WO2005043905A1 - Advertising system and method - Google Patents

Advertising system and method Download PDF

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Publication number
WO2005043905A1
WO2005043905A1 PCT/IB2004/003548 IB2004003548W WO2005043905A1 WO 2005043905 A1 WO2005043905 A1 WO 2005043905A1 IB 2004003548 W IB2004003548 W IB 2004003548W WO 2005043905 A1 WO2005043905 A1 WO 2005043905A1
Authority
WO
WIPO (PCT)
Prior art keywords
viewer
television
programming information
advertising
central facility
Prior art date
Application number
PCT/IB2004/003548
Other languages
French (fr)
Inventor
Lance Ryan Price
Dan Blumberg
Original Assignee
Lance Ryan Price
Dan Blumberg
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Lance Ryan Price, Dan Blumberg filed Critical Lance Ryan Price
Publication of WO2005043905A1 publication Critical patent/WO2005043905A1/en

Links

Classifications

    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/60—Network structure or processes for video distribution between server and client or between remote clients; Control signalling between clients, server and network components; Transmission of management data between server and client, e.g. sending from server to client commands for recording incoming content stream; Communication details between server and client 
    • H04N21/65—Transmission of management data between client and server
    • H04N21/658—Transmission by the client directed to the server
    • H04N21/6581—Reference data, e.g. a movie identifier for ordering a movie or a product identifier in a home shopping application
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
    • H04N21/431—Generation of visual interfaces for content selection or interaction; Content or additional data rendering
    • H04N21/4312—Generation of visual interfaces for content selection or interaction; Content or additional data rendering involving specific graphical features, e.g. screen layout, special fonts or colors, blinking icons, highlights or animations
    • H04N21/4316—Generation of visual interfaces for content selection or interaction; Content or additional data rendering involving specific graphical features, e.g. screen layout, special fonts or colors, blinking icons, highlights or animations for displaying supplemental content in a region of the screen, e.g. an advertisement in a separate window
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/47—End-user applications
    • H04N21/482—End-user interface for program selection
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
    • H04N21/81—Monomedia components thereof
    • H04N21/812—Monomedia components thereof involving advertisement data
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N7/00—Television systems
    • H04N7/16—Analogue secrecy systems; Analogue subscription systems
    • H04N7/162—Authorising the user terminal, e.g. by paying; Registering the use of a subscription channel, e.g. billing
    • H04N7/163—Authorising the user terminal, e.g. by paying; Registering the use of a subscription channel, e.g. billing by receiver means only
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N7/00—Television systems
    • H04N7/16—Analogue secrecy systems; Analogue subscription systems
    • H04N7/173—Analogue secrecy systems; Analogue subscription systems with two-way working, e.g. subscriber sending a programme selection signal
    • H04N7/17309—Transmission or handling of upstream communications
    • H04N7/17336—Handling of requests in head-ends
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/47—End-user applications
    • H04N21/478—Supplemental services, e.g. displaying phone caller identification, shopping application

Definitions

  • THIS invention relates to an advertising system and method for use with on-screen television program guides.
  • an advertising system for a television network comprising: a central facility device comprising: a television programming information database having programming information stored therein; an advertising database comprising a plurality of advertisement images; a central processor for accessing and retrieving the information stored in the television programming information database and the advertising database; a remote transceiver unit at a viewer's premises, the transceiver unit being in communication with the central facility device; a viewer screen for displaying a television program being sent by the central facility device, and at least one of the advertisement images; and a viewer processor for controlling the remote transceiver and the viewer screen, and for receiving and processing signals received by the remote transceiver unit from the central facility device,
  • one of the advertisement images stored in the advertising database is simultaneously retrieved and sent from the central facility device to the transceiver unit, with the viewer processor then displaying the advertisement image on the viewer screen.
  • the central facility device further comprises a detailed advertising database containing detailed information regarding the advertisement image being shown on the viewer screen, with the central facility device sending this information to the remote transceiver unit upon request by the viewer.
  • the plurality of advertisement images in the advertising database are linked or associated to one or more of the television channels screened on the viewer screen.
  • the viewer processor is arranged to squeeze the television image into a corner of the viewer screen, thereby allowing both the television program as well as the advertisement image to be viewed.
  • an advertising method for a television network comprising the steps of: providing a television programming information database having programming information stored therein; providing an advertising database comprising a plurality of advertisement images; providing a viewer screen for displaying a television program and at least one of the advertisement images; and retrieving and displaying programming information on the viewer screen after either the viewer has sent a programming information request signal or after the viewer has changed television channels; and simultaneously retrieving one of the advertisement images stored in the advertising database and sending this image to the viewer screen for display, the advertisement image being displayed adjacent or proximate to the programming information.
  • FIG. 1 shows a schematic block diagram of an advertising system according to the present invention.
  • Figure 2 shows a plurality of television screen images illustrating what a viewer will see on his or her television when the system of the present invention is in use.
  • an advertising system 10 comprises a central facility device 12 that is in bi-directional communication, indicated by arrow 14, with a transceiver unit 16 connected to a television display screen 18 at the viewer's premises.
  • a processor 20 is located between the transceiver unit 16 and the television display screen 18 for processing incoming signals from the central facility device 12 and for ultimately controlling what is shown on the television display screen 18.
  • the transceiver unit 16 and processor 20 may either be separate from the television display screen 18, such as in the case of a satellite decoder being used to decode an incoming scrambled satellite signal, or the unit 16, processor 20 and screen 18 may all form part of a single television unit.
  • the central facility 12 comprises a processor 22 that is able to retrieve television programming information from a television programming information database 24.
  • the viewer uses a remote control device 26 to change what is being shown on the television display screen 18.
  • the remote control device 26 comprises a plurality of buttons, including a programming information request button for allowing the viewer to obtain more information on what is presently being shown on the channel that he or she is watching.
  • the remote control device 26 also allows the user to change television channels, and by default, upon changing television channels, programming information is automatically retrieved and displayed.
  • a programming information request signal is sent by the transceiver unit 16 to the central facility 12.
  • the processor 22 retrieves the television programming information from the database 24.
  • the facility 12 then sends the television programming information to the transceiver 16, with the processor 20 then processing this signal and displaying the information on the television display screen 18.
  • FIG. 2 The above is clearly illustrated in Figure 2, with particular reference to television screen images 28 and 30.
  • a viewer is watching a sports channel.
  • a programming information box 32 is displayed on the television display screen 18.
  • the programming information box 32 will typically display the channel number and name 34, what is presently being shown on that channel 38, the duration of the program 40 being shown and the nature 42 of the program.
  • a plurality of advertisements are stored in an advertising database 44.
  • one of the advertisements stored in advertising database 44 is retrieved and sent from the central facility device 12 to the transceiver unit 16.
  • the processor 20 Upon receiving this image, the processor 20 displays the advertisement on the television display screen 18.
  • the result, as shown in television screen image 46 is an advertisement 48 positioned above the programming information box 32.
  • the advertisements stored in the advertising database 44 are either still images or banners, as shown by advertisement 48 in Figure 2, or animated or moving images.
  • an advertisement image 48 will simultaneously be retrieved and displayed on the television display screen 18.
  • the advertisement image 48 will also be removed from the screen 18.
  • screen image 46 shows the advertisement image 48 positioned above the programming information box 32
  • the advertisement image could be placed anywhere on the television display screen 18.
  • the advertisement image will be displayed adjacent or proximate to the programming information box 32.
  • the advertisement 48 could also extend either vertically or diagonally across the screen 18, and not only horizontally as shown in Figure 2.
  • the advertisement will not necessarily be an elongate banner, as shown in Figure 2, but could take any other shape or form.
  • the positioning of the advertisement image 48 is responsive to any additional information boxes that the viewer may wish to activate. For example, it is well known in the art to allow the viewer to view more detailed information on the program that he or she is presently.
  • a detailed information box 52 may be called up by the viewer by means of the remote control device 26.
  • the transceiver unit 16 sends a detailed information request signal to the central facility device 12.
  • the processor 22 accesses a detailed television programming information database 54, retrieves the requested detailed information and sends this information back to the transceiver unit 16.
  • the transceiver unit 16 receives this information, processes it and displays a detailed information box 52, as shown in screen image 50.
  • the advertisement image 48 is accordingly moved upwards to accommodate the detailed information box 52, with this movement being controlled by the processor 20.
  • the advertisement image is not limited to moving upwards, but could be located at any other position on the screen 18 to accommodate the detailed information box 52.
  • a further feature of the present invention is that, just as the viewer is able to obtain detailed information on a programming information box 32 that appears on the screen, the user is also able to obtain detailed information regarding one of the advertisement images or banners 48 that is being shown on the screen 18.
  • This works in substantially the same way as the detailed programming information request described above, with a detailed advertising database 56 being provided at the central facility 12 containing further information regarding the advertisement being shown. This would include information such as contact details, product details, etc.
  • the processor 20 can squeeze the television image into a corner of the display screen 18, as is common in the art, thereby allowing both the television image as well as the advertisement image 48 and detailed advertisement box to be seen.
  • the user could be directed to a separate television channel and/or dedicated space on the same channel that is dedicated to providing this detailed information.
  • Figure 1 shows the databases 24, 44, 54 and 56 as four separate databases, clearly all this information could be stored on a single database.
  • Yet a further feature of the present invention is the ability to select and display advertisement banners that are or are not appropriate or bear some relationship to the television channel that is being viewed. This is achieved by linking the advertisements in the advertising database 44 to one or a number of the various television channels.
  • the processor 22 would be programmed to only send advertisements for, for example, sports equipment retailers.
  • a travel channel would, for example, only display adverts for airlines or travel agents. In so doing, not only is the viewer compelled to watch the advertisement banner, but also since the banner is associated with the channel that he or she is watching, the chance of the advertisement being relevant to that particular person is greatly increased.
  • this invention provides an additional advertising revenue stream, and is relatively simple to implement.
  • the presentation of the advertisement images simply piggybacks on the presentation of the program information, and thus it is envisaged that no substantial modifications will need to be made to the existing television system to implement the present invention.
  • this invention provides a simple, yet effective, additional way of advertising on television screens, that is also flexible and targeted to the viewers. It is also envisaged that this advertising system would potentially offer a cheaper way of allowing advertisers to advertise on television.

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  • Engineering & Computer Science (AREA)
  • Multimedia (AREA)
  • Signal Processing (AREA)
  • Business, Economics & Management (AREA)
  • Marketing (AREA)
  • Human Computer Interaction (AREA)
  • Computer Security & Cryptography (AREA)
  • Two-Way Televisions, Distribution Of Moving Picture Or The Like (AREA)

Abstract

An advertising system (10) for a television network is disclosed. The system (10) comprises a central facility device (12) comprising a television programming information database (24) having programming information stored therein, and an advertising database (44) comprising a plurality of advertisement images. At a viewer's premises, there is provided a remote transceiver unit (16) that is in communication with the central facility device (12), and a viewer screen (18) for displaying a television program being sent by the central facility device (12), and at least one of the advertisement images. In use, when programming information is retrieved and displayed on the viewer screen (18) after either the viewer has sent a programming information request signal to the central facility device (12) or after the viewer has changed television channels, one of the advertisement images stored in the advertising database (44) is simultaneously retrieved and sent from the central facility device (12) to the transceiver unit (16), with the advertisement image then being displayed on the viewer screen (18).

Description

ADVERTISING SYSTEM AND METHOD
BACKGROUND OF THE INVENTION
THIS invention relates to an advertising system and method for use with on-screen television program guides.
New ways of advertising on television sets are continually being sought. However, most advertising on television is a matter of hit-and-miss, with the viewer typically only absorbing the television advertisement if he or she is closely watching and/or listening to the television.
It would therefore be desirable to provide an advertising system and method that provides captive viewers who in effect are compelled to watch a particular advertisement on the television. It is believed that this can be achieved by linking or attaching an advertising image to on-screen television program guides that are presently common in the art, or by making a single image comprising both the program guide and the advertising image. SUMMARY OF THE INVENTION
According to a first aspect of the invention, there is provided an advertising system for a television network, the system comprising: a central facility device comprising: a television programming information database having programming information stored therein; an advertising database comprising a plurality of advertisement images; a central processor for accessing and retrieving the information stored in the television programming information database and the advertising database; a remote transceiver unit at a viewer's premises, the transceiver unit being in communication with the central facility device; a viewer screen for displaying a television program being sent by the central facility device, and at least one of the advertisement images; and a viewer processor for controlling the remote transceiver and the viewer screen, and for receiving and processing signals received by the remote transceiver unit from the central facility device,
so that when programming information is retrieved and displayed on the viewer screen after either the viewer has sent a programming information request signal to the central facility device or after the viewer has changed television channels, one of the advertisement images stored in the advertising database is simultaneously retrieved and sent from the central facility device to the transceiver unit, with the viewer processor then displaying the advertisement image on the viewer screen.
Typically, the central facility device further comprises a detailed advertising database containing detailed information regarding the advertisement image being shown on the viewer screen, with the central facility device sending this information to the remote transceiver unit upon request by the viewer.
Preferably, the plurality of advertisement images in the advertising database are linked or associated to one or more of the television channels screened on the viewer screen.
Conveniently, the viewer processor is arranged to squeeze the television image into a corner of the viewer screen, thereby allowing both the television program as well as the advertisement image to be viewed.
According to a second aspect of the invention, there is provided an advertising method for a television network, the method comprising the steps of: providing a television programming information database having programming information stored therein; providing an advertising database comprising a plurality of advertisement images; providing a viewer screen for displaying a television program and at least one of the advertisement images; and retrieving and displaying programming information on the viewer screen after either the viewer has sent a programming information request signal or after the viewer has changed television channels; and simultaneously retrieving one of the advertisement images stored in the advertising database and sending this image to the viewer screen for display, the advertisement image being displayed adjacent or proximate to the programming information.
BRIEF DESCRIPTION OF THE DRAWINGS
Figure 1 shows a schematic block diagram of an advertising system according to the present invention; and
Figure 2 shows a plurality of television screen images illustrating what a viewer will see on his or her television when the system of the present invention is in use.
DESCRIPTION OF PREFERRED EMBODIMENTS
Referring first to Figure 1 , an advertising system 10 comprises a central facility device 12 that is in bi-directional communication, indicated by arrow 14, with a transceiver unit 16 connected to a television display screen 18 at the viewer's premises. In broad terms, a processor 20 is located between the transceiver unit 16 and the television display screen 18 for processing incoming signals from the central facility device 12 and for ultimately controlling what is shown on the television display screen 18.
The transceiver unit 16 and processor 20 may either be separate from the television display screen 18, such as in the case of a satellite decoder being used to decode an incoming scrambled satellite signal, or the unit 16, processor 20 and screen 18 may all form part of a single television unit. The central facility 12 comprises a processor 22 that is able to retrieve television programming information from a television programming information database 24.
Conveniently, the viewer uses a remote control device 26 to change what is being shown on the television display screen 18. Typically, the remote control device 26 comprises a plurality of buttons, including a programming information request button for allowing the viewer to obtain more information on what is presently being shown on the channel that he or she is watching. The remote control device 26 also allows the user to change television channels, and by default, upon changing television channels, programming information is automatically retrieved and displayed.
The above is common in the art, so that when the viewer actuates the programming information request button or changes television channels, a programming information request signal is sent by the transceiver unit 16 to the central facility 12. When the central facility 12 receives the programming information request signal, the processor 22 retrieves the television programming information from the database 24. The facility 12 then sends the television programming information to the transceiver 16, with the processor 20 then processing this signal and displaying the information on the television display screen 18.
The above is clearly illustrated in Figure 2, with particular reference to television screen images 28 and 30. In this case, a viewer is watching a sports channel. Upon pressing the programming information request button on the remote control device 26, a programming information box 32 is displayed on the television display screen 18. The programming information box 32 will typically display the channel number and name 34, what is presently being shown on that channel 38, the duration of the program 40 being shown and the nature 42 of the program.
Referring back to Figure 1 , and in particular to the central facility 12, a plurality of advertisements are stored in an advertising database 44. In use, when a person presses the programming information request button or changes television channels, one of the advertisements stored in advertising database 44 is retrieved and sent from the central facility device 12 to the transceiver unit 16. Upon receiving this image, the processor 20 displays the advertisement on the television display screen 18. The result, as shown in television screen image 46 is an advertisement 48 positioned above the programming information box 32.
Advantageously, the advertisements stored in the advertising database 44 are either still images or banners, as shown by advertisement 48 in Figure 2, or animated or moving images.
Although the present invention has been described with reference to a separate advertisement 48 being positioned above the programming information box 32, it should be clear that a single image comprising both the programming information box 32 and the advertisement 48 could be constructed and displayed.
In other words, whenever a programming information box 32 is displayed, an advertisement image 48 will simultaneously be retrieved and displayed on the television display screen 18. The converse applies, namely when the viewer closes or removes the programming information box 32 from the screen 18, the advertisement image 48 will also be removed from the screen 18.
Although screen image 46 shows the advertisement image 48 positioned above the programming information box 32, it is clear that the image 48 could be placed anywhere on the television display screen 18. Typically though, the advertisement image will be displayed adjacent or proximate to the programming information box 32. In addition, the advertisement 48 could also extend either vertically or diagonally across the screen 18, and not only horizontally as shown in Figure 2. Furthermore, the advertisement will not necessarily be an elongate banner, as shown in Figure 2, but could take any other shape or form. Significantly, the positioning of the advertisement image 48 is responsive to any additional information boxes that the viewer may wish to activate. For example, it is well known in the art to allow the viewer to view more detailed information on the program that he or she is presently. Thus, and referring now to screen image 50, a detailed information box 52 may be called up by the viewer by means of the remote control device 26. When the viewer makes such a request, the transceiver unit 16 sends a detailed information request signal to the central facility device 12. The processor 22 then accesses a detailed television programming information database 54, retrieves the requested detailed information and sends this information back to the transceiver unit 16. The transceiver unit 16 in turn receives this information, processes it and displays a detailed information box 52, as shown in screen image 50. As can also be clearly seen from this screen image, the advertisement image 48 is accordingly moved upwards to accommodate the detailed information box 52, with this movement being controlled by the processor 20. Clearly, the advertisement image is not limited to moving upwards, but could be located at any other position on the screen 18 to accommodate the detailed information box 52.
A further feature of the present invention is that, just as the viewer is able to obtain detailed information on a programming information box 32 that appears on the screen, the user is also able to obtain detailed information regarding one of the advertisement images or banners 48 that is being shown on the screen 18. This works in substantially the same way as the detailed programming information request described above, with a detailed advertising database 56 being provided at the central facility 12 containing further information regarding the advertisement being shown. This would include information such as contact details, product details, etc. There are several ways in which this can be done. One way would be to simply get the detailed advertisement box (not shown) to cover the display screen 18 or part of the display screen 18. Alternatively, or in addition, the processor 20 can squeeze the television image into a corner of the display screen 18, as is common in the art, thereby allowing both the television image as well as the advertisement image 48 and detailed advertisement box to be seen.
Alternatively, instead of a detailed information advertising box being retrieved and displayed on the screen 18 when the user wishes to obtain detailed information regarding one of the advertisement images or banners 48, the user could be directed to a separate television channel and/or dedicated space on the same channel that is dedicated to providing this detailed information.
Although Figure 1 shows the databases 24, 44, 54 and 56 as four separate databases, clearly all this information could be stored on a single database.
Yet a further feature of the present invention is the ability to select and display advertisement banners that are or are not appropriate or bear some relationship to the television channel that is being viewed. This is achieved by linking the advertisements in the advertising database 44 to one or a number of the various television channels. Thus, for a sports channel, the processor 22 would be programmed to only send advertisements for, for example, sports equipment retailers. A travel channel would, for example, only display adverts for airlines or travel agents. In so doing, not only is the viewer compelled to watch the advertisement banner, but also since the banner is associated with the channel that he or she is watching, the chance of the advertisement being relevant to that particular person is greatly increased.
The advantages of the present invention are numerous. For the viewers, they will typically only view advertisements that are relevant to them, and would typically be able to remove the advertisement image whenever they like. For the television broadcaster, this invention provides an additional advertising revenue stream, and is relatively simple to implement. In this regard, the presentation of the advertisement images simply piggybacks on the presentation of the program information, and thus it is envisaged that no substantial modifications will need to be made to the existing television system to implement the present invention. Finally, for advertisers, this invention provides a simple, yet effective, additional way of advertising on television screens, that is also flexible and targeted to the viewers. It is also envisaged that this advertising system would potentially offer a cheaper way of allowing advertisers to advertise on television.

Claims

1 An advertising system for a television network, the system comprising a central facility device comprising a television programming information database having programming information stored therein, an advertising database comprising a plurality of advertisement images, a central processor for accessing and retrieving the information stored in the television programming information database and the advertising database, a remote transceiver unit at a viewer's premises, the transceiver unit being in communication with the central facility device, a viewer screen for displaying a television program being sent by the central facility device, and at least one of the advertisement images, and a viewer processor for controlling the remote transceiver and the viewer screen, and for receiving and processing signals received by the remote transceiver unit from the central facility device, so that when programming information is retrieved and displayed on the viewer screen after either the viewer has sent a programming information request signal to the central facility device or after the viewer has changed television channels, one of the advertisement images stored in the advertising database is simultaneously retrieved and sent from the central facility device to the transceiver unit, with the viewer processor then displaying the advertisement image on the viewer screen.
2. An advertising system according to claim 1 , wherein the central facility device further comprises a detailed advertising database containing detailed information regarding the advertisement image being shown on the viewer screen, with the central facility device sending this information to the remote transceiver unit upon request by the viewer.
3. An advertising system according to either claim 1 or claim 2, wherein the plurality of advertisement images in the advertising database are linked or associated to one or more of the television channels screened on the viewer screen.
4. An advertising system according to any one of the preceding claims, wherein the viewer processor is arranged to squeeze the television image into a corner of the viewer screen, thereby allowing both the television program as well as the advertisement image to be viewed.
5. An advertising method for a television network, the method comprising the steps of: providing a television programming information database having programming information stored therein; providing an advertising database comprising a plurality of advertisement images; providing a viewer screen for displaying a television program and at least one of the advertisement images; and retrieving and displaying programming information on the viewer screen after either the viewer has sent a programming information request signal or after the viewer has changed television channels; and
simultaneously retrieving one of the advertisement images stored in the advertising database and sending this image to the viewer screen for display, the advertisement image being displayed adjacent or proximate to the programming information.
PCT/IB2004/003548 2003-10-29 2004-10-29 Advertising system and method WO2005043905A1 (en)

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
ZA200308419 2003-10-29
ZA2003/8419 2003-10-29

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Citations (3)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
WO1999029109A1 (en) * 1997-12-01 1999-06-10 Starsight Telecast, Inc. Electronic program guide system with advertising messages in pop-ups
WO2000067474A2 (en) * 1999-04-30 2000-11-09 Thomson Licensing S.A. Advertisement and tracking in a television apparatus
US20020056086A1 (en) * 2000-02-14 2002-05-09 Yuen Henry C. Methods and apparatus for gathering information regarding media user preferences

Patent Citations (3)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
WO1999029109A1 (en) * 1997-12-01 1999-06-10 Starsight Telecast, Inc. Electronic program guide system with advertising messages in pop-ups
WO2000067474A2 (en) * 1999-04-30 2000-11-09 Thomson Licensing S.A. Advertisement and tracking in a television apparatus
US20020056086A1 (en) * 2000-02-14 2002-05-09 Yuen Henry C. Methods and apparatus for gathering information regarding media user preferences

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122 Ep: pct application non-entry in european phase