JP3202533U - Electronic POP advertising terminal with EL light emitting function - Google Patents

Abstract

An electronic POP advertising terminal is provided that synergistically enhances visual effects with an EL sheet light emitter. An auxiliary display function is provided on the surface of a casing 11 that surrounds an image display unit 12 or a speaker 14 of an electronic POP terminal that is installed in an advertisement place such as a product shelf or a counter in a store and provides an advertisement related to a product for sale or a store. The EL light emitting units 13a to 13d are provided to emit light of characters or designs related to information related to product advertisement, thereby enhancing the visual effect and the advertising effect. [Selection] Figure 1

Description

  The present invention emits letters or designs of advertising elements by attaching an EL sheet to an area other than the liquid crystal display part or speaker part of an electronic POP advertising terminal for performing POP advertisements by placing it at a retail store. Electronic POP terminal with enhanced visual and advertising effects

  A method of providing advertisements related to sales products by installing a terminal having a function of reproducing and displaying content data such as video and audio in an advertisement place such as a product shelf or a counter of a store is widely used. In general, such an advertisement using content such as video and audio is called an electronic POP advertisement, and a terminal that provides these POP advertisements has been proposed as an electronic POP terminal. There is an electronic element printed on the body surface portion, but there is no electronic POP terminal that enhances the visual effect and the advertising effect by emitting characters and designs.

Utility Model Registration No. 3132126 Utility Model Registration No. 3131193

  However, the above-described conventional electronic POP terminal simply allows video or audio to flow, and there is a problem that appealing power to customers is low only by providing a print area. Furthermore, since the electronic POP terminal needs to save space depending on the advertisement place installed, a small screen is usually used. For this reason, it may be difficult to attract sufficient attention from consumers and the like, and there may be cases where sufficient visual effects cannot be exhibited for consumers who move around in the store.

  Therefore, an object of the present invention is to provide an electronic POP terminal capable of enhancing appeal to customers by performing an advertisement with higher visibility and visual effect than before.

  In order to solve the above problems, in the present invention, a main display unit that reproduces and displays content data such as video and audio, and characters that are effective for enhancing the advertising effect by synthesizing an EL sheet on the casing surface surrounding the main display unit. Provided is an electronic POP terminal characterized in that the visibility from a wide range of customers is enhanced by emitting light of a design or a design.

  According to the present invention, the presence of an electronic POP terminal that displays content data such as images and sounds is alerted to the consumers who move in the store by the character information, design, etc. that the EL sheet emits light. In addition, it can be advertised to side and far away consumers, information can be accurately communicated to consumers, and product sales promotion can be effectively enhanced.

External front view of electronic POP terminal according to the present invention Design example of electronic POP terminal according to the present invention Appearance front view of voice POP terminal according to the present invention

  Embodiments of the present invention will be described below with reference to the drawings. In addition, this invention is not limited to the following examples.

FIG. 1 is an external front view (example) of an electronic POP terminal according to the present invention.
In FIG. 1, 11 is a housing, 12 is a main display unit, 13a, 13b, 13c and 13d are auxiliary display units (EL light emitting units), and 14 is a speaker.

The electronic POP terminal shown in FIG. 1 is a well-known small liquid crystal device itself, and includes a main display portion 12 of a liquid crystal display in a housing 11 and a speaker 14 in the central portion of the housing 11. The size of the housing is 250 mm in width (left and right in the drawing), 78 mm in height (up and down in the drawing), and 9 mm in thickness (an example).
The electronic POP terminal includes an internal memory in which content data such as video, audio, and images is recorded. When the power is turned on, the content recorded in the memory is displayed in the main display unit 12 and the auxiliary display unit (EL light emission). Part) 13a or 13b or 13c or 13d or displayed in all areas.

  One of the features of the electronic POP terminal according to the present invention is that, as shown in FIG. 1, an auxiliary display in which a text like the design shown in FIG. This is the point where an area (EL light emitting portion) is provided.

  The contents that can be emitted by the EL sheet in the auxiliary display area are alphanumeric characters, katakana, hiragana, designs, etc., and the display modes include lighting, blinking, and extinguishing. Can be controlled.

  The electronic POP terminal shown in FIG. 1 is placed on a product shelf in the store and then turned on. When the power is turned on, moving picture content and the like are read from the internal memory and displayed and reproduced on the main display unit 12 at the same time. Characters and designs are emitted from the display area (EL light emitting portion).

  Some electronic POP terminals shown in FIG. 1 and FIG. 3 have “sensor parts” 15 and 18 that sense human movements, and have “speaker parts” that sense and emit moving pictures and / or sounds. Furthermore, at least one of a sound sensor, a touch sensor, an optical sensor, an infrared sensor, and an ultrasonic sensor is mounted on the sensing means of the “sensor unit”.

  The housing of the electronic POP terminal shown in FIGS. 1 and 3 includes those using paper and those using resin, and the EL sheet includes an inorganic EL sheet and an organic EL sheet. A device that operates with a “light emitting part” that emits light from an EL sheet, using a commercial power source or a dry battery as a power source.

  According to the present invention, in conjunction with the content data displayed on the main display unit 12 of the electronic POP terminal, the auxiliary display unit (EL light emitting unit) 13a or 13b or 13c or 13d or the character data by the EL sheet in all areas. As the design and light are emitted, the visual effect of the advertisement can be enhanced synergistically.

  Advertising equipment for manufacturer products in distribution stores. Advertising equipment for restaurants.

DESCRIPTION OF SYMBOLS 11 ... Case 12 ... Main display part 13a, 13b, 13c, 13d ... Auxiliary display area (EL light emission part)
14 ... Speaker 15 ... Human sensor 16 ... Auxiliary display area (EL light emitting part)
17 ... Case 18 ... Human sensor 19 ... Speaker

Claims (2)

  An image display means and / or a sound output means arranged near the product for displaying the product advertisement information, and a display section and a sound output section configured by a related information display area for emitting and displaying information related to the product advertisement. An electronic POP advertising terminal, wherein the related information display area is formed of an EL sheet that emits product information.   2. The electronic POP advertising terminal according to claim 1, wherein the EL sheet is formed so as to display product information or company information as the product advertisement information.

Images