JPH07134555A - Advertisement display body and exhibiting unit - Google Patents

Abstract

PURPOSE:To obtain larger advertisement effect by compactly joining an advertisement medium by means of a signboard with an advertisement medium by means of a television receiver. CONSTITUTION:As for this advertisement display body A; a window hole part 2 is holed on a part opposed to a picture display panel 3 in front of a miniaturized electronic picture display device 4 for a still picture or for a television picture, a display plate 1 on which advertisement display 5 is adequately displayed is provided in the front surface side of the device 4, or the device 4 is loaded to a display case in a fixed state, and an attaching and fixing tool 7 is provided on the back surface side of the device 4; and in this exhibiting unit, the display body A is attached to an exhibiting part B through the attaching and fixing tool 7.

Description

Detailed Description of the Invention

[0001]

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to an advertisement display and an exhibiting tool for displaying an advertisement of a product or the like in a store or the like.

[0002]

2. Description of the Related Art In general, signboards, flags, movable displays that perform new movements, etc. are widely used as eye-catching displays as advertisement media for displaying advertisements of products and the like in stores.

In recent years, for example, one or more television receivers are arranged to give an impression of a product, advertisements, information, etc. by television images.

[0004]

However, in the case of advertisement using ordinary television images, a dedicated space for installing several television receivers is required, and a signboard, a flag and the like are used together with the television receiver. When trying to increase the advertising effect by using different advertisement formats, it takes a lot of time and effort to set and arrange these media, and the overall advertisement format tends to be complicated.

The present invention compactly joints a billboard advertising medium and a television receiver advertising medium,
By placing it near an exhibit such as a product, a greater advertising effect can be obtained.

[0006]

According to a first aspect of the present invention, a window hole portion 2 is provided in a portion of a front surface of a small electronic image display device 4 for a still image or a television image which faces an image display panel 3. Further, the advertisement display body is characterized in that the display plate 1 on which the advertisement display 5 is appropriately provided is provided on the front side of the device 4, and the mounting fixture 7 is provided on the back side of the device 4.

The second invention of the present invention is the display case 11.
A small electronic image display device 4 for a still image or a television image is fixedly mounted therein, and a window hole portion 2 is provided at least on the front surface of the display case 11 facing the image display panel 3 on the front surface of the device 4. The advertisement display body is characterized in that the advertisement display 5 is appropriately provided and the mounting fixture 7 is provided on the back side of the display case 11.

In the third aspect of the present invention, a window hole portion 2 is provided in a portion of the front surface of the small electronic image display device 4 for still images or television images which faces the image display panel 3 and an advertisement display 5 is appropriately provided. The display plate 1 provided with the above is provided on the front side of the device 4 and the attachment fixing tool 7 is provided on the rear side of the device 4, and the advertisement display body A is attached and fixed to the exhibition section B by the attachment fixing tool 7. It is a characteristic exhibit tool.

The fourth aspect of the present invention is the display case 11.
A small electronic image display device 4 for a still image or a television image is fixedly mounted therein, and a window hole portion 2 is provided at least on the front surface of the display case 11 facing the image display panel 3 on the front surface of the device 4. An advertising display 5 is provided as appropriate, and an advertising display A having a mounting fixture 7 provided on the back side of the display case 11 is mounted and secured to the exhibition section B by the mounting fixture 7.

[0010]

DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS The advertising display body of the first aspect of the present invention will be described below in detail according to the embodiment shown in FIGS. 1 (a) and 1 (b). Small electronic image display device 4 (common name: LCD TV, etc.)
A display plate 1 made of paper, plastic, aluminum, stainless steel or the like attached to the front side of the device 4, and a mounting fixture 7 attached to the back side of the device 4.
With.

The display plate 1 is provided with a window portion 2, and the small electronic image display device 4 having the display plate 1 coated on the front surface thereof is used.
The image display panel 3 (image display screen) is viewed through the window portion 2. The size of the window hole portion 2 is set corresponding to the size of the image display panel 3.

The display plate 1 and the front surface of the small-sized electronic image display device 4 are attached or fixed by an adhesive such as a pressure-sensitive adhesive or a heat-sensitive adhesive at a portion other than the image display panel 3 region.
Alternatively, the opposite ends of the display plate 1 may be bent in a U-shape so as to face each other, sandwiched from both sides of the image display device 4 and fitted, and fixed by an adhesive or screwing properly. The fixed form is not particularly limited.

At least the front surface (front surface) of the display plate 1, the advertisement content (catching phrase, logo representing a unique font or design, product name, manufacturing / sales company name,
The advertisement display 5 such as characters, pictures, photographic images, colored patterns, etc. for displaying (price etc.) is displayed by printing or photographs. A sheet case 5a made of a transparent plastic plate is provided on the front surface of the display plate 1.
The advertisement display 5 portion may be attached to and detached from the display plate 1 by allowing a sheet or the like having the advertisement display 5 to be inserted into a. In addition, the display plate 1 is made of paper, plastic, metal such as aluminum, etc., which is separate from the display plate 1, and the display 5 is provided on the front surface of the display plate 1 by a screw, an adhesive, or the like. It may be attached and fixed.

The size and shape of the display plate 1 of the advertisement display body A is not particularly limited, but the size of the display plate 1 is projected to the upper, lower, left, or right side of the front surface of the small electronic image display device 4 for display effect. The screen size is 2.5 inches (diagonal length: about 64 mm) to 4
In the case of a small image display panel 3 of about inch (diagonal length: about 100 mm), 80 mm × 170 mm-100
In the case where the advertisement display body A is arranged on an exhibition stand or a showcase, the size is about 200 mm × 200 mm.
About 5 inches is suitable, but it can be appropriately set in consideration of the screen size of the image display panel 3, the exhibition effect, space, etc., and the shape is a quadrangle such as a triangle, a square, a rectangle, etc., or a polygon, a circle, an ellipse. The shape may be an appropriate shape, but a rectangular shape or a square shape is suitable.

The small electronic image display device 4 has a front image display panel 3 and a video / audio output converter 6 (converts a received video signal / audio signal into a visible image and a sound by the image display panel 3 and a speaker. A conversion unit for converting the output into an output operation signal).

The video / audio output converter 6 of the small electronic image display device 4 used in the present invention is shown in FIGS.
As shown in (b), it is suitable to use a unit type in which the image display panel 3 is integrally connected and arranged on the back side thereof.
Although not shown, it may be a component type in which the video / audio output conversion unit 6 is wired and installed as a separate member in a separated space.

The video / audio output conversion section 6 is a video / audio signal input section and a video signal amplification conversion circuit for converting a video signal into a visible image, as in a general television receiver and audio receiver. , A color signal demodulation circuit, an image scanning matrix circuit for generating drive signals for the XY scanning electrodes and the signal electrodes of the image display panel 3, and audio, if necessary, an audio signal is output via a speaker (not shown). It is equipped with an audio amplifier circuit for converting to audio, outputs a video / audio output conversion signal to the image display panel 3 side, and drives and scans the XY pixels in a matrix pattern of the panel 3 to display a still image (characters). An image, a line drawing image) or a television image (a character image, a line drawing image, a captured image, etc.) is visually output on the image display panel 3. In addition, the speaker for audio output is integrated with the main body of the advertisement display body A, is disposed on the side of the image display panel 3 (an appropriate portion on the inner surface side or the front surface side of the display plate 1), integrally or separately from the electronic image display device 4. It can be installed or can be installed near the display body A separately from the main body of the advertisement display body A.

The image display panel 3 may be either an illumination light type (surface light source backlight illumination type, room light illumination type, etc.) passive display or a self-luminous type active display. Although a liquid crystal image display device of the formula is suitable, an active display such as a CRT or a plasma display can be used depending on the case.

The image display panel 3 or the image display panel 3 and the video / audio output converter may use a 100V (with AC adapter) power source, but a power source such as a battery or a storage battery (not shown). ).

In the advertisement display A of the present invention, FIG.
As shown in (a), the image / audio output converter 6 of the electronic image display device 4 is provided with a receiving antenna 6a, and an image transmitted from a signal supply source (for example, an operating center in a store) as a radio transmission radio wave as appropriate. A signal or a video signal and an audio signal may be received and input by the reception antenna 6a to the video / audio output conversion unit 5, and the image / audio may be output and displayed from the image display panel 3.

Further, in the advertisement display A of the present invention,
By connecting an image recording medium reproducing section D (a video deck, a laser disk player, a CD player, a floppy disk drive unit, etc.) to the video / audio output converting section 5 of the electronic image display device 4 by wire, the reproducing section D is wired. The image / sound may be output and displayed from the image display panel 3 by a video signal transmitted as a signal by transmission, or a video signal and an audio signal.

The advertisement display A of the first invention is shown in FIG.
As shown in (b), a mounting fixture 7 is provided on the back side, and the structure and shape of the mounting fixture 7 are not particularly limited. For example, the mounting fixture 7 has a substantially inverted U shape,
It is composed of a vertical front plate 7a connected and fixed to the back surface of the advertisement display body A, a horizontal plate 7b, and a vertical rear plate 7c.

Next, the advertisement display of the second aspect of the present invention will be described in detail below with reference to the embodiment shown in FIGS. 2 (a) and 2 (b). The advertisement display A is made of paper or plastic. A display box 11 made of metal such as aluminum, stainless steel, or the like, which is a box type or a tubular type.
Is a front plate 11a, left and right side plates 11b and 11b (no side surface in the case of a tubular type), an upper plate 11c, and a lower plate (bottom surface) 11d.
And the back plate 11e.

A window portion 2 is formed in the front plate 11a of the display case 11.
An electronic image display device 4 for a still image or a television image is loaded in the display case 11, and the electronic image display device is arranged so as to face the window hole 2 of the front plate 11a of the display case 11. A front image display panel 3 is attached and fixed in the display case 11. The size of the window hole portion 2 is set corresponding to the size of the image display panel 3.

At least the front plate 11 of the display case 11
a (front surface) or front plate 11a, side plate 11b, upper plate 11
c, lower plate 11d, etc., as appropriate for the advertisement content (catching phrase, logo indicating unique font or design, product name, manufacturing /
Display 5 such as characters, pictures, photographs, colored patterns, etc. for displaying (sales company name, price, etc.) (product name, maker name, catchphrase, logo, price, etc.) directly or on a transparent sheet case 5a etc. It is loaded and displayed by printing or photographs. Further, a display 5 is printed or printed on a plate made of paper, plastic, metal such as aluminum, which is separate from the display case 11, and the plate is attached and fixed to the display case 11 with a screw, an adhesive or the like. You may do it.

The size or shape of the display case 11 of the advertisement display A is not particularly limited, but it is necessary that the size is such that the electronic image display device 4 can be loaded, and the size of the front surface of the case is, for example, the screen size. 2.5 inches (diagonal length; about 64 mm) to 4 inches (diagonal length; about 10)
If the image display panel 3 is small (about 0 mm), 80
The size of the image display panel 3 is about 2.5 mm when the advertisement display body A is arranged on an exhibition stand or a showcase with a size of about mm × 170 mm to 100 mm × 200 mm. Alternatively, it can be set as appropriate in consideration of the exhibition effect and space.

The shape of the display case 11 of the advertisement display body A is not particularly limited. For example, a cubic shape, a rectangular parallelepiped shape, a flat rectangular parallelepiped shape, or the like is suitable as a square shape as shown in FIG. The shape may be an appropriate shape such as a triangular prism shape, a flat triangular shape, a circular shape, or an elliptical shape.

The video / audio output converter 6 of the small electronic image display device 4 used in the second invention of the present invention is also integrated with the image display panel 3 as shown in FIGS. 2 (a) and 2 (b). A unit type connected and arranged on the back surface side is suitable, but a component type in which the video / audio output conversion unit 6 is wired and installed in a separately separated portion (not shown) may be used.

The form and operation of the image display panel 3 and the video / audio converter 5 of the electronic image display device 4 in the second invention are the same as those in the first invention.

The advertisement display A of the second invention is shown in FIG.
As shown in (b), a mounting fixture 7 is provided on the back side, and the structure and shape of the mounting fixture 7 are not particularly limited. For example, the mounting fixture 7 has a substantially inverted U shape,
It is composed of a vertical front plate 7a connected and fixed to the back surface of the advertisement display body A, a horizontal plate 7b, and a vertical rear plate 7c. The small electronic image display device 4 and the image display panel 3 installed in the advertisement display A of the first invention or the second invention of the present invention may be either monochrome image display or color image display,
A color image display is suitable from the viewpoint of display efficiency. Also,
Either a two-dimensional image (including a normally photographed image, a line image, a synthetic image, a computer graphic image, etc.) or a three-dimensional image (stereo image) may be displayed.

In the case of three-dimensional image display, a stereoscopic pixel forming tuner having a left-right parallax is mounted on the small electronic image display device 4, and the small electronic image display device 4 is operated based on a video signal for forming the stereoscopic pixel. Image display panel 3
As the image display panel 3, a lenticular lens sheet (semi-cylindrical lens sheet) is arranged on the front surface. Regarding the audio signal, it is possible to install two speakers to produce stereo audio.

Next, the display tool of the third invention of the present invention is shown in FIGS. 1 (a) and 1 (b) on the front surface of the display section B for displaying products and the like.
The advertising display A of the first invention shown in FIG. 2 is integrally attached, and the display tool of the fourth invention of the present invention is shown in FIG. 2 (a) in front of the display section B for displaying products and the like. ) To (b), the advertisement display A of the second invention is integrally attached, and the third and fourth inventions will be described in detail below, respectively.

First, the display device of the third invention is shown in FIG.
According to (a) and (b), the product exhibition section B
The display stand section 20 is provided, and the display stand section 20 is shown in FIG.
As shown in (b), the bottom plate 21, the front plate 22, and the side plate 2
3 (one side plate or both side plates) and a back plate 24, and a solid product C or the like is appropriately placed, or is not shown in the drawing but is appropriately hung and arranged and displayed. When two or more units 20 are arranged, they are attached to and supported by stand means F (legs are omitted) such as vertical columns. The exhibition section B can be made of a material made of paper, plastic, aluminum, stainless steel or the like.

In order to mount the above-mentioned advertisement display A of the first invention on the display section B, as shown in FIG. 1B, the advertisement display of the first invention is displayed on the front plate 22 of the display stand section 20. The reverse U-shaped attachment fixture 7 provided on the back side of the body A is fitted and locked to attach the advertisement display body A to the exhibition section B.

Further, the exhibiting tool of the fourth invention shown in FIGS. 2A and 2B is the same as the exhibiting tool of the third invention,
The product display section B is one in which one or more display stand sections 20 are vertically arranged and supported by a support frame F such as a pillar, and as shown in FIGS. 2 (a) and 2 (b). A solid product C is appropriately placed on the display stand portion 20 or, although not shown, it is appropriately hung for array display.

The display stand section 20 of the product display section B is shown in FIG.
As shown in (a) and (b), a bottom plate 21 and a front plate 22 are provided.
And a side plate 23 (one side plate or both side plates) and a back plate 24. When arranging two or more display stand parts 20, a plurality of display stand parts 20 are attached to and supported by vertical columns F. To do.

In order to mount the above-mentioned advertisement display A of the second invention on the display section B, as shown in FIG. 2B, the advertisement display of the first invention is displayed on the front plate 22 of the display stand section 20. The reverse U-shaped attachment fixture 7 provided on the back side of the body A is fitted and locked to attach the advertisement display body A to the exhibition section B.

FIGS. 3A and 3B show the first invention or the second invention.
It is a sectional side view which shows the other form of the attachment fixing tool 7 with which the back side of the advertisement display body A of invention is equipped. FIG. 3 (a) is a view in which an extension plate 7d is provided continuously to the lower end of the vertical rear plate 7c of the attachment fixing tool 7 and in the horizontal direction along the upper surface of the bottom plate 21 of the display stand 20, Products and the like are placed on the extension plate 7d.

3B, a bracket 9 is integrally provided on the front surface of the vertical front plate 7a of the mounting fixture 7, and the bracket 8 and the bracket 9 are integrally provided on the back surface of the advertisement display A. As shown in FIG. So that the advertisement display body A can be pivotally adjusted to an appropriate angle via the support shaft 10 and the image display panel 3 of the advertisement display body A can be fixed at an appropriate angle for easy observation. It is the one. The extended portion 7
A magnet (magnetic force) may be interposed between d and the bottom plate 21 and the two may be fixed by magnetic attachment.

FIG. 4 is an assembly view (perspective view) of the advertising display A and the display section B in an embodiment of the display tool of the fourth invention of the present invention. The display case is provided with the window hole 2. 1
1, each front plate 11a, side plates 11b, 11b, upper plate 11c,
A cover body including a bottom plate 11d, an electronic image display device 4 including an image display panel 3, and a display case 11
Back plate 11e, auxiliary side plates 1 facing both sides of the back plate 11e
1f, 11f, a mounting fixture 7 (vertical front plate 7a, upper plate 7b, vertical rear plate 7c) attached to the back surface of the back plate 11e, and an extension plate 21d (continuously provided on the vertical rear plate 7c). It is placed on the bottom plate 21 of the display stand part 20 in the display part B), the side plates 23, 23 on both sides, and the back plate 24, and the vertical rear plate 7c.
The extended plate 21d, the back plate 24, and the side plates 23, 23 constitute an exhibition box on which the exhibit C is placed. The shapes of the side plates 23, 23 are not particularly limited, and either one of the side plates 23 can be omitted, and the connection between the vertical front plate 7a and the back plate 11e is as shown in FIG. ) Brackets 8 and 9 and a spindle 10 as shown in FIG.
The format may be such that the angle can be adjusted by

The cover body and the back plate 11e are internally mounted so that the electronic image display device 4 is sandwiched between them from the front and back, and they are superposed and fitted to the aligned screw holes a and b, respectively.
The advertising display body A including the display stand section 20 of the display section B is assembled by screwing and fixing the screw c.

In the third or fourth invention of the present invention,
A video / audio signal receiving antenna 6a equivalent to operating the electronic image display device 4 is disposed at an appropriate site on the exhibition section B side while maintaining insulation with each component of the exhibition section B (attachment or interior).
It is possible, for example, as shown in FIG.
2 (a)-(b) and FIG. 3 (a)-(b), the bottom plate 21 in the horizontal direction of the display stand 20 in the display section B, or /
And a vertical side plate 23 is equipped with a receiving antenna 25 (a linear or circular linear member made of a conductive material) or, as shown in FIG. 4, in a partial area of the vertical side plate 23 of the display stand unit 20. It is possible to equip the side plate 23 with the receiving antenna 25 that maintains insulation. Further, it is possible to install the receiving antennas along the respective edge portions of the bottom plate 21, the front plate 22, the side plate 23, and the back plate 24 of the display section B or in the vicinity thereof.

[0043]

According to the present invention, the display plate 1 is provided with the window hole portion 2 for the image display panel 3 on the front surface of the small electronic image display device 4 for still images or television images, and the advertisement display 5 is appropriately provided.
Or a small electronic image display device 4 is mounted in a fixed state in a display case 11 in which a window hole 2 for the image display panel 3 is provided, and an attachment fixing tool 7 is provided on the rear side of the device 4. It can be used as an exhibition tool by attaching and fixing it to the exhibition section B with the attachment fixing tool 7. For example, the small electronic image display device 4 is displayed by the receiving antenna 6 based on a video signal by radio transmission radio waves. The display plate 1 or the display case 1 can be operated, and the advertisement display operation can be performed based on a video signal or an audio signal transmitted from the image recording medium reproducing unit D by wire.
A synergistic effect is obtained by the advertising effect displayed by the advertisement displayed in 1 and the advertising effect displayed by the electronic image, and by attaching the advertising display A to the exhibition section B, it is possible to obtain an electronic image close to the exhibit. Advertisement can be displayed.

The advertisement display A having the small electronic image display device 4 appropriately arranges display contents (exhibition menu, products, price, etc.) at an operation center and arranges the arranged video signal. An image display panel 3 installed on an exhibition stand, an exhibition stand in a store, a showcase, etc. based on the program software for audio signals.
It is possible to control and display the display contents by (and a speaker if necessary).

[0045]

Industrial Applicability The advertisement display and the display tool according to the present invention include an advertisement display displayed on the surface of an advertisement display plate, an advertisement display case, etc. and an advertisement display by a small electronic image display device such as a small liquid crystal television or a plasma display. By using and together, it is expected that the advertising effect will be improved, and it is possible to reduce the time and effort required for setting and arranging the advertising media by compactly combining the advertising media with different advertising forms, and the overall advertising form. Can be made into a cohesive form without making it complicated, and a larger advertising effect can be obtained by compactly jointing the advertising display with a signboard, a display plate, etc. and the advertising display with a moving image by an electronic image. It is a thing.

[Brief description of drawings]

FIG. 1 (a) is a perspective view showing an advertising display of the first invention or an exhibit of the third invention, and FIG. 1 (b) is a side view showing the advertising display of the first invention or the exhibit of the third invention. is there.

FIG. 2 (a) is a perspective view showing an advertising display of the second invention or an exhibit of the fourth invention, and FIG. 2 (b) is a side view showing the advertising display of the second invention or the exhibit of the third invention. is there.

FIG. 3 is a side view showing a structural embodiment of an attachment fixing tool for an advertisement display of the present invention.

FIG. 4 is an assembly diagram showing an advertising display and a display according to a fourth invention.

[Explanation of symbols]

A ... Advertisement display B ... Exhibit C ... Exhibit F ... Stand means 1 ... Display plate 2 ... Window part 3 ... Image display panel 4 ... Small electronic image display device 5 ... Display 6 ... Video / audio output converter 6a ... Receiving antenna 7 ... Mounting and fixing tool 8,9 ... Bracket 10 ... Spindle 11 ... Display case 20 ... Exhibit base 21 ... Bottom plate 22 ... Front plate 23 ... Side plate 24 ... Back plate 25 ... Reception antenna

 ─────────────────────────────────────────────────── ─── Continuation of the front page (72) Inventor Takeshi Otsuka 1-5-1, Taito, Taito-ku, Tokyo Toppan Printing Co., Ltd.

Claims (6)

[Claims] 1. A display plate 1 in which a window hole 2 is formed in a portion of a front surface of a small electronic image display device 4 for a still image or a television image which faces an image display panel 3 and an advertisement display 5 is appropriately provided. An advertisement display body, which is provided on the front side of the device 4, and the mounting fixture 7 is provided on the back side of the device 4. 2. A small electronic image display device 4 for still images or television images is fixedly mounted in a display case 11,
A window hole 2 is provided on at least the front surface of the display case 11 facing the image display panel 3 on the front surface of the device 4, an advertisement display 5 is appropriately provided, and a mounting fixture 7 is provided on the rear side of the display case 11. Characteristic advertisement display. 3. A display plate 1 in which a window hole 2 is provided in a portion of a front surface of a small electronic image display device 4 for a still image or a television image which faces an image display panel 3 and an advertisement display 5 is appropriately provided. An exhibiting tool, wherein an advertisement display body A provided on the front side of the device 4 and having an attachment fixing tool 7 provided on the back side of the device 4 is attached and fixed to the exhibition section B by the attachment fixing tool 7. 4. A small electronic image display device 4 for still images or television images is mounted in a fixed state in a display case 11,
An advertisement display in which a window hole portion 2 is provided at least on the front surface of the display case 11 facing the image display panel 3 on the front surface of the device 4 and an advertisement display 5 is appropriately provided, and a mounting fixture 7 is provided on the back side of the display case 11. An exhibit tool characterized in that the body A is attached and fixed to the exhibit section B by the attaching and fixing tool 7. 5. The advertisement display according to claim 1, wherein the small electronic image display device 4 includes a receiving antenna 6a, and performs an advertisement display operation based on a video signal or a video / audio signal by radio transmission radio waves. . 6. The small electronic image display device 4 is provided with a video signal or a video image by wire transmission from the image recording medium reproducing section D.
The advertisement display body according to claim 1 or 2, which operates to display an advertisement based on a sound signal.