JP3126477U - In-store shopping basket - Google Patents

Abstract

The present invention provides an in-store shopping basket that can efficiently carry out advertisements and prevent take-out by buyers.
An eaves having a substantially rectangular shape made of a synthetic resin, having an upper surface opened, a large number of slit holes 7 formed in a peripheral wall, and a handle 5 for carrying on the upper opening edge. The body 2 and non-porous flat plate portions 8 and 9 having a predetermined area and integrally formed at the upper side portion of the peripheral wall of the housing 2 are provided. The surfaces of the flat plate portions 8 and 9 on the outside of the housing are the print surfaces 10 and 11 on which characters, symbols, and the like describing the store name, mark, and usage to which the flat plate portions 8 and 9 are printed are formed. The inside surface of the housing is used as the sticking surfaces 8a and 9a of the advertising sheets 12 and 13 on which the advertisement display is printed.
[Selection] Figure 4

Description

  The present invention is mainly used in a store such as a supermarket, and relates to an in-store shopping basket that has an advertising / advertisement effect.

  Conventionally, in stores such as supermarkets, advertisements and advertisements (POP, hereinafter abbreviated as “POP”) are hung and pasted at any place such as each product corner in the store as an introduction of products to be specially promoted and sales planning events. It is posted in the form of

  However, in the conventional case described above, since the buyer usually visits the store only for the intended product, in the supermarket where the sales floor space is vast and the compartment is partitioned by the product shelf, the product corners are visited thoroughly. However, there is a problem that the posted advertisement may be overlooked, and there is a problem that the advertisement effect expected by the store cannot be sufficiently obtained.

  Therefore, in order to solve the above problems, the present invention picks up and uses most of the shoppers who visit the store, and pays attention to in-store shopping baskets that exist throughout the store, and promotes advertisement efficiently. The purpose of the present invention is to provide an in-store shopping basket that can be used and can be prevented from being taken out by the purchaser.

  In order to achieve the above object, the present invention is an in-store shopping basket 1 that is used for goods transportation by a purchaser in a store, is formed in a substantially rectangular shape with a synthetic resin, and has an upper surface opened. A large number of slit holes 7 are formed in the peripheral wall, and the housing 2 is provided with a handle 5 on the upper opening edge, and the upper portion of the peripheral wall of the housing 2 has a predetermined area and is integrated. And non-perforated flat plate portions 8 and 9 formed on the surface. The surfaces of the flat plate portions 8 and 9 on the outside of the housing are printed surfaces 10 and 11 on which characters, symbols, and the like describing the store name, mark, and usage to which the flat plate portions 8 and 9 belong are printed. 9 is characterized in that the inner surface of the housing 9 is the sticking surfaces 8a and 9a of the advertising sheets 12 and 13 on which the advertisement display is printed and formed.

  Among the printing surfaces 10 and 11, one surface 10 facing the left and right or the front and rear of the peripheral wall of the housing 2 is printed to indicate ownership of the housing 2 by the name of the store to which it belongs, a mark, On the other surface 11 facing the left and right or the front and rear of the peripheral wall of the housing 2, printing indicating the use of the housing 2 such as exclusive for the store is performed.

  The advertising sheets 12 and 13 are detachably adhered to the adhering surfaces 8a and 9a by an adhesive that is easy and strong to bond and does not remain on the adhering surfaces 8a and 9a after being peeled off. It is characterized by being.

  The flat plate portion 8 is formed in the vicinity of the opening edge on the long piece side of the peripheral wall of the casing 2.

  Moreover, the said flat board part 9 is formed in the opening edge vicinity of the short side of the said housing 2 surrounding wall.

  In the present invention, printing on the outer surface of the housing serves as an advertisement for the store, and since the affiliation and use become clear, it can be prevented from being taken home by mistake. Moreover, since the purchaser inevitably sees the POP printed on the POP sheet on the inner surface of the housing from the time when the purchaser holds the shopping basket, the advertising / advertisement effect is higher than before.

  Since the area is large on the long side of the housing, it is relatively large and can display a POP that is noticeable.

  By displaying the POP on the short side of the housing, the advertising / advertisement effect is further enhanced. The POPs may have the same contents or different ones. For example, a combination of a main POP and a sub-POP as a sub-POP in the sales contents of the day, It can be the POP of the associated product.

Hereinafter, the best mode of the present invention will be described with reference to the accompanying drawings.
1 (a) and 1 (b) are side views of the in-store shopping basket (hereinafter abbreviated as a shopping basket) according to the present invention in a stacked state, and FIG. 2 is a perspective view showing the basic shape of the shopping basket. It is.

  In the figure, a shopping basket 1 is made of a synthetic resin molded body, and is an actual size and an upper opening casing 2 having a long piece length of 45-50, a short piece length of 30-40, and a depth of 20-25. A flange 3 for stacking formed integrally with the upper opening edge of the housing 2 and a hinge 4 rotatably supported by hinges 4 integrally projecting at two locations in the longitudinal direction of the flange 3. And a pair of grips 5 having a letter shape.

  The shopping basket 1 is stored in a stacked state in a mobile wagon 6 with casters that is arranged near the entrance / exit in the store and next to the product transshipment table near the cash register. Take one bag 1 from the top, put the product purchased in the store into the shopping basket 1, settle the price of the product purchased at the cash register, transfer it to a shopping bag or your own shopping basket at the product transshipment stand, The operation of returning to the wagon 6 is performed.

  On the other hand, the store clerk, when the transshipment wagon 6 is filled with shopping baskets, transports it to the entrance / exit side, and then repeats the work of returning the empty wagon 6 on the entrance / exit side to the product transshipment side. ing.

  In the shopping basket 1 described above, a number of lightening slit holes 7 for lightening are formed in the peripheral wall and bottom plate of the casing 2. And the non-perforated flat plate part 8 that is slightly thinner than the general part is formed on the central upper part on both sides in the long piece direction of the peripheral wall, and is also thinner than the general part on the central upper part on both sides in the short piece direction. The non-perforated flat plate portion 9 has a predetermined area and is integrally formed. The area of the flat plate portion 8 is an actual size and is a horizontally long postcard size, and the area of the flat plate portion 9 is slightly smaller than this.

  Then, on one of the outer sides of the flat plate portion 8 on the long piece side, as shown in FIG. 1 (a), a printing surface 10 is formed on which characters “Ox store” representing the belonging of the shopping basket 1 are printed. On the other side, as shown in FIG. 1B, a printing surface 11 on which characters “dedicated to the store” indicating the use of the shopping basket 1 are printed is formed. The purchaser is prevented from taking home the shopping basket 1 by mistake. Of course, it is possible to print not only characters but also combinations of symbols such as trade names and marks indicating the store names. Moreover, you may form the printing surface of the same content also on the outer side of the flat plate part 9 of a short piece direction.

  And, as shown in FIG. 2, the inner flat surfaces of the flat plate portions 8 and 9 can be used as they are, but they are the bonding surfaces 8a and 9a that function as the bonding surfaces of the product POP sheet. ing.

  3 (a), 3 (b), and 4 show an example of a POP sheet that is attached to the inner surface side of each of the flat plate portions 8 and 9. FIG. First, FIG. 3A shows two main POP sheets 12 having vertical and horizontal dimensions corresponding to the area of the flat plate portion 8. On the display surface of the main POP sheet 12, for example, a sale product is a white dog mark. Milk is printed with letters and illustrations.

  FIG. 3B shows two sub-POP sheets 13 having vertical and horizontal dimensions corresponding to the flat plate portion 9, and the display surface of the sub-POP sheet 13 displays, for example, coffee with a thumbprint on the sale product. Are printed in combination with illustrations.

  Both POP sheets 12 and 13 enable continuous paper repeatedly printed with the same POP to be separated by a line pushing process or the like, and a weak adhesive 14 (see FIG. 4) is applied to the back side thereof, and the back side is previously provided. Each POP sheet 12 and 13 can be separated as an individual POP sheet by the attached release paper 15, as shown in FIG. By sticking on the inner surfaces of the flat plate portions 8 and 9, the shopping basket 1 itself can be used as an advertising medium. In this way, the POP sheet 12 is adhered to the adhesive surfaces 8a and 9a of the inner surfaces of the flat plate portions 8 and 9 by an adhesive that is easy and strong to adhere and does not remain on the adhesive surfaces 8a and 9a after being peeled off. , 13 are detachably adhered

  In addition, the site | part enclosed by the corner part by the perforation shown by the broken line of each POP sheet | seat 12 and 13 of FIG.3, 4 is the non-application | coating part 16 of the weak adhesive 14, and the POP sheet | seats 12 and 13 are unnecessary. In this case, the portion 16 can be easily peeled off from the flat plate portions 8 and 9 by raising the portion 16 with a finger from the perforation.

  Therefore, when the purchaser tries to pick up the shopping basket 1 near the entrance / exit, as shown by the line of FIG. 5, the long-side POP sheet 12 and the short-side POP sheet provided on the upper part of the inner surface of the casing 2 must be used. Since 13 is conspicuous at the same time, the purchaser sees both POP sheets 12 and 13 to obtain the required advertising effect.

  In the present embodiment, a pair of POP sheets 12 are attached to face the inner surface in the long piece direction, and a pair of POP sheets 13 having different contents are attached to face the inner surface in the short direction. Of course, the same POP content may be used for the places, and sheets of POP content that are different for the four places may be pasted.

  Moreover, although the POP content shown in the embodiment is fictitious, it may be associated with the relationship between milk and coffee, for example, depending on the actual content of the sale, and is irrelevant to each other. However, it is of course possible to set a large-priced item of the day or a large quantity of items in accordance with the sales strategy.

(A) is a side view which shows one side of the state which stacked the store exclusive shopping basket concerning this invention on the wagon, (b) is a side view which shows the other side of the shopping basket. It is a perspective view of the shopping basket. (A), (b) is explanatory drawing which shows an example of POP stuck on the shopping basket. It is a perspective view which shows the state which attached the POP to the shopping basket. It is a perspective view for explanation showing how the POP looks in the same shopping basket.

Explanation of symbols

DESCRIPTION OF SYMBOLS 1 Shopping basket 2 Housing 3 Flange 4 Hinge 5 Handle 6 Wagon 7 Slit hole 8 Long piece side flat plate part 9 Short piece side flat plate part 8a, 9a Adhesive surface 10, 11 Printing surface 12 POP sheet as long piece side advertisement sheet 13 POP sheet as short side advertising sheet

Claims (5)

An in-store shopping basket (1) used for merchandise transport by a buyer in the store,
A bag made of synthetic resin in a substantially rectangular shape, having an upper surface opened and a large number of slit holes (7) formed in the peripheral wall, and a handle (5) for handbags provided on the upper opening edge Body (2),
Non-perforated flat plate portions (8, 9) integrally formed with a predetermined area at the upper side portion of the peripheral wall of the housing (2),
The surface of the flat plate portion (8, 9) on the outside of the housing is a printed surface (10, 11) on which characters, symbols, etc. describing the store name, mark, application, etc. to which it belongs are printed,
The surface of the flat plate portion (8, 9) on the inner side of the housing is the sticking surface (8a, 9a) of the advertising sheet (12, 13) on which the advertisement display is printed. An in-store shopping basket characterized by being   Among the printed surfaces (10, 11), on one surface facing the left and right or the front and rear of the peripheral wall of the casing (2), printing indicating the possession of the casing (2) by the name of the store to which it belongs, a mark, and the like. The other surface facing the left and right or front and rear of the peripheral wall of the housing (2) is printed to indicate the use of the housing (2) for exclusive use in the store. The in-store shopping basket according to claim 1.   The advertising sheets (12, 13) are formed on the sticking surfaces (8a, 9a) by an adhesive that is easy and strong to bond and does not remain on the sticking surfaces (8a, 9a) after peeling. The in-store shopping basket according to claim 1, wherein the shopping basket is attached detachably.   The in-store shopping basket according to any one of claims 1 to 3, wherein the flat plate portion (8) is formed in the vicinity of an opening edge on a long side of the peripheral wall of the housing (2).   The in-store shopping basket according to any one of claims 1 to 4, wherein the flat plate portion (9) is formed in the vicinity of an opening edge on a short side of the peripheral wall of the housing (2).

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