JP4750198B2 - 広告主により支払われる価格を変更するシステム - Google Patents
広告主により支払われる価格を変更するシステム Download PDFInfo
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- JP4750198B2 JP4750198B2 JP2009107322A JP2009107322A JP4750198B2 JP 4750198 B2 JP4750198 B2 JP 4750198B2 JP 2009107322 A JP2009107322 A JP 2009107322A JP 2009107322 A JP2009107322 A JP 2009107322A JP 4750198 B2 JP4750198 B2 JP 4750198B2
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- 230000002093 peripheral effect Effects 0.000 claims 1
- 238000000034 method Methods 0.000 description 23
- 238000010586 diagram Methods 0.000 description 13
- 230000004044 response Effects 0.000 description 8
- 230000006870 function Effects 0.000 description 4
- 230000009286 beneficial effect Effects 0.000 description 1
- 230000008901 benefit Effects 0.000 description 1
- 230000007423 decrease Effects 0.000 description 1
- 230000003247 decreasing effect Effects 0.000 description 1
- 230000006872 improvement Effects 0.000 description 1
- 230000007246 mechanism Effects 0.000 description 1
- 230000009467 reduction Effects 0.000 description 1
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Classifications
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0261—Targeted advertisements based on user location
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0273—Determination of fees for advertising
- G06Q30/0275—Auctions
Description
f1(D)=P×(1−d1/r3)
ここで、Pは入札価格、d1はユーザと広告主の位置との間の地理的位置、r3はサービスエリア半径である。
最後に、段階1008で、ユーザによって占有される領域及び広告主とユーザの間の距離の両方に基づいて、検索結果内の広告主のランクが判断される。段階1010で、ユーザによる問い合わせに応答して、広告主のウェブサイトへのアクセスが提供される。
104 アカウント管理サーバ
106 検索エンジンウェブサーバ
114 広告主のウェブサーバ
116 売り主サイト
Claims (4)
- 広告主から広告主ウェブサーバを介して提供される情報を処理して検索結果を得るシステムであって、
前記広告主に関する情報を広告主の所在地と関連づけて格納したデータベースと、
通信ネットワークを介して広告主のウェブサイトへアクセスするためにユーザが操作する通信装置と、
前記通信装置からのユーザクリックスルーを受信するアカウント管理サーバおよび検索エンジンウェブサーバとを備え、
前記検索エンジンウェブサーバが、前記通信装置を用いてユーザが入力するユーザ位置に関係する情報、又はGPS(全地球測位システム)から提供されるGPS位置情報から、前記ユーザが操作する前記通信装置の位置を判断し、そして、
前記通信装置の位置を用いて前記ユーザクリックスルーを受信する前記広告主によって支払われる価格を変更するために、
a)前記通信ネットワークに接続された広告主ウェブサーバは、広告主ウェブサイト上で前記広告主が入力する、店舗の住所・郵便番号・電話番号・ランドマークコード・店舗の経度及び緯度座標の少なくとも何れか1つを含む店舗情報を受信し、
b)前記検索エンジンウェブサーバは、前記受信した店舗情報から得られる前記広告主の地理的位置の周辺領域に、第1の価格帯に対応する第1の近接領域、及び第2の価格帯に対応する第2の近接領域を少なくとも含む領域情報の特定を行い、
c)前記検索エンジンウェブサーバは、前記ユーザ毎のコンピュータ位置、又は前記ユーザ毎のコンピュータ位置と前記広告主の地理的位置との相対距離の算出に基づき、前記検索結果における前記広告主のランクを判断し、当該ランクに応じた表示順序で前記検索結果リストを発生させ、
d)前記アカウント管理サーバは、前記各ユーザにより前記検索結果リスト内の特定の広告主がクリックされ、前記データベース内の広告主の情報が読み出されてユーザに提供されると、前記クリックにより特定された広告主の地理的位置を基準にした前記各ユーザの通信装置の位置までの相対距離、又は前記各ユーザの通信装置の位置、或いはこれらの組み合わせから前記第1又は第2の価格帯を特定し、この特定した価格帯を用いて前記各ユーザ及び広告主毎に前記情報提供のための価格を決定して前記広告主によって支払われる価格を変更する前記システム。 - 前記検索エンジンウェブサーバが、ユーザからの問い合わせ情報を受信すると、少なくとも1つの広告主のウェブサイトへのリンク情報を提供することを特徴とする請求項1に記載のシステム。
- 前記広告主ウェブサーバが、複数の広告主から、広告主のウェブサイトへのアクセスを可能にした検索結果リスト内におけるリンク情報の配置に対する入札値を受信し、
前記検索エンジンウェブサーバは、前記ユーザと前記広告主の店舗との間の相対距離、又は前記ユーザの位置、或いはこれらの組み合わせから前記入札値を変更し、当該変更後の入札値に応じた表示順序で前記データベースに格納された広告主に関する情報にアクセスするための前記検索結果リストを発生させることを特徴とする請求項2に記載のシステム。 - 前記ユーザからの問い合わせ情報には、前記広告主に関する住所、郵便番号、電話番号の一部分、ランドマークコード、及び経度及び緯度の少なくとも1つを更に含むことを特徴とする請求項2又は3に記載のシステム。
Applications Claiming Priority (2)
Application Number | Priority Date | Filing Date | Title |
---|---|---|---|
US10/395,033 | 2003-03-21 | ||
US10/395,033 US20040186769A1 (en) | 2003-03-21 | 2003-03-21 | System and method of modifying the price paid by an advertiser in a search result list |
Related Parent Applications (1)
Application Number | Title | Priority Date | Filing Date |
---|---|---|---|
JP2006508861A Division JP4362508B2 (ja) | 2003-03-21 | 2004-02-26 | 検索結果リスト内の広告主により支払われる価格を変更するシステム及び方法 |
Publications (2)
Publication Number | Publication Date |
---|---|
JP2009223898A JP2009223898A (ja) | 2009-10-01 |
JP4750198B2 true JP4750198B2 (ja) | 2011-08-17 |
Family
ID=32988528
Family Applications (2)
Application Number | Title | Priority Date | Filing Date |
---|---|---|---|
JP2006508861A Expired - Lifetime JP4362508B2 (ja) | 2003-03-21 | 2004-02-26 | 検索結果リスト内の広告主により支払われる価格を変更するシステム及び方法 |
JP2009107322A Expired - Lifetime JP4750198B2 (ja) | 2003-03-21 | 2009-04-27 | 広告主により支払われる価格を変更するシステム |
Family Applications Before (1)
Application Number | Title | Priority Date | Filing Date |
---|---|---|---|
JP2006508861A Expired - Lifetime JP4362508B2 (ja) | 2003-03-21 | 2004-02-26 | 検索結果リスト内の広告主により支払われる価格を変更するシステム及び方法 |
Country Status (6)
Country | Link |
---|---|
US (1) | US20040186769A1 (ja) |
EP (1) | EP1609039A4 (ja) |
JP (2) | JP4362508B2 (ja) |
KR (1) | KR100780497B1 (ja) |
CN (1) | CN1954334A (ja) |
WO (1) | WO2004095214A2 (ja) |
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-
2003
- 2003-03-21 US US10/395,033 patent/US20040186769A1/en not_active Abandoned
-
2004
- 2004-02-26 JP JP2006508861A patent/JP4362508B2/ja not_active Expired - Lifetime
- 2004-02-26 WO PCT/US2004/005805 patent/WO2004095214A2/en active Application Filing
- 2004-02-26 CN CNA2004800134087A patent/CN1954334A/zh active Pending
- 2004-02-26 EP EP04715108A patent/EP1609039A4/en not_active Ceased
- 2004-02-26 KR KR1020057017697A patent/KR100780497B1/ko not_active IP Right Cessation
-
2009
- 2009-04-27 JP JP2009107322A patent/JP4750198B2/ja not_active Expired - Lifetime
Also Published As
Publication number | Publication date |
---|---|
JP4362508B2 (ja) | 2009-11-11 |
EP1609039A4 (en) | 2006-12-13 |
WO2004095214A2 (en) | 2004-11-04 |
JP2007524894A (ja) | 2007-08-30 |
EP1609039A2 (en) | 2005-12-28 |
WO2004095214A3 (en) | 2006-09-28 |
KR20050114256A (ko) | 2005-12-05 |
US20040186769A1 (en) | 2004-09-23 |
CN1954334A (zh) | 2007-04-25 |
WO2004095214A8 (en) | 2007-02-08 |
JP2009223898A (ja) | 2009-10-01 |
KR100780497B1 (ko) | 2007-11-29 |
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