JP2009059317A5

JP2009059317A5 -

Info

Publication number: JP2009059317A5
Application number: JP2007228421A
Authority: JP
Filing date: 2007-09-04
Publication date: 2010-08-12
Anticipated expiration: 2027-09-04

Claims

A content server device that distributes mobile content to a mobile terminal device by inserting an advertisement page at a predetermined timing through a network,
Ad display timing information, which is information identifying the ad insertion page,
A set of several content files that make up one mobile content,
Data files as advertising content,
Storage means for storing
Page request receiving means for receiving a page request including page specifying information transmitted by the mobile terminal device;
Timing determination means for comparing the page identification information included in the page request with the advertisement display timing information to determine whether or not it is the timing to insert the advertisement;
If it is the insertion timing, an advertisement page is created for creating an advertisement page that includes advertisement content and description or code for redirecting to the URL of the content file corresponding to the page specific information requested for the page, or a hyperlink tag to the URL Means,
Content file selection means for reading a content file corresponding to the page-specific information requested for the page when it is not the insertion timing;
An advertisement page created by the advertisement page creating means, a content file corresponding to the page-requested page specifying information read by the content file selecting means, or a page for returning a content file directly designated by the URL to the mobile terminal device Reply means,
A server device comprising:

The server device according to claim 1, wherein the page identification information includes content identification information.

The storage means includes advertisement content associated with advertisement identification information;
Ad log data that receives an ad frequency response with ad identification information;
Remember
Refer to the advertisement log data, select the advertisement frequency calculation means for calculating the advertisement frequency information of the advertisement identification information, the advertisement identification information with the lowest advertisement frequency, and select the advertisement content associated with this advertisement identification information Advertising content selection means;
An advertisement log registration means for creating advertisement log data including advertisement identification information and additionally registering the advertisement log data in the storage means;
The advertisement page creation means includes the advertisement content selected by the advertisement content selection means if the page identification information included in the advertisement display timing information is referred to by using the page identification information of the page request and matches the page identification information. The server apparatus according to claim 1 or 2, wherein an advertisement page including a description or code to be redirected to a URL of a content file corresponding to the specified page specifying information is created.

The content file is a Flash Lite file,
The server device according to any one of claims 1 to 3, wherein the server device is characterized in that:

Advertisement display timing information which is information for specifying an advertisement insertion page, several content files constituting one mobile content,
Data files as advertising content,
Using,
A method of distributing mobile content to a mobile terminal device by inserting an advertisement page at a predetermined timing through a network,
A receiving step of receiving a page request including page specifying information transmitted by the mobile terminal device;
A timing determination step of determining whether or not it is a timing to insert an advertisement by comparing the page specifying information included in the page request with the advertisement display timing information;
If it is the insertion timing, an advertisement page is created for creating an advertisement page that includes advertisement content and description or code for redirecting to the URL of the content file corresponding to the page specific information requested for the page, or a hyperlink tag to the URL Steps,
A content file selection step for reading a content file corresponding to the page-specific information requested for the page when it is not an insertion timing;
The advertisement page created by the advertisement page creation means, the content file corresponding to the page-requested page identification information read in the content file selection step, or the content file directly designated by the URL is returned to the mobile terminal device. A page reply step to
A method for inserting and displaying an advertisement in portable content, characterized in that the procedure is performed by a procedure including:

The computer program which makes a computer operate | move as a server apparatus of any one of Claims 1-4 by incorporating in a computer.

A computer-readable recording medium on which the computer program according to claim 6 is recorded.