JP2005160662A - Announcement and advertisement body - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To provide an announcement and advertisement body which is constituted of face plates and avoids restrictions on the installation places and the complicated structure. <P>SOLUTION: The face plate 1 is constituted of a horizontal placement plate part 4 placed on a commercial product display shelf 3 of a commercial product display rack 2 provided at a prescribed place, an upright plate part 5 provided vertically on the front side of the placement plate part 4, and a front plate part 6 provided at prescribed intervals on the front side of the upright plate part 5. The announcement and advertisement body has a monitor 11 which shows images on the commercial product placed on the placement plate part 4, is attached to the reverse side of the front plate part 6, and faces a window opening part 13 provided on the front plate part 6. The front plate part 6 has engaging parts 15 provided adjacently at the lower and upper parts on one side and an attachment part 17 on the other side. A fixing device 16 for attaching the monitor 11 in a manner to press the other side of the monitor 11 from the back with one side of the monitor 11 engaged with the engaging parts 15 is pinned on the attachment part 17 with a pinning device 18. <P>COPYRIGHT: (C)2005,JPO&NCIPI

Description

  The present invention relates to a face plate provided on a merchandise display shelf for displaying merchandise, and in particular, a face plate provided with a monitor, a sample display section and a sample device are adjacently displayed as a product group having a sense of unity. It is related to the advertising body which comprises a face plate that appeals to the product.

Conventionally, the structure which suspended the display body which carried the advertisement display above the goods display shelf is well-known (refer patent document 1).
Moreover, the structure which hung the display body which carried the advertisement display on the front surface of the conventional goods display shelf is well-known (refer patent document 2).
Conventionally, a configuration in which a mounting fixture for fixing to a product display shelf is provided in a case incorporating a monitor is known (see Patent Document 3).
Japanese Patent Laid-Open No. 9-81044 Japanese Patent Laid-Open No. 9-73270 JP-A-7-134555

Since the display body is provided above the product display shelf, the device described in JP-A-9-81044 has a problem that it is not conspicuous except for the uppermost product display shelf and the advertising effect is low.
Japanese Patent Laid-Open No. 9-73270 hangs below the front of the product display shelf, so that it is troublesome to carry the product into the lower product display shelf. .
Japanese Patent Application Laid-Open No. 7-134555 has a problem that the structure is complicated because the monitor is built in the case and the case is fixed to the commodity display shelf by the mounting fixture. In addition, since the mounting fixture is formed in an inverted U shape and is hooked from above on the front side of the display shelf, when a force is applied to the case from below, the mounting portion between the mounting fixture and the product display shelf is detached and the case is removed. There is a problem that there is a risk of falling.
In the present application, a monitor is provided on a face plate placed on a merchandise display shelf, thereby preventing a fall while providing a simple configuration.

The present invention includes a substantially horizontal mounting plate portion 4 that is placed on a product display shelf 3 of a product display stand 2 installed at a predetermined location, and an upright plate portion 5 that is provided upright on the front side of the mounting plate portion 4. And the front plate portion 6 provided at a predetermined interval on the front side of the upright plate portion 5 constitutes the face plate 1, and is placed on the mounting plate portion 4 on the back surface of the front side plate portion 6. A monitor 11 for displaying an image related to the merchandise is attached, and the monitor 11 is a notification advertisement body facing the window hole portion 13 provided in the front side plate portion 6.
In the present invention, an engaging portion 15 is arranged vertically on one side of the front side plate portion 6, and an attachment portion 17 is provided on the other side of the front side plate portion 6. The fixing tool 16 that is attached so that the other side of the monitor 11 can be pressed from the rear side while the one side of the monitor 11 is engaged with the engaging portion 15 is a notification advertisement body configured to be fastened by the fastening tool 18. Is.
In the present invention, the front side plate portion 6 to which the monitor 11 is attached is configured such that the bent portion 19 of the front side plate portion 6 can be pivoted on the upper side of the upright plate portion 5 by a mounting member 20 and can be rotated at a desired angular position. It is set as the notification advertising body attached so that a rotation state may be hold | maintained.
In the present invention, the face plate 1 provided with the monitor 11 is used as a monitor unit 10, and the face plate 1 is formed as a sample display unit 30 by displaying a sample 31 on the front side plate unit 6 on the side of the monitor unit 10. It is a notification advertising body provided.
In the present invention, the sample display unit 30 is formed separately from the monitor unit 10 and is configured to be relatively slidable by a wire member 32 and a sliding member 33 provided on the monitor unit 10. It is a thing.
In the present invention, on the side of the face plate 1 serving as the monitor unit 10, a test tool mounting part 41 for mounting the test tool test tool 40 is formed on the front side plate part 6 to form the test part 42. The advertisement body is provided with a plate 1.

According to the first aspect of the present invention, the monitor 11 is provided on the back surface of the front side plate portion 6 to simplify the configuration, and when the placement plate portion 4 is placed on the commodity display shelf 3, the mounting is completed. Since the product is placed on the upper surface of 4, it is possible to avoid an accident such as dropping.
In the invention of claim 2, the monitor 11 can be easily attached to the front side plate portion 6. Even if the monitor 11 breaks down, only the monitor 11 needs to be replaced.
In the invention of claim 3, since the installation angle of the monitor 11 can be changed, a clear image can be seen regardless of the height of the product display shelf 3.
In the invention of claim 4, in addition to the video information, information close to the real thing can be provided from the sample 31.
In the invention of claim 5, the single face plate 1 a can be installed according to the size of the commodity display shelf 3, and a highly versatile notification advertising body can be provided.
In the invention of claim 6, sensation information for experiencing the use interval can be provided by the sample tool 40.

An embodiment of the present invention will be described with reference to the drawings. Reference numeral 1 denotes a face plate placed on a product display shelf 3 (FIG. 3) of a product display stand 2 installed in a store, on the product display shelf 3. An upright plate portion 5 is formed standing on the front side of the substantially horizontal placement plate portion 4 to be placed, and a front plate portion 6 is provided on the front side of the upright plate portion 5 from the upper side.
The face plate 1 has the placing plate portion 4 placed on the product display shelf 3, and the standing plate portion 5 is brought into contact with the shelf front plate 7 that stands on the front side of the product display shelf 3 of the product display stand 2. The face plate 1 is placed on the display shelf 3, and the face plate 1 constitutes a notification advertising body that acts as the face of the product displaying the name of the product placed on the product display shelf 3.

  Thus, the face plate 1 is formed with the front side plate portion 6 having various shapes according to various uses. Reference numeral 10 denotes a monitor unit of a notification advertisement body in which the face plate 1 is configured by providing a monitor (for example, a liquid crystal television or the like) 11 for providing video information on the front side plate unit 6. A window hole portion 13 is formed in the front side plate portion 6 of the monitor portion 10 in accordance with the size of the screen portion 12 of the monitor 11 for displaying a still image or a television image, and the monitor 11 faces the window hole portion 13. Is attached to the front plate 6.

In the embodiment, an engagement portion 15 that engages the side surface of the monitor 11 on one side of the front plate portion 6 is arranged in parallel vertically, and the monitor 11 is engaged with the engagement portion 15 on the other side of the front plate portion 6. A mounting portion 17 is provided for mounting the fixture 16 for fixing the. Reference numeral 18 denotes a fastening tool such as a screw (bolt) for fixing the fixing tool 16 to the mounting portion 17.
Therefore, when the fixture 16 is removed, the monitor 11 can be attached to and detached from the front side plate portion 6.

  The upper portion of the front plate portion 6 of the monitor unit 10 is bent rearward to form a bent portion 19, and the bent portion 19 is attached to the upright plate portion 5 via an attachment member 20 such as a hinge so as to be rotatable in the horizontal axis. The mounting member 20 is a well-known member. When the front plate 6 is stopped at a desired position by generating a predetermined resistance when it is rotated, the upright plate 5 is monitored together with the front plate 6. 11 is held at the angular position.

The monitor 11 displays the usage method, use time, etc. of the product displayed on the face plate 1 with a video, and notifies the advertisement so as to stimulate consumers' willingness to purchase.
An advertisement display 21 displaying advertisement contents such as a product name is displayed on the front surface of the monitor unit 10.

Reference numeral 30 is a sample display section of a notification advertisement body in which a sample 31 is provided on the front side plate portion 6 to constitute the face plate 1. In the embodiment, a hair dye called a hair color is used as a display product, and each hair dye. A plurality of samples 31 are attached as color samples of the hair dyed by the above.
In this case, if the face plate 1 configured in the sample display unit 30 is formed separately from the face plate 1 configured in the adjacent monitor unit 10 and is slidable in the width direction, the versatility of the usage mode of the face plate 1 is expanded. Is preferred.

  In the embodiment, a slide guide wire member 32 is provided on the face plate 1 serving as the monitor unit 10, a sliding member 33 is slidably attached to the wire member 32, and the front of the sample display unit 30 is attached to the sliding member 33. The side plate portion 6 and the upright plate portion 5 are fixed. In this way, a separately prepared single face plate 1a is placed (installed) between the face plate 1 used as the monitor unit 10 and the face plate 1 used as the sample display unit 30 to have a sense of unity. As a group of products, display and appeal the products.

  5 and 6 show another embodiment in which a separately prepared single face plate 1a is attached, and a pair of upper and lower engaging tools 35 are provided on the front surface of the upright plate portion 5 of the sample display portion 30. FIG. Thus, a sliding groove 36 is formed, and a plate-shaped sliding member 37 is slidably engaged with the sliding groove 36 in the length direction. On the other hand, an engaging tool 38 is provided on the front surface of the upright plate portion 5 of the single face plate 1 a, and the sliding member sliding member 37 that pulls the engaging tool engaging tool 38 to the side from the sample display portion 30 is viewed from above. When fitted and engaged, the mounting of the single face plate 1a is completed.

Thus, on the side of the face plate 1 serving as the monitor unit 10, the face plate 1 serving as the sample unit 42 is formed on the front side plate unit 6 by forming a sample device mounting unit 41 for mounting the sample device 40. Provide.
The sample tool mounting unit 41 of the embodiment is configured by a device that exudes the hair dye of the filled product and applies it to the hair, and the sample tool of the sample tool mounting unit 41 is viewed while viewing the image of the monitor 11 of the monitor unit 10. It is possible to try the usage method by picking up 40, stimulate consumers' willingness to purchase, and improve the advertising effect.

  Therefore, the face plate 1 configured in the sample display section 30 and the face plate 1 configured in the sample instrument mounting section 41 are a trial merge announcement advertising body that achieves both the product face displaying the product name and the trial. Become.

  Therefore, the speaker 50 is provided on the front side plate portion 6 of the sample display portion 30. In the speaker 50, a diaphragm (exciter) 52, an amplifier base 53, and the like are attached to an attachment box 51, and the attachment box 51 is attached to the front plate part 6 of the sample display part 30, whereby the front plate part 6 of the sample display part 30. It can vibrate itself to act as a speaker, and the space on the back side of the front side plate portion 6 of the sample display portion 30 can be effectively used.

Next, the operation of the embodiment will be described.
The mounting plate portion 4 of the face plate 1 is placed on the product display shelf 3 of the product display stand installed in the store, and the upright plate portion 5 of the screen portion 12 is brought into contact with the shelf front plate 7 of the product display shelf 3. Then, the set is completed.
Next, a desired product is arranged on the placing plate unit 4, and an image related to the product is displayed on the monitor 11 of the monitor unit 10.

  Therefore, the consumer (purchaser) can know the information about the product from the image of the monitor 11 in the window hole portion 13 of the front side plate portion 6 of the monitor portion 10, and is troublesome to ask the store clerk for explanation. Eliminates the effects of advertising and can stimulate purchase intent.

  In this case, the front side plate portion 6 of the monitor unit 10 is pivotable in the horizontal axis with respect to the upright plate portion 5 by the mounting member 20, and the front side plate portion 6 is held at a desired angle by the mounting member 20. Whether the face plate 1 is placed on any one of the product display shelves 3 arranged in the vertical direction, the monitor 11 of the monitor unit 10 can be set at an easy-to-see angle with little influence of reflection, and the monitor 11 can be easily viewed. Location constraints can be reduced.

  The monitor 11 is inserted between the engagement portion 15 on one side of the front plate portion 6 and the front plate portion 6, and in this state, the fixture 16 is fixed to the attachment portion 17 on the other side of the front plate portion 6. When fastened with the tool 18, the monitor 11 can be easily attached to the front plate 6.

  Therefore, when the fixing tool 16 is removed, the monitor 11 can be attached to and detached from the front side plate portion 6, and if the monitor 11 breaks down, the monitor 11 can be replaced, which affects the advertisement of the displayed product. Does not occur.

  Since the face plate 1 serving as the sample display unit 30 in which the sample 31 is displayed on the front plate 6 is provided on the side of the face plate 1 serving as the monitor unit 10, In addition, it is possible to select a product in consideration of information from the sample 31, and the consumer's willingness to purchase can be further stimulated.

  In other words, it is difficult to select products depending on the purpose of use for products that are the same product but have multiple types, such as hair dyes. Since this facilitates purchase willingness, as in the present application, in addition to video information by the monitor 11 of the monitor unit 10, a space for displaying a plurality of types of products in parallel by installing a sample 31 in the vicinity The sample 31 is secured by the sample 31, and the front side plate portion 6 of the sample 31 can be used effectively.

  Therefore, the face plate 1 used as the sample display unit 30 is divided into the mounting plate unit 4, the upright plate unit 5, and the front side plate unit 6 with respect to the face plate 1 used as the adjacent monitor unit 10. Since it is divided and formed to be slidable in the width direction, one or a plurality of single face plates 1a can be installed between the sample display section 30 and the monitor section 10, and placed on the mounting plate section 4 of the single face plate 1a. Products placed can be easily recognized as products of the same manufacturer. Therefore, the versatility of the usage mode of the face plate 1 according to all conditions, such as the kind of goods, the space of the goods display shelf 3, etc. can be expanded.

  In the embodiment, a wire member 32 for sliding guide is provided on the face plate 1 serving as the monitor unit 10, a sliding member 33 is slidably attached to the wire member 32, and the sample display unit 30 is mounted on the sliding member 33. Since the front side plate portion 6 and the upright plate portion 5 are fixed, the face plate 1 of the sample display portion 30 is slid with respect to the wire member 32 together with the sliding member 33.

  Since the face plate 1 which is the monitor unit 10 is provided with the face plate 1 formed with the front plate part 6 on the test tool mounting part 41 on which the test tool 40 is mounted, the hair dyeing is performed. For a product that uses the sample tool 40 like an agent, the usability of the sample tool 40 is also important product selection information, which can be provided by the sample tool mounting unit 41.

  That is, it is preferable because the monitor 11 can obtain the sensation information obtained by actually holding the sample tool 40 while viewing the video of how to use the sample tool 40.

  Therefore, the speaker 50 is provided on the front side plate portion 6 of the sample display portion 30. The speaker 50 is configured by attaching a diaphragm (exciter) 52, an amplifier base 53, and the like to the mounting box 51, and mounting the mounting box 51 to the front side plate portion 6 of the sample display section 30. The front side plate portion 6 itself can be vibrated to act as a speaker, and the space on the back side of the front side plate portion 6 of the sample display portion 30 can be effectively used.

The perspective view of a notification advertising body. The rear perspective view of a monitor part. The same side view. The installation state perspective view of a single faceplate. The perspective view of the other Example. The side view of the other Example. The perspective view of the Example which uses a sample display part as a speaker.

Explanation of symbols

  DESCRIPTION OF SYMBOLS 1 ... Face plate, 3 ... Product display shelf, 4 ... Mounting board part, 5 ... Standing board part, 6 ... Front side board part, 7 ... Front board, 10 ... Monitor part, 11 ... Monitor, 12 ... Screen part, DESCRIPTION OF SYMBOLS 13 ... Window hole part, 15 ... Engagement part, 16 ... Fixing tool, 17 ... Mounting part, 18 ... Fastening part, 19 ... Bending part, 20 ... Mounting member, 21 ... Advertisement display, 30 ... Sample display part, 31 ... Sample, 32 ... Wire member, 33 ... Sliding member, 35 ... engaging tool, 36 ... sliding groove, 37 ... sliding member, 38 ... engaging tool, 40 ... sample tool, 41 ... sample tool mounting part , 42 ... sample part, 50 ... speaker, 51 ... mounting box, 52 ... diaphragm, 53 ... amplifier base.

Claims (6)

A substantially horizontal mounting plate portion 4 placed on the product display shelf 3 of the product display stand 2 installed at a predetermined location, an upright plate portion 5 provided upright on the front side of the mounting plate portion 4, The face plate 1 is composed of a front plate portion 6 provided at a predetermined interval on the front side of the plate portion 5, and an image relating to a product placed on the mounting plate portion 4 on the back surface of the front plate portion 6. A monitor 11 is attached, and the monitor 11 faces the window hole portion 13 provided in the front side plate portion 6. In Claim 1, the engaging part 15 is arranged up and down in one side of the said front side board part 6, the attachment part 17 is provided in the other side of the said front side board part 6, and this monitor is equipped with the said monitor. An advertisement body configured to be fixed by a fixing tool 18 so that the fixing tool 16 is fixed so that the other side of the monitor 11 can be pressed from the rear side while the one side of 11 is engaged with the engaging portion 15. 3. The front side plate portion 6 to which the monitor 11 is attached according to claim 1 or 2, wherein the bent portion 19 of the front side plate portion 6 can be pivoted on the upper side of the upright plate portion 5 by a mounting member 20 in a horizontal axis. The advertisement body attached so as to hold the rotating state at a desired angular position. 3. The face plate 1 provided with the monitor 11 is used as a monitor unit 10 according to claim 1, and a sample 31 is displayed on the front side plate unit 6 on the side of the monitor unit 10 to display a sample. An announcement advertisement body provided with the face plate 1 as the exhibition unit 30. 5. The advertising body according to claim 4, wherein the sample display section 30 is formed separately from the monitor section 10 and is relatively slidable by a wire member 32 and a sliding member 33 provided on the monitor section 10. . In Claim 1 or Claim 2 or Claim 3 or Claim 4 or Claim 5, the test tool sample tool 40 is placed on the front side plate portion 6 on the side portion of the face plate 1 as the monitor portion 10. The advertising body which provided the faceplate 1 which formed the test-tool mounting part 41 to be used and made it the sample part 42.

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