JP6998414B2 - Information processing equipment, information processing methods, and information processing programs - Google Patents

Description

The present invention relates to, for example, an information processing apparatus, an information processing method, and an information processing program that assist a user in selecting an area when analyzing the actual conditions of people in the desired area.

Conventionally, a trade area analysis information system that analyzes a trade area such as a store has been known. This trade area analysis information system is equipped with an information processing device and various databases. Map information and statistical information such as the number of inhabitants, their population composition, and store information are stored in various databases.

The trade area analysis information system superimposes map information and a store or a candidate store site on the display unit of the information processing device, sets the trade area of the store or the like based on the statistical information, and analyzes the trade area. Support sales activities.

In the conventional trade area analysis information system, the user inputs a store name and a radius, and the inside of the section included in the circle of the radius input centering on the store is set as the trade area to be analyzed (for example,). See Patent Document 1).

Further, in the conventional trade area analysis information system, the user drags the map displayed on the display unit with the mouse to specify two points on the diagonal line, so that the quadrangle having the diagonal line is set as the trade area to be analyzed. There are some (see, for example, Patent Document 2).

Japanese Patent Application Laid-Open No. 2003-167881 Japanese Unexamined Patent Publication No. 10-307868

The actual map, that is, the land, has places such as railroad tracks, rivers, or vacant lots that residents and visitors cannot live in or enter. Therefore, as in the prior art described in Patent Documents 1 and 2, even if a trade area is designated on a map by a simple circle or quadrangle, the analysis result may not match the actual situation.

Also, when investigating candidate store sites, a wide area (for example, Shibuya-ku, Tokyo) has been decided, but there are cases where you want to compare and consider multiple trade areas. However, in the prior art described in Patent Documents 1 and 2, it is necessary to specify a specific place name or store, or to specify two points on a diagonal line in a map on a scale at the trade area level. There is a problem that the operability is not good when comparing and examining the trade areas of.

An object of the present invention is to provide an information processing apparatus, an information processing method, and an information processing program which can perform analysis according to the actual situation and have good operability.

The information processing apparatus of the present invention includes map information for drawing a map, a map acquisition unit associated with the map information, and a map acquisition unit for acquiring a plurality of meshes for dividing the map into a predetermined size, and the map. The area selection support unit is provided with an area selection support unit that supports the selection of a desired area in the above, and the area selection support unit tentatively selects the area on the map including the area according to the designation of the area. A target that is a mesh to be added or deleted with respect to the area among a plurality of the meshes arranged in the temporary selection frame and adjacent to the temporary selection frame by arranging the temporary selection frames of a predetermined size in an overlapping manner. It is characterized in that the area is edited by accepting a mesh and adding or deleting a portion overlapping the target mesh to or from the area.

In the present invention, it is possible to perform an analysis suitable for the actual situation and the operability is good.

It is a block diagram which shows the schematic structure of the information processing system of one Embodiment which concerns on this invention. It is a block diagram which shows the schematic structure of the server apparatus which is an information processing apparatus of this embodiment. It is a flowchart which shows the area selection support process which concerns on the information processing method of this embodiment. It is a flowchart which shows the area selection support process which concerns on the information processing method of this embodiment. This is an example of the top screen of the analysis tool related to the information processing method of the present embodiment. This is an example of an image displayed on the display of the user terminal in the area selection support process according to the information processing method of the present embodiment. This is an example of an image displayed on the display of the user terminal in the area selection support process according to the information processing method of the present embodiment.

Hereinafter, an embodiment according to the present invention will be described.
[1. Overall configuration of information processing system 1]
FIG. 1 is a block diagram showing a schematic configuration of the information processing system 1 of the present embodiment. As shown in FIG. 1, in the information processing system 1 of the present embodiment, the server device 10 which is an information processing device and the user terminals 20, 21, and 22 are connected to each other so as to be communicable via a network such as the Internet. ing.

In this information processing system 1, the server device 10 is transmitted periodically or irregularly, for example, by a user having a user terminal 20 (hereinafter referred to as an "behavior user") operating the user terminal 20 at various places. Based on the user information of the behavior user, the population transition of each region and the interests of the behavior user in each region are aggregated and accumulated. The user information includes a user history which is information indicating an action history of an action user. The user history includes a search history when a search engine or the like is used, location information of a place where an action such as a search is taken, and the like. Details of user information and user history will be described later.

Further, the server device 10 is, for example, a store, an area, etc. desired by the analysis user based on various accumulated information in response to a request from a user who operates the user terminals 21 and 22 (hereinafter referred to as “analysis user”). Analyze stores and regions by forecasting the number of expected customers, purchase amount, etc.
Hereinafter, each configuration of such an information processing system 1 will be described in detail.

[2. Configuration of server device 10]
FIG. 2 is a block diagram showing a schematic configuration of the server device 10.
The server device 10 is composed of a computer and functions as the information processing device of the present invention. The server device 10 includes a communication unit 11, a storage unit 12, a control unit 13, and the like.
The communication unit 11 is connected to a network (Internet) via, for example, a LAN, and communicates with the user terminals 20, 21, 22, and the like.

[2-1. Configuration of storage unit 12]
The storage unit 12 is a data storage device composed of, for example, a memory, a hard disk, or the like. The storage unit 12 includes a map information storage unit (map information DB 121), a mesh information storage unit (mesh information DB 122), a spot information storage unit (spot information DB 123), a statistical information storage unit (statistical information DB 124), and an action user information storage unit. A unit (behavior user information DB 125), an action information storage unit (behavior information DB 126), and the like are provided.

Here, an example is shown in which the storage unit 12 of the server device 10 is provided with the map information DB 121, the mesh information DB 122, the spot information DB 123, the statistical information DB 124, the action user information DB 125, and the action information DB 126. These databases (DBs) may be provided in other data servers or cloud storages that are communicable with each other via the network, and necessary data may be downloaded as appropriate.
Further, the storage unit 12 stores an information processing program (software) for controlling the server device 10.

[2-1-1. Information stored in the map information DB 121]
The map information DB 121 is a database that stores map information for drawing a map. The map information includes, for example, a map image which is an image of a map, position information of latitude and longitude indicating a position on a map, and the like.

[2-1-2. Information stored in the mesh information DB 122]
A mesh is a map divided into predetermined sizes. The mesh information DB 122 is a database that stores mesh information. The mesh information includes a mesh ID that identifies each mesh, position information that indicates the position of the mesh associated with this mesh ID on a map (for example, the latitude and longitude of one corner of the mesh), and the like. .. Each mesh is divided into squares, for example, 250 meters in length and width.

[2-1-3. Information stored in the spot information DB 123]
In the present specification, a spot means a spot that occupies a certain range on a map, such as a mountain, a river, a school, a park, a station, a railroad track, or a building. The spot information DB 123 is a database that stores spot information.

The spot information includes a spot ID that identifies each spot, a name of the spot associated with this spot ID, location information indicating the position of the spot on the map, and an icon for displaying the spot on the map. Images etc. are included. The location information of the spot is not the geographical center on the map of the spot or the address on the real estate registration, but the center of population or the point where many visitors to the spot gather (for example, the entrance of the building). , Bronze statues, monuments, etc. used for meetings) are preferable.

[2-1-4. Information stored in the statistical information DB 124]
The statistical information DB 124 is a database that stores statistical information. Statistical information includes census data, commercial statistical data, and the like. The census data consists of the total population by region, gender, population by age, number of households, etc., and is summarized for each survey year. The commercial statistical data consists of survey results regarding the number of stores, the number of employees, the annual sales amount, the sales floor area, etc., for example, by industry, sales type (retail or wholesale), and region.

Each statistical information is aggregated for each mesh based on this raw data together with the national census data obtained by the survey by an external research organization (hereinafter referred to as "raw data"), and is associated with the mesh ID for statistical information. It is stored in DB 124.

[2-1-5. Information stored in the action user information DB 125]
The behavior user information DB 125 is a database that stores user information indicating the characteristics of each behavior user. The user information includes, for example, a user ID, a user name, a user attribute, a user history, and the like.

The user ID is information for identifying each action user, and different information is given to each action user. The user ID may be, for example, an e-mail address possessed by each action user. The user name is, for example, the name or handle name of the action user. The user attribute is information indicating the characteristics of the behavioral user, and includes various information about the behavioral user such as gender, age group, preference, address, family structure, educational background, and annual income.

The user history is information indicating the behavior history of the behavior user. The user history includes, for example, a history of content browsed on the Internet (URL of browsed content and date and time of browsing), a search history when using a search engine, etc. (keywords for online search and shopping search, and search date and time). It includes location information of places where actions such as browsing and searching were taken. Action When the user takes the action while moving, the position information includes the position information of the movement source and the movement destination. The position information is information obtained by the function of the GPS (Global Positioning System) in the user terminal 20, and is information indicating actual measurement values such as longitude and latitude, the position of an access point with which the user terminal 20 has performed predetermined communication, and the like. It may be.

[2-1-6. Information stored in the action information DB 126]
The behavior information DB 126 is a database that stores behavior information related to the behavior of an anonymous user who has anonymized each behavior user. When anonymizing each behavioral user, for example, age group, gender, hobbies, tastes, residence area, work area, behavioral area, educational background, occupation, family structure, annual income, etc. are used as anonymization elements. As an example of an anonymous user, for example, an unmarried man in his thirties who has a hobby of playing games and whose residence area, work area and action area are all in the metropolitan area, and his twenties who are in the Kansai area of residence, work area and action area. For example, unmarried women.

The behavior information is a collection of user histories of each behavior user stored in the behavior user information DB 125 for a predetermined period or region for anonymous users set in advance or by an analysis user. Here, the preset anonymous user is, for example, an anonymous user having only presumable elements such as age group, gender, and residential area, and the user history of such an anonymous user is a behavior information generation unit. The 134 may be aggregated daily or monthly in advance and stored in the action information DB 126.

[2-2. Function configuration of control unit 13]
The control unit 13 is composed of an arithmetic circuit such as a CPU (Central Processing Unit) and a storage circuit such as a RAM (Random Access Memory). The control unit 13 expands the information processing program stored in the storage unit 12 or the like into the RAM, and executes various processes in cooperation with the program expanded in the RAM.

Then, the control unit 13 reads and executes the information processing program stored in the storage unit 12, and as shown in FIG. 2, the map acquisition unit 131, the statistical information generation unit 132, the action user information acquisition unit 133, and the action. It functions as an information generation unit 134, an area selection support unit 135, an analysis unit 136, a data synthesis unit 137, and the like.

In this embodiment, the information processing device is configured by one server device 10, and the control unit 13 is a map acquisition unit 131, a statistical information generation unit 132, an action user information acquisition unit 133, an action information generation unit 134, and an area. An example of functioning as a selection support unit 135, an analysis unit 136, and a data synthesis unit 137 is shown, but the present invention is not limited thereto. For example, the information processing device of the present invention may be configured by a plurality of server devices connected so as to be communicable. In this case, it is possible to reduce the processing load by providing a server device corresponding to each function. can.

The map acquisition unit 131 acquires map information from the map information DB 121, acquires mesh information associated with the acquired map information from the mesh information DB 122, and supplies it to the data synthesis unit 137.

The statistical information generation unit 132 acquires raw data such as national census data and commercial statistical data obtained by a survey by an external research organization and stores them in the statistical information DB 124. For example, the statistical information generation unit 132 processes the raw data for each mesh and stores it in the statistical information DB 124 in association with the mesh ID. The statistical information generation unit 132 may execute the processing process in advance for all the meshes at the time of acquiring the raw data, or a plurality of meshes included in the area when the area is selected for analysis, and these. It may be executed for a plurality of meshes adjacent to the mesh. In addition, the statistical information generation unit 132 may acquire the raw data when a new survey such as a national census is conducted and the raw data is updated.

The action user information acquisition unit 133 acquires the user information of each action user that is periodically or irregularly transmitted from the user terminal 20, and stores it in the action user information DB 125 in association with the user ID.

The behavior information generation unit 134 generates behavior information regarding the behavior of an anonymous user based on the user information stored in the behavior user information DB 125, and stores it in the behavior information DB 126. The action information generation unit 134 may execute the action information generation process in advance for a preset anonymous user, or is included in the area when an area is selected for analysis and anonymization conditions are set. It may be executed for an anonymous user in a plurality of meshes and a plurality of meshes adjacent to these meshes.

The area selection support unit 135 assists the analysis user in selecting the area to be analyzed.

The analysis unit 136 predicts the number of expected customers such as stores and regions desired by the analysis user, the purchase amount, etc. for the area targeted for analysis, analyzes the stores and regions, and synthesizes the analysis results. Supply to unit 137.

The data synthesis unit 137 reads out from the map information, mesh information, spot information DB 123, action information DB 126, etc. of the area to be analyzed, which is supplied from the map acquisition unit 131, and the spot information and actions of the area. Information, information on area selection supplied from the area selection support unit 135, analysis results supplied from the analysis unit 136, and the like are combined and transmitted to the user terminal 21 or 22 requesting analysis.

[3. Configuration of user terminals 20, 21, and 22]
User terminals 20, 21, and 22 are terminal devices owned by behavioral users or analysis users, and are composed of computers such as smartphones, tablet terminals, and personal computers. Although the illustration of the specific configuration of the user terminals 20, 21 and 22 is omitted, the user terminals 20, 21 and 22 have the basic configurations of a general computer. That is, the user terminals 20, 21, and 22 are an input operation unit that accepts operations of an action user or an analysis user, a display that displays image information, a storage device that stores various information, and an arithmetic circuit (CPU) that performs arithmetic processing of various information. Etc.). The user terminal 20 is preferably portable.

[4. Information processing method]
Next, the information processing method in the information processing system 1 will be described.
(A) First, a spot is designated by the user terminal 21 or 22, or a wide area (for example, Shibuya-ku, Tokyo) is sequentially designated as a narrow area (for example, Ebisu Minami 1-chome, Shibuya-ku). When an analysis in the vicinity of the area is requested, the server device 10 executes the analysis based on the statistical information, behavior information, etc. corresponding to the spot or the vicinity of the area, and obtains the analysis result as a map of the spot or the vicinity of the area. It is combined with information and supplied to the user terminal 21 or 22. In this case, the process executed by the server device 10 is substantially the same as the conventional process, and thus the description thereof will be omitted here.

(B) Next, a wide area (for example, Shibuya-ku, Tokyo) is designated by the user terminal 21 or 22, but a narrow area to be analyzed is freely selected from the wide area and analysis in the vicinity of the area is performed. The information processing method in the information processing system 1 when requested will be described with reference to the drawings and the flowchart.

[4-1. Area selection support processing]
3 and 4 are flowcharts showing the area selection support process according to the information processing method of one embodiment. FIG. 5 is an example of the top screen of the analysis tool according to the information processing method of the present embodiment, and is displayed on the display of the user terminal 21 or 22. FIG. 5 is provided with a text box 501 for inputting the area name or spot name to be analyzed. In this state, the arithmetic circuit of the user terminal 21 or 22 determines whether or not the area name or the like has been input to the text box 501 shown in FIG. 5 (step S1). If the determination result in step S1 is "NO", the arithmetic circuit repeats the determination.

When the determination result in step S1 is "YES", that is, when the area name or the like is input to the text box 501 shown in FIG. 5, the arithmetic circuit inputs the information such as the area name input to the text box 501. It is transmitted to the server device 10 (step S2). In this case, it is assumed that "Shibuya-ku, Tokyo" is entered in the text box 501.

The area selection support unit 135 of the server device 10 transfers the received information such as the area name to the map acquisition unit 131 and the data synthesis unit 137 (step S21). The map acquisition unit 131 acquires map information from the map information DB 121 based on the information such as the area name supplied from the area selection support unit 135, and the mesh information associated with the acquired map information is the mesh information DB 122. And supplies it to the data synthesis unit 137. The data synthesizing unit 137 synthesizes the map information and the mesh information supplied from the map acquisition unit 131 (step S22), and then transmits the synthesized data to the user terminal 21 or 22 requesting the analysis (step S23).

The arithmetic circuit of the user terminal 21 or 22 displays the received synthetic data on the display (step S3). Next, the arithmetic circuit of the user terminal 21 or 22 determines whether or not the free selection of the area is selected (step S4). The process of step S4 is performed by determining, for example, whether or not an icon, a button, or the like for designating a free selection of an area displayed on the display of the user terminal 21 or 22 has been operated.

When the determination result in step S4 is "NO", that is, when a narrow area or spot is designated, the process is the same as that described in (A) above, and the description thereof will be omitted. On the other hand, when the determination result in step S4 is "YES", that is, when the free selection of the area is selected, the arithmetic circuit of the user terminal 21 or 22 provides information that the free selection of the area is selected. It is transmitted to the server device 10 (step S5).

The area selection support unit 135 of the server device 10 data-synthesizes a temporary selection frame of a predetermined size for temporarily selecting an area in the area on the map based on the information that the free selection of the received area is selected. Supply to unit 137 (step S24). The data synthesizing unit 137 synthesizes the temporary selection frame supplied from the area selection support unit 135 with the map information and the mesh information (step S25), and then requests the user terminal 21 or 22 to analyze the synthesized data. (Step S26).

The arithmetic circuit of the user terminal 21 or 22 displays the received synthetic data on the display (step S6). FIG. 6 is an example of an image displayed on the display of the user terminal 21 or 22 in the process of step S6. In the example of FIG. 6, a temporary selection frame 601 centered on the vicinity of "Shibuya-ku, Tokyo" is shown overlaid on a map including Tokyo and its suburbs. The radius of the temporary selection frame 601 is, for example, 10 km.

However, unlike the prior art described in Patent Documents 1 and 2, the provisional selection frame 601 is not drawn centering on a specific place name or store, that is, a specific address place. That is, the temporary selection frame 601 is not dependent on the map information and is independent of the map information. Therefore, even if the scale of the map is changed or the entire map is moved by dragging the mouse cursor, the temporary selection frame 601 does not move from the display of the user terminal 21 or 22.

Next, the arithmetic circuit of the user terminal 21 or 22 determines whether or not the input operation unit is operated and the temporary selection frame 601 displayed on the map shown in FIG. 6 has moved (step S7 in FIG. 4). ..

This process is performed for the following reasons. Since the temporary selection frame 601 is arranged on the map centering on a point preset with a predetermined diameter according to the input of a relatively wide area name, it may not be arranged in the area intended by the analysis user. be. Therefore, it is determined whether or not the analysis user has moved the temporary selection frame 601. In this case, as described above, since the temporary selection frame 601 is independent of the map information, only the temporary selection frame 601 can be moved while the map is fixed.

As a method of moving the temporary selection frame 601 for example, after moving the mouse cursor onto the temporary selection frame 601 and then clicking or long-pressing to select only the temporary selection frame 601 and then moving the temporary selection frame 601 to a desired position. Drag to and drop.

When the determination result in step S7 is "YES", the arithmetic circuit of the user terminal 21 or 22 includes information about the moved temporary selection frame 601 such as the movement direction and the movement amount of the temporary selection frame 601. The movement instruction information to move the selection frame 601 is transmitted to the server device 10 (step S8).

The area selection support unit 135 of the server device 10 changes the position of the temporary selection frame 601 based on the received movement instruction information, according to the movement direction and the movement amount included in the movement instruction information. Is supplied to the data synthesis unit 137 (step S27 in FIG. 4). After synthesizing the temporary selection frame 601 whose position has been changed, the map information, and the mesh information supplied from the area selection support unit 135 (step S28), the data synthesizing unit 137 requests the analysis of the combined data. The data is transmitted to the user terminal 21 or 22 (step S29).

The arithmetic circuit of the user terminal 21 or 22 displays the received synthetic data on the display (step S9). On the other hand, when the determination result in step S7 is "NO", that is, when the temporary selection frame 601 for changing the area to be analyzed is not moved, the arithmetic circuit of the user terminal 21 or 22 is set. Do nothing and proceed to step S10. Further, even when the process of step S9 is completed, the arithmetic circuit of the user terminal 21 or 22 proceeds to step S10.

In step S10, the arithmetic circuit of the user terminal 21 or 22 determines whether or not the movement of the temporary selection frame 601 has been completed. The process of step S10 is performed by, for example, determining whether or not an icon or button for instructing the position determination of the temporary selection frame 601 has been operated. If the determination result in step S10 is "NO", the arithmetic circuit of the user terminal 21 or 22 returns to step S7 and repeats the processes of steps S7 to S9 described above.

On the other hand, when the determination result in step S10 is "YES", that is, when the movement of the temporary selection frame 601 is completed, the arithmetic circuit of the user terminal 21 or 22 proceeds to step S11.

In step S11, the arithmetic circuit of the user terminal 21 or 22 is operated by the pointing device constituting the input operation unit, and is displayed superimposed on the map shown in FIG. 6 together with the temporary selection frame 601. It is determined whether or not the target mesh, which is a mesh to be added or deleted from the area, is selected from the plurality of meshes arranged adjacent to the selection frame 601 (step S11).

This process is performed for the following reasons. Since the analysis of the expected number of customers such as stores and regions and the purchase amount is performed in mesh units, the analysis user should add to the analysis target or from the analysis target among the regions tentatively selected by the provisional selection frame 601. It is necessary to determine the area to be analyzed by adding or deleting meshes to be excluded. Therefore, the arithmetic circuit of the user terminal 21 or 22 executes the process of step S11 to determine whether or not the pointing device has been operated (for example, dragged).

If the determination result in step S11 is "YES", the arithmetic circuit of the user terminal 21 or 22 transmits information about the target mesh to the server device 10 (step S12).

The area selection support unit 135 of the server device 10 edits the area by adding or deleting the portion overlapping the target mesh to or from the area based on the received information about the target mesh, and then edits the area. The data is supplied to the data synthesis unit 137 (step S30).

The data synthesis unit 137 changes the data regarding the display of the mesh information corresponding to the target mesh based on the data information regarding the editing of the area supplied from the area selection support unit 135, and this data and the temporary selection frame 601 and the like are used. After synthesizing (step S31), the synthesized data is transmitted to the user terminal 21 or 22 requesting analysis (step S32).

The arithmetic circuit of the user terminal 21 or 22 displays the received synthetic data on the display (step S13). On the other hand, when the determination result in step S11 is "NO", that is, when the mesh for changing the area to be analyzed is not selected, the arithmetic circuit of the user terminal 21 or 22 does nothing. , Step S14. Further, even when the process of step S13 is completed, the arithmetic circuit of the user terminal 21 or 22 proceeds to step S14.

In step S14, the arithmetic circuit of the user terminal 21 or 22 determines whether or not the mesh selection is completed. The process of step S14 is performed by, for example, determining whether or not an icon or button for instructing the determination of the analysis target has been operated. If the determination result in step S14 is "NO", the arithmetic circuit of the user terminal 21 or 22 returns to step S11 and repeats the processes of steps S11 to S13 described above.

On the other hand, when the determination result in step S14 is "YES", that is, when the mesh selection is completed, the arithmetic circuit of the user terminal 21 or 22 proceeds to step S15. In step S15, the arithmetic circuit of the user terminal 21 or 22 ends a series of processes after transmitting information indicating that the area to be analyzed has been determined to the server device 10. The area selection support unit 135 of the server device 10 instructs the analysis unit 136 to start analysis based on the received information indicating that the area to be analyzed has been determined, and then ends a series of processes (step). S33).

FIG. 7 is an example of an image displayed on the display of the user terminal 21 or 22 when the area to be analyzed is determined. In the example of FIG. 7, a plurality of meshes to be analyzed centering on JR Ebisu Station in "Ebisu Minami 1-chome, Shibuya-ku, Tokyo" are shown.

[4-2. Analytical processing]
The analysis unit 136 determines the number of expected customers such as stores and regions desired by the analysis user, the purchase amount, and the like for the area to be analyzed determined by the area selection support process according to the conditions instructed from the user terminal 21 or 22. After executing the analysis, the analysis result is transmitted to the user terminal 21 or 22 via the data synthesis unit 137. The analysis results include, for example, the population transition of residents and visitors in the area, the gender and age ratio of each of the residents and visitors and their total, and a list of keywords of interest in the area.

[5. Action effect of this embodiment]
In the server device 10 which is the information processing device of the present embodiment, the control unit 13 functions as the area selection support unit 135 by reading and executing the information processing program stored in the storage unit 12. The area selection support unit 135 sets a temporary selection frame 601 of a predetermined size on the map for temporarily selecting an area on the map including the area based on the area including the area designated by the user terminal 21 or 22. A plurality of meshes arranged in the temporary selection frame 601 and adjacent to the temporary selection frame 601 are used as temporary areas. Next, when the input operation unit of the user terminal 21 or 22 is instructed to add or delete the area in mesh units, the area selection support unit 135 edits the area accordingly.
Therefore, in the present embodiment, it is possible to freely add or delete each unit of the mesh to the target area on the map screen.

In the present embodiment, the area selection support unit 135 can further receive a movement instruction to move the temporary selection frame 601 including the movement direction and the movement amount of the temporary selection frame 601. When the movement instruction is received, the area selection support unit 135 can further receive the movement instruction. , The temporary selection frame 601 is moved according to the moving direction and the moving amount, and is arranged so as to be overlapped on the map. Therefore, in the present embodiment, when the temporarily arranged temporary selection frame 601 is deviated from the desired area, the temporary selection frame 601 can be moved to a desired position, so that the operability is good. be.

[6. Modification example]
It should be noted that the present invention is not limited to the above-described embodiment, but also includes the modifications shown below to the extent that the object of the present invention can be achieved.

[6-1. Modification 1]
In the above embodiment, the shape of the temporary selection frame 601 is circular, but the shape of the temporary selection frame 601 may be an ellipse, a triangle, or a polygon having a quadrangle or more.

[6-2. Modification 2]
In the above embodiment, the mesh existing inside the temporary selection frame 601 and the mesh adjacent to the temporary selection frame 601 are displayed in the same manner as the other meshes, but other meshes such as highlight display and blinking display are shown. It may be displayed differently from the mesh. Further, the shape of the mesh is not limited to a quadrangle, and may be a shape such as an equilateral triangle or a parallelogram that can fill the space without gaps by arranging them side by side.

[6-3. Modification 3]
In the above embodiment, an example in which the temporary selection frame 601 is movable is shown, but the present invention is not limited to this. For example, the temporary selection frame 601 may be enlarged or reduced, and the mesh included in the area may be increased or reduced in conjunction with the expansion or reduction of the temporary selection frame 601. As a method of enlarging or reducing the temporary selection frame 601, for example, a list box for diagonally dragging and dropping while only the temporary selection frame 601 is selected, or a list box for enlarging or reducing the temporary selection frame 601 or A pull-down menu may be provided so that any option can be selected. With this configuration, an area wider or narrower than the initially displayed temporary selection frame 601 can be easily selected as the area to be analyzed, so that the operability is good.

[6-4. Modification 4]
In the above embodiment, an example is shown in which the temporary selection frame 601 is superimposed and displayed on the preset map for the area name and the like input in the process of step S1, but the display range of the map to be displayed and the display range setting thereof. The method is not explained in particular. Hereinafter, the display range of the map to be displayed and the method of setting the display range will be described.

Conventionally, in the map and area search service provided via the Internet, when the area name or spot name is entered as the search target, the location of the administrative agency in the area or the address on the real estate registration of the spot is entered. In many cases, a map of a predetermined scale centered is displayed on the display of the user terminal. For example, when "Tokyo" is input as the area name, the search service may display a map centered on the Tokyo Metropolitan Government Building on the display of the user terminal. However, for example, when analyzing a trade area, the location of the administrative agency and the range of the trade area do not always match, so by displaying a map including the area for which analysis is desired on the display of the user terminal and determining the area. It can be time consuming and time consuming.

In this regard, in the above embodiment, the action user information acquisition unit 133 acquires the user information of each action user that is periodically or irregularly transmitted from the user terminal 20, and stores the user information in the action user information DB 125 in association with the user ID. is doing. Further, the behavior information generation unit 134 generates behavior information regarding the behavior of an anonymous user based on the user information stored in the behavior user information DB 125, and stores the behavior information in the behavior information DB 126.

Therefore, the behavior information generation unit 134 calculates the amount of population in the mesh at a predetermined time for each mesh based on the user information stored in the behavior user information DB 125, and stores the population in the behavior information DB 126. Add a function as a calculation unit. In addition, the area selection support unit 135 can accept the area or spot to be analyzed and the period to be analyzed. Based on the behavior information stored in the behavior information DB 126, the area selection support unit 135 displays a map centered on the most populous point in the analysis target area or spot on the display of the user terminal during the analysis target period. Configure to let.

With this configuration, the map including the area desired for analysis can be immediately displayed on the display, so that the analysis user can determine the area without spending time and effort. For example, if "Tokyo" is entered as the area name and June 1, 2019 to June 30, 2019 is entered as the analysis target period, then June 1, 2019 to June 30, 2019. Suppose that the most populous point in Tokyo on the day is, for example, the scrambled intersection in front of JR Shibuya station. In this case, the area selection support unit 135 displays a map centered on the scrambled intersection on the display of the user terminal, and arranges a temporary selection frame 601 having a radius of 10 km centered on the scrambled intersection on the map. Let me.

In the process described above, in the above (A), a spot is designated by the user terminal 21 or 22, or a wide area (for example, Shibuya-ku, Tokyo) is sequentially designated as a narrow area (for example, Ebisu Minami 1-chome, Shibuya-ku). The same applies to the case where the analysis target period is input and the analysis of the spot or the vicinity of the area is requested. When a wide area (for example, Shibuya-ku, Tokyo) and a narrow area (for example, Ebisu Minami 1-chome, Shibuya-ku) are designated, at the stage of a wide area (for example, Shibuya-ku, Tokyo), the scrambled intersection is the center. In a narrow area (for example, Ebisu Minami 1-chome, Shibuya-ku), for example, a map centered on the front of JR Ebisu Station West Exit is displayed on the user terminal display.

1 ... Information processing system, 10 ... Server device (information processing device), 11 ... Communication unit, 12 ... Storage unit, 13 ... Control unit, 20, 21, 22 ... User terminal, 121 ... Map information DB, 122 ... Mesh information DB, 123 ... Spot information DB, 124 ... Statistical information DB, 125 ... Behavior user information DB, 126 ... Behavior information DB, 131 ... Map acquisition unit, 132 ... Statistical information generation unit 133 ... Behavior user information acquisition unit, 134 ... Behavior information generation unit (population calculation unit), 135 ... area selection support unit, 136 ... analysis unit, 137 ... data synthesis unit, 501 ... text box, 601 ... temporary selection frame.

Claims (7)

A map information for drawing a map, a map acquisition unit that is associated with the map information and acquires a plurality of meshes that divide the map into predetermined sizes, and a map acquisition unit.
An area selection support unit that supports the selection of a desired area on the map, and an area selection support unit.
Each mesh is provided with a population calculation unit that calculates the amount of population in a predetermined time in the mesh .
The area selection support department
According to the designation of the area and the period, the map is displayed with the most populous point in the area as the center of the area based on the calculation result of the area and the period of the population calculation department. At the same time, a temporary selection frame of a predetermined size for temporarily selecting the area is arranged on the map with the point as the center .
Among the plurality of meshes arranged in the temporary selection frame and adjacent to the temporary selection frame, a target mesh which is a mesh to be added or deleted with respect to the area is accepted.
An information processing apparatus for editing an area by adding or deleting a portion overlapping the target mesh to or from the area. A map information for drawing a map, a map acquisition unit that is associated with the map information and acquires a plurality of meshes that divide the map into predetermined sizes, and a map acquisition unit.
An area selection support unit that supports the selection of a desired area on the map is provided.
The area selection support department
It is possible to further accept a movement instruction to move the temporary selection frame, including the movement direction and the movement amount of the temporary selection frame, and when the movement instruction is received, the temporary selection frame is moved to the movement direction and the temporary selection frame. An information processing device characterized in that it is moved according to the amount of movement and is arranged on the map in an overlapping manner. A map information for drawing a map, a map acquisition unit that is associated with the map information and acquires a plurality of meshes that divide the map into predetermined sizes, and a map acquisition unit.
An area selection support unit that supports the selection of a desired area on the map is provided.
The area selection support department
It is possible to further accept a transformation instruction to enlarge or reduce the temporary selection frame, including an enlargement / reduction direction and an enlargement / reduction amount of the temporary selection frame, and when the transformation instruction is received, the temporary selection frame is received. An information processing apparatus, characterized in that the information processing apparatus is enlarged or reduced according to the enlargement / reduction direction and the enlargement / reduction amount and arranged on the map. An information processing method that allows a computer to select a desired area on a map.
The computer has map information for drawing a map, a map acquisition unit that is associated with the map information and acquires a plurality of meshes that divide the map into predetermined sizes, an area selection support unit , and the like. For each mesh, a population calculation unit for calculating the amount of population at a predetermined time in the mesh is provided.
The computer is
Based on the calculation results of the area and the period of the population calculation department, the area selection support department selects the most populous point in the area in the area according to the designation of the area and the period. A step of displaying the map centered on the map and arranging a temporary selection frame of a predetermined size on the map with the point as the center .
A step in which the area selection support unit receives a target mesh which is a mesh to be added or deleted to the area among a plurality of the meshes arranged in the temporary selection frame and adjacent to the temporary selection frame.
An information processing method characterized in that the area selection support unit performs a step of editing the area by adding or deleting a portion overlapping the target mesh to or from the area. .. An information processing method that allows a computer to select a desired area on a map.
The computer has map information for drawing a map, a map acquisition unit that is associated with the map information and acquires a plurality of meshes that divide the map into predetermined sizes, an area selection support unit, and the like. Equipped with
The computer is
A step in which the area selection support unit superimposes and arranges a temporary selection frame of a predetermined size on the map including the area according to the designation of the area.
A step in which the area selection support unit receives a target mesh which is a mesh to be added or deleted to the area among a plurality of the meshes arranged in the temporary selection frame and adjacent to the temporary selection frame.
A step in which the area selection support unit edits the area by adding or deleting a portion overlapping the target mesh to or from the area.
The area selection support unit can further accept a movement instruction to move the temporary selection frame, including the movement direction and the movement amount of the temporary selection frame, and when the movement instruction is received, the temporary selection A step of moving the frame according to the moving direction and the moving amount and arranging the frames on the map is carried out.
An information processing method characterized by that. An information processing method that allows a computer to select a desired area on a map.
The computer has map information for drawing a map, a map acquisition unit that is associated with the map information and acquires a plurality of meshes that divide the map into predetermined sizes, an area selection support unit, and the like. Equipped with
The computer is
A step in which the area selection support unit superimposes and arranges a temporary selection frame of a predetermined size on the map including the area according to the designation of the area.
A step in which the area selection support unit receives a target mesh which is a mesh to be added or deleted to the area among a plurality of the meshes arranged in the temporary selection frame and adjacent to the temporary selection frame .
A step in which the area selection support unit edits the area by adding or deleting a portion overlapping the target mesh to or from the area.
The area selection support unit can further accept a transformation instruction to enlarge or reduce the temporary selection frame, including an enlargement / reduction direction and an enlargement / reduction amount of the temporary selection frame, and has received the transformation instruction. In this case, a step of enlarging or reducing the temporary selection frame according to the enlargement / reduction direction and the enlargement / reduction amount and arranging the temporary selection frames on the map is performed.
An information processing method characterized by that. An information processing program that is read and executed by a computer.
An information processing program comprising the computer functioning as the information processing apparatus according to any one of claims 1 to 3 .

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