JP2004013165A - Pop display tool for display rack - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To provide a POP display tool that has superior operability and usability and that can contribute to sales promotion by attracting customers' attention to enhance an advertising effect in such narrow space that display and taking-out of commodities are not hindered. <P>SOLUTION: The display tool has a display part 21 having a POP display 21a, is to be provided on a display rack 1 and is made attachable to and detachable from a rack tag 10 or the display rack 1. The display tool is provided with a window frame 22 that has a window 24 through which at least a commodity name and a price in a rack tag display 13 can be seen and that is decorated so as to be made conspicuous. <P>COPYRIGHT: (C)2004,JPO

Description

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to a POP tag for shelf labels, and more particularly to a shelf label attached to a product display shelf at a retail store such as a supermarket to display the price of a product, particularly a shelf corresponding to a special product such as a bargain product. The present invention relates to a POP notation used to draw customers' attention to bills.

Conventionally, it is known to attach a notation tool (POP notation tool) having a display unit in which POP notation is displayed to a display shelf together with a price indicator (shelf label) 3. For example, as disclosed in FIGS. 5 and 11 of Japanese Patent Application Laid-Open No. 8-185123, a POP paper (POP notation device) 66 simply written with POP is attached to the lower part of the shelf label mounting rail 9.
However, the POP paper 66 is almost the same size as the price indicator (shelf label) 3 which is not so large. This is because the same applies to the shelf label, but if the POP paper (POP notation) is too large, it becomes a hindrance when the customer takes out the product from the display shelf, so that the size is limited.
For this reason, even when the POP notation is performed using the conventional POP paper, there is a problem that the advertising effect on the customer is poor, such that the customer is less noticeable and is noticed only by a nearby customer.

The present invention solves the above-mentioned problems in view of the conventional circumstances described above, and in a small space that does not hinder display and removal of products, attracts attention to customers, enhances advertising effects, provides sales promotion, and handles and improves usability. It is an object of the present invention to provide a POP notation tool excellent in POP.

Such a POP notation device of the present invention is a notation device provided with a POP notation and provided on a display shelf, which is detachable from a shelf label or the shelf, and at least a product name and a price in the shelf label display. And a window frame decorated so as to be prominent and visible.
Further, the window may be a window in which at least a product name, a price, and a barcode of the shelf label display are visible.
That is, not only a simple notation portion but also a window frame surrounding the outer periphery of the shelf label display is formed integrally with the notation portion to give a sense of enlargement even in a small space.
This POP notation is used such that the window frame surrounds the shelf label display, and the mounting portion is attached directly to the shelf label where the need arises or the shelf is attached to the shelf.
The POP notation in the notation section displays information or advertisement related to sales promotion of a product such as bargain sale in POP characters having a high advertising effect.

According to the present invention, the periphery of the shelf label is surrounded by a decorated window frame in a small space that does not hinder the removal of the product from the display shelf, so that a sense of enlargement as if a large POP notation is given is conspicuous, Encourage customers to pay attention and increase advertising effectiveness for sales promotion. In addition, since it is detachable, POP notation can be selectively applied only to the necessary shelf label, so that a notation tool that is simple in structure, inexpensive, and easy to handle and use can be provided. .

FIG. 1 is a perspective view showing a state in which a POP notation device 20 of the present invention is attached to a display shelf 1 of a product together with a shelf label 10, and FIG. 2 is an enlarged front view thereof. Show.

The display shelf 1 has a rail member 2 detachably provided on the front end surface thereof.
As shown in FIG. 3, the rail member 2 is a plastic molded product composed of a fixed part 2a attached to the display shelf 1 and a rail body part 2b having a variable inclination angle on the front surface of the fixed part 2a. Is exemplified.
The rail main body 2b includes a shelf label rail 3 on which an appropriate number of shelf labels 10 are slidably mounted from the side and pressed so as to be sandwiched from above and below the shelf labels 10, and the notation tool 20 is provided above the rails 3. Has a mounting groove 4 for notation, which supports the mounting portion 21 of the device so that it can be inserted and withdrawn and slidable.

As illustrated in FIG. 3, the shelf label 10 exemplifies an electronic shelf label, that is, a shelf label that includes an infrared communication function and displays liquid crystal product data specified by an external management device (controller).
The electronic shelf label 10 has a solar cell 11 on one side, and the battery 11 receives an illuminating light beam in the store and generates electric power to serve as a power supply for the shelf label. Further, the electronic shelf label 10 includes an infrared light receiving / emitting unit 12 for performing infrared communication with the management device.
The electronic shelf label 10 includes a display unit 13a for displaying a monochrome liquid crystal, a product label 13b, and a red LED 13c arranged in a display area 13.

The display 13a of the display section 13 is connected and controlled to the management device via the infrared light emitting / receiving section 12, the product label 13b is juxtaposed on the display 13a with the light receiving / emitting section 12 therebetween, and the LED 13c is It is arranged above the light emitting / receiving unit 12.
The price and the like of the product transmitted from the management device are displayed on the display 13a so as to be changeable, and the product label 13b is printed with the product name, unit, or bar code, etc., and is detachably attached to the electronic shelf label 10. The LED 13c blinks for a predetermined time when the display content of the display 13a is changed to call attention.

The POP notation 20 has a notation 21, a window frame 22, and a mounting portion 23 integrally formed of a thin plate material such as a plastic material, and the notation 21 faces upward near one upper side of the window frame 22. The mounting portion 23 is formed by sticking its base to the upper portion of the rear surface of the window frame 22 and integrally projecting rearward.
The notation section 21 is a POP notation 21a, that is, information about a sales promotion or an advertisement such as "Sale", "new sale" or "sale" is written in POP characters.
The notation 21 is formed integrally with the window frame 22. Specifically, it is manufactured by laminating rectangular printing paper on which the POP characters are written, or by laminating the printing paper on a plastic plate, and then cutting the printing paper into a shape suitable for the notation portion 21 and the window frame 22. Is done.

Therefore, the window 24 is formed in the window frame 22 by manufacturing the window frame 22.
The window frame 22 is formed to have a size that surrounds the outer periphery of the electronic shelf label 10. Specifically, the window frame 22 has a size that allows the display area 13 and the solar cell 11 of the electronic shelf label 10 to be seen through the window 24.

The notation unit 21 makes the ground color 21b, that is, the ground color of the printing paper, one of the three primary colors, for example, red, so as to stand out. The POP notation 21a is a color completely symmetric with the ground color, for example, yellow or white. It is preferable to draw attention. In addition, the window frame 22 is also provided with a prominent decoration. For example, as described above, when the notation section 21 and the window frame 22 are made of one sheet of printing paper, the background color of the window frame 22 is also made of the same color (red) as the ground color 21b of the notation section 21. (See FIG. 2).
It is preferable that the ground color of the window frame 22 and the ground color 21b of the notation part 21 be the same color, since there is a sense of unity and the notation tool 20 looks larger.
The ground color of the window frame 22 may be different from the ground color 21b of the notation part 21, for example, the same color as the POP notation 21a or another color.

The electronic shelf label 10 is inserted into the shelf label rail portion 3 of the rail main body 2b and slid to be mounted at a position corresponding to the product displayed on the display shelf 1. The mounting portion 23 is inserted from the front into the notch mounting groove 4 of the rail main body portion 2b and mounted so that the window frame 22 is supported so as to surround the outer periphery of the electronic shelf label 10.
Therefore, the electronic shelf label 10 is mounted in a state where all of the solar cell 11, the infrared ray receiving / emitting section 12, the display 13a, the product label 13b, and the LED 13c are exposed from the window 24 of the POP notation 20, and the electronic shelf label 10 is described above. The notation portion 21 of the notation 20 is disposed close to the electronic shelf label 10, and the coloring of the window frame 22 of the notation 20 alone or in combination with the coloring of the ground color 21 b of the notation portion 21. Make 20 stand out.
Therefore, compared to a mode in which only the POP notation section 21 'is simply mounted near the electronic shelf label 10 (see FIG. 4), the POP notation can be remarkably attracted to the customer.

In the above-described embodiment, the case where the window frame 22 is colored is described as a mode for decorating the window frame 22. However, the present invention is not limited to this. The surface of the window frame is scattered or treated to emit light. It is also good. Furthermore, the shape of the window frame 22 or the shape of the notation portion 21 may be changed to an elliptical shape, a flower, a fruit, or the like with a playful shape as long as space is not taken.
Further, in the embodiment, the case where the notation part 21 is arranged above the window frame 22 has been described, but the notation part 21 may be arranged on either the lower side or the left and right side of the window frame.

Further, in the above embodiment, the case where the POP notation device 20 is attached to the rail member of the display shelf 1 is disclosed, but the display device 20 may be directly attached to a shelf board or a shelf label.
Further, it is obvious that the rail members of the display shelf are not limited to the embodiment, and the shelf label is not limited to the electronic shelf label.

It is a perspective view of the display shelf in the state where the POP notation of the present invention was attached. FIG. 2 is an enlarged front view of FIG. 1. FIG. 3 is a cross-sectional view taken along line (3)-(3) of FIG. 2, showing a state where the POP notation is separated. FIG. 4 is a front view corresponding to FIG. 2 and showing a comparative example with the present invention.

Explanation of reference numerals

1: Display shelf 10: Electronic shelf label 11: Solar cell 13: Display area 20: POP notation section 22: Window frame 23: Mounting section 24: Window

Claims (2)

In a notation tool having a notation part in which POP notation is provided and provided on a display shelf,
A shelf frame which is detachably attached to the shelf label or the shelf, forms a window in which at least a product name and a price display among the shelf label displays are visible, and is provided with a window frame which is prominently decorated. POP indicator. In a notation tool having a notation part in which POP notation is provided and provided on a display shelf,
A window frame that is detachably attached to the shelf label or the shelf, forms a window in which at least a product name, a price, and a barcode among the shelf label displays is visible, and is provided with a prominently decorated window frame. POP display device for shelf labels.

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