KR20220095425A - Low price 3D image advertisement apparatus without 3D glasses - Google Patents

Abstract

The present invention relates to a low-cost eyeglasses-free three-dimensional image advertisement device. Specifically, by providing a three-dimensional advertisement image to a user without a three-dimensional eyeglasses, the present invention relates to the low-cost eyeglasses-free three-dimensional image advertisement device that can increase an advertisement effectiveness and purchase desire at a store, and have an outstanding dissemination by providing the three-dimensional advertisement at low costs. In addition, after analyzing a main customer base by per day and per time, the present invention relates to the low-cost eyeglasses-free three-dimensional image advertisement device capable of providing the three-dimensional advertisement suitable for the main customer group for the relevant day and per time. The low-cost eyeglasses-free three-dimensional image advertisement device comprises: a touch screen panel; a three-dimensional display panel; a memory; a microprocessor; a counter; a survey providing module; a timer; and a likeability determination module.

Description

Low price glasses-free 3D image advertisement apparatus {Low price 3D image advertisement apparatus without 3D glasses}

The present invention relates to a low-cost glasses-free three-dimensional image advertising device, and more particularly, by providing a three-dimensional advertising image to a user without 3D glasses, it is possible to increase the advertising effect and purchase desire at the store, as well as the three-dimensional [0001] The present invention relates to a low-cost, glasses-free three-dimensional image advertisement apparatus having excellent penetration by providing advertisements at a low price.

In addition, the present invention relates to a low-cost, glasses-free 3D video advertisement apparatus capable of providing 3D advertisements suitable for the main customer groups by day and time after analyzing the main customer base by day and by time period.

Point-of-purchase advertising (POP) is a marketing method that targets the moment when a buyer makes a purchase. Usually, it refers to a small advertisement placed on a product shelf. It is a collective term for all methods of communication that can influence a purchase at a point in time.

Specifically, it includes product packaging, display conditions, displayed places (conspicuous or easily reachable, etc.) and advertisements in stores, and recently, display devices embedded in the walls or display booths of department stores. In some cases, banners arranged in front of stores are used. However, conventional point-of-purchase advertisements are provided in two-dimensional image LCD display devices or printed materials including banners. There was a problem that it was insufficient and not sufficient to increase the desire to purchase.

In addition, although some 3D video advertisements are provided, they must wear 3D glasses, so it is a far-fetched thing for temporarily passing customers to see advertisements wearing 3D glasses, and there is a problem that the price is high. .

In addition, in the prior art, although there is a separate advertisement that buyers have a liking for, it is not possible to further increase the number of advertisements (or advertisements related to them) that are favorable to the purchaser. After work, there was a problem in providing uniform advertisements that did not take into account the main customer base by day and time, even though there were regions where office workers were the main customers.

The present invention has been proposed to solve the above problems, and by providing a 3D advertisement image to a user without 3D glasses, it is possible to increase the advertisement effect and purchase desire at the store, as well as to reduce the 3D advertisement at a low cost. It is intended to provide a low-cost, glasses-free 3D video advertising device with excellent dissemination power.

Another object of the present invention is to provide a low-cost, glasses-free 3D video advertising apparatus capable of providing 3D advertisements suitable for the main customer groups for each day and time after analyzing the main customer base by day and time period.

To this end, a low-cost glasses-free 3D image advertisement apparatus according to the present invention includes: a touch screen panel for receiving user commands;

a 3D display panel for displaying advertisements in three dimensions;

a memory storing the advertisement;

a microprocessor for controlling the advertisement stored in the memory to be provided in three dimensions on the 3D display panel according to a user command input through the touch screen panel;

a counter for counting the number of advertisements displayed through the 3D display panel;

a questionnaire providing module for providing an electronic questionnaire through the 3D display panel so that an advertisement viewer can input personal information; a timer notifying the time when the advertisement viewer responded to the electronic questionnaire;

and a goodwill determination module for judging advertisements to be provided for each time period by synthesizing the number of times of displaying various advertisements provided from the counter, personal information of advertisement viewers aggregated through the electronic questionnaire, and response times provided through the timer;

It is characterized in that it includes.

In this case, it is preferable that the microprocessor differentiates the number or time of each advertisement to be displayed through the 3D display panel according to the comparison result of the favorable sensitivity determination module.

Preferably, the 3D display panel further comprises a detection unit for detecting whether the user is in proximity at the time the advertisement is displayed, wherein the counter counts the advertisement as viewed by the user according to the detection result of the detection unit.

According to the low-cost glasses-free 3D image advertisement apparatus according to the present invention as described above, it is possible to increase the advertisement effect and purchase desire at the store by providing the 3D advertisement image to the user without 3D glasses. In addition, by providing a three-dimensional advertisement using a low-cost device, its penetration is excellent. In addition, after analyzing the main customer base by day and time period, the 3D advertisement suitable for the main customer base is provided by the day and time to have an optimal advertising effect.

1 is a perspective view showing an embedded model of a low-cost glasses-free 3D video advertising apparatus according to the present invention.
2 is a perspective view showing a stand-type model of a low-cost glasses-free 3D video advertising apparatus according to the present invention.
3 is a block diagram illustrating a low-cost, glasses-free 3D video advertisement apparatus according to the present invention.
5 is a view showing a second embodiment of a low-cost glasses-free 3D video advertising apparatus according to the present invention.
6 is a view showing a third embodiment of a low-cost glasses-free 3D video advertising apparatus according to the present invention.
7 is a diagram showing a fourth embodiment of a low-cost glasses-free 3D video advertisement apparatus according to the present invention.

Hereinafter, an inexpensive glasses-free 3D video advertising apparatus according to a preferred embodiment of the present invention will be described with reference to the accompanying drawings.

However, 'advertisement' described below includes advertisements in the pure sense used in sales strategies, but is also used to include various information such as notices, emergency alerts, guidance information, and event information. First, as shown in FIG. 1, the low-cost, glasses-free 3D image advertising device 100 according to the present invention provides various It can be used as an embedded type, and is provided integrally with the stand (S) erected on the floor as shown in FIG. 2 and can be used as a stand type. It goes without saying that the stand type may include a table type that can be placed on the checkout counter.

The low-cost glasses-free three-dimensional image advertising apparatus 100 according to the present invention includes a frame F, a touch screen panel 111, and a 3D display panel 112 provided on one side of the touch screen panel 111. In addition, the advertisement of the 3D image is started on the 3D display panel 112 according to a user command input through the touch screen panel 111 .

Therefore, compared to the conventional 2D image or printed product, which provides a point-of-purchase advertisement, the present invention provides a 3D point-of-purchase advertisement to provide a much more vivid image to the purchaser, thereby significantly increasing advertisement efficiency and purchase rate.

However, the touch screen panel 111 can be manufactured to overlap the 3D display panel 112, but in order for the buyer to view the 3D advertisement image without wearing 3D polarized glasses, the 3D display panel 112 is a TFT-LCD. Of course, in addition to the color filter (color filter) or barrier (barrier) and other various parts must be provided.

However, in this case, since the touch sensitivity is lowered, the panel is thickened, and the luminance is lowered, it is preferable to separately provide the touch screen panel 111 and the 3D display panel 112 .

On the other hand, in the present invention, since a slot is provided as the memory interface 121 on one side of the frame F, so that an external memory card 122 can be inserted into the memory interface 121 for use, the memory card 122 It is also possible to provide a 3D advertisement image stored in the , and it includes a speaker 113 so that, if necessary, the audio advertisement stored in the memory card 122 can be provided in 2D or 3D sound.

In addition, as will be described in more detail below, an infrared sensor is provided as an example of the sensing unit 150 to face the front of the frame (F), so it checks whether the buyer is watching the advertisement, and through it, the buyer has a crush Since the advertisement can be judged, it is possible to provide the advertisement in a differentiated manner (ie, more frequently or longer, etc.) with respect to the advertisement having a high affinity for the buyer.

In addition, personal information of direct or potential advertisement viewers in the time period of the day is collected by answering a simple questionnaire provided through the 3D display panel 112 in the case of receiving information on products or various facilities of the building. By acquiring it, this is reflected in the advertisement initiation to have an optimal advertisement effect.

More specifically, as shown in FIG. 3 , the low-cost glasses-free three-dimensional image advertising apparatus 100 includes a touch screen panel 111, a 3D display panel 112, an image signal processing module 112a, A speaker 113, a voice signal processing module 113a, a memory interface 121, an external memory card 122, a built-in content memory 123, a wired/wireless communication interface 131, An interlock module 132 , a counter 141 , a good sensitivity determination module 142 , a questionnaire providing module 143 , a timer 144 , a detection unit 150 , a power supply unit 160 and It includes a microprocessor 170 .

Here, the touch screen panel 111 is for receiving a user command, through which the seller or manager selects an advertisement to be provided, the buyer searches for a necessary product, or the visitor needs information related to the store (eg: It is used for various purposes, such as searching guide information for each floor of a department store.

Since the technology for the touch screen panel 111 itself is already known, a more detailed description thereof will be omitted below, but as described above, the touch sensitivity of the 3D display panel 112 is lowered, the panel is thickened, and the luminance Also, the touch screen panel 111 and the 3D display panel 112 should be provided separately to prevent the lowering.

The 3D display panel 112 displays advertisements in three dimensions, and displays advertisements according to a command input through the touch screen panel 111 or automatically displays advertisements according to a preset order, and the buyer buys 3D polarized glasses As is known, it consists of various parts including TFT-LCD, color filter, and barrier, so that you can view 3D commercial images without using a .

In addition, the image signal processing module 112a signals the 3D advertisement image stored in the external memory card 122 or the internal content memory 123 so that it can be displayed on the 3D display panel 112, or a 2D image. After the signal is converted into a 3D image signal, it can be displayed on the 3D display panel 112 through signal processing.

Accordingly, as an embodiment, as shown in FIG. 4 , a salesperson or manager selects one of various product categories using the touch screen panel 111 (‘product category 1’ in FIG. 4 ), and the selected product After selecting any one of the products belonging to the lower category of category ('Product 3' in the figure), and selecting any one of several advertisements for the product ('Advertising 2' in the figure), the microprocessor 170 Allows corresponding advertisements to be presented in three dimensions through the 3D display panel 112 under control.

The speaker 113 is for various advertisements or announcements, and in order to provide three-dimensional sound, a plurality of speakers 113 may be provided, and the voice signal processing module 113a outputs through the speaker 113 as described above. In order to provide three-dimensional sound, the audio signal is provided over 2ch.

The external memory card 122 together with the internal content memory 123 constitutes the memory of the present invention, and is an electronic recording medium capable of storing advertisement images or audio. Currently, the SD memory card 122 is mainly used, but various other electronic recording media may also be used.

In addition, the memory interface 121 is a type of socket into which the memory card 122 is inserted and is provided on one side of the frame F, and the memory card 122 is inserted thereinto. ) is formed, and the same number of pins for data transmission as the memory card 122 are provided to receive advertisement data from the memory card 122 .

The built-in content memory 123 receives and stores advertisement data and information related to advertisement order or time through the wired/wireless communication interface 131 , or stores advertisements stored in the memory card 122 inserted into the memory interface 121 . A communication function is provided to receive and store data, and various types satisfying various communication protocols can be applied.

Of course, it is also possible to remotely control the 3D video advertisement apparatus 100 for point-of-purchase advertisement according to the present invention by allowing a manipulation signal to be input through the wired/wireless communication interface 131 .

The interlock module 132 stops the advertisement being provided through the 3D display panel 112 when the data input through the wired/wireless communication interface 131 includes information notifying a notice or emergency situation, and instead of the corresponding notice or An emergency situation is provided, and similarly, when the interlock button is pressed through the touch screen panel 111, a notice or emergency situation pre-stored in the memories 122 and 131 is provided through the 3D display panel 112. . Of course, if necessary, the speaker 113 also provides voice.

5 shows an embodiment in which the interlock module 132 is operated. As shown in FIG. 5, advertisements are displayed in the order of advertisement 1 -> advertisement 2 -> advertisement 3 according to a preset order or a command input by an administrator. While there, when an interlock signal is input through the wired/wireless communication interface 131 or the touch screen panel 111, the interlock module 132 operates to stop the advertisement, notify the relevant notice or emergency, and then resume the advertisement. do.

The counter 141 counts the number of advertisements displayed through the 3D display panel 112, and the goodwill determination module 142 compares the display number of various advertisements provided from the counter 141 to determine the advertisement provided the most. Determine which advertisements are favored by buyers.

Accordingly, it is possible to differentiate the number or time of each advertisement to be provided through the 3D display panel 112 according to the comparison result of the favorable sensitivity determination module 142 in the microprocessor 170 . In other words, it is possible to further increase the advertising effect by allocating the time so that the luminous intensity with high favorability of the buyer is provided more frequently or for a longer period of time.

6 shows an embodiment in which the good sensitivity determination module 142 is operated, and when a buyer or an administrator selects a specific product ('Product 2' in the figure) through the touch screen panel 111, the microprocessor 170 performs this The advertisement is provided with reference, and at the same time, the counter 141 counts and provides information to the goodwill determination module 142 .

The good feeling determination module 142 determines that the advertisements provided the most from the highest good sensitivity through the count information provided each time, so that the advertisements are provided more frequently or for a longer period of time in the order of the highest good sensitivity in the microprocessor 170 later.

On the other hand, in order to determine an advertisement with a high affinity through the counter 141 , in the above, a method of counting each time a purchaser or an administrator selects an advertisement through the touch screen panel 111 is used, but other sensing units 150 ) is another way to judge.

The sensor 150 is installed in front of the frame (F) so that an infrared sensor or a camera can be used to detect whether there is a buyer viewing the advertisement. Therefore, if the purchaser is in a state close to the low-priced, glasses-free 3D image advertisement apparatus 100 according to the present invention at the time the advertisement is being displayed through the 3D display panel 112, the purchaser sees the currently provided advertisement through this to check if there is The number of times detected by the sensing unit 150 is counted by the counter 141 and provided to the good feeling determination module 142 as in the above.

The questionnaire providing module 143 provides an electronic questionnaire through the 3D display panel 112 so that the advertisement viewer can input personal information. Since it is not desirable, as shown in FIG. 7 , only about whether the person is a foreigner, gender, occupation, and age is required.

As such, the personal information obtained through the electronic questionnaire is stored in a separate database and then used to generate statistics in the order of the traffic volume by day and by time of day. to be able to do

Therefore, according to the present invention, after analyzing the main customer base by day and by time period, a three-dimensional advertisement suitable for the main customer base is provided for each day and time, thereby having an optimal advertising effect. On the other hand, the timer 144 allows the advertisement viewer to Indicate the time to respond. Time also includes date. Accordingly, when an answer is answered through the touch screen panel 111 while watching the electronic questionnaire provided through the 3D display panel 112 , the timer informs the questionnaire providing module 143 of the time at that time.

In particular, the goodwill determination module 142 may be provided by time period by synthesizing the number of times of display of various advertisements provided from the counter 141, the personal information of the advertisement viewer aggregated through the electronic questionnaire, and the response time provided through the timer 144. judge the advertisement.

Here, the meaning of synthesizing includes all of various cases such as using only the display number of various advertisements provided from the counter 141, using only the personal information of advertisement viewers aggregated through the electronic questionnaire, or combining all of them.

In the above, specific embodiments of the present invention have been described. However, the spirit and scope of the present invention is not limited to these specific embodiments, and various modifications and variations are possible within the scope that does not change the gist of the present invention. Anyone who has it will understand.

Therefore, since the embodiments described above are provided to fully inform those of ordinary skill in the art to which the present invention pertains the scope of the invention, it should be understood that they are exemplary in all respects and not limiting, The invention is only defined by the scope of the claims.

Claims (1)

a touch screen panel for receiving user commands;
a 3D display panel for displaying advertisements in three dimensions;
a memory storing the advertisement;
a microprocessor for controlling the advertisement stored in the memory to be provided in three dimensions on the 3D display panel according to a user command input through the touch screen panel;
a counter for counting the number of advertisements displayed through the 3D display panel;
a questionnaire providing module for providing an electronic questionnaire through the 3D display panel so that an advertisement viewer can input personal information;
a timer notifying the time when the advertisement viewer responded to the electronic questionnaire; and
a goodwill determination module for judging advertisements to be provided for each time period by synthesizing the number of times of displaying various advertisements provided from the counter, personal information of advertisement viewers aggregated through the electronic questionnaire, and response times provided through the timer;
Including, wherein the microprocessor differentiates the number or time of each advertisement to be displayed through the 3D display panel according to the comparison result of the favorable sensitivity determination module, and the proximity of the user at the time the advertisement is displayed through the 3D display panel A low-cost glasses-free 3D video advertisement apparatus, characterized in that it further comprises a detection unit for detecting whether or not, wherein the counter counts that the user has seen the advertisement according to the detection result of the detection unit.

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