JP2023028417A - Information processing device, information processing method, and information processing program - Google Patents

Abstract

To provide an information processing device, an information processing method and an information processing program capable of providing appropriate contents.SOLUTION: An information processing device according to the present invention comprises an estimation unit and a provision unit. The estimation unit estimates a worry state of a user with respect to a prescribed subject and the cause that may cause the prescribed subject to worry. The provision unit provides contents that may solve the worry with respect to the prescribed subject, on the basis of the estimated worry state and cause.SELECTED DRAWING: Figure 3

Description

The present invention relates to an information processing device, an information processing method, and an information processing program.

2. Description of the Related Art Conventionally, there is a technique of estimating a user's worries based on sensing data related to the user and presenting a message to the user according to the estimation result (see, for example, Patent Document 1).

WO2019/220745

However, the conventional technology only presents a message about the user's worries, and there is room for improvement in terms of providing appropriate content to the user in response to the user's worries.

The present application has been made in view of the above, and aims to provide an information processing apparatus, an information processing method, and an information processing program capable of providing appropriate content.

An information processing apparatus according to the present application includes an estimating unit and a providing unit. The estimating unit estimates the user's troubled situation with respect to the predetermined object and the cause of the trouble in the predetermined object. The provision unit provides content that solves the problem of the predetermined target based on the estimated problem situation and the cause.

According to one aspect of the embodiment, there is an effect that suitable content can be provided.

FIG. 1 is a diagram illustrating information processing according to an embodiment. FIG. 2 is a diagram illustrating a configuration example of an information processing system according to the embodiment; FIG. 3 is a diagram illustrating a configuration example of an information processing apparatus according to the embodiment; FIG. 4 is a diagram showing an example of user information. FIG. 5 is a flowchart illustrating a procedure of information processing performed by the information processing apparatus according to the embodiment. FIG. 6 is a diagram illustrating an example of a hardware configuration;

Hereinafter, modes for implementing an information processing apparatus, an information processing method, and an information processing program according to the present application (hereinafter referred to as "embodiments") will be described in detail with reference to the drawings. The information processing apparatus, information processing method, and information processing program according to the present application are not limited to this embodiment. Also, in each of the following embodiments, the same parts are denoted by the same reference numerals, and overlapping descriptions are omitted.

(embodiment)
First, information processing executed by the information processing apparatus according to the embodiment will be described with reference to FIG. FIG. 1 is a diagram illustrating information processing according to an embodiment. Note that FIG. 1 shows an operation example of an information processing system S including the information processing device 1 according to the embodiment. As shown in FIG. 1 , an information processing system S according to the embodiment includes an information processing device 1 and a user terminal 50 .

In the information processing according to the embodiment, based on the user's troubled situation with respect to the predetermined object and the cause of the trouble with the predetermined object, content that solves the trouble with respect to the predetermined object is provided.

Here, the predetermined objects are, for example, products sold in the shopping service, financial products, stocks, services, etc., and are goods that the user can obtain by paying money, services that can be used, etc. .

Specifically, first, the information processing apparatus 1 according to the embodiment acquires user behavior information via the user terminal 50 (step S1). The behavior information is, for example, information about behavior on the network, such as search behavior, purchase behavior of goods and services, and the like. Note that the behavior information may be acquired from, for example, a log server or the like that stores a user's behavior log.

Subsequently, the information processing apparatus 1 according to the embodiment estimates the user's distressed state regarding the predetermined target based on the acquired behavior information (step S2). The trouble situation is the number of users who are troubled about purchasing a product or using a service that is a predetermined target. In other words, a distress situation is a demand for a given object. Anxiety is estimated based on, for example, the number of users who searched for a given target, search frequency, search timing, growth rate (rate of change) in the number of search users, search/purchase history of products and services related to the given target, etc. It is possible.

Subsequently, the information processing apparatus 1 according to the embodiment estimates the cause of the distress in the predetermined target based on the acquired behavior information (step S3). The cause is, for example, the stock shortage of the predetermined target, the price, the performance of advertisement distribution, and the like. For example, the information processing device 1 estimates the cause, such as whether the user is worried about not being able to purchase the product due to lack of inventory, or whether the user is worried about purchasing the product because the price is too high (or too low).

Subsequently, the information processing apparatus 1 according to the embodiment proposes content related to solving the problem for the predetermined target based on the estimated problem situation and cause (step S4). For example, the information processing device 1 generates a model that learns the characteristics of the distress situation and the cause and outputs information about the solution of the distress to a predetermined target, and inputs the distress situation and the cause to output information from the model. Predict a solution to the problem for a given target based on (eg score). The information processing apparatus 1 then proposes content based on such solutions to the user via the user terminal 50 .

For example, when the information processing apparatus 1 according to the embodiment is suffering from being unable to purchase a predetermined target due to insufficient inventory, the information processing apparatus 1 provides content (for example, advertisement etc.). In addition, when the information processing apparatus 1 is troubled by the fact that the predetermined target cannot be purchased because the price is too high, the information processing apparatus 1 proposes other products similar to the predetermined target, but with slightly inferior functions and at a lower price. provide content.

Further, the information processing apparatus 1 may provide not only content related to product purchases, but also content related to investment decisions on stocks to be invested in, and content related to planning ideas and consulting, for example.

As described above, the information processing apparatus 1 according to the embodiment can provide appropriate content to the user by providing content that solves the predetermined target based on the distress situation and cause of the predetermined target. .

Next, a configuration example of the information processing system S according to the embodiment will be described with reference to FIG. FIG. 2 is a block diagram showing a configuration example of the information processing system S according to the embodiment. As shown in FIG. 2, in an information processing system S according to the embodiment, an information processing device 1 and a plurality of user terminals 50 are connected to a network N by wire or wirelessly. The network N is, for example, the Internet, a WAN (Wide Area Network), a LAN (Local Area Network), or the like.

The information processing device 1 is a server device that executes an information processing method. The information processing device 1 acquires behavior information from the user terminal 50 or the like, and provides the user terminal 50 with content related to solving worries.

The user terminal 50 is a terminal device owned by a user. The user terminal 50 can be any type of terminal device such as a smart phone, desktop PC, notebook PC, tablet PC, or the like.

Next, a configuration example of the information processing apparatus 1 will be described with reference to FIG.

FIG. 3 is a diagram showing a configuration example of the information processing device 1 according to the embodiment. As shown in FIG. 3 , the information processing device 1 has a communication section 2 , a control section 3 and a storage section 4 . The control unit 3 includes an acquisition unit 31 , an estimation unit 32 and a provision unit 33 . The storage unit 4 stores user information 41 .

The communication unit 2 is realized by, for example, a NIC (Network Interface Card) or the like. The communication unit 2 is connected to a network by wire or wirelessly.

The control unit 3 is a controller, and for example, various programs (information processing (corresponding to an example of a program) is executed using a RAM or the like as a work area. In addition, the control unit 3 is a controller, and may be implemented by an integrated circuit such as an ASIC (Application Specific Integrated Circuit), an FPGA (Field Programmable Gate Array), or a GPGPU (General Purpose Graphic Processing Unit). .

The storage unit 4 is realized by, for example, a semiconductor memory device such as a RAM (Random Access Memory) or a flash memory, or a storage device such as a hard disk or an optical disk.

The user information 41 is information about users. FIG. 4 is a diagram showing an example of the user information 41. As shown in FIG. As shown in FIG. 4, the user information 41 includes items such as "user ID", "attribute information", and "behavior information".

“User ID” is identification information that identifies a user. The “attribute information” is information about user attributes, including psychographic attributes, demographic attributes, and the like. “Behavior information” is information about user behavior, and includes, for example, search behavior and purchase behavior.

Next, each function (acquisition unit 31, estimation unit 32, and provision unit 33) of the control unit 3 of the information processing device 1 will be described.

The acquisition unit 31 acquires various types of information. For example, the acquisition unit 31 acquires user behavior information. The behavior information is, for example, search behavior, purchase behavior, and the like.

The estimating unit 32 estimates the user's troubled situation with respect to the predetermined object. For example, the estimating unit 32 estimates the number of users who are worried about purchasing a product or using a service, which are predetermined targets, as the trouble situation. In other words, a distress situation is a demand for a given object. Anxiety is estimated based on, for example, the number of users who searched for a given target, search frequency, search timing, growth rate (rate of change) in the number of search users, search/purchase history of products and services related to the given target, etc. It is possible.

In addition, the estimation unit 32 estimates the cause of distress in the predetermined target. For example, the estimating unit 32 estimates the cause of the problem based on the stock quantity, price, advertisement delivery record, etc. of the predetermined target. For example, the estimating unit 32 estimates the cause, such as whether the user is worried about not being able to purchase the product due to lack of product inventory, or whether the user is worried about purchasing the product because the price is too high (or too low).

The providing unit 33 provides content that solves the problem for the predetermined target based on the estimated problem situation and cause. For example, the provision unit 33 generates a model that learns the characteristics of the troubled situation and the cause and outputs information about the solution of the trouble for a predetermined target, and inputs the troubled situation and the cause to output information from the model ( For example, a solution to a problem for a given target is estimated based on the score). Then, the provision unit 33 proposes content based on such solutions to the user via the user terminal 50 .

Further, for example, when the providing unit 33 is troubled by the inability to purchase a predetermined target due to lack of inventory, the providing unit 33 provides content (for example, an advertisement, etc.) suggesting purchase of another product similar in function, etc., to the predetermined target. offer. Further, when the providing unit 33 is troubled because the price is too high to purchase the predetermined object, the providing unit 33 proposes other products similar to the predetermined object but with slightly inferior functions and at a low price. I will provide a.

In addition, the providing unit 33 may provide, for example, content related to investment decisions on stocks to be invested in, and content related to planning ideas and consulting, in addition to content related to product purchases.

Next, an information processing procedure performed by the information processing apparatus 1 according to the embodiment will be described with reference to FIG. 5 . FIG. 5 is a flow chart showing the processing procedure of information processing executed by the information processing apparatus 1 according to the embodiment.

As shown in FIG. 5, the control unit 3 first acquires behavior information from the user terminal 50 (step S101). Subsequently, the control unit 3 estimates the user's distressed state regarding the user's predetermined target based on the behavior information (step S102). Subsequently, the control unit 3 estimates the cause of the distress in the predetermined target based on the behavior information (step S103). Subsequently, the control unit 3 provides content that solves the problem for the predetermined target based on the estimated problem situation and cause (step S104), and ends the process.

〔others〕
Also, among the processes described in the above embodiments, some of the processes described as being automatically performed can also be performed manually. Alternatively, all or part of the processes described as being performed manually can be performed automatically by known methods. In addition, information including processing procedures, specific names, various data and parameters shown in the above documents and drawings can be arbitrarily changed unless otherwise specified. For example, the various information shown in each drawing is not limited to the illustrated information.

Also, each component of each device illustrated is functionally conceptual, and does not necessarily need to be physically configured as illustrated. In other words, the specific form of distribution and integration of each device is not limited to the one shown in the figure, and all or part of them can be functionally or physically distributed and integrated in arbitrary units according to various loads and usage conditions. Can be integrated and configured.

For example, part or all of the storage unit 4 shown in FIG. 3 may be held in a storage server or the like instead of being held by each device. In this case, each device acquires various information by accessing the storage server.

[Hardware configuration]
Also, the information processing apparatus 1 according to the above-described embodiments is implemented by a computer 1000 configured as shown in FIG. 6, for example. FIG. 6 is a diagram illustrating an example of a hardware configuration; A computer 1000 is connected to an output device 1010 and an input device 1020, and an arithmetic device 1030, a primary storage device 1040, a secondary storage device 1050, an output IF (Interface) 1060, an input IF 1070, and a network IF 1080 are connected via a bus 1090. have

The arithmetic device 1030 operates based on programs stored in the primary storage device 1040 and the secondary storage device 1050, programs read from the input device 1020, and the like, and executes various processes. The primary storage device 1040 is a memory device such as a RAM that temporarily stores data used by the arithmetic device 1030 for various calculations. The secondary storage device 1050 is a storage device in which data used for various calculations by the arithmetic device 1030 and various databases are registered. It is realized by

The output IF 1060 is an interface for transmitting information to be output to the output device 1010 that outputs various types of information such as a monitor and a printer. It is realized by a connector conforming to a standard such as HDMI (registered trademark) (High Definition Multimedia Interface). Also, the input IF 1070 is an interface for receiving information from various input devices 1020 such as a mouse, keyboard, scanner, etc., and is realized by, for example, USB.

Note that the input device 1020 includes, for example, optical recording media such as CDs (Compact Discs), DVDs (Digital Versatile Discs), PDs (Phase change rewritable discs), magneto-optical recording media such as MOs (Magneto-Optical discs), and tapes. It may be a device that reads information from a medium, a magnetic recording medium, a semiconductor memory, or the like. Also, the input device 1020 may be an external storage medium such as a USB memory.

Network IF 1080 receives data from other devices via network N and sends the data to arithmetic device 1030, and also transmits data generated by arithmetic device 1030 via network N to other devices.

The arithmetic device 1030 controls the output device 1010 and the input device 1020 via the output IF 1060 and the input IF 1070 . For example, arithmetic device 1030 loads a program from input device 1020 or secondary storage device 1050 onto primary storage device 1040 and executes the loaded program.

For example, when the computer 1000 functions as the information processing device 1 , the arithmetic device 1030 of the computer 1000 implements the functions of the control unit 3 by executing programs loaded on the primary storage device 1040 .

〔effect〕
As described above, the information processing device 1 according to the embodiment includes the estimating unit 32 and the providing unit 33 . The estimating unit 32 estimates the user's troubled situation with respect to the predetermined object and the cause of the trouble in the predetermined object. The provision unit 33 provides content that solves the problem for the predetermined target based on the estimated problem situation and cause. The estimation unit 32 estimates the distress situation based on the number of users who have searched for the predetermined target. The estimation unit 32 estimates the troubled situation based on the search frequency of the predetermined target. The estimation unit 32 estimates the distress situation based on the rate of change in the number of users who have searched for the predetermined target. The trouble situation is the number of users who are troubled about purchasing or using a predetermined object. The estimation unit 32 estimates the cause based on the stock quantity of the predetermined target. The providing unit 33 generates a model that learns the characteristics of the troubled situation and the cause and outputs information about the solution of the troubled person to the predetermined target, and inputs the troubled situation and the cause. Based on the information output from the model. provide content. With such a configuration, appropriate content can be provided.

As described above, some of the embodiments of the present application have been described in detail based on the drawings. It is possible to carry out the invention in other forms with modifications.

〔others〕
Further, among the processes described in the above embodiments, all or part of the processes described as being automatically performed can be manually performed, or the processes described as being performed manually can be performed manually. All or part of this can also be done automatically by known methods. In addition, information including processing procedures, specific names, various data and parameters shown in the above documents and drawings can be arbitrarily changed unless otherwise specified. For example, the various information shown in each drawing is not limited to the illustrated information.

Also, each component of each device illustrated is functionally conceptual, and does not necessarily need to be physically configured as illustrated. In other words, the specific form of distribution and integration of each device is not limited to the one shown in the figure, and all or part of them can be functionally or physically distributed and integrated in arbitrary units according to various loads and usage conditions. Can be integrated and configured.

Further, each processing described in the above-described embodiments can be appropriately combined within a range that does not contradict the content of the processing.

Also, the "section, module, unit" described above can be read as "means" or "circuit". For example, the control unit 3 can be read as control means or a control circuit.

1 information processing device 2 communication unit 3 control unit 4 storage unit 31 acquisition unit 32 estimation unit 33 provision unit 41 user information 50 user terminal S information processing system

Claims (9)

an estimating unit for estimating the user's troubled situation with respect to a predetermined target and the cause of the trouble in the predetermined target;
An information processing apparatus, comprising: a provision unit that provides content that solves a problem for the predetermined target based on the estimated problem situation and the cause. The estimation unit
2. The information processing apparatus according to claim 1, wherein the troubled situation is estimated based on the number of users who have searched for the predetermined target. The estimation unit
3. The information processing apparatus according to claim 1, wherein the troubled situation is estimated based on the search frequency of the predetermined target. The estimation unit
4. The information processing apparatus according to any one of claims 1 to 3, wherein the troubled situation is estimated based on a rate of change in the number of users who have searched for the predetermined target. The troubled situation is
The information processing apparatus according to any one of claims 1 to 4, wherein the information processing apparatus is the number of users who are worried about purchasing or using the predetermined target. The estimation unit
The information processing apparatus according to any one of claims 1 to 5, wherein the cause is estimated based on the stock quantity of the predetermined object. The providing unit
generating a model that learns characteristics of the distressed situation and the cause and outputs information on a solution to the distressed situation for the predetermined object; and inputting the distressed situation and the cause, based on the information output from the model 7. The information processing apparatus according to any one of claims 1 to 6, wherein said content is provided by means of a device. A computer-executed information processing method comprising:
an estimating step of estimating the user's troubled situation with respect to a predetermined target and the cause of the trouble in the predetermined target;
and a providing step of providing content that solves the problem for the predetermined target based on the estimated problem situation and the cause. an estimation procedure for estimating the user's troubled situation with respect to a predetermined object and the cause of the trouble in the predetermined object;
An information processing program for causing a computer to execute a providing procedure for providing content that solves a problem for the predetermined target based on the estimated problem situation and the cause.

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