NL1034294C1 - Interactive display for displaying physical products in supermarket, has interactive exhibits supported by interactive product information to consumers, where display allows suspension of physical products at any level - Google Patents

Abstract

The display has interactive exhibits supported by interactive product information to consumers, where the display allows suspension of physical products at any level. The display includes screens containing features, such that a compound presentation can be made. A sensor to detect a product is provided at rear side of the display.

Description

Interactive Display

Description The invention relates to an interactive display with which physical products are presented in combination with virtual information (texts, photos, moving images, prices, promotions, promotions, product information, brand names, logos, sounds, etc.), depending on the chosen technology 10 by means of screen (s) or projection on the display, in which sensors detect the presence of consumers and the approaching and picking up of physical products, whereby a computer system (hardware and software) coordinates the digital information, which is completely remote via the internet is managed and managed.

Existing solutions

There are displays in which physical products and digital information are shown integrated. For example, in supermarkets or hardware stores, an instructional video is shown in the vicinity of products on the shelf about how the product works or how it is processed.

Placing physical products for a display, bundling physical products and (virtual) content and the interactive offering of virtual content by using. Sensors are laid down in, inter alia, patent applications US1376782A, US1979776A, JP2004 / 054065A and US5736975A. Requests are limited to very limited product setup capabilities, interactivity, and perception.

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In patent publication WO94 / 19782A the principle is known of placing products on a display in combination with the playback of advertising message by means of. an activation system with proximity sensor. US4912457A describes the principle of a detection system and subsequently activating an audio or video message at a product shelf. These existing solutions have the following disadvantages: 1. the possibilities to present physical products are limited in number, width, depth, mutual distance, and the like.

2. playing a promotional message is a one-way street between provider and consumer; 3. the dimensions of the existing solutions (screen diameter) are limited in scope; 4. linked to the screen size, the current purchase price is 15 (high), making the larger screen diameters a theft-sensitive object; 5. there is a complete lack of interactivity at the product level, it is not possible to send information that is specifically aimed at the product in which the consumer is interested; 20

The interactive display is composed of the following components: 1. the screen, being a construction or assembly of one or more screens, consisting of a material on which image 25 is projected or consisting of a screen (plasma screen or LCD screen); 2. a structure in which the screen is mounted, to which shelf holders and a mounting system are attached; 3. shelf carriers of different dimensions which can be mounted at 30 different (variable) heights in the construction.

4. shelf (s) of different dimensions which can be attached to the shelf carriers as desired. The display can also be used without shelves as required.

5. physical products which the user chooses to choose; 6. sensors which detect people in the vicinity of the display. The sensors detect where and which product is touched or lifted. This recognition takes place from the rear (projector side). On the basis of the 10 observations of the sensors it is possible to send adjusted information (image and sound) to the screens; 7. projector (s) or screen (s) with which the virtual information is displayed on the screen; 8. computer system connected to LAN and internet with which the intelligence of the system is controlled;

Physical products are presented on the shelves. The display is suitable for displaying products of different sizes and weights.

20 Both the physical products and the display can be touched by users, the products can be provided with physical or electronic theft protection. The display can also be provided with a screen so that the physical products cannot be touched. With the invention of the interactive display, an efficiently produced and assembled display is developed with unique properties relative to existing displays.

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Explanation of the drawings

The invention will be explained in more detail below with reference to one of the figures.

FIG. 1 shows the arrangement of the interactive display using transparent screens on which the named components are indicated: transparent screen (1), suspension system (2), screen construction (3), shelf carrier (4), shelf (5), physical products (6 ), sensors (7), projector (8) and a computer system connected to LAN and internet (9).

FIG. 2 shows the wall or (back-to-back) freestanding arrangement of the interactive display, wherein use is made of a screen on which the named parts are indicated: screen (1) / suspension system for wall or freestanding arrangement (2), screen construction (3), shelf support (4), shelf (5), physical products (6), sensors (7) and display connected to computer system connected to LAN and internet.

FIG. 3 shows the arrangements of the interactive display 20 in which use is made of see-through screens provided with the provision to prevent theft of the physical products (1)

FIG. 4 shows the arrangements of the interactive display in which use is made of a screen provided with the provision to prevent theft of the physical products (1) · 1034294

Claims (4)

1. The interactive display consists of product configurations supported by interactive information to consumers, characterized in that the system responds to consumer behavior; 2. According to claim 1, the interactive display comprises a suspension system, characterized in that product shelves can be (re) positioned at any desired height; 3. According to claims 1 and 2, the interactive display 10 can comprise multiple screens, characterized in that a composite presentation can be made; 4. According to claims 1,2 and 3, one sensor of the interactive display can detect the physical products, characterized in that recognition takes place from the rear (projector side); 1034294