KR20060112841A - Advertising method and advertising system using image information - Google Patents

Abstract

An AD(ADvertisement) method using image information and a system thereof are provided to display an image file and meta information by storing the image file and the related meta information to a storage space in case that an image file upload request is received from a user terminal, and extracting/displaying the image file and the meta information to a display device. An image file database(701) stores the image information including the image file and the related meta information. A receiver(702) receives the image file upload request from the user terminal. A storing part(703) stores the requested image file/meta information to the image file database. An extractor(704) loads the stored image file/meta information from the image file database. A display part(705) displays the loaded image file/meta information to the display space.

Description

Advertising method and system using image information {ADVERTISING METHOD AND ADVERTISING SYSTEM USING IMAGE INFORMATION}

1 is a view for explaining a schematic operation of the advertising system using the image information according to an embodiment of the present invention.

2 is a diagram illustrating a flow of an advertisement method using image information according to an embodiment of the present invention.

3 is a diagram illustrating an example of a configuration of an image file database according to an embodiment of the present invention.

4 is a diagram illustrating an example of a screen displaying an image file and meta information according to an embodiment of the present invention.

FIG. 5 is a diagram for one example of a screen displayed when a detail button is selected by a user according to one embodiment of the present invention.

6 is a flowchart illustrating an advertisement method using image information according to another embodiment of the present invention.

7 is a block diagram illustrating an internal configuration of an advertisement system using image information according to an embodiment of the present invention.

<Explanation of symbols for the main parts of the drawings>

700: advertising system using image information

701: image file database

702: receiver

703: storage unit

704: extraction unit

705: display unit

The present invention relates to an advertisement method and system using image information, and more particularly, when receiving an upload request for an image file from a user terminal, the image file and meta information associated with the image file are stored in a predetermined storage space. The present invention relates to an advertisement method and system using the image information for storing and extracting the stored image file and the meta information and displaying the same in a predetermined publication space.

Recently, the importance of the digital contents industry has increased significantly as the expansion of the digital economy due to the expansion of information infrastructure and the development of IT technology, the increase of the Internet network bandwidth, and the rapid increase in the number of high-speed Internet subscribers improve the multimedia information usage environment such as audio and video. It is becoming. Recently, as many users use the Internet, the use of a service for posting picture files on the Internet and sharing them with other users is increasing. Therefore, recently, a mobile communication terminal equipped with a digital camera or a camera capable of capturing images and moving pictures, rather than a general camera using a film, has been widely used.

When a predetermined image file photographed using a digital camera is posted on the Internet according to a conventional method, a user requests uploading of an image file stored in a digital camera or an image file stored in a PC, and the predetermined image publishing service. The system displays the image file requested from the user in a predetermined publishing space. That is, the conventional image posting service system provides only a posting for a simple image file. Therefore, when another user wants to obtain information about a photographing terminal associated with a published image file, it is cumbersome to obtain information on the photographing terminal directly from the user who posted the image file.

In addition, the manufacturer of the shooting terminal also wants to advertise its products through the image posting service system that can secure a large number of Internet users.

Therefore, the emergence of a new advertising method and system using the image information that can solve the above problems is requested.

The present invention has been made to improve the prior art, and when receiving an upload request for an image file from a user terminal, stores the image file and meta information associated with the image file in a predetermined storage space, and It is an object of the present invention to provide an advertisement method and system using image information which extracts stored image files and the meta information and displays them together in a predetermined publication space.

In addition, an advertisement method and system using the image information according to the present invention is to display a variety of information associated with the image file with the image file so that the user can easily obtain the information associated with the image file.

In addition, the advertising method and system using the image information according to the present invention is to make a profit for the advertising costs by differentiating the display method according to the advertising costs received from the shooting terminal manufacturer.

In order to achieve the above object and solve the problems of the prior art, the advertising method using the image information according to the present invention, maintaining the image file database for storing the image information (the image information is the image file and the image file and Receiving an upload request for a predetermined image file from a user terminal, storing the requested image file and meta information associated with the image file in the image file database; Retrieving the stored image file and the meta information from the display, and displaying the retrieved image file and the meta information in a predetermined publication space.

In addition, the advertisement method using the image information according to another aspect of the present invention, maintaining an image file database for storing the image file (the image file includes meta information), for a predetermined image file from the user terminal Receiving an upload request, storing the requested image file in the image file database, retrieving the stored image file from the image file database, retrieving meta information contained in the retrieved image file, And displaying the retrieved image file and the meta information in a predetermined publication space.

In addition, the advertisement system using the image information according to another aspect of the present invention, the image file database for storing the image information (the image information includes an image file and meta information associated with the image file), a predetermined image from the user terminal A receiver for receiving a request for uploading a file, a storage unit for storing the requested image file and meta information associated with the image file in the image file database, and extracting the stored image file and the meta information from the image file database And a display unit for displaying the retrieved image file and the meta information in a predetermined publication space.

Hereinafter, with reference to the accompanying drawings will be described in detail with respect to advertising method and system using the image information according to the present invention.

1 is a view for explaining a schematic operation of the advertising system using the image information according to an embodiment of the present invention.

When the advertisement system 100 using the image information receives an upload request for an image file from the user terminal 115, the advertisement system 100 stores the image file and meta information associated with the image file in a predetermined storage space, and stores the stored image file. And extract the meta information and display it together in a predetermined publication space.

In the present embodiment, the case of the advertising system using the image information has been described by way of example, but the present invention can be applied in the service field capable of advertising a terminal associated with the file by posting a predetermined file such as a video file or a music file. It will be apparent to those skilled in the art to which the present invention pertains.

The user terminal 115 is a terminal having a computing capability such as a desktop PC, a notebook PC, a PDA, a mobile communication terminal, and the like with a microprocessor.

The photographing terminal 120 may refer to any terminal capable of capturing an image, such as a digital camera, a camcorder, a mobile communication terminal having a camera function, or an MP3 player. In addition to the terminal capable of capturing an image, a scanner or the like capable of including meta information may be included in the photographing terminal 120.

The user 110 requests an upload of an image file directly using the photographing terminal 120 to the advertisement system 100 using the image information or transmits an image file stored in the photographing terminal 120 to the user terminal 115. Thereafter, the user terminal 115 may request an upload of an image file.

2 is a diagram illustrating a flow of an advertisement method using image information according to an embodiment of the present invention.

First, the advertisement system 100 using the image information in step 201 maintains an image file database that stores the image information. The image information includes an image file and meta information associated with the image file.

The meta information includes at least one of information of a photographing terminal associated with the image file, manufacturer information of the image photographing terminal, image photographing condition information, or image photographing environment information.

The meta information may include a webpage URL of a photographing terminal associated with the image or a shopping mall URL of a photographing terminal associated with the image. When receiving a selection of the posted meta information from the user terminal, the web page URL or the shopping mall URL of the photographing terminal may be provided to the user terminal.

When the meta information is photographed by the photographing terminal, the photographing terminal may record the meta information in association with the photographed image file. However, when the image file is edited using a graphic tool such as Photoshop or Illustrator, the meta information may be deleted. Therefore, in the image file from which the meta information is deleted or the image file in which the meta information is not generated, the user may directly input meta information associated with the image file. In the above case, it is possible to display the meta information and the user input information together. Hereinafter, an image file database will be described in detail with reference to FIG. 3.

3 is a diagram illustrating an example of a configuration of an image file database according to an embodiment of the present invention.

As shown in FIG. 3, the image file database includes an image file 301, a shooting terminal 302, a manufacturer 303, a shooting condition 304, a terminal URL 305 of a shooting terminal, and a shopping mall URL 306. May contain fields.

The image file 301 refers to an image file stored by being uploaded from a user terminal and may include an image file such as JPG or GIF and a video file such as MOV.

The photographing terminal 302 may be a model name or a name of a photographing terminal photographing the image file 301, and the photographing terminal 302 may include a digital camera, a mobile communication terminal equipped with a camera, a camcorder, and the like.

The manufacturer 303 refers to a manufacturer who manufactures the photographing terminal 302.

The shooting condition 304 is information indicating a shooting condition or a shooting environment in which the image file 301 is taken, and may be a person, a macro, or the like.

The terminal URL 305 is a URL of a website that provides information about the photographing terminal 302, where the method of using the photographing terminal 302, a predetermined community or a photographing terminal associated with the photographing terminal 302 ( Information about another photographing terminal associated with 302 may be provided.

The shopping mall URL 306 is a URL for an online shopping mall that sells the photographing terminal 302, and may include one or more URLs.

In operation 202, the advertisement system 100 using the image information receives an upload request for a predetermined image file from the user terminal. The user may select an image file to upload and request an upload of the selected image file. The user may simultaneously request uploading of a plurality of image files.

When the image file is transmitted from the photographing terminal associated with the image file to the user terminal, the user may request an upload from the user terminal. Alternatively, an upload of the image file may be requested directly from the photographing terminal.

The advertisement system 100 using the image information at step 203 stores the requested image file and meta information associated with the image file in the image file database.

When the image file is photographed, the meta information may be generated including information associated with the image file, for example, a photographing terminal, a manufacturer, photographing conditions, and the like. The generated meta information is stored in association with the image file. Can be. Therefore, when extracting and displaying the image file, the meta information associated with the image file may be extracted and displayed together.

In step 204, the advertisement system 100 using the image information retrieves the stored image file and the meta information from the image file database.

When receiving a post request for a predetermined image file from the user terminal, the post requested image file and meta information associated with the image file may be extracted from the image file database.

In addition, a user may request posting of one or more image files, and if the user requests posting of a plurality of image files, the requested plurality of image files and meta information associated with the plurality of image files may be retrieved from an image file database. Each can be extracted.

In step 205, the advertisement system 100 using the image information displays the retrieved image file and the meta information in a predetermined publishing space.

According to an embodiment of the present invention, when displaying the image file and the meta information, the advertisement system 100 using the image information displays the meta information on the image file or at a predetermined position associated with the image file. Can be displayed. For example, the meta information may be displayed so as to overlap with the image file, or may be freely displayed in any one of the upper, lower, left, and right of the image file.

The publishing space may be a personal publishing space associated with the user such as a personal homepage or a blog or a joint publishing space such as a community. In addition, when a search service provides a predetermined image file as an image search result, the image file and meta information may be posted by a photo service and a photo printing service that provide a public album function on the Internet. Hereinafter, an image file and meta information displayed in a predetermined publication space will be described with reference to FIG. 4.

4 is a diagram illustrating an example of a screen displaying an image file and meta information according to an embodiment of the present invention.

As shown in FIG. 4, when displaying an image file in a predetermined publication space, the meta information 401 associated with the image may be displayed together. The displayed meta information 401 may include a terminal model name or manufacturer information of a photographing terminal associated with the displayed image file. The user may select a "detail 402" button associated with the meta information to verify more meta information about the image file. When the "detail 402" button is selected from the user terminal, meta information other than the terminal model name or manufacturer information may be provided to the user terminal.

FIG. 5 is a diagram for one example of a screen displayed when a "detail 402" button is selected by a user according to one embodiment of the present invention.

Referring to FIG. 5, the meta information 501 provided to the user terminal may include a photographing terminal, a terminal manufacturer, a photographing condition, a terminal information URL, and a shopping mall URL. It may also include advertising banners for other imaging terminals 502 associated with the imaging terminal. The shopping mall information URL may be a shopping mall in which a predetermined advertising cost is paid to the advertising system 100 using image information, and an advertising cost for the shopping mall may be calculated according to the number of times of selecting the shopping mall URL. Therefore, not only a company manufacturing a photographing terminal but also an advertisement of a company selling the photographing terminal is possible.

In addition, the meta information may further include user evaluation information associated with the photographing terminal, for example, information about advantages, disadvantages, reviews, recommendation, deprecation, etc. of the photographing terminal. In addition, image files posted by users may be classified by predetermined periods, and photographing terminal information having a large number of times of posting the classified periods may be displayed together. For example, information on the usage ratio of the photographing terminal associated with an image file having a relatively high number of times of posting on a daily, weekly or monthly basis can be displayed together. Accordingly, the user may obtain various information associated with the image file through the displayed meta information, and the manufacturer of the photographing terminal may also expect the advertisement effect of the product.

In addition, the advertisement system 100 using the image information may receive a predetermined advertising cost from the payment system of the manufacturer associated with the image photographing terminal, and the meta information may be displayed differently according to the received advertising cost. . In addition, referring back to FIG. 4, an additional advertising fee may be calculated according to the number of times the user selects the “detail 402” button, and the additional payment fee may be requested to the payment system of the manufacturer. Therefore, the advertisement system 100 using the image information may provide a predetermined benefit to the user who posts the image file a number of times so as to advertise the manufacturer and the shopping mall of the photographing terminal through the display of the meta information. In addition, a predetermined benefit may be provided to a user who has posted an image file and a user who checks the published image file and meta information about the image file.

Accordingly, a manufacturer paying a predetermined advertising cost may display meta information including a predetermined effect, for example, an animation effect or a bold font, in the manufacturer information or the photographing terminal information. Therefore, the advertisement for the photographing terminal or the manufacturer of the photographing terminal can be effectively performed.

On the other hand, a manufacturer who does not pay advertising costs may not display the meta information associated with the image file or display only the manufacturer and the photographing terminal information which is the minimum meta information.

Hereinafter, an advertisement method using image information according to another embodiment of the present invention will be described.

6 is a flowchart illustrating an advertisement method using image information according to another embodiment of the present invention.

First, the advertisement system 100 using the image information in step 601 maintains an image file database that stores the image file. The image file includes meta information.

The image file photographed from the photographing terminal may itself include meta information. Therefore, the meta information associated with the image file may not be separately stored in the image file database including the meta information associated with the image file.

In operation 602, the advertisement system 100 using the image information receives an upload request for a predetermined image file from the user terminal. The user may select an image file to upload and request an upload of the selected image file.

In addition, the upload request may be received from the user terminal or directly from a photographing terminal. For example, when a predetermined image is photographed using a mobile communication terminal equipped with a camera and a request is made to upload the photographed image file through the mobile communication terminal, the meta information associated with the image file is stored in the mobile communication. It may include information on the terminal and the carrier information to which the mobile communication terminal is subscribed. Therefore, in the above case, it is possible to advertise not only a mobile communication terminal but also a carrier.

In operation 603, the advertisement system 100 using the image information stores the requested image file in the image file database. Since the image file includes meta information, only the image file is stored in the image file database.

In operation 604, the advertisement system 100 using the image information retrieves the stored image file from the image file database and retrieves meta information included in the retrieved image file. When the upload request for the image file is received, the meta information may be extracted from the image file.

In operation 605, the advertisement system 100 using the image information displays the retrieved image file and the meta information in a predetermined publication space. When displaying the image file and the meta information, the meta information may be displayed on the image file or at a predetermined position associated with the image file.

Hereinafter, an advertisement system using image information according to the present invention will be described with reference to FIG. 7.

7 is a block diagram illustrating an internal configuration of an advertisement system using image information according to an embodiment of the present invention.

As shown in FIG. 7, the advertisement system 700 using the image information includes an image file database 701, a receiver 702, a storage 703, an extractor 704, and a display 705. .

The image file database 701 stores image information. The image information includes an image file and meta information associated with the image file. The meta information may include at least one of information of a photographing terminal associated with the image file, manufacturer information of the image photographing terminal, image photographing condition information, or image photographing environment information, and may be generated when an image is photographed.

In addition, the image file database 701 may store an image file including meta information.

The receiver 702 receives an upload request for a predetermined image file from a user terminal. The receiver 702 may receive an upload request from the user terminal or directly from a photographing terminal.

The storage unit 703 stores the requested image file and the meta information associated with the image file in the image file database 701 when the image file does not include the meta information.

In addition, when the image file includes meta information, the storage unit 703 may store only the image file without separately storing the meta information.

The extraction unit 704 reads the stored image file and the meta information from the image file database 701. If the meta file is not included in the image file, the extractor 704 images the post requested image file and the meta information associated with the image file when receiving a post request for a predetermined image file from the user terminal. Extract from file database 701.

In addition, when the meta information is included in the image file, the extractor 704 may load the stored image file from the image file database 701 and extract the meta information included in the imported image file.

The display unit 705 displays the retrieved image file and the meta information in a predetermined publication space. The display unit 705 may display the meta information on the image file or at a predetermined position associated with the image file.

The advertisement method using the image information according to the present invention can be implemented in the form of program instructions that can be executed by various computer means and recorded in a computer readable medium. The computer readable medium may include program instructions, data files, data structures, etc. alone or in combination. Program instructions recorded on the media may be those specially designed and constructed for the purposes of the present invention, or they may be of the kind well-known and available to those having skill in the computer software arts. Examples of computer-readable recording media include magnetic media such as hard disks, floppy disks, and magnetic tape, optical media such as CD-ROMs, DVDs, and floppy disks. Magneto-optical media, and hardware devices specifically configured to store and execute program instructions, such as ROM, RAM, flash memory, and the like. The medium may be a transmission medium such as an optical or metal wire, a waveguide, or the like including a carrier wave for transmitting a signal specifying a program command, a data structure, or the like. Examples of program instructions include not only machine code generated by a compiler, but also high-level language code that can be executed by a computer using an interpreter or the like. The hardware device described above may be configured to operate as one or more software modules to perform the operations of the present invention, and vice versa.

While specific embodiments of the present invention have been described so far, various modifications are possible without departing from the scope of the present invention.

Therefore, the scope of the present invention should not be limited to the described embodiments, but should be defined not only by the claims below, but also by the equivalents of the claims.

According to the present invention, when receiving an upload request for an image file from a user terminal, the image file and the meta information associated with the image file are stored in a predetermined storage space, and the stored image file and the meta information are extracted and predetermined. It is possible to provide an advertising method and system using the image information displayed together in the publishing space of the.

In addition, according to the present invention, it is possible to provide an advertisement method and system using the image information to display a variety of information associated with the image file with the image file to facilitate the user to obtain information associated with the image file.

In addition, according to the present invention, it is possible to provide an advertising method and system using the image information to generate a revenue for the advertising costs by differentiating the display method according to the advertising costs received from the shooting terminal manufacturer.

Claims (14)

In the advertising method using the image information, Maintaining an image file database storing image information, the image information including an image file and meta information associated with the image file; Receiving an upload request for a predetermined image file from a user terminal; Storing the requested image file and meta information associated with the image file in the image file database; Retrieving the stored image file and the meta information from the image file database; And Displaying the retrieved image file and the meta information in a predetermined publication space. Advertising method using the image information, characterized in that it comprises a. In the advertising method using the image information, Maintaining an image file database for storing image files, the image files comprising meta information; Receiving an upload request for a predetermined image file from a user terminal; Storing the requested image file in the image file database; Importing the stored image file from the image file database, the method comprising: importing meta information included in the imported image file; And Displaying the retrieved image file and the meta information in a predetermined publication space. Advertising method using the image information, characterized in that it comprises a. The method according to claim 1 or 2, The meta information includes at least one of information of a photographing terminal associated with the image file, manufacturer information of the image photographing terminal, image photographing condition information, or image photographing environment information. The method according to claim 1 or 2, The user terminal is a mobile communication terminal photographed the image file, The meta information includes information about the mobile communication terminal and the communication company information to which the mobile communication terminal is subscribed. The method according to claim 1 or 2, The meta information includes a webpage URL of a photographing terminal associated with the image, Providing a predetermined webpage associated with the webpage URL to the user terminal when receiving a selection for the posted meta information from the user terminal; Advertising method using the image information, characterized in that. The method according to claim 1 or 2, The meta information further includes a shopping mall URL of a photographing terminal associated with the image, Providing a predetermined web page associated with the shopping mall URL to the user terminal when receiving a selection of the posted meta information from the user terminal; Advertising method using the image information, characterized in that it comprises a. The method of claim 6, The shopping mall information URL is a URL of a shopping mall that has paid a predetermined advertising fee. The advertising method using the image information, characterized in that the advertising cost for the shopping mall is calculated according to the number of times of selecting the shopping mall URL. The method according to claim 1 or 2, In the step of displaying the stored image file and the meta information in a predetermined publication space, the meta information is displayed on the image file or at a location associated with the image file. Advertising method using the image information, characterized in that. The method according to claim 1 or 2, Receiving a predetermined advertising fee from a payment system of a manufacturer associated with the image photographing terminal; More, And the meta information is posted differently according to the received advertising cost. The method according to claim 1 or 2, In the case of an image file in which meta information is deleted or an image file in which meta information is not generated, meta information associated with an image file is directly input from a user. A computer-readable recording medium having recorded thereon a program for executing the method of claim 1. In the advertising system using the image information, An image file database for storing image information, the image information including an image file and meta information associated with the image file; A receiving unit which receives an upload request for a predetermined image file from a user terminal; A storage unit for storing the requested image file and meta information associated with the image file in the image file database; An extraction unit which retrieves the stored image file and the meta information from the image file database; And A display unit configured to display the loaded image file and the meta information in a predetermined publication space; Advertising system using the image information, characterized in that it comprises a. In the advertising system using the image information, An image file database storing an image file, the image file comprising meta information; A receiving unit which receives an upload request for a predetermined image file from a user terminal; A storage unit to store the requested image file in the image file database; An extracting unit which reads the stored image file from the image file database and retrieves meta information included in the loaded image file; And A display unit configured to display the loaded image file and the meta information in a predetermined publication space; Advertising system using the image information, characterized in that it comprises a. The method according to claim 12 or 13, The meta information includes at least one of information of a photographing terminal associated with the image file, manufacturer information of the image photographing terminal, image photographing condition information, or image photographing environment information.

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