JP4761824B2 - Information distribution server, information distribution method, and information distribution program - Google Patents

Description

  The present invention relates to an information distribution server, an information distribution method, and an information distribution program for distributing information to a customer at an appropriate timing according to store visit history information recorded each time the customer visits the store.

  In recent years, with the development of computer networks and communication environments, as represented by the Internet, various contents are displayed online, information is distributed, and commercial transactions such as buying and selling of goods and services are also routinely performed. Various technologies related to these have been developed.

  In such a situation, as in the case of a beauty salon, when a service is provided after accepting an application by specifying a date and time from a customer mainly by making a reservation, these reservations and management can be performed online. It is convenient if possible. In particular, it is desirable to be able to incorporate this system when advance reservations are common, such as in beauty salons, dental clinics, esthetic salons, fitness clubs, and other industries (for example, Patent Document 1). , Patent Document 2 and Patent Document 3).

In addition, an email distribution function is provided in such a customer management system, and an email for revisiting a store is distributed to customers (for example, Patent Document 4).
JP 2001-350998 A JP 2002-56260 A JP 2002-419 A JP 2001-217864 A

  By the way, in the conventional customer management system, e-mails such as solicitation for revisited stores and notification of availability of reservations are distributed at the date and time set in advance on the store side. Therefore, the e-mail is delivered at one-way timing regardless of the customer's intention, which may cause discomfort to the customer.

On the other hand, when e-mails are delivered at a timing that is convenient for the customer, the timing is often inconvenient for the store. This is because it is preferable from the standpoint of hairstyle and profitability that the store side visits the store at predetermined intervals that can keep the hairstyle beautiful, for example, every other month. Therefore, in consideration of the quality of the beauty service to be provided, it is desirable to distribute e-mails at a timing convenient for the store.

  Furthermore, it is desirable to deliver e-mails taking into account customer-specific circumstances and seasonal factors, but there has never been such a thing in the past.

  The present invention has been made in view of the above circumstances, and an object thereof is to provide an information distribution server, an information distribution method, and an information distribution program for distributing various types of information to customers at an appropriate timing from time to time. .

In view of the above problems, the first feature of the present invention is [a] an information distribution server that distributes information prompting a customer to visit a beauty salon to a customer terminal of a customer who wants to provide treatment services in the beauty salon. A customer data storage unit (15a) for storing customer information relating to the customer, and [b] a reservation information storage unit (17) for storing reservation information including a reservation date when receiving a store visit reservation from the customer terminal; [C] For each service provided to the customer, a service menu storage unit (16) for storing a sustainable term value for which the service effect is sustainable; and [d] each time the customer visits the reservation date, customer information and A store visit history registration function unit (8) for creating store visit history data including at least a part of reservation information for each customer, [e] store visit history storage unit (15b) for storing store visit history data, and [f] store visit history. Storage unit (15a Store visit history data arranged in the order of dates within the store, the difference between adjacent reservation dates is calculated as the store visit interval value, and the customer visit tendency obtained based on the sustainable term value acquired from the service menu storage unit (16) The value is weighted so that the importance increases as the date order becomes younger, the average of the weighted store visit tendency values is taken, and the average value multiplied by the sustainability expiration value of the last store visit service is the recent visit history A mail delivery date setting function unit (9) for calculating a date added to the data reservation date as a predicted next visit date, and [g] the mail delivery date setting function unit (9) includes a service menu storage unit (16). The customer's store visit value obtained based on the sustainable time limit value acquired is weighted so that the importance is increased as the date order is younger, and the average value of the weighted store visit value is taken, and the average value and sustainability are taken Period And summarized in that the date obtained by adding a value obtained by multiplying the value and the reservation date of the recent visit history data is information distribution server is calculated as the next visit predicted day.

According to the first feature of the present invention, [h] the store visit tendency value is obtained by the store visit tendency value = the store visit interval value / sustainable time limit value , and [Li] the store visit actual value is the store visit actual value = 1 / The [nu] mail delivery date setting function unit (9) is determined by the store visit interval value / sustainable time limit value, and the desired number is young among the store visit history data arranged in order of date in the store visit history storage unit (15a). It may be added that history data in date order is selected, and the difference between adjacent reservation dates in the selected desired number of history data in young date order is calculated as the store visit interval value.

The second feature of the present invention is [i] When receiving a reservation for a store visit from a customer terminal to a computer that distributes information prompting the customer to visit a beauty salon to a customer terminal of a customer who wants to provide a treatment service in a beauty salon. In addition, the reservation information input function unit (11) stores the reservation information including the reservation date in the reservation information storage unit (17), and [b] the service effect is sustainable and sustainable for each service provided to the customer. A service menu storage unit (16) for storing a deadline value, and [c] customer information and a reservation information storage unit (17) from a customer data storage unit (15a) having information about the customer each time the customer visits the reservation date. ) The reservation information is acquired, and the visit history registration function unit (8) creates the visit history data including at least a part of the customer information and the reservation information for each customer, and [d] the created visit Next to the step of storing the history data in the store visit history storage unit (15b) and [e] the store visit history data arranged in the date order in the store visit history storage unit (15a) by the mail delivery date setting function unit (9). The difference between matching reservation dates is calculated as a store visit interval value, and the customer's store visit tendency value obtained based on the sustainable term value acquired from the service menu storage unit (16) is more important as the date order is younger. The average value of the weighted store visit tendency values is taken, and the average value multiplied by the sustainability expiration value of the last visit operation service is added to the reservation date of the most recent visit history data, and the next visit prediction date to execute the steps of calculating a step of calculating [f] is, the service menu storage unit store visit actual value of the resulting customer based on sustainable limit value is obtained from (16), Ho date younger Weighted to increase importance, average the weighted store visit actual value, and multiply the average value by the sustainable expiration value with the date of the most recent visit history data reservation date, predicted next visit date As a summary, the information delivery method is calculated by the mail delivery date setting function unit .

The third feature of the present invention is that [i] when receiving a store visit reservation from a customer terminal to a computer that distributes information prompting the customer to visit a beauty salon to a customer terminal of a customer who wants to provide a treatment service in the beauty salon. In addition, the reservation information input function unit (11) stores the reservation information including the reservation date in the reservation information storage unit (17), and [b] the service effect can be sustained sustainably for each service provided to the customer. A service menu storage unit (16) for storing a deadline value, and [c] customer information and a reservation information storage unit (17) from a customer data storage unit (15a) having information about the customer each time the customer visits the reservation date. ) To obtain reservation information, and the store visit history registration function unit (8) creates store visit history data including at least part of the customer information and reservation information for each customer, and [d] the store visit history data created. Of the store visit history data arranged in order of date in the store visit history storage section (15a) by the instruction to store the store visit history storage section (15b) and [e] mail delivery date setting function section (9) The difference between days is calculated as a store visit interval value, and the customer visit tendency value obtained based on the sustainable term value acquired from the service menu storage unit (16) is weighted so that the importance increases as the date order becomes younger. The average value of the weighted store visit tendency values is taken, and the average value multiplied by the sustainability expiration value of the last visit operation service is added to the reservation date of the most recent visit history data to calculate the predicted next visit date. [F] The instruction to calculate becomes more important as the date order is younger, the customer visit actual value obtained based on the sustainable time limit value acquired from the service menu storage unit (16). So heavy E-mail delivery date setting function that takes the average value of weighted store visits and adds the average value and the sustainable expiration value to the date of the most recent visit history reservation date, This is an information distribution program calculated by the department .

According to the information delivery server, information delivery method and information delivery program of the present invention, since the delivery date of the e-mail is set based on the standard value of the store visit period and store visit history information set for each service, It is possible to deliver an e-mail including a reservation status and a revisit invitation message at an appropriate timing. In addition, by considering the standard value of the store visit cycle, it is possible for the store side to bring the delivery date closer to the best timing for maintaining a beautiful hairstyle .

  In addition, if the predicted visit date falls within a predetermined period, the delivery date will be adjusted by adjusting the predicted visit date, so the reservation status and guidance for revisiting the store will be included. E-mail can be delivered at a more accurate timing considering time factors.

  In addition, since the delivery date is adjusted by adjusting the predicted visit date according to customer-specific information, the delivery of e-mail including reservation status and guidance for re-visiting the store to customers is more accurately timed. Can be done.

  Further, by distributing an e-mail including a guidance message for revisiting a store to a customer who has not visited the store for a certain period of time, the relationship with the estranged customer can be repaired.

  In addition, by accepting a reservation from the customer, the customer can receive the service with certainty, and the store can improve the profit.

  In addition, since the delivery date of e-mail is set based on the standard value of the store visit cycle set for each service and store visit history information, the customer can also set the delivery date and adjust the delivery interval. , It is possible to deliver an e-mail including a reservation status and a revisit invitation message to the customer at a more accurate timing.

  Hereinafter, an information distribution server, an information distribution method, and an information distribution program according to embodiments of the present invention will be described. In addition, the apparatus, method, etc. which are used in embodiment of this invention are examples, and of course this invention is not limited to these.

  In the following description, as an example, a system for managing a treatment reservation schedule in a beauty salon including a plurality of beauticians and a component device thereof will be described.

(Information distribution system)
As shown in FIG. 1, an information distribution system 100 according to an embodiment of the present invention includes an information distribution server 1, an in-store terminal 2a installed for each store such as a beauty salon, and a customer terminal owned by a customer of the beauty salon 3a, 3b, 3c, 3d, and 3e, which are connected to each other by a network 4 such as the Internet or a LAN (Local Area Network).

  The customer terminals 3a to 3e are computer terminals including an input device, an output device, a communication device, a storage device, and the like that are used when a customer communicates with a store on a reservation, a function for sending and receiving e-mails, a homepage Is provided with a function of browsing (Web browser function). Examples of the customer terminals 3a to 3e include a mobile phone 3a, a PHS 3b, a personal digital assistant (PDA) 3c, a notebook personal computer 3d, and a personal computer 3e.

  The in-store terminal 2a is a computer terminal or an electronic cash register that includes an input device, an output device, a communication device, a storage device, and the like. The in-store terminal 2a uses an input device to register a hairdresser's work schedule in the information distribution server 1, a function to register a new service in the information distribution server 1, and reservation information registered in the information distribution server 1. It has a function to refer to, and a function to register input customer information in the information distribution server 1. The in-store terminal 2a may use a barcode reader 2b as an input device. The barcode reader 2b is used when reading a barcode on the display screen of the customer terminals 3a, 3b, 3c such as a customer's membership card and a mobile phone. On the membership card, a bar code indicating a numerical value for identifying the customer is printed.

(Information distribution server)
The information distribution server 1 is a computer that executes a reservation schedule process between the in-store terminal 2a and the customer terminals 3a to 3e, and includes an input device, an output device, a communication device, a central processing control device, a main storage device, and an auxiliary storage (not shown). Equipment and the like. Specifically, as shown in FIG. 2, the communication device includes a communication function unit 5. The CPU stores a mail transmission / reception function unit 6, a web information transmission / reception function unit 7, a store visit history registration function unit 8, a mail delivery date setting function unit 9, a mail creation function unit 10, a reservation information input function unit 11, which are stored in the main storage device. The reservation status extraction function unit 12, the mail delivery date resetting function unit 13, and the store visit interval monitoring function unit 14 are appropriately loaded and executed. The auxiliary storage device includes a customer information storage unit 15, a service menu storage unit 16, a reservation information storage unit 17, a shift management storage unit 18, a mail delivery reservation storage unit 19, and a Web information storage unit 20. All or a part of these may be stored in the main storage device. The input device is a mouse or a keyboard for inputting data to be passed to the reservation information input function unit 11 or the like. Alternatively, data may be input from an external device via a communication interface or an external interface. The output device is a monitor, a printer, or the like that outputs calculation results.

  The communication function unit 5 communicates with the in-store terminal 2a and the customer terminals 3a to 3e using a predetermined protocol, and further receives information received via the network 4 as a mail transmission / reception function unit 6 and a Web information transmission / reception function unit. 7. It has a function of transferring to the store visit history registration function unit 8.

  The mail transmission / reception function unit 6 has a function of receiving an email out of information received by the communication function unit 5 and a function of transmitting an email registered in the mail distribution reservation storage unit 19.

  Among the information received by the communication function unit 5, the Web information transmission / reception function unit 7 has a function of receiving a homepage browsing request and a CGI (common gateway interface) function. In response to a browsing request, a desired document described in a markup language, such as a document described in HTML (HyperText Markup Language), is extracted from the Web information storage unit 20 or the like, and in some cases, from customer information or a customer terminal A document is newly created in a markup language according to the input information to be transmitted, and is transmitted to the customer terminals 3a to 3e. In addition, among the information received by the communication function unit 5, the reservation information input according to the screens displayed on the customer terminals 3a to 3e is transferred to the reservation information input function unit 11, and the information on the mail delivery date resetting is delivered by mail. It has a function of transferring to the date resetting function unit 13.

  The store visit history registration function unit 8 refers to various information registered in the customer information storage unit 15 and the service menu storage unit 16, and transmits to the customer information storage unit 15 a function to transmit to the in-store terminal 2 a and various information about the customer. Has the function to register.

  The mail delivery date setting function unit 9 has a function of calculating an email delivery date according to information such as a visit date and a service history and registering it in the customer information storage unit 15. The mail delivery date setting function unit 9 includes a delivery date setting storage unit 9a including data for calculating the mail delivery date.

  The mail creation function unit 10 informs the customer of the arrival time of the store based on a standard document prepared in advance, and an e-mail including a document for revisiting the store (referred to as “coming mail” in this embodiment). ) An e-mail notifying the reservation status at any time in response to a reservation status browsing request from a customer (in this embodiment, referred to as “Ai ??” mail), an e-mail notifying that a reservation has been registered (this embodiment) In this embodiment, it is referred to as “reservation confirmation mail”), and an e-mail (referred to as “comming mail after” in this embodiment) that prompts a customer who does not come to the store after sending the cumming mail to return to the store is created and delivered. It has a function of saving in the reservation storage unit 19.

  The reservation information input function unit 11 has a function of registering reservation information transmitted from the customer terminals 3a to 3e in the reservation information storage unit 17, and a function of instructing the mail creation function unit 10 to create a reservation confirmation mail. .

  When receiving the reservation status inquiry e-mail from the customer terminals 3a to 3e, the reservation status extraction function unit 12 instructs the store visit history registration function unit 8 to input / output information related to the customer who made the reservation status inquiry. Is it compatible with the function and the mail creation function unit 10? And a function for instructing creation of mail.

  When the mail delivery date resetting function unit 13 receives an instruction for resetting the date of delivery of the coming mail or resetting the delivery interval from the customer terminals 3a to 3e, the customer data file 15a is delivered to the store visit history registration function unit 8. If the function of instructing the setting of the flag, the setting of the deletion flag of the store visit history file 15b, or the registration of customer information and the instruction from the customer terminals 3a to 3e are the resetting of the mail delivery date, the mail creation function unit 10 has a function of instructing the re-creation of the coming mail.

  The store visit monitoring function unit 14 searches the customer information storage unit 15 and detects a customer whose store visit history has not been updated for a certain period or more, and instructs the mail creation function unit 10 to create a coming mail after service. Have.

  The customer information storage unit 15 is a storage unit for storing customer personal information and store visit history information, and includes a customer data file 15a and a store visit history file 15b.

  The customer data file 15a is a customer data storage unit and is shown in a data table as shown in FIG. 3, and includes customer number, customer name, e-mail address, contact information, gender, birthday, address as basic customer information. And information such as customer registration date and time, update date and time e-mail. Customer attribute information, such as name of person in charge, designated rank, customer attribute indicating customer's hairstyle, GL / BL, current point, email reservation rate, store visit experience, blood type, store visit motivation, store visit details, customer characteristics, customer photos, etc. Provide information. Prediction information includes information such as effect measurement, predicted next visit date, next coming mail delivery date, delivery fine adjustment, and delivery status. The fine distribution adjustment is the number of adjustment days when the number of days is adjusted by adding or subtracting a predetermined number of days when calculating the mail distribution date. The delivery status indicates whether mail delivery to the customer is in an execution state or a paused state. GL / BL means “gray list / black list”, and is a flag for indicating a malicious customer who does not contact the reservation date and time even if a reservation is made. When this flag is set, the information distribution server 1 rejects the reservation process even if the reservation process is performed by e-mail. The effect measurement is an item for determining the effect of the coming mail, and for example, A, B, C, etc. are determined depending on how quickly a reply (reservation) is made after sending the coming mail to the customer.

  The store visit history file 15b is prepared for each unique customer number and includes information such as a reservation number, treatment date and time, reservation type, reservation method, menu, charge, comment, and reservation registration date as shown in FIG. The reservation type indicates whether the person in charge is designated or free (no designation). The reservation method indicates whether it is a telephone reservation or an email reservation. The menu shows the details of the treatment performed in the beauty salon.

  As shown in FIG. 5, the service menu storage unit 16 stores service information related to treatment such as treatment content and treatment time. The service information includes a treatment name, abbreviation, group treatment, expiration date, treatment time, points, and the like. The group treatment is a grouping of treatments that are likely to be performed simultaneously by the customer. For example, when a cut is made, it is often performed at the same time, such as color and treatment, so it is considered as a group. The award expiration date is a sustainable expiration date, and is a time limit that the described hairstyle predicted by the beauty salon can keep its style beautiful. The expiration date can also be set for each hairdresser because the skill of the hairdresser is also related. A point is a service point set for each treatment, and when it is accumulated and becomes a certain value, a privilege such as a discount service can be received according to the value.

  The reservation information storage unit 17 has a reservation data table shown in FIG. The reservation data table has items of reservation number, reservation date, visit time, required time, person in charge, service, customer number, name, e-mail address, customer visit date, visit time, visit day service Record the time and person in charge. The e-mail address is the source e-mail address when a reservation from a customer is made by e-mail. When a reservation is received by telephone or the like, the hairdresser may enter it manually or leave it blank.

  The shift management storage unit 18 has a time table in which a work schedule is recorded as shown in FIG. 8, and the shift status of each hairdresser is recorded for each date. When the work schedule is registered, a shift registration screen as shown in FIG. 9 is displayed on the screen of the in-store terminal 2a. In the calendar display field, the month for which the work schedule is to be set, for example, “February” is selected by clicking through the input device, and the calendar of the desired month is displayed. Also, set the name of the beautician to be described, the shift time, etc., check the desired date on the calendar with the input device, and click the “Set shift of selected staff” button at the bottom of the screen With this, the work schedule is set.

  The mail delivery reservation storage unit 19 is a storage unit that temporarily stores an e-mail created by the mail creation function unit 10.

  The Web information storage unit 20 is a storage unit that temporarily stores a document (for example, an HTML document) described in a markup language that is transmitted to and received from the customer terminals 3a to 3e.

  In the present embodiment, when “customer information” is described, it is not necessary to include all customer information, and the customer number, name, e-mail address, address, telephone number registered in the customer data file 15a. Any one of the numbers may be information, or may be information composed of any combination of two or more of these pieces of information.

(Operation of information distribution server)
Next, the processing of the information distribution server 1 will be described with reference to the flowchart of FIG. Steps S01 to S05 are performed as normal processing. Steps S06 to S08 are performed as other processes.

(A) In step S01, when a reservation is received from a customer by telephone, e-mail, direct visit or the like, reservation information input processing is performed via the reservation information input function unit 11. In step S02, when a customer visits the store, a visit history registration process for registering the customer's service history and personal information is performed. Next, in step S03, a mail delivery date setting process for calculating a delivery date of the coming mail according to the service history is performed.

(B) Next, in step S04, mail creation processing for creating various electronic mails is performed. In step S05, a mail delivery process is performed in which various electronic mails are transmitted on the delivery date calculated in the mail delivery date setting process.

(C) As other processing, in step S06, mail delivery date resetting processing for resetting the mail delivery date is performed. In step S07, when there is a reservation status inquiry from a customer, a reservation status confirmation process is performed in which the reservation status is returned to the customer. In step S08, the customer visit interval is monitored, and a visit interval monitoring process is performed in which a mail that urges customers to visit the store has not been visited for a certain period of time. Other processes are executed as necessary.

  Hereinafter, processing performed by each functional unit of the information distribution server 1 will be described individually.

(Reservation information input process)
First, the reservation information input function part 11 performs the reservation information input process of step S01. First, the reservation table of FIG. 11 is presented. This reservation table shows the reservation status for each day, assigns customers to each hairdresser, and displays them in blocks along the time axis of business hours. For example, suppose that hairdresser Taro Yamada receives a reservation by e-mail from Mr. Ichiro Suzuki who wants to cut from 16:30 on February 8, 2005. Then, the reservation information input function unit 11 displays the February 8 reservation table (FIG. 11) and prompts Taro Yamada to create a reservation block 31 at a position from 16:30. As a creation method, first, a desired operation (cut) block arranged at the upper right of the reservation table is clicked and dragged at a desired position (time: 16:30 to 18:00) to arrange the reservation block 31. The reservation information input screen of FIG. 12 is presented by clicking on the arranged reservation block 31 via the input device. Based on the created reservation block 31, the reservation information input screen is displayed in a state where the reservation number, the staff in charge, the reservation date and time, and the treatment are already input. The reservation number is automatically input in the order of reservation, for example, using a function such as a counter. These inputs may be automatically performed by the reservation schedule optimizing apparatus 100 when a reservation mail from a customer is received, or may be manually input as necessary.

  Next, customer information is set. In the setting, the customer search screen shown in FIG. 13 is presented by pressing the setting button 32 shown in FIG. 12, and a part of customer information is inputted. When the search button 35 is pressed by clicking or the like, the customer data file 15a in FIG. 3 is searched based on a part of the input customer information, and the search result is presented on the screen in FIG. Depending on the customer information to be input, the customer information of a plurality of persons may be searched. Therefore, it is desirable to present candidate customer information once on a separate screen.

  When the customer information of the reserved customer is confirmed from the search result, for example, “01” in the customer number column 33 in FIG. 12 and “Ichiro Suzuki” in the customer name column 34, for example, a part of the customer information for confirmation. It is desirable to display. At this time, it is desirable to display a part of the customer information, for example, “Ichiro Suzuki” in the reservation block 31 of FIG. The inputted reservation information is registered in the reservation information storage unit 17 in FIG. The time required for each treatment is acquired from the service menu storage unit 16 in FIG.

  If the customer information is not in the customer data file 15a as a result of the search, the customer information needs to be newly registered in the customer data file 15a. In the reservation information registration process, the customer number field 33 in FIG. 11 must be input so that a customer without a customer number cannot be reserved on the system.

<Store visit registration process>
In step S02, the store visit history registration function unit 8 performs store visit history registration processing. Specifically, when reservation information is input in advance, a timer is set for the reservation date and time, and the program is automatically registered when the reservation date and time is reached. In order not to register the store visit history, it is necessary for the beautician to display the reservation table (see FIG. 11) of the customer's visit, for example, Mr. Ichiro Suzuki, for the operation and to delete the reservation block 31. . The deletion process may be performed before or after the reservation date.

  Upon receiving the store visit history registration instruction, the store visit history registration function unit 8 acquires the reservation number and customer number from the reservation information screen of FIG. Based on this reservation number, the reservation information storage unit 17 in FIG. 7 is searched to obtain matching reservation information (operation date / time, operation name, person in charge). The acquired reservation information is added as a new store visit history to the store visit history file 15b of FIG. 4 prepared for each customer number. The reservation type and reservation method of the store visit history file 15b are automatically input at the reservation information registration stage or manually input by the beautician in charge.

  When the customer visits the store without reservation, or when the reservation information is not registered for some reason, the reservation information input process in step S01 may be performed when the customer visits the store.

(Mail delivery date setting process)
Next, the mail delivery date setting process performed by the mail delivery date setting function unit 9 in step S03 will be described based on the flowchart of FIG.

  First, the mail delivery date setting function unit 9 acquires the delivery flag of the customer who sets the mail delivery date from the customer data file 15a. For example, in FIG. 3, the distribution flag 1 is set if the distribution status in the prediction information is “in operation”, and the distribution flag 0 is set if “not operating” or “pause” (step S31). In addition, the distribution flag-1 “distribution stop” may be set. In this case, this process is terminated.

  Further, the mail delivery date setting function unit 9 acquires the store visit date of the latest record and its service number from the store visit history file 15b of FIG. 4 corresponding to the customer (step S32).

  Next, the mail delivery date setting function unit 9 determines whether the email delivery is in a paused state (the value of the obtained delivery flag is 0) or whether the latest record in the store visit history file 15b is the first record. (Step S33). If the distribution is not paused and the latest record is not the first record, the mail distribution date setting function unit 9 determines whether the service number has been acquired (step S34). When the service number cannot be acquired, the mail delivery date setting function unit 9 acquires the service number from the record immediately before the latest record (step S35). Further, when the service number cannot be acquired, the service number is acquired by tracing back the past records until it can be acquired. The case where the service number cannot be acquired is processing in consideration of the case where the history of going to another store is registered.

  Next, the mail delivery date setting function unit 9 acquires the expiration date indicated by the service number from the service menu storage unit 16 of FIG. 6 based on the acquired service number (step S36). When the service number and hairstyle can be acquired, the mail delivery date setting function unit 9 acquires the expiration date indicated by the service number from the service menu storage unit 16 based on the acquired service number (step S37).

  The mail delivery date setting function unit 9 calculates the next visit predicted date based on the formula in the expiration date and the delivery date setting storage unit 9a (step S38), and calculates the delivery date from the calculated next visit predicted date. (Step S39). Details of this will be described later.

  Next, the mail delivery date setting function unit 9 determines whether the calculated mail delivery date is a date within a specific period (step S40). If it is within the specific period, the mail delivery date setting function unit 9 subtracts a predetermined number of days (5 days in the present embodiment) from the mail delivery date (step S41). The number of days for adjusting the delivery date of the e-mail is set for each store.

  The specific period is set in consideration of the influence of drying, ultraviolet rays, humidity, sunburn and the like. For example, the processing of step S40 and step S41 is from April 1 to May 31, from June 15 to July 25, from July 26 to September 30, from November 15. Subtract a predetermined number of days, with February 15 as the specific period.

  Furthermore, the mail delivery date setting function unit 9 determines whether the date recalculated in step S41 is within the specific period again (step S42). When the date after recalculation is not within the specific period, the mail delivery date setting function unit 9 cancels the recalculation in step S41 (step S43). If the mail distribution date after recalculation is within the specific period, the mail distribution date setting function unit 9 sets the date after recalculation as the mail distribution date.

  Finally, the mail delivery date setting function unit 9 records “next coming mail delivery date” in the prediction information of the customer data file 15a of FIG. 3 (step S44).

(Email delivery date setting calculation process)
In steps S38 to S39, the mail delivery date setting function unit 9 calculates the delivery date based on the numerical value of the delivery date setting storage unit 9a. The details of the calculation process will be described below. In the delivery date setting storage unit 9a, for example, in the delivery date setting table as shown in FIG. 15, the operation number, the visit date, the visit interval interval (visit interval value), the visit interval acquisition count, the expiration date, the visit interval trend Stores information such as store visits. The treatment number, treatment name, and expiration date for each treatment stored in the service menu storage unit 16 can be expressed as shown in the treatment table of FIG. Based on this delivery date setting table, the email delivery date is actually calculated by the following calculation method. In the following calculation, if a fraction after the decimal point appears, the decimal part is rounded up. In addition, although it may be rounded off or rounded off, only integer values are handled for dates.

≪Calculation method 1: Weighted average≫
In FIG. 15, when the visit dates are arranged in descending order, “a / b” in the bottom array of the visit date items is the latest visit date. In this case, the customer visit tendency X when the expiration date of the hairdresser is 1 is 1: X = XC: A,

It can be expressed as. Therefore, the simple average of the store visit tendency so far that the customer has visited n times so far,

It can be expressed as.

The recent visit situation is more important in the recent visit situation of the customer and the visit situation 10 times before, for example. Therefore, the weighted average of the formula (2) is given, and the importance of the data is increased by weighting the latest visit. If this is the customer visit tendency value θ,

The tendency that the customer visits the store can be calculated by the equation (3). From the above
Predicted date of next visit = last visit date + θ × expiration date of last visit operation = a month b day + θ × XC (4)
It becomes.

≪Calculation method 2: Harmonic average and weighted average≫
The customer's store visit tendency X when the beauty date set by the beauty salon is set to 1 is similarly 1: X = XC: A, and can be expressed by Expression (1).

Customer visits to the expiration date set by the beauty salon

It becomes.

Taking the simple average of customer visits to date when the beauty date on the beauty salon is “1 day”

It becomes. Similar to equation (4), new data is weighted to reflect the customer's recent visit status. Customer visit tendency value θ when weighted average of equation (6) is

It becomes. This
Expected next visit date = last visit date + customer visit tendency value θ × expiration date for last visit treatment = a month b day + θ × XC (8)
It becomes.

  As an example, the delivery date setting table of FIG. 17 is calculated using equations (3) and (7).

  To create the delivery date setting table, first, the store visit interval, which is the difference between the visit date of the customer and the visit date immediately before, is obtained. Next, the number of visit intervals is counted and set as the number of intervals. The expiration date set in advance in the service menu storage unit 16 of FIG. 6 is acquired.

  When the weighted average is given by the equation (3), the customer visit tendency value θ is “1.063095238”. If this is multiplied by the expiration date, it will be “43 days”, and if this is substituted into equation (4), the predicted next visit date will be “February 6, 2005”.

  When the harmonic average and the weighted average are calculated by the equation (7), the customer visit tendency value θ is “0.99850799”. If this is multiplied by the expiration date, it will be “40 days”, and if this is substituted into equation (8), the predicted next visit date will be “February 3, 2005”. The difference between the calculated values of Equation (3) and Equation (7) is 3 days, which is an approximate value.

  In the above description, the customer visit tendency value θ is obtained using the weighted average, the weighted average, and the harmonic average for all data of the store visit history. However, if there are too many store visit histories, etc., as shown in the delivery date setting table of FIG. 18, the old store visit history data is ignored, and customer visits tend to be based on the most recent store visit history, for example, the latest 10 store visit history data. The value θ may be obtained. In the case of FIG. 18, when the data for the latest 10 store visit histories is calculated using equation (3), the customer visit tendency value θ is “0.987900433”, and this is substituted into equation (4) to obtain December 11, 2004 + 40 The next visit predicted date is “January 20, 2005”.

  Similarly, if the data for the 10 most recent visit histories is calculated using equation (7), the customer visit tendency value θ is “0.9154246”, and this is substituted into equation (8) to become December 11th 2004 + 37th. The predicted next visit date is “January 17, 2005”. In this case, the difference between the calculated values of the formulas (3) and (7) is 3 days, which can be said to be an approximate value.

In addition, be distributed Tabikasanari the incoming e-mail, was moving, or for the other does not re-visit for reasons such as that through the beauty salon customers, it is desirable to remove the data from the customer information storage unit 15. For example, the store visit monitoring function unit 14 may determine whether to delete the customer data that has passed one year or more from the most recent visit date of the store visit history file 15b and the effect measurement item of the prediction information in the customer data file 15a has the lowest rank. Are deleted at regular intervals. When deleting, it is desirable to present the customer data to be deleted on the screen of the in-store terminal 2a and obtain approval from the responsible hairdresser.

(Mail creation process)
Next, the mail creation process of step S04 will be described based on the flowchart of FIG. The mail creation process is executed by the mail creation function unit 10.

  When the mail creation function unit 10 receives a mail creation instruction (step S61), first, based on the fact that the items of information received from the process instructing the mail creation are different, the process that performed the instruction is determined ( Step S62). Information received from each process includes only customer information from the normal process, customer information (e-mail address) from the reservation status extraction process, confirmation date and information on the person in charge, and customer from the mail delivery date reset process. From the information and distribution interval information, the reservation information input processing is customer information and reservation number information, and from the store visit interval monitoring processing is customer information and elapsed days information.

≪Normal processing≫
As a result of the determination, if the instruction source is a normal process, first, the mail creation function unit 10 acquires customer information (step S63). The mail creation function unit 10 acquires the mail delivery date from the customer visit history file 15b (step S64), and acquires the person in charge of the latest record (previous) from the store visit history file 15b (step S65).

  Next, the mail creation function unit 10 acquires the reservation status for a predetermined number of days (for example, 7 days) from the mail delivery date or the delivery date of the e-mail from the reservation information storage unit 17 and the shift management storage unit 18 ( Step S66). At that time, if the person in charge can be acquired in step S65, the work schedule and reservation status of the person in charge are acquired. If the person in charge is not acquired, the work schedule and reservation status of the entire store are acquired.

  Next, the mail creation function unit 10 creates a coming mail (step S67), and stores the created mail in the mail delivery reservation storage unit 19 (step S68).

≪Mail delivery date reset process≫
As a result of the determination, if the instruction source is the mail delivery date resetting process, first, the mail creation function unit 10 acquires the customer information and the delivery interval of the coming mail (Step S69). In addition, the distribution interval of the coming mail is a predetermined number of days delayed from the calculated distribution date when it is difficult to visit the customer on the distribution date calculated due to the convenience of the customer or the store, the season or weather conditions, etc. This is the delay interval for delivering mail.

  The mail creation function unit 10 sets a date obtained by adding the delivery interval to the mail delivery date of the customer data file 15a as a new delivery date (step S70).

  Thereafter, the “comming mail” is created in the same procedure as the “normal process”, and the created mail is stored in the mail delivery reservation storage unit 19 (steps S65 to S68).

≪Reservation status extraction process≫
As a result of the determination, if the instruction source is a reservation status extraction process, that is, a reservation status confirmation email received from a customer (assuming an email?), The email creation function unit 10 receives customer information. The confirmation date for confirming the reservation status is acquired (step S71), and it is further determined whether or not the person in charge is specified in the received information (step S72).

  When the person in charge is designated, the mail creation function unit 10 acquires the reservation status of the person in charge designated on the confirmation date from the reservation information storage unit 17 and the shift management storage unit 18 (step S73).

  If there is no designation of the person in charge, the mail creation function unit 10 acquires the reservation status of the confirmation date from the reservation information storage unit 17 and the shift management storage unit 18 (step S74). If the confirmation date is not specified in step S73 and step S74, that is, if the confirmation date cannot be acquired in step S71, the reservation status for a predetermined number of days (for example, seven days) from the delivery date of the reservation status confirmation email is displayed. get.

  Next, is the mail creation function unit 10 open? A mail is created (step S75), and the created mail is stored in the mail delivery reservation storage unit 19 (step S68).

≪Reservation information input process≫
As a result of the determination, if the instruction source is the reservation information input process, first, the mail creation function unit 10 acquires customer information and a reservation number (step S76). The reservation number has already been uniquely assigned and set when the cumming mail is distributed.

  Next, the mail creation function unit 10 acquires reservation information from the reservation information storage unit 17 based on the reservation number (step S77). In addition, the mail creation function unit 10 acquires the time required for the treatment designated in the reservation information from the service menu storage unit 16.

  Next, the mail creation function unit 10 creates a “reservation confirmation mail” based on the reservation information acquired from the reservation information storage unit 17 and the required time acquired from the service menu storage unit 16 (step S78). Is stored in the mail delivery reservation storage unit 19 (step S68).

≪Store visit monitoring process≫
As a result of the determination, if the instruction source is the store visit interval monitoring process, first, the mail creation function unit 10 acquires the customer information and the number of days elapsed from the date of delivery of the coming mail (step S79).

  Next, the mail creation function unit 10 acquires the reservation status from the reservation information storage unit 17 and the shift management storage unit 18 on the current day or for a predetermined number of days (for example, 7 days) from that day (step S80).

  Next, the mail creation function unit 10 creates a “coming mail after” (step S81), and stores the created mail in the mail delivery reservation storage unit 19 (step S68).

<Mail delivery processing>
Next, the mail delivery process will be described based on the flowchart of FIG. The mail delivery process is executed by the mail transmission / reception function unit 6. The mail transmission / reception function unit 6 constantly monitors whether a mail is stored in the mail delivery reservation storage unit 19.

  When it is detected that the mail is newly stored (step S91), the mail transmission / reception function unit 6 determines whether or not a mail delivery date is specified for the mail (step S92). In the present embodiment, the mail for which the mail delivery date is designated is “coming mail”. Mails for which the mail delivery date is not specified are “reservation confirmation mail” and “open? Mail”.

  If the mail delivery date is not specified, the mail transmission / reception function unit 6 immediately transmits a mail (step S93) and returns to the monitoring state. When the mail delivery date is designated, the mail transmission / reception function unit 6 returns to the monitoring state without performing any processing.

  Further, when the interruption process by the timer occurs (step S94), the mail transmission / reception function unit 6 determines whether it is the distribution time of “comming mail” (step S95).

  If it is the transmission time, the mail transmission / reception function unit 6 extracts all the mail distribution dates that coincide with each other from the mail distribution reservation storage unit 19 (step S96) and transmits them (step S93). If it is not the transmission time, the mail transmission / reception function unit 6 returns to the monitoring state without performing any processing.

<Reservation information input process>
Next, the reservation information input process will be described based on the flowchart of FIG. The reservation information input process is executed by the reservation information input function unit 11.

  When the Web information transmission / reception function unit 7 receives a reservation mail from the customer via the communication function unit 5, the reservation information input function unit 11 receives the customer information, the visit date, the visit time, the service, the charge from the Web information transmission / reception function unit 7. The reservation information of the owner. Alternatively, the reservation information may be acquired by manual input by a beautician (step S101). Next, with reference to the shift management storage unit 18 and the reservation information storage unit 17 for acquiring customer information, date of visit, store time, service, and reservation information of the person in charge, if the person in charge is designated, the person in charge If the person in charge is not specified, the schedule for the entire store is acquired (step S102).

  Next, when the reservation information is manually input, the reservation information input function unit 11 determines whether the specified store visit date, store visit time, and service are available (step S103). Are you open? If it is a reserved mail for the mail, this process is unnecessary because it is confirmed that the service is possible.

  If it is possible, the reservation information input function unit 11 registers the reservation information in the reservation information storage unit 17 and acquires a reservation number (step S104).

  Next, the reservation information input function unit 11 calls the mail creation function unit 10 together with the reservation number (step S105). The mail creation function unit 10 creates a “reservation confirmation mail” based on the reservation number and stores it in the mail delivery reservation storage unit 19 (step S106). The stored “reservation confirmation mail” is automatically transmitted to the customer who made the reservation by the mail transmission / reception function unit 6. If the response is impossible, the reservation information input function unit 11 transmits a message indicating that the reservation cannot be received (step S107), and ends the process.

  Normally, the reservation information input function unit 11 obtains customer information, visit date, visit time, service, and information on the person in charge from the customer via the network 4, but in the case of reservation by telephone, the in-store terminal 2a Alternatively, reservation information such as customer information, a visit date, a visit time, a service, a person in charge, etc. directly manually input to the information distribution server 1 is acquired.

<Reservation status extraction process>
Next, the reservation status extraction process will be described based on the flowchart of FIG. The reservation status extraction process is executed by the reservation status extraction function unit 12.

  First, when the reservation status extraction function unit 12 receives an e-mail for confirming the reservation status (step S121), it acquires an e-mail address from the e-mail (step S122).

  Next, the store visit history registration function unit 8 performs a search process based on the acquired e-mail address (step S123). This is performed to determine whether the inquiry is from a customer who has already been registered.

  The store visit history registration function unit 8 searches the customer information storage unit 15 based on the e-mail address, and if the corresponding customer is registered, acquires the customer information and transmits it to the reservation status extraction function unit 12. (Step S124). If the corresponding customer is not registered, an error message is transmitted to the reservation status extraction function unit 12.

  The reservation status extraction function unit 12 determines whether the customer is already registered based on the received information, that is, customer information or an error message (step S125). When customer information is transmitted from the store visit history registration function unit 8, the mail creation function unit 10 is called together with the customer information, confirmation date, and information on the person in charge when the person in charge is designated (step S126).

  If an error message is transmitted from the store visit history registration function unit 8, the store visit history registration function unit 8 is recalled for new registration (step S127).

  After the customer information is registered by the store visit history registration function unit 8 (step S128), if the customer information and confirmation date and the person in charge are specified, the mail creation function unit 10 is called together with the information of the person in charge (see FIG. Step S126).

  After that, is the mail creation function unit 10 open? A mail is created and stored in the mail delivery reservation storage unit 19 (step S129). Are you open? The mail is automatically transmitted by the mail transmission / reception function unit 6 to the customer terminals 3a to 3e of the customers who have inquired about the reservation status.

(Screen transition in overall system operation)
Next, a series of processing procedures of the entire system including the customer terminals 3a to 3e and the in-store terminal 2a will be described including screen views.

  First, the flow of normal processing will be described using the sequence diagram of FIG. 23 and the screen display examples of FIGS.

  When a customer visits the store, the store clerk inputs the customer's history information to the in-store terminal 2a. At this time, a membership card is issued to the customer registered as a member as shown in FIG. 1, and the barcode printed on the membership card or on the screen of the customer terminal (mobile phone, PHS) 3a, 3b, etc. The customer's personal information may be called by reading the bar code displayed on the bar code reader 2b of the in-store terminal 2a to input the history information. In the following description, a case where the customer side uses the customer terminals 3a and 3b will be described.

  If the customer is a new customer and the customer information is not registered, a member registration screen as shown in FIG. 24 is displayed on the customer terminals 3a and 3b before the customer visit history information is entered, and the customer information is entered. To be transmitted to the information distribution server 1.

  Next, the inputted customer history information is transmitted to the information distribution server 1 (d1). In the information distribution server 1, first, a store visit history registration process (step S02) is performed, and a mail distribution date setting process (step S03) is performed based on the registered history information, and a mail distribution date is calculated. The inputted customer visit history information may be transmitted in HTTP format (HyperText Transfer Protocol), or may be transmitted after encryption processing is applied to personal information. Further, a dedicated transmission program and protocol may be prepared on the customer terminals 3a to 3e side, and the store visit history information may be transmitted. The same applies when sending reservation contents.

  Next, a mail creation process (step S04) is performed. For example, in the case of the customer terminals 3a and 3b, a coming mail as shown in FIG. 25 (a), (b) or FIG. 25 (c) is created and sent to the customer terminals 3a and 3b by mail delivery processing (step S05). Delivered (d2). This come mail includes a message 43 addressed to each customer registered by the beautician in the mail creation function unit 10, the availability of the reservation, and the URL 44 of the Web site that accepts the reservation. In addition, the URL of the Web site that accepts the setting for re-delivery of the come mail, the e-mail transmission destination address for checking the availability of reservations other than the posted date, and the like may be displayed.

  When the customer selects the URL 41 of the Web site that accepts reservations displayed on the customer terminals 3a and 3b, the reservation acceptance screen shown in FIG. 26A is displayed on the customer terminals 3a and 3b. When the reservation contents shown in FIGS. 26B and 26C are input in accordance with the displayed contents and the “Next” button 51 in FIG. 26C is selected, the reservation confirmation screen shown in FIG. Is displayed on the customer terminals 3a and 3b. When the confirmation button 52 is selected after confirming the reservation contents inputted by the customer, the inputted reservation contents are transferred to the information distribution server 1 (d3). In the information distribution server 1, a reservation information input process (step S01) for registering the received reservation information in the reservation information storage unit 17 is performed. This reservation information input process may be performed as a step before visiting the store as shown in FIG.

  If the received reservation information is acceptable, a mail creation process (step S04) and a mail distribution process (step S05) for creating a reservation confirmation mail are performed, and the reservation confirmation mail is distributed to the customer terminals 3a and 3b. (D4).

  In this way, since the delivery date of the coming mail is set based on the store visit history data, the coming mail can be delivered at a more appropriate timing, and appropriate information can be provided to the customer.

  In addition, when the customer receives a setting for re-delivery of the cumming mail, he / she inputs the number of days after which the customer wants to receive the cumming mail again and delivers the cumming mail with a delay of the number of days entered by the customer. It doesn't matter.

  Next, the flow of the store visit interval monitoring process will be described with reference to the sequence diagram of FIG. 27 and the screen display example of FIG.

  The store visit interval monitoring process (step S08) is always executed, and when the latest record is acquired from the customer data file 15a in FIG. 3, the number of days elapsed from the date when the cumming mail is delivered is calculated, and whether the predetermined number of days has passed. judge. If the predetermined number of days have elapsed, the customer's distribution flag is referred to from the customer data file 15a, and if the value of the distribution flag is not -1 (distribution stop), the number of elapsed days is acquired.

  Next, mail creation processing (Step S04) and mail distribution processing (Step S05) for creating a cumming mail after are performed, and FIGS. 28 (a), (b) or FIG. 28 (c) are performed on the customer terminals 3a to 3e. The after-mailing mailing as shown in FIG. 6 is distributed (d5). In this coming mail after, a message 45 addressed to each customer registered by the beautician in the mail creation function unit 10, the availability of the reservation, and the URL 46 of the Web site for accepting the reservation are described.

  Thereafter, when the customer visits the store again and the customer history information is transmitted from the in-store terminal 2a to the information distribution server 1 (d6), the store visit history registration processing (step S02) and the mail delivery date setting processing (step S03) are sequentially performed. Then, a mail creation process (step S04) and a mail distribution process (step S05) are performed, and the coming mail is transmitted to the customer terminals 3a to 3e (d7).

  In this way, the conventional system did not exist by distributing the after-sales service for inviting customers who have not visited the store for a certain period of time after sending the coming email to offer information such as reservation status and re-visit the store. Realize after-following. Thereby, it is possible to repair the relationship with the customer who is becoming estranged.

  Finally, when the customer wants to know the reservation status at his / her own will, the customer terminal 3a, 3b transmits an empty mail to the information distribution server 1. Even if an ID or password is given to a customer, it is often forgotten or lost. Therefore, the information distribution server 1 is registered in the sender address of the empty mail received from the customer terminals 3a and 3b and in the customer data file 15a. The member authentication is performed when the e-mail address of the customer matches. Therefore, since membership registration is required for the reservation, a member registration screen shown in FIG. 24 is presented to a customer who has not been registered as a member, and member registration is prompted. When the member authentication is successful, the information distribution server 1 that has received the empty mail transmits the empty mail to the mail transmission / reception function unit 6 in the mail distribution reservation storage unit 19 as shown in steps S71 to S75 of FIG. Are you open? Instruct to send an email. Are you here? In the mail, information on the reservation availability status for a predetermined period, for example, 7 days from the date of receiving the empty mail is described as shown in FIG. 29 (a) or FIG. 29 (b). In addition, a message 47 addressed to each customer registered by the beautician in the mail creation function unit 10 and a URL 48 of a Web site for accepting a reservation are also described.

  As described above, even a customer who has not received a coming mail or after-coming mail can obtain information provision such as a reservation status by sending an empty mail. Thereby, the customer can freely browse the reservation status and make a reservation at his / her own will.

(Email delivery and store forecast calculation timing)
Items of status and change date / time may be added to the reservation information of FIG. 7 and the status may be used as a trigger for mail delivery or store visit prediction calculation. For example, in normal processing, “1. Reservation” “2. Reservation confirmation” “3. Day before reservation” “4. Thank you” “5. Coming mail” “6. Coming mail after” “9. End” Set the status value as follows. 7 and 8 are reserved values. This status value changes when each event ends. As an example of the status value, the store arrival prediction timing is set as shown in FIG. 30, for example, and the mail delivery is set as shown in FIG. 31, for example.

  By setting in this way, even when reservations and reservation cancellations are repeated, the processing at the time of cancellation can be easily performed without reflecting them in the store visit prediction calculation. In addition, when the prediction information in FIG. 3 is “in operation”, it is possible to transmit a coming mail or the like when the distribution date is reached. In addition, since it is not necessary to put the mail on standby, it is possible to prevent erroneous delivery when a system trouble occurs.

  In the present embodiment, the information provided from the information distribution server 1 to the customer is transmitted to the customer terminals 3a to 3e as e-mail or Web information, but is not limited to this. It is also conceivable that the communication function unit 5 is provided with a FAX transmission function and a voice notification function, and for example, a “reservation confirmation mail” created when a reservation is accepted is transmitted to the customer's FAX. In this case, an item for recording a FAX number in addition to a telephone number is provided in the customer data file 15a, and an item for setting a destination device for sending e-mail and Web information is provided. Each time information is distributed, the destination device is referred to, and e-mail, FAX, etc. are transmitted in a form suitable for the device.

  Further, an embodiment in which coupon information is added to the coming mail or reservation confirmation mail and transmitted to the customer terminals 3a to 3e is also conceivable.

  In the present embodiment, the customer information storage unit 15, the reservation information storage unit 17, and the shift management storage unit 18 are provided in the information distribution server 1, but these storage units are provided in the in-store terminal 2a. Each time processing such as registration or reference of history information to each storage unit occurs, the in-store terminal 2a may be accessed from the information distribution server 1 to input / output necessary information.

  Further, although the embodiment has been described using an example in which the present invention is applied to a barber / beauty salon, the present invention is not limited to this. It can be applied to commercial forms such as esthetic salons where advance reservations are customary. In that case, the items constituting each storage unit are appropriately changed according to the commercial form.

  In FIGS. 24, 25, 26, 28, and 29, the customer terminals (mobile phone, PHS) 3a and 3b are displayed as screen examples. However, the customer terminals (PDA, PC, etc.) 3c, 3d, and 3e The same information can be displayed and information can be transmitted and received.

It is a figure which shows the system configuration | structure of the information delivery system which concerns on embodiment of this invention. It is a functional block diagram of the information delivery server which concerns on embodiment of this invention. It is a data table which shows a customer data file. It is a data table which shows a store visit history file. It is a data table which shows the data in a service menu memory | storage part. It is an input screen for inputting data into the service menu storage unit. It is a data table which shows the data in a reservation information storage part. It is a data table which shows the data in a shift management memory | storage part. It is an input screen for inputting data into the shift management storage unit. It is a flowchart which shows the whole operation | movement of an information delivery server. It is an example of the screen at the time of referring the reservation information registered into the reservation information storage part. It is an example of a reservation information registration screen for setting reservation information. It is an example of the customer information search screen which searches customer information. It is a flowchart which shows a mail delivery date setting process. It is a table which shows the structure of the delivery date setting table | surface in a delivery date setting memory | storage part. It is a table which shows the expiration date for every treatment. It is an example of the table which shows the structure of the delivery date setting table | surface in a delivery date setting memory | storage part. It is an example of the table which shows the structure of the delivery date setting table | surface in a delivery date setting memory | storage part. It is a flowchart which shows a mail preparation process. It is a flowchart which shows a mail delivery process. It is a flowchart which shows a reservation information input process. It is a flowchart which shows a reservation status extraction process. It is a sequence diagram which shows a series of processing procedures of the whole system including a customer terminal and an in-store terminal. It is an example of a member registration screen. It is an example of a screen of “Coming mail”. It is an example of the reservation reception screen displayed on a customer terminal. It is a sequence diagram which shows a series of processing procedures of the whole system including a customer terminal and an in-store terminal. It is an example of a screen of "Coming mail after". It is an example of the screen of “Are you? Mail”. It is an example of a store visit prediction status value. It is an example of a mail delivery status value.

Explanation of symbols

DESCRIPTION OF SYMBOLS 1 ... Information delivery server 2a ... In-store terminal 2b ... Bar code reader 3a, 3b, 3c, 3d, 3e ... Customer terminal 4 ... Network 5 ... Communication function part 6 ... Mail transmission / reception function part 7 ... Web information transmission / reception function part 8 ... Visit History registration function unit 9 ... Mail delivery date setting function unit 9a ... Delivery date setting storage unit 10 ... Mail creation function unit 11 ... Reservation information input function unit 12 ... Reservation status extraction function unit 13 ... Mail delivery date reset function unit 14 ... Store visit interval monitoring function unit 15 ... Customer information storage unit 15a ... Customer data file 15b ... Store visit history file 16 ... Service menu storage unit 17 ... Reservation information storage unit 18 ... Shift management storage unit 19 ... Mail delivery reservation storage unit 20 ... Web information Storage unit 31 ... Reservation block 32 ... Setting button 33 ... Customer number field 34 ... Customer name field 35 ... Search button 44, 46, 4 ... URL
43, 45, 47 ... Message 51 ... Next button 52 ... Decision button 100 ... Information distribution system

Claims (8)

An information distribution server that distributes information prompting a customer to visit a beauty salon to a customer terminal of a customer who wants to provide treatment services in the beauty salon ,
A customer data storage unit for storing customer information relating to the customer;
A reservation information storage unit that stores reservation information including a reservation date when receiving a reservation for a store visit from the customer terminal;
For each service to be performed on the customer, a service menu storage unit that stores a sustainable expiration value whose service effect is sustainable;
Each time the customer visits the reservation date, a store visit history registration function unit that creates store visit history data including at least a part of the customer information and the reservation information for each customer;
A store visit history storage unit for storing the store visit history data;
The difference between the adjacent reservation dates of the store visit history data arranged in order of date in the store visit history storage unit is calculated as a store visit interval value, and obtained based on the sustainable time limit value acquired from the service menu storage unit. The customer's store visit tendency value is weighted so that the importance is increased as the date order is younger, the average value of the weighted store visit tendency value is taken, and the average value and the sustainable expiration value of the final store visit service An email delivery date setting function unit that calculates a date calculated by adding a value obtained by multiplying the value by the reservation date of the recent store visit history data as a predicted next store visit date, and
The mail delivery date setting function unit weights the customer's store visit actual value obtained based on the sustainable time limit value acquired from the service menu storage unit so that the importance increases as the date order becomes younger, Taking an average of the weighted store visit actual values, and calculating a date obtained by adding a value obtained by multiplying the average value and the sustainable term value with the reservation date of the recent store visit history data as a predicted next store visit date. Characteristic information distribution server. The store visit tendency value is
The information distribution server according to claim 1, wherein the store distribution tendency value is calculated by: store visit interval value / sustainable time limit value. The store visit actual value is
The information distribution server according to claim 1, wherein the information distribution server is calculated by: store visit actual value = 1 / store visit interval value / sustainable time limit value.   The mail delivery date setting function unit selects a desired number of history data in order of young date among the store visit history data arranged in order of date in the store visit history storage unit, and selects the desired number of young date order 4. The information distribution server according to claim 1, wherein a difference between the adjacent reservation dates in the history data is calculated as a store visit interval value. 5. To a computer that distributes information that prompts customers to visit the beauty salon to the customer terminal of the customer who wants to provide treatment services in the beauty salon ,
When receiving a reservation for a store visit from the customer terminal, the reservation information input function unit stores the reservation information including the reservation date in the reservation information storage unit;
For each service to be performed on the customer, a service menu storage unit that stores a sustainable expiration value whose service effect is sustainable;
Whenever the customer visits the reservation date, customer information is obtained from a customer data storage unit having information on the customer, and the reservation information is acquired from the reservation information storage unit, and the customer information and a part of the reservation information The store visit history registration function unit for each customer to create store visit history data including at least
Storing the created store visit history data in a store visit history storage unit;
The mail delivery date setting function unit calculates the difference between the adjacent reservation dates of the store visit history data arranged in order of date in the store visit history storage unit as a store visit interval value, and obtains it from the service menu storage unit The customer's store visit tendency value obtained based on the sustainable expiration value is weighted so that the importance is increased as the date order is younger, the average value of the weighted store visit tendency value is taken, and the average value and the final store visit are obtained. Calculating a date obtained by adding a value obtained by multiplying the sustainable expiration value of the treatment service with the reservation date of the recent visit history data as a predicted next visit date,
The calculating step weights the customer's store visit actual value obtained based on the sustainable time limit value acquired from the service menu storage unit so that the importance is increased as the date order is younger, and the weighted An email delivery date setting function unit that takes an average of the store visit actual values and adds a value obtained by multiplying the average value and the sustainable expiration value to the reservation date of the recent store visit history data as a predicted next store visit date The information distribution method characterized by calculating .   The calculating step includes selecting a desired number of history data in order of young date among the store visit history data arranged in order of date in the store visit history storage unit, and selecting the desired number of history data in order of young date. The information delivery method according to claim 5, wherein the mail delivery date setting function unit calculates a difference between adjacent reservation dates in the store as a store visit interval value. To a computer that distributes information that prompts customers to visit the beauty salon to the customer terminal of the customer who wants to provide treatment services in the beauty salon ,
When receiving a visit reservation from the customer terminal, a reservation information input function unit stores reservation information including a reservation date in a reservation information storage unit;
For each service to be performed on the customer, a service menu storage unit that stores a sustainable expiration value whose service effect is sustainable;
Whenever the customer visits the reservation date, customer information is obtained from a customer data storage unit having information on the customer, and the reservation information is acquired from the reservation information storage unit, and the customer information and a part of the reservation information An instruction for the store visit history registration function unit to create store visit history data for each customer,
A command to store the created store visit history data in the store visit history storage unit;
The mail delivery date setting function unit calculates the difference between the adjacent reservation dates of the store visit history data arranged in order of date in the store visit history storage unit as a store visit interval value, and obtains it from the service menu storage unit The customer's store visit tendency value obtained based on the sustainable expiration value is weighted so that the importance is increased as the date order is younger, the average value of the weighted store visit tendency value is taken, and the average value and the final store visit are obtained. An instruction for calculating a date obtained by adding a value obtained by multiplying the sustainable expiration value of the treatment service with the reservation date of the recent visit history data as a predicted next visit date,
The calculation instruction weights the customer visit actual value obtained based on the sustainable time limit value acquired from the service menu storage unit so that the importance increases as the date order becomes younger, and the weighted An email delivery date setting function unit that takes an average of the store visit actual values and adds a value obtained by multiplying the average value and the sustainable expiration value to the reservation date of the recent store visit history data as a predicted next store visit date The information distribution program characterized by calculating .   The calculating instruction selects a desired number of history data in order of young date among the store visit history data arranged in order of date in the store visit history storage unit, and the selected desired number of history data in order of young date. The information delivery program according to claim 7, wherein the mail delivery date setting function unit calculates a difference between adjacent reservation dates in the store as a store visit interval value.

Images