JP3110061U - In-store sales promotion display tool - Google Patents

Abstract

The present invention provides an over-the-counter sales promotion display tool that is inexpensive, has a good appearance at the time of display, is easy to mount, and can suppress a display space.
An over-the-counter sales promotion display tool 5 having a first locking portion 6 that can be locked to a product and a second locking portion 6 that can lock an accessory of the product 1 is provided. Further, the maximum width of the store sales promotion display tool 5 is set to be approximately the same as the width of the product body or smaller than the width of the product body. Further, the store sales promotion display tool 5 is partially or entirely made of a sheet of transparent or translucent material. In addition, the usage method and / or advertisement is written or pasted on the surface of the sheet.
[Selection] Figure 1

Description

  The present invention relates to an over-the-counter sales promotion display tool for commodities sold on a shelf in a store.

  In recent years, household daily necessities are often sold on the shelves in stores such as home centers. In such a sales method, in order to effectively use the store space, it is required to display as many items as possible on a limited shelf.

  By the way, there are various types of merchandise, and small items such as characters are sometimes attached to merchandise to be promoted for sales promotion. For example, in order to promote sales of green tea in a plastic bottle, a doll having a size of several centimeters is attached. In such a case, conventionally, a promotional item is put in an individual box such as a blister pack or a transparent box and attached to the product. Further, in the goldfish scooping at the festival, there are cases in which a promotional product is put in a transparent plastic bag and attached to the product in the same manner as a plastic bag used for take-out of the scooped goldfish.

  In addition, depending on the product, when the usage scene of the product is different, it may be necessary to sell the product with an attached part separately from the product body so that the product can be used in an optimal state. For example, it is convenient for a portable heat insulating container to have a different lid depending on the usage scene. FIG. 4 shows a standard portable heat retaining container 1, which is composed of a vacuum heat insulating container 2 and a lid 3 that also serves as a cup. If you want to drink tea filled in the vacuum insulation container 2, you can remove the lid 3 that also serves as a cup from the container body 2 and drink tea. A product lid 3 is sufficient. On the other hand, when it is desired to replenish water with one hand during exercise such as running, the standard lid 3 that also functions as a cup cannot drink the water in the vacuum heat insulating container 2 well. This is because the standard lid 3 cannot be replenished with water unless both hands are used. In view of this, conventionally, a lid 4 as an accessory that can be used to drink water well with only one hand as shown in FIG. 5 has been sold as an option. Therefore, a person who wants the function of drinking the beverage filled in the vacuum heat insulating container 2 using only one hand needs to purchase the lid 4 as an accessory part separately from the portable heat retaining container 1.

  However, since the lid 4 is an accessory part and is sold as an option, it is displayed separately from the portable heat insulating container 1. However, in such a display method, the appeal of being the lid 4 as an accessory part required when the usage method is different for the purchaser is insufficient. In order to appeal that the accessory is convenient for the purchaser, it is important that the accessory 4 is attached to the product 1 even when the product is displayed. Therefore, conventionally, the lid 4 as an accessory part is attached to the product 1 using an individual packaging box such as a blister pack or a transparent box as described above, or a plastic bag.

  However, the method of attaching the lid as an accessory part to the product using the individual packaging box such as the blister pack or the transparent box described above has a high unit price of the individual packaging box and is difficult to apply to the low-priced product. Met. In addition, if the lid as an accessory is in the individual packaging box, the purchaser may feel resistance to try to attach the lid as an accessory to the displayed product. Furthermore, the method of putting a lid, which is an accessory part, in a transparent plastic bag and attaching it to a product has the advantage that the plastic bag is inexpensive, but it does not look good at the time of display. Further, when the purchaser wants to replace the lid as an accessory part on a trial basis, there is a trouble that the lid has to be taken in and out of the plastic bag.

  The present invention has been made to solve the above-mentioned problems of the product display method, is inexpensive, has a good appearance at the time of display, is easy to attach, and can suppress the display space. The purpose is to provide a display tool.

  The device according to claim 1 has a first locking portion that can be locked to a product and a second locking portion that can lock an accessory part of the product. It is.

  The invention according to claim 2 is the display tool for over-the-counter sales promotion according to claim 1, wherein the first locking portion and / or the second locking portion is formed of an annular body.

  The invention according to claim 3 is characterized in that, in the display tool for over-the-counter sales promotion according to claim 1 or 2, when the accessory is locked to the second locking portion, the accessory is suspended. To do.

  The invention according to claim 4 is characterized in that, in the store sales promotion display tool according to any one of claims 1 to 3, the maximum width is substantially equal to or smaller than the width of the product body. To do.

  The invention according to claim 5 is characterized in that in the storefront sales promotion display tool according to any one of claims 1 to 4, a part or all thereof is made of a sheet of transparent or translucent material. is there.

  The invention according to claim 6 is characterized in that, in the display tool for over-the-counter sales promotion according to claim 5, a method of use and / or an advertisement is written or pasted on the surface of the sheet.

  According to the store sales promotion display tool of the first aspect of the present invention, when a product is displayed naked at the store, an accessory used for a different usage method can be displayed in a state of being attached to the product main body. In addition, it is inexpensive and can be attached simply by locking the product and attached parts to the store sales promotion display tool, so that the attaching operation can be performed in a short time.

  According to the shop sales promotion display tool of claim 2 of the present invention, since the first locking portion and / or the second locking portion is formed of an annular body, it is possible to reliably attach the product main body and the accessory parts. it can.

  According to the display tool for over-the-counter sales promotion of claim 3 in the present invention, when the accessory is locked to the second locking portion, the accessory is suspended, so that the area that occupies the display shelf is small. That's it.

  According to the display tool for over-the-counter sales promotion according to claim 4 of the present invention, since the maximum width is substantially equal to or smaller than the width of the product body, the space occupied on the display shelf can be reduced.

  According to the shop sales promotion display tool of claim 5 of the present invention, since the sheet is made of a transparent or translucent material, the product main body to be displayed is not hidden. Therefore, the product display effect on the purchaser is not impaired.

  According to the store sales promotion display tool of claim 6 of the present invention, the usage method is described or affixed on the surface of the sheet, so that even a general purchaser who is not a store clerk can easily attach a standard part to a product. It is possible to install the attached parts on a trial basis instead of Therefore, the buyer can fully understand the functions of the accessory parts, and the purchaser's willingness to purchase goods can be stimulated.

  Embodiments of the present invention will be described below with reference to the drawings. FIG. 1 shows a first embodiment of the present invention. The storefront sales promotion display tool 5 is made of a transparent or translucent synthetic resin sheet. Although the thickness of the sheet 5 is not functionally restricted, a thickness of 1 mm or less is usually sufficient because strong mechanical strength is not required. One end of the sheet 5 is provided with a first locking portion 6 that can be locked to the portable heat retaining container 1 that is a product. In the present embodiment, the first locking portion 6 is composed of an annular body 7, and a hole 8 is formed in the center portion. And the 2nd latching | locking part 9 which can latch the lid | cover 4 which is an accessory part of the said goods 1 is provided in the other end.

  In the present embodiment, the second locking portion 9 is also composed of an annular body 10. However, at one end 11 of the second locking portion 9, a usage method and / or advertisement is written or affixed on the sheet surface. Therefore, at first glance, the second locking portion 9 does not look like an annular body, but has a hole 12 to form an annular body 10.

  The length of the store sales promotion display tool 5 is such that the accessory part 4 is suspended when the accessory part 4 is locked to the second locking part 9. Further, the maximum width is set to be approximately equal to the width of the product body 2 or smaller than the width of the product body 2.

  FIG. 2 shows a second embodiment of the present invention. The store sales promotion display tool 5 is different from the first embodiment in the shapes of the first locking portion 6 and the second locking portion 9, and is otherwise the same as in the first embodiment. Specifically, in this embodiment, each of the locking portions 6 and 9 is not an annular body, but has a shape having openings 13 and 14 in a part of the annular shape.

  Next, a method of displaying the portable heat insulating container 1 and the accessory part 4 using the store sales promotion display tool 5 will be described. FIG. 3 is an external view showing the usage state of these storefront sales promotion display tools 5. The 1st latching | locking part 6 is latched by the goods which are sales objects, ie, the portable heat retention container 1. As shown in FIG. The first locking portion 6 can be reliably locked by being sandwiched between the main body 2 of the portable heat retaining container 1 and the lid 3 as a standard product. On the other hand, the lid 4 as an accessory is locked to the second locking portion 9. The second locking portion 9 is sandwiched between the drinking mouth provided on the upper portion of the lid 4 as an accessory and the cap 4a covering the drinking mouth, so that the second locking portion 9 can be reliably locked.

  According to the store sales promotion display tool 5 according to the present invention, when the product 1 is displayed naked at the store, it is possible to display the accessory 4 used for a different usage in a state attached to the product 1. Further, since the product 1 and the accessory part 4 can be attached simply by being locked to the store sales promotion display tool 5, there are advantages such as easy attachment work.

  As mentioned above, although this invention was demonstrated based on the Example, this invention is not limited to an above-described Example, Various deformation | transformation implementation can be performed. For example, in the above embodiment, the store sales promotion display tool 5 is manufactured from a transparent or translucent synthetic resin sheet. However, it can be manufactured from paper such as cardboard as necessary. Moreover, although the said Example demonstrated the case where only one attachment part 4 was attached to the goods 1 and displayed, it cannot be overemphasized that a plurality of attachment parts 4 can also be attached and displayed.

It is a top view which shows 1st Example of this invention. It is a top view which shows 2nd Example of this invention. It is an external view which shows the use condition of the display tool for shop front sales promotion by this invention. It is an external view of the heat insulation container using the lid | cover of a standard product. It is an external view of the heat insulation container using the lid | cover of an accessory.

Explanation of symbols

1 product (portable warming container)
2 Product body (container body, insulated container)
4 accessory parts (lid)
5 Display tool for sales promotion (sheet)
6 First locking portion 7 Annular body 9 Second locking portion
10 Ring

Claims (6)

A display tool for over-the-counter sales promotion, comprising: a first locking portion that can be locked to a product; and a second locking portion that can lock an accessory part of the product. The display tool for store sales promotion according to claim 1, wherein the first locking part and / or the second locking part is formed of an annular body. The display tool for store sales promotion according to claim 1 or 2, wherein when the accessory is locked to the second locking portion, the accessory is suspended. The display tool for store sales promotion according to any one of claims 1 to 3, wherein the maximum width is substantially equal to or smaller than the width of the product body. The display tool for store sales promotion according to any one of claims 1 to 4, wherein a part or all of the sheet is made of a sheet of transparent or translucent material. 6. The storefront sales promotion display tool according to claim 5, wherein a usage method and / or an advertisement is written or pasted on the surface of the sheet.

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