KR20150077574A - SNS(Social Network Service) platform in conjunction with the joint purchase of a messenger service providing method and system for shopping mall - Google Patents

Abstract

The present invention relates to a method for providing a group purchase service by linking a group chat room of a messenger and a specific group purchase shopping mall on a messenger platform of a social network service (SNS), and a system thereof. According to the present invention, an open market type group purchase shopping mall having the system of the present invention is opened on an SNS messenger platform, and a business operator of an online shopping mall provides a service of team-based group purchase in small groups according to the characteristics of goods and sales strategy of a seller as to total sales, and activates group purchase proposal by providing reward to a group purchase proposer and thus promotes sales. A window (names as group purchase window below) has a system capable of executing a group purchase process linked with the group purchase shopping mall in combination with a text input window (names as text window below) of the purchase proposer in the group chat room including a subscriber account of the messenger proposed by linking an SNS management server and a group purchase shopping mall management server. By interfacing this group purchase window, a user can move to the group purchase shopping mall conveniently and can buy a product through group purchase through conversation of purchase recommendation and evaluation as exchanging opinions with acquainted chatters of the messenger participating in the chat room, and can propose group purchase deal through the shopping mall according to the purpose of the SNS messenger subscriber. And as soon as interested items registered during membership are registered in the specific shopping mall of the present invention, a group chat room including the group purchase window is opened promptly and automatically. Therefore, the messenger chat room and the shopping mall are linked as to the SNS messenger subscriber for efficient group purchase.

Description

[0001] The present invention relates to a method and system for providing a service of a joint shopping mall linked to a messenger platform of a social network service (SNS) (Social Network Service (SNS) platform in conjunction with the joint purchase of a messenger service providing method and system for shopping mall)

The present invention relates to a method and system for providing a joint purchase service by linking a specific joint shopping mall on a messenger platform of a social network service (SNS) and a group chat room of a messenger.

  SNS messenger subscribers of SNS messenger (Nate On, Line, KakaoTalk, MSN, Genie, etc.) accessing from PC, mobile, etc. can communicate with many people at the same time in the chat window of Messenger. In the display, the received character area and the transmitted character area are divided into right and left, and are sequentially displayed downward on the screen according to the input order of the message. At this time, the window in which the character is displayed is not displayed in a full size, but has margins, and margins are formed on the left and right sides of the received character and the transmitted character string.

On the SNS messenger platform, various contents such as shopping and games are provided.

It is an object of the present invention to effectively make a joint purchase to a SNS messenger subscriber by a shopping mall company having a contract relationship with a specific joint shopping mall. A specific open market joint shopping mall opened in the SNS platform configures a joint purchase system in which the SNS management server and the joint purchase shopping mall management server link the SNS messenger so that the subscriber of the SNS accesses the messenger and transmits / The program group or the group chat window (hereinafter referred to as the group chat window) collects and evaluates the products together, and through this process, it is possible to exchange opinions about the services and products to be purchased, It is to promote economic consumption and reasonable consumption.

The online shopping mall operator who wants to sell the service and the goods in the joint purchase mall can set various units of the joint purchase so that sales solicitation can be easily performed with respect to the total sales quantity to be sold so that the service and the goods provider are directly registered in the joint purchase mall And to provide a service method for promoting economical operation and promoting joint purchasing. In addition, by utilizing the social characteristics of SNS, we will promote the sales by providing the service method and system, and make the effect of word-of-mouth marketing effective. The present invention provides a method and system for providing a joint shopping mall service so that a shopping mall operator can maximize the sales increase and publicity effect through various marketing plans.

In order to solve the above-described problems, the present invention provides an open-market joint shopping mall of the present invention on a SNS messenger platform with a specific joint shopping mall business partner contracted to an SNS business entity, The SNS management server and the joint shopping mall management server cooperate with each other to offer the proposed messenger to the public shopping mall, (Hereinafter referred to as " joint purchase ") having a system capable of executing a joint purchase process interlocked with a joint purchase shopping mall in association with a character input window (hereinafter referred to as character window) Window]), so that when you talk with the messengers of the messenger It is achieved by providing a method and system for providing services to the joint purchasing.

At this time, the display of the [common purchase window] displays a group dialog box having one or more contacts except for the purchasing proposer in a dialog box including an account of the purchaser's proposal, or a new group dialog box It is possible to provide a joint purchase service in a manner of inviting a person to be jointly purchased.

[Co-Purchase Window] displayed by the system provides an interface to be interlocked with a joint purchase shopping mall and displays information such as transaction progress status including joint purchase information, remaining available time, .

Through the present invention, a subscriber of the SNS messenger can freely go to a shopping mall page during a conversation through [a joint purchase window] to receive detailed information on services and products, and a purchaser can receive a joint purchase discount through a [purchase purchase window] The shopping mall management server displays the purchase intention by inputting the purchase number automatically assigned by the approval process. When the collective purchase condition of each team is satisfied through the intention of confirming the purchase, the state of the buyer is processed as settlement confirmation, and a joint purchase success indication is displayed on the joint purchase window, and the settlement information, the corresponding service and the goods are provided to the buyer It is a system that provides rewards to SNS subscribers who proposed the first joint purchase that contributed to the transaction success. At this time, the rewards can be provided in various ways.

In addition, the SNS messenger subscribers can realize a joint purchase by providing a system that can offer a joint purchase according to the needs of the buyer in a shopping mall contracted with the SNS provider in addition to the joint shopping mall on the platform.

The discount shopping mall of the system has a membership subscription system. When a registered member can register an item of interest and the registered item is registered as a joint purchase product, a group dialog box including a joint purchase window And a service method and system for automatically establishing a service.

The service providing method of the present invention is a service providing method of a shopping mall provider providing a joint purchase service of a joint purchase method in which a sales quantity to be sold is constituted by a specific small group group according to the characteristics of the goods and the sales strategy of the seller, System to register joint purchase conditions in units of two or more different teams.

In the present invention, a joint shopping mall provider opens a specific open market joint shopping mall on a messenger platform, and a joint shopping mall type joint shopping mall A purchasing service is provided and a joint purchase system in which a joint purchase discount mall and a messenger are interlocked is provided and executed in a chat window of a messenger subscriber so that a consumer who is a subscriber of the messenger can reasonably select services and products and facilitate economic transactions.

The service providing method and system are a joint purchase service executed on an account of a friend formed in a group dialog window of a messenger subscriber, and a natural purchase push is performed as a purchase offer is made for objects of a friend relationship, Based on trust, we can exchange opinions on services and products, making reasonable choices, and promoting products in the process. Messenger subscribers who make a transaction suggestion can make purchasing proposals to group dialogues of several persons or several dozens of units and open a new dialog window to invite friends to make joint purchases, thereby making economical purchasing possible. It is maximized. At this time, by offering the reward to the person who made the original purchase proposal, a group of friends is suggested to the group to purchase jointly, thereby maximizing the oral effect with the natural purchase push. In addition, the above system has a convenience of providing a service for linking a discount shopping mall of a messenger platform with a group chat window, and can make a quick product purchase decision unlike the conventional technology. The structure of the joint purchase unit can provide a variety of team member purchasing methods in accordance with the characteristics of the service and the goods of the seller, the needs and the needs of the group, and thus the marketing plan can be diversified.

In addition, since SNS subscribers share real-time conversations with messengers, shopping malls can generate sales by constructing time sales and various transaction units executed at shopping malls in a prompt manner, and provide notifications Etc., and it is possible to participate in the messenger and the above-mentioned joint shopping mall subscribers at the opportunity of big sale such as time sale which is performed in a short time, thereby shortening the selling period and shortening the selling period. Can be achieved.

The service method of the present invention can be utilized as a tool of publicity marketing for the corresponding shopping mall and commodity because the subscribers participating in the dialog box in which the joint purchase is attempted even though the group group joint purchase transaction is not completed,

As described above, according to the present invention, the buyer can select and purchase goods while real-time conversing with other buyers using the social network through the method of providing the joint purchase service according to the present invention. In addition, It is reasonable and quick to make a joint purchase by trading in the basis.

1 is a view schematically showing a configuration of a joint purchase shopping mall service system linked to an SNS messenger platform according to the present invention;

   ≪ Example 1 >

DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS Referring to the accompanying drawings, embodiments of the present invention will be described in detail.

The service system of the present invention is a system for providing a service method of joint purchase by interworking with a messenger platform of a social network service (SNS) and a joint purchasing shopping mall,

Registering the transaction information of the target service to be traded in each joint purchase discount mall in the online shopping mall discount shopping mall contracted with the joint purchase discount mall business entity in an open market joint shopping discount mall in which the SNS platform is opened;

The transaction information registered in the shopping mall includes a purchase period, a service and a product description, and a service and product information including a discount rate for each joint purchase unit.

In the step of registering services and products in the open market joint purchase discount shopping mall, the joint purchase service providing unit is composed of a team system. For example, when the target trading volume of a service provider or a shopping mall operator is 500, considering the characteristics of the product, the number of teams of 2 X 250 teams and 5 X 100 teams are determined and the discount rate is set as a condition for collective purchase. The team unit can be divided into two or more, and can be organized and provided by a small group, so that the shopping mall operator (discount service provider) registers the number of joint purchase team and the number of collection teams and discount rate. The period is set by various setting such as minute unit time unit, day unit, etc. according to the sales plan.

In the above step, the service of the collective purchase discount mall and the transaction information of the goods include detailed information including images of the service and the goods, the brand product information, the number of joint purchase teams and the number of persons per team unit, And so on. In addition, joint purchasing is carried out on a time-by-hour basis and on a first-come-first-served basis. By notifying the entire participating team and the number of remaining purchases to the [joint purchase window]

The above step includes the step of displaying the corresponding service and product on the product information page of the joint purchase discount shopping mall according to the registration of the shopping mall operator. The configuration of the product information page enables the simultaneous announcement of the transaction information of the joint purchase product and other products to be promoted by the corresponding brand so that the product information link is linked to the corresponding brand so that the promoting effect and the individual brand shopping mall can be activated.

One of the SNS messenger subscribers selects [co-purchase] in the co-purchase discount shopping mall to recommend the co-purchase in the group chat window to which the subscriber belongs;

Wherein the step

The SNS messenger is started by selecting the [collective purchase] of the service and the goods while moving from the shopping mall discount shopping mall or the shopping mall to the collective purchase discount mall during the conversation in the group chat room, Or by inviting a friend to open a new group chat room and selecting [joint purchase].

The SNS management server includes a step of displaying a [collective purchase window] of the collective purchasing system in a messenger chat window including a subscriber matching the account of the first-time purchaser, which is an SNS messenger subscriber who has selected [collective purchase] in the shopping mall .

[Collective purchase window] (hereinafter referred to as [tool window]) is an interface to a joint purchase discount shopping mall and displays joint purchase transaction information and progress status.

In the step of displaying the [tool window] of the system, the display standard such as the distance between the tool window area and the character, the position and the size will be described with reference to the drawings.

[Tool window] is moved and displayed in association with the latest message window according to the message of the buyer's proposal

The area in which the [tool window] is displayed can be displayed side by side or in the character input window along with the character input window in association with the character input window of the original purchaser.

As shown in FIG. 2, the size of the joint purchase window is a half of the width of the display screen, and the size of the tool window is not limited. However, And its position is displayed on the message input window of the purchaser's proposal side to side, above or below the message sender's message input window. When the size of the character input area of the SNS messenger is increased or decreased, it is displayed in the same area, and whenever the buyer further creates a dialog in the character input window, the message is moved to the latest dialog window and displayed. It is possible to invite a conversation partner to purchase each other and expedite sales by using marketing means such as 'deadline imminent'. At this time, the brand name, the product name, and the like are exposed to the conversation partner connected to the corresponding dialog window, so that the promotion effect can be obtained.

The display criterion of the [tool window] of the service is not limited to the description example but may be variously expressed.

As the [tool window] is opened, the participants in the chat room share their opinions about the service and the commodity and encourage the purchase to decide the purchase intention.

As a next step,

The SNS messenger subscribers move to the joint purchase discount shopping mall through [joint purchase window];

In the above step, when the prospective purchaser of the group chat room learns the information displayed on the shopping mall and moves to the joint purchase discount mall by clicking on the [Buy With Friends] button or the like of the [Tool Window] By automatically assigning the joint purchase serial number, the purchaser is used as buyer recognition and management information at the joint purchase at the joint purchase discount shopping mall.

The collective purchase discount shopping mall server assigns a serial number to the number of people per team according to the transaction conditions in the collective purchase window. In this serial number, the prospective person who accesses the messenger group chat room selects [buy with friend] and automatically assigns a purchase serial number corresponding to 1: 1 on the SNS management server in the order of moving to the corresponding shopping mall. Number - Item number - It is used when payment is made with the identification number of the number of the joint purchase unit. The number assigned to each person is assigned from 00 to (n-1) th. At this time, the first proposer is classified as a reward target person by assigning the end position 0, and it is applied automatically at the time of payment. The server automatically classifies the subscriber having the number of the first proposer 00 as an offerer for the account having the number 0, for example, 0000-000-00, 01, 02,03,04.

In the next step, the common purchase discount shopping mall management server notifies the common purchase to the members of the group chat room through the [tool window] Executing a purchase transaction process;

The step of acquiring the mobile commodity information from the communicators connected to the chat window of the messenger through the [tool window] and transferring the commodity information to the collective purchasing discount mall and approving the payment;

The billing system provided in the server having the system of the present invention may include a step of maintaining the billing system until a joint purchase of each team is approved by a transaction;

When the joint purchase is confirmed and approved, the approval is approved, and the final approval is approved for the automatically calculated details by applying the reward with the reward selected as the discount to the account of 00, which is the first proposer.

When the settlement approval of each buyer is made, the settlement information processed by the buyer is reflected in the joint purchase remaining number in the [joint purchase window] of the messenger dialog window and the information is reflected and displayed in the [tool window].

When the joint purchase shopping mall management server satisfies the transaction condition by the team joint purchase performed in the group chat room, approving joint purchase establishment;

Displaying the success message in the [tool window] and transmitting the service and product information and the settlement detail message to the account;

At this time, there is no limitation on the display method of the success message, and it can be expressed in various ways such as a message method having an event characteristic that can increase the sense of accomplishment, a form of graphic such as an icon, and a satisfactory effect It is right. Further, it is possible to display an image, a brand name, a product name, etc. of the corresponding service and product, thereby promoting the publicity effect.

As the transaction is concluded, the server displays in the [My Purchase List Window] of the account matching the buyer account in the form of a coupon including shipping related information about the service and commodity for which the joint purchase has been established or the purchase serial number of the purchaser. And a system for providing a joint purchase service.

  The service providing method of the present invention includes a database for collective purchase shopping mall information, a database for storing joint purchase information, a payment system, a joint purchase shopping mall management server database unit having the system of the present invention, and a control unit for messenger subscriber information of the SNS management server, And controlling the intercommunication between the joint purchasing shopping mall and the messenger room and providing the system to the chat room in cooperation with the control unit.

A joint purchase service system characterized in that a purchase is made by a common purchase unit by sharing opinions through dialogue in a group dialog window that is a program for transmitting and receiving a text by interlocking a specific joint purchase discount mall and a messenger group dialog window through the system Can be provided.

The collective purchase discount shopping mall of the present invention is a collective purchasing method of a team unit divided according to the service and products to be provided. It is a service related to a group visit, a group travel related to a group, And a service providing method that can promote the sale effectively and promote the marketing effect to the product can be constituted.

In the case that the team purchase is not established in the service providing method, the server transmits the purchase guide letter to the account participating in the joint purchase, The marketing tool that can fulfill the purchase of.

   ≪ Example 2 >

Another method for providing a joint purchase service through the service system of the present invention is a method in which a SNS messenger subscriber who provides a service contract with a joint shopping mall operator is concluded in accordance with the purpose of a service or product required in association with a group activity It is possible to provide a service in which a joint purchase is proposed for the services and products of the online shopping mall.

It can be applied to services and products that are sold at online shopping malls related to group activities and group purchases such as group travel, group visit, and dinner. For example, 50 people buy group t-shirts to go to MT, 20 office workers select restaurant to have a party, and group friends visit each other.

In the above case,

    Registered in the open market joint purchase discount shopping mall opened on the SNS platform for a discount co-purchase desired transaction condition for a specific service or product of an online shopping mall contracted by the SNS messenger subscribing to the joint shopping mall business operator or a brand of the product in the joint shopping mall shopping mall step;

This step

In the open market joint purchase discount shopping mall opened by the joint purchasing proposer on the SNS platform, the joint purchasing desired condition of the purchase of the service and product of the brand which the proposal buyer wants to jointly purchase, Information including a product code, a purchase quantity, and a desired discount rate is registered according to the system.

Transferring the joint purchase deal information to the shopping mall company that receives the joint purchase;

In the above step, the joint purchase discount mall management server transmits the joint purchase deal information to the joint purchase deal management account of the corresponding mall business entity together with the notification message.

Accepting a deal from a shopping mall operator having received the joint purchase order;

The above step is accomplished by simply clicking on the accept button in the joint purchase deal management of the shopping mall company who has received the joint purchase deal for the desired commodity of the SNS messenger subscriber.

Displaying the [tool window] together with opening a group chat room matching the account of the joint purchase proposal proprietor according to the step;

In this step, the joint purchase shopping mall management server displays a [tool window] together with a group chat room opening including the account of the deal proposer, and the [tool window] is displayed in association with the deal proposer's chat window.

In the next step, the deal proposer invites the relevant conversation partner to the group chat room;

When the chat room is opened and the [tool window] is displayed, the deal proposer invites friends to the chat room and conducts conversation for a purchase decision.

Executing a joint purchase transaction process for a corresponding commodity based on service transaction information notified about a service and a commodity of a shopping mall selected by the joint purchase proposal dealer through the tool window;

When a joint purchaser moves to a joint purchase discount shopping mall, a joint purchase serial number is assigned corresponding to the number of the transaction conditions of the deal proposer. At this time, the joint purchase serial number can be given a batch number or an individual serial number according to the choice of the deal proposer. If the deal proposer is given an individual serial number, the transaction process of the same process as [Example 1] proceeds through the following [tool window].

The above step is performed by the proposal dealer through the [tool window] displayed in the dialog box of the messenger, And confirming the transaction information to the shopping mall and approving the payment.

In the above step, individual approval or batch approval is made in response to the selection of the joint purchasing deal proposer. At this time, relevant information such as a product delivery address is inputted.

Next, when the buyer's approval is approved, the server approves that the joint purchase deal has been established.

In this step, the server displays a transaction establishment message in the corresponding group chat room and provides a message including delivery information to the corresponding account. In the case of batch settlement, the server transmits a message to each account in the case of individual settlement .

The next step is to display a service and a product coupon in a [My Purchasing List Window] of an account matched with the joint purchasing deal proposer.

   ≪ Example 3 >

The joint purchase discount mall having the system of the service providing method of the present invention is operated by membership and non-membership, and the SNS messenger who is a member can register the joint purchase item of interest and provide the service for the item.

The service providing method includes:

The subscriber of the SNS messenger joining the joint shopping discount mall as a member;

Registering a joint purchase item of interest in a joint purchase discount mall;

When an item registered by a member is registered in a joint purchase discount mall, a group dialogue window including a dialogue window of the subscriber is automatically opened in real time in the account of the subscriber, together with a notification message, and a [joint window] is displayed;

In the above step, the member moves to the joint purchase discount shopping mall through the [tool window], confirms the joint purchase condition and selects [joint purchase], and the selected service And the transaction information including the goods is set.

In the next step, the subscriber invites a friend to the group dialog window and proposes a joint purchase.

The following steps are a method in which a joint purchase service executed through the same process as the system of [Embodiment 1] is provided.

10 SNS companies
20 Service Provider Store
30 joint purchase of the invention
40 SNS Messenger conversation
50 SNS messenger subscribers

Claims (10)

A method for providing a service of a joint shopping mall linked with a dialog of a social network service (SNS) messenger (mobile, online message transmission / reception platform)
The joint shopping mall business operator establishes a specific open market joint shopping mall on the platform and registers the transaction conditions of the service or the goods that the mall business wants to sell in the above shopping mall, If you choose to jointly purchase products, you can display the [joint purchase window], which is a joint purchase system in the group chat room, so that the joint purchase discount mall and messenger chat room are interlocked, And a service providing method and system for the same. The method according to claim 1,
The service and the method of providing the goods to be registered in the joint purchase shopping mall are divided into a joint purchase method of a small team according to the characteristics of the product and a sales target, This is a small-scale team system that provides joint purchasing units and the number of recruiting teams and discount rate. The method according to claim 1,
If the subscriber of the SNS agent chooses to jointly purchase, the SNS management server and the joint shopping mall management server interlock with each other, and the [joint purchase window] is displayed in the messenger chat room including the corresponding SNS account. The interface that connects to the shopping mall provides the convenience of joint purchase, displays the joint purchase transaction information and progress status, displays the brand and product name, image, marketing message such as 'deadline imminent' Service system of joint shopping mall The method according to claim 1,
A method of providing a service of a display method in which a [co-purchase window] displayed on the chat room is moved and displayed in association with a latest dialog window of a co- In claim 1,
When moving to the joint purchase shopping mall through the above [joint purchase window], the SNS management server and the joint purchase mall management server interlock with each other to give a purchase serial number corresponding to 1: 1 to the subscriber account, A service providing method for allowing a purchasing proposer to identify a purchaser by giving 00 times and a system The method of claim 1,
The common purchase management server 00 granted to the proposal of the joint purchase is a method of providing a joint purchase service for promoting joint purchasing by applying a reward at the approval stage, The method of claim 1,
The common purchase management server 00 granted to the joint purchasing proposer receives the reward at the approval step and automatically calculates and approves the final approval. A method for providing a service of a joint shopping mall linked with a dialog of a social network service (SNS) messenger (mobile, online message transmission / reception platform)
The present invention provides a system in which a subscriber for an SNS agent can restrict a deal for each purchase unit in a joint purchasing shopping mall according to various gatherings, events, group activities, and purchase purposes for a brand that is contracted in the joint purchase shopping mall of the present invention And method for providing a joint shopping mall service 9. The method of claim 8,
If the subscriber subscribes to a joint purchasing shopping mall by offering a purchase unit deal with a specific service and product and the service provider accepts the deal, a chat room including the [joint purchase window] is automatically opened for the account of the messenger, A system comprising: providing a system for enabling purchase A method for providing a service of a joint shopping mall linked with a dialog of a social network service (SNS) messenger (mobile, online message transmission / reception platform)
The joint purchase shopping mall of the present invention allows the member to register an item of interest with the membership system, and when the item is registered in the joint purchase shopping mall, the user's account includes a dialog window of the subscriber and a [joint purchase window] A system for providing a system for automatically opening a chat room together with a notification sound and allowing a user to jointly purchase items of interest,

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