JP2014235666A - Coupon issuance system - Google Patents

Abstract

PROBLEM TO BE SOLVED: To provide a coupon issuance system capable of acquiring a new customer by using signal transduction from an SNS without imposing large information input load on a customer and/or a prospective customer.SOLUTION: A coupon issuance system includes: a reservation means which reserves time and date to receive service at a shop; and a posting means which posts an advertisement content including information of the shop on an SNS site of the subscriber who has a reservation using the reservation means. The advertisement content includes a coupon of the shop. Since certain personal information should to be conventionally inputted at a reservation, a customer and/or a prospective customer does not feel large information inputting load.

Description

  The present invention relates to a coupon issue system for attracting new customers to a store.

An SNS (social networking service) such as Facebook has a link between users called “friends”, for example. Posts to one user's site are communicated to other users who are friends of that user by e-mail or the like. Thereby, a lot of information is transmitted widely.
In recent years, attempts have been made to increase the number of customers by utilizing information transmission by SNS. For example, a company guides from an SNS site to its own product introduction site.
As a method of increasing the number of customers at the store, it is also effective to distribute “coupons” with fee discounts and other benefits. In this regard, Patent Literature 1 discloses a system in which a store issues coupons to its friends. The coupon is limited to friends who already have some kind of relation, and aims to revisit the top customers (increase in so-called “repeaters”).

Although not necessarily limited to SNS, it is known that there is a person called “influencer”. The person's actions affect others, and many others are the same.
Posting on an influencer's site and transmitting information to its friends is a huge advertising effect for the store. This is because many users (both new customer candidates and existing customers) can be notified of the existence of the coupon, which leads to both an increase in the number of repeaters and new customer acquisition. The system disclosed in Patent Document 1 cannot achieve this effect greatly.
In this regard, Patent Literature 2 discloses a system that reads information for identifying a person who has visited a store and posts the information on the site of the person who has visited the store based on the information. A great effect can be obtained when an influencer visits the store. Even if it is not an influencer, the information that “a friend has visited the store” is a great incentive to use the store together with the coupon.

  However, the system disclosed in Patent Document 2 has the following problems, and the influencer cannot be used. (1) Posting to the SNS site searched from the user table held in the server based on the read information. Posting cannot be made unless information about the influencer is registered in the user table in advance. (2) As a medium on which information to be read is recorded, only an RFID attached to a user card and a barcode printed on a coupon are disclosed. Since RFID is attached to a user card distributed to a person who has obtained in advance, it is difficult to obtain a large customer. The barcode printed on the coupon must include information that can identify the person who visited the store, but in order to obtain that information in SNS where coupons are distributed to an unspecified number of people (E.g., a program that requests input of information for coupon printing) is essential.

JP2013-008345A JP 2013-008144 A

  The problem to be solved is to provide a coupon issuing system that can acquire new customers by utilizing information transmission by SNS without imposing a large information input load on customers and / or prospective customers. is there.

  The present invention solves the problem by utilizing reservation means for reserving the date and time for receiving service at a store. When making a reservation, it is usual to input certain personal information. By inputting information required by the system at the time of reservation, the customer and / or prospective customer does not feel a large information input load for inputting personal information.

The coupon issuing system of the present invention is
Reservation means for reserving the date and time of receiving service at the store,
Posting means for posting advertising content including the store information to the reservation site (reservation site) of the SNS where the reservation person who made a reservation using the reservation means has its own site,
The advertising content includes a coupon for the store.

Let the system enter the information needed at the time of booking. Based on the information, the advertising content is posted on the reservation site.
Many SNS servers have a function of notifying that the advertisement content has been posted to the friend of the reservation person, thereby increasing the advertising effect.
Furthermore, even if it is a user who is not a direct friend as seen from the reservation person, the presence of the coupon is communicated by the action of the direct friend who knows the reservation person when expanding the friendship of SNS, the coupon by other methods Can be obtained and used.

The coupon issuing system of the present invention is
A site search unit for finding the reservation site based on information input in the reservation unit is provided.

  In order to post to the reservation site, it is direct to input the ID and password of the reservation site, but it is considered that there are many people who feel resistance to the input. Many SNSs nowadays have a search function based on names and the like. The resistance can be alleviated by finding the reservation site by such a search.

The coupon issuing system of the present invention is
The posting means determines the date and time for posting the advertising content based on the date and time reserved by the reservation means.

The reservation person visits the store at the reserved date and time. The date and time when the advertisement content is posted on the SNS may be preferably before or after the reserved date and time.
By posting before the reserved date and time, it is possible to attract friends who want to meet the reservation person to the store.
On the other hand, if the reservation person is famous, the date and time to visit the store may be posted in advance, which may cause unnecessary confusion (congestion around the store, etc.). It is preferable to publish after the date and time. Such consideration can be made by utilizing a reservation means.

The coupon issuing system of the present invention is
The coupon is valid only when making a reservation using the reservation means.

  Although it is conceivable to print a coupon and bring it to a store, it is more preferable to use a reservation means. Coupons can be newly posted on the SNS site of the newly booked person, and more new customers can be acquired by chaining reservations with coupons.

The coupon issuing system of the present invention is
Coupon number management means for designating the effective number of coupons,
The reservation means validates the coupon for reservations up to the valid number in the order of arrival.

In issuing coupons, the difference between the number of issued cards and the number used is a problem. If the number of uses is too small, the effect for the store is small. If the number of uses is too large, the financial burden on the store will be excessive. It is difficult to determine the number of coupons issued.
The number of uses can be set to an appropriate number by the reservation means.

The coupon issuing system of the present invention is
The coupon number managing means includes a reservation-by-booker effective number determining means for obtaining the effective number based on the influence value of the reservation person.

You may want to control the number of coupons used depending on who the reservation is. For example, if the reservation person is an influencer and the use of coupons is high, it is desirable to allow a large number of uses in order to avoid the disadvantage of rejecting the use. When the store knows that a referral from a specific reservation person is a good customer, he wants to increase the number of coupons used for that reservation person.
A value that serves as a basis for determining the number of coupons used is called an “influence value”. The influence value may be determined based on the number of friends in the SNS and other data, or may be determined subjectively by the store, or may be used in combination.

It is possible to provide a coupon issuing system that can acquire a new customer by utilizing information transmission by SNS without imposing a large information input load on the customer and / or the prospective customer.
It should be noted that, depending on the embodiment, as a result of posting on the influencer's site, etc., it is possible to notify the existence of the coupon to many users, so that it is possible to increase the revisit of not only new customers but also repeaters.

FIG. 1 is a diagram showing a configuration example of a system according to the present invention. FIG. 2 is a diagram illustrating a processing example of the coupon issuing system. FIG. 3 is a diagram illustrating an example of an SNS screen. FIG. 4 is a diagram showing a display example by the reservation means.

FIG. 1 is a diagram showing a configuration example of a system according to the present invention.
A coupon issue system 1, an SNS server 2, a user terminal 3, and a store terminal 4 are connected via a network. In the figure, only one SNS server 2, user terminal 3, and store terminal 4 are shown. However, the SNS server 2 includes a plurality of Facebook, Twitter, etc., and the user terminal 3 and the store terminal 4 are respectively a user and a store. Connected by number.
The coupon issuing system 1 includes a reservation unit 11, a posting unit 12, a site search unit 13, and a coupon number management unit 14, and holds user data 15, store data 16, and reservation data 17.
The SNS server 2 is capable of accepting posts 21 and includes search means 22. The posting acceptance 21 and the search means 22 operate by an operation from a connected terminal, but many of recent SNS servers are provided with APIs that operate these programs from other servers. In the present embodiment, it is assumed that the SNS server 2 includes such an API.

FIG. 2 is a diagram illustrating a processing example of the coupon issuing system.
User A reserves “XX beauty salon”, which is a store that uses coupon issue system 1. User A logs in to the reservation means 11 and inputs the reservation date and time, the name of the reservation person and other data. The reservation unit 11 generates and stores reservation data 17 from the input data.
The coupon issuing system 1 checks whether or not the user A who is a reservation person is included in the user data 15. If it is included, the posting means 12 posts using the SNS site information (user ID and password, other information necessary for posting via the API) in the user data. An API related to the posting acceptance 21 of the SNS server 2 is used.
When the user A is not included in the user data 15, the site search unit 13 is activated and searches for the user A using the search unit 22 of the SNS server 2. If the user A is found by the search, the user A is added to the user data 15 together with the SNS site information. Thereafter, the posting means 12 posts.

FIG. 3 is a diagram illustrating an example of an SNS screen. The content posted by the posting means 12 is shown.
In the SNS site of user A, the posted content is displayed in an area called “timeline” or the like (an area where the posted content is displayed in reverse time order). The fact that the user A has used the XX beauty salon is displayed together with the use date and time. In addition, a “coupon number” is displayed.
This post is notified to the friend of the user A by e-mail from the SNS server 2 or the like. ○○ Beauty salons can perform effective advertising. User A's friend can obtain a coupon for a XX beauty salon. In this embodiment, the “coupon number” is displayed, but other types of coupons may be used. For example, a link to a home page for printing a coupon may be displayed, printed, and brought to a beauty salon.
The posting means 12 is set to post to the SNS server 2 two hours after the date and time reserved by the user A (after the user A has left the beauty salon). This prevents the friend from rushing into the beauty salon in order to meet the user A. About this point, it is good also as displaying before the date and time which the user A reserved. Moreover, you may set the time when the contribution means 12 contributes for every user and every store. (For example, it is acceptable to accept input of information about how much the posting time is delayed with respect to the reservation date and time from the user and the store, and to post at the later one of them. When there is no input For example, you can post immediately when a reservation is made, or post at the same time as the reservation date.)

FIG. 4 is a diagram showing a display example by the reservation means.
The user makes a reservation by inputting the reservation date and time and the name of the reservation person. In the reservation person name 111, a system ID (an ID issued from the coupon issuing system 1 to the user) may be input instead of the address / name. When the system ID is input, the coupon issuing system 1 can easily find the user in the user data.
A user who wants to use the coupon can input the coupon number 112. The coupon number is a number displayed on the SNS site. The reservation means validates coupons for reservations up to the number of valid coupons on a first-come, first-served basis. The valid number is determined by the coupon number management means 14. The coupon number management means 14 determines an effective number based on the influence value of the user. The influence value may be determined based on the number of friends in the SNS and other data, or may be determined subjectively by the store, or may be used in combination. Moreover, you may consider the element which depends on a store without depending on a user, such as depending on the number of customers who can handle a store. When the posting unit 12 posts to the SNS server 2, the coupon number management unit 14 can be activated to determine the effective number depending on the user and the store.

  It is a coupon issuing system that can acquire new customers by using information transmission by SNS without imposing a large information input load on customers and / or prospective customers, and many stores such as beauty salons and restaurants It is expected to be used by many individuals using SNS.

DESCRIPTION OF SYMBOLS 1 Coupon issue system 11 Reservation means 12 Contribution means 13 Site search means 14 Coupon number management means 15 User data 16 Store data 17 Reservation data 2 SNS server 3 User terminal 4 Store terminal

Claims (6)

Reservation means for reserving the date and time of receiving service at the store,
Posting means for posting advertising content including the store information to the reservation site (reservation site) of the SNS where the reservation person who made a reservation using the reservation means has its own site,
The coupon issuing system, wherein the advertising content includes a coupon of the store.   The coupon issuing system according to claim 1, further comprising site search means for finding the reservation site based on information input by the reservation means.   The coupon issuing system according to claim 1, wherein the posting unit determines a date and time when the advertising content is posted based on a date and time reserved by the reservation unit. The coupon issue system according to any one of claims 1 to 3, wherein the coupon is valid only when making a reservation using the reservation means. Coupon number management means for designating the effective number of coupons,
The coupon issuing system according to claim 4, wherein the reservation means validates the coupon for reservations up to the valid number in the order of arrival.   6. The coupon issuing system according to claim 5, wherein the coupon number managing means includes a reservation-by-booker effective number determining means for obtaining the effective number based on an influence value of the reservation person.

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