JP2002037328A - Packing member with commodity information - Google Patents

Abstract

PROBLEM TO BE SOLVED: To provide a special packing member having commodity information in which commodity related information to be indicated to a customer is directly displayed at the commodity packing member and the customer can get the related commodity information by taking the commodity at hand at a selling spot or when the commodity is used after it is purchased. SOLUTION: An extension part of a standing pouch has a photograph 11 showing a real related commodity, an advertisement phrase 12, a catch copy 13 and a commodity name 14 displayed there.

Description

DETAILED DESCRIPTION OF THE INVENTION

[0001]

TECHNICAL FIELD The present invention relates to a package for goods,
The present invention relates to a package with product information on which information of another related product different from the product is displayed.

[0002]

2. Description of the Related Art Conventionally, in the sale of cosmetics, a specialized sales clerk selects and recommends an appropriate cosmetic at a store or a visiting sales destination while listening to the condition and demand of a customer's skin. (Face-to-face method). In contrast, recently,
With the flood of information about products and the fact that customers have some knowledge of products, customers are increasingly demanding that they voluntarily select products themselves. In addition, some customers feel sloppy with their sales associates. Therefore, as a new form of selling cosmetics, a method in which customers themselves select and purchase cosmetics from shelves (self-type) has been proposed and is being implemented at convenience stores and the like.

[0003]

However, since there is no opportunity to recommend related products, etc., which has been conventionally conducted in a face-to-face manner in the self-service sales floor, when a particular product is purchased, another related product is purchased. There is a problem that can not be interested. This is not only unfavorable in terms of product sales, but it is also disadvantageous for customers that it is difficult to obtain information on related products that can achieve better effects when used in combination. Become. Accordingly, information boards, posters, and various POPs that display information recommending combinations of related products have been presented in various places in the sales floor. However, they may give a cumbersome impression or purchase by customers. This can be a problem, as it can reduce motivation.

The present invention has been made in view of such circumstances, and displays product-related information to be presented to a customer directly on a product package so that the product can be used at a sales floor, at the time of use after product purchase, or the like.
An object of the present invention is to provide a special product information-attached package that enables a customer to obtain related product information by taking the product.

[0005]

In order to achieve the above object, the present invention relates to a package with product information, wherein a package for a product is provided with a related information display section for displaying information on the related product of the product. Let the body be the first gist.

[0006] Further, the present invention provides, among the above-mentioned package with product information, a package for the product, in particular, a standing pouch filled with a liquid product or a powder product,
In a second aspect, at least one of the front upper portion and the rear surface is provided with a related information display portion, and the package of the product is configured to arrange at least two types of products in front of a rigid plate serving as a back plate. A third aspect is that the rigid plate is provided with a related information display portion on a surface of the rigid plate that is in contact with the transparent bag.

[0007]

Next, an embodiment of the present invention will be described.

FIG. 1 shows an embodiment in which the present invention is applied to a standing pouch prepared for refilling a body soap (liquid) in a bottle container.
However, in the figure, it is displayed as a flat bag not filled with body soap.

The standing pouch is made of a plastic film or a laminate film of a plastic film and an aluminum foil, like a normal standing pouch. Suspension part 2 extended from the upper end
And an extension portion 3 further extended thereover.

The hanging portion 2 is heat-sealed on its front and rear surfaces, and an elliptical through hole 6 is formed in the center thereof. By utilizing the through hole 6,
As shown in FIG. 2, the standing pouch for refilling is hung on the neck portion 10a of the body soap containing the bottle container 10, and both can be sold as a set.

[0011] Then, the accommodation section 1 thereunder (return to FIG. 1).
In the center of the front surface (the surface exposed to the front side when displayed in the mode shown in FIG. 2) 1a, the product name 4 of the body soap, which is the contents of this standing pouch, is displayed in large size. The catch phrase 5 "Easily moisturizing botanicals-natural moisturizing treatment ingredients-" is displayed.

On the other hand, the extension 3 above the suspension 2
As in the case of the hanging unit 2, the front and rear surfaces are heat-sealed, and the front face 3a is a real product in which four types of face-washing foams belonging to the same product series as the body soap filled in the standing pouch are arranged. Photo 11 is displayed upside down. And, on the left side, similarly upside down, an advertising phrase 12 of “popular sale”,
The catchphrase 13 of the above-mentioned facial cleansing form, "Moisturizing and refreshing skin", and "XXX facial cleansing foam"
Product name 14 is displayed.

As described above, the standing pouch has, on the front face 3a thereof, information on a face-washing foam which is a related product which is different from the body soap which is the contents of the standing pouch but belongs to the same family as the body soap. As shown in FIG. 2, when the standing pouch, the main body, and the bottle container 10 are sold as a set as shown in FIG.
The function of advertising the information on the face-washing form is exhibited at the shoulder of 0, and plays the role of POP advertisement (advertisement at the time of purchase).

The information displayed on the extension unit 3 is
When the standing pouch is stored, or when the standing pouch is opened and the bottle container 10 is refilled with the body soap, it is noticed by the customer, so that the advertisement function can be exhibited at that time.

In the above example, information on related products is displayed on the front surface 3a of the extending portion 3 of the standing pouch, but as shown in FIG. , A square frame 15 for related information is provided,
The related information regarding the face-washing form may be displayed therein. In this example, as the related information, a real photograph 16 of the face-washing form, which is a related product, is displayed on the left side of the square frame 15, and the product name, catch phrase, effect, etc. of the face-washing form are displayed on the right side thereof. ing. The inside of the rectangular frame 15 is colored pink, while the surrounding ground color is white, so that it is conspicuous.

The effect of the body soap, which is the contents of the standing pouch, is displayed in a rectangular frame 17 below the box pouch, and a box frame 10 below the standing pouch is displayed in a square frame 18 below the box pouch. How to refill body soap into is displayed along with the illustration.

In this configuration, since the display of the related information is provided on the back side 1b of the standing pouch, the display is not visible from the outside at the time of display at the store. However, if the standing pouch is picked up and turned over, the customer can see the relevant information, and at that time, the same effect as in the example of FIG. 1 can be obtained.

Each of the standing pouches shown in FIGS. 1 and 3 has a special shape which can be hung on the neck 10a of the bottle container 10 and displayed and sold integrally with the bottle container 10. However, the present invention, the usual,
The present invention can also be applied to a substantially square standing pouch. An example is shown in FIG.

The standing pouch has a substantially rectangular shape when viewed from the front, and is filled with a liquid shampoo. A rectangular frame 21 for displaying related information is provided on the upper part of the back surface 20.
On top of that, a heading 21a of a "product information corner" is displayed. On the left side of the rectangular frame 21, there are displayed real photographs 22 of two kinds of essence treatments belonging to the same series of product series as the liquid shampoo and newly released soon. , "○
/ ○ (○ month ○ day) new release ”and 23
A series name 24 of a product “○”, a product name 25 of “Essence treatment”, and a description 26 about its effect are displayed.

The advantages of using this standing pouch (the dirt can be reduced, no dioxin is generated,
) Is displayed, and the effect of the shampoo, which is the contents of the standing pouch, is displayed in a rectangular frame 28 below the same.

Further, the present invention can be applied to a package in which a bottle container 10 and a standing pouch are set. As such a package, for example, FIG.
As shown in (a), a substantially rectangular back plate 30 made of a rigid plate such as cardboard is applied to the rear side of the set bottle container 10 and the standing pouch, and the transparent bag 31 is integrated. Is raised.

As shown in FIG. 6, the back plate 30 has a surface (a surface visible from the outside) 30a which is in contact with the transparent bag 31, and a shampoo, which is the contents of the standing pouch, on the left half as shown in FIG. Advertising, product description, etc. are displayed. Also, on the right half, "Product Information Corner"
Along with the headline 32 of the above, real photos 33 of two kinds of essence treatments that are related products of the above shampoo,
A series name 34 of a product "Umi no OO", a product name 35 of "Essence treatment", and a description 36 of its effect are displayed.

Further, even in a package in which the same bottle container 10 and a standing pouch are set, for example, as shown in FIG. In some cases, a substantially L-shaped back plate 30 ′ in side view extending along the lower part of the front surface is applied to the transparent bag 31 ′ for integration.

As shown in FIG. 7, on the back surface 30a 'of the back plate 30' on the side that contacts the transparent bag 31 'and on the back side, as shown in FIG. A shampoo advertisement, product description, etc. are displayed. On the right side, a real photo 4 of a hairspray belonging to the same product series as the shampoo above.
0, a product name 41 of “XXX hair water” and a description 42 about its effect are displayed.

These back plates 30, 30 'with related information
According to the package using, the portion displaying the related information is visible from the outside through the transparent bags 31 and 31 ′,
As in the above example, this part plays a role of a POP advertisement (advertisement at the time of purchase). Also, there is an opportunity to look at the backboards 30 and 30 'during storage and use, and each time the customer can be interested in related products.

In the present invention, the contents of the package are not particularly limited, and the present invention can be applied to packages of various products such as cosmetics and foods in addition to the body soap and shampoo. And, the packaging form is not limited to the standing pouch or the set package of the bottle container 10 and the standing pouch, but may be the bottle container 10 itself, or a package of a normal packaging container such as a bottle container, a can container, and a box container. Can also be applied. Among these, at least two types of products, such as a set of the bottle container 10 and a standing pouch, which are filled in the transparent bags 31, 31 'by applying the back plates 30, 30', and the like, The back plate 30, 30 'has a large area,
Since there is sufficient display space, information on related products can be put in relatively detail, which is preferable.

Further, in the present invention, the information of the related product displayed on the package can have an appropriate content according to the display space, such as a real photograph, a product name, an advertising phrase, a catch phrase, and the like. Although only text information may be used, in order to give the customer a more direct and strong impression, it is desirable to put as much as possible a real photograph of the related product, especially a color real photograph.

[0028]

As described above, according to the package with the product information of the present invention, not only the display of the product contained therein but also the information of the related product related to the product is displayed on the package. Since the package is displayed, the package itself can play a role of a POP advertisement of the related product in a state of being displayed at the store. Therefore, in a self-service store, the related product information can be obtained via the actual displayed product (package) itself without using an information board or a poster.
This can be provided to the customer, and the interior of the store can be set to a cleaner impression.

The related product information attached to the package is
Even when the package is stored or used, it is noticed by the customer, so that the advertisement function can be exhibited even at that time.

[Brief description of the drawings]

FIG. 1 is a front view showing one embodiment of the present invention.

FIG. 2 is an explanatory diagram of a display mode of the embodiment.

FIG. 3 is a front view showing another embodiment of the present invention.

FIG. 4 is a rear view showing still another embodiment of the present invention.

FIGS. 5A and 5B are explanatory diagrams showing another embodiment of the present invention.

FIG. 6 is an explanatory view of a back plate used in the embodiment shown in FIG. 5 (a).

FIG. 7 is an explanatory view of a back plate used in the embodiment shown in FIG. 5 (b).

[Explanation of symbols]

 11 Physical photograph 12 Advertising phrase 13 Tagline 14 Product name

Continued on the front page F term (reference) 3E062 AA20 AB01 AC02 AC09 BA08 BB02 DA02 DA06 3E064 AA11 BA17 BA21 BB03 BC18 EA23 FA04 FA06 GA01 HA06 HB02 HB03 HB04 HB05 HL05 HM01 HN05 3E067 AA03 AA13 EB13A05 BB05

Claims (3)

[Claims] 1. A package with merchandise information, characterized in that a package of merchandise is provided with a related information display section for displaying information on a merchandise related to the merchandise. 2. The package according to claim 1, wherein the package of the product is a standing pouch filled with a liquid product or a powder product, and a related information display portion is provided on at least one of the front upper portion and the rear surface. Package with product information. 3. The package of the product has a configuration in which at least two types of products are arranged in front of a rigid plate serving as a backboard and loaded in a transparent bag, and the package comes into contact with the transparent bag of the rigid plate. 2. A related information display section is provided on the side surface.
Package with product information described.