JP4358188B2 - インターネット検索エンジンにおける無効クリック検出装置 - Google Patents
インターネット検索エンジンにおける無効クリック検出装置 Download PDFInfo
- Publication number
- JP4358188B2 JP4358188B2 JP2005518761A JP2005518761A JP4358188B2 JP 4358188 B2 JP4358188 B2 JP 4358188B2 JP 2005518761 A JP2005518761 A JP 2005518761A JP 2005518761 A JP2005518761 A JP 2005518761A JP 4358188 B2 JP4358188 B2 JP 4358188B2
- Authority
- JP
- Japan
- Prior art keywords
- search
- click
- clicks
- invalid
- searcher
- Prior art date
- Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
- Expired - Lifetime
Links
- 238000001514 detection method Methods 0.000 title claims description 35
- 235000014510 cooky Nutrition 0.000 description 52
- 238000000034 method Methods 0.000 description 20
- 238000010586 diagram Methods 0.000 description 9
- 230000004044 response Effects 0.000 description 7
- 238000012795 verification Methods 0.000 description 3
- 230000008859 change Effects 0.000 description 2
- 230000006870 function Effects 0.000 description 2
- 238000012986 modification Methods 0.000 description 2
- 230000004048 modification Effects 0.000 description 2
- 230000003287 optical effect Effects 0.000 description 2
- 238000012545 processing Methods 0.000 description 2
- 230000002457 bidirectional effect Effects 0.000 description 1
- 230000005540 biological transmission Effects 0.000 description 1
- 238000004891 communication Methods 0.000 description 1
- 238000010276 construction Methods 0.000 description 1
- 238000007796 conventional method Methods 0.000 description 1
- 238000013500 data storage Methods 0.000 description 1
- 239000000284 extract Substances 0.000 description 1
- 238000005242 forging Methods 0.000 description 1
- 239000002184 metal Substances 0.000 description 1
- 230000008569 process Effects 0.000 description 1
Images
Classifications
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
- G06F16/90—Details of database functions independent of the retrieved data types
- G06F16/95—Retrieval from the web
- G06F16/953—Querying, e.g. by the use of web search engines
- G06F16/9535—Search customisation based on user profiles and personalisation
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
- G06F16/90—Details of database functions independent of the retrieved data types
- G06F16/95—Retrieval from the web
- G06F16/955—Retrieval from the web using information identifiers, e.g. uniform resource locators [URL]
- G06F16/9566—URL specific, e.g. using aliases, detecting broken or misspelled links
Description
REMOTE_HOST:接続した人のドメインネーム
REMOTE_ADDR:接続したクライアントホストのIPアドレス
REMOTE_USER:接続した人の名前(ユーザー認証が設定されたウェブサーバである場合に示される)
REMOTE_IDENT:接続した人のID(ユーザー認証が設定されたウェブサーバである場合に示される)
HTTP_USER_AGENT:接続した人が動作させているプログラムの登録情報、一般的にはブラウザの名前
HTTP_ACCEPT_LANGUAGE:接続した人が使用している言語
HTTP_REFERER:該当するCGIプログラムを呼び出した文章の名前
REQUEST_METHOD:サーバにデータを伝送する方法(GET、POST)
QUERY_STRING:GET方式でデータを伝送した場合、伝送されたデータが保存される変数
CONTENT_LENGTH:POST方式でデータを伝送した場合、伝送されたデータの全体長さ数(バイト数)
CONTENT_TYPE:POST方式でデータを伝送した場合、伝送されるMIME型
AUTH_TYPE:使用者の使用権限を確認するための変数
SERVER_NAME:現在サーバのドメインネーム
SERVER_SOFTWARE:現在サーバに設置されたウェブサーバプログラムの名前
SERVER_PROTOCOL:現在サーバが使用するウェブプロトコルの名前およびバージョン
SERVER_PORT:現在サーバが使用するポート番号(HTTPである場合、一般的に80)
PATH_INFO:呼び出されたCGIプログラムの現在経路の情報
PATH_TRANSLATED:ウェブサーバでウェブが必要な資源(リソース)の経路の情報
SCRIPT_NAME:現在呼び出されるCGIプログラムの名前
HTTP_ACCEPT:現在HTTPで受け取ることができる資源(リソース)の形態
Claims (2)
- インターネット検索エンジンによって提供された検索結果ウェブページに含まれた検索項目に対して、所定時間の前記検索項目当りの検索者のクリック数をカウントするクリック数カウント手段と、
前記検索項目が属するカテゴリに属する検索項目の前記所定期間の平均クリック数を計算する平均クリック数計算手段と、
前記検索項目当りのクリック数が前記平均クリック数に対して所定の差より大きい場合を判断する判断手段と
を含むことを特徴とする無効クリック検出装置。 - インターネット検索エンジンによって提供された検索結果ウェブページに含まれた検索項目に対して、所定時間の前記検索項目当りの検索者のクリック数をカウントするクリック数カウント手段と、
前記検索結果ウェブページで前記検索項目の上に位置する所定の第1個数の検索項目および前記検索項目の下に位置する所定の第2個数の検索項目の前記所定期間の平均クリック数を計算する平均クリック数計算手段と、
前記検索項目当りのクリック数が前記平均クリック数に対して所定の差より大きい場合を判断する判断手段と
を含むことを特徴とする無効クリック検出装置。
Applications Claiming Priority (2)
Application Number | Priority Date | Filing Date | Title |
---|---|---|---|
KR1020030017233A KR100619178B1 (ko) | 2003-03-19 | 2003-03-19 | 인터넷 검색 엔진에 있어서의 무효 클릭 검출 방법 및 장치 |
PCT/KR2004/000416 WO2004084097A1 (en) | 2003-03-19 | 2004-02-27 | Method and apparatus for detecting invalid clicks on the internet search engine |
Publications (2)
Publication Number | Publication Date |
---|---|
JP2006520940A JP2006520940A (ja) | 2006-09-14 |
JP4358188B2 true JP4358188B2 (ja) | 2009-11-04 |
Family
ID=36707372
Family Applications (1)
Application Number | Title | Priority Date | Filing Date |
---|---|---|---|
JP2005518761A Expired - Lifetime JP4358188B2 (ja) | 2003-03-19 | 2004-02-27 | インターネット検索エンジンにおける無効クリック検出装置 |
Country Status (4)
Country | Link |
---|---|
JP (1) | JP4358188B2 (ja) |
KR (1) | KR100619178B1 (ja) |
CN (2) | CN101388035A (ja) |
WO (1) | WO2004084097A1 (ja) |
Families Citing this family (35)
Publication number | Priority date | Publication date | Assignee | Title |
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US8706551B2 (en) * | 2003-09-04 | 2014-04-22 | Google Inc. | Systems and methods for determining user actions |
US11042886B2 (en) | 2003-09-04 | 2021-06-22 | Google Llc | Systems and methods for determining user actions |
KR100786796B1 (ko) * | 2005-03-25 | 2007-12-18 | 주식회사 다음커뮤니케이션 | 인터넷 광고 과금 방법 및 시스템 |
JP4648455B2 (ja) * | 2005-05-06 | 2011-03-09 | エヌエイチエヌ コーポレーション | 個人化検索方法および個人化検索システム |
KR20060028463A (ko) * | 2006-03-09 | 2006-03-29 | 정성욱 | 온라인 광고 시스템에서의 이용자 부정 클릭 추적과 방지시스템 및 그 방법 |
KR100777660B1 (ko) * | 2006-04-10 | 2007-11-19 | (주)소만사 | 로봇 기반 키워드 광고 부정 사용 방지 방법 및 이를실현시키기 위한 프로그램을 기록한 컴퓨터로 판독 가능한기록 매체 |
KR100777659B1 (ko) * | 2006-04-10 | 2007-11-19 | (주)소만사 | 키워드 광고 부정 사용 검출 장치 |
WO2008030670A1 (en) * | 2006-09-08 | 2008-03-13 | Microsoft Corporation | Detecting and adjudicating click fraud |
CN101075908B (zh) * | 2006-11-08 | 2011-04-20 | 腾讯科技(深圳)有限公司 | 一种网络点击统计系统及方法 |
KR100857148B1 (ko) | 2007-04-26 | 2008-09-05 | 엔에이치엔(주) | 무효클릭을 처리하는 방법 및 상기 방법을 수행하는 시스템 |
KR100841348B1 (ko) * | 2007-08-16 | 2008-06-25 | 방용정 | 클릭당 과금되는 광고의 부정클릭시 과금하지 않는 인터넷광고 시스템 및 그 방법 |
KR100902466B1 (ko) * | 2007-10-30 | 2009-06-11 | 엔에이치엔비즈니스플랫폼 주식회사 | 키워드 검색 어뷰저 추적 방법 및 시스템 |
KR100914600B1 (ko) * | 2007-11-14 | 2009-08-31 | 엔에이치엔(주) | 무효 클릭 판단 방법 및 시스템 |
KR101020949B1 (ko) * | 2008-11-18 | 2011-03-09 | 주식회사 데이타웨이브 시스템 | 키워드 광고의 부정 클릭 검출 방법 및 서버 |
KR20110116562A (ko) | 2010-04-19 | 2011-10-26 | 서울대학교산학협력단 | 대규모 다중 사용자 온라인 롤플레잉 게임에서 봇을 검출하는 방법 및 시스템 |
CN102289756A (zh) * | 2010-06-18 | 2011-12-21 | 百度在线网络技术(北京)有限公司 | 点击有效性的判断方法及其系统 |
KR101158464B1 (ko) * | 2010-11-26 | 2012-06-20 | 고려대학교 산학협력단 | 봇 프로세스 탐지 장치 및 방법 |
CN103368857B (zh) * | 2012-03-26 | 2016-09-21 | 北大方正集团有限公司 | 一种发送数据信息的方法及系统 |
CN102663062B (zh) * | 2012-03-30 | 2015-01-14 | 北京奇虎科技有限公司 | 一种处理搜索结果中无效链接的方法及装置 |
JP2014026528A (ja) * | 2012-07-27 | 2014-02-06 | Nippon Telegr & Teleph Corp <Ntt> | 有効クリック数算出装置、方法、及びプログラム |
KR101919137B1 (ko) * | 2012-11-08 | 2018-11-15 | 네이버 주식회사 | 광고 영역의 가치지수에 따른 디스플레이 광고 단가 산출 방법 및 시스템 |
EP3025245A4 (en) * | 2013-07-26 | 2017-05-03 | Empire Technology Development LLC | Device and session identification |
CN103475543A (zh) * | 2013-09-11 | 2013-12-25 | 北京思特奇信息技术股份有限公司 | 一种检测系统业务异常调用的方法及系统 |
EP3134823A4 (en) * | 2014-06-03 | 2017-10-25 | Excalibur IP, LLC | Determining traffic quality using event-based traffic scoring |
CN104331306B (zh) * | 2014-10-14 | 2017-05-10 | 北京齐尔布莱特科技有限公司 | 一种内容更新方法、设备以及系统 |
CN104580244B (zh) * | 2015-01-26 | 2018-03-13 | 百度在线网络技术(北京)有限公司 | 恶意点击的防御方法和装置 |
KR101639752B1 (ko) * | 2015-02-13 | 2016-07-15 | 네이버 주식회사 | 필터로직을 이용하여 컨텐츠 뷰를 집계하는 시스템 및 방법 |
CN105069061B (zh) * | 2015-07-28 | 2019-03-12 | 安一恒通(北京)科技有限公司 | 历史浏览记录中网页的加载方法、系统、浏览器和服务器 |
CN105677869A (zh) * | 2016-01-06 | 2016-06-15 | 广州神马移动信息科技有限公司 | 多维度搜索日志反作弊方法、系统及计算设备 |
CN107526748B (zh) * | 2016-06-22 | 2021-08-03 | 华为技术有限公司 | 一种识别用户点击行为的方法和设备 |
CN108255885B (zh) * | 2016-12-29 | 2020-11-06 | 北京酷我科技有限公司 | 一种歌曲的推荐方法及系统 |
CN110020206B (zh) * | 2019-04-12 | 2021-10-15 | 北京搜狗科技发展有限公司 | 一种搜索结果排序方法及装置 |
CN110069691B (zh) * | 2019-04-29 | 2021-05-28 | 百度在线网络技术(北京)有限公司 | 用于处理点击行为数据的方法和装置 |
CN111444408B (zh) * | 2020-03-26 | 2021-09-14 | 腾讯科技(深圳)有限公司 | 网络搜索处理方法、装置、电子设备 |
JP6873343B1 (ja) * | 2020-09-07 | 2021-05-19 | シエンプレ株式会社 | 不正クリック防止システム、不正クリック防止方法及びプログラム |
Family Cites Families (2)
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US6269361B1 (en) * | 1999-05-28 | 2001-07-31 | Goto.Com | System and method for influencing a position on a search result list generated by a computer network search engine |
KR20020020584A (ko) * | 2000-09-09 | 2002-03-15 | 맹진기 | 인터넷 설문조사 시스템 및 방법과 그 프로그램 소스를저장한 기록매체 |
-
2003
- 2003-03-19 KR KR1020030017233A patent/KR100619178B1/ko active IP Right Grant
-
2004
- 2004-02-27 CN CNA2008101610324A patent/CN101388035A/zh active Pending
- 2004-02-27 CN CNB200480007418XA patent/CN100533434C/zh not_active Expired - Lifetime
- 2004-02-27 JP JP2005518761A patent/JP4358188B2/ja not_active Expired - Lifetime
- 2004-02-27 WO PCT/KR2004/000416 patent/WO2004084097A1/en active Application Filing
Also Published As
Publication number | Publication date |
---|---|
JP2006520940A (ja) | 2006-09-14 |
CN101388035A (zh) | 2009-03-18 |
KR20040082633A (ko) | 2004-09-30 |
KR100619178B1 (ko) | 2006-09-05 |
WO2004084097A1 (en) | 2004-09-30 |
CN100533434C (zh) | 2009-08-26 |
CN1761961A (zh) | 2006-04-19 |
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