JP7181432B1 - Information processing device, information processing method and information processing program - Google Patents

Abstract

An information processing apparatus, an information processing method, and an information processing program capable of providing better services are provided. An information processing apparatus according to the present application includes a detection unit, a determination unit, and a proposal unit. The detection unit detects a product conversation about a target product for joint purchase from among conversations held in a group in which a plurality of users can converse. When the product conversation is detected, the determination unit determines whether or not the group is a target group for joint purchase of the target product, based on the information of the group in which the product conversation took place. The proposal unit proposes the target group as a group purchase target to the seller of the target product when it is determined to be the target group. [Selection drawing] Fig. 3

Description

The present invention relates to an information processing device, an information processing method, and an information processing program.

In recent years, there is a service that enables real-time transmission and reception of messages, data, etc. in a chat format using a user's terminal device (see, for example, Patent Document 1).

JP 2022-58711 A

However, the conventional technology leaves room for improvement in terms of providing better services to users.

The present application has been made in view of the above, and aims to provide an information processing apparatus, an information processing method, and an information processing program capable of providing better services.

An information processing apparatus according to the present application includes a detection unit, a determination unit, and a proposal unit. The detection unit detects, from among conversations held in a group in which a plurality of users can converse, product conversations regarding target products that are the target of joint purchase. When the product conversation is detected, the determination unit determines whether or not the group is a target group for joint purchase of the target product, based on information on the group in which the product conversation has been conducted. The proposal unit proposes the target group as a joint purchase target to a sales source of the target product when the product is determined to be the target group.

According to one aspect of the embodiment, there is an effect that better service can be provided.

FIG. 1 is a diagram illustrating processing executed by an information processing apparatus according to an embodiment. FIG. 2 is a diagram illustrating a configuration example of an information processing system according to the embodiment; FIG. 3 is a diagram illustrating a configuration example of an information processing apparatus according to the embodiment; FIG. 4 is a diagram showing an example of user information. FIG. 5 is a diagram showing an example of product information. FIG. 6 is a diagram showing an example of seller information. FIG. 7 is a flowchart illustrating a procedure of information processing performed by the information processing apparatus according to the embodiment; FIG. 8 is a diagram illustrating an example of a hardware configuration;

Hereinafter, modes for implementing an information processing apparatus, an information processing method, and an information processing program according to the present application (hereinafter referred to as "embodiments") will be described in detail with reference to the drawings. The information processing apparatus, information processing method, and information processing program according to the present application are not limited to this embodiment. Also, in each of the following embodiments, the same parts are denoted by the same reference numerals, and overlapping descriptions are omitted.

(embodiment)
First, processing executed by the information processing apparatus according to the embodiment will be described with reference to FIG. FIG. 1 is a diagram illustrating processing executed by an information processing apparatus according to an embodiment. Note that FIG. 1 shows an operation example of an information processing system S including the information processing device 1 according to the embodiment. As shown in FIG. 1 , an information processing system S according to the embodiment includes an information processing device 1 , a user terminal 100 and a vendor terminal 200 .

In the information processing system S according to the embodiment, a product conversation about a product is detected from among conversations held in a group in which a plurality of users can converse, and based on the information of the group in which the product conversation took place, a target product is identified. Propose the target group as a group purchase target to the sales source of

Specifically, each user terminal 100 belonging to a predetermined group conducts a conversation by transmitting and receiving messages via the information processing device 1 in a chat format, for example (step S1).

Subsequently, the information processing device 1 detects a product conversation, which is a conversation about the target product for joint purchase, from among the conversations held in the group (step S2). A product conversation is, for example, a message such as product name, function, performance, and model. The target product is, for example, a product to which a privilege (such as a discount) is given by purchasing a plurality of products, or a product to which a privilege is given when the number of users who purchase the product reaches or exceeds a predetermined number.

Subsequently, when the product conversation is detected, the information processing device 1 determines whether or not the group is the target group for joint purchase of the target product based on the group information (step S3). For example, the information processing apparatus 1 determines whether or not there is an intention to jointly purchase a specific product based on the attribute information of the group (or the users belonging to the group) and the conversation history of the group.

Subsequently, when the information processing apparatus 1 determines that the target group is the target group for joint purchase, the information processing apparatus 1 proposes the target group as the target for joint purchase to the seller of the target product (step S4).

As described above, according to the information processing apparatus 1 according to the embodiment, when product conversation is detected, based on group information, the target product is proposed to the seller as a target group for joint purchase of the target product. Users (groups) who are highly likely to jointly purchase are proposed to the seller. That is, according to the information processing device 1 according to the embodiment, it is possible to provide better service to the user.

Next, a configuration example of the information processing system S according to the embodiment will be described with reference to FIG. FIG. 2 is a block diagram showing a configuration example of the information processing system S according to the embodiment. As shown in FIG. 2, in an information processing system S according to the embodiment, an information processing device 1 and a plurality of user terminals 100 are connected to a network N by wire or wirelessly. The network N is, for example, the Internet, a WAN (Wide Area Network), a LAN (Local Area Network), or the like.

The information processing device 1 is a server device that executes the information processing method according to the embodiment. The information processing device 1 detects a product conversation about a product from conversations held in a group in which a plurality of users can talk, and based on the information of the group in which the product conversation took place, to the seller of the target product. In contrast, the target group is proposed as a target for joint purchase.

Further, the information processing apparatus 1 cooperates with a plurality of user terminals 100, and provides each user terminal 100 with API (Application Programming Interface) services for various applications (hereinafter referred to as applications), etc., and information for providing various data. It is a processing device, and is realized by a server device, a cloud system, or the like.

Further, the information processing device 1 may be an information processing device that provides some kind of web service online to each user terminal 100 . For example, the information processing apparatus 1 provides, as Web services, Internet connection, search service, SNS (Social Networking Service), electronic commerce (EC: Electronic Commerce), electronic payment, online game, online banking, online trading, accommodation/ticket reservation. , video/music distribution, news, maps, route search, route guidance, route information, operation information, weather forecast, etc. may be provided. In practice, the information processing apparatus 1 may cooperate with various servers that provide web services as described above, mediate the web services, or take charge of the processing of the web services.

A user terminal 100 is a terminal device owned by a user. The user terminal 100 can be any type of terminal device such as a smart phone, desktop PC, notebook PC, tablet PC, or the like. The user terminal 100 transmits various types of information to the information processing device 1 and the like, and receives information provided from the information processing device 1 and the like.

The sales source terminal 200 is a terminal device possessed by the sales user. Any type of terminal device such as a smart phone, a desktop PC, a notebook PC, a tablet PC, or the like can be used as the vendor terminal 200 . The marketer terminal 200 transmits various types of information to the information processing device 1 and the like, and receives information provided from the information processing device 1 and the like.

Next, a configuration example of the information processing apparatus 1 will be described with reference to FIG.

FIG. 3 is a diagram showing a configuration example of the information processing device 1 according to the embodiment. As shown in FIG. 3 , the information processing device 1 has a communication section 2 , a control section 3 and a storage section 4 . The control unit 3 includes an acquisition unit 31 , a detection unit 32 , a determination unit 33 and a proposal unit 34 . The storage unit 4 stores user information 41 , product information 42 and seller information 43 .

The communication unit 2 is realized by, for example, a NIC (Network Interface Card) or the like. The communication unit 2 is connected to a network by wire or wirelessly.

The control unit 3 is a controller, and for example, various programs (information processing (corresponding to an example of a program) is executed using a RAM or the like as a work area. In addition, the control unit 3 is a controller, and may be implemented by an integrated circuit such as an ASIC (Application Specific Integrated Circuit), an FPGA (Field Programmable Gate Array), or a GPGPU (General Purpose Graphic Processing Unit). .

The storage unit 4 is realized by, for example, a semiconductor memory device such as a RAM (Random Access Memory) or a flash memory, or a storage device such as a hard disk or an optical disc.

The user information 41 is information about users. FIG. 4 is a diagram showing an example of the user information 41. As shown in FIG. As shown in FIG. 4, the user information 41 includes items such as "user ID", "attribute information", and "action history".

“User ID” is identification information that identifies a user. The “attribute information” is information about user attributes, including psychographic attributes, demographic attributes, and the like. "Action history" is the user's action history on the network. The “action history” is, for example, the user's search behavior, purchase behavior, conversation history, and the like.

The product information 42 is information about products. FIG. 5 is a diagram showing an example of the product information 42. As shown in FIG. As shown in FIG. 5, the product information 42 includes items such as "product ID" and "product information".

“Product ID” is identification information for identifying the product. "Product information" is information about the product. The "merchandise information" includes, for example, the name of the merchandise, the distributor, the privilege of joint purchase, the conditions for receiving the privilege, and the like.

The seller information 43 is information about the selling user. FIG. 6 is a diagram showing an example of the seller information 43. As shown in FIG. As shown in FIG. 6, the seller information 43 includes items such as "seller ID", "store information", and "products handled".

“Seller ID” is identification information that identifies a selling user. "Store information" is information about stores managed by sales users. "Store information" includes, for example, store name, location, and category (retail, etc.). "Handled product" is information indicating the product handled by the sales user, and the product ID shown in FIG. 5 is input.

Next, each function (acquisition unit 31, detection unit 32, determination unit 33, and proposal unit 34) of the control unit 3 of the information processing device 1 will be described.

Acquisition unit 31 acquires a conversation held in a group. A conversation is a message sent or received by a user.

The detection unit 32 detects product conversations about the target product that is the target of joint purchase from conversations held in a group in which a plurality of users can converse. The target product is, for example, a product that can receive a privilege (discount, etc.) by purchasing a plurality of products, or a product that can receive a privilege when the number of users who purchase the product is equal to or greater than a predetermined value. The product conversation is, for example, a message about the product name, function, performance, model, and the like.

When product conversation is detected in a group, the determination unit 33 determines whether or not the group is a target group for joint purchase of the target product based on group information. In other words, the determination unit 33 determines whether or not the users belonging to the group have the intention of jointly purchasing the target product.

For example, the determination unit 33 determines whether or not the group belongs to the target group based on the group attribute information and the conversation history of the group. For example, the determination unit 33 determines whether or not a group is a target group using a model in which group attribute information and conversation history are used as explanatory variables, and scores indicating joint purchase intentions are used as objective variables. Specifically, when the score output from the model is equal to or greater than the threshold, it is determined that the group belongs to the target group.

Also, as an explanatory variable of the model, for example, the relationship between users in a group may be used. A relationship is the strength of an economic connection between users. For example, if the source of funds is the same, such as family members, the relationship is strong, and if the sources of funds are different, such as friends, the relationship is weak.

Further, the degree of agreement of other users with respect to the message sent by the user may be used as an explanatory variable of the model. In other words, the degree of approval, which is an indicator of whether or not other users agree with the joint purchase when the user indicates the intention of the joint purchase, is used as an explanatory variable.

The proposal unit 34 proposes the target group as a group purchase target to the seller of the target product when the determination unit 33 determines that the target group is a group purchase target group. The proposal unit 34 also presents attribute information of the target group, the number of users belonging to the group, and the like.

Next, an information processing procedure performed by the information processing apparatus 1 according to the embodiment will be described with reference to FIG. 7 . FIG. 7 is a flowchart showing the processing procedure of information processing executed by the information processing apparatus 1 according to the embodiment.

As shown in FIG. 7, the control unit 3 first acquires conversations of users in the group (step S101).

Subsequently, the control unit 3 detects product conversations, which are conversations about products, from the user's conversations (step S102).

Subsequently, when the product conversation is detected, the control unit 3 determines whether or not the group is a target group for joint purchase of the target product based on the information of the group in which the product conversation was conducted (step S103). ).

Subsequently, when it is determined to be the target group, the control unit 3 proposes the target group to the seller of the target product as a group purchase target (step S104), and ends the process. If the product is not determined to belong to the target group, no proposal is made to the distributor.

〔others〕
Also, among the processes described in the above embodiments, some of the processes described as being automatically performed can also be performed manually. Alternatively, all or part of the processes described as being performed manually can be performed automatically by known methods. In addition, information including processing procedures, specific names, various data and parameters shown in the above documents and drawings can be arbitrarily changed unless otherwise specified. For example, the various information shown in each drawing is not limited to the illustrated information.

Also, each component of each device illustrated is functionally conceptual, and does not necessarily need to be physically configured as illustrated. In other words, the specific form of distribution and integration of each device is not limited to the one shown in the figure, and all or part of them can be functionally or physically distributed and integrated in arbitrary units according to various loads and usage conditions. Can be integrated and configured.

For example, part or all of the storage unit 4 shown in FIG. 3 may be held in a storage server or the like instead of being held by each device. In this case, each device acquires various information by accessing the storage server.

[Hardware configuration]
Further, the information processing apparatus 1 according to the above-described embodiments is implemented by a computer 1000 configured as shown in FIG. 8, for example. FIG. 8 is a diagram illustrating an example of a hardware configuration; A computer 1000 is connected to an output device 1010 and an input device 1020, and an arithmetic device 1030, a primary storage device 1040, a secondary storage device 1050, an output IF (Interface) 1060, an input IF 1070, and a network IF 1080 are connected via a bus 1090. have

The arithmetic device 1030 operates based on programs stored in the primary storage device 1040 and the secondary storage device 1050, programs read from the input device 1020, and the like, and executes various processes. The primary storage device 1040 is a memory device such as a RAM that temporarily stores data used by the arithmetic device 1030 for various calculations. The secondary storage device 1050 is a storage device in which data used for various calculations by the arithmetic device 1030 and various databases are registered. It is realized by

The output IF 1060 is an interface for transmitting information to be output to the output device 1010 that outputs various types of information such as a monitor and a printer. It is realized by a connector conforming to a standard such as HDMI (registered trademark) (High Definition Multimedia Interface). Also, the input IF 1070 is an interface for receiving information from various input devices 1020 such as a mouse, keyboard, scanner, etc., and is realized by, for example, USB.

Note that the input device 1020 includes, for example, optical recording media such as CDs (Compact Discs), DVDs (Digital Versatile Discs), PDs (Phase change rewritable discs), magneto-optical recording media such as MOs (Magneto-Optical discs), and tapes. It may be a device that reads information from a medium, a magnetic recording medium, a semiconductor memory, or the like. Also, the input device 1020 may be an external storage medium such as a USB memory.

Network IF 1080 receives data from other devices via network N and sends the data to arithmetic device 1030, and also transmits data generated by arithmetic device 1030 via network N to other devices.

The arithmetic device 1030 controls the output device 1010 and the input device 1020 via the output IF 1060 and the input IF 1070 . For example, arithmetic device 1030 loads a program from input device 1020 or secondary storage device 1050 onto primary storage device 1040 and executes the loaded program.

For example, when the computer 1000 functions as the information processing device 1 , the arithmetic device 1030 of the computer 1000 implements the functions of the control unit 3 by executing programs loaded on the primary storage device 1040 .

〔effect〕
As described above, the information processing device 1 according to the embodiment includes the detection unit 32, the determination unit 33, and the proposal unit . The detection unit 32 detects product conversations about the target product that is the target of joint purchase from conversations held in a group in which a plurality of users can converse. When the product conversation is detected, the determination unit 33 determines whether or not the group is a target group for joint purchase of the target product based on the information of the group in which the product conversation was conducted. The proposal unit 34 proposes the target group as a joint purchase target to the seller of the target product when it is determined that the product is the target group. With such a configuration, better service can be provided to the user.

As described above, some of the embodiments of the present application have been described in detail based on the drawings. It is possible to carry out the invention in other forms with modifications.

〔others〕
Further, among the processes described in the above embodiments, all or part of the processes described as being automatically performed can be manually performed, or the processes described as being performed manually can be performed manually. All or part of this can also be done automatically by known methods. In addition, information including processing procedures, specific names, various data and parameters shown in the above documents and drawings can be arbitrarily changed unless otherwise specified. For example, the various information shown in each drawing is not limited to the illustrated information.

Also, each component of each device illustrated is functionally conceptual, and does not necessarily need to be physically configured as illustrated. In other words, the specific form of distribution and integration of each device is not limited to the one shown in the figure, and all or part of them can be functionally or physically distributed and integrated in arbitrary units according to various loads and usage conditions. Can be integrated and configured.

Further, each processing described in the above-described embodiments can be appropriately combined within a range that does not contradict the content of the processing.

Also, the "section, module, unit" described above can be read as "means" or "circuit". For example, the control unit 3 can be read as control means or a control circuit.

1 information processing device 2 communication unit 3 control unit 4 storage unit 31 acquisition unit 32 detection unit 33 determination unit 34 proposal unit 41 user information 42 product information 43 seller information 100 user terminal 200 seller terminal S information processing system

Claims (8)

a detection unit that detects a product conversation about a target product that is the target of joint purchase from among conversations held in a group in which a plurality of users can converse;
a determination unit that determines, when the product conversation is detected, whether or not the group is a target group for joint purchase of the target product, based on the information of the group in which the product conversation was conducted;
and a proposing unit that, when determined to be the target group, proposes the target group as a group purchase target to a seller of the target product. The determination unit is
2. The target group is determined based on the score output from a model trained using the group information as an explanatory variable and the score indicating the joint purchase intention as an objective variable. information processing equipment. The group information is
The information processing apparatus according to claim 1, including attribute information of said group. The group information is
The information processing apparatus according to claim 1, including a history of conversations conducted in said group. The group information is
The information processing apparatus according to claim 1, including information on relationships between users in said group. The group information is
The information processing apparatus according to claim 1, further comprising information about the degree of agreement of other users with respect to the message sent by the user in the group. A computer-executed information processing method comprising:
a detection step of detecting a product conversation about a target product for joint purchase from among conversations held in a group in which a plurality of users can converse;
a determination step of determining, when the product conversation is detected, whether or not the group is a target group for joint purchase of the target product, based on the information of the group in which the product conversation was conducted;
and a proposal step of proposing the target group as an object of joint purchase to a distributor of the target product when the target group is determined to be the target group. a detection procedure for detecting a product conversation about a target product that is the target of joint purchase from among conversations held in a group in which a plurality of users can converse;
a determination procedure for determining, when the product conversation is detected, whether or not the group is a target group for joint purchase of the target product, based on the information of the group in which the product conversation was conducted;
and an information processing program for causing a computer to execute a proposal procedure of proposing the target group as a group purchase target to a seller of the target product when the target group is determined to be the target group.

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