JP5018352B2 - Server device that inserts and distributes advertisements in book content - Google Patents

Description

The present invention relates to an apparatus that displays an advertisement on a mobile terminal device that is browsing electronic content.
The present invention is particularly useful in the use of an electronic book in which an advertisement page can be appropriately inserted.

With the spread of mobile terminal devices in recent years, users of mobile terminal devices acquire page content composed of a large number of pages, such as electronic books, from the WEB site on the Internet, and reproduce it on the display screen of the mobile terminal device. Opportunities to browse are increasing. At this time, it is possible to appropriately distribute the advertisement to the reader of the electronic book.
Here, in order to effectively display e-books and advertisements on the small display screen of the mobile terminal device, Flash Lite format that can automatically adjust the display size of the page content according to the screen size and display it large Often use content. This type of page content is content edited for a mobile terminal device, and is divided into page content files having a file capacity that can be received by the mobile terminal device.
In this Flash Lite format content, an operation of browsing a paper magazine or catalog can be expressed on a display device by using a moving image (= a continuously moving scene) that scrolls a page. The end screen of the operation of turning the page of each moving image is in a state where the page of the book is displayed.
In this way, the mobile terminal device can receive the page content file including the page to be displayed and reproduce and display the page.

Patent Document 1 discloses a technique for controlling an advertisement of electronic content so that an advertisement is selected according to the number of advertisement outputs (= the number of advertisements provided) and stored in the electronic contents provided to the user terminal. Yes.
Patent Document 2 discloses a technology for distributing electronic content that allows a user 120 who has received content accompanied by an advertisement to browse the content by using the privilege points to remove the advertisement (that is, to hide the content). Has been.
Non-Patent Document 1 discloses a technology for creating a video content file in Flash Lite format by dividing video content that changes screens so as to turn pages into file capacities that can be received by the mobile terminal device.
JP 2004-220429 A (paragraph 0025, paragraph 0037, FIGS. 6 and 9) JP 2002-334255 A (paragraph 0083 to paragraph 0088, FIG. 7) Manabu Komatsu, “Creating Mobile Flash Content from the Basics”, First Edition, Technical Review Co., Ltd., September 15, 2004,

With the techniques of Patent Literature 1 and Patent Literature 2, it takes time and effort to edit content incorporating an advertisement.
In the technique of Patent Document 2, even when an advertisement is unnecessary, an unnecessary work of incorporating the advertisement into content must be performed.

The present invention has been made in order to solve the above-described points, and an object of the present invention is to distribute electronic contents that can be easily and easily inserted at any time when an advertisement can be inserted. It is to provide a server device.

The present invention, in the following manner, to solve the above problems.
That is, the first inventions application, mobile content, via a network, a content server apparatus which distributes to the mobile terminal device by inserting the advertisement page at a predetermined timing, which is information for identifying the advertisement insertion Page Ad This is a set of display timing information (397a) and several content files (391) constituting one portable content, and is composed of several consecutive pages in which a page to be reproduced and displayed first is set. Included in the page request is a storage means for storing a set of content files and a data file as advertisement content, a page request receiving means (310) for receiving a page request including page specifying information transmitted by the mobile terminal device, and The page insertion information is checked by comparing the page identification information with the advertisement display timing information. And timing determination means for determining timing or not, only when the insertion timing, URL setting content file to initially display the page specified by the page requested page specification information includes advertising content description or code to redirect or a advertisement page creating means for creating an ad page containing a hyperlink tags to the URL (340), if not insert timing is specified by the page requested page specification information Content file selection means (345) for reading the content file set to display the page to be displayed first , the advertisement page created by the advertisement page creation means, or the requested page read by the content file selection means Content file corresponding to specific information Or a server device, characterized in that it comprises a page returning means for returning the direct URL specified content file to the portable terminal device (350), the.

In this way, by separately transmitting the electronic content page and the advertisement page, the advertisement can be displayed easily and easily at a desired timing.

A second aspect of the first aspect of the invention, the page specification information is characterized and to salicylate over server device that includes content identification information.

In a third aspect of the first invention of the present application, the storage means stores advertisement content associated with the advertisement identification information, and advertisement log data that receives an answer of advertisement frequency information having the advertisement identification information, Refer to the advertisement log data, select the advertisement frequency calculation means for calculating the advertisement frequency information of the advertisement identification information, the advertisement identification information with the lowest advertisement frequency, and select the advertisement content associated with this advertisement identification information An advertisement content selection means, an advertisement log registration means for creating advertisement log data including advertisement identification information and additionally registering it in the advertisement log data of the storage means, and the advertisement page creation means use page specification information of a page request. If the page identification information in the advertisement display timing information matches and the two match, the advertisement content selected by the advertisement content selection means is selected. Create an ad page containing the description or code to redirect the URL of the content file corresponding to viewing the page requested page specification information, it is a feature and be Rusa over server device.

A fourth aspect of the first invention, the content file is a Flash Lite file, it is a feature and be Rusa over server device.

This application is the second inventions, the advertisement display timing information for specifying the advertisement insertion page, a number of content files constituting one mobile content, what pages to first reproduction display is set Using a set of content files consisting of consecutive pages and a data file as advertising content, the mobile content is inserted into the mobile terminal device by inserting the advertising page at a predetermined timing through the network. The receiving step for receiving the page request including the page specifying information transmitted by the mobile terminal device, the page specifying information included in the page request, and the timing for inserting the advertisement by comparing the advertisement display timing information and whether timing determination step of determining whether only when the insertion timing, wide The page requested page description or code to redirect the URL of the setting content file to initially display the page specified by the identification information includes the content, or the advertisement page that contains a hyperlink tags to the URL An advertisement page creation step to be created, a content file selection step for reading out a content file set to display first the page specified by the page identification information requested by the page if it is not the insertion timing, and an advertisement page creation An advertisement page created by the step , or a content file set to display first the page specified by the page-requested page specifying information read by the content file selection means, or content directly designated by a URL Phi Which is a method of inserting displaying ads on mobile content, characterized in that the page return step of returning the mobile terminal device, made in a procedure including.

This application is a third inventions, by incorporating a computer, a computer program for operating a computer as a server apparatus of the present first invention.

This application fourth inventions, a computer readable recording medium recording a computer program of the present third invention.

According to the present invention, an advertisement can be displayed at any timing without being incorporated into the content.

Hereinafter, embodiments of the present invention will be described in more detail with reference to the drawings.

FIG. 1 is a diagram for explaining the outline of a book content providing system 1 for posting an advertisement according to the present invention. The book content providing system 1 for posting an advertisement according to the present invention includes a server device 300 (book content) that distributes book content when the mobile terminal device 100 (mobile phone) browses a page of mobile content (for example, book content). Server device) distributes book content while inserting an advertisement page at a predetermined timing.

A book content providing system 1 for posting an advertisement according to the present invention is configured by connecting a mobile terminal device 100 and a book content server device 300 via a network. The network is a network in which a mobile phone carrier network including a base station 900 that is wirelessly connected to the mobile terminal device 100 is connected to the Internet 700 via the gateway 800.

The book content server device 300 is a server computer that includes a central processing unit (CPU) and is controlled by a computer program. A large-capacity storage means composed of a hard disk or the like is provided, and book content files are stored. In addition, in order to distribute contents through the Internet, existing HTTP server software such as Apache (hereinafter simply referred to as an HTTP server) is provided.

The book content is divided into content files having a file capacity that can be received by the mobile terminal device.
Therefore, when a page of a book that the viewer wants to browse is included in the content file of the mobile terminal device 100, it may be displayed. However, when it is desired to browse a page that is not included in the content file of the mobile terminal device 100, the content file including the desired page is acquired from the book content server device 300, and the page is displayed.

In the following, a content file in Flash Lite format will be described as an example.
FIG. 16 is an explanatory diagram of the display operation of the content file in the Flash Lite format.
When the portable terminal device 100 acquires the content file 391 in the Flash Lite format from the book content server device 300, it should be noted that the page 391a set to be played first is automatically displayed.
Therefore, when the mobile terminal device 100 wants to display a page that is not included in the content file 391 of the mobile terminal device 100, the mobile terminal device 100 acquires another content file 391 that is set to be reproduced first. Then, the page 391a is displayed.

FIG. 2 is a diagram illustrating the timing for displaying the advertisement page.
FIG. 2 illustrates an advertisement display timing at which an advertisement page 394 is inserted and displayed when a screen transition (page transition) from one page 392 of the content file 391 to another page 392 in the mobile terminal device.

The advertisement display timing in FIG. 2A indicates that an advertisement page 394 is inserted and displayed every page transition of two pages. For example, it is the advertisement display timing when the book content is viewed free of charge. The content file 391 is composed of two pages 392. At this time, the mobile terminal device 100 always receives the advertisement page 394 before receiving the next content file 391 by making a page request for odd pages. In other words, the book content server device 300 transmits the advertisement file 394 to the mobile terminal device 100 and then transmits the content file 391.

The advertisement display timings of (b-1) and (b-2) in FIG. 2 indicate that an advertisement page 394 is inserted and displayed for every four page transitions. For example, the advertisement display timing when the viewing fee A is paid.
(B-1) in FIG. 2 is a case where the content file 391 is composed of two pages 392.
FIG. 2B-2 shows a case where the content file 391 is composed of four pages 392. In any case, when a page request is made for the remaining pages (5 pages, 9 pages,...) Divided by 4, the mobile terminal device 100 must make sure that the advertisement page is received before receiving the content file 391. You will receive 394.

The advertisement display timings of (c-1) and (c-2) in FIG. 2 indicate that an advertisement page 394 is inserted and displayed every page transition of six pages. For example, it is the advertisement display timing when the viewing fee B is paid.
(C-1) in FIG. 2 is a case where the content file 391 is composed of two pages 392.
(C-2) in FIG. 2 shows a page request for one page (7 pages, 13 pages,...) Divided by 6 in any case where the content file 391 is composed of 6 pages 392. When you went. The mobile terminal device 100 always receives the advertisement page 394 before receiving the content file 391.

Thus, when the mobile terminal device 100 receives the content file 391 from the book content server device 300, the advertisement page 394 is inserted and distributed at a predetermined timing.

FIG. 3 is a conceptual diagram of the book content server apparatus 300. The book content server apparatus 300 includes a storage unit 390, an existing HTTP server 302 (for example, Apache), and a program module 304 to be called from now on. The program module 304 operates when a computer program stored in the storage device is read and executed by the central processing unit of the server computer.

The storage unit 390 stores a content file 391, advertisement content 393 (for example, advertisement image data), and an advertisement management database 397. The content file 391 is a file associated with the page identification information (= page number).
Here, the content file 391 associated with the page specifying information (= page number) is a content file set so that the specified page is reproduced and displayed first. In this system, a plurality of content files 391 corresponding to such page numbers are collected to constitute one content (corresponding to one book title or the like).

The advertisement content 393 is content data (for example, advertisement image data) including advertisement identification information (= advertisement ID). The advertisement management database 397 is a database including advertisement display timing information 397a. The advertisement display timing information 397a is a list of page numbers or a page interval value. (Details will be described later)

The page request receiving unit 310 receives a page request including page specifying information (for example, a page number) transmitted by the mobile terminal device 100 or a request by a URL that directly designates a content file.

The advertisement display timing inquiry means 320 inquires the advertisement management database 397 about the advertisement display timing including the page specifying information, and receives the answer of the advertisement display timing information 397a.

The timing determination unit 330 determines whether or not there is an item that matches the page specification information of the page request in the list of page numbers of the advertisement display timing information 397a received as an answer by the advertisement display timing inquiry unit 320. . If there is a match, it is the advertisement display timing, and if there is no match, it is not the advertisement display timing.
Alternatively, the timing determination unit 330 divides the page specific information of the page request by the page interval value of the advertisement display timing information (397a) received as an answer by the advertisement display timing inquiry unit 320, and determines whether or not the remainder is 1 Determine. If the remainder is 1, it is the advertisement display timing, and if the remainder is not 1, it is not the advertisement display timing.

The advertisement frequency inquiry means 360 inquires the advertisement management database 397 about the advertisement frequency, and receives a reply of the frequency information having the advertisement identification information.
The advertisement content selection means 370 extracts the advertisement identification information with the lowest advertisement frequency from the frequency information received by the advertisement frequency inquiry means 360, and stores the advertisement content 393 having this advertisement identification information in the storage means. Select from the contents 393.
The advertisement page creation means 340 uses the advertisement content selected by the advertisement content selection means 370 to redirect to the URL of the content file corresponding to the page specification information of the page request transmitted by the mobile terminal device at the advertisement display timing. Alternatively, an advertisement page including a code or a hyperlink tag to the URL is created.

The content file selection means 345 reads the content file corresponding to the page specific information requested for the page when it is not the insertion timing. Note that there are two methods for associating page specifying information (= page number) with a file: including the page number in the file identification information of the content file; and including the page number in the name of the folder storing the content file.

The advertisement log registration unit 380 creates log information including advertisement identification information included in the advertisement content of the created and transmitted advertisement page, and records it in the advertisement management database 397.

The page reply means 350 is an advertisement page created by the advertisement page creation means 340, a content file corresponding to the page-requested page specific information read by the content file selection means 345, or a static URL directly designated by URL. A file (content file requested by a redirect or hyperlink after the advertisement is displayed) is returned to the mobile terminal device.

Note that the page request receiving unit 310 and the page reply unit 350 are functions realized by the HTTP server 302.
In addition, content file selection means 345, advertisement display timing inquiry means 320, timing determination means 330, advertisement frequency inquiry means 360, advertisement content selection means 370, advertisement page creation means 340, advertisement log registration means 380, Is a program prepared for the book content server apparatus 300 to generate a dynamic page. In the following description, these may be collectively referred to as the program module 304.

FIG. 4 is an explanatory diagram of the advertisement management database 397. The advertisement management database 397 includes a publication TBL397p, a log TBL397q, an advertisement TBL397r, an advertiser TBL397s, a publisher TBL397t, a purchase history TBL397u, and an advertisement genre TBL397v.

The publication TBL397p is an electronic book management table. The items of the publication TBL 397p include a book ID 397d, a book name, a content URL 397c, an advertisement display timing 397a, an advertisement genre ID, an advertisement insertion period, a publisher ID, and a price. Here, the advertisement display timing 397a is. The information specifying the advertisement insertion page is a list of page numbers into which advertisements are inserted. Alternatively, the information specifying the advertisement insertion page may be a numerical value (for example, every 2 pages, every 4 pages, etc.) indicating the page interval at which the advertisement is inserted.

The log TBL397q is a table for managing advertisement history. Items of the log TBL397q are a log ID, log contents, an advertisement ID 397b, a book ID, a date, a terminal ID, and the like.

The advertisement TBL 397r is a table for managing the advertisement content 393. Items of the advertisement TBL 397r are an advertisement ID, an advertisement name, an advertisement image URL 397e, an advertisement genre, and the like.

The purchase history TBL397u is a table that manages the purchase history of electronic books purchased by the mobile terminal device. The items of the purchase history TBL397u are a terminal ID and a purchase amount.

The advertiser TBL397s is a table for managing the advertiser name. The publisher TBL397t is a table that manages publisher names. The advertisement genre TBL397 is a table for managing advertisement genre names.

FIG. 5 is a conceptual diagram of the mobile terminal device 100. The mobile terminal device 100 includes a display unit 102, a WEB browser 110, and a content player 120.

The display unit 102 is an LCD or an EL. The input unit 101 is a key button. The communication unit 103 is an antenna. The storage unit 109 is a semiconductor memory.

The WEB browser 110 and the content player 120 are computer programs. The WEB browser 110 is a mobile phone browser, and the content player 120 is a FLASH player.

The WEB browser 110 connects to the book content server apparatus 300 using a URL including file identification information, and receives and holds the advertisement page and the content file 391 returned from the book content server apparatus 300. The content player 120 reproduces the content file 391 (first page thereof) and displays it on the display unit 102.

The content player 120 receives the page selection information of the content file input from the interactive interface object displayed on the display unit.
When the selected page is included in the content file 391 held in the WEB browser 110, the content player 120 reproduces and displays this. When the selected page is not included in the content file 391 held in the WEB browser 110, the WEB browser 110 transmits a content file transmission request including page selection information to the book content server apparatus 300.

6 to 8 are explanatory diagrams of display screens of the mobile terminal device 100. FIG.

FIG. 6 is an example of a content selection screen.
It is an example of a content selection screen 100a in which the WEB browser 110 displays a list of book names of electronic books.

FIG. 7 is an example of a screen that displays a content page.

FIG. 7A is an example of a screen 100c on which the content player 120 displays the first page of content (= the cover page of an electronic book).
On the front of the screen, a content cover page is displayed. A dialog interface object (= page selection menu) is displayed on the left side of the screen. Page selection information (= page number) is input using a page selection menu.

FIG. 7B is an example of the display screen 100d of the selected page. In this example, the page selected from the page selection menu is displayed on the display screen 100d.
In the selection page screen 100d, as in (a), a content page is displayed on the front of the screen, and a dialog interface object (= page selection menu) is displayed on the left side of the screen.

FIG. 8 shows an example of advertisement display. FIG. 8 shows an example of an advertisement screen 100e on which an advertisement image 393 and a message “Display the next page after 5 seconds” are displayed. The advertisement screen 100e is set to automatically switch to the display screen 100d of the originally selected page after the advertisement image 393 is displayed for about 5 seconds.

FIG. 9 is an explanatory diagram of content selection processing.
The WEB browser 110 of the mobile terminal device 100 issues a new publication list screen request to the book content server device 300 (FIG. 9 (1)).
The HTTP server 302 of the book content server apparatus 300 receives the new publication list screen request of the portable terminal apparatus 100, and the program module 304 called from the HTTP server 302 inquires the advertisement management database 397 about the new publication information ((2)).
The advertisement management database 397 accepts a new publication information inquiry and returns newly published book information ((3)).

The program module 304 of the book content server device 300 creates content selection screen data using the newly published book information, and the HTTP server 302 returns this to the mobile terminal device 100 ((4)).
The WEB browser 110 of the portable terminal device 100 receives the content selection screen data returned from the book content server device 300 and displays the content selection screen 100a ((5)).

The browser uses the input unit 101 to select a book name from the electronic book name list on the content selection screen 100a of the mobile terminal device 100 ((6)).
The WEB browser 110 receives a book ID corresponding to the selected book name, and transmits a content request including the book ID to the book content server apparatus 300 ((7)).

The HTTP server 302 of the book content server apparatus 300 receives the content request transmitted from the mobile terminal apparatus 100, and the program module 304 called from the HTTP server 302 uses the advertisement management database 397 for the content URL of the book ID included in the content request. (8).
The advertisement management database 397 receives the content URL inquiry, refers to the publication TBL397p, and returns the content URL of the corresponding book ID (= the URL of the Flash Lite format content file that first displays the cover) to the program module 304. (Same as (9)).

The program module 304 of the book content server apparatus 300 creates information to be redirected to the returned content URL, and the HTTP server 302 transmits the information to the mobile terminal apparatus 100 ((10)).

The WEB browser 110 of the mobile terminal device 100 receives the redirect information transmitted by the book content server device 300 and accesses the content URL designated as the redirect destination ((11)).
The HTTP server 302 of the book content server device 300 receives the content URL from the portable terminal device 100, selects the corresponding content file 391 from the content file 391, and returns this (12).

The WEB browser 110 of the mobile terminal device 100 receives the content file 391 transmitted by the book content server device 300, and the content player 120 is set to be played first using the received content file 391. The page 392a (= cover) is displayed on the display screen 100c (same (13)).

FIG. 10 is an explanatory diagram of page selection and display processing.
The viewer uses the input unit 101 to select a desired page (here, next page, previous page) from the page selection menu (= interactive interface object) displayed on the left side of the cover display screen 100c of the mobile terminal device 100. Page or TOP page) is selected (FIG. 10 (1)).
The WEB browser 110 of the mobile terminal device 100 transmits a request (= content file transmission request, page request) including a page number, a terminal ID, and a book ID corresponding to the selected page selection menu to the book content server device 300. (Same as (2)).

The page request receiving unit 310 of the book content server apparatus 300 receives the page request transmitted by the mobile terminal apparatus 100 ((3)).
The advertisement display timing inquiry means 320 creates an advertisement display timing inquiry using the page number and book ID included in the request, and inquires the advertisement management database 397 about the advertisement display timing ((4)).

The advertisement management database 397 receives the advertisement display timing query, refers to the publication TBL397p, and replies to the advertisement display timing inquiry means 320 with the advertisement display timing information 397a of the corresponding book ID ((5)). .

The timing determination unit 330 collates the page number of the received advertisement display timing information 397a with the number string of the advertisement display timing information 397a, and there is a match with the page number in the number string of the advertisement display timing information 397a. It is determined whether or not to do.

When the advertisement display timing determination result is not the timing for displaying the advertisement (= when the page number of the page request does not exist in the advertisement display timing information), the content file selection unit 345 displays the content corresponding to the requested page number. The file 391 is selected, and the HTTP server 302 returns this to the mobile terminal device 100 ((6)).
The WEB browser 110 of the mobile terminal device 100 receives the content file 391 returned from the mobile terminal device, and the content player 120 uses the received content file 391 to set a page 392d that is set to be played first. (= Selected page) is reproduced and displayed ((7)).

The viewer uses the input unit 101 to select a desired page from the page selection menu (= interactive interface object) displayed on the left side of the screen 100d on which the page is displayed ((9)).
The WEB browser 110 of the portable terminal device 100 transmits a request (= content file transmission request, page request) including the selected page number, terminal ID, and book ID to the book content server device 300 ((10)). Returning to (3) of FIG.

When the result of the advertisement display timing information 397a is the timing to display the advertisement (= when the number matching the page number of the page request exists in the advertisement display timing information), the process proceeds to (1) in FIG. (8)).

Next, processing for creating an advertisement page by selecting one image from a plurality of advertisement images will be described. The advertisement images are classified according to the advertisement genre, and an image is selected from the advertisement images of the advertisement genre set in the book content.

FIG. 11 is an explanatory diagram of a process of creating an advertisement page by selecting an advertisement image that is used less frequently.
It continues from (8) “In the case of advertisement timing” in FIG.
The advertisement frequency inquiry means 360 inquires of the advertisement management database 397 about the advertisement ID included in the advertisement genre ID of the electronic book (FIG. 11 (1)).
The advertisement management database 397 receives the advertisement ID inquiry selection, refers to the advertisement TBL 397r, and replies to the advertisement frequency inquiry means 360 with the corresponding advertisement ID ((2)).

The advertisement frequency inquiry means 360 inquires the advertisement management database 397 about the number of times each answer ID is displayed (= the number of log registrations) ((3)).
The advertisement management database 397 receives an inquiry about the display number of each advertisement ID, and refers to the log TBL397q to answer the display frequency of each advertisement ID to the advertisement frequency inquiry means 360 ((4)).

The advertisement content selection unit 370 extracts the advertisement ID having the smallest display number from the display number of each advertisement ID received by the advertisement frequency inquiry unit 360 ((5)).

The advertisement content selection means 370 inquires the advertisement management database 397 about the advertisement image URL of the extracted advertisement ID ((6)).
The advertisement management database 397 receives the advertisement image URL inquiry, refers to the publication TBL397p, and returns the corresponding advertisement image URL to the advertisement content selection unit 370 ((7)).

The advertisement content selection means 370 selects the corresponding advertisement image 393 from the advertisement content 393 using the advertisement image URL answered from the advertisement management database ((8)).

The advertisement page creation means 340 acquires the URL of the content file to be redirected after displaying the advertisement, and uses this URL and the advertisement image 393 of the advertisement image URL selected by the advertisement content selection means 370, after a set time. An advertisement page (that is, an advertisement page redirected to a URL including a page number and a book ID) that jumps to a content file that reproduces and displays a desired page selected (for example, after 5 seconds) is created, and page reply means 350 Transmits this to the portable terminal device ((9)). The advertisement page may include the URL of the desired content file requested for the page in the hyperlink tag of the advertisement page, instead of requesting the redirect after the advertisement is displayed.

The WEB browser 110 of the mobile terminal device 100 receives the advertisement page transmitted by the book content server device 300 and displays it on the advertisement screen 100e ((10)).
When 5 seconds have elapsed after displaying the advertisement screen 100e, the WEB browser 110 issues an HTTP request with the specified redirect URL to access the book content server apparatus 300 ((11)).
The page request receiving means 310 of the book content server apparatus 300 receives a request with a URL that directly designates the content file transmitted by the mobile terminal apparatus 100 ((12)). The content reply unit 350 returns the requested content file in response to the request by the URL that directly designates the content file ((13)).

Example 1
Next, an embodiment in which a subscription fee is paid and an electronic book with advertisement is browsed will be described.
This is an example in which the display timing of the advertisement page varies depending on the amount of the subscription fee.
At this time, the publication TBL 397p in the advertisement management database 397 stores payment amount-corresponding advertisement display timing information 397a.

FIG. 12 is an example of a subscription fee selection screen 100b.
The option of the subscription fee selection screen 100b is “Read for free Read for 100 yen Read for 200 yen Regular purchase and read”.

FIG. 13 is an example of a subscription fee payment screen.
FIG. 13A shows an example of a screen 100g (membership subscription fee payment screen) for paying a subscription fee from a terminal registered as a member.
FIG. 13B is an example of a non-member subscription fee payment screen 100h.

FIG. 14 is an explanatory diagram of payment processing by a member.
(1) to (7) are the same as (1) to (7) in FIG.

The HTTP server 302 of the book content server apparatus 300 receives the book ID transmitted from the portable terminal apparatus 100, and the program module 304 called from the HTTP server 302 inquires the advertisement management database 397 about the subscription fee of the book ID (see FIG. 14 (8)).
The advertisement management database 397 accepts the subscription fee inquiry, refers to the publication TBL397p, and returns the price (= subscription fee) of the corresponding book ID to the program module 304 ((9)).

The program module 304 creates subscription fee selection screen data using the returned subscription fee, and the HTTP server 302 transmits it to the mobile terminal device 100 ((10)).
The WEB browser 110 of the portable terminal device 100 receives the subscription fee selection screen data returned from the book content server device 300 and displays the subscription fee selection screen 100b ((11)).

The viewer uses the input unit 101 to select a subscription fee on the subscription fee selection screen 100b ((12)).
The WEB browser 110 of the portable terminal device 100 transmits the book ID, the subscription fee, and the terminal ID to the book content server device 300 ((13)).

The HTTP server 302 of the book content server apparatus 300 receives the book ID, the subscription fee, and the terminal ID transmitted by the mobile terminal apparatus 100, and the program module 304 called from the HTTP server 302 stores the user ID of the terminal ID in the advertisement management database 397. (14).
The advertisement management database 397 receives the user information inquiry, refers to the purchase history TBL 397u, and returns the purchase history of the book ID / book ID to the program module 304 ((15)).

The program module 304 refers to the book ID of the returned purchase history from the advertisement management database 397 to check whether or not there is a purchase, and if not purchased, creates a subscription payment screen data for the member. The HTTP server 302 transmits this to the mobile terminal device 100 ((16)).

The mobile terminal device 100 receives the subscription fee payment screen data transmitted by the book content server device 300, and the WEB browser 110 displays the subscription fee payment screen 100g ((16)).
The WEB browser 110 of the mobile terminal device 100 accepts the purchase information input on the displayed subscription fee payment screen 100g and transmits it to the book content server device 300 ((17)).

The HTTP server 302 of the book content server device 300 accepts the purchase information and content URL query transmitted by the mobile terminal device 100. (Id. (18)).
The program module 304 called from the HTTP server 302 registers the purchase information in the purchase history TBL 397u of the advertisement management database 397 ((19)).

(20) in the figure is the same as (8) in FIG.
(21) in the figure follows (1) in FIG.

FIG. 15 is an explanatory diagram of processing for displaying a page on the terminal device that has performed payment processing.
(1) to (5) in the figure are the same as (9) to (13) in FIG.
(6) to (8) in the figure are the same as (1) to (3) in FIG.

The program module 304 uses the payment amount information, the page number included in the URL, and the book ID to generate advertisement display timing inquiry information according to the payment amount, and displays the advertisement corresponding to the payment amount in the advertisement management database 397. The display timing is inquired (FIG. 15 (9)).
The advertisement management database 397 accepts the advertisement display timing query corresponding to the payment amount, refers to the publication TBL397p, and pays the advertisement display timing information 397a corresponding to the payment amount of the book ID and the advertisement content URL (= advertisement image URL). To the program module 304 (same as (10)).

(11) in the figure is the same as (6) in FIG. Also, (12) in the figure is the same as (7) in FIG.

Thus, the advertisement page is distributed to the mobile terminal device 100 according to the advertisement display timing corresponding to the payment amount.

If the amount of data handled is small, the advertisement management database may not be used.

Schematic diagram of a book content providing system 1 for posting an advertisement according to the present invention Diagram explaining timing to display advertisement page Detailed configuration diagram of book content server apparatus 300 Illustration of advertisement management database 397 Detailed configuration diagram of the mobile terminal device 100 Example of content selection screen Example of a screen that displays a content page Ad display example Illustration of content selection process Illustration of page selection and display processing Explanatory diagram of processing to create an advertising page by selecting an advertising image (Example 1) Example of subscription fee selection screen 100b Example 1 Subscription payment screen example (Example 1) Explanatory diagram of payment processing by members (Embodiment 1) Explanatory diagram of processing for displaying a page on a terminal device that has made payment processing Illustration of the display operation of Flash Lite format content files

Explanation of symbols

1 Book Content Providing System 100 for Posting an Advertisement According to the Present Invention 100 Mobile Terminal Device 110 WEB Browser 120 Content Player 300 Server Device 302 Inserting and Distributing an Advertisement into Book Content 302 HTTP Server 304 Program Module 310 Page Request Receiving Unit 320 Content file return means 340 Advertisement page creation means 360 Advertisement frequency calculation means 370 Advertisement content selection means 380 Advertisement log registration means 391 Content file, book content file 392 in Flash Lite format Book content page 393 Advertisement content, advertisement image 397 Advertisement management database 397a Advertisement display timing information 397b Advertisement ID, advertisement identification information 397c Content URL
397d Book ID, book identification information 397e Advertising image URL

Claims (7)

A content server device that inserts an advertisement page at a predetermined timing through a network and distributes the mobile content to a mobile terminal device,
Ad display timing information, which is information identifying the ad insertion page,
A set of several content files constituting one mobile content, and a set of content files composed of several consecutive pages in which a page to be reproduced and displayed first is set ;
Data files as advertising content,
Storage means for storing
Page request receiving means for receiving a page request including page specifying information transmitted by the mobile terminal device;
Timing determination means for comparing the page identification information included in the page request with the advertisement display timing information to determine whether or not it is a timing to insert an advertisement;
Only when it is the insertion timing , description or code for redirecting to the URL of the content file set to display the page specified by the page specifying information requested by the page including the advertisement content, or to the URL An ad page creation means for creating an ad page including the hyperlink tag of,
If it is not the insertion timing, content file selection means for reading a content file set to display the page specified by the page specification information requested by the page first ,
An advertisement page created by the advertisement page creation means, or a content file set to display first the page specified by the page-requested page identification information read by the content file selection means, or a direct URL is specified. Page reply means for returning the content file to the mobile terminal device;
A server device comprising: The server apparatus according to claim 1, wherein the page identification information includes content identification information. The storage means includes advertisement content associated with advertisement identification information;
Ad log data that receives an ad frequency response with ad identification information;
Remember
Refer to the advertisement log data, select the advertisement frequency calculation means for calculating the advertisement frequency information of the advertisement identification information, the advertisement identification information with the lowest advertisement frequency, and select the advertisement content associated with this advertisement identification information Advertising content selection means,
An ad log registration means for creating ad log data including the advertisement identification information and additionally registering the ad log data in the storage means;
The advertisement page creation means includes the advertisement content selected by the advertisement content selection means if the page specification information included in the advertisement display timing information is referenced using the page specification information of the page request and the two match, and the page request The server device according to claim 1 or 2, wherein an advertisement page including a description or code to be redirected to a URL of a content file corresponding to the specified page specifying information is created. The content file is a Flash Lite file.
The server device according to any one of claims 1 to 3, wherein the server device is characterized in that: Ad display timing information, which is information identifying the ad insertion page,
A set of content files composed of a number of continuous pages, each of which is a number of content files constituting one mobile content, and the first page to be reproduced and displayed is set ;
Data files as advertising content,
Using,
A method of distributing mobile content to a mobile terminal device by inserting an advertisement page at a predetermined timing through a network,
A receiving step of receiving a page request including page specifying information transmitted by the mobile terminal device;
A timing determination step for determining whether or not it is a timing to insert an advertisement by comparing the page specifying information included in the page request with the advertisement display timing information;
Only when it is the insertion timing , description or code for redirecting to the URL of the content file set to display the page specified by the page specifying information requested by the page including the advertisement content, or to the URL An ad page creation step that creates an ad page that includes the hyperlink tag of,
If it is not the insertion timing, a content file selection step of reading a content file set to first display the page specified by the page-requested page specifying information;
An advertisement page created by the advertisement page creation step , or a content file set to display first the page specified by the page-requested page identification information read by the content file selection means, or direct URL specification A page reply step for returning the content file to the mobile terminal device;
A method for inserting and displaying an advertisement in portable content, characterized in that the procedure is performed by a procedure including: The computer program which makes a computer operate | move as a server apparatus of any one of Claims 1-4 by incorporating in a computer. A computer-readable recording medium on which the computer program according to claim 6 is recorded.