JP3200453U - Display board for video advertisement providing apparatus and video advertisement display system - Google Patents

Abstract

A display board and a video advertisement display used together with a video advertisement providing device to raise consumer's attention, enhance consumer's understanding of products, and link to viewing on a video advertisement providing device or the like Provide a system. A display board 1 that is used together with a moving image advertisement providing apparatus 2 and displays a product. The display board 1 is positioned around a display screen of the moving image advertisement providing apparatus and guides a consumer's line of sight to the display screen. The line-of-sight guidance unit 30 is displayed, and the description unit is located around the display screen at a location different from the line-of-sight guidance unit and displays the description of the product. It is preferable that the display board includes an alerting unit 10 on which a display that draws the attention of the consumer is displayed integrally or separately from the line-of-sight guiding unit. [Selection] Figure 1

Description

  The present invention relates to a display board and a moving picture advertisement display system for a moving picture advertisement providing apparatus.

  Product advertisements in stores are known to appeal to consumers immediately before purchasing products and have the effect of incentivizing consumers to purchase. In addition, it is particularly effective for consumers who come to the store without having decided on the product to be purchased.

  In general, a video advertisement providing device such as a DVD player is used as a product advertisement at a store. Further, there has been proposed a product guidance device that recognizes a product identification code attached to each product and outputs information corresponding to the product in a video and, if necessary, by voice (for example, Patent Document 1). See).

JP 2003-102601 A

  However, the video advertisement providing device may not be noticed by consumers or may pass by without being interested even if it is noticed. In addition, an increasing number of consumers visit stores while listening to music using smartphones or iPod (registered trademark) using earphones, and such consumers are no longer connected with viewing by video advertisement providing devices alone. Yes.

  On the other hand, the merchandise guidance display device described in the above-mentioned Patent Document 1 is realized by the consumer's positive action. That is, the consumer has to select a product for which he / she wants to view the product guide with little understanding of the product. Therefore, even when such a product guide display device is used, it is necessary to first make the consumer interested in the product, as in the case of the moving image advertising device.

  The present invention is for solving the above-mentioned problems, and is used together with a video advertisement providing device or the like to raise the consumer's attention, improve the consumer's understanding of the product, and further to the video advertisement providing device. It is an object of the present invention to provide a display board and a moving image advertisement display system for linking to viewing.

  In order to solve the above problems, a display board according to the present invention is a display board that is used together with a video advertisement providing device and displays a product, and is positioned around the display screen of the video advertisement providing apparatus, A line-of-sight guide unit that displays to guide the consumer's line of sight to the display screen, and a description unit that is located around the display screen and is located at a different location from the line-of-sight guide unit And including.

  Moreover, it may include an alerting unit that is positioned around the display screen of the moving image advertisement providing apparatus and displays a display that draws the attention of the consumer.

  In addition, the display board is formed by joining a short side of the alerting portion formed in a horizontally long shape to a long side of the explanatory portion formed in a vertically long shape, and the alerting portion is in contact with the display screen. The description section is located next to and in contact with the display screen, and the alerting section uses at least a product display for displaying the product and a user for the product. One of the person display and the object display for displaying the object for which the product is used is displayed, and the explanation unit may explain the product step by step in several frames.

  Moreover, the said description part may have demonstrated the goods in 2-6 frames.

  Moreover, the said alerting part and the said description part may be formed so that a display can be replaced | exchanged according to the content of the moving image advertisement provided in the said moving image advertisement provision apparatus.

  In addition, the video advertisement display system according to the present invention is a video advertisement display system that displays a product, and is formed in a horizontally long form with a video advertisement providing device that provides a video advertisement related to a product. A display board including an attention calling part for displaying a display and a description part formed in a vertically long shape for displaying a description of a product, wherein a short side of the attention calling part is joined to a long side of the description part The alerting unit is located on and in contact with the display screen of the video advertisement providing device, and the description unit is in contact with the display screen of the video advertisement providing device. Located at the side, and the alerting unit includes at least a product display for displaying the product, a user display for displaying a user of the product, and a target display for displaying a target for using the product. One is displayed The description part is a description of the step-by-step product in a few frames.

  According to the present invention, a display board that is used together with a video advertisement providing device, raises consumer's attention, enhances the consumer's understanding of the product, and further links to viewing on the video advertisement providing device, etc. A video advertisement display system can be provided.

3 is a diagram illustrating a display board according to Embodiment 1. FIG. 6 is a diagram illustrating an application example of the display panel according to Embodiment 1. FIG. 3 is a diagram illustrating a display board according to Embodiment 1. FIG. 6 is a diagram showing a display board according to another example of Embodiment 1. FIG.

  Hereinafter, an example of an embodiment of a display board according to the present application will be described with reference to the drawings. Below, although the example used for a moving image advertisement provision apparatus is demonstrated, it is not limited to this, You may use for a goods guidance display apparatus etc.

<Embodiment 1>
1A and 1B are diagrams showing a display board 1 according to the first embodiment, FIG. 1A is a front view thereof, and FIG. 1B is a state in which the display board 1 is attached to a video advertisement providing device (video advertisement display system). ).

  The display board 1 is formed of a plate-like member. For the display board 1, for example, paperboard is used. The display board 1 includes an alerting portion 10 formed in a horizontally long shape and a description portion 20 formed in a vertically long shape. In the display board 1, the short side of the alerting part 10 is joined to the long side of the explanation part 20, and a contact part (corner part) 13 is formed. In the use state, the contact portion 13 contacts the display screen (screen portion) of the moving image advertisement providing apparatus 2. Accordingly, as shown in FIG. 1B, the alerting unit 10 is positioned on and in contact with the video advertisement providing device 2, and the explanation unit 20 is positioned on and next to the video advertisement providing device 2. Is done.

  The moving image advertisement providing apparatus 2 is an electronic device capable of reproducing moving images, and is a portable DVD player, for example.

  The alerting part 10 includes a substantially rectangular main body part 11 and an extension part 12 that extends from a part of the long side of the main body part 11. In FIG. 1, the extending portion 12 has a semicircular shape, but is not limited thereto, and may be a triangular shape, a quadrangular shape, or the like.

  The display board 1 can be appropriately sized in consideration of the moving image advertisement providing apparatus in which it is used, the installation location, and the like. As an example, the alerting part 10 has a long side of 210 mm to 270 mm, a short side of 60 mm to 90 mm, a radius of the extension part 12 within a range of 45 mm to 75 mm, and the explanation part 20 of a long side of 280 mm to 340 mm. In the range, the contact part 30 can be formed in the range of 210 mm to 270 mm on the alerting part side and in the range of 145 mm to 205 mm on the explanation part side.

  The alerting unit 10 displays at least one of a product display g for displaying a product, a user display u for displaying a user of the product, and a target display v for displaying a target for which the product is used. Further, in the portion extending from the main body portion 11 to the extending portion 12, a display that is particularly noticeable to consumers among the above-described displays is arranged. In addition, the user display u should just display a typical user thru | or an example of a user. Moreover, the object display v should just display the example of the typical object thru | or object used for the said goods.

  For the product display g, the user display u, and the target display v, re-peeling paper can be used. The product display g, the user display u, and the target display v may be displayed separately or may be displayed integrally. By using the re-peeling paper, it can be easily replaced with a predetermined product, user, product display g, user display u, and target display v according to the content of the video advertisement.

  The explanation unit 20 explains the merchandise step by step in several frames including at least one of the merchandise display g, the user display u, and the target display v. For example, the description unit 20 describes the product in 2 to 6 frames. As shown in FIG. 1, as an example, the explanation unit 20 is described in four frames by four explanation parts of a first explanation part 21, a second explanation part 22, a third explanation part 23, and a fourth explanation part 24. Yes.

  For example, the first explanation unit 21 can explain the structural features of the product including the product display g. The second explanation unit 22 can explain the working state in which the user uses the product as a work target, including the product display g, the user display u, and the target display v. The third explanation unit 23 can explain various objects in which the product is used, including the product display g. The fourth explanation unit 24 can explain the effect of the product including the product display g and the target display v.

  For the explanation displayed in each explanation part 21-24, re-peeling paper is used, for example. By using the re-peeling paper, it is possible to easily replace the explanation according to the predetermined product, user, and object in accordance with the contents of the video advertisement.

  FIG. 2 shows an application example of the display board 1 and is an example applied to a moving image advertisement of a product peeler. First, a user display u that is a housewife is displayed on the alerting part 10 across the main body part 11 and the extension part 12. This makes it easier for the housewives, who are the biggest consumers to purchase peelers, to attract attention. Next, the display g of the product peeler and the display v of the target cabbage are displayed, so that the product and the target (use) become clear at a glance.

  Next, the peeler is displayed on the first explanation part 21 of the explanation part 20 and the explanation of the feature is displayed, and the housewife, the peeler and the cabbage are displayed on the second explanation part 22 and the product is used. The working state is explained, and the third explanation part shows that the peeler is displayed and applied to vegetables such as radishes, and the fourth explanation part shows the peeler and cabbage, and the peeler's The effect is explained. Thereby, the consumer who has already grasped the user, the product, and the target can easily know the features and usage of the product by the description of the cartoon format including these displays.

  That is, the consumer is first alerted by the alerting unit located on the video advertisement providing device. For example, in this embodiment, at this stage, the consumer is alerted to the user display that is displayed in large size, the product display that is displayed side by side, and the target display, and at the same time, The user and usage (object) are stored. Next, in the flow of the line of sight, the explanation part which is naturally positioned will be read. By reading the explanation in this explanation section, understanding of the features and usage of the product is enhanced. Consumers who are interested in the product and who have a good understanding of the product will now move to purchasing behavior. On the other hand, a consumer who wants a detailed explanation naturally views the moving image providing apparatus, which can be linked to viewing of the moving image providing apparatus.

  Here, the display board 1 may further include a line-of-sight guidance unit 30 on which a display for guiding the consumer's line of sight to the display screen of the video advertisement providing device is displayed. The line-of-sight guidance unit 30 may be configured integrally with the alerting unit, or may be configured separately. Here, an example in which the gaze guidance unit 30 is configured integrally with the alerting unit 10 will be described with reference to FIGS. 2 and 3.

  In the present embodiment, the display for guiding the consumer's line of sight to the display screen of the moving image advertisement providing apparatus is the user display u. Specifically, as shown in the enlarged display of the user display u in FIG. 3A, the user display u has a line of sight downward, and the video advertisement providing device is positioned below the user display u. Consumers are naturally guided to the video advertisement providing apparatus.

  Further, as shown in FIG. 3B, the user display u may include a posture in which the user is directed downward in addition to making the eye line downward. This makes it easier for the consumer's line of sight to be guided to the display screen of the video advertisement providing device located below the consumer's line of sight.

  The display for guiding the consumer's line of sight to the display screen of the video advertisement providing apparatus may be an arrow display or other display. Moreover, the line-of-sight guidance unit on which these displays are displayed may be configured separately from the alerting unit.

  In this way, by providing the line-of-sight guidance unit, it becomes easier to lead to viewing of the moving image advertisement providing apparatus.

  In the above, an example has been described in which the alerting unit (gaze guidance unit) is positioned on the display screen of the video advertisement providing device and the description unit is positioned on the side of the video advertisement display screen. It is not limited to this, The alerting part (line-of-sight guidance part) and the description part should just be located around the display screen of a moving image advertisement provision apparatus, respectively. For example, the alerting part (line-of-sight guidance part) can be positioned beside the display screen of the video advertisement providing apparatus, and the explanation part can be positioned on the display screen of the video advertisement providing apparatus. Moreover, these may be arrange | positioned at predetermined intervals with the display screen of a moving image advertisement provision apparatus.

<Modification 1 of Embodiment 1>
FIG. 4A is a diagram illustrating a display panel 1a according to the first modification of the first embodiment. The display board 1 a further includes an auxiliary explanation unit 40 configured in the same manner as the explanation unit 20. The auxiliary unit 40 may be formed in close contact with the explanation unit 20 back to back, or may be formed at a predetermined angle so as to support each other. Further, the bottom plate 50 may be included between the explanation unit 20 and the auxiliary explanation unit 40. By including the auxiliary explanation unit 40, the display board 1a can work with the consumer behind the video advertisement providing device and connect it to viewing of the video advertisement supply device.

  Moreover, the display board 1a may be formed so that the alerting part 10 can be rotated with respect to the explanation part 20 around the joint part 14 between the alerting part 10 and the explanation part. As a result, the alerting part 10 can be seen from various angles, making it easier for consumers to work.

<Modification 2 of Embodiment 1>
FIG. 4B is a diagram illustrating a display board 1b according to the second modification of the first embodiment. In the display board 1b, the alerting portion 10b is formed in a substantially square shape, and the main body portion 11 is cut out to form a cutout window 15. The display board 1b comes into contact with the moving image advertisement providing apparatus at the cutout window 15. Thereby, it is possible to cope with a case where the installation location is limited.

  As mentioned above, although embodiment of the display board for moving image advertisement providing apparatuses etc. concerning this invention was described, these are only examples of embodiment of this invention, and this invention is not limited to these. The present invention includes a combination of the above embodiments and various modifications.

DESCRIPTION OF SYMBOLS 1, 1a, 1b Display board 10, 10b Attention part 20 Explanation part 30 Line-of-sight guidance part 40 Auxiliary explanation part 2 Movie advertisement provision apparatus

Claims (6)

A display board that is used in conjunction with a video advertisement providing device and displays a product.
A line-of-sight guidance unit that is positioned around the display screen of the video advertisement providing device and that is displayed to guide the consumer's line of sight to the display screen;
A display board, comprising: an explanation section that is located around the display screen and is located at a different location from the line-of-sight guidance section and displays a description of a product. The display board according to claim 1,
The display board characterized by including the alerting part which is located around the display screen of the said video advertisement provision apparatus, and the display which draws a consumer's attention is displayed. The display board according to claim 2,
The display board is formed by joining a short side of the alerting portion formed in a horizontally long shape to a long side of the description portion formed in a vertically long shape,
The alerting part is located on and in contact with the display screen,
The explanation part is located next to the display screen,
At least one of a product display for displaying the product, a user display for displaying a user of the product, and a target display for displaying a target for which the product is used is displayed in the alerting unit,
The display unit is characterized in that a description of the product is provided in order in the explanation section in several frames. The display board according to claim 3,
The said description part is the display board characterized by the description of goods in 2-6 frames. It is a display board as described in any one of Claims 2-4,
The display panel, wherein the alerting section and the explanation section are formed so that the display can be exchanged according to the content of the video advertisement provided in the video advertisement providing apparatus. A video advertisement display system that displays products.
A video advertisement providing device for providing a video advertisement related to a product;
A display board, which is formed in a horizontally long shape and includes a warning portion that displays a display that draws consumer's attention, and a description portion that is vertically long and displays a description of a product. A display plate formed by bonding the side to the long side of the description unit,
The alerting part is located on and in contact with the display screen of the video advertisement providing device,
The explanation unit is in contact with the display screen of the video advertisement providing device and located next to it.
At least one of a product display for displaying the product, a user display for displaying a user of the product, and a target display for displaying a target for which the product is used is displayed in the alerting unit,
The video advertisement display system characterized in that the explanation section describes the product in order in several frames.

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