JP4929467B2 - Needs information collection system, needs information collection server, needs information collection method and program - Google Patents

Description

The present invention needs information collection system for providing to collect efficiently the needs of the user, needs information collecting server, a needs information collection method and a program.

  Conventionally, when opening a new store in a variety of store / facility-placed service formats such as retailers, restaurants, barber shops, language classes, pharmacies, etc., the results of a survey of the surrounding environment by the investigator and the map information system (Area marketing tool) is used to make a store opening plan.

With the area marketing tool, the following can be achieved mainly based on its own stores, competing stores, and statistical data.
・ Surrounding competitor store survey Confirming the opening situation of industries and companies that can compete with the company in the vicinity of potential store openings ・ Regional potential survey Create a virtual business area (yen, arbitrary area, road business area, etc.) from around the potential store openings Analyzing the market size in the trade area using various data such as population / household data, various statistical data, and station passenger data

  For example, when opening a new store, in addition to the information collected by the store developer, a store opening plan support system that can evaluate store candidate locations using the trade area information that is aggregated using the map information system However, this is disclosed in Patent Document 1.

JP 2001-125955 A

  By the way, the contents to be implemented in the above-mentioned store opening plan are only the plans of the company or store opening the store, and the opinions and hopes (needs) of the residents in the vicinity of the planned store opening and the people who commute to or go to school Is not considered. Since the store opening plan and the needs of the users who use the store or facility do not match (fit), it often happens that the profit does not come out as planned after opening the store.

  In addition, the store opening plan support system described in Patent Document 1 also obtains commercial area information extracted from statistical data of the commercial area range set using the map information system (GIS), and previously stores the property information and the commercial area information. The property and trade area information is evaluated based on the defined evaluation condition information, and the needs of residents in the vicinity of the candidate store openings and those who commute to or go to the place are not considered.

  The present invention has been made in view of such a point, and an object thereof is to improve the reliability of a store opening plan by matching the store opening plan of a company or a store with the needs of a user.

In order to solve the above problem, an input screen for inputting user information and needs information including a desired location for opening a store is disclosed on the network, and user needs registration means for receiving input from the user, and acquired by the user needs registration means A needs information collecting system is constructed having needs information collecting means for receiving user attribute information and needs information.
The needs information collecting means includes a user information management unit for storing user attribute information transmitted from the user needs registration means via the network, and user needs information transmitted from the user needs registration means as electronic map information. Weight management information that stores a weight value set in advance based on a combination of one or more of a needs management unit that stores information in association with each other, a specification method of needs information, a relationship between a desired location and a user, and the number of approvals for needs information A management unit is provided. Furthermore, the needs aggregation which performs the process which totals the weight value of the needs information contained in the arbitrary areas on electronic map information using each weight value memorize | stored in this weight information management part about each area on electronic map information Section, a needs aggregation information management section for storing the aggregation information of each area obtained from the needs aggregation section, and the aggregation information corresponding to the designated area is extracted from the needs aggregation information management section, and the extracted aggregation information And a map generation unit that combines a designated area on the electronic map information.

  According to the above configuration, it is possible for a company to grasp the needs of people who are related to the land and area, such as the residents and visitors around the candidate site. Moreover, since the weight value of the need information in an area is totaled using the weight value preset with respect to needs information, and a total result is reflected on electronic map information, a user's needs can be visually recognized easily.

  According to the present invention, it is possible to grasp the needs of people who are related to the land and area, such as neighboring residents and visitors, with respect to the candidate store openings of the company. Adaptable to needs. Therefore, the reliability of the store opening plan can be improved.

Hereinafter, an example of an embodiment of the present invention will be described with reference to the accompanying drawings.
The present invention intends to adapt the store opening plan to the user needs by taking in the opinions and wishes of the users such as the residents in the vicinity of the candidate store openings and the people who commute to or attend the place.

First, a service (used by a user) for collecting user needs via a network will be described.
FIG. 1 shows a configuration example of a needs information collecting system according to an embodiment of the present invention. As shown in FIG. 1, a needs information collecting system includes a user needs registration means composed of a WWW (World Wide Web) server 2, needs composed of a map server 3 and an information collection database server (hereinafter referred to as “DB server”) 4. It consists of information collection means. The terminal devices 1 and 5 on the user side and the company side (store side) access the WWW server 2 via a network (electric communication line) made up of the Internet, for example. As the terminal devices 1 and 5, a personal computer or a mobile phone terminal having a display function and a communication function can be applied.

  The system referred to in this specification refers to a logical collection of a plurality of devices (or functional modules that realize a specific function), and each device or functional module is in a single casing. It does not matter whether or not. For example, the map server 3 and the DB server 4 may be integrated, or the WWW server 2, the map server 3, and the DB server 4 may be integrated. Moreover, you may utilize networks, such as the internet and wireless LAN, for the data communication between each server of the WWW server 2, the map server 3, and the DB server 4. FIG.

The WWW server (web server) 2 includes a computer and operates in accordance with a program recorded in a non-illustrated ROM (Read Only Memory) or a non-volatile memory such as a flash memory. The WWW server 2 publishes a user needs registration site 2A provided with an input form on the network, and user attribute information (hereinafter referred to as “user information”) input from the terminal devices 1 and 5 and a user's request. Receive information on facilities to be used (need information). When displaying the input form of the user needs registration site 2A, the WWW server 2 requests electronic map information (hereinafter also referred to as “electronic map”) from the map server 3 as necessary to acquire the electronic map information. Use the acquired electronic map information. Then, the WWW server 2 transmits user information and needs information acquired through the user needs registration site 2 </ b> A to the DB server 4 .

  Furthermore, the WWW server 2 associates the electronic map information acquired from the map server 3 with the user needs total information acquired from the DB server 4 and publishes it on the user needs total browsing site 2B.

The map server 3 includes a computer and operates according to a program recorded in a nonvolatile memory (not shown). In this embodiment, this computer functions as the map distribution service unit 3A. In response to a request from the WWW server 2, the map distribution service unit 3 </ b> A transmits electronic map information corresponding to each application or designated area to the WWW server 2. The map distribution service unit 3A is an example of a map generation unit described in the claims.

  The DB server 4 includes a computer and operates according to a program recorded in a nonvolatile memory (not shown). In this embodiment, the DB server 4 includes a user information management unit 4A, a user needs area / position information management unit 4B, a weight information management unit 4C, a town letter / mesh unit totaling unit (needs totaling unit) 4D, and a user needs area / Each function of the total information management unit (needs total information management unit) 4E is provided. Each management unit has a database, and a nonvolatile memory is used to store information registered in these databases. Hereinafter, the DB server 4 will be further described.

  The user information management unit 4A receives, manages, and stores user information input from the terminal device 1 through the user needs registration site 2A of the WWW server 2.

  The user needs area / position information management unit 4B is an example of the needs management unit described in the claims, receives the needs information input from the terminal device 1 through the user needs registration site 2A of the WWW server 2, Manage and store in relation to the location on the map information.

  The weight information management unit 4C manages and stores weight values, in which values are set in advance in accordance with a need information specification method (input method) and input area settings (relationship between desired location and user). .

  The town letter / mesh unit totaling unit 4D is an example of a needs totaling unit described in the claims. The town letter / mesh unit totalization unit 4D uses the weight value stored in the weight information management unit 4C to perform the process of totalizing the weight value of the need information included in any area on the electronic map information. Repeat for each area above. The area referred to in this specification refers to an area represented by an address town, a ditch, a character, or a section partitioned in a mesh shape on the electronic map information. When the tabulation process is completed for each area, the tabulation result (area unit tabulation information) for each area and tabulation data indicating the detailed contents at that time are sent to the user needs area / tabulation information management unit 4E. A specific description of this counting method will be described later.

  The user needs area / total information management unit 4E is an example of a needs total information management unit described in claims. The user needs area / total information management unit 4E transmits the total result (area unit total information) for each area to the map server 3 and transmits the total data to the WWW server 2 in response to a request from the WWW server 2. .

  The user can browse the desired information by connecting the owned terminal devices 1 and 5 to the WWW server 2 and accessing the user needs registration site 2A or the user needs total browsing site 2B. A general network user can display an input screen (to be described later) of the user needs registration site 2A on the terminal device 1 and register user information and needs information using a mouse, a keyboard, or the like. On the other hand, with respect to the user needs aggregation browsing site 2B, only users who have registered in advance (for example, users on the company side) are permitted to browse. The needs information collection system shown in FIG. 1 schematically represents the overall configuration and the functions of each server, and is not limited to this example.

  Next, user needs registration / approval processing for needs in the needs information collection system will be described with reference to the flowchart of FIG. This user needs registration / approval process is for collecting user needs via a network, and is a service for general users.

The user enters his / her profile as gender, age, resident, commuting / commuting purpose, shopping, and other information that will be used later to evaluate the relationship between the candidate location and the user, and selects it on the electronic map. Enter the needs information such as the type of business or service of the facility you want to open a store for. At the same time, it is also possible to enter requests such as the presence / absence of parking lots, opening hours, desired opening time (for example, immediately after one year, five years later, etc.)

  First, the user accesses the user needs registration site 2 </ b> A of the WWW server 2 using the terminal device 1. When the terminal device 1 accesses the user needs registration site 2A, the WWW server 2 determines whether or not the user who uses the terminal device 1 accessing the user needs registration site 2A has already been registered as a user of this service. Is determined (step S1). If the user has already been registered, the process proceeds to step S3. As an example of the determination process, for example, there is a method in which an ID and a password previously assigned to each user by the WWW server 2 are input, and the ID and password registered in the user information management unit 4A are compared and determined.

  If the user is unregistered in the determination process of step S1, the WWW server 2 displays a message prompting registration of user information on the display screen of the terminal device 1. The user inputs his / her information in the input fields of the user information input screen 10 shown in FIG. The WWW server 2 transmits the input user information to the DB server 4 and stores it in the user information management unit 4A (step S2).

  The user information input screen 10 of this example is provided with an input area setting field 11 and input fields such as sex, age, and wedding date. The input area setting field 11 is an input form for designating a user's need attribute input possible area. In this example, the following three conditions were prepared.

1. “Confirm the input area based on the following information”
In condition 1, the user registers an address, commuting / commuting destination, route to be used, etc. in advance, and automatically limits the area where needs information can be input based on the information.
2. "Specify a location as an inputable area"
In condition 2, a plurality of city names and municipalities are designated, and only those locations can be entered.
3. "Do not limit area"
Condition 3 allows input to a favorite place without limiting the input area.

  The area in which needs information can be registered is changed depending on which condition is selected, and the reliability of the input needs information changes. Depending on which of the above conditions 1 to 3 is used, the weight value for the input data is changed to ensure the reliability of the data. Then, according to the total information obtained by totaling the weight values, the needs information on the electronic map is displayed by being distinguished by symbols (for example, symbols, figures, numbers, etc.) and colors.

  After inputting necessary information on the user information input screen 10, when a setting button displayed with an icon is clicked using a mouse or the like, a user information confirmation screen as shown in FIG. 4 is displayed. The user information confirmation screen 20 displays a list of areas in which the user can input needs information according to the input areas set on the user information input screen 10. Click the registration button to register with the displayed contents, or click the reset button to reset the input area and reset it with other conditions.

  After the registration of the user information is completed, the user selects usage contents on a menu display (not shown) on the display screen. That is, either “input needs information” or “browse already input needs information” is selected (step S3).

  Here, when the WWW server 2 detects that “input needs information” is selected by the user, the WWW server 2 displays a user needs input screen 30 including an electronic map 31 as shown in FIG. 5 on the terminal device 1. The WWW server 2 acquires an electronic map based on the input area designated on the user information input screen 10 in FIG. 3 or an electronic map of an arbitrary area as an initial map from the map server 3 and sends it to the terminal device 1. When an area related to the user is displayed as the initial map information, the area where the user wants to input needs information can be reached in a short time.

  The user inputs his / her needs information 32, that is, position information of a place where the facility is desired to open, on the electronic map 31 displayed on the terminal device 1 (step S4). The user designates (inputs) a place where the user wants to open a store on the electronic map by the following method.

1. Click position specification Pinpoint specification for clicking the building or position displayed on the electronic map Circle designation A circle with a radius specified around the clicked location on the electronic map. Polygon specification Area specification by polygons with arbitrary vertices specified 4. Specify a town letter Click a town letter you clicked on the map (if a mesh-like section, specify one section)
5. Station designation Area designation centering on the nearest station or boarding station

  The example of FIG. 5 is a display example of the need information 32 in which a place is designated by clicking position designation. In this example, icons indicating the designation method are arranged on the left side of the user needs input screen 30. In addition, a detailed setting field 33 indicating the conditions of the needs information 32 is displayed on the right side of the screen. Examples of items in the detailed setting column 33 include relevance to the place (relationship between the input area and the user), the type of business of the desired facility, the presence / absence of a parking lot, business hours, desired opening time of the store, etc., open / closed There is 33A. The public / private 33A enables designation of whether other users can view the needs information input by the user.

  For the needs information 32, the user selects and inputs at least one type of business that the customer wants to open in addition to the location information. When detecting that the registration button 33B is clicked, the WWW server 2 completes the registration of the needs information, and stores the position information and needs attribute information of the registered needs information 32 in the user needs area / position information management unit 4B. (Step S5).

  Here, since the reliability of the needs information changes depending on the user input area setting (see FIG. 3) and the designation method (see FIG. 5), it can be visually identified by distinguishing it with a legend on the electronic map. It is desirable to keep it. By making it easy to distinguish visually, the reliability of needs information can be grasped intuitively.

  For example, in the case of specifying the click position, a star 35A when only the vicinity of home / commuting / commuting destination can be input, a triangle 35B when only the specified place can be input, and a rectangle 35C when there is no input area restriction, etc. Express.

  Further, in the case of other designation methods, a lattice pattern 36A can be input only when it is possible to input only around the home / commuting / commuting destination, a horizontal line pattern 36B when only a specified location can be input, and a diagonal line pattern 36C when there is no input area restriction. It distinguishes with a pattern like.

  Furthermore, it is more distinctive to color-code, such as “red” when you can enter only around your home / commute / destination, “blue” when you can enter only the specified location, and “yellow” when there is no entry area restriction. It becomes easy.

  As another example, FIG. 6 shows a display example of an electronic map after area designation by polygon designation. Since the needs information 41 displayed on the electronic map 40 in FIG. 6 is a polygonal and lattice pattern, it can be input by a method other than the click position designation and can be input only around the home / commuting destination. Is shown. In the case of polygon designation, the corner is designated by moving the pointer 42 to an arbitrary position on the electronic map and clicking. A polygon can be specified by performing this process four or more times and specifying three or more corners. Here, the last click position coincides with the start point, which corresponds to the process of closing the polygon. Note that the pointer 42 may not be displayed after the needs information 41 is registered.

  The user needs input screen 30 is provided with a cursor key 34A that allows the range of the electronic map to be displayed to move in a specified direction, and a zoom key 34B that enables enlargement and reduction. By operating these keys, the user can display a desired area in a desired size, so that an appropriate store opening candidate location can be designated. These cursor key 34A and zoom key 34B are keys realized by so-called software.

  The check box 37 is for selecting whether or not to display all public need information. When this check box 37 is checked, the needs information (publication needs information) permitted to be disclosed by other users included in the currently displayed electronic map is displayed. It is possible to switch the display by designating “display only needs information input by oneself / display all needs information”.

  The WWW server 2 displays the needs information 32 on a normal electronic map that is not an input screen after the registration of the position information and the needs attribute information of the needs information 32 (step S6), and ends a series of processing.

  In the determination process of step S3, when the WWW server 2 detects that “browsing already entered needs information” is selected by the user, the WWW server 2 then determines its own needs information or A message asking which of other users' needs information is displayed is sent (step S7).

  When the user chooses to display only his / her own needs information, the WWW server 2 sends the user information only for the user from the user information management unit 4A and the map server 3 from the user needs area / position information management unit 4B. The user needs area / position information input by the user is acquired and sent to the terminal device 1. The terminal device 1 displays only the user information of the user and the user need area / position information input by the user from the WWW server 2 on the electronic map (step S8).

  On the other hand, in the determination process of step S7, when the user selects the check box 37 and displays the other user's needs information, the WWW server 2 receives the user information of the other user from the user information management unit 4A, User needs area / position information input by other users via the map server 3 is acquired from the user needs area / position information management unit 4 </ b> B and sent to the terminal device 1. The terminal device 1 displays the user information of the other user from the WWW server 2 and the user need area / position information input by the other user on the electronic map (step S9).

  FIG. 7 shows a display example of an electronic map in which “display all public need information” is ON (check box 37 is checked). In the electronic map 50 of this example, in addition to the needs information 32 (star shape) and the needs information 41 (polygon) input by the user, all the needs information that can be input and released by other users is displayed. In this example, needs information 51 (circle) input by another user, needs information for one star, needs information for two triangles, and needs information for two rectangles are displayed.

  When the WWW server 2 detects that any need information on the electronic map 50 is clicked, the WWW server 2 acquires the need attribute information of the specified needs information from the user needs area / position information management unit 4B, and sends it to the terminal device 1. send. The terminal device 1 displays the received need attribute information on the electronic map (step S10).

  FIG. 8 shows a display example of a user information reference screen displaying the needs information of other users. Other users' needs information 62 (star shape) is designated on the electronic map 61 displayed on the user information reference screen 60. Here, when the pointer is clicked with the need information 62, the need attribute information 63 registered in association with the need information 62 is popped up. The needs attribute information 63 is provided with an approval button 63A. The WWW server 2 determines whether or not there is approval for the displayed needs information by detecting whether or not the approval button 63A is pressed (step S11).

  If you also agree with the area of the candidate store location entered by another person, you can display the approval button 63A for the position information, and the user can save the trouble of inputting the same data by clicking it. To do. In order to avoid duplication, one user can agree with one piece of needs information only once.

  When the user approves the needs information of other users and clicks the approve button 63A, the WWW server 2 detects that there is approval for the displayed needs information 62, and sets the number of approvals to +1 to the user needs area / position. The information is stored in the information management unit 4B (step S12). In the example of FIG. 8, since the number of participants is two, two users who desire the needs information 62 (location information and needs attribute information (rental video store, parking lot available, 24 hours open)) are registered. I understand that. Then, after a lapse of a predetermined time from the determination process of step S11 or after the approval process is completed, the need attribute information is closed (step S13), and an electronic map on which the need information of step S6 is displayed is displayed.

  In the user information reference screen of FIG. 8 as well, the needs information is distinguished and displayed by a pattern and color painting as in FIG. The legend on the electronic map is changed depending on whether or not there is approval. For example, when the number of approvals is 0, a distinction is made such as a star 64A when only the area around home / commuting / destination can be entered, a triangle 64B when only the designated place can be entered, and a rectangle 64C when there is no input area restriction. To do. On the other hand, when there is even one approval, the figure frame forming the need information is displayed thick. For example, a thick star 65A is displayed when only the area around home / commuting / destination can be input, a thick triangle 65B when only a designated place can be input, and a thick line 65C when there is no input area restriction. . Furthermore, it becomes easier to distinguish by color coding.

  In the DB server 4, user information and user needs area / position information registered in the user information management unit 4 </ b> A and the user needs area / position information management unit 4 </ b> B by the user needs registration / approval process for the needs described above, Further, using the weight values that are set in advance and stored in the weight information management unit 4C, the town letter / mesh unit totaling unit 4D sums up the weight values in town letters or mesh units. The obtained total information is stored in the user needs area / total information management unit 4E. The user needs area / total information management unit 4E supplies the town letter / mesh unit total information (information for constructing the colored map) to the map distribution service unit 3A of the map server 3. In response to a request from the WWW server 2, the map distribution service unit 3 </ b> A combines the town letter / mesh unit total information and the electronic map and transmits the combined information to the WWW server 2. Further, the detailed aggregation information (aggregated data) is transmitted from the DB server 4 to the WWW server 2 as needed in response to a request from the WWW server 2.

Next, the provision of a browsing map service (used by companies) that summarizes user needs will be described.
This service provides a service in which needs information input by a user is aggregated in units of town letters or meshes, and information (data) obtained by the aggregation can be referred to by a specific user such as a company.

  FIG. 9 is a flowchart showing a user needs summary data display process in the needs information collection system. The desired store opening status for each user input in the user needs registration / needs approval process of FIG. 2 is totaled for each preset area (map unit) such as a town letter or mesh. And the electronic map which performed the color classification for every area using the totaled numerical value is provided to a corporate user.

  First, the company user accesses the user needs aggregation browsing site 2 </ b> B of the WWW server 2 using the terminal device 5. When the terminal device 5 accesses the user needs total browsing site 2B, the WWW server 2 sends a total data browsing screen 70 as shown in FIG. The terminal device 5 displays the received total data browsing screen 70. The company-side user inputs the condition of needs information on the aggregated data browsing screen 70 displayed on the terminal device 5 (step S21). For example, the total data browsing screen 70 includes setting items such as the type of business (required), the presence / absence of a parking lot, business hours, desired opening time, gender, age, wedding calendar, input period, and the like.

  When the user on the company side clicks the map display button 74 on the total data browsing screen 70, the WWW server 2 acquires the input condition from the terminal device 5, and the town letter / mesh unit total information that meets the condition is reflected. The map server 3 is requested for the electronic map (colored map). Then, the WWW server 2 acquires a colored map that satisfies the above conditions from the map server 3 and sends it to the terminal device 5. The terminal device 5 displays the colored map acquired from the map server 3 on the display screen (step S22).

  Here, town letter / mesh unit aggregation will be described. In the present embodiment, in order to increase the reliability of the total data for arbitrary needs information, the total for each map is totaled using weight values considering the following items.

(1) How to specify needs information (desired location) (2) Relevance between registered user and desired location (resident, commuting / commuting, etc.)
(3) Number of approvals by other users for needs information

  In this way, the weight value of each item is set in advance, and the set weight value is stored in the weight information management unit 4C.

  For example, the priority order of the weight value based on the method of specifying the desired location for opening a store in item (1) includes, for example, position designation by click position designation, station designation, town letter and mesh unit position designation, circle and polygon position The order of specification is conceivable. Circle designation and polygon designation are set to approximately the same level of weight value. In addition, the designation of how many meters from the station is a weight value almost the same as the designation of the circle.

In addition, the priority order of the weight values based on the degree of relationship of the user who registered the needs information in item (2) with respect to the region (resident, commuting / commuting, etc.) is resident, commuting / commuting, and other orders. To do. The weight value is increased when the user is closer to the living area.
Furthermore, the weight value based on the number of approvals by other users for the need information of item (3) is increased when the number of approvals is large. When the number of approvals exceeds a predetermined threshold value, the increase rate of the weight value may be increased as compared with the case where the number of approvals is equal to or less than the threshold value. However, the user may agree with needs information outside the living area, and in such a case, the user may not be able to expect regular use. Therefore, in the case of approval by a user who makes the store opening candidate site out of the living area, the weight value may be reduced.

  By summing up the weight values in consideration of the above items (1) to (3), for example, position information with a limited area is specified, and the needs information that is close to the user's living area and has many approvals is Since the use of the user after opening a store can be expected with high accuracy, a setting such as increasing the weight value can be made.

  Then, in the town letter / mesh unit totaling unit 4D, the weight value of the target needs information is totaled in consideration of the weight value. This totaling process of weight values is performed for all the needs information included in one area (machi-choji / mesh unit). Further, a totaling process for all the needs information included in one area is performed for each area covered by the electronic map, and the totaled result is stored in the user needs area / total information management unit 4E.

  When the needs information (desired location for opening a store) specified in an area such as a circle or polygon spans multiple areas (map units), the weight value is prorated according to the area of each area that overlaps the above area. To do. For example, consider a case where the polygon-designated needs information extends over two towns, A town and B town. Since this needs information is included in both A town and B town, the need information is displayed regardless of which of A town and B town is selected, and the weight values are counted in the two towns. In such a case, the ratio of the area of the polygon included in A town and the area of the polygon included in B town is taken, and the weight value is distributed to A town and B town according to the area ratio. Good.

  Returning to the flowchart of FIG. After the process of step S22, the company user selects whether or not to display detailed tabulation information (tabulation data) using the weight value (step S23). The WWW server 2 determines which one has been selected, and proceeds to step S24 when displaying aggregated data based on weight values, and proceeds to step S27 when not displaying aggregated data based on weight values.

  When the company-side user wants to display detailed tabulation information (tabulation data) using the weight value, the user moves the pointer to a desired town letter or mesh (map unit) on the electronic map and clicks (step S24). The WWW server 2 detects that a map unit on the electronic map has been clicked, and requests the DB server 4 for aggregate data corresponding to the clicked map unit. The WWW server 2 acquires the aggregate data requested from the user need area / total information management unit 4E of the DB server 4 and sends it to the terminal device 5. The terminal device 5 displays the aggregated data received from the DB server 2 so as to be superimposed on the currently displayed electronic map 71 (step S25).

  In the example of FIG. 10, the aggregated data 73 is displayed in a balloon format simultaneously with the selected aggregated information 72 on the electronic map 71 of the aggregated data browsing screen 70. The total data 73 is a breakdown of the results obtained by totaling the weight values set according to the designation method and the input area for all of the plurality of needs information included in the total information 72.

  The WWW server 2 displays on the terminal device 5 a message asking the user whether or not to refer to aggregated data in other map units (step S26). The WWW server 2 determines which one has been selected, and proceeds to step S24 when displaying aggregated data for other map units, and proceeds to step S27 when not displaying aggregated data based on weight values.

  After the process of step S26 is complete | finished, a user judges whether the condition of the needs information displayed on the left side of the input screen 70 is changed, and a new electronic map is displayed (step S27). When changing the condition of the needs information and newly displaying the electronic map, the process proceeds to step S21 and the condition of the needs information to be displayed is input. If it is not desired to change the condition of the needs information, the series of processing is terminated.

  As described above, the company-side user can refer to the aggregated data for each figure (such as a town letter or mesh) in the aggregated map unit.

  In addition, although it demonstrated that the weight value was totaled about all the needs contained in a certain area, it is not restricted to this example. For example, instead of counting the weight values for all the needs information, the weight values are totaled for the needs information satisfying a predetermined condition in an arbitrary area, and the same condition is applied to other areas to apply to all areas. You may make it total the weight value of needs information. For example, if the weight values are aggregated with respect to the location information in the needs information in a certain area, each of the “location around the home”, “specific area”, and “no restriction” is obtained for the location information that is specified. Condition weight values are aggregated. In this case, the total data 73 of the total data browsing screen 70 of FIG. 10 does not display all the conditions of “designation method” and “input area”, but “location around home” and “specific area” for position designation. , Only the total results of “no limit” are displayed.

  Further, if user information (gender, age, wedding calendar, etc.) is specified as the above-described aggregated information (colored map) and aggregated data narrowing conditions, it can be aggregated for each attribute registered as a user profile. In addition, it may be possible to specify a totaling period (specifying when to count based on information input from when to when).

Next, the provision of a questionnaire service (used by companies) linked to an electronic map will be described.
FIG. 11 shows a display example of a store opening schedule area input screen. The company-side user operates the terminal device 5 to access the user needs aggregation browsing site 2B of the WWW server 2 and causes the terminal device 5 to display the planned store opening area input screen 80. The store opening schedule area input screen 80 according to the present embodiment includes an electronic map 81 at the center of the screen, an industry designation column 83 on the left side of the screen, a store candidate designation method selection column 84, a survey target user designation column 85, and a questionnaire implementation period designation column 86. The screen configuration is a setting button 87 for confirming the setting contents.

  The company-side user selects his / her business type on the planned store opening area input screen 80, designates a candidate store opening 82 where the store is planned to be opened on the electronic map 81, and publishes it on the WWW server 2. With this service, it is expected that opinions on pros and cons regarding the opening of a potential store opening can be collected from residents and visitors around the store opening candidate.

  On the store opening schedule area input screen 80, it is possible to limit the users by collecting opinions from the user's related address and the railway line to be used and allowing only the user to input opinions. As already described, it is desirable for the user to register the residence, work place, railway line information to be used, etc. in advance. The address to be entered may be accurate to the level of the town name. By selecting the conditions of the target user who wants to collect the questionnaire, it is possible to collect only the opinions of the users that match the conditions. You may enable it to send a questionnaire response request to the mail address which the user initially registered from the WWW server 2 to the user who meets the conditions.

  Moreover, in this embodiment, you may make it provide the mechanism which designates on the electronic map which place should be with respect to the user who opposes the store opening to the designated store opening candidate site.

  In addition, this service can also collect usage fees for companies that register candidate locations. The mechanism itself may be sold individually to individual companies.

  Companies that have registered candidate locations can check the status of questionnaire responses at any time. For example, a dedicated page for each company is prepared on the user needs tabulation browsing site 2B of the WWW server 2 so that the company-side user can check the totalization status of the questionnaire on a dedicated page provided for each company. The company can use the collected questionnaire as reference material for the store opening plan.

  FIG. 12 is a display example of a questionnaire response screen. Only users who meet the conditions specified by the company have the right to respond, and can notify that there is a questionnaire response request on e-mail or website.

  The questionnaire response screen 90 according to the present embodiment has an electronic map 91 at the center of the screen, a questionnaire content 92 at the top of the screen, an approval column 93, an opposite column 94 on the left side of the screen, and a questionnaire response button 95 for confirming the response content. It has become. The opposite column 94 includes a reason column 94A and an alternative store candidate location input method designation column 94B.

  The user who has seen the questionnaire contents 92 can select approval / disagreement with respect to the questionnaire contents 92, and in the case of the opposite, the user can specify the reason for that and other areas where he / she wants to open a store on the electronic map 91. it can.

  According to the embodiment described above, if a company can grasp the store opening needs of people related to the land and area, such as residents and visitors around the candidate store opening site, it can be conducted as a preliminary survey. It becomes possible to support the "needs information" to the verification results obtained by area marketing. This eliminates the waste of opening unnecessary stores.

  A new analysis becomes possible by associating the data obtained by the needs information collecting system according to this embodiment with the conventional area marketing. For example, in a certain area, if there is a desire to open a store even though a competitor has already existed, it can be considered that there is some cause.

  In addition, since it is possible for the user himself / herself to enter the type of business that the user wants to open in the electronic map on the electronic map, it was previously a unilateral store opening by a company. Virtual consensus building can be performed.

  In addition, the user can appeal the voice and inconvenience of “your town” and participate in the activation of regional commerce.

  Of course, the system according to the present embodiment can be used not only for a store opening plan of a private company but also for an arrangement plan of public facilities such as parks and public halls.

  In addition, a recording medium in which a program code of software for realizing the functions of the above-described exemplary embodiments is recorded is supplied to a system or apparatus (server), and a computer (or a control device such as a CPU) of the system or apparatus records the recording medium. Needless to say, this can also be achieved by reading and executing the program code stored in.

  As a recording medium for supplying the program code in this case, for example, a floppy disk, a hard disk, an optical disk, a magneto-optical disk, a CD-ROM, a CD-R, a DVD, a magnetic tape, a nonvolatile memory card, or the like is used. Can do.

  Further, by executing the program code read by the computer, not only the functions of the above-described embodiments are realized, but also an OS (Operating System) operating on the computer based on the instruction of the program code, etc. Includes a case where the function of the above-described embodiment is realized by performing part or all of the actual processing.

It is a figure which shows the structural example of the needs information collection system which concerns on one Embodiment of this invention. It is a flowchart which shows the user need registration / needs approval process example which concerns on one Embodiment of this invention. It is a figure which shows the example of a user information input screen which concerns on one Embodiment of this invention. It is a figure which shows the example of a user information confirmation screen which concerns on one Embodiment of this invention. It is a figure which shows the user needs input screen example which concerns on one Embodiment of this invention. It is a figure which shows the example of an electronic map after the area designation | designated by the polygon designation | designated which concerns on one Embodiment of this invention. It is a figure which shows the example of an electronic map which displayed the public need information which concerns on one Embodiment of this invention. It is a figure which shows the example of a user information reference screen which concerns on one Embodiment of this invention. It is a flowchart which shows the user needs total data display processing example which concerns on one Embodiment of this invention. It is a figure which shows the example of a total data browsing screen which concerns on one Embodiment of this invention. It is a figure which shows the example of a store opening plan area input screen which concerns on one Embodiment of this invention. It is a figure which shows the example of a questionnaire response screen which concerns on one Embodiment of this invention.

Explanation of symbols

  DESCRIPTION OF SYMBOLS 1 ... Terminal device, 2 ... WWW server, 2A ... User needs registration site, 2B ... User needs total browsing site, 3 ... Map server, 3A ... Map distribution service part, 4 ... DB server, 4A ... User information management part, 4B ... user needs area / position information management unit, 4C ... weight information management unit, 4D ... town letter / mesh unit totaling unit, 4E ... user needs area / total information management unit, 10 ... user information input screen, 11 ... input area setting Column, 20 ... user information confirmation screen, 21 ... settable area, 30 ... user needs input screen, 32 ... needs information (position designation), 33 ... detailed setting column, 40 ... electronic map (needs information display), 41 ... needs Information (polygon), 50 ... Electronic map (public needs information display), 51 ... Needs information (circle), 60 ... User information reference screen, 62 ... Needs information (approved) ), 63 ... needs attribute information, 70 ... aggregate data browsing screen, 72 ... summary information, 73 ... aggregate data (detailed summary information), 80 ... store openings scheduled area input screen, 82 ... opening a candidate site, 90 ... questionnaire response screen

Claims (14)

An input screen for inputting needs information including user attribute information and a desired location for opening a store is disclosed on the network, user needs registration means for receiving input from the user, and each information input to the user needs registration means In a needs information collection system comprising needs information collection means for collecting,
The needs information collecting means stores a user information management unit that stores user attribute information transmitted from the user needs registration means via the network;
A needs management unit for storing the user's needs information transmitted from the user needs registration means in association with electronic map information;
A weight information management unit that stores a weight value set in advance based on a combination of one or more of a specification method of needs information, a relationship between a store opening desired place and a user, and the number of approvals for needs information;
Needs totaling unit that performs processing for totaling the weight values of needs information included in an arbitrary area on the electronic map information for each area on the electronic map information using the weight values stored in the weight information management unit When,
A needs aggregation information management unit for storing aggregation information of each area obtained from the needs aggregation unit;
A map generation unit that extracts total information corresponding to a specified area from the needs total information management unit, and combines the extracted total information with the specified area on the electronic map information;
Comprising
Needs information collection system. A user information management unit for storing user attribute information input through the network;
A needs management unit for storing needs information including the desired store opening location of the user input through the network in association with electronic map information;
A weight information management unit that stores a weight value set in advance based on a combination of one or more of a specification method of needs information, a relationship between a store opening desired place and a user, and the number of approvals for needs information;
Needs totaling unit that performs processing for totaling the weight values of needs information included in an arbitrary area on the electronic map information for each area on the electronic map information using the weight values stored in the weight information management unit When,
A needs aggregation information management unit for storing aggregation information of each area obtained from the needs aggregation unit;
A map generation unit that extracts total information corresponding to a specified area from the needs total information management unit, and combines the extracted total information with the specified area on the electronic map information;
Needs information collection server characterized by that. Changing the display form of the total information of each area on the electronic map information according to the total weight value;
The need information collection server according to claim 2, wherein: The detailed content of the total information of the designated area is displayed on the electronic map information simultaneously with the total information displayed by combining with the designated area.
The need information collection server according to claim 2, wherein: When the need information specified in the area on the electronic map information spans a plurality of areas, the weight value of the needs information is prorated according to the area of each area that overlaps the area.
The need information collection server according to claim 2, wherein: Switching the summary information of each area to be displayed on the electronic map information corresponding to at least the designated area information,
The need information collection server according to claim 4, wherein: Based on the input area information included in the input attribute information of the user, the area of needs information that the user can record in the needs management unit in association with the electronic map information is limited.
The need information collection server according to claim 2, wherein: In response to a request from any user made through the web server, needs information other than the user stored in association with the electronic map information is read from the needs management unit and transmitted to the requesting web server.
The need information collection server according to claim 2, wherein: Sending approval information for the needs information together with needs information other than the user to the web server, and making the needs information associated with the electronic map information and the approval information public on the network,
The need information collection server according to claim 8, wherein: When it is received that the approval function for the needs information displayed on the input screen published on the network by the web server is selected, the needs information is associated with the cumulative number of times the approval function is selected. Store in the needs management unit,
The need information collection server according to claim 9. Receiving store opening schedule information input to the web server, extracting the user from the needs management unit according to the degree of relationship between the store opening candidate site and the user included in at least the store opening schedule information, and transmitting to the web server; The questionnaire that gives the answer right only to the extracted user to the web server is made public on the network,
The need information collection server according to claim 2, wherein: Receiving store opening schedule information input to the web server, extracting the user from the needs management unit according to the degree of relationship between the store opening candidate site and the user included in at least the store opening schedule information, and transmitting to the web server; Causing the web server to send a questionnaire addressed to the extracted user email address;
The need information collection server according to claim 2, wherein: A need information collecting method by a need information collecting means for collecting each information inputted on an input screen published on a network for inputting needs information including user attribute information and a store opening desired place,
Storing attribute information of a user input through the network in a user information management unit by the needs information collecting means ;
Storing needs information including the desired store opening location of the user input through the network with electronic map information and storing it in a needs management unit by the needs information collecting means ;
It is included in an arbitrary area on the electronic map information using a weight value set in advance based on a combination of one or more of the specification method of needs information, the relationship between the desired location and the user, and the number of approvals for the needs information Performing a process of totalizing weight values of needs information for each area on the electronic map information by the needs totaling unit of the needs information collecting means ;
Storing the total information of each area obtained from the needs totaling unit in the needs totaling information management unit by the needs information collecting means;
The map generating unit of the needs information collecting means, extracts summary information corresponding to the designated area from the needs compiled information management unit, combined with the designated area on the electronic map information summary information the extracted Comprising the steps of:
Needs information collection method characterized by this. A computer comprising needs information collecting means for collecting each information input on an input screen published on a network for inputting needs information including user attribute information and a desired store opening location,
A process of storing user attribute information input through the network in a user information management unit;
A process of storing needs information including the desired store opening location of the user input through the network in association with electronic map information in a needs management unit;
It is included in an arbitrary area on the electronic map information using a weight value set in advance based on a combination of one or more of the specification method of needs information, the relationship between the desired location and the user, and the number of approvals for the needs information A process of counting the weight values of the needs information for each area on the electronic map information;
A process of storing aggregate information of each area obtained by the aggregate process in the needs aggregate information management unit;
A process of extracting aggregate information corresponding to a specified area from the needs aggregate information management unit and combining the extracted aggregate information with the specified area on the electronic map information
A program for running