JP4676616B2 - テレビジョン装置に於ける広告提示および広告追跡 - Google Patents

テレビジョン装置に於ける広告提示および広告追跡 Download PDF

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Publication number
JP4676616B2
JP4676616B2 JP2000614727A JP2000614727A JP4676616B2 JP 4676616 B2 JP4676616 B2 JP 4676616B2 JP 2000614727 A JP2000614727 A JP 2000614727A JP 2000614727 A JP2000614727 A JP 2000614727A JP 4676616 B2 JP4676616 B2 JP 4676616B2
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JP
Japan
Prior art keywords
advertisement
information
channel
data
program
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Expired - Lifetime
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JP2000614727A
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English (en)
Japanese (ja)
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JP2002543709A (ja
JP2002543709A5 (enExample
Inventor
アーサー ダーレンバーガー，マイク
フレデリツク テスキー，ジヨン
ハーマン ハミルトン，トーマス
チヤールズ ロアズ，ステイーブン
ユージーン ウイルコツクス，マイケル
ボイド モリソン，ヒユー
ジヨセフ ローガン，ロバート
スザンヌ アレン，ジル
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Thomson Licensing SAS
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Thomson Licensing SAS
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Publication of JP2002543709A publication Critical patent/JP2002543709A/ja
Publication of JP2002543709A5 publication Critical patent/JP2002543709A5/ja
Application granted granted Critical
Publication of JP4676616B2 publication Critical patent/JP4676616B2/ja
Anticipated expiration legal-status Critical
Expired - Lifetime legal-status Critical Current

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Classifications

    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N5/00—Details of television systems
    • H04N5/44—Receiver circuitry for the reception of television signals according to analogue transmission standards
    • H04N5/445—Receiver circuitry for the reception of television signals according to analogue transmission standards for displaying additional information
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
    • H04N21/81—Monomedia components thereof
    • H04N21/812—Monomedia components thereof involving advertisement data
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/41—Structure of client; Structure of client peripherals
    • H04N21/426—Internal components of the client ; Characteristics thereof
    • H04N21/42684—Client identification by a unique number or address, e.g. serial number, MAC address, socket ID
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/45—Management operations performed by the client for facilitating the reception of or the interaction with the content or administrating data related to the end-user or to the client device itself, e.g. learning user preferences for recommending movies, resolving scheduling conflicts
    • H04N21/458—Scheduling content for creating a personalised stream, e.g. by combining a locally stored advertisement with an incoming stream; Updating operations, e.g. for OS modules ; time-related management operations
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/47—End-user applications
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N7/00—Television systems
    • H04N7/16—Analogue secrecy systems; Analogue subscription systems
    • H04N7/162—Authorising the user terminal, e.g. by paying; Registering the use of a subscription channel, e.g. billing
    • H04N7/163—Authorising the user terminal, e.g. by paying; Registering the use of a subscription channel, e.g. billing by receiver means only
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
    • H04N21/431—Generation of visual interfaces for content selection or interaction; Content or additional data rendering
    • H04N21/4312—Generation of visual interfaces for content selection or interaction; Content or additional data rendering involving specific graphical features, e.g. screen layout, special fonts or colors, blinking icons, highlights or animations
    • H04N21/4316—Generation of visual interfaces for content selection or interaction; Content or additional data rendering involving specific graphical features, e.g. screen layout, special fonts or colors, blinking icons, highlights or animations for displaying supplemental content in a region of the screen, e.g. an advertisement in a separate window
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/45—Management operations performed by the client for facilitating the reception of or the interaction with the content or administrating data related to the end-user or to the client device itself, e.g. learning user preferences for recommending movies, resolving scheduling conflicts
    • H04N21/462—Content or additional data management, e.g. creating a master electronic program guide from data received from the Internet and a Head-end, controlling the complexity of a video stream by scaling the resolution or bit-rate based on the client capabilities
    • H04N21/4622—Retrieving content or additional data from different sources, e.g. from a broadcast channel and the Internet
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/47—End-user applications
    • H04N21/478—Supplemental services, e.g. displaying phone caller identification, shopping application
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/47—End-user applications
    • H04N21/482—End-user interface for program selection
    • H04N21/4821—End-user interface for program selection using a grid, e.g. sorted out by channel and broadcast time

Landscapes

  • Engineering & Computer Science (AREA)
  • Multimedia (AREA)
  • Signal Processing (AREA)
  • Power Engineering (AREA)
  • Business, Economics & Management (AREA)
  • Marketing (AREA)
  • Computer Security & Cryptography (AREA)
  • Databases & Information Systems (AREA)
  • Two-Way Televisions, Distribution Of Moving Picture Or The Like (AREA)
  • Television Systems (AREA)
  • Information Transfer Between Computers (AREA)
  • User Interface Of Digital Computer (AREA)
JP2000614727A 1999-04-30 2000-04-28 テレビジョン装置に於ける広告提示および広告追跡 Expired - Lifetime JP4676616B2 (ja)

Applications Claiming Priority (5)

Application Number Priority Date Filing Date Title
US13188699P 1999-04-30 1999-04-30
US60/131,886 1999-04-30
US18646500P 2000-03-02 2000-03-02
US60/186,465 2000-03-02
PCT/US2000/011381 WO2000067474A2 (en) 1999-04-30 2000-04-28 Advertisement and tracking in a television apparatus

Publications (3)

Publication Number Publication Date
JP2002543709A JP2002543709A (ja) 2002-12-17
JP2002543709A5 JP2002543709A5 (enExample) 2007-06-14
JP4676616B2 true JP4676616B2 (ja) 2011-04-27

Family

ID=26829888

Family Applications (1)

Application Number Title Priority Date Filing Date
JP2000614727A Expired - Lifetime JP4676616B2 (ja) 1999-04-30 2000-04-28 テレビジョン装置に於ける広告提示および広告追跡

Country Status (8)

Country Link
US (2) US7493640B1 (enExample)
EP (1) EP1175778A2 (enExample)
JP (1) JP4676616B2 (enExample)
KR (1) KR100746157B1 (enExample)
CN (1) CN1182705C (enExample)
AU (1) AU4672800A (enExample)
MX (1) MXPA01010911A (enExample)
WO (1) WO2000067474A2 (enExample)

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Also Published As

Publication number Publication date
JP2002543709A (ja) 2002-12-17
CN1349712A (zh) 2002-05-15
US20090178079A1 (en) 2009-07-09
WO2000067474A2 (en) 2000-11-09
KR20010111307A (ko) 2001-12-17
CN1182705C (zh) 2004-12-29
KR100746157B1 (ko) 2007-08-06
US7493640B1 (en) 2009-02-17
MXPA01010911A (es) 2002-05-06
WO2000067474A3 (en) 2001-03-22
AU4672800A (en) 2000-11-17
EP1175778A2 (en) 2002-01-30

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