JP5078376B2 - Sales promotion system - Google Patents

Description

  The present invention relates to a sales promotion system that promotes sales of products using product identification information given to a display terminal when the product is purchased using a display terminal that can communicate with a vending machine and has a settlement function. .

  For example, as a conventional company sales promotion activity, when purchasing a product, a point sticker affixed to the product is affixed to a predetermined mount and applied to the company, etc. to give the product purchaser a free gift or service Has been done.

  On the other hand, with the development of network technology, electronic commerce technology, etc., it became possible to sell products by electronic money settlement by connecting vending machines that were previously stand-alone to electronic money and connecting to the network. .

In Patent Document 1, points are transmitted to an IC card when a product is purchased using the IC card, the vending machine transmits the mail address and point information stored in the IC card to the server, and the server draws lots. Etc. and a prize application system that sends an email to the winner is described.
JP 2005-309544 A

  However, in the sales promotion activities using the mount with the conventional point sticker attached, there is a problem that the cost of the point sticker and the printed matter of the mount, the manpower and the cost for counting and checking the mount are enormous.

  In addition, the invention described in Patent Document 1 provides the same service to all users, does not generate application conditions in consideration of individual user preferences, and is a product for each user. It was not intended to store information such as palatability. For this reason, the point collection method described in Patent Document 1 has a problem that an effective sales promotion effect cannot be obtained.

  The present invention has been made in view of the above points, and stores an application program for performing point display, accumulation and acquisition of point information for each user, etc. on a display terminal that can communicate with a vending machine and has a settlement function. It is an object of the present invention to provide a sales promotion system, a sales promotion method, a program, and a recording medium on which the program is recorded so as to improve the sales promotion effect without causing the user to be aware of the complexity of the operation.

  In order to achieve the above-described object, the present invention is a sales promotion system including a display terminal and a vending machine, wherein the vending machine includes an inter-terminal communication unit that communicates with the display terminal, and purchase of goods. Product information transmission processing means for performing processing for transmitting product identification information output based on a request input to the display terminal, and the display terminal receives the product identification information from the vending machine. Merchandise information receiving means and merchandise information display means for displaying a merchandise display template on the screen and further displaying a mark corresponding to the received merchandise identification information at a predetermined position on the display template. A sales promotion information storage section including at least the identification information of the display template and the identification information of the received product in the display template. Based on the sales promotion information storage means to be written and the sales promotion information transmission instruction, the sales promotion information recorded in the sales promotion information storage unit is transmitted to the sales promotion information registration server. An information transmission means.

  Here, the mark corresponding to the product identification information is a point mark or the like, the mark is superimposed on the display template displayed on the display screen of the display terminal, and the product identification information is stored as sales promotion information. Then, the display terminal transmits the sales promotion information to the server in response to the sales promotion information transmission instruction. That is, it is equivalent to accumulating point marks and applying for prizes or the like.

  The present invention further includes the sales promotion information registration server, wherein the sales promotion information registration server includes sales promotion information receiving means for receiving the sales promotion information from the display terminal, and the sales promotion information. The right granting presence / absence judging means for judging whether or not the product purchaser holding the display terminal is granted the right and the right granting presence / absence judging means determine that the right granting presence / absence judging means is present. The sales promotion system according to claim 1, further comprising right grant processing means.

  In the present invention, the display terminal displays a product display template on a screen, and corresponds to the received product identification information in a predetermined position on the template in the order in which the product identification information is received. A product display program storage unit that stores a product display program that causes the product information display unit to execute a process of displaying the mark to be superimposed, the sales promotion information storage unit storing a transmission instruction condition, The promotion information transmitting means reads the display template stored in the sales promotion information storage unit and the sales promotion information which is the identification information of the product, and stores the identification information of the product displayed on the display template. If the number is equal to or greater than the number determined in the transmission instruction condition, the sales promotion information is transmitted to the sales promotion information server. It is promotion system according to claim 1, wherein.

  In the present invention, the display terminal displays a product display template on a screen, and corresponds to the received product identification information in a predetermined position on the template in the order in which the product identification information is received. A product display program storage unit that stores a product display program that causes the product information display unit to execute a process of displaying the mark to be superimposed, the sales promotion information storage unit storing a transmission instruction condition, The promotion information transmitting means reads the display template stored in the sales promotion information storage unit and the sales promotion information which is identification information of the product, and the product displayed on the display template is the transmission instruction. The number of pieces of product identification information displayed in the display template is equivalent to the number determined in the transmission instruction condition. Ku is the case where more than a promotion system according to claim 1, wherein the sending the promotional information to the promotional information server.

  In the present invention, the display terminal displays on the screen a display template for displaying a mark at a position determined for each product, and the display terminal is placed at a predetermined position on the template in the order in which the product identification information is received. And a product display program storage unit for storing a product display program for causing the product information display unit to execute a process of displaying a mark corresponding to the received identification information of the product in an overlapping manner, and the sales promotion information storage unit includes: The transmission instruction condition is stored, and the sales promotion information transmitting means displays a mark corresponding to the product identification information displayed on the display template in an array defined by the transmission instruction condition. The sales promotion system according to claim 1, wherein the sales promotion information is transmitted to the sales promotion information server.

  According to the present invention, on the screen, the display terminal defines an arrangement of positions for displaying marks corresponding to the product identification information based on the sales promotion information stored by the sales promotion information storage means. The product information display means executes a process of displaying and displaying a mark corresponding to the received product identification information in a predetermined position on the template in the order in which the product identification information is received. Product display program storage means for storing the product display program to be stored, the sales promotion information storage unit stores transmission instruction conditions, and the sales promotion information transmission means is the product displayed on the display template When the mark corresponding to the identification information is displayed in the array defined by the transmission instruction condition, the sales promotion information is added to the sales promotion information service. A promotion system according to claim 1, wherein the transmitting to the server.

  In the present invention, the display terminal displays a display template in which a mark corresponding to the product identification information and a multiplier for each product are displayed on the screen, and the product identification information is received in the order of reception. A product display program storage unit for storing a product display program for causing the product information display unit to execute a process of displaying a mark corresponding to the received identification information of the received product on a predetermined position on the template. The sales promotion information storage unit stores a transmission instruction condition, and the sales promotion information transmission unit is identification information of the display template and the product stored in the sales promotion information storage unit. The sales promotion information is read, and the total number obtained by multiplying the number of product identification information displayed in the display template by the multiplier determined for each product is If it is a defined number equal to or more in Shin indicated conditions, a promotion system according to claim 1, wherein the sending the promotional information to the promotional information server.

  In the present invention, the display terminal displays a mark at a position determined for each product, displays a display template on which a right granted by the arrangement of the marks is defined, and displays the product identification information. A product display for storing a product display program for causing the product information display means to execute a process of displaying a mark corresponding to the received identification information of the received product at a predetermined position on the template in the order received. The sales promotion information storage unit stores a transmission instruction condition, and the sales promotion information transmission unit has a mark corresponding to the product identification information displayed on the display template. 2. The sales promotion information is transmitted to the sales promotion information server when displayed in an array defined by the transmission instruction condition. A mounting sales promotion system.

  In the present invention, the vending machine, based on an input of a purchase request for goods, payment request means for transmitting a payment information request to the display terminal, payment information receiving means for receiving payment information from the display terminal, Claims further comprising payment means for performing payment processing based on the payment information, wherein the product information transmission processing means transmits the product identification information to the display terminal when the payment processing is completed. Item 9. The sales promotion system according to any one of Items 1 to 8.

  10. The sales promotion system according to claim 1, wherein the inter-terminal communication means is a non-contact IC communication means, and the display terminal is a mobile phone incorporating a non-contact IC media function. .

  The present invention includes a first step in which the vending machine transmits identification information of the product to a display terminal based on an input of a purchase request for the product, and the display terminal identifies the product from the vending machine. A second step of receiving information, and a display template for the product is displayed on the screen of the display terminal, and a mark corresponding to the identification information of the received product is displayed at a predetermined position on the display template. Sales promotion information storage including at least a third step of displaying the sales information, and the display terminal including at least the identification information of the display template and the identification information of the displayed product in the display template. The sales promotion recorded in the information storage unit for sales promotion based on the transmission instruction of the information for sales promotion, the fourth step of writing to the part A promotional method characterized by having a fifth step of transmitting the information to the promotional information registration server, the.

  The present invention includes a step in which the vending machine transmits a payment information request to the display terminal based on an input of a purchase request for goods, a step in which the vending machine receives payment information from the display terminal, The vending machine further includes a step of performing payment processing based on the payment information, and a step of transmitting the product identification information to the display terminal when the payment processing is completed. The sales promotion method according to claim 11.

  The present invention is a program that is communicable with a vending machine, a sales promotion information registration server, and that is stored in the storage unit of a display terminal that includes a display unit and a storage unit. Product information receiving means for receiving the product identification information from the vending machine, displaying a product display template on the display unit, and further identifying the received product at a predetermined position on the display template Sales promotion information including at least product information display means for displaying a mark corresponding to information, identification information of the display template, and identification information of the displayed product in the display template. Sales promotion information storage means to be written in the storage unit, and the sales promotion information recorded in the sales promotion information storage unit based on the transmission instruction of the sales promotion information A program for operating the promotional information transmitting means for transmitting a broadcast to the promotional information registration server as.

  The present invention is a recording medium on which the program according to claim 13 is recorded.

  The present invention is a program that is communicable with a vending machine, a sales promotion information registration server, and is stored in the storage unit of a display terminal that includes a display unit and a storage unit. Payment information transmitting means for receiving a payment request from a vending machine and transmitting information necessary for payment to the vending machine, and product information receiving means for receiving product identification information from the vending machine after completion of the payment processing And a product information display means for displaying a product display template on the display unit, and further displaying a mark corresponding to the received product identification information on a predetermined position on the display template, Sales promotion information including at least the identification information of the display template and the identification information of the displayed product in the display template is written into the sales promotion information storage unit. Sales promotion information transmission for transmitting the sales promotion information recorded in the sales promotion information storage unit to the sales promotion information registration server based on the sales promotion information storage means and the sales promotion information transmission instruction The program is operated as a means.

  The present invention is a recording medium on which the program according to claim 15 is recorded.

  According to the present invention, a product purchaser can display and accumulate points without being aware of the complexity of the operation, and it is possible to improve the sales promotion effect of the products using the points.

  Hereinafter, preferred embodiments of a sales promotion system according to the present invention will be described in detail with reference to the accompanying drawings. In the following description and the accompanying drawings, the same reference numerals are given to components having substantially the same functional configuration, and redundant description is omitted.

  FIG. 1 is a schematic system configuration diagram of a sales promotion system 1 according to the present embodiment of the present invention.

  As shown in FIG. 1, the sales promotion system 1 includes a mobile terminal 3, a vending machine 5, a data server 7, and the like that are communicably connected via a network 2.

  The network 2 is a network such as the Internet, a VPN (Virtual Private Network), or a LAN (Local Area Network), and may be wired or wireless. The network 2 is connected to an electronic payment server (not shown) that communicates with the mobile terminal 3 or the vending machine 5 and performs electronic payment processing, which is data processing such as electronic money payment and electronic credit authentication. And Here, the data server 7 may include a processing unit that performs electronic payment processing.

  The mobile terminal 3 (display terminal) is a display terminal having an electronic payment function, such as a mobile computer, a mobile phone terminal (mobile phone terminal or PHS (Personal Handy-phone System) terminal), PDA (Personal Digital Assistant), or the like. is there. The electronic payment function performs electronic payment by communicating with the electronic payment server.

  FIG. 2 is a block configuration diagram of the mobile terminal 3.

  The portable terminal 3 includes a control unit 31, a storage unit 32, a communication unit 33, a product purchase unit 34, an input unit 36, a display unit 37, and the like.

  The control unit 31 (sales promotion information storage means) includes a CPU (Central Processing Unit), a ROM (Read Only Memory), a RAM (Random Access Memory), and the like.

  The CPU calls a program stored in a storage unit, ROM, recording medium, etc. to a work memory area on the RAM and executes it, and drives and controls each unit connected via the system bus to realize various processes described later. . Alternatively, these programs may be distributed to a computer via a communication line, and a CPU provided in the computer that has received the distribution may execute the program.

  The storage unit 32 (sales promotion information storage unit, product display program storage unit) is an HDD (hard disk drive) or memory, downloaded from the data server 7 and executed by the control unit 31, transmission instruction conditions, data (Sales promotion information, etc.), OS (operating system), etc. are stored.

  The application program code is read by the control unit 31 as necessary, transferred to the RAM, and read and executed by the CPU.

  The communication unit 33 (product information receiving means, sales promotion information transmitting means) has a communication control device, is a communication interface that mediates communication with the data server 7 via the network 2, and performs communication control.

  The merchandise purchasing unit 34 performs electronic payment by transmitting / receiving data such as payment information to / from the vending machine 5 when purchasing merchandise from the vending machine 5, and is a non-contact IC medium used for electronic payment. A type IC card 35 is provided. The merchandise purchase unit 34 is also used to receive merchandise identification information and the like in addition to information related to electronic payment.

  The input unit 36 is a device such as a key button for inputting data.

  The display unit 37 (product information display means) is a display or the like.

  FIG. 3 is a schematic block diagram of the vending machine 5.

  The vending machine 5 includes a product sales system unit 51 and a product sales device 61. The merchandise sales apparatus 61 is an apparatus that stores merchandise, notifies the price of the merchandise to be purchased to the merchandise sales system 51 when the purchase of the merchandise is requested, and releases the merchandise when payment is confirmed.

  The merchandise sales system unit 51 is a non-contact IC card reader / writer (R / W) 53 that is a non-contact IC communication unit that performs non-contact information communication with an IC medium such as an IC card, a control unit 55, and a communication unit 57. The storage unit 59 and the like.

  The non-contact IC card R / W 53 (terminal-to-terminal communication means) reads identification information such as the user ID of the IC card from the IC card 35 of the portable terminal 3, and stores the identification information, payment information, etc. of the purchased product in the IC card 35. Send. That is, the non-contact IC card R / W 53 includes a payment request unit that transmits a payment information request to the mobile terminal 3 based on an input of a purchase request for a product, and payment information (such as identification information of the IC card 35) from the mobile terminal 3. And a payment information receiving means for receiving (including).

  The control unit 55 controls processing of the non-contact IC card reader / writer (R / W) 53, the communication unit 57, and the storage unit 59. Further, the control unit 55 may have a function of performing electronic payment processing based on payment information from the mobile terminal 3.

  The storage unit 59 stores a program executed by the control unit 55, identification information (user ID) of a product purchaser, and identification information (product ID, etc.) of a product purchased by the product purchaser.

  The communication unit 57 (product information transmission processing means) performs communication control between the vending machine 5 and the data server 7.

  The data server 7 is a sales promotion information registration server, which is realized by using a computer and includes a control unit 71 and a storage unit 73.

  FIG. 4 is a diagram showing data information and programs stored in the storage unit 73. The storage unit 73 stores user information 81, sales promotion information 82, right grant information 83, an application program 85, and the like. The user information 81 is information about the user input when the user of the mobile terminal 3, that is, the product purchaser at the vending machine 5 downloads the application program. The sales promotion information 82 is sales promotion information such as the user's purchased products and point information registered in the user information 81. In addition, the storage unit 73 stores a transmission instruction condition for transmission to the display terminal.

  The application program 85 includes a process for receiving user information 81 from the mobile terminal 3, a communication program for transmitting / receiving sales promotion information from the mobile terminal 3 or the vending machine 5, and a display for displaying points and templates on the screen of the mobile terminal 3. There are a program, a program for determining whether or not a product purchaser is given a right such as a present.

  The control unit 71 (sales promotion information receiving means, right grant processing means, right granting presence / absence judging means) of the data server 7 is connected to the portable terminal 3 or the vending machine 5 based on the application program 85 stored in the storage unit 73. Communication processing, sales promotion information acquisition, storage, right granting determination processing, and the like.

  As will be described later, the application program 85 and data information necessary for executing the application program 85 (sales promotion information 82, etc.) are downloaded from the data server 7 to the mobile terminal 3 and run on the mobile terminal 3. Is done. This application program may be distributed via the network 2 or may be recorded and distributed on a recording medium.

  Next, the operation of the sales promotion system 1 will be described.

  FIG. 5 is a sequence diagram showing the operation of the sales promotion system 1.

  The mobile terminal 3 transmits user information necessary for user registration to the data server 7, receives and accumulates point information when a product is purchased at the vending machine 5, and performs an application process for applying. Download is requested (step S111). The data server 7 registers user information in the storage unit 73 (step S112), transmits the application program to the mobile terminal 3 (step S113), and the mobile terminal 3 stores the transmitted application program in the storage unit 32. .

  Next, when the user who owns the mobile terminal 3 purchases a product with the vending machine 5, the product sales apparatus 61 of the vending machine 5 accepts a product purchase request (step S 121), and the product sales system unit 51 receives it. The price of the product to be purchased is notified and a settlement process is requested (step S122). The contactless IC card R / W 53 of the merchandise sales system unit 51 receives the payment processing request, requests the IC card 35 for payment information including the identification information of the IC card 35, and receives payment information from the mobile terminal 3. Is read. And the control part 55 acquires the information of the IC card 35 contained in payment information (step S123), and if the identification information of the IC card 35 is authenticated, the settlement result including the result of subtracting the payment amount due to the product purchase. Is generated as settlement result information. The non-contact IC card R / W 53 writes the payment result information to the portable terminal 3 and performs payment processing by receiving the writing completion from the portable terminal 3 (step S124). The control unit 55 notifies the merchandise sales apparatus 61 that the settlement process has been completed (step S125). The merchandise sales apparatus 61 releases the user's desired purchase merchandise (step S126) and transmits sales information such as which merchandise has been released to the merchandise sales system unit 51 (step S127). The non-contact IC card R / W 53 of the merchandise sales system unit 51 transmits the merchandise identification information of the merchandise purchased by the user to the portable terminal 3 as a return value of the completion of the settlement process (step S128). When the portable terminal 3 receives the identification information of the product information, the display unit 37 displays a mark corresponding to the identification information. And the control part 31 memorize | stores the identification information of merchandise information in the memory | storage part 32 as information for sales promotion (step S129). Further, the merchandise sales apparatus 61 transmits the merchandise identification information to the data server 7 (step S130). The data server 7 may store the received product identification information in the sales promotion information 82 and use it as information for preference analysis.

  Next, when the mobile terminal 3 confirms that the stored sales promotion information satisfies the application condition, the communication unit 33 transmits the sales promotion information to the data server 7 and applies for a prize (step). S131). The control unit 71 of the data server 7 operates the right grant determination program, and performs determination processing for the presence / absence of the right grant (granting a prize product etc.) based on the transmitted sales promotion information (step S132). Is notified to the portable terminal 3 (step S133).

Next, each process shown in the sequence diagram of FIG. 5 will be described in detail.
(Step S111 to Step S113)
The mobile terminal 3 transmits user information necessary for user registration to the data server 7, receives and accumulates point information when a product is purchased by the vending machine 5, and executes an application program for performing application processing. Download from 7.

  FIG. 6 is a flowchart showing a flow of registration and download processing from the mobile terminal 3, and FIG. 7 is a diagram showing an example of a screen displayed on the display unit 37 of the mobile terminal 3 in the registration processing.

  The control unit 31 of the portable terminal 3 connects to a designated site for performing user registration processing (step S201). For example, when a user participates in a campaign for acquiring one “X product” by purchasing a specified number of “X products”, if the registration page button 511 is selected on the display screen shown in FIG. The terminal 3 is connected to a site for registering users participating in the campaign, and the user registration screen shown in FIG.

  Information necessary for user registration on the screen shown in FIG. 7B, that is, information necessary for identifying the mobile terminal 3, such as a name, a nickname, a registered mail address of the mobile terminal 3, a telephone number, and an IC card 35 When an identification number or the like is input and the transmission button 512 is selected, the control unit 31 of the mobile terminal 3 transmits the input information to the data server 7 as user information (step S202).

  When the user information is confirmed and registered by the data server 7, the control unit 31 of the portable terminal 3 downloads the application program from the data server 7 (step S 203) and stores it in the storage unit 32. When the screen shown in FIG. 7C is displayed on the display unit 37 of the portable terminal 3, and the button 513 is selected, the control unit 31 activates the application program.

  If necessary, the control unit 31 receives input of data necessary for the application program and performs initial setting registration (step S204). For example, there are cases where there are a plurality of campaign participating products for which points are to be acquired, and the user designates and inputs the products. If there are a plurality of display templates that can be selected by the user (step S205), the control unit 31 accepts selection of the template by the user (step S206), and displays the template on the display unit 37 (step S207). .

FIG. 8 is a diagram illustrating an example of the template 91 displayed on the display unit 37 of the mobile terminal 3.
(Step S121 to Step S129)
Next, the operation of the sales promotion system 1 when the user purchases a product, acquires point information, and applies for a prize will be described in detail.

  FIG. 9 is a flowchart showing the processing of the control unit 31 of the mobile terminal 3 from the point acquisition to the application for the sweepstakes. This process is performed by the control unit 31 reading the application program stored in the storage unit 32 of the mobile terminal 3.

  A user of the mobile terminal 3 makes a purchase request to the vending machine 5 and makes a payment using the mobile terminal 3. The control unit 31 of the portable terminal 3 makes a settlement request to the product sales system unit of the vending machine 5 (step S301), and performs a settlement process (step S302). The identification information of the IC card 35 is read by the vending machine 5 and a settlement process is performed.

  When the settlement process is completed, the control unit 31 receives the product identification information transmitted from the product sales system unit 51 of the vending machine 5 (step S303), and the position on the template corresponding to the received product identification information. A point mark corresponding to the product identification information is displayed in an overlapping manner (step S304). The position where the point mark is displayed is determined on the display template shown in FIG. 8 by the application program based on the product identification information. The control unit 31 displays a point mark corresponding to the product identification information in a superimposed manner at a position on the template determined corresponding to the product identification information received from the product sales system unit 51.

  FIG. 10 is a diagram illustrating an example of a template on which point marks are displayed. For example, in the template shown in FIG. 10, the solid line portion 93 indicates a point mark that has already been acquired and displayed on the screen, and the broken line portion 94 indicates a point mark that has not yet been acquired.

  Next, the control unit 31 stores information on the display template and the product identification information displayed on the template as sales promotion information, and accumulates the information in the storage unit 32 (step S305). The storage unit 32 stores a transmission instruction condition for a prize downloaded from the data server 7 together with the application program. The control unit 31 determines whether or not the sales promotion information accumulated when the product is purchased by the mobile terminal 3 satisfies the transmission instruction condition (step S306), and ends if it does not satisfy (step S306). 308) When the stored sales promotion information satisfies the transmission instruction condition, an application process is performed (step S307).

  FIG. 11 is a diagram showing an example of a template on which an application button is displayed. For example, if the transmission instruction condition for the sweepstakes is to collect “12” point marks, when a product is purchased and “12” point marks are acquired, an application button 95 is displayed on the template shown in FIG. When the application button 95 is selected, the application process starts. These displays and processes are performed by the control unit 31 based on an application program downloaded from the data server 7 and stored in the storage unit 32.

For example, even when the application button 95 is displayed, the application process is not performed at that time, and the application program can be activated again later to perform the application process.
(Step S131 to Step S133)
FIG. 12 is a flowchart showing the flow of application processing by the sales promotion system 1.

  The control part 31 of the portable terminal 3 displays an application screen on the display part 37 (step S401). If application information is necessary for the application, information input by the user is accepted (step S402), and the sales promotion information stored in the storage unit 32 is transmitted to the data server 7 (step S403). . For example, depending on the sweepstakes, a present may be sent to a home or the like. In step S402, application information such as a home address is input, and the control unit 31 transmits the information to the data server 7 together with sales promotion information.

  The data server 7 receives the transmitted sales promotion information and stores it in the storage unit 73 (step S404). The control unit 71 of the data server 7 confirms the received sales promotion information, determines whether or not to grant rights, that is, determines whether or not to give a prize or service to the user (step S405), and determines the result. Is transmitted to the mobile phone (step S406). The control unit 31 of the portable terminal 3 receives the determination result (step S407), and performs processing such as displaying the determination result on the display unit 37 and storing the determination result in the storage unit 32.

  As the rights granted to the user, for example, there may be rights such as giving another prize-target product, providing a product by lottery, or sending another gift product to the home.

  As described above, according to the sales promotion system 1, by downloading an application program to the mobile terminal 3, points are stored and accumulated when a product is purchased using the mobile terminal 3, and the user is troublesome to operate. The application process is easily done without being conscious of this. Even for the company receiving the application, sales promotion information is sent to the data server 7, and the data server 7 determines whether or not the right is granted based on the information, so that the amount of work, cost and the like can be greatly reduced.

  In addition, since the user's sales promotion information is accumulated and transmitted to the data server 7, it is possible to acquire information on the user's preferences and the like. It can be used for product development work.

  In the following, various embodiments relating to display templates and application conditions that are operated by an application program downloaded to the mobile terminal 3 and displayed on the mobile terminal 3 will be described.

  In the second embodiment of the sales promotion system of the present invention, an application is made by purchasing a specified quantity such as a product of a certain manufacturer. Hereinafter, “apply” means that the sales promotion information stored in the mobile terminal 3 is transmitted to the data server.

  FIG. 13 is a diagram illustrating an example of a display template according to the second embodiment.

  In the display template shown in FIG. 13, for example, when “A product”, “B product”, “C product”, and “D product” handled by “N manufacturer” are purchased, a point mark is displayed, regardless of the type of product. The application is made when the total number of purchased products is equal to or more than the designated number “12”, that is, when 12 point marks are collected.

  That is, the storage unit 32 stores, for example, a condition of 12 or more products handled by a specific manufacturer as a transmission instruction condition. Then, the control unit 31 reads the display template and the product identification information stored in the storage unit 32 as sales promotion information, and the product displayed on the display template is a product (a specific item specified by the transmission instruction condition). If the number of product identification information displayed on the display template is equal to or greater than the number (12 or more) specified in the transmission instruction condition, sales promotion The business information is transmitted to the data server 7.

  The data server 7 can perform a preference analysis such as which product of “N manufacturer” is the most favorite from the sales promotion information stored and transmitted in the mobile terminal 3.

  Next, a third embodiment will be described. The third embodiment of the sales promotion system of the present invention can be applied by purchasing a specified quantity of a specified product of a certain manufacturer.

  FIG. 14 is a diagram illustrating an example of a display template according to the third embodiment.

  For example, if “X product” is a campaign product to be promoted, sales of “X product” may be promoted by providing a display template including them as shown in FIG. it can. The storage unit 32 stores a transmission instruction condition of “purchase“ 4 products ”for each of“ X product ”,“ ○ product ”, and“ □ product ””, and the accumulated sales promotion information is the application condition. If you meet, you apply.

  That is, the storage unit 32 stores, for example, the transmission instruction condition “4 products” for “X product”, “○ product”, and “□ product”, and the control unit 31 displays the display template. The sales promotion information is transmitted to the data server 7 when the mark corresponding to the product identification information is displayed according to the arrangement defined by the transmission instruction condition.

  Further, in the display template shown in FIG. 14, the user's preference information is collected by causing the user to designate “◯ product” or “□ product” (the designation operation is performed in step S <b> 204 or the like shown in FIG. 6). It is possible.

  It is also possible to acquire the user's preference by causing the user to designate all the target products for point acquisition.

  Next, a fourth embodiment will be described. The fourth embodiment of the sales promotion system of the present invention displays a display template in which a point mark arrangement is determined, and applies when a specific arrangement is completed. Here, the specific arrangement can be, for example, a case where point marks such as vertical, horizontal, and diagonal are acquired as in a bingo game.

  FIG. 15 is a diagram illustrating an example of a display template according to the fourth embodiment.

  For example, the user purchases “A product”, “B product”, and “D product”, and points to the vertical positions of positions 96-1, 96-2, 96-3 on the display template shown in FIG. When the mark is displayed, the sales promotion information stored in the portable terminal 3 is transmitted to the data server for application. In other words, the storage unit 32 stores, for example, a transmission instruction condition of any one of vertical, horizontal, and diagonal lines, and the control unit 31 indicates that the mark corresponding to the product identification information displayed on the display template is a transmission instruction condition. When the information is displayed in the array defined in (1), the sales promotion information is transmitted to the data server 7.

  Also, by preparing a plurality of display templates with different point mark arrangements of products and allowing the user to select a display template, the user's preferences can be accumulated and acquired. For example, if a display template having an arrangement of “A product” that is easy to apply is selected, the user prefers “A product”.

  Further, the display template may be selectable again up to a predetermined number of times after purchasing the product.

  Next, a fifth embodiment will be described. The fifth embodiment of the sales promotion system of the present invention displays a display template in which a point mark arrangement is determined based on user preference information, and can be applied when a specific arrangement is completed. The sales promotion information stored in 3 is transmitted to the data server. Here, the specific arrangement can be, for example, a case where point marks such as vertical, horizontal, and diagonal are acquired as in a bingo game. That is, based on the sales promotion information accumulated in the storage unit 32, the mobile terminal 3 displays a display template that defines an arrangement of positions for displaying marks corresponding to the product identification information on the screen, and the storage unit 32. Stores, for example, a transmission instruction condition of any one of vertical, horizontal, and diagonal lines, and the control unit 31 includes an array in which marks corresponding to the product identification information displayed on the display template are defined by the transmission instruction condition. When the information is displayed, the sales promotion information is transmitted to the data server 7.

  FIG. 16 is a diagram illustrating an example of a display template according to the fifth embodiment.

  The application program analyzes the stored user promotion information and causes the display unit 37 to display a display template using the user preference information. For example, when “X product” is a campaign product to be promoted and the user's favorite products are “A product” and “B product”, as in the display template shown in FIG. By placing the point mark position of “product” in the array of “A product” and “B product”, it is possible to promote the sale of “X product”.

  Next, a sixth embodiment will be described. The sixth embodiment of the sales promotion system of the present invention displays a display template in which a point magnification is determined for each product, and the total of the number obtained by multiplying the number of points by the magnification is equal to or greater than a specified number. You can apply for.

  FIG. 17 is a diagram illustrating an example of a display template according to the sixth embodiment.

  In the display template shown in FIG. 17, for example, “A product” and “B product” have “2 times” points, “X product” which is a campaign product to promote sales is 4 times, and “C product” has “1 ×” can be set to promote sales of “X product”. In the display template shown in FIG. 17, the total points of “A product” and “B product” are “6” points, “X product” is “4” points, and “C product” is “1” points. The total points are “11” points. Apply when this is over "12" points.

  That is, the mobile terminal 3 displays a display template in which a mark corresponding to the product identification information and a multiplier for each product are displayed on the screen, and the storage unit 32 has a transmission instruction condition of “12” points or more. The control unit 31 reads the display template stored in the storage unit 32 and sales promotion information that is product identification information, and stores the number of product identification information displayed on the display template and each product. When the total number obtained by multiplying the determined multiplier is equal to or greater than the number determined in the transmission instruction condition, the sales promotion information is transmitted to the sales promotion information server.

  Next, a seventh embodiment will be described. The seventh embodiment of the sales promotion system of the present invention displays a display template in which a point mark arrangement is determined, and can be applied when a specific arrangement is completed, and given to the user by the arrangement. Use templates with different rights.

  FIG. 18 is a diagram illustrating an example of a display template according to the seventh embodiment.

  In the display template shown in FIG. 18, for example, if the points in the vertical columns of the product point mark positions 97-1, 97-2, 97-3 are acquired, the user is given an “X prize”, If the points in the rows next to the point mark positions 98-1, 98-2, 98-3 are acquired, the "Y prize" is applied.

  That is, the storage unit 32 stores a transmission instruction condition of X product in the case of one vertical row and Y product in the case of one horizontal row, and the control unit 31 displays a mark corresponding to the product identification information displayed on the display template. When the information is displayed in an array defined by the transmission instruction condition, the sales promotion information is transmitted to the data server 7.

  By designating the content of the rights granted by the array, it is possible to acquire a preference for the user's rights depending on which array is selected by the user.

  In this sales promotion system, using the infrared communication function of the mobile terminal 3, the product identification information stored in the mobile terminal 3 is exchanged with the product identification information acquired by other mobile terminals, and the application is made. It is possible to use it. Information related to the identification information of the product exchanged by the exchange processing is stored in the storage unit 32 as sales promotion information, transmitted to the data server 7, and used for analysis of user preferences and the like.

  In the description of the present embodiment, an example in which the mobile terminal 3 reads and executes an application program from the storage unit 32 has been described. However, a display template displayed by the mobile terminal 3 is, for example, an Internet browser for the mobile terminal 3 It is good also as a structure which is provided with the function and displays the template for a display by this. That is, when the display unit 37 displays the display template, the Internet browser function may access the data server 7 to request and receive the application program and execute it.

  As described above, according to the present embodiment, the user who is the product purchaser is not aware of the complexity of the operation, and the product provider improves the sales promotion effect of the product without incurring costs. It is possible.

  The preferred embodiments of the sales promotion system and the like according to the present invention have been described above with reference to the accompanying drawings, but the present invention is not limited to such examples. It will be apparent to those skilled in the art that various changes or modifications can be conceived within the scope of the technical idea disclosed in the present application, and these naturally belong to the technical scope of the present invention. Understood.

The figure which shows schematic structure of the sales promotion system which concerns on this Embodiment. Schematic block diagram of mobile terminal Schematic block diagram of vending machine The figure which shows the data information and program which are memorize | stored in a memory | storage part Diagram showing the processing sequence of the sales promotion system Flow chart showing the flow of user information registration and application program download processing The figure which shows an example of the display screen of a user information registration process The figure which shows an example of the display screen of a template Flow chart showing the flow of product identification information display processing and application processing The figure which shows an example of the display screen of the mark corresponding to the identification information of goods The figure which shows an example of the template where the application button is displayed Flow chart showing the flow of the right grant judgment process The figure which shows an example of the display screen of a template The figure which shows an example of the display screen of a template The figure which shows an example of the display screen of a template The figure which shows an example of the display screen of a template The figure which shows an example of the display screen of a template The figure which shows an example of the display screen of a template

Explanation of symbols

DESCRIPTION OF SYMBOLS 1 Sales promotion system 2 Network 3 Mobile terminal 5 Vending machine 7 Data server 31 Control part 32 Memory | storage part 33 Communication part 34 Goods purchase part 35 IC card 36 Input part 37 Display part 51 Goods sales system part 53 Non-contact IC card R / W
55 Control Unit 57 Communication Unit 59 Storage Unit 61 Product Sales Device 73 Storage Unit 81 User Information 82 Sales Promotion Information 83 Rights Granting Information 85 Application Program

Claims (10)

A sales promotion system including a display terminal and a vending machine,
The vending machine is
Inter-terminal communication means for communicating with the display terminal;
Product information transmission processing means for performing processing for transmitting product identification information output based on an input of a product purchase request to the display terminal,
The display terminal is
Corresponding to the identification information of the product purchased by the product purchaser holding the display terminal, a display template for displaying a plurality of marks that can be visually recognized as to what the product is, and the mark on the display template A product display program for displaying the information, a transmission instruction condition that is a condition for transmitting the information for promotion including the identification information of the display template and the identification information of the product purchased by the product purchaser in advance, Means to obtain from outside,
Product information receiving means for receiving the product identification information output from the vending machine based on the input of the purchase request for the product;
The display template is displayed on the screen by executing the product display program, and the product corresponds to the product identification information received by the product information receiving means at a predetermined position on the display template. A product information display means for displaying a mark that can be visually recognized in an overlapping manner so that it is possible to identify that the product has been purchased;
Sales promotion information in which sales promotion information including identification information of the display template and identification information of the received product corresponding to the mark displayed superimposed on the display template is written in the sales promotion information storage unit Information storage means;
Sales promotion information transmitting means for transmitting the sales promotion information recorded in the sales promotion information storage unit to the sales promotion information registration server based on the transmission instruction condition of the acquired sales promotion information. And
The display template includes a display expressing the transmission instruction condition, and can be selected and acquired by the product purchaser. Further comprising the sales promotion information registration server,
The sales promotion information registration server
Sales promotion information receiving means for receiving the sales promotion information from the display terminal;
Rights granting presence / absence judging means for judging whether or not rights are granted to the product purchaser based on the sales promotion information;
A right grant processing means for sending right grant information to the display terminal when the right grant presence / absence judging means determines that the right is present;
The sales promotion system according to claim 1, further comprising: The display terminal is
As the product display program, a display template for displaying a mark that corresponds to the product identification information and that allows the user to visually recognize what the product is is displayed on the screen, and one or more defined in the transmission instruction condition When any of the product identification information is received, a mark that allows the user to visually recognize what the product corresponds to the received product identification information is superimposed at a predetermined position on the template in the order of reception. Product display program storage means for storing a program for causing the product information display means to execute processing to display
The sales promotion information storage unit stores the transmission instruction condition,
The sales promotion information transmitting unit reads the display template stored in the sales promotion information storage unit and the sales promotion information which is identification information of the product, and identifies the product displayed on the display template. 2. The sales promotion information is transmitted to the sales promotion information server when the number of information is equal to or more than the number determined by the transmission instruction condition. Sales promotion system. The display terminal is
As the product display program, a display template for displaying a mark that allows the user to visually recognize what the product is at a position determined for each product identification information is displayed on the screen, and the transmission instruction condition 1 If any of the above-mentioned product identification information is received, in the order received, what is the product corresponding to the received product identification information at a position determined for each product identification information on the template? Product display program storage means for storing a program for causing the product information display means to execute a process of displaying a mark that can be visually recognized as being present,
The sales promotion information storage unit stores the transmission instruction condition,
The sales promotion information transmitting means reads the display template stored in the sales promotion information storage unit and the sales promotion information which is identification information of the product, and the product displayed on the display template is If the number of product identification information displayed on the display template is equal to or greater than the number specified in the transmission instruction condition, the sales The sales promotion system according to claim 1, wherein the sales promotion information is transmitted to the sales promotion information server. The display terminal is
As the product display program, a display template for displaying a mark that allows the user to visually recognize what the product is at a position determined for each product identification information is displayed on the screen, and the transmission instruction condition 1 If any of the above-mentioned product identification information is received, in the order received, what is the product corresponding to the received product identification information at a position determined for each product identification information on the template? Product display program storage means for storing a program for causing the product information display means to execute a process of displaying a mark that can be visually recognized as being present,
The sales promotion information storage unit stores the transmission instruction condition,
The sales promotion information transmitting means reads the display template stored in the sales promotion information storage unit and the sales promotion information which is identification information of the product, and stores the product information displayed on the display template. 2. The sales according to claim 1, wherein when the mark corresponding to the identification information is displayed in an array defined by the transmission instruction condition, the sales promotion information is transmitted to the sales promotion information server. Promotion system. The display terminal is
As the product display program , it is visually recognized what the product is at a position determined for each identification information of one or more products including the product determined based on the sales promotion information accumulated by the sales promotion information accumulating means. When a display template for displaying a possible mark is displayed on the screen and one of the identification information of one or more products defined in the transmission instruction condition is received, the products in the template are received in the order received. A program for causing the product information display means to execute a process of displaying a mark that can be visually recognized as to what is the product corresponding to the received identification information of the product at a position determined for each identification information. Product display program storage means for
The sales promotion information storage unit stores the transmission instruction condition,
The sales promotion information transmitting means reads the display template stored in the sales promotion information storage unit and the sales promotion information which is identification information of the product, and stores the product information displayed on the display template. 2. The sales according to claim 1, wherein when the mark corresponding to the identification information is displayed in an array defined by the transmission instruction condition, the sales promotion information is transmitted to the sales promotion information server. Promotion system. The display terminal is
As the product display program, a display template for displaying on the screen a mark that can be visually recognized as to what the product is and a multiplier determined for each product at a position determined for each product identification information is displayed on the screen. When one of the identification information of one or more products defined in the transmission instruction condition is received, the received products are placed at a position determined for each of the product identification information on the template in the order received. A product display program storage means for storing a program for causing the product information display means to execute a process of displaying a mark that can be visually recognized as to what the product is corresponding to the identification information of
The sales promotion information storage unit stores the transmission instruction condition,
The sales promotion information transmitting unit reads the display template stored in the sales promotion information storage unit and the sales promotion information which is identification information of the product, and identifies the product displayed on the display template. When the total number obtained by multiplying the number of information and the multiplier determined for each product is equal to or greater than the number determined in the transmission instruction condition, the sales promotion information is changed to the sales promotion information. The sales promotion system according to claim 1, wherein the system is transmitted to a server. The display terminal is
As the product display program, a display template for displaying on the screen a mark that can be visually recognized as to what the product is and a right given by the arrangement of the marks at a position determined for each piece of product identification information. When one of the identification information of one or more products defined in the transmission instruction condition is received and received, the reception is performed at a position defined for each identification information of the products on the template in the order of reception. A product display program storage means for storing a program for causing the product information display means to execute a process of displaying a mark that can be visually recognized as to what the product is corresponding to the identification information of the product,
The sales promotion information storage unit stores the transmission instruction condition,
The sales promotion information transmitting means reads the display template stored in the sales promotion information storage unit and the sales promotion information which is identification information of the product, and stores the product information displayed on the display template. 2. The sales according to claim 1, wherein when the mark corresponding to the identification information is displayed in an array defined by the transmission instruction condition, the sales promotion information is transmitted to the sales promotion information server. Promotion system. The vending machine is
Payment request means for transmitting a payment information request to the display terminal based on an input of a purchase request for a product;
Payment information receiving means for receiving payment information from the display terminal;
Payment means for performing payment processing based on the payment information, and
9. The sales promotion system according to claim 1, wherein the product information transmission processing means transmits the product identification information to a display terminal when the settlement processing is completed. The inter-terminal communication means is a non-contact IC communication means,
The sales promotion system according to any one of claims 1 to 9, wherein the display terminal is a mobile phone incorporating a non-contact IC media function.

Images