the same page without re-reading all display data from the server, for example, by redrawing only the pop-up portion, so that the user does not need to move the page, and the display program Thus, the additional information can be automatically browsed. In addition, there is a possibility that the provider of the additional information can increase opportunities to display the additional information without destroying the page layout.

(2) The display program includes a step of causing the terminal device to receive the additional information data,
The step of transmitting the additional information data to the terminal device is in response to the server receiving data requesting the additional information data from the terminal device by executing the display program on the terminal device. (1) The method described in (1) above.

  According to the invention of (2), when the display program is executed on the terminal device, the server receives the data requesting the additional information data from the terminal device. Send to terminal device.

  Accordingly, the terminal device can receive the additional information data from the server as necessary. Therefore, it is not necessary to communicate all the additional information data related to the entire Web page between the terminal device and the server. As a result, the load on the server and the communication line can be suppressed, and the additional information can be transmitted efficiently.

  (3) The step of transmitting the selected additional information data to the terminal device is performed without waiting for a request from the terminal device following transmission of the display data. The method according to (1).

  According to the invention of (3), following transmission of the display data, the server transmits the additional information data to the terminal device without waiting for a request from the terminal device.

  As a result, the server can transmit in advance additional information data that can be displayed on the terminal device. Therefore, when the terminal device displays the additional information data, if the reception of the additional information data has already been completed, the additional information data can be displayed without communicating with the server. In this case, the terminal device does not need to wait until the communication is completed, and the time for displaying the additional information can be shortened.

  (4) The display data causes the terminal device to highlight the extracted word, and the terminal device determines that the cursor of the terminal device is positioned at a portion where the word is displayed. The method according to any one of (1) to (3), which includes a script for executing the display program in the case of being performed.

  According to the invention of (4), when the server highlights the extracted word, for example, by adding a link, etc., and determines that the cursor of the terminal device is located at the portion where the word is displayed Can execute the display program.

  As a result, the terminal device accepts an operation of positioning the mouse on a word in the displayed Web document, and can display based on the additional information data in a pop-up or the like superimposed on the Web document. Therefore, since the user of the terminal device does not need to click a link to move a page or open another window, there is a possibility that additional information can be browsed efficiently without feeling psychological hesitation.

  (5) The display program displays the display based on the additional information data when the terminal device displays the display based on the additional information data and then determines that the cursor has come out of the portion where the word is displayed. The method according to (4), including the step of deleting and rendering the display of the original Web document.

  According to the invention of (5), the terminal device erases the display based on the additional information data when it is determined that the cursor has come out of the portion where the word is displayed after displaying based on the additional information data. To render the display of the original Web document.

  Accordingly, the terminal device can display additional information only while the mouse is positioned on a predetermined word. Therefore, even when the user continuously selects a plurality of words associated with the additional information, only the additional information relating to the currently positioned word can be displayed without complicating the display screen.

  (6) The method according to any one of (1) to (5), wherein the additional information data to be selected includes the extracted word.

  According to the invention of (6), the server can display information (for example, series product data, product images, etc.) related to words included in the Web document on the terminal device. Therefore, the user can obtain more detailed information regarding the Web document.

  (7) The method according to any one of (1) to (6), wherein the additional information data to be selected is associated with the extracted word in advance.

  According to the invention of (7), the server can cause the terminal device to display information (for example, a book associated with a person's name) associated in advance with a word included in the Web document. Therefore, the user can obtain a wide range of information related to the Web document. In addition, for information providers, there is a possibility of increasing information posting opportunities, for example, as advertisements for related products.

(8) further comprising the step of identifying the type of the Web document;
The method according to any one of (1) to (7), wherein the additional information data to be selected is associated in advance with the type of the Web document.

  According to the invention of (8), the server identifies the type of the Web document, and selects data associated with the type of the Web document in advance from the additional information data.

  As a result, there is a possibility that the server can display more appropriate additional information on the terminal device according to the type of the Web document even if the word is the same.

(9) The method further includes receiving user attribute data representing information related to a user of the terminal device from the terminal device,
The method according to any one of (1) to (8), wherein the additional information data to be selected is related to the user attribute data.

  According to invention of (9), a server receives the user attribute data showing the information regarding the user of the said terminal device from the said terminal device, and selects the data relevant to the said user attribute data from the said additional information data To do.

  Accordingly, the server may be able to display additional information more suitable for the user on the terminal device based on the user attribute. Therefore, there is a possibility that information that attracts the user's interest can be effectively provided.

  (10) The method according to any one of (1) to (9), wherein a link to another Web page is included in the additional information data to be selected.

  According to the invention of (10), it is possible to move from the additional information displayed on the terminal device to another Web page (for example, a product purchase site). Therefore, for example, before browsing the content of the other Web page by performing a click operation, the user browses a part of the content, a summary, an advertisement, etc. without a click operation, and whether or not to view the content. It may be possible to obtain the judgment material. In addition, the information provider can increase the number of links to link destinations by being able to install many links effectively.

(11) The method according to (9), wherein the additional information data to be selected includes a link to another Web page,
Storing the trend data associating the user attribute data with a page transition by the link to the Web page or a predetermined processing result at the transition destination;
The additional information data to be selected is based on the trend data having the user attribute data similar to that of a user of the terminal device.

  According to the invention of (11), the server stores the trend data in which the page transition by the link to the Web page or the result of the predetermined processing at the transition destination is associated with the user attribute data, and the additional information Data based on the trend data having the user attribute data similar to that of the user of the terminal device is selected from the data.

  As a result, additional information can be displayed based on the tendency of a person (gender, age, region, etc.) similar to the user who requested the Web page, and thus there is a possibility that the additional information that the user is interested in can be displayed.

(12) receiving user identification data for identifying a user of the terminal device from the terminal device;
Storing history data associating the user identification data with a page transition by a link to the Web page or a result of a predetermined process at the transition destination;
Further including
The method according to (10) or (11), wherein the additional information data to be selected is based on the history data associated with a user of the terminal device.

  According to the invention of (12), the server receives user identification data for identifying the user of the terminal device from the terminal device, and the history associated with the user of the terminal device from the additional information data. Select data based on the data.

  As a result, the server may be able to display additional information that reflects the user's interest, such as excluding information that the user is not interested in.

  (13) The method according to (12), wherein the additional information data to be selected is based on history data of another user whose part of the history data is similar.

  According to the invention of (13), the server can cause the terminal device to display additional information that may be of interest from the tendency of other users with similar hobbies, for example. Therefore, there is a possibility that the user of the terminal device can be effectively guided to the link destination included in the additional information.

(14) A server connected to a terminal device via a communication line and transmitting additional information data representing information related to a Web document to the terminal device,
Means for performing morphological analysis of the Web document in response to accepting registration of the Web document and extracting a predetermined word;
Means for selecting data related to the extracted word from the additional information data stored in advance;
Means for storing display data for displaying the Web document on the terminal device, including data indicating an association with the selected additional information data;
In response to a request from the terminal device, the display data is transmitted to the terminal device together with a display program for causing the terminal device to display based on the selected additional information data superimposed on the display of the Web document. Means,
Means for transmitting the selected additional information data to the terminal device;
A server comprising

  According to the invention of (14), the same effect as in (1) can be expected by operating the server.

(15) The display program includes a step of causing the terminal device to receive the additional information data,
The means for transmitting the additional information data to the terminal device receives the data requesting the additional information data from the terminal device as a result of the display program being executed by the terminal device. The server according to (14), which transmits data.

  According to the invention of (15), the same effect as in (2) can be expected by operating the server.

  (16) The means for transmitting the selected additional information data to the terminal device transmits the additional information data without waiting for a request from the terminal device following transmission of the display data. (14) The server according to (14).

  According to the invention of (16), the same effect as in (3) can be expected by operating the server.

  (17) The display data causes the terminal device to highlight the extracted word, and the terminal device determines that the cursor of the terminal device is positioned at a portion where the word is displayed. The server according to any one of (14) to (16), wherein the server includes a script for executing the display program in the case where the display program is executed.

  According to the invention of (17), the same effect as that of (4) can be expected by operating the server.

  (18) When the display program causes the terminal device to display based on the additional information data and then determines that the cursor has come out of the portion where the word is displayed, the display program displays based on the additional information data. The server according to (17), including a step of deleting and rendering the display of the original Web document.

  According to the invention of (18), the same effect as that of (5) can be expected by operating the server.

  (19) The server according to any one of (14) to (18), wherein the additional information data to be selected includes the extracted word.

  According to the invention of (19), the same effect as in (6) can be expected by operating the server.

  (20) The server according to any one of (14) to (19), wherein the additional information data to be selected is associated in advance with the extracted word.

  According to the invention of (20), the same effect as in (7) can be expected by operating the server.

(21) Further comprising means for identifying the type of the Web document,
The server according to any one of (14) to (20), wherein the additional information data to be selected is associated in advance with the type of the Web document.

  According to the invention of (21), the same effect as in (8) can be expected by operating the server.

(22) A means for receiving user attribute data representing information related to a user of the terminal device from the terminal device,
The server according to any one of (14) to (21), wherein the additional information data to be selected is related to the user attribute data.

  According to the invention of (22), the same effect as in (9) can be expected by operating the server.

  (23) The server according to any one of (14) to (22), wherein a link to another Web page is included in the additional information data to be selected.

  According to the invention of (23), the same effect as in (10) can be expected by operating the server.

(24) The server according to (22), wherein the additional information data to be selected includes a link to another Web page,
Means for storing trend data that associates the user attribute data with a page transition by a link to the Web page or a result of a predetermined process at the transition destination;
The server according to claim 1, wherein the additional information data to be selected is based on the trend data having the user attribute data similar to that of the user of the terminal device.

  According to the invention of (24), the same effect as that of (11) can be expected by operating the server.

(25) means for receiving user identification data for identifying a user of the terminal device from the terminal device;
Means for storing history data associating the user identification data with a page transition by a link to the Web page or a predetermined processing result at the transition destination;
Further comprising
The server according to (23) or (24), wherein the additional information data to be selected is based on the history data associated with a user of the terminal device.

  According to the invention of (25), the same effect as that of (12) can be expected by operating the server.

  (26) The server according to (25), wherein the additional information data to be selected is based on history data of another user whose part of the history data is similar.

  According to the invention of (26), the same effect as in (13) can be expected by operating the server.

(27) A management program for causing a server connected to a terminal device via a communication line to transmit additional information data representing information related to a Web document to the terminal device,
In response to accepting registration of the web document, morphological analysis of the web document and extraction of a predetermined word;
Selecting data related to the extracted word from the additional information data stored in advance;
Storing data indicating association with the selected additional information data, and storing display data for displaying the Web document on the terminal device;
In response to a request from the terminal device, the display data is transmitted to the terminal device together with a display program for causing the terminal device to display based on the additional information data selected on the display of the Web document. Step to
Transmitting the selected additional information data to the terminal device;
Management program to execute.

  According to the invention of (27), the same effect as in (1) can be expected by executing the management program.

(28) The display program includes a step of causing the terminal device to receive the additional information data,
The step of transmitting the additional information data to the terminal device is performed in response to reception of data requesting the additional information data from the terminal device by executing the display program on the terminal device. (27) The management program described in (27).

  According to the invention of (28), the same effect as in (2) can be expected by executing the management program.

  (29) The step of transmitting the selected additional information data to the terminal device is performed without waiting for a request from the terminal device following the transmission of the display data. The management program according to (27).

  According to the invention of (29), the same effect as in (3) can be expected by executing the management program.

  (30) The display data is to highlight the extracted word on the terminal device, and when the cursor of the terminal device is positioned at a portion where the word is displayed, the terminal device The management program according to any one of (27) to (29), which includes a script for executing the display program when it is determined.

  According to the invention of (30), the same effect as in (4) can be expected by executing the management program.

  (31) When the display program causes the terminal device to display based on the additional information data, and determines that the cursor has come out of the portion where the word is displayed, the display program displays based on the additional information data. The management program according to (30), including a step of deleting and rendering the display of the original Web document.

  According to the invention of (31), the same effect as in (5) can be expected by executing the management program.

  (32) The management program according to any one of (27) to (31), wherein the additional information data to be selected includes the extracted word.

  According to the invention of (32), the same effect as in (6) can be expected by executing the management program.

  (33) The management program according to any one of (27) to (32), wherein the additional information data to be selected is associated in advance with the extracted word.

  According to the invention of (33), the same effect as in (7) can be expected by executing the management program.

(34) A step of identifying the type of the Web document is further executed.
The management program according to any one of (27) to (33), wherein the additional information data to be selected is associated in advance with the type of the Web document.

  According to the invention of (34), the same effect as in (8) can be expected by executing the management program.

(35) A step of receiving user attribute data representing information related to a user of the terminal device from the terminal device is further executed.
The management program according to any one of (27) to (34), wherein the additional information data to be selected is related to the user attribute data.

  According to the invention of (35), the same effect as in (9) can be expected by executing the management program.

  (36) The management program according to any one of (27) to (35), wherein the additional information data to be selected includes a link to another Web page.

  According to the invention of (36), the same effect as that of (10) can be expected by executing the management program.

(37) The management program according to (35), wherein the additional information data to be selected includes a link to another Web page,
Further executing a step of storing trend data in which page transition by a link to the Web page or a result of a predetermined process at the transition destination is associated with the user attribute data;
The management program characterized in that the additional information data to be selected is based on the trend data having the user attribute data similar to that of the user of the terminal device.

  According to the invention of (37), the same effect as in (11) can be expected by executing the management program.

(38) receiving user identification data for identifying a user of the terminal device from the terminal device;
Storing history data associating the user identification data with a page transition by a link to the Web page or a result of a predetermined process at the transition destination;
Is executed further,
The management program according to (36) or (37), wherein the additional information data to be selected is based on the history data associated with a user of the terminal device.

  According to the invention of (38), the same effect as in (12) can be expected by executing the management program.

  (39) The management program according to (38), wherein the additional information data to be selected is based on history data of another user whose part of the history data is similar.

  According to the invention of (39), the same effect as in (13) can be expected by executing the management program.

  According to the present invention, since the additional information is displayed in an overlapping manner in the Web page, the user does not need to follow the link and perform page transition, and can efficiently add the additional information (required information related to the Web document, or Information that is intended to be viewed). Furthermore, since the terminal device receives only necessary information as appropriate, the amount of communication with the server is reduced as compared with reading the entire page, and thus the user may be able to view additional information without feeling display stress. is there.

  An example of a preferred embodiment according to the present invention will be described below based on the drawings.

[overall structure]
FIG. 1 is an overall conceptual diagram of a computer system according to an example of a preferred embodiment of the present invention.

  The server 10 is a server that manages a Web document stored in the Web document database 11 and transmits page data to the terminal device 20 in response to a page request from a user. Further, the server 10 searches the additional information database 12 and the history database 13 based on the words extracted from the Web document, and extracts additional information data.

  The Web page browsed by the terminal device 20 is displayed based on the page data, but a link for displaying the additional information data is inserted into the extracted word. When the user moves the mouse over the link, the terminal device 20 receives the additional information data from the server 10 and displays a pop-up.

  In the additional information data popped up, a button or the like for moving to a page of another system can be arranged. For example, a transition to a purchase page of a product displayed as additional information can be made.

  The server 10 stores the display history of such additional information and the history of processing (product purchase, etc.) in other systems in association with information related to the user (attributes such as identification ID and age) in the history database 13, And the user attribute received from the terminal device are used for extracting the additional information data described above (details of the process will be described later).

  In the present embodiment, the server 10 is described as a single unit. However, the number of servers 10 is not limited to this, and a configuration in which the server 10 is distributed for each database or for each processing function to be described later may be employed.

[Computer configuration]
FIG. 2 is a block diagram showing a configuration of each computer (server 10 or terminal device 20) constituting the computer system according to an example of the preferred embodiment of the present invention.

  The control unit 110, the storage unit 120, the input unit 130, the display unit 140, and the communication control unit 150 are connected via a bus 160.

  The control unit 110 is an information processing unit (CPU) that performs calculation and processing of information, and controls the entire computer. The control unit 110 reads and executes various programs stored in the storage unit 120 as appropriate, thereby realizing various functions according to the present invention in cooperation with the above-described hardware.

  The storage unit 120 may include a local memory used for executing a program in combination with the control unit 110, a large-capacity bulk memory, and a cache memory used for efficiently searching the bulk memory. The computer readable medium that implements the storage unit 120 may include an electrical, magnetic, optical, or electromagnetic implementation. More specifically, a semiconductor storage device, a magnetic tape, a floppy (registered trademark) disk, a random access memory (RAM), a read only memory (ROM), a CD-ROM, a CD-R / W, and a DVD Includes optical discs.

  The input unit 130 receives input from the user, and may include a keyboard, a pointing device, and the like. The input unit 130 can be connected to the computer directly or via an intervening I / O controller.

  The display unit 140 displays a screen for accepting data input to the user or displays a calculation result screen by the computer, such as a cathode ray tube display (CRT), a liquid crystal display (LCD), or the like. Including a display device. The display unit 140 can be connected to the computer directly or via an intervening I / O controller.

  The communication control unit 150 is a network adapter that enables the computer to be connected to another arithmetic processing system or a storage device via a dedicated network or a public network. The communication control unit 150 may include a modem, a cable modem, and an Ethernet (registered trademark) adapter.

[Web page display processing]
FIG. 3 is a diagram showing a Web page display processing flow according to an example of the preferred embodiment of the present invention.

  In step S <b> 105, the terminal device 20 transmits data requesting a Web page to the server 10. At this time, attribute data (identification ID, sex, age, region, etc.) related to the user of the terminal device 20 is also transmitted.

  In step S110, the server 10 extracts, from the additional information database 12, additional information data related to words such as product names and personal names included in the web page requested in step S105. At this time, processing can be performed based on user attribute data (described later in FIG. 6), but processing can be performed independently of the attribute data (described later in FIG. 4). In this case, step S110 can be completed in advance before the page request in step S105.

  In step S115, the server 10 transmits to the terminal device 20 a program for displaying the additional information data prepared in step S110 together with data for displaying the web page requested from the terminal device 20. The program causes the terminal device 20 to execute steps S130 to S140 described later.

  Here, a link for accepting execution of the program from the user is inserted in the Web page displayed on the terminal device 20. The user executes the program by an operation such as moving the mouse over the link or clicking the link.

  In step S120, the terminal device 20 displays a web page on the browser based on the data received from the server 10 in step S115.

  In step S125, as described above, the terminal device 20 receives an input from the user (such as moving the mouse over the link or clicking on the link), and the process proceeds to step S130 and subsequent steps.

  In step S130, the terminal device 20 requests the server 10 for additional information data to be displayed (pop-up or the like) superimposed on the Web page.

  In step S135, the server 10 transmits the additional information data requested in step S130 to the terminal device 20. Note that the additional information data is extracted in step S110.

  Here, step S135 is performed based on the request of step S130, but the form is not limited to this. For example, the server 10 transmits the page data in step S115 or after transmitting the page data. May send the additional information data to the terminal device 20 without waiting for the request in step S130. In this case, since the terminal device 20 can acquire necessary additional information data in advance, it can be expected that the additional information data has already been obtained when an input from the user is received in step S125. If the additional information data has already been obtained, step S130 is not necessary. Therefore, since the user does not need to wait for communication with the server, there is a possibility that the additional information can be browsed without feeling display stress.

  In step S140, the terminal device 20 displays the additional information data acquired in step S135 in an overlapping manner on the Web page by using a technique such as pop-up. As a result, additional information can be included in the Web page without changing the original page design. Furthermore, the user of the terminal device 20 can browse additional information as needed without accompanying page transition.

  Note that the additional information data displayed here may be erased when the mouse leaves the link, for example, and the original Web page may be rendered. As a result, the user can browse the additional information as long as necessary. For example, even when the mouse is moved over a plurality of links one after another, only the additional information data related to one word is displayed. .

[Extraction processing of additional information]
FIG. 4 is a diagram showing an additional information extraction process flow according to an example of the preferred embodiment of the present invention (corresponding to step S110 in FIG. 3). Here, processing that is not based on the attribute of the user who requested the page will be described. This processing may be performed before receiving a web page request (step S105 in FIG. 3).

  In step S205, the server 10 accepts registration of Web document data managed by itself. Web page data provided in response to a request from the terminal device 20 such as news is stored in the Web document database 11.

  The registration of the Web document data may be received by receiving an input from the input unit 130 of the server 10, or data indicating that the server 10 has received an input operation for another server other than the server 10. You may perform by receiving from another server.

  In step S210, the server 10 performs morphological analysis on the Web document data received in step S205. As a result, the Web document is decomposed into parts of speech.

  In step S215, the server 10 extracts words that are candidates for associating additional information from the parts of speech decomposed in step S210. Specifically, for example, as in the example shown in FIG. 5, a product name or a person name included in the document is extracted. By acquiring additional information related to the product name or personal name in a later process and displaying it on the terminal device 20, it is possible to guide the user to purchase the product or book.

  In step S220, the server 10 determines the type of Web document. Specifically, for example, the classification of news articles, tourist information, personal homepages, and the like is determined. This can be determined from the classification information previously inserted in the Web document and the characteristic words included in the Web document.

  In step S225, the server 10 extracts additional information data related to the word extracted in step S215 from the additional information database 12. In step S230, the server 10 stores the extracted additional information data in association with the Web document data.

  When extracting additional information data, the word extracted in step S215 or the type of Web document determined in step S220 is used as follows.

  In the additional information database 12, for example, an additional information table 30 of FIG. 7 is stored. The additional information table 30 includes an ID for identifying additional information (information ID field), a name representing the additional information (information name field), data such as an image to be displayed on the terminal device 20 (display data field), and additional information from the user. This includes a link (link field) to a page to which the user wants to guide and a keyword group (related keyword field) related to additional information.

  The server 10 matches the word extracted in step S215 with, for example, the information name field, and extracts the data of the display data field and the link field as additional information data when they match or are similar. In this case, it is possible to make the user browse detailed information, image data, series products, and the like regarding the extracted word.

  In the display example shown in FIG. 11, the image of the series product is displayed by the user moving the mouse to the product name included in the news article. Furthermore, the user can be efficiently guided to the purchase site by arranging a button that can move to the purchase site for each product.

  Similarly, the matching with the related keyword field is performed, and when they match or are similar, the data of the display data field and the link field may be extracted as the additional information data. In this case, the user can browse information related to the extracted word, for example, a writer's book.

  In the display example shown in FIG. 12, an image of a book is displayed when the user moves the mouse to a person name included in a news article. Further, by arranging buttons linked to the purchase system in each book, the user can be efficiently guided to the purchase process.

  Incidentally, the additional information database 12 also stores, for example, the additional content table 40 of FIG. The additional content table 40 includes an ID for identifying additional information (information ID field), a name representing the additional information (information name field), content data to be displayed on the terminal device 20, a program to be executed (display data field), and a word It includes a type (keyword type field), a Web page type (page type field), and attributes (user attribute field) such as sex and age that characterize the user.

  Here, the server 10 first matches the type of the Web document determined in step S220 with the page type field. If the two match, the type of the word extracted in step S215 (product name, person name, place name, etc.) is determined, and matching with the keyword field is performed. Also in this case, when the two match, the data (content) in the display data field is extracted as additional information data. According to this, the server 10 can provide a compatibility fortune-telling program or the like for the talent name appearing on the talent introduction page, for example.

  In the display example shown in FIG. 13, the user moves the mouse to the name of the person on the homepage to display content that is compatible.

  Note that if the type of the Web document is not reflected in the extraction of the additional information data, the process of step S220 is not necessary. As described above, there are various patterns for extracting the additional information data, and the rules are not limited to the above example. In addition, the extracted rule may be fixed and stored in advance by the server 10, or input of data indicating the rule may be accepted. Further, for example, the extracted rule may be properly used based on the user attribute, or data specifying the extracted rule may be embedded in the Web document data in advance.

[Extraction processing of additional information based on user attributes]
FIG. 6 is a diagram showing an additional information extraction processing flow based on user attributes according to an example of the preferred embodiment of the present invention (corresponding to steps S105 to S110 in FIG. 3).

  Along with the reception of the Web page data request in step S305, the server 10 receives the user attribute data from the terminal device 20 in step S310. Specifically, for example, it is an identification ID, sex, age, region, etc., and may be acquired and stored in advance by member registration related to system use. In that case, by receiving the identification ID, other attribute data is linked and acquired.

  In step S315, the server 10 extracts additional information data that matches the user attribute data acquired in step S310 from the additional information database 12. Specifically, for example, using the additional content table 40 of FIG. 8, the acquired user attribute data and the user attribute field are matched. If the two match or are similar, the data in the display data field is extracted as additional information data. At this time, matching based on the keyword type and page type described above may be performed together.

  Note that by adding a user attribute field to the additional information table 30 (FIG. 7), additional information data can be extracted by similar matching. Here, matching by the information name field and the related keyword field may be performed together.

  In step S <b> 320, the server 10 extracts, from the history database 13, data related to a user whose attribute is similar to that of the user who requested the page or whose tendency (product purchase history or the like) is similar. Specifically, for example, the trend table 50 in FIG. 9 or the history table 60 in FIG. 10 can be used.

  The trend table 50 stores the results of the display of the additional information data and the execution result of the process derived therefrom (product purchase, etc.) in association with the user attribute. Specifically, the processing date and time (date and time field), the user attribute of the terminal device 20 (user attribute field), the identification ID (information ID field) of the displayed additional information data, the results of page transitions derived from the additional information, etc. (Result field).

  The server 10 matches the user attribute acquired in step S310 with the user attribute field of the trend table 50, and extracts a record that matches or is similar.

  The history table 60 stores the results of the display of additional information data and the execution results of the processing derived from the information (product purchase, etc.) in association with the ID for identifying the user. Specifically, an identification ID (user ID field), an identification ID (information ID field) of the displayed additional information data, a result (result field) such as a page transition derived from the additional information, the number of transitions to the same page ( Count field).

  The server 10 extracts additional information data based on an information ID associated with another user whose data in the information ID field is similar. Here, for example, if it is limited to products that have been advanced to purchase, there is a possibility that additional information of high interest can be displayed by extracting product data purchased by users with similar trends.

  In step S325, the server 10 selects additional information data that is actually transmitted to the terminal device 20 to be displayed from the additional information data extracted in the previous steps. Specifically, for example, data having a large number of page transitions in the history table 60 may be regarded as information with high user interest, and the priority may be increased. Further, data that has been derived from the additional information and progressed to processing such as purchase in another system (page) may be excluded as unnecessary information in the future.

  Then, the server 10 stores the additional information data thus selected in association with the Web document data.

[Other embodiments]
According to the present embodiment, the server 10 can efficiently display the additional information on the terminal device 20 based on the text of the Web document, and can be effectively guided to the system (page) intended in advance. Thereby, various application examples can be considered in addition to the above embodiments.

  For example, it is possible to guide from the company name to the material request, or from the place name to the hotel reservation. In addition, the delivery list can be displayed based on the browsing time zone from the product name. In addition to the purchase, for example, a coupon list can be displayed from the product name. Furthermore, from the personal name, it is possible to guide the display of related video content and purchase of a DVD or the like.

  In such an example, since the additional information data functions as an advertisement, it is better for the advertiser to display more additional information data. For this purpose, for example, the type of product to be displayed in Web document data such as a blog may be set in advance to increase the opportunities for displaying advertisements or viewing product pages managed by the advertiser. Accordingly, it is possible to perform a service such as paying a price to the author of the Web document data based on the advertisement display or the purchase record on the product page.

  As described above, according to the present invention, the server 10 can automatically associate additional information data related to text included in various Web documents. Further, the Web document can be displayed on the terminal device 20 without changing the layout, and the additional information data can be displayed over the Web document by a pop-up or the like.

  Furthermore, since the user of the terminal device 20 can display the additional information data without moving the page, for example, by moving the mouse, the information can be obtained efficiently. Further, since the terminal device 20 obtains and draws the additional information data asynchronously with the display of the Web page, the Web page data does not re-read and the user does not have to wait for the page to be rewritten. Also, there is a possibility that the additional information (product advertisement or the like) provider can effectively increase the display opportunity of the additional information.

  As mentioned above, although embodiment of this invention was described, this invention is not restricted to embodiment mentioned above. The effects described in the embodiments of the present invention are only the most preferable effects resulting from the present invention, and the effects of the present invention are limited to those described in the embodiments of the present invention. is not.

1 is an overall conceptual diagram of a computer system according to an example of a preferred embodiment of the present invention. It is a block diagram which shows the structure of each computer which comprises the computer system which concerns on an example of suitable embodiment of this invention. It is a figure which shows the display processing flow of the web page which concerns on an example of suitable embodiment of this invention. It is a figure which shows the extraction process flow of the additional information which concerns on an example of suitable embodiment of this invention. It is a figure which shows the example of extraction of the word contained in the Web document which concerns on an example of suitable embodiment of this invention. It is a figure which shows the extraction process flow of the additional information based on the user attribute which concerns on an example of suitable embodiment of this invention. It is a figure which shows the additional information table 30 which concerns on an example of suitable embodiment of this invention. It is a figure which shows the additional content table 40 which concerns on an example of suitable embodiment of this invention. It is a figure which shows the tendency table 50 which concerns on an example of suitable embodiment of this invention. It is a figure which shows the log | history table 60 which concerns on an example of suitable embodiment of this invention. It is a figure which shows the example of a display of the additional information data based on an example of suitable embodiment of this invention. It is a figure which shows the example of a display of the additional information data based on an example of suitable embodiment of this invention. It is a figure which shows the example of a display of the additional information data based on an example of suitable embodiment of this invention.

Explanation of symbols

DESCRIPTION OF SYMBOLS 10 Server 11 Web document database 12 Additional information database 13 History database 20 Terminal device 30 Additional information table 40 Additional content table 50 Trend table 60 History table 110 Control unit 120 Storage unit 130 Input unit 140 Display unit 150 Communication control unit 160 Bus

Claims (39)

A method in which a server connected to a terminal device via a communication line transmits additional information data representing information related to a Web document to the terminal device,
In response to accepting registration of the Web document, performing a morphological analysis of the Web document and extracting a predetermined word;
A step of selecting data related to the extracted word from the additional information data stored in advance;
Storing data indicating association with the selected additional information data, and storing display data for displaying the Web document on the terminal device;
In response to a request from the terminal device, the display data is transmitted to the terminal device together with a display program for causing the terminal device to display based on the selected additional information data superimposed on the display of the Web document. Steps,
Transmitting the selected additional information data to the terminal device;
Including methods. The display program includes a step of causing the terminal device to receive the additional information data,
The step of transmitting the additional information data to the terminal device is in response to the server receiving data requesting the additional information data from the terminal device by executing the display program on the terminal device. The method according to claim 1, wherein:   2. The step of transmitting the selected additional information data to the terminal device is performed without waiting for a request from the terminal device following transmission of the display data. The method described in 1.   The display data is for highlighting the extracted word on the terminal device, and when the terminal device determines that the cursor of the terminal device is located at a portion where the word is displayed. The method according to claim 1, further comprising a script for executing the display program.   The display program deletes the display based on the additional information data when the terminal device displays based on the additional information data and then determines that the cursor has come out of the portion where the word is displayed. The method of claim 4, comprising rendering a display of the original web document.   The method according to claim 1, wherein the additional information data to be selected includes the extracted word.   The method according to any one of claims 1 to 6, wherein the additional information data to be selected is previously associated with the extracted word. Further comprising identifying the type of the web document,
The method according to any one of claims 1 to 7, wherein the additional information data to be selected is associated in advance with the type of the Web document. Further comprising receiving user attribute data representing information about a user of the terminal device from the terminal device;
9. The method according to claim 1, wherein the additional information data to be selected is related to the user attribute data.   The method according to any one of claims 1 to 9, wherein a link to another Web page is included in the additional information data to be selected. The method according to claim 9, wherein the additional information data to be selected includes a link to another web page.
Storing the trend data associating the user attribute data with a page transition by the link to the Web page or a predetermined processing result at the transition destination;
The additional information data to be selected is based on the trend data having the user attribute data similar to that of a user of the terminal device. Receiving user identification data for identifying a user of the terminal device from the terminal device;
Storing history data associating the user identification data with a page transition by a link to the Web page or a result of a predetermined process at the transition destination;
Further including
The method according to claim 10 or 11, wherein the additional information data to be selected is based on the history data associated with a user of the terminal device.   The method according to claim 12, wherein the additional information data to be selected is based on history data of other users whose parts of the history data are similar. A server connected to a terminal device via a communication line and transmitting additional information data representing information related to a Web document to the terminal device,
Means for performing morphological analysis of the Web document in response to accepting registration of the Web document and extracting a predetermined word;
Means for selecting data related to the extracted word from the additional information data stored in advance;
Means for storing display data for displaying the Web document on the terminal device, including data indicating an association with the selected additional information data;
In response to a request from the terminal device, the display data is transmitted to the terminal device together with a display program for causing the terminal device to display based on the selected additional information data superimposed on the display of the Web document. Means,
Means for transmitting the selected additional information data to the terminal device;
A server comprising The display program includes a step of causing the terminal device to receive the additional information data,
The means for transmitting the additional information data to the terminal device is responsive to reception of data requesting the additional information data from the terminal device by execution of the display program in the terminal device. The server according to claim 14, wherein the server transmits data.   The means for transmitting the selected additional information data to the terminal device transmits the additional information data without waiting for a request from the terminal device following transmission of the display data. The server according to claim 14, characterized in that:   The display data is for highlighting the extracted word on the terminal device, and when the terminal device determines that the cursor of the terminal device is located at a portion where the word is displayed. The server according to any one of claims 14 to 16, further comprising a script for executing the display program.   The display program deletes the display based on the additional information data when the terminal device displays based on the additional information data and then determines that the cursor has come out of the portion where the word is displayed. The server of claim 17, comprising rendering a display of the original web document.   The server according to any one of claims 14 to 18, wherein the additional information data to be selected includes the extracted word.   The server according to any one of claims 14 to 19, wherein the additional information data to be selected is associated in advance with the extracted word. A means for identifying the type of the Web document;
The server according to any one of claims 14 to 20, wherein the additional information data to be selected is associated in advance with the type of the Web document. Means for receiving from the terminal device user attribute data representing information on the user of the terminal device;
The server according to any one of claims 14 to 21, wherein the additional information data to be selected is related to the user attribute data.   The server according to any one of claims 14 to 22, wherein the additional information data to be selected includes a link to another Web page. The server according to claim 22, wherein the additional information data to be selected includes a link to another Web page.
Means for storing trend data that associates the user attribute data with a page transition by a link to the Web page or a result of a predetermined process at the transition destination;
The server according to claim 1, wherein the additional information data to be selected is based on the trend data having the user attribute data similar to that of the user of the terminal device. Means for receiving user identification data for identifying a user of the terminal device from the terminal device;
Means for storing history data associating the user identification data with a page transition by a link to the Web page or a predetermined processing result at the transition destination;
Further comprising
The server according to claim 23 or 24, wherein the additional information data to be selected is based on the history data associated with a user of the terminal device.   26. The server according to claim 25, wherein the additional information data to be selected is based on history data of another user whose part of the history data is similar. A management program that causes a server connected to a terminal device via a communication line to transmit additional information data representing information related to a Web document to the terminal device,
In response to accepting registration of the web document, morphological analysis of the web document and extraction of a predetermined word;
Selecting data related to the extracted word from the additional information data stored in advance;
Storing data indicating association with the selected additional information data, and storing display data for displaying the Web document on the terminal device;
In response to a request from the terminal device, the display data is transmitted to the terminal device together with a display program for causing the terminal device to display based on the additional information data selected on the display of the Web document. Step to
Transmitting the selected additional information data to the terminal device;
Management program to execute. The display program includes a step of causing the terminal device to receive the additional information data,
The step of transmitting the additional information data to the terminal device is performed in response to reception of data requesting the additional information data from the terminal device by executing the display program on the terminal device. 28. The management program according to claim 27, wherein:   The step of transmitting the selected additional information data to the terminal device is performed without waiting for a request from the terminal device following the transmission of the display data. Item 28. The management program according to Item 27.   The display data is for highlighting the extracted word on the terminal device, and the terminal device determines that the cursor of the terminal device is located at a portion where the word is displayed 30. The management program according to claim 27, further comprising a script for executing the display program.   The display program deletes the display based on the additional information data when the terminal device displays based on the additional information data and then determines that the cursor has come out of the portion where the word is displayed. The management program according to claim 30, further comprising the step of rendering a display of the original web document.   32. The management program according to claim 27, wherein the additional information data to be selected includes the extracted word.   The management program according to any one of claims 27 to 32, wherein the additional information data to be selected is previously associated with the extracted word. Further executing the step of identifying the type of the Web document,
The management program according to any one of claims 27 to 33, wherein the additional information data to be selected is associated in advance with the type of the Web document. Further executing a step of receiving user attribute data representing information related to a user of the terminal device from the terminal device;
The management program according to any one of claims 27 to 34, wherein the additional information data to be selected is related to the user attribute data.   36. The management program according to claim 27, wherein the additional information data to be selected includes a link to another Web page. The management program according to claim 35, wherein the additional information data to be selected includes a link to another Web page.
Further executing a step of storing trend data in which page transition by a link to the Web page or a result of a predetermined process at the transition destination is associated with the user attribute data;
The management program characterized in that the additional information data to be selected is based on the trend data having the user attribute data similar to that of the user of the terminal device. Receiving user identification data for identifying a user of the terminal device from the terminal device;
Storing history data associating the user identification data with a page transition by a link to the Web page or a result of a predetermined process at the transition destination;
Is executed further,
The management program according to claim 36 or 37, wherein the additional information data to be selected is based on the history data associated with a user of the terminal device.   39. The management program according to claim 38, wherein the additional information data to be selected is based on history data of another user whose part of the history data is similar.

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