JP4932775B2 - Method, apparatus and program for generating page to be displayed on network terminal - Google Patents

Method, apparatus and program for generating page to be displayed on network terminal Download PDF

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JP4932775B2
JP4932775B2 JP2008106725A JP2008106725A JP4932775B2 JP 4932775 B2 JP4932775 B2 JP 4932775B2 JP 2008106725 A JP2008106725 A JP 2008106725A JP 2008106725 A JP2008106725 A JP 2008106725A JP 4932775 B2 JP4932775 B2 JP 4932775B2
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information
page
display
web page
column
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JP2009258963A (en
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良和 三好
佑 祢次金
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ヤフー株式会社
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Description

  The present invention relates to a method, an apparatus, and a program for generating a page to be displayed on a network terminal.

Conventionally, it is known to provide a method and an apparatus for displaying an advertisement on a television screen (see Patent Document 1). According to this, it is described that an image of advertisement information is displayed on a television screen using a network-connected set-top box, and the cost of information home appliances is reduced by the profit of the advertisement information display and the economic effect is increased. .
Conventionally, there has been known an information device that can realize an information presentation function that can minimize processing overhead and resource consumption while using a browser function (see Patent Document 2). According to this, information browsing means for acquiring and analyzing document data described in a markup language, converting it into layout data having a predetermined structure and displaying it, and acquiring internal information of the information equipment A system for displaying device internal information of an information device is described, which includes device information providing means for generating display data and displaying the generated display data via information browsing means.
JP 2003-304464 A JP 2005-115827 A

  However, in the conventional technology and the combination of the conventional technologies, screen display is performed using browser software included in the information home appliance, so that it is necessary to secure layout processing for screen display and resources for computer and program operation. There is a problem that it is restricted by the specifications or functions. For this reason, it is said that there is a limit to providing information home appliances with excellent operability and visibility in browsing web pages (document data written in markup language) and using link information included therein. There was a problem.

  In particular, when a Web page laid out corresponding to a general PC display is displayed on an information home appliance such as a network television having a horizontally long display, the display areas at the left and right ends of the display are not effectively used. On the other hand, the width of the top and bottom of the display is narrow, and there is a problem that it cannot be viewed at a glance unless many pages are scrolled.

  In addition, information home appliances such as network televisions are not in an environment where a keyboard and mouse such as a PC can always be used. For example, when a web page with link information is displayed, a link can be specified with an easy operation. Thus, it is often difficult to display Web pages sequentially.

In addition, in the conventional technology and the combination of the conventional technologies, it is necessary for information home appliances including portable devices to have a function of analyzing a Web page described in a markup language.
Furthermore, in the conventional technique and the combination of the conventional techniques, it is necessary to add a device such as a set-top box in addition to the information home appliance in order to provide an advertisement distribution opportunity.

Therefore, an object of the present invention is to provide a user with a page with excellent visibility by associating the layout of a page displayed on an information home appliance with the aspect ratio of the screen of the information home appliance.
In particular, an object is to generate a page that can improve the visibility when displayed on an information home appliance such as a network television having a horizontally long display. It is another object of the present invention to sequentially display Web pages by designating Web page links with an easy operation without using a keyboard or mouse.
Further, the present invention analyzes a Web page described in a markup language, prepares a server device that performs layout processing for screen display, and transmits the Web page subjected to layout processing to an information home appliance. An object of the present invention is to display a screen including document information and image information without adding special capabilities or resources to information home appliances.
Furthermore, an object of the present invention is to create a new advertisement distribution opportunity by appropriately inserting an advertisement into a screen to be displayed.

  The present invention provides the following solutions.

(1) In response to a page transmission request for requesting a page to be displayed on a network terminal having screen display means, the server device generates a page corresponding to the display area of the network terminal, and the generated page Transmitting to the network terminal, wherein the generated page has a format using at least two columns in the display area.

The method according to the present invention relates to a method in which a server device generates screen display information, and uses a digital television or the like that can be connected to the Internet as a network terminal. The network terminal may be a digital television or the like with a built-in screen display device, or may be a hard disk recorder or the like that has a video output terminal or the like and can display a screen on an external display device, and has a display device or the like. A personal computer or the like may be used.
According to the present invention, a method for generating screen display information by a server apparatus uses a network server apparatus or the like that extracts page information from network resources and transmits it to the terminal in response to a transmission request from the terminal. Can be implemented. The network resource includes a computer resource accessible via a computer network such as an intranet or the Internet.
Unlike the use of network resources using a general browser or the like, in the method of generating screen display information by the server device according to the present invention, a page corresponding to the display area of the network terminal is extracted from the extracted page information. Generating step. The generated page has a format using at least two columns on the terminal screen. Specifically, independently of the control information for display that can be included in the extracted page information, in the method according to the present invention, the information displayed on the left half of the terminal screen and the right half of the terminal screen The information to be displayed on the network terminal can be generated and combined with the entire terminal screen and transmitted to the network terminal to be displayed as one page. The number of columns is not limited to 2 and can be designed as appropriate. Accordingly, it is possible to effectively use the left and right ends of a terminal screen of a horizontally long high-definition television or the like and provide a display screen with improved visibility to the user of the network terminal.

(2) The method according to (1), wherein the generated page is a Web page.

The generated page may be a collection of text in HTML (Hyper Text Mark-up Language) format, linked character information, and / or image information constituting the Web page. In other words, the means for generating the screen display information by the server apparatus according to the present invention, the control information for combining the entire horizontal screen of the network terminal and displaying it as one page is displayed on the network resource. Can be added to the extracted Web page and transmitted to the network terminal.
Alternatively, the generated page may be an image configured to be displayed on image display means such as a digital television. That is, the information displayed on the terminal screen may be one still image as a whole. The format of the image can be appropriately designed based on the mode of the image display means.

(3) The method according to (1) or (2), wherein the generated page includes at least one link information.

  The link information may be a URL (Uniform Resource Locator) that is link information for accessing a network resource. As a result, the user can access other network resources related to the Web page by using link information embedded in the Web page that can be displayed on the screen of a network terminal such as a digital television.

(4) The link information is displayed so that the point of interest can be moved in a substantially horizontal direction between adjacent columns on a page displayed on the screen in a format using the at least two columns. Method.

The display means such as the network terminal described above may display a pointer as an image in a screen display area by providing a pointing device or the like, or using a cursor moving means of a remote controller. The user can appropriately move the point of interest within the screen display area using the pointing device or the remote controller for digital television.
The point of interest may be an arbitrary pixel included in the screen display area, or may be an image showing the link information or characters displayed on the screen. An indication that the user can move the point of interest can be appropriately designed by an image or character decoration. For example, it is possible to display on the screen that the user has set the focus on one link information by a method such as changing the screen display of the link information to a color scheme different from that of other link information.
In the method for generating the screen display information by the server device according to the present invention, the screen information displayed on the terminal screen in a format using at least two columns is obtained by using the pointing device or the like or the cursor movement of the remote controller or the like. The point of interest is displayed so as to be movable in a substantially horizontal direction between adjacent columns.
Unlike the use of network resources using a general browser or the like, in the method of generating screen display information by the server device according to the present invention, control information for display included in page information stored in network resources, Independently uses a format that uses at least two columns in the display area of the terminal screen. That is, in the method according to the present invention, a user such as the network terminal can move a point of interest in a substantially horizontal direction between adjacent columns for displaying arbitrary page information.
Therefore, the user re-displays the display screen by moving the point of interest in a substantially horizontal direction across the adjacent columns of the screen display using the pointing device or the like or the cursor movement of the remote controller. It is possible to easily use a plurality of link information without taking time and effort.

(5) The method according to any one of claims 1 to 4, wherein the generated page is displayed in a scrollable manner in conjunction with the display area.

In the method for generating screen display information by the server device according to the present invention, the screen information displayed on the terminal screen in a format using at least two columns as described above can be scroll-displayed in conjunction with the display area. Is displayed.
The user can use a network resource including the link information by scrolling a part or the whole of the screen display by using the pointing device or the like or moving the cursor of a remote controller. The number of screen display lines, the number of pixels in the image, the scroll direction including up, down, left, and right updated in one scroll operation can be appropriately designed.
In the method of the present invention, since the user can scroll the display screen including at least two columns, unlike the conventional screen display that scrolls the page information configured in one column or the like, less time is required. Thus, network resources can be used while updating the screen display more efficiently.

(6) The method according to any one of (1) to (5), further including a step of adding an area for displaying an advertisement to the generated page.

  The method for generating screen display information according to the present invention can provide an advertiser with an opportunity to present an advertisement using a network terminal having screen display means such as a digital television.

(7) further comprising displaying an advertisement associated with the generated page;
The method according to any one of (1) to (6).

  Accordingly, the advertiser can have an opportunity to present an advertisement that can be expected to have a high hit rate to a user who is interested in information on a specific display.

(8) The generated page is stored in a storage unit, and the page stored in the storage unit is transmitted to the network terminal in response to a page transmission request from a network terminal having a screen display means. (1) To (7).

When the user repeats the page transmission request, particularly when the user wants to browse the page displayed in the past again after updating the display of the page, the implementation means of the method for generating the screen display information according to the present invention, etc. By retransmitting the information for screen display stored in the storage unit, a step of newly generating a page for display can be omitted. Accordingly, page data for screen display can be quickly transmitted in response to a re-transmission request for page display from the user.
The storage unit may be realized using a semiconductor such as a cache memory, or may be realized using a magnetic storage medium such as a disk cache, and may be designed as appropriate.

(9) A computer program for causing a computer to execute any of the steps described in (1) to (8).

  Thus, the method for generating screen display information according to the present invention can be implemented using a computer.

(10) In response to a page transmission request for requesting a page to be displayed on a network terminal having screen display means, a page generation unit that generates a page according to the display area of the network terminal, and the generated page as the network And a page data transmission unit to be transmitted to a terminal, wherein the generated page has a format using at least two columns in the display area.

  The page generation unit and the page data transmission unit may be created using a main storage or a virtual storage of the server device. The server device is used as a means for generating screen display information, but may further include functions such as the above-described cache memory or disk cache.

The page generation unit and the page data transmission unit in the server device may be realized by independent server devices or the like, or may be realized by using one server device as a whole.
By using the server device according to the present invention, a network terminal such as a digital television can provide a user with a page in a format using at least two columns. As a result, the user can access network resources using a display format with improved visibility.
By using the server device according to the present invention, a user can remotely operate a digital television or the like using a remote controller or the like, and arbitrarily set a location within the range of the screen display to be noticed in the vertical or horizontal direction. As a result, the user can comfortably access the network resources, and the operability can be improved as compared with the use of information home appliances having a general browser or the like.

According to the present invention, the layout of a Web page displayed on an information home appliance is associated with the aspect ratio of the screen of the information home appliance, and the entire screen of a network television or the like having a horizontally long display is effectively used, thereby improving visibility. It is possible to provide a user with an excellent screen.
Further, according to the present invention, the link information of the displayed page can be selected using a remote controller or the like, and the linked web page can be specified by an easy operation without using a keyboard or a mouse. Can be displayed sequentially, so that it is possible to provide a network resource access means with excellent operability.
Further, according to the present invention, a server device that analyzes a Web page described in a markup language, performs layout processing for screen display, and transmits the layout-processed Web page to the information home appliance. Thus, there is an effect that a screen including document information and image information can be displayed without adding special ability or resource to the information home appliance.
Furthermore, according to the present invention, there is an effect that a new advertisement distribution opportunity can be created by appropriately inserting an advertisement into the screen to be displayed.

  Hereinafter, embodiments of the present invention will be described with reference to the drawings. This is merely an example, and the technical scope of the present invention is not limited to this.

[Screen Display Information Transmission / Reception System]
FIG. 1 is a diagram showing a screen display information transmission / reception system according to an embodiment of the present invention. The content server 10, the gateway server 30, and the network image display device 40 can be connected to each other via the network 50. The network 50 is preferably the Internet.
The network image display device 40 is preferably an information home appliance such as a digital television receiver that can display resources on the Internet on a screen, where the resources on the Internet are Web pages described in HTML format, Image information, audio information, and the like associated with the Web page are included as appropriate, and the details of the character code or file format are not limited. The information home appliance may be a combination of an information home appliance that can be connected to the Internet, which does not include display means such as a hard disk recorder, and a display device. As long as it is an information home appliance that can access resources on the Internet, details of screen display means are not limited.
The control signal generator 48 includes a cursor control unit 49 as appropriate, and transmits a control signal for screen display to the network image display device 40. The cursor control unit 49 is used to move the cursor displayed on the screen of the network image display device 40, move the focus of a plurality of link information in the displayed page, or transmit the selection of link information. Can be used. The control signal generator 48 is preferably a remote controller such as a digital television.
The content server 10 appropriately lays out a web page to be displayed on the screen by the network image display device 40 and transmits it to the gateway server 30.
The gateway server 30 temporarily stores the Web page laid out for screen display generated by the content server 10 and transmits it to the network image display device 40.
The content server 10 and the gateway server 30 may be configured by using independent server devices, or the functions of the content server 10 and the gateway server 30 may be included in one server device. Alternatively, the content server 10 and the gateway server 30 may be arbitrarily configured by combining a plurality of database server devices.
The content database (content DB) 55 has a function of storing, searching, and extracting Web pages including character information and / or image information.
The advertisement database (advertisement DB) 60 has a function of storing, searching, and extracting advertisement information.
The web resource 65 is a collection of web pages including text, images, audio information, and the like in HTML format accessible via the network 50. The Web resource 65 is not limited to a specific server device, and may be any network resource accessible via the network 50.

The operation example of the screen display information transmission / reception system is described below. The following operation example is an example, and the present invention is not limited to this.
The control signal generator 48 displays a signal indicating that the link information is to be called in the network image display state when the link information included or embedded in the Web page displayed on the screen of the network image display device 40 is selected. Transmit to device 40. Thereby, a request for displaying the Web page associated with the link information on the network image display device 40 is generated.
The network image display device 40 transmits the request to the gateway server 30.
When the gateway server 30 stores a Web page that matches the request, the gateway server 30 transmits the stored Web page to the network image display device 40. If not stored, the content server 10 is requested to transmit a Web page.
The content server 10 receives the request from the gateway server 30 and searches for and extracts a Web page using the content DB 55. When the Web page is not included in the content DB 55, the content server 10 may read the Web page from the Web resource 65, store it in the content DB 55, and use it. Next, the content server 10 performs layout processing on the extracted Web page, renders it, adds or inserts advertisement information as appropriate using the advertisement DB 60, and transmits the advertisement information to the gateway server 30.
The gateway server 30 transmits a page for display, which is rendered and appropriately added or inserted with advertisement information, to the network image display device 40.
The network image display device 40 displays on the screen the display page on which an appropriate advertisement transmitted from the gateway server 30 is added or inserted.

  A feature of the screen display information transmission / reception system and the like according to the embodiment of the present invention is that the screen of the network image display device 40 is horizontally long, and the Web is displayed in the form of two columns in the display area. It is to display a page. For example, the range of the horizontally long display area is divided into right and left parts, a part including the beginning of the Web page is displayed on the left half, and the continuation is displayed on the right half. That is, unlike the case of displaying a Web page using a general browser or the like that is not particularly associated with the screen shape, the Web page is displayed by effectively using the horizontally long screen shape. Thereby, the screen display information method according to the present invention can improve the visibility for the user.

Another feature of the screen display information transmission / reception system and the like according to the embodiment of the present invention is that the layout of the Web page displayed on the screen of the network image display device 40 is implemented in the content server 10.
In general, information home appliances such as digital televisions are limited in image processing capability or the capacity of a storage medium that can be built into the apparatus as compared with a personal computer or the like. Specifically, when the user frequently instructs scrolling of the screen or the like, there is a case in which a process of repeatedly preparing an image for display on the screen display means such as the information home appliance and writing it in the video memory or the like is repeatedly performed. is there. Further, in the process of analyzing the control information for screen display such as a tabular layout and generating the screen for display, a burden of image processing may occur. For this reason, the user may have to wait until he / she reaches the information he / she wants to display by repeatedly displaying the screen display in the middle of scrolling or rearranging the screen display in a tabular format. is there. In household appliances that are relatively slow in processing such as screen display, such a situation can be an operational stress for the user.
The screen display information transmission / reception system or the like according to the present invention generates information to be displayed on a screen by an information home appliance such as a digital television in a predetermined format such as two columns and transmits the information to the digital television or the like. An information home appliance such as a digital television may display a display screen transmitted by the screen display information transmission / reception system or the like according to the present invention without performing image processing such as screen scrolling. Therefore, the screen display information transmission / reception system and the like according to the present invention can eliminate operational stress for the user.

The screen display information transmission / reception system according to an embodiment of the present invention uses the content server 10 to add screen control information for rendering to a Web page and generate a page for display. Accordingly, a web page with improved visibility and operability can be displayed on the screen without preparing a browser or hardware having a special function in the network image display device 40.
Moreover, the screen display information transmission / reception system according to an embodiment of the present invention can provide an opportunity for advertisement distribution by appropriately including an advertisement.

[Configuration of screen display information transmitter / receiver]
FIG. 2 is a diagram showing a configuration of a screen display information transmitting / receiving apparatus according to an embodiment of the present invention. Parts that overlap with FIG. 1 are omitted.

The content server 10 of FIG. 2 includes a page request receiving unit 12, a page data management unit 14, a layout analysis unit 16, a rendering unit 18, a composite page generation unit 20, a page data transmission unit 22, and an input / output unit 24.
The page request receiving unit 12 receives information requesting transmission of a Web page from the gateway server 30 or the network image display device 40.
In response to receiving the information requesting transmission, the page data management unit 14 searches and extracts the requested Web page using the content DB 55. If not stored in the content DB 55, the content server 10 receives the Web page from the Web resource 65 using the page data management unit 14. The web page appropriately includes character information, image information, audio information, and the like. The data structure of the content DB 55 will be described later.
The content DB 55 may store not only Web pages but also link information to Internet resources.
The layout analysis unit 16 includes information for controlling screen display included in the extracted Web page, specifically, information regarding the number of characters and the size of one character included in the HTML-format Web page, and image pixels. Analyze numbers etc.
The rendering unit 18 forms the Web page using the analysis result. Specifically, the number of characters that can be displayed in one line is calculated based on the size of one character, the character information is appropriately broken, and the image is appropriately enlarged or reduced based on the number of pixels of the image.
In addition, the rendering unit 18 improves the visibility of a page for display on a horizontally long screen such as a digital television receiver, and improves the operability of link information included or embedded in the Web page. As appropriate, the Web page can be rendered using a display format such as two-column display. Examples of the display format will be described later.
The composite page generation unit 20 extracts advertisement information using the advertisement DB 60 and adds or inserts the advertisement information into the rendered web page. Preferably, the advertisement information is also a web page in HTML format. The advertisement information may be extracted by giving priority to information having relevance to any of characters, images, features, and the like included in the Web page. For example, when character information and image information about pets are prepared for display as a Web page, an advertisement for pet supplies sales may be extracted as advertisement information. The position where advertisement information is added or inserted into the rendered web page can be designed as appropriate. The data structure of the advertisement DB 60 will be described later.
The page data transmission unit 22 transmits a page for display on which an advertisement is appropriately added or inserted to the gateway server 30 or the network image display device 40.
The input / output unit 24 is connected to the network 50 to transmit / receive data or commands.
Each function included in the content server 10 may appropriately include storage means for temporarily storing a Web page or the like.
As shown in FIG. 2, the content DB 55 and the advertisement DB 60 and the content server 10 may be directly connected. However, the present invention is not limited to this, and the content DB 55 or the advertisement DB 60 is configured as a server device and the content server via the network 50. 10 may be connected.

2 includes a page request transmission unit 32, a page data reception unit 34, a page data transmission unit 36, an input / output unit 38, and a storage unit 39. The input / output unit 38 can be connected to the network 50.
The page request transmission unit 32 receives information requesting transmission of a Web page from the network image display device 40.
The page data receiving unit 34 receives a page for display including an advertisement generated and transmitted by the content server 10.
The page data transmission unit 36 transmits the page for display to the network image display device 40.
The input / output unit 38 is connected to the network 50 and transmits / receives data or commands.
The storage unit 39 appropriately stores the transmission history of the page for display. The storage unit 39 may be a buffer memory for buffering transmission and reception of stream data and the like. Alternatively, the storage unit 39 may be a disk cache or the like for temporarily storing computer-readable information that is repeatedly called.
The gateway server 30 is connected to each of the content server 10 and the network image display device 40, temporarily stores a display page including an advertisement transmitted by the content server 10, and receives the page for display. The content server 10 can be notified of the completion and transmitted to the network image display device 40. Thus, even if the performance of the network image display device 40 is slower than that of the content server 10 by the gateway server 30 buffering the traffic through the network 50, the content server 10 can display a page for display. The transmission completion can be recognized quickly.
Alternatively, the gateway server 30 responds to transmitting the page request to display again the display page previously displayed by the network image display device 40, and the display page stored in the gateway server 30. May be sent again. In this way, the load on the content server 10 can be reduced by the gateway server 30 operating as a disk cache.

The network image display device 40 of FIG. 2 includes a page request transmission unit 42, a page data reception unit 43, a screen display unit 44, a control signal reception unit 45, and a control signal generator 48. The input / output unit 46 can be connected to the network 50.
It is a design matter that the network image display device 40 provides connection priority to each of the content server 10 and the gateway server 30 that can be connected via the network 50. That is, the network image display device 40 can be arbitrarily connected to the content server 10 or the gateway server 30.
The page request transmission unit 42 transmits information for requesting screen display of a Web page. The information may be information that newly requests transmission of a Web page, or may be link information to a network resource included in or embedded in a Web page displayed on the screen. When the request is transmitted to the gateway server 30, if it is the same as the page for display already stored in the gateway server 30, the network image can be displayed quickly without using the steps of the processing of the content server 10. A page for the display can be displayed on the device 40.
The page data receiving unit 43 receives a display page transmitted from the content server 10 or the gateway server 30.
The screen display unit 44 displays the received page for display. Specifically, the screen display unit 44 can be configured using screen display means such as a digital television receiver.
The control signal receiving unit 45 receives or receives a signal for controlling the screen display generated by the control signal generator 48. The connection between the control signal receiving unit 45 and the control signal generator 48 may be electrical, or may be via non-contact communication means such as infrared rays and radio waves. Preferably, the control signal generator 48 is a remote controller that is a component of a digital television receiver or the like.
The signal for controlling the screen display may be used to display a cursor or the like on the screen and move the cursor, or may be a signal indicating that the coordinates of the cursor are selected at an arbitrary cursor position. Alternatively, it may be a signal for moving the focus of a Web page in which a plurality of link information is embedded, or a signal indicating selection of focused link information.

The gateway server 30 and the network image display device 40 may be connected to the network 50 independently. However, the present invention is not limited to this, and the gateway server 30 and the network image display device 40 are directly connected without going through the network 50. The functions of the gateway server 30 and the network image display device 40 may be included in one housing. Specifically, a personal computer or the like having a digital television function may be used as the gateway server 30 and the network image display device 40.
Alternatively, a personal computer or the like may be used as the gateway server 30, and a digital television or the like may be used as the network image display device 40. The storage unit 39 may be built in a personal computer or the like, or may be configured by using an externally attached or removable storage unit.

In the screen display information transmission / reception device according to an embodiment of the present invention, the content server 10 synthesizes a page for display, thereby improving the visibility and operability of the Web page, so that the network image display device 40 Can be displayed.
Further, in the screen display information transmitting / receiving apparatus according to the embodiment of the present invention, the network image display apparatus 40 does not require addition of a browser or hardware having a special function.
Furthermore, in the screen display information transmitting / receiving apparatus according to an embodiment of the present invention, an advertisement distribution opportunity can be provided by appropriately including a page for display.

[Screen display information transmitter / receiver]
FIG. 3 is a block diagram of the screen display information transmitting / receiving apparatus (10, 30, 40) according to an embodiment of the present invention. Specifically, the screen display information transmitting / receiving device (10, 30, 40) includes a content server 10, a gateway server 30, and a network image display device 40.
Hereinafter, the screen display information transmission / reception device (10, 30, 40) will be described as a server device. However, the same applies to the case where a personal computer is used as the screen display information transmission / reception device (10, 30, 40).

  The screen display information generation device (10, 30, 40) includes a CPU 110 constituting the control unit 108 (in the multiprocessor configuration, a plurality of CPUs such as the CPU 120 may be added), a bus line 107, a communication I / F 140, a main memory 150, a basic input output system (BIOS) 160, a USB port 190, an I / O controller 170, a keyboard and a mouse 180, and a display device 122. The I / O controller 170 can be connected to a storage unit 109 such as a tape drive 172, a hard disk 174, an optical disk drive 176, and a semiconductor memory 178. The BIOS 160 stores a boot program executed by the CPU 110 when the server is started, a program depending on the server hardware, and the like. The hard disk 174 stores various programs for functioning as a server and programs for executing the functions of the present invention. As the optical disk drive 176, for example, a DVD-ROM drive, a CD-ROM drive, a DVD-RAM drive, a CD-RAM drive, or the like can be used. In this case, the optical disk 177 corresponding to each drive is used. A program or data can be read from the optical disk 177 by the optical disk drive 176 and provided to the main memory 150 or the hard disk 174 via the I / O controller 170. Similarly, the tape medium 171 corresponding to the tape drive 172 can be used mainly for backup.

  The program provided to the server is provided by being stored in a recording medium such as the hard disk 174, the optical disk 177, or a memory card. This program may be installed in the server and executed by being read from the recording medium via the I / O controller 170 or downloaded via the communication I / F 140.

  The above-described program may be stored in an internal or external storage medium. Here, examples of the storage medium include, but are not limited to, a magnetic recording medium, a magneto-optical recording medium, an optical recording medium, and an electronic medium. The magnetic recording medium includes a magnetic tape, a floppy (registered trademark) disk, a hard disk 174, a magnetic random access memory (MRAM), etc., and the magneto-optical recording medium includes a magneto-optical disk (MO and MD), etc. Recording media include write-once compact discs (CDs), write-once digital multipurpose discs (DVDs), write-once Blu-ray discs, write-once holographic discs, etc., and electronic media are electrically writable read-only memory, random access memory , Flash memory, silicon storage disk, etc. Further, a storage device such as a hard disk 174 or an optical disk library provided in a server system connected to a dedicated communication line or a communication line such as the Internet may be used as a recording medium, and the program may be provided to the server via the communication line. .

Here, the display device 122 displays a screen for accepting data input by the server administrator, or displays a screen of calculation processing results. The display device 122 is a cathode ray tube display device (CRT) or a liquid crystal display device (LCD). Display devices. The input means accepts input by the user, and may be configured with a keyboard and mouse 180 or the like.
In the network image display device 40, the keyboard and mouse 180 may be omitted, and a control signal from the remote controller may be received via the communication I / F 140.
In the content server 10 and the gateway server 30, the communication I / F 140 is a network adapter for enabling the server device to be connected to a terminal via a dedicated network or a public network.
The communication I / F 140 may include a modem, a cable modem, an Ethernet (registered trademark) adapter, a wireless network adapter, and the like.

  In the above example, the hardware configuration of the screen display information generation device (10, 30, 40) has been mainly described. However, a program is installed in a computer, and the computer displays the screen display information transmission / reception device (10, 30, The above-described functions can be realized by operating as 40). Therefore, the functions realized by the screen display information generation apparatus (10, 30, 40) described as an embodiment in the present invention are executed by executing the above-described method by the computer, or by executing the above-described program on the computer. It can also be realized by introducing and executing the above.

[Display screen configuration example]
FIG. 4 is a diagram illustrating a configuration example of a display screen of the network image display device according to an embodiment of the present invention. Hereinafter, the network image display device 40 will be described as a digital television receiver. However, the present invention is not limited to this, and a personal computer having a function of a digital television receiver, a hard disk recorder, or the like may be used in appropriate combination with a display device.

FIG. 4A is a diagram illustrating a configuration example of a display screen according to an embodiment of the present invention. This display screen uses the network image display device 40 to display a page for display that has been subjected to layout processing and the like using the content server 10 included in the screen display information transmission / reception system 1 according to an embodiment of the present invention. To do.
The image display area 250 is an area where the screen display unit 44 of the network image display device 40 can display character information or image information.
In one embodiment, the vertical and horizontal pixel numbers of the image display area 250 are vertical and horizontal pixel numbers that can be displayed on a high-definition television, that is, vertical 1080 pixels and horizontal 1920 pixels. That is, the vertical / horizontal dimension ratio of the image display region 250 of the network image display device or the like may be a horizontally long shape such as an integer ratio of 9/16.
Display information 1 (380) and display information 2 (382) are information for screen display generated by the content server 10 and received by the network image display device 40 via the gateway server 30.
Here, the lower part of the display information 1 (380) is configured such that the content continues above the display information 2 (382). That is, the display information 1 (380) and the display content 2 (382) are Web pages that are divided as at least two pieces of display information by the content server 10 and arranged so as to be displayed within the range of the image display area 250. The arrangement uses the horizontally long shape of the image display area 250 and arranges the display information in a row in a horizontal manner.
For example, display information 2 (382) is a subsequent column with respect to display information 1 (380). Although FIG. 4A shows an example of displaying two columns, the present invention is not limited to this, and the number of columns can be appropriately designed based on the aspect ratio of the image display region 250 or the like. For example, three columns of display information may be arranged side by side so that the contents are taken over from the left column in the right direction.
When the Web page is a long sentence or the like, the display page includes information that is not displayed within the range of one image display area 250 in addition to display information 1 (380) and display information 2 (382). May be included.

In FIG. 4A, column width 1 (334) and column width 2 (336) are horizontal widths of display information 1 (380) and display information 2 (382) in the image display area 250. For example, these horizontal widths may be values that can be displayed by arranging the display information 1 (380) and the display information 2 (382) in the image display area 250 in two rows within the range of the image display area 250. However, the present invention is not limited to this, and the number and arrangement of display information within the image display area 250 can be designed as appropriate.
The values of the column width 1 (334) and the column width 2 (336) may be stored as unique information by the network image display device 40 and transmitted to the content server 10, and the content server 10 sets initial values as appropriate. It may be editable by an instruction from the user. The values of the column width 1 (334) and the column width 2 (336) may be the same, or one of them may be larger than the other depending on the purpose such as the user paying attention to the contents of the display.
In one embodiment, the column width 1 (334) and the column width 2 (336) are less than or equal to half of 1920 pixels, that is, the number of pixels in the horizontal direction that can be displayed on a high-definition television, that is, 960 pixels or less.

The column length 324 is the vertical length of the display information 1 (380) and the display information 2 (382) in the image display area 250, and the display information 1 (380) and the display information 2 are within the range of the image display area 250. Any value can be used as long as it can display (382). In addition, it is a design matter in the art to appropriately enlarge and reduce the display information 1 (380) and the display information 2 (382) in the image display area 250.
In one embodiment, the column length 324 is 1080 pixels or less, which is the number of pixels in the vertical direction that can be displayed on a high-definition television. In another embodiment, the column length 324 is 720 pixels or less, which is the number of pixels in the vertical direction of the display device, when reproducing a moving image or the like recorded on a write-once digital multipurpose disc (DVD). In another embodiment, the column length 324 is 480 pixels or less, which is the number of pixels in the vertical direction of a liquid crystal projector device or the like.

In the configuration of the display screen according to an embodiment of the present invention, a horizontally long television screen or the like can be used as a display unit, and a web page stored in an Internet resource can be displayed in at least two columns. By arranging in a shape such as two columns, the information of the Web page that can deviate from the displayable range of the display unit can be displayed using the subsequent columns. That is, it is possible to transfer the contents of the Web page to subsequent columns within the display range of the same screen without scrolling the entire screen. Thereby, this invention can improve the visibility of the web page in information household appliances etc.
The user can view the information of the Web page whose contents are continuous within the range of one screen from the display information arranged in a line without scrolling the entire screen. Therefore, a user who uses the screen display information transmission / reception system according to an embodiment of the present invention can efficiently browse a Web page.

FIG. 4B is an example showing that an HTML web page stored in a network resource is displayed on an information home appliance using a general browser or the like without using the present invention.
In the display information 390, a browser or the like arranges character information or image information included in a Web page. The display information 390 and the image display area 250 having a horizontally long shape are not particularly associated with each other.
The display information 390 may include information 392 outside the display range that is not displayed within the range of the image display area 250. When the user wants to view the information 392 outside the display range, the user instructs to scroll the screen, instructs the page turning so that the information 392 outside the display range becomes the head of the display, or the display information 390. There may be a method of displaying a reduced size.
However, when scrolling or page turning is instructed, information near the beginning of the display information 390 displayed so far deviates from the range of the image display area 250, and the user may not be able to view it. If the display information 390 is reduced and displayed so that the entire display information 390 is within the range of the image display area 250, the characters become small and difficult to read, and image details are omitted and information may be lost.
Furthermore, there is a case where it is necessary to repeatedly execute a processing process such as rearrangement of compressed images at a stage where a browser or the like of the information home appliance accepts and executes a scroll or page feed instruction. In information home appliances that have limited resources compared to general-purpose computer devices, the use efficiency of the user may decrease as the frequency of screen display updates increases due to performance limitations. For example, when the display information 390 includes character information and image information, when the user repeats page feed and page return, the user waits for a time until image information re-display such as rearrangement of compressed images is completed. Yes.
As described above, when the screen display is configured by a browser or the like using the conventional technique, the efficiency may be lowered due to the deviation of the character information and the image information outside the range of the image display area, the occurrence of scrolling or page turning.

  Using the configuration of the display screen of the network image display device according to an embodiment of the present invention, arranging at least two pieces of display information side by side in the range of an image display area having a horizontally long shape. Thus, it is possible to efficiently present a Web page whose contents are continuous within the range of one image display area 250. Furthermore, the screen display information transmission / reception system according to an embodiment of the present invention provides a display information that requires scrolling or the like to a user who accesses network resources using screen display means such as an information home appliance. By providing it on the screen, it is possible to improve the visibility of the information that the user is interested in. The user can efficiently browse Web pages displayed in a plurality of columns on the same screen.

[Procedure for sending and receiving screen display information]
FIG. 5 is a flowchart showing a procedure for transmitting and receiving screen display information according to an embodiment of the present invention. The flowchart shown in FIG. 5 represents that the network image display device 40, the gateway server 30, and the content server 10 cooperate to execute the stages of each operation.

When the user operates the control signal generator 48 or the like to request display of information on the screen of the network image display device 40, the network image display device 40 receives a control signal in a control signal receiving step (S10). This control signal includes a control signal for calling the resource in a state where the link information to the Internet resource is focused in the image display area of the network image display device 40.
Next, the network image display device 40 requests the gateway server 30 to transmit data for screen display in a page request transmission step (S10). This request can appropriately include the link information and the like.
The gateway server 30 receives the request in the page request receiving step (S20). Further, the gateway server 30 determines whether or not the requested screen display data is stored in the cache (S22), and the data is stored in a storage unit such as a disk cache or a memory cache of the gateway server 30. It is determined whether or not it is stored. If not stored, the process proceeds to step S30. If stored, the process proceeds to step S60. When proceeding to step S30, the gateway server 30 may transmit a transmission request from the network image display device 40 to the content server 10. However, the present invention is not limited to this, and the network image display device 40 performs the page request transmission step (S10). The transmission request may be transmitted to both the gateway server 30 and the content server 10. When the gateway server 30 finds data in the cache, the gateway server 30 may notify the content server 10 and stop the operation of the content server 10.
In the page request receiving step (S30), the content server 10 receives a data transmission request for screen display from the network image display device 40.
Next, in the page data management step (S32), the content server 10 searches and extracts the Web page requested for transmission using the content DB 55. The extracted Web page appropriately includes character information, image information, audio information, and the like. If the Web page is not stored in the content DB 55, it is received from the Web resource 65.
Next, the content server 10 analyzes the layout of the extracted Web page in a layout analysis step (S34). That is, the number of characters included in the character information, designation of the size of characters for display, information on the table or ruled line, arrangement of image information, and the like are analyzed.
Next, in the rendering step (S36), the content server 10 appropriately divides the Web page in order to arrange the Web page within the image display area of the network image display device 40. The divided web pages are arranged in two rows arranged in the left and right within the range of the image display area of the network image display device 40. At this time, information that protrudes from the range of the image display area of the network image display device 40 may be omitted as appropriate.
Next, in the composite page generation step (S38), the content server 10 converts the arranged Web page into an HTML format that can be displayed on one screen. Specifically, HTML-format document data including information in a table format or screen control information having an arrangement of two columns arranged side by side is generated. This document data is a page for display.
Next, the content server 10 transmits the page for display to the gateway server 30 in the page data transmission step (S40).

The gateway server 30 receives the page for display transmitted from the content server 10 in the page data receiving step (S50).
Next, the gateway server 30 transmits either the screen display data found in the cache in step S22 or the display page received in step S50 to the network image in the page data transmission step (S60). It transmits to the display device 40.
In the image display step (S70), the network image display device 40 displays the display page received from the gateway server 30 on the screen.

In the screen display information transmission / reception procedure according to the present invention, when the network image display device 40 transmits a page request in step S12, the data stored in the cache of the gateway server 30 or the content server 10 newly generates. Any page data to be displayed can be displayed on the screen in step S70.
In the screen display information transmission / reception according to the present invention, the network image display device 40 only needs to perform a transmission request and screen display without performing processing such as layout or rendering of page data. Therefore, by using the present invention, it is possible to display on a screen a web page that has been appropriately rendered even in an information home appliance with limited computer resources or processing capability.

[Web page layout processing]
FIG. 6 is a diagram showing a layout process of a Web page according to an embodiment of the present invention. As an example, layout processing of a Web page using the page data management unit 14 and the layout analysis unit 16 included in the content server 10 according to the present invention is shown.

The page data management unit 14 extracts predetermined content data 300 from the content DB 55 shown in FIG. 1 based on a page transmission request from the network image display device 40 or the like. The content data 300 includes image information 302, character information 304, and the like as appropriate, and is text data described using the HTML format and image data used together with the text data.
The content data 300 may or may not include information related to the layout for display. For example, the character information 304 may or may not include a control code for line feed. When the content data 300 is displayed on an information home appliance or a personal computer using a general browser or the like, the browser can perform control for screen display such as line end processing. The page data management unit 14 according to the present invention can extract all the image information 302, character information 304, and the like included in the content data 300 and store them appropriately for subsequent processing.
The layout analysis unit 16 performs layout processing on the content data 300 using the column width 322 in order to display the content data 300 extracted by the page data management unit 14 on the network image display device 40. The column width 322 secures an area for at least two pieces of display information 1 (380) and display information 2 (382) within the range of the image display area 250 of the network image display device 40 shown in FIG. The width on the screen. That is, the column width 322 is expressed using the number of pixels equal to or less than half of the image display area 250.
In one embodiment, the column width 322 is 960 pixels or less, which is not more than half of 1920 pixels which is the number of horizontal pixels of a high-definition television. The column width 322 can take a predetermined value depending on the mode of the network image display device 40 or the like.
The layout analysis unit 16 lays out the image information 302, character information 304, and the like included in the content data 300 so that the content data 300 can be displayed within the range of the column width 322. Specifically, layout data 310 is generated by the layout analysis unit 16. The layout data 310 appropriately includes an image area 312, a character area 314, an advertisement area 316, and the like. All of these areas are laid out so that the horizontal display is within the range of the column width 322.
The image area 312 is an area for laying out and displaying the image information 302. The image area 312 may include information for display such as the number of vertical and horizontal pixels and may not include the image itself. The image information 302 may be appropriately enlarged and reduced and displayed in the image area 312.
The character area 314 is an area for laying out and displaying the character information 304. The character area 314 may include information for display such as the size of the display font and the line spacing, and may not include a collection of character codes.
The advertisement area 316 is an area for an advertisement to be displayed in addition to the content data 300. The layout analysis unit 16 may include the advertisement area 316 in the layout data 310, and the advertisement information is determined in a subsequent processing stage.

  With the layout processing of the Web page according to the present invention, layout data 310 obtained by layout processing from the content data 300 is obtained using information on the column width 322 depending on the display area of the network image display device 40 or the like. The layout data 310 includes an advertisement area 316, and means for distributing the advertisement to the user is prepared.

[Rendering and generation of composite page data]
FIG. 7 is a diagram illustrating rendering and generation of composite page data according to an embodiment of the present invention. As an example, the rendering of a Web page using the rendering unit 18 and the composite page generation unit 20 included in the content server 10 according to the present invention is shown.

The rendering unit 18 uses the layout data 310 generated by the layout analysis unit 16 described above to generate rendering data 340 including image and character entities.
First, the rendering unit 18 appropriately divides the layout data 310 using the column length 324. The column length 324 is a length in the vertical direction on the screen that can secure an area for display within the range of the image display area 250 of the network image display device 40 shown in FIG.
In one embodiment, the column length 324 is 1080 pixels or less, which corresponds to the number of scanning lines of a high-definition television. The column length 324 can take a predetermined value depending on the mode of the network image display device 40 and the like.
As for the division of the layout data 310 using the column length 324, a division 328 is provided at a position separating the column length 324 from the display start position 326 of the layout data 310. The display start position 326 is an upper left end or the like that is a start position of the layout data 310 when the layout data 310 is newly generated. The display start position 326 is a position where the screen display starts when the screen display starts from the middle of the layout data 310 by page scrolling or the like. The rendering unit 18 uses the division 328 to generate division information 1 (360) and intermediate information 362 from the layout data 310. The intermediate information 362 is all data behind the division 328 in the layout data 310.

Next, the rendering unit 18 generates rendering data 340. The rendering data 340 is data in which the division information 1 (360) and the division information 2 (364) are juxtaposed within the displayable area 350 based on the mode of the network image display device 40 and the like. The division information 2 (364) includes data that can be displayed within the displayable area 350 in the intermediate information 362.
In one embodiment, the division information 1 (360) includes image information 342 and character information 1 (344), and the division information 2 (364) includes character information 2 (346) and an advertisement area 316. Character information 1 (344) and character information 2 (346) may be character information divided by the division 328 and having continuity in content. In order to secure the advertisement area 316, only the information that can be displayed in the display area of the character information 2 (346) among the intermediate information 362 in the layout data 310 may be used as the character information 2 (346).
The division information 1 (360) and the division information 2 (364) rendered by the rendering unit 18 appropriately include HTML format text data, attached image information, and the like.

The composite page generation unit 20 generates one composite page from character information, image information, and the like arranged in a predetermined shape within the displayable area 350 generated by the rendering unit 18. This composite page may be text data in HTML format depending on the mode of the network image display device 40 or the like, or the entire page may be one image.
In one embodiment, the composite page data 370 is HTML text data that can be displayed on the network image display device 40 using a general browser, attached image information, and the like.
The composite page data 370 includes display information 1 (380) and display information 2 (382). The display information may be HTML text or the like that can be displayed on a screen using a browser or the like, or may be an image. The network image display device 40 or the like can display the display information on the screen using a built-in function for screen display.
Display information 1 (380) includes image information 372 and character information 1 (374) as appropriate, and display information 2 (382) includes character information 2 (376) and advertisement information 378 as appropriate. Each relationship is the same as the information or region relationship in the rendering data 340.
In another embodiment, the composite page data 370 is an image that can be displayed on a television receiver or a DVD recorder that does not include a browser or the like.

  By rendering the web page according to the present invention, rendering data can be generated so that character information and image information are arranged in at least two columns. Further, depending on the mode of the network image display device 40 or the like, a page for display in the form of HTML text or an image may be provided within the display area. By including the advertisement information 378 in the combined page data 370, the advertisement can be distributed together with the page for display.

[data structure]
FIG. 8 is a diagram showing a data structure in the content DB (55) and the advertisement DB (60) according to an embodiment of the present invention.

FIG. 8A is a diagram showing a data structure of the content DB (55) according to the embodiment of the present invention. In one embodiment, the content DB data structure 70 includes an identifier 72, a content ID 74, a format 75, a feature 76, and a related advertisement 78.
The identifier 72 is used to identify individual contents stored in the content DB (55). For example, the identifier 72 may be a serial number or the like, or a URL (Uniform Resource Locator) that is link information for accessing a network resource.
The content ID 74 is information for specifying the content entity such as character information or image information. For example, text information and image information included in one item described in the encyclopedia can be specified using the content ID 74. The content ID 74 can be used independently of the identifier 72. Thereby, even if the URL is changed due to the transfer of the database server or the like, the content ID 74 can be constant.
The format 75 is used to indicate the format of information included in the content entity specified by the content ID 74. For example, the format 75 may indicate that the content is text, or that the content includes text and images. The information included in the format 75 may be used for a search condition such as searching only a Web page including an image in the stage of searching a Web page from the content DB (55).
The feature 76 is used to indicate the feature of information included in the content entity specified by the content ID 74. The feature of the information may be a term in a document included in the content entity, a keyword for search, or an attribute such as the number of colors of image information, and may be designed as appropriate. Information included in the feature 76 may be used for the search condition as in the format 75.
The related advertisement 78 is used to indicate that the content entity specified by the content ID 74 has a relationship with the advertisement information. For example, when the content entity is character information related to a university entrance examination, a network search service or the like for searching for an accommodation service or the like for a student from a remote location may be associated as the related advertisement 78.
Alternatively, the related advertisement 78 is used to indicate that the content entity specified by the content ID 74 is related to the advertisement information based on the feature 76. For example, if the substance of the content is text information about the relationship between the publication and the broadcasting business, and the features 76 include the terms “manga”, “animation”, “out of print”, “rare”, etc. You may associate the network search service etc. to search.

FIG. 8B is a diagram showing a data structure of the advertisement DB (60) according to the embodiment of the present invention. In one embodiment, the advertisement DB (60) includes an identifier 82, an advertisement ID 84, and a feature 86.
Similar to the identifier 72 described above, the identifier 82 is used to identify individual advertisement information. The identifier 82 may be a serial number or the like, or a URL or the like.
The advertisement ID 84 is information for specifying the entity of the advertisement information. Even if the URL is changed, the advertisement ID 84 of the specific advertisement information entity may be constant.
The feature 86 is used to indicate the feature of the advertisement information, similar to the feature 76 described above. Feature 86 may be used to search for advertising information.

Although the example of correlation of content DB (55) and advertisement DB (60) which concerns on one Embodiment of this invention is shown below, it is an example and it does not limit.
In one embodiment, the page data management unit 14 of the content server 10 according to the present invention receives a page transmission request with an identifier 72 of “XXX”, and uses the content DB (55) to store content with a content ID 74 of “0000123”. Can be extracted. The content includes information “A” in the feature 76.
By using the information of the feature 76, an advertisement whose advertisement ID 84 is “A0003” can be extracted as an advertisement whose feature 86 is “A” in the advertisement DB data structure 80.
That is, by accepting the page transmission request with the identifier 72 “XXX”, in the image display information transmission / reception method according to the present invention, the content with the content ID 74 “0000123” is extracted, and the advertisement ID 84 is “A0003”. An ad is associated. Thus, in the image display information transmission / reception method according to the present invention, the content DB data structure 70 and the advertisement DB data structure 80 are used to extract the content and advertisement for screen display in response to the page transmission request. Yes.
In the advertisement DB data structure, an advertisement whose feature 86 is “AB” and whose advertisement ID 84 is “A0006” is an advertisement having characteristics similar to the advertisement whose advertisement ID 84 is “A0003” in the above-described association of advertisement information. May be handled. For example, in the image display information transmission / reception method according to the present invention, two or more advertisement areas are provided within the screen display range, and an advertisement having relevance to the content and a similar advertisement are appropriately arranged to generate composite page data. May be.
The transmission / reception method of image display information according to the present invention uses the content DB data structure 70 and the advertisement DB data structure 80 to perform association between the content and the advertisement, and to display the composite page data including the advertisement that can be related to the content. Can be generated.

[Example of screen display]
FIG. 9 is a diagram showing an example of a screen display according to an embodiment of the present invention.
In one embodiment, the image display area 250 includes display information 1 (380) and display information 2 (382).
The image display area 250 can be displayed on a screen display means of an information home appliance such as a digital television connectable to the Internet. Alternatively, the image display area 250 may be prepared by using a hard disk recorder or the like that can be connected to the Internet together with a display device as appropriate.
Display information 1 (380) and display information 2 (376) are used for displaying a home page of a network resource or a blog displayed using a general browser or the like. That is, information having continuity can be displayed in the display information 1 (380) and the display information 2 (376). Display information 1 (380) and display information 2 (376) displayed using the image display information transmission / reception system or the like according to the present invention can be formed in a two-row format within the horizontally long image display area 250. .
Display information 1 (380) appropriately includes image information 372, character information 1 (374), and the like, and display information 2 (382) appropriately includes character information 2 (376), advertisement information 378, and the like. Character information 1 (374) is described using HTML format text data and the like, and appropriately includes embedded link 1 (260), link 2 (262), link 3 (264), and the like. Similarly, the character information 2 (376) similarly includes the embedded link 4 (266), link 5 (268), and the like.

The user can arbitrarily select information on the link to the network resource embedded in the image display area 250 using the control signal generator 48 having the cursor control unit 49.
A suitable control signal generator 48 is a remote controller for controlling the operation of a digital television receiver, hard disk recorder or the like. However, the present invention is not limited to this, and means for controlling the operation of the device for generating the image display area 250 can be designed as appropriate. For example, a pointing device (not shown) may be connected to a hard disk recorder or the like, and a personal computer equipped with a pointing device and connected to the Internet is used as a device for generating the image display area 250. It may be used.
In the image display information transmission / reception system or the like according to the present invention, the display area 1 (380) and the display area 2 (382) can be included in one image display area 250. It may be assigned. For example, the upper left of the image display area 250 may be the origin of the two-dimensional coordinates, the number of pixels facing right may be the X axis, and the number of pixels facing downward may be the Y axis.
In one embodiment, the display area 1 (380) and the display area 2 (382) are included in the range of horizontal 1920 pixels and vertical 1080 pixels, which are the number of display pixels of a high-definition television. In the format (X coordinate, Y coordinate) where the origin is (0, 0), the display area 1 (380) is (0, 0), (959, 0), (960, 1079), (0, 1079). ) Within a rectangular area surrounded by four points. Similarly, the display area 2 (382) can be in a rectangular area surrounded by four points (960, 0), (1919, 0), (1919, 1079), and (960, 1079).
The image display information transmission / reception system or the like according to the present invention may include means for converting the coordinates in the image display area 250 into the coordinates in the layout data 310 formed using the column width 322. Specifically, the coordinates of the pixels included in the display area 1 (380) and the display area 2 (382) may be converted by the following expression.
Where X: X coordinate in the layout data 310,
Y: Y coordinate in the layout data 310,
M: X coordinate in the image display area 250,
N: Y coordinate in the image display area 250,
A: The number of horizontal pixels in the image display area 250,
B: The number of vertical pixels in the image display area 250.
The image display information transmission / reception system according to the present invention converts the coordinate information in the image display area 250 as shown in the above equation, thereby converting the coordinate information input by the user by operating the pointing device or the like into the coordinates in the layout data 310. It becomes possible to replace it. As a result, the user can comfortably use the embedded link information by browsing the home page or blog included in the image display area 250 as one continuous screen display.

In one embodiment, the user can arbitrarily select information on a link to a network resource using a cursor 270 displayed within the image display area 250. The user can move the cursor 270 within the range of the image display region 250 by appropriately operating the up / down / left / right movement keys provided in the cursor control unit 49. The shape, size, display decoration, and the like of the cursor 270 can be designed as appropriate.
For example, the user may operate the cursor control unit 49 to move the cursor 270 to a position overlapping with the link 1 (260) and press a selection button (not shown) or the like that the control signal generator 48 has as appropriate. Thereby, the information of the link to the network resource embedded as the link 1 (260) is transmitted to the image display information transmission / reception system or the like according to the present invention. The image display information transmission / reception system or the like according to the present invention reads information such as a home page and a blog from the network resource into the system using the link information, performs predetermined layout processing and rendering, and displays information 1 (380). Display information 2 (382) is generated and displayed within the image display area 250.
Further, for example, the user can move the cursor 270 within the range of the display information 1 (380) to the range of the display area 2 (382) by operating the right-pointing button or the like of the cursor control unit 49. On the other hand, the user can move the cursor 270 within the range of the display information 2 (382) to the range of the display area 1 (380) by operating the left-pointing button or the like of the cursor control unit 49. .
A user of the image display information transmission / reception system according to the present invention controls the position of the cursor 270 displayed within the image display area 250 of a digital television or the like using a cursor control unit included in a remote controller or the like, and embeds it. Link information can be used. Therefore, the user can move the cursor 270 by remote operation to obtain comfortable operability, and the visibility is improved by arranging character information and the like by using the left and right spread of the horizontally long image display area 250. Obtain network resource usage.

In another embodiment, the user may arbitrarily move a single focus with respect to information on links to network resources embedded within the image display area 250. Here, the focus means that one of the information of one or more links embedded in the range of the image display area 250 is in a selected state.
Specifically, at the stage where the display information 1 (380) and the display information 2 (382) are displayed, the focus is set to one of the link information included in the image display area 250. The setting of the focus can be indicated to the user by changing the color scheme or decoration of the display so that the display of the information of the link is different from the display of the information of the other links. For example, the display of link information for which focus is set may be blinked, or a frame line for link information may be displayed using a pre-defined color scheme to indicate that the focus is set. The mode of focus display can be designed as appropriate.
The user can move the focus arbitrarily in the information of a plurality of links displayed within the image display area 250 by operating the cursor control unit 49. For example, when the focus is set on the link 1 (260), the focus can move to the link 2 (262) when the user presses a downward button or the like of the cursor control unit 49. Further, for example, when the focus is set on the link 3 (264), the focus can be moved to the advertisement information 378 when the user presses the right button or the like of the cursor control unit 49.
A user of an image display information transmission / reception system according to the present invention uses a cursor control unit included in a remote controller or the like to set a focus on information of a plurality of links displayed within an image display area 250 of a digital television or the like. Can be moved arbitrarily. Accordingly, the user can use the link information embedded in the display information 1 (380) and the display information 2 (376). Therefore, the user can move the focus by remote operation to obtain comfortable operability, and the network that improves visibility by arranging character information and the like by using the horizontal expansion of the horizontally long image display area 250. Obtain resource utilization.

In yet another embodiment, screen information displayed on the terminal screen in a format using at least two columns within the range of the image display area 250, that is, display information 1 (380), display information 2 (382), and the like are linked. And displayed in a scrollable manner.
A user of the image display information transmission / reception system according to the present invention can scroll a part or the whole of the screen display using the control signal generator 48 or the like as appropriate. As the scroll instruction means, a button having functions such as scroll, screen feed, and next screen display may be provided on the control signal generator 48 or the like. Display information 1 (380) or display information 2 (382) A command button (not shown) for scrolling part or all of the screen display may be provided in part.
Alternatively, the scroll display may be automatically performed based on the movement of the cursor 270 to the upper, lower, left, and right display limits of the image display area 250, that is, to either end of the image display area that is generally rectangular. Good.
Alternatively, in a state where the focus is set to one of the plurality of links displayed within the range of the image display area 250, the user instructs the movement of the focus using the cursor control unit 49 or the like, and the direction of the movement destination When there is no link that can be focused on, the screen display may be scrolled in this direction. For example, the image display area 250 is based on a user's instruction to move the focus downward using the cursor control unit 49 while the focus is set on the advertisement information 378 displayed in the image display area 250. You may scroll the display.
The number of screen display lines, the number of pixels in the image, the scroll direction including up, down, left, and right updated in one scroll operation can be appropriately designed.
In the method of the present invention, since the user can scroll the display screen including at least two columns, unlike the conventional screen display that scrolls the page information configured in one column or the like, less time is required. Thus, network resources can be used while updating the screen display more efficiently.

A user of the image display information transmitting / receiving system according to the present invention can arbitrarily move the cursor 270 or the focus within the image display area 250 by operating the cursor control unit 49. Therefore, the user can use the network resource by using the information home appliance whose operation can be controlled by the control signal generator 48 as well as using the network resource by using the personal computer having the pointing device. .
In the image display information transmitting / receiving system and the like according to the present invention, the character information and the image information are formed and displayed in two rows and the like by effectively utilizing the shape of the horizontally long screen, so that there is no general association with the shape of the screen. Unlike the screen display using a typical browser or the like, the visibility of the user can be improved in the use of network resources that use information home appliances or the like for display.
In addition, in the image display information transmission / reception system and the like according to the present invention, a homepage or a blog or the like can be viewed by using the control signal generator 48 included in the information home appliance for moving the cursor 270 or the focus and selecting link information. , Or other linked information calls can be remotely controlled. Thus, the user can comfortably use the network resource without being restricted in the vicinity of the information home appliance or the image display means. That is, the present invention can improve operability in using network resources using information home appliances and the like.
Further, by providing the advertisement information 378 within the range of the image display area 250, the user can view the advertisement together with the image information 372, the character information 1 (374), or the character information 2 (376). Advertisers can get advertisement distribution opportunities for users of information appliances and the like.
The advertisement information 378 may have a relationship with the character information 1 (374) or the character information 2 (376). For example, when the display area 1 (380) and the display area 2 (382) include information related to mail order sales of a digital camera for taking a picture, an advertisement of a color printer for printing the picture is used as the advertisement information 378. It may be displayed. Further, for example, when the display area 1 (380) and the display area 2 (382) include regional medical information, an advertisement such as a medical service may be displayed as the advertisement information 378. Such relevance provides the advertiser with an opportunity to present an advertisement that can be expected to have a high hit rate to users who are interested in specific display information.

  As mentioned above, although embodiment of this invention was described, this invention is not restricted to embodiment mentioned above. The effects described in the embodiments of the present invention are only the most preferable effects resulting from the present invention, and the effects of the present invention are limited to those described in the embodiments of the present invention. is not.

It is a figure which shows the screen display information transmission / reception system based on one Embodiment of this invention. It is a figure which shows the structure of the screen display information transmission / reception apparatus based on one Embodiment of this invention. 1 is a block diagram of a screen display information transmitting / receiving device according to an embodiment of the present invention. FIG. It is a figure which shows the structural example of the display screen of the network image display apparatus based on one Embodiment of this invention. It is a flowchart which shows the procedure of screen display information transmission / reception based on one Embodiment of this invention. It is a figure which shows the layout process of the web page which concerns on one Embodiment of this invention. FIG. 6 is a diagram illustrating rendering and generation of composite page data according to an embodiment of the present invention. It is a figure which shows the data structure in content DB and advertisement DB based on one Embodiment of this invention. It is a figure which shows the example of a screen display based on one Embodiment of this invention.

Explanation of symbols

1 screen display information transmission / reception system 10 content server 12, 32 page request reception unit 14 page data management unit 16 layout analysis unit 18 rendering unit 20 composite page generation unit 22, 36 page data transmission unit 24, 38, 46 input / output unit 30 gateway Server 34, 43 Page data reception unit 40 Network image display device 42 Page request transmission unit 44 Screen display unit 45 Control signal reception unit 48 Control signal generator 49 Cursor control unit 50 Network 55 Content DB
60 Advertising DB
65 Web resource 70 Content DB data structure 72 Identifier 74 Content ID
75 Format 76, 86 Features 78 Advertisement attachment history 80 Advertisement DB data structure 82 Identifier 84 Advertisement ID
250 Image display area 260, 262, 264, 266, 268 Link 270 Cursor 300 Content data 302, 342, 352, 372 Image information 304 Character information 310 Layout data 312 Image area 314 Character area 316, 348 Advertisement area 322 Column width 324 columns Length 326 Display start position 328 Division 334 Column width 1
336 column width 2
340 Rendering data 344, 374 Character information 1
346, 376 Character information 2
350 Displayable area 360 Division information 1
362 Intermediate information 364 Division information 2
370 Composite page data 378 Advertising information 380 Display information 1
382 Display information 2
390 Display information

Claims (5)

  1. In response to a page transmission request for requesting a web page to be displayed on a network terminal having a screen display means,
    A server device generating a web page according to a display area of the network terminal based on content data ;
    Transmitting the generated web page to the network terminal,
    The generated web page follows the first column of the first page displaying a part of the content data and the part of the content data displayed on the first page in the display area. Having a format using at least two columns including a second column consisting of a second page displaying content data ;
    In the step of generating the Web page, the server device determines at least one of a column width that is a horizontal width of the column and a column length that is a vertical length of the column as the first column and the first column. The web page is generated differently in the second column ,
    The generated web page is displayed in a scrollable manner in conjunction with the first column and the second column in the display area.
    Method.
  2. The link information of the Web page is displayed so that the point of interest can be moved in a substantially horizontal direction between adjacent columns in the Web page displayed on the screen in a format using the at least two columns.
    The method of claim 1.
  3. Storing the generated web page in a storage unit;
    In response to a page transmission request from a network terminal having a screen display means,
    Transmitting the web page stored in the storage unit to the network terminal;
    The method according to claim 1 or 2.
  4.   A computer program for causing a computer to execute any one of the steps according to claim 1.
  5. In response to a page transmission request for requesting a web page to be displayed on a network terminal having a screen display means,
    A page generation unit that generates a web page according to the display area of the network terminal based on content data ;
    A page data transmission unit that transmits the generated web page to the network terminal,
    The generated web page follows the first column of the first page displaying a part of the content data and the part of the content data displayed on the first page in the display area. Having a format using at least two columns including a second column consisting of a second page displaying content data ;
    The page generation unit may change at least one of a column width that is a horizontal width of the column and a column length that is a vertical length of the column between the first column and the second column. Generating the web page;
    The generated web page is displayed in a scrollable manner in conjunction with the first column and the second column in the display area.
    Server device.
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