JP2023028384A - Information processing apparatus, information processing method, and information processing program - Google Patents

Abstract

To provide an information processing apparatus which is contributory to resolution of problems of a user, an information processing method, and an information processing program.SOLUTION: An information processing apparatus includes an estimation unit, a specifying unit, and a proposal unit. The estimation unit estimate a current problem of a user on the basis of behavior information of the user. The estimation unit specifies related problems related to the current problem, on the basis of transition information on transitions of past problems of other users. The proposal unit proposes content related to resolution of the specified related problems.SELECTED DRAWING: Figure 3

Description

The present invention relates to an information processing device, an information processing method, and an information processing program.

2. Description of the Related Art Conventionally, there is a technique of estimating a user's worries based on sensing data related to the user and presenting a message to the user according to the estimation result (see, for example, Patent Document 1).

WO2019/220745

However, the conventional technology only presents a message about the trouble, and there is a possibility that the trouble cannot be solved fundamentally.

The present application has been made in view of the above, and an object thereof is to provide an information processing apparatus, an information processing method, and an information processing program that can help solve problems of users.

An information processing apparatus according to the present application includes an estimating unit, a specifying unit, and a proposing unit. The estimation unit estimates the user's current worries based on the user's behavior information. The identifying unit identifies related worries related to the current worries based on transition information about changes in past worries of other users. The proposal unit proposes content related to solving the identified related trouble.

According to one aspect of the embodiment, there is an effect that it is possible to help solve the problem of the user.

FIG. 1 is a diagram illustrating information processing according to an embodiment. FIG. 2 is a diagram illustrating a configuration example of an information processing system according to the embodiment; FIG. 3 is a diagram illustrating a configuration example of an information processing apparatus according to the embodiment; FIG. 4 is a diagram showing an example of user information. FIG. 5 is a flowchart illustrating a procedure of information processing performed by the information processing apparatus according to the embodiment. FIG. 6 is a diagram illustrating an example of a hardware configuration;

Hereinafter, modes for implementing an information processing apparatus, an information processing method, and an information processing program according to the present application (hereinafter referred to as "embodiments") will be described in detail with reference to the drawings. The information processing apparatus, information processing method, and information processing program according to the present application are not limited to this embodiment. Also, in each of the following embodiments, the same parts are denoted by the same reference numerals, and overlapping descriptions are omitted.

(embodiment)
First, information processing executed by the information processing apparatus according to the embodiment will be described with reference to FIG. FIG. 1 is a diagram illustrating information processing according to an embodiment. Note that FIG. 1 shows an operation example of an information processing system S including the information processing device 1 according to the embodiment. As shown in FIG. 1 , an information processing system S according to the embodiment includes an information processing device 1 and a user terminal 50 .

In the information processing according to the embodiment, related worries related to the user's current worries are specified based on transition information about changes in other users' past worries, and content related to solutions to the related worries is proposed.

Specifically, first, the information processing apparatus 1 according to the embodiment acquires user behavior information via the user terminal 50 (step S1). The behavior information is, for example, information about behavior on the network, such as search behavior, purchase behavior of goods and services, and the like. Note that the behavior information may be acquired from, for example, a log server or the like that stores a user's behavior log.

Subsequently, the information processing apparatus 1 according to the embodiment estimates the user's current worries based on the acquired behavior information (step S2). For example, the information processing device 1 estimates a trouble based on a keyword or the like that is frequently searched in search behavior.

Subsequently, the information processing apparatus 1 according to the embodiment identifies related worries related to the current worries of the user based on transition information about changes in the past worries of other users (step S3). The transition information includes, for example, changes in past troubles, actions that lead to the solution of the troubles, and ease of solution that indicates the ease with which the troubles can be solved by such actions.

For example, changes in past worries can be generated by calculating a degree of relevance such as KQS (Knot Quality Score) from the search ratio between search keywords of other users, and adding chronological information between search keywords. Further, the behavior that leads to the solution of the trouble is, for example, a behavior that other users differ from usual among the behaviors associated with the service (search service, shopping service, etc.) during a certain period before and after the trouble. Solvability is, for example, aggregating the ratio of cases where the next problem is moved to the next problem and the case where the next problem is not followed by the action for solving the problem that is connected from a certain problem with a degree of relevance above a certain level, and does not go to the next problem. The higher the ratio, the easier (easier) the problem to deal with.

Related troubles are troubles that the user has had in the past and are still unresolved, latent troubles that the user does not think are troubles, and the like. In other words, the related affliction is the affliction that caused the current affliction to arise.

For example, the information processing device 1 generates a model that learns the features included in the transition information and outputs information about related worries, and inputs the current worries to the information (for example, score) output from the model. Identify related afflictions based on In addition, the information processing apparatus 1 identifies related worries based on changes in worries of other users whose attributes are similar to those of the user. This is because other users with similar attributes are likely to have the same concerns as the user. In addition, the information processing device 1 identifies related worries with high solvability based on the solvability of the behavior information included in the transition information. In other words, the information processing apparatus 1 can more easily solve the current problem by allowing the user to solve the related problem with high solvability. In addition, the information processing device 1 identifies related worries that contribute to solving the user's current worries. In other words, the information processing device 1 identifies related troubles that are likely to be directly connected to the solution of the current trouble.

In other words, the information processing apparatus 1 can easily identify related worries related to the current worries by using changes in worries of users who have had the same worries as the current worries that the user has in the past. can.

Subsequently, the information processing apparatus 1 according to the embodiment proposes content related to solving the identified related trouble to the user via the user terminal 50 (step S4). For example, the information processing device 1 proposes content related to behavior (search behavior or purchase behavior) related to the user's related worries. That is, the information processing device 1 proposes content (advertisement, message, etc.) that prompts action for solving the related trouble.

As described above, the information processing apparatus 1 according to the embodiment can help solve the user's current problem by solving the related problem when the current problem cannot be solved directly. .

Next, a configuration example of the information processing system S according to the embodiment will be described with reference to FIG. FIG. 2 is a block diagram showing a configuration example of the information processing system S according to the embodiment. As shown in FIG. 2, in an information processing system S according to the embodiment, an information processing device 1 and a plurality of user terminals 50 are connected to a network N by wire or wirelessly. The network N is, for example, the Internet, a WAN (Wide Area Network), a LAN (Local Area Network), or the like.

The information processing device 1 is a server device that executes an information processing method. The information processing device 1 acquires behavior information from the user terminal 50 or the like, and provides the user terminal 50 with content related to solving worries.

The user terminal 50 is a terminal device owned by a user. The user terminal 50 can be any type of terminal device such as a smart phone, desktop PC, notebook PC, tablet PC, or the like.

Next, a configuration example of the information processing apparatus 1 will be described with reference to FIG.

FIG. 3 is a diagram showing a configuration example of the information processing device 1 according to the embodiment. As shown in FIG. 3 , the information processing device 1 has a communication section 2 , a control section 3 and a storage section 4 . The control unit 3 includes an acquisition unit 31 , an estimation unit 32 , a specification unit 33 and a proposal unit 34 . The storage unit 4 stores user information 41 and transition information 42 .

The communication unit 2 is realized by, for example, a NIC (Network Interface Card) or the like. The communication unit 2 is connected to a network by wire or wirelessly.

The control unit 3 is a controller, and for example, various programs (information processing (corresponding to an example of a program) is executed using a RAM or the like as a work area. In addition, the control unit 3 is a controller, and may be implemented by an integrated circuit such as an ASIC (Application Specific Integrated Circuit), an FPGA (Field Programmable Gate Array), or a GPGPU (General Purpose Graphic Processing Unit). .

The storage unit 4 is realized by, for example, a semiconductor memory device such as a RAM (Random Access Memory) or a flash memory, or a storage device such as a hard disk or an optical disc.

The user information 41 is information about users. FIG. 4 is a diagram showing an example of the user information 41. As shown in FIG. As shown in FIG. 4, the user information 41 includes items such as "user ID", "attribute information", and "behavior information".

“User ID” is identification information that identifies a user. The “attribute information” is information about user attributes, including psychographic attributes, demographic attributes, and the like. “Behavior information” is information about user behavior, and includes, for example, search behavior and purchase behavior.

The transition information 42 is information about the transition of other users' past worries. The transition information 42 includes, for example, information such as changes in past worries, actions leading to the resolution of the worries, and ease of solution indicating how easily the worries can be resolved by such actions.

Next, each function (acquisition unit 31, estimation unit 32, identification unit 33, and proposal unit 34) of the control unit 3 of the information processing device 1 will be described.

The acquisition unit 31 acquires various types of information. For example, the acquisition unit 31 acquires user behavior information. The behavior information is, for example, search behavior, purchase behavior, and the like. The acquisition unit 31 also acquires transition information of other users.

The estimation unit 32 estimates the user's current worries based on the user's behavior information. For example, the estimating unit 32 estimates the current troubles from the user's most recent search behavior and purchase behavior. For example, the estimating unit 32 estimates current worries based on keywords frequently searched for in a search service, questions asked by users in a service for answering questions, and the like.

The identifying unit 33 identifies related worries related to the user's current worries based on transition information about changes in other users' past worries. For example, the identifying unit 33 learns the features included in the transition information, generates a model that outputs information about related worries, and inputs the current worries based on the information (for example, score) output from the model. to identify related concerns.

Further, the specifying unit 33 specifies related worries based on changes in worries of other users whose attributes are similar to those of the user. This is because other users with similar attributes are likely to have the same concerns as the user.

Further, the identifying unit 33 identifies related troubles with high solvability based on the solvability of the behavior information included in the transition information. In other words, the specifying unit 33 can more easily solve the current problem by having the user solve the related problem with high solvability.

The specifying unit 33 also specifies related worries that contribute to solving the user's current worries. In other words, the identifying unit 33 identifies related worries that are likely to be directly linked to the solution of the current worry.

The proposing unit 34 proposes content related to solving the identified related trouble. For example, the suggesting unit 34 proposes content related to behaviors related to related worries of the user. In other words, the proposal unit 34 proposes content (advertisements, messages, etc.) that prompts action for solving related worries.

Next, an information processing procedure performed by the information processing apparatus 1 according to the embodiment will be described with reference to FIG. 5 . FIG. 5 is a flow chart showing the processing procedure of information processing executed by the information processing apparatus 1 according to the embodiment.

As shown in FIG. 5, the control unit 3 first acquires behavior information from the user terminal 50 (step S101). Subsequently, the control unit 3 estimates the user's current worries based on the behavior information (step S102). Subsequently, the control unit 3 identifies related worries related to the current worries of the user based on transition information about changes in the past worries of other users (step S103). Subsequently, the control unit 3 proposes content related to solving the identified related trouble (step S104), and terminates the process.

〔others〕
Also, among the processes described in the above embodiments, some of the processes described as being automatically performed can also be performed manually. Alternatively, all or part of the processes described as being performed manually can be performed automatically by known methods. In addition, information including processing procedures, specific names, various data and parameters shown in the above documents and drawings can be arbitrarily changed unless otherwise specified. For example, the various information shown in each drawing is not limited to the illustrated information.

Also, each component of each device illustrated is functionally conceptual, and does not necessarily need to be physically configured as illustrated. In other words, the specific form of distribution and integration of each device is not limited to the one shown in the figure, and all or part of them can be functionally or physically distributed and integrated in arbitrary units according to various loads and usage conditions. Can be integrated and configured.

For example, part or all of the storage unit 4 shown in FIG. 3 may be held in a storage server or the like instead of being held by each device. In this case, each device acquires various information by accessing the storage server.

[Hardware configuration]
Also, the information processing apparatus 1 according to the above-described embodiments is implemented by a computer 1000 configured as shown in FIG. 6, for example. FIG. 6 is a diagram illustrating an example of a hardware configuration; A computer 1000 is connected to an output device 1010 and an input device 1020, and an arithmetic device 1030, a primary storage device 1040, a secondary storage device 1050, an output IF (Interface) 1060, an input IF 1070, and a network IF 1080 are connected via a bus 1090. have

The arithmetic device 1030 operates based on programs stored in the primary storage device 1040 and the secondary storage device 1050, programs read from the input device 1020, and the like, and executes various processes. The primary storage device 1040 is a memory device such as a RAM that temporarily stores data used by the arithmetic device 1030 for various calculations. The secondary storage device 1050 is a storage device in which data used for various calculations by the arithmetic device 1030 and various databases are registered. It is realized by

The output IF 1060 is an interface for transmitting information to be output to the output device 1010 that outputs various types of information such as a monitor and a printer. It is realized by a connector conforming to a standard such as HDMI (registered trademark) (High Definition Multimedia Interface). Also, the input IF 1070 is an interface for receiving information from various input devices 1020 such as a mouse, keyboard, scanner, etc., and is realized by, for example, USB.

Note that the input device 1020 includes, for example, optical recording media such as CDs (Compact Discs), DVDs (Digital Versatile Discs), PDs (Phase change rewritable discs), magneto-optical recording media such as MOs (Magneto-Optical discs), and tapes. It may be a device that reads information from a medium, a magnetic recording medium, a semiconductor memory, or the like. Also, the input device 1020 may be an external storage medium such as a USB memory.

Network IF 1080 receives data from other devices via network N and sends the data to arithmetic device 1030, and also transmits data generated by arithmetic device 1030 via network N to other devices.

The arithmetic device 1030 controls the output device 1010 and the input device 1020 via the output IF 1060 and the input IF 1070 . For example, arithmetic device 1030 loads a program from input device 1020 or secondary storage device 1050 onto primary storage device 1040 and executes the loaded program.

For example, when the computer 1000 functions as the information processing device 1 , the arithmetic device 1030 of the computer 1000 implements the functions of the control unit 3 by executing programs loaded on the primary storage device 1040 .

〔effect〕
As described above, the information processing device 1 according to the embodiment includes the estimation unit 32, the identification unit 33, and the proposal unit . The estimation unit 32 estimates the user's current worries based on the user's behavior information. The identifying unit 33 identifies related worries related to current worries based on transition information about changes in past worries of other users. The proposing unit 34 proposes content related to solving the identified related trouble. The identifying unit 33 identifies related concerns based on changes in concerns of other users whose attributes are similar to those of the user. The transition information includes behavior information of other users that leads to resolution of past worries, and ease of solution of the behavior information. The identifying unit 33 identifies related worries with high solvability based on the solvability of the behavior information included in the transition information. The ease of solution is high when no new worries have arisen after the past worries have been resolved by the behavior information. The identifying unit 33 identifies related worries that contribute to solving the user's current worries. The proposing unit 34 proposes content related to actions to be taken with respect to the user's related worries. The identification unit 33 learns the features included in the transition information, generates a model, and identifies the information output from the model by inputting the current trouble as a related trouble. With such a configuration, it is possible to help solve the problems of the user.

As described above, some of the embodiments of the present application have been described in detail based on the drawings. It is possible to carry out the invention in other forms with modifications.

〔others〕
Further, among the processes described in the above embodiments, all or part of the processes described as being automatically performed can be manually performed, or the processes described as being performed manually can be performed manually. All or part of this can also be done automatically by known methods. In addition, information including processing procedures, specific names, various data and parameters shown in the above documents and drawings can be arbitrarily changed unless otherwise specified. For example, the various information shown in each drawing is not limited to the illustrated information.

Also, each component of each device illustrated is functionally conceptual, and does not necessarily need to be physically configured as illustrated. In other words, the specific form of distribution and integration of each device is not limited to the one shown in the figure, and all or part of them can be functionally or physically distributed and integrated in arbitrary units according to various loads and usage conditions. Can be integrated and configured.

Further, each processing described in the above-described embodiments can be appropriately combined within a range that does not contradict the content of the processing.

Also, the "section, module, unit" described above can be read as "means" or "circuit". For example, the control unit 3 can be read as control means or a control circuit.

1 information processing device 2 communication unit 3 control unit 4 storage unit 31 acquisition unit 32 estimation unit 33 identification unit 34 proposal unit 41 user information 42 transition information 50 user terminal S information processing system

Claims (9)

an estimation unit that estimates the user's current worries based on the user's behavior information;
a specifying unit that specifies related worries related to the current worries based on transition information about changes in past worries of other users;
an information processing apparatus, comprising: a proposal unit that proposes content related to solving the identified related trouble. The identification unit
The information processing apparatus according to claim 1, wherein the related trouble is specified based on the transition of the trouble of the other user whose attributes are similar to those of the user. The transition information is
including the behavior information of the other user that leads to the resolution of the past troubles, and the ease of solving the troubles by the behavior information,
The identification unit
3. The information processing apparatus according to claim 1, wherein the related trouble with high solvability is specified based on the solvability of the behavior information included in the transition information. The ease of solution is
4. The information processing apparatus according to claim 3, wherein the easiness is increased when no new worries have arisen after the past worries have been resolved by the action information. The identification unit
5. The information processing apparatus according to any one of claims 1 to 4, wherein the related troubles that contribute to solving the current troubles of the user are specified. The proposal department
6. The information processing apparatus according to any one of claims 1 to 5, wherein the content related to the behavior of the user regarding the related worries is proposed. The identification unit
Features included in the transition information are learned to generate a model, and the information output from the model by inputting the current worries is specified as the related worries. The information processing device according to any one of the above. A computer-executed information processing method comprising:
an estimation step of estimating the user's current worries based on the user's behavior information;
an identifying step of identifying related worries related to the current worries based on transition information about transitions of past worries of other users;
and a proposing step of proposing content related to solving the identified related trouble. an estimation procedure for estimating the user's current worries based on the user's behavior information;
an identification procedure for identifying related worries related to the current worries based on transition information about transitions of past worries of other users;
An information processing program for causing a computer to execute a proposal procedure for proposing content related to solving the identified related trouble.

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