JP2022188547A - Incentive awarding system and incentive awarding method - Google Patents

Abstract

To appropriately award incentives to those who have contributed to the purchase of a product, and promote sales of the product.SOLUTION: An incentive awarding system according to an aspect of the present disclosure awards an incentive to a recommender who has contributed to the sale of a product via an e-commerce site. The incentive awarding system includes a user terminal to be used by a user of the e-commerce site, a seller terminal to be used by a person handling the product, and an incentive awarding device that manages incentives based on sales performance of the product. The incentive awarding device acquires recommendation information for the product from the seller terminal and another user terminal used by another user, thereafter acquires sales performance information relating to the sales performance for the product, and determines whether to award an incentive based on whether the sales performance information includes information for identifying the recommender.SELECTED DRAWING: Figure 4

Description

The present disclosure relates to an incentive granting system, an incentive granting device, and an incentive granting method in electronic commerce.

2. Description of the Related Art It is widely practiced that business operators dealing with retail, distribution, settlement, etc. issue (grant) points to users. For example, by giving points to users who have purchased products or used services of the business, the users can exchange the points for prizes or obtain some benefits (incentives). Businesses can expect an increase in sales of goods/services by adopting the point system.

On the other hand, in a system for promoting product sales on a website, a technique for improving the motivation of salespeople has been proposed (see Patent Document 1, for example). In Patent Literature 1, an incentive (reward) is given to a salesperson who has triggered a user to purchase a product using an EC (electronic commerce) site. In addition, as a method for appropriately evaluating a salesperson who introduced a product, Patent Document 2 discloses that when a predetermined product is purchased, points are given to the seller associated with the product (for example, the salesperson who introduced the product). is given.

JP 2014-182760 A JP 2015-084138 A

By the way, the trigger for a user of an EC site to purchase a predetermined product is not limited to the salesperson's recommendation. For example, other users who have accessed the EC site, and other users other than the salesperson may make recommendations. In this case, other users may also be subject to incentives in the same manner as the salesperson. That is, conventionally, it cannot be said that appropriate incentives are given to those who have made recommendations that contribute to purchases, and there is room for improvement in the technology.

Accordingly, an object of the present disclosure is to provide an incentive granting system, an incentive granting device, and an incentive granting method capable of appropriately granting incentives to those who have contributed to the purchase of a product and promoting sales of the product. be one of

An incentive granting system according to one aspect of the present disclosure is an incentive granting system that grants incentives to recommenders who have contributed to sales of products via an electronic commerce site, and is used by users of the electronic commerce site. a user terminal; a seller terminal used by a person who handles the product; After obtaining recommendation information of the product from another user terminal used by another user, sales performance information related to the sales performance of the product is obtained, and information identifying the recommender is included in the sales performance information. Whether or not incentives are required is determined based on whether or not incentives are provided.

According to one aspect of the present disclosure, it is possible to appropriately give incentives to those who have contributed to the purchase of a product, and to promote sales of the product.

FIG. 1 is a diagram showing an example of a schematic configuration of an incentive giving system according to one embodiment. FIG. 2 is a conceptual diagram showing an example of incentive provision from the viewpoint of one user. FIG. 3 is a conceptual diagram showing an example of incentive provision from the perspective of one salesperson. FIG. 4 is a sequence chart diagram showing an example of an incentive giving method according to an embodiment. FIG. 5 is a diagram showing an example of a database (account information) managed by the electronic commerce management unit. FIG. 6 is a diagram showing an example of a database (profile information) managed by the recommendation management unit. FIG. 7 is a diagram showing an example of a database (recommendation information) managed by the recommendation management unit. FIG. 8 is a diagram showing an example of a database (account information) managed by the salary management department. FIG. 9 is a diagram illustrating an example of a functional configuration of an incentive granting device according to one embodiment; FIG. 10 is a diagram illustrating an example of a hardware configuration such as an incentive granting device according to one embodiment.

Hereinafter, embodiments of the present disclosure will be described in detail with reference to the accompanying drawings. In the following description, the same parts are given the same reference numerals. Since the same parts have the same names, functions, etc., detailed description will not be repeated.

(Incentive system)
FIG. 1 is a diagram showing an example of a schematic configuration of an incentive giving system according to one embodiment. The system configuration shown below is merely an example, and is not limited to this, and can be changed as appropriate. An incentive giving system 1 according to the present embodiment includes user terminals 10 and 20, a salesperson terminal 30, and an information processing device 40. FIG.

When a user purchases a product through an EC site or the like, the incentive granting system 1 according to the present embodiment provides consideration/reward ( incentives). In the present embodiment, a store and its store clerk (a store clerk who handles customer service at a real store) are exemplified as persons who handle products, but the present invention is not limited to this, and can be changed as appropriate. .
For example, in addition to stores that sell clothes and store clerks,
・ Sports groups such as baseball and soccer, and public relations for these sports groups, cheerleaders and athletes (sales target tickets, goods, etc.),
・Travel agencies and their tour conductors (items to be sold include tours, travel tickets, etc.),
・ Publishers, editors of books, librarians (sales items are books or lending books, etc.),
・Bridal planners, etc. (Sales items include bridal plans, dresses, accessories associated with these, etc.),
・Stores that sell cosmetics, cosmetics salespersons (beauty staff), etc. (sales target is cosmetics, etc.)
may be included in those who deal with goods or those who provide services.
All of these may be referred to as "sellers" or "service providers." In addition, products are not limited to goods, and may include services to be provided.

In this embodiment, a case where a site user purchases a product through an EC site will be described as an example, but the present invention is not limited to this and can be changed as appropriate. For example, the present invention can also be applied when a user browses a product introduction site such as an EC site and then purchases the product at a physical store.

User terminals 10 and 20 are terminal devices used by users of the EC site, and are configured to be capable of mutual communication with another device (information processing device 40) via a network.

The seller terminal 30 is a terminal device used by a store clerk (salesperson) who handles products to be sold, and is configured to be capable of mutual communication with another device (information processing device 40) via a network. The user terminals 10 and 20 and the seller terminal 30 may be mobile terminals (mobile communication terminals) such as mobile phones, smart phones, and tablet terminals, or fixed communication terminals such as personal computers (PCs) and servers. It may be a terminal. That is, the user terminals 10 and 20 and the seller terminal 30 in the present disclosure can be read as communication devices. Various applications for accessing the EC site are installed in the user terminals 10 and 20 and the seller terminal 30 .

The information processing device 40 is a server device that performs various types of information processing according to the present embodiment. The information processing device 40 may communicate with a network (such as the Internet) via wired and/or wireless (for example, LTE (Long Term Evolution), NR (New Radio), Wi-Fi (registered trademark), etc.). good. It should be noted that the incentive giving device in the present invention is implemented by a part of the functions of the information processing device 40 .

Specifically, the information processing device 40 includes an electronic commerce management unit 41 , a recommendation management unit 42 , an incentive management unit 43 , and a salary management unit 44 .

The electronic commerce management unit 41 provides product information and online sales services through its own EC site, and may be called an EC site management unit, for example. The electronic commerce management unit 41 mainly operates and manages the EC site, for example, manages personal information of users of the EC site, and manages electronic commerce (product sales processing, payment processing, sales management, etc.). . The electronic commerce management unit 41 may utilize not only its own EC site but also an external EC site. Although the details will be described later, the electronic commerce management unit 40 registers and manages account information of EC site users. The electronic commerce management unit 41 may include a database for centrally managing these account information.

The recommendation management unit 42 operates and manages an original SNS site, and may be called an SNS management unit, for example. The recommendation management unit 42 receives product-related recommendations from various terminals, and recommends products to specific users based on the user's personal information registered in the EC site. Note that the recommendation management unit 42 may acquire information about product recommendations from an external SNS site as well as from its own SNS site. Although the details will be described later, the recommendation management unit 42 reads profile information included in the account information registered in the electronic commerce management unit 40 and uses it to identify the person to whom the recommendation is made. Note that the recommendation management unit 42 may independently hold and manage profile information for specifying a person to be recommended. In addition, the recommendation management unit 42 may include a database that centrally manages the profile information and the information (recommendation information) posted on the SNS site. Further, in the present embodiment, the SNS site independently operated and managed by the recommendation management unit 42 may be called a "unique posting site".

The incentive management unit 43 implements compensation management based on product sales performance. For example, when a user browses an EC site and purchases a target product, the incentive management unit 43 provides an incentive to other users who recommended the product (for example, a store clerk or an enthusiastic fan of the store clerk). Judge whether or not granting is necessary. In addition, when there is an incentive recipient, the incentive management unit 43 calculates the incentive according to the sales of the product. That is, the incentive giving device in the present invention is implemented by the incentive management unit 43. FIG. A specific method of giving incentives to recommenders will be described later. In addition, the above-mentioned "other users" are not limited to "fans of store clerks", but include "fans of the brands handled in the store" and "fans of the store itself".

The salary management unit 44 manages the salary of store clerks who sell products. Although the details will be described later, based on the incentive information from the incentive management unit 43, the salary management unit 44 calculates the salary of the store clerk related to the incentive information. The salary management unit 44 may include a database for centrally managing employee information including salary information of each store clerk.

An example of the basic functional configuration and hardware configuration of each of these devices will be described later.

As described above, the system configuration is an example and is not limited to this. For example, although one device is included in FIG. 1, the number of devices is not limited to this, and a plurality of devices may be provided. The incentive giving system 1 may have a configuration that does not include some devices, or may have a configuration in which the function of one device is realized by a plurality of devices.

Also, the function of each device described above may be realized by one or a plurality of devices. For example, the above describes a case where each function of the information processing device 40 (the electronic commerce management unit 41, the recommendation management unit 42, the incentive management unit 43, and the salary management unit 44) is configured by a single server device. However, these functions may be realized by a plurality of server devices.

For example, all four functions of the information processing device 40 may be realized by separate server devices. Also, the recommendation management unit 42 and the incentive management unit 43 are realized by one server device (which may be called an incentive management server or the like), and the electronic commerce management unit 41 and the salary management unit 44 are realized by another server device ( may be called a store side management server or the like). By configuring each function in a separate server device in this way, for example, personal information can be managed only by a specific server device, and there is no need to store personal information in other servers, thereby preventing duplicate management of personal information. It is possible.

By the way, when a user of an EC site purchases a predetermined product, there is some kind of trigger. For example, it is conceivable that the user becomes interested in the product by browsing the introduction of the product on an SNS site or video site. In addition, when the user is already interested in a specific brand, it is conceivable that the store clerk of the brand recognizes the existence of the product by posting a recommended product on an SNS site or the like (including an EC site). In addition, charismatic salespeople (specific salespeople who have a great influence on fashion) and Instagrammers/youtubers of the brand post product reviews on the web (product recommendations), and are inspired by the recommendations. It is also conceivable that another user may upload the product on the web and recommend it.

In this way, if a user receives some kind of recommendation when touching a product to be purchased and, as a result, the user purchases that product, how will compensation (incentives) be given to the person who recommended the product? The issue was whether to do so. Therefore, the inventors of the present invention focused on specific salespersons (charismatic salespersons) and their fans, and other recommenders, in order to realize appropriate incentives for those who made recommendations that contributed to product purchases. I thought of it. The specific configuration will be described below.

First, a case where another user recommends a product will be described. With reference to FIGS. 2 and 3, the concept of the business model according to the present invention will be described for each type of recommender. FIG. 2 is a conceptual diagram showing an example of giving incentives from the perspective of one user (another user). FIG. 3 is a conceptual diagram showing an example of incentive provision from the perspective of one salesperson. In the following explanation, "other users" are different from "users" who purchase products using EC sites, and use sites as recommenders who recommend products using EC sites. represents a person. Other users may also be referred to as fans or professional fans.

As shown in FIG. 2, another user (user terminal 20) who recommends products has registered account information including his/her own profile information in the EC site in advance. Another user accesses the EC site (information processing device 40) and browses predetermined products (1).
Other users post photos and reviews of products (recommended products) browsed on the EC site on the SNS site (2). The posted content may include the URL of the product purchase page on the EC site, or the like.
On the other hand, the user (user terminal 10) who is planning to purchase the product registers account information including his/her own profile information on the EC site (3).
Also, the user recognizes the existence of the recommended product by browsing the SNS site (4).
In this case, based on the profile information included in the pre-registered account information, the EC site or SNS site may provide the user with product-related recommendation information.
Then, if the user likes the recommended product, the user purchases the product through the EC site (5).
After that, the product is delivered to the purchaser from my store registered in the profile information (6).
When the purchase is realized, the recommender (another user) is given an incentive according to the sales (7).
The incentive may be returned to other users as points or coupons that can be used on the EC site.

Note that FIG. 2 describes the case where another user first accesses the EC site and immediately recommends a product, but the present invention is not limited to this. As will be described later with reference to FIG. 3, a store clerk may first post a recommended product to the SNS site, and other users may browse the post and be inspired to recommend the product. In this case, other users may be provided with product-related recommendation information from the EC site or SNS site based on profile information included in pre-registered account information. For example, if another user is a specific target and a product-related flag is set in the profile information, the other user can receive or browse the store clerk's recommendation information.

Next, a case where a store clerk recommends a product will be described. As shown in FIG. 3, a store clerk (seller terminal 30) who recommends a product posts photos and reviews of the recommended product to specific targets (users or other users) on the SNS site. (A). A specific target is, for example, a user or other user whose profile information is flagged as being associated with the product (described below). In addition, the posted content may include the URL of the product purchase page on the EC site, or the like.
On the other hand, the user (user terminal 10) who is planning to purchase the product registers account information including his/her own profile information on the EC site (B).
A store clerk or another user issues a recommendation to the user through the EC site based on the registered content (C). That is, if a user is a specific target and a product-related flag is set in the profile information, the user can receive or browse the recommendation information of the store clerk or other users.
When the user browses the EC site and likes the recommended product, the user purchases the product through the EC site (D).
After that, the product is delivered to the purchaser from my store registered in the profile information (account information) (E).
When the purchase is realized, the recommender (store clerk or other user) is given an incentive according to the sales (F). Incentives for store clerks may be returned as salaries.
2 and 3 may be combined. For example, not only recommendations specific to other users or store clerks, but also recommendations between other users and recommendations between store clerks and other users are possible.

Next, the sequence (incentive giving method) of the incentive giving system according to the present embodiment will be described with reference to FIG. FIG. 4 is a sequence chart diagram showing an example of an incentive giving method according to an embodiment. The sequence shown below is merely an example, and can be changed as appropriate without being limited to this. For example, the order of each step can be changed to the extent that there is no contradiction in processing.

First, as a premise, the user terminals 10 and 20 and the seller terminal 30 register account information, which is terminal user information, in the information processing device 40 (electronic commerce management unit 41). An ID is issued (S1a-S1c). That is, the EC site account information is stored and managed in the electronic commerce management unit 41 . Note that the account information may be registered at another location. This account information includes the unique ID of the registrant as well as payment information (payment information) and profile information, which will be described later.

Next, the recommendation management unit 42 and the incentive management unit 43 acquire and store profile information corresponding to the user ID of each registrant from the electronic commerce management unit 41 (S2).
This profile information includes, for example:
- Various information such as user type, favorite store, favorite brand, and favorite product type may be included.

For example, user types include ordinary “users (also called fans)”, “best users” ranked based on past purchase history, and “professional fans (also called influencers)”. (may be called a charismatic salesclerk)", an ordinary "store salesclerk", and a "professional salesclerk (which may be called a charismatic salesclerk)" whose rank is determined based on past sales. By setting these user types, it is possible to identify attributes of registered users. Note that the user types described above are merely examples, and are not limited to these, and can be changed or added as appropriate. At least one user type may be set, and a plurality of user types may be set for one user. In this embodiment, the person using the user terminal 10 is the normal "user (later purchaser)", the person using the user terminal 20 is the "good user", and the seller terminal It is assumed that a person who uses 30 is a "store clerk" or a "professional clerk".

These pieces of profile information function as flags for specifying targets (specific targets) who are permitted to send or browse recommendation information and recommenders.

As described above, since the account information itself is managed by the e-commerce management unit 41, the recommendation management unit 42 only needs to acquire the profile information among the account information. Therefore, duplicate management of account information is unnecessary. That is, information that identifies an individual (name, address, etc.) and information particularly related to privacy, such as payment information, are not managed by the recommendation management unit 42, but are managed by the electronic commerce management unit 41. Management of the database in the unit 42 can be facilitated. Note that the profile information may be registered and managed by the recommendation management unit 42 .

For example, when the information on the recommended product is uploaded (posted) on the SNS site from the seller terminal 30 (S3a), the recommendation management unit 42 receives the information on the recommended product (first recommendation information) from the SNS site. (S3b). This recommendation information may include, for example, the profile information of the contributor (seller terminal 30), the picture of the recommended product, the content of the review, the URL of the product purchase page on the EC site, and the like. That is, the first recommendation information is information sent by the store clerk.

Based on the acquired first recommendation information, the recommendation management unit 42 permits a specific user to view the posted content (S4a, S4b). Also, the recommendation management unit 42 may transmit the recommendation information to specific users (user terminals 10 and 20). In this case, recommendation information may be notified by push notification to a specific user. Here, the specific user indicates a terminal that has registered information (for example, store, brand, product) corresponding to the seller terminal 30 as profile information. That is, the recommendation management unit 42 selects users (user terminals 10 and 20) whose profile information related to the profile information of the recommender (seller terminal 30) included in the first recommendation information is registered. In this way, it is possible to increase the effectiveness of recommendations by allowing only users with specific flags to view posted content, or by allowing specific users to preferentially transmit and view information. . In addition, the recommendation management unit 42 may not only transmit the recommendation information to a specific user, but also notify the specific user that there is a recommendation.

In addition, another user (user terminal 20) who sees the content posted by the store clerk or the charismatic clerk is inspired to upload new recommendation information (second recommendation information) on the recommended product on the SNS site. Assume a case where (submission) is made (S5a). Note that the second recommendation information may include the profile information of the contributor (user terminal 20), as well as a photograph of the product to be recommended and review content. That is, the second recommendation information is information sent from another user (professional fan).

In this case, the recommendation management unit 43 acquires the second recommendation information from the SNS site (S5b). Based on the acquired second recommendation information, the recommendation management unit 42 permits a specific user to view the posted content (S6). Also, the recommendation management unit 42 may transmit the recommendation information to a specific user (user terminal 10). A specific user indicates a terminal that has registered information (for example, store, brand, product) corresponding to the user terminal 20 as profile information. That is, the recommendation management unit 42 selects users (user terminals 10 and 20) whose profile information related to the profile information of the recommender (seller terminal 30) included in the second recommendation information is registered. In this way, it is possible to increase the effectiveness of recommendations by allowing only users with specific flags to view posted content, or by allowing specific users to preferentially transmit and view information. . In addition, the recommendation management unit 42 may not only transmit the recommendation information to a specific user, but also notify the specific user that there is a recommendation.

It is assumed that the user (user terminal 10) who has received the above recommendation and browsed a plurality of pieces of recommendation information finally likes the recommended product and purchases the product via the EC site. For example, the user terminal 10 transmits information (purchase request information) regarding the purchase of a product to the information processing device 40 (S7a). This purchase request information may include recommendation information as information on products. For example, the purchase request information may include the URL of the product purchase page on the EC site.

The recommendation management unit 42 guides the user to the EC site of the product linked to the purchase request information (first and second recommendation information). For example, the recommendation management unit 42 may notify the electronic commerce management unit 41 of product information included in the purchase request information (first and second recommendation information). The electronic commerce management unit 41 performs product purchase processing (S7b).

After that, the incentive management unit 43 acquires information (sales record information) on product sales from the electronic commerce management unit 41 (S7c). This sales performance information includes information about the product, information about the purchaser (user terminal 10) (purchase request information), and first and second recommendation information that led to the purchase of the product. good.

Next, the incentive management unit 43 gives incentives to the target person based on the acquired sales record information (S8-S10). Specifically, the incentive management unit 43 determines whether or not to give incentives based on whether or not the obtained sales record information includes the user type (information specifying the recommender) corresponding to the recommendation information. That is, the incentive management unit 43 identifies the incentive recipient based on the set user type flag.

For example, when the sales performance information includes the user type "excellent user" corresponding to the second recommendation information, the incentive management unit 43 assigns the user type corresponding to the second recommendation information and the incentive related information, and stored as incentive provision information (S8a). In this case, the incentive management unit 43 may notify the seller terminal 30 to the effect that the incentive has been granted (S8b). The incentive grant information includes at least the incentive grantee and the details of the incentive to be granted. This incentive may be given as points or coupons that can be used on the EC site as described above.

Further, when the sales performance information includes the user type “store clerk” or “professional clerk” corresponding to the first recommendation information, the incentive management unit 43 selects the user corresponding to the first recommendation information. The type and the information about incentive provision are linked and stored as incentive provision information (S9a). In addition, the incentive management unit 43 may notify the salary management unit 44 of the incentive provision information. In this case, the salary management unit 44 may calculate the additional salary of the store clerk based on the incentive provision information and reflect it in the salary information.

Incentives for store clerks in this way may be given as part of their salaries. As described above, the incentive may be given as points or coupons that can be used on the EC site. It should be noted that these incentives described above are preferably calculated based on the degree of contribution to sales (for example, the sales amount of merchandise).

Furthermore, the incentive management unit 43 may notify the seller terminal 30, who is the recipient of the incentive, that the incentive has been granted (S8b).

As described above, according to the present embodiment, when a product is purchased by a predetermined user, the information (user type) specifying the recommender is included in the sales performance information of the product acquired by the information processing apparatus 40. It is possible to determine whether or not incentives need to be given based on whether or not there is. As a result, it is possible to appropriately give incentives to recommenders (specific store clerks and other users) who have contributed to the sale of the product. Furthermore, it is possible to promote sales of products.

(database configuration)
Next, examples of various databases (DB) held by the information processing apparatus 40 will be described with reference to FIGS. 5 to 8. FIG. The database shown below is merely an example, and is not limited to this, and can be changed as appropriate.

FIG. 5 is a diagram showing an example of a database (account information) managed by the electronic commerce management unit 41. As shown in FIG. FIG. 5 is a so-called user DB on the EC site side, and items to be registered (stored) include, for example, "EC site user ID", "name", "address", and "payment information (debit account number, credit card information, etc.)". )”, “Purchase history (product name, price, etc.)”, “Registered store”, “Profile information (attribute, etc.)”, “Owned points”, and the like. These are examples of account information.

FIG. 6 is a diagram showing an example of a database (profile information) managed by the recommendation management unit 42. As shown in FIG. FIG. 6 shows a user DB on the so-called SNS site (unique posting site) side, and items to be registered (stored) include, for example, "SNS site user ID (unique posting site user ID)", "handle name", "EC site user ID", "employee flag", "shop (favorite shop or working shop)", "professional fan flag", "specific user flag", "profile (attribute, etc.)", "user type", etc. is mentioned. Whether or not each of the above flags is set can be determined by "Y (YES)" or "N (NO)". An employee ID can be substituted for the employee flag. These are examples of profile information, and may be managed uniquely by the recommendation management unit 42, or part of the information may be extracted from the above account information, added with additional information, and registered/managed.

FIG. 7 is a diagram showing an example of a database (recommendation information) managed by the recommendation management unit 42. As shown in FIG. FIG. 7 shows a post DB on the side of a so-called SNS site (unique posting site). Items to be registered (stored) include, for example, "post ID", "SNS site user ID (unique posting site user ID)", "post "segment (post by specific user)", "post context", "link to EC site", "post type", and the like. Whether or not each of the above flags is set can be determined by "Y (YES)" or "N (NO)". The posting context may include an image, video, text, date and time, various comments, and the like regarding the product. The posting type can be substituted by the user type. These are examples of posted information (recommendation information), and may be managed uniquely by the recommendation management unit 42, or part of the information may be extracted from the above account information or profile information and added with additional information and registered. - May be managed.

FIG. 8 is a diagram showing an example of a database (employee information) managed by the salary management unit 44. As shown in FIG. FIG. 8 is a so-called store clerk DB, and items to be registered (stored) include, for example, "clerk ID", "SNS site user ID (unique posting site user ID)", "name", "store", "Incentive", "Sales", etc. can be mentioned. The incentive is, for example, the amount of salary added as a success fee. These are examples of employee information, and may be managed by the payroll management department 44. Alternatively, some information may be extracted from the above account information or profile information and added with additional information to be registered and managed. may

(Equipment configuration)
FIG. 9 is a diagram illustrating an example of a functional configuration of an incentive granting device according to one embodiment; As shown in this example, the incentive giving device (information processing device 40 ) has a control section 110 , a storage section 120 , a communication section 130 , an input section 140 and an output section 150 . Note that this example mainly shows the functional blocks that characterize the present embodiment, and the incentive giving device may also have other functional blocks necessary for other processes. Moreover, it is good also as a structure which does not include some functional blocks. Note that the functional blocks shown in FIG. 9 can also be read as functional blocks that implement each functional configuration of the information processing device 40 .

The control unit 110 controls the incentive provision device. The control unit 110 can be configured by a controller, a control circuit, or a control device, which will be described based on common recognition in the technical field related to the present disclosure.

The storage unit 120 stores (holds) information used in the incentive giving device. The storage unit 120 can be configured by, for example, a memory, a storage, a storage device, etc., which are explained based on common recognition in the technical field according to the present disclosure.

The communication unit 130 communicates with other communication devices (devices, servers, etc.) via a network. The communication unit 130 may output various received information to the control unit 110 .

The communication unit 130 can be configured by a transmitter/receiver, a transmitting/receiving circuit, or a transmitting/receiving device described based on common recognition in the technical field related to the present disclosure. Note that the communication unit 130 may be composed of a transmission unit and a reception unit.

Input unit 140 receives an input by a user's operation. Also, the input unit 140 may be connected to a predetermined device, storage medium, or the like, and receive input of data. The input unit 140 may output the input result to the control unit 110, for example.

The input unit 140 can be configured by an input device such as a keyboard, a mouse, and buttons, an input/output terminal, an input/output circuit, and the like, which are explained based on the common recognition in the technical field according to the present disclosure. Further, the input unit 140 may be integrated with the display unit (for example, a touch panel).

The output unit 150 outputs data, content, etc., in a form perceptible to the user. For example, the output unit 150 may include a display unit that displays images, an audio output unit that outputs audio, and the like.

The display unit can be configured by, for example, a display device such as a display or a monitor described based on common recognition in the technical field related to the present disclosure. Also, the audio output unit can be configured by an output device such as a speaker described based on common recognition in the technical field related to the present disclosure.

The output unit 150 includes, for example, an arithmetic unit, an arithmetic circuit, an arithmetic device, a player, an image/video/audio processing circuit, an image/video/audio processing device, It can be configured to include an amplifier or the like. Also, the configuration of the output unit (output destination and output source) or a part thereof may be realized by a predetermined cloud service.

Note that the communication unit 130 or the input unit 140 may be called an acquisition unit. The acquisition unit acquires sales performance information related to product sales performance from the user terminal used by the user of the electronic commerce site, product recommendation information from the seller terminal and other user terminals used by other users, and to get

The control unit 110 may perform processing based on the steps shown in FIG. For example, the control unit 110 determines whether or not to give an incentive based on whether or not information specifying the recommender is included in the sales record information.

The user terminals 10 and 20, the seller terminal 30, etc. may also have the same configuration as in FIG. A person skilled in the art can read and understand the description related to the incentive granting device in the description of FIG. 9 as appropriate.

(Hardware configuration)
It should be noted that the block diagrams used in the description of the above embodiments show blocks in units of functions. These functional blocks (components) are implemented by any combination of hardware and/or software. Further, means for realizing each functional block is not particularly limited. In other words, each functional block may be realized by one physically connected device, or may be realized by two or more physically separated devices connected by wire or wirelessly. good.

For example, a device (information processing device 40, etc.) according to an embodiment of the present disclosure may function as a computer that performs processing of the incentive provision method of the present disclosure. FIG. 10 is a diagram illustrating an example of a hardware configuration such as an incentive granting device according to one embodiment. An incentive giving device such as the information processing device 40 described above is physically configured as a computer device including a processor 1001, a memory 1002, a storage 1003, a communication device 1004, an input device 1005, an output device 1006, a bus 1007, and the like. good too.

In the present disclosure, apparatus, circuit, device, unit, server, etc. can be read interchangeably. The hardware configuration of the information processing device 40 and the like may be configured to include one or more of each device shown in the drawing, or may be configured without including some of the devices.

For example, although only one processor 1001 is shown, there may be multiple processors. Also, processing may be performed by one processor, or processing may be performed by two or more processors concurrently, serially, or otherwise. Note that processor 1001 may be implemented by one or more chips.

Each function of the incentive giving device such as the information processing device 40 is performed by the processor 1001 performing calculations by loading predetermined software (programs) on hardware such as the processor 1001 and the memory 1002, and communication by the communication device 1004, It is realized by controlling reading and/or writing of data in the memory 1002 and the storage 1003 . The user terminals 10 and 20 and the seller terminal 30 are the same.

The processor 1001, for example, operates an operating system to control the entire computer. The processor 1001 may be configured by a central processing unit (CPU) including an interface with peripheral devices, a control device, an arithmetic device, registers, and the like. Note that each unit such as the control unit 110 described above may be implemented by the processor 1001 .

The processor 1001 also reads programs (program codes), software modules, data, etc. from at least one of the storage 1003 and the communication device 1004 to the memory 1002, and executes various processes according to these. As the program, a program that causes a computer to execute at least part of the operations described in the above embodiments is used. For example, the control unit 110 may be implemented by a control program stored in the memory 1002 and running on the processor 1001, and other functional blocks may be similarly implemented.

The memory 1002 is a computer-readable recording medium, such as ROM (Read Only Memory), EPROM (Erasable Programmable ROM), EEPROM (Electrically EPROM), RAM (Random Access Memory), and at least other suitable storage media. may be configured by one. The memory 1002 may also be called a register, cache, main memory (main storage device), or the like. The memory 1002 can store executable programs (program code), software modules, etc. to perform a method according to an embodiment.

The storage 1003 is a computer-readable recording medium, such as a flexible disk, a floppy (registered trademark) disk, a magneto-optical disk (for example, a compact disk (CD-ROM (Compact Disc ROM), etc.), a digital versatile disk, Blu-ray disc), removable disc, hard disk drive, smart card, flash memory device (e.g., card, stick, key drive), magnetic stripe, database, server, or other suitable storage medium may be configured by Storage 1003 may also be called an auxiliary storage device. Note that the storage unit 120 described above may be implemented by the memory 1002 and/or the storage 1003 .

The communication device 1004 is hardware (transmitting/receiving device) for communicating between computers via at least one of a wired network and a wireless network, and is also called a network device, a network controller, a network card, a communication module, or the like. Communication device 1004 may include a SIM card. Note that the communication unit 130 described above may be implemented by the communication device 1004 .

The input device 1005 is an input device (for example, keyboard, mouse, etc.) that receives input from the outside. The output device 1006 is an output device (eg, display, speaker, etc.) that outputs to the outside. Note that the input device 1005 and the output device 1006 may be integrated (for example, a touch panel). Note that the input unit 140 and the output unit 150 described above may be realized by the input device 1005 and the output device 1006, respectively.

Devices such as the processor 1001 and the memory 1002 are connected by a bus 1007 for communicating information. The bus 1007 may be composed of a single bus, or may be composed of different buses between devices.

The information processing device 40 and the like include hardware such as a microprocessor, a digital signal processor (DSP), an ASIC (Application Specific Integrated Circuit), a PLD (Programmable Logic Device), and an FPGA (Field Programmable Gate Array). part or all of each functional block may be implemented by the hardware. For example, processor 1001 may be implemented with at least one of these hardware.

(Modification)
The terms explained in the present disclosure and/or the terms necessary for understanding the present disclosure may be replaced with terms having the same or similar meanings.

Information, parameters, etc. described in this disclosure may be expressed using absolute values, may be expressed using values relative to a given value, or may be expressed using corresponding other information. may Also, the names used for parameters and the like in this disclosure are not limiting in any way.

Information, signals, etc. described in this disclosure may be represented using any of a variety of different technologies. For example, data, instructions, commands, information, signals, bits, symbols, chips, etc. that may be referred to throughout the above description may refer to voltages, currents, electromagnetic waves, magnetic fields or magnetic particles, light fields or photons, or any of these. may be represented by a combination of

Information, signals, etc. may be input and output through multiple network nodes. Input/output information, signals, and the like may be stored in a specific location (for example, memory), or may be managed using a table. Input and output information, signals, etc. may be overwritten, updated or appended. Output information, signals, etc. may be deleted. Input information, signals, etc. may be transmitted to other devices.

In addition, notification of predetermined information (for example, notification of “being X”) is not limited to explicit notification, but implicit notification (for example, by not notifying the predetermined information or by providing another information by notice of

Software, whether referred to as software, firmware, middleware, microcode, hardware description language or otherwise, includes instructions, instruction sets, code, code segments, program code, programs, subprograms, and software modules. , applications, software applications, software packages, routines, subroutines, objects, executables, threads of execution, procedures, functions, and the like.

Also, software, instructions, information, etc. may be transmitted and received via transmission media and/or signal waveforms. For example, the software uses wired technology (coaxial cable, fiber optic cable, twisted pair, Digital Subscriber Line (DSL), etc.) and/or wireless technology (infrared, microwave, etc.) to create websites, Wired and/or wireless technologies are included within the definition of transmission medium when sent from a server or other remote source.

As used in this disclosure, the terms "system" and "network" may be used interchangeably.

Each aspect/embodiment described in the present disclosure may be used alone, may be used in combination, or may be used by switching according to execution. Also, the processing procedures, sequences, flowcharts, etc. of each aspect/embodiment described in the present disclosure may be rearranged as long as there is no contradiction. For example, the methods described in this disclosure present elements of the various steps using a sample order, and are not limited to the specific order presented.

As used in this disclosure, the phrase "based on" does not mean "based only on," unless expressly specified otherwise. In other words, the phrase "based on" means both "based only on" and "based at least on."

Any reference to elements using the "first," "second," etc. designations used in this disclosure does not generally limit the quantity or order of those elements. These designations may be used in this disclosure as a convenient method of distinguishing between two or more elements. Thus, references to first and second elements do not imply that only two elements may be employed or that the first element must precede the second element in any way.

Where "include," "including," and variations thereof are used in this disclosure, these terms are inclusive, as is the term "comprising." is intended. Furthermore, the term "or" as used in this disclosure is not intended to be an exclusive OR.

In this disclosure, where articles have been added by translation, such as a, an, and the in English, the disclosure may include the plural nouns following these articles.

Although the invention according to the present disclosure has been described in detail above, it will be apparent to those skilled in the art that the invention according to the present disclosure is not limited to the embodiments described in this disclosure. The invention according to the present disclosure can be implemented as modifications and changes without departing from the spirit and scope of the invention determined based on the description of the claims. Therefore, the description of the present disclosure is for illustrative purposes and does not impose any limitation on the invention according to the present disclosure.

The present disclosure relates to an incentive granting system and an incentive granting method in electronic commerce.

Accordingly, an object of the present disclosure is to provide an incentive granting system and an incentive granting method capable of appropriately granting incentives to those who have contributed to the purchase of a product and promoting sales of the product. one.

An incentive granting system according to one aspect of the present disclosure is an incentive granting system that grants an incentive to a recommender who has contributed to sales of a product via an electronic commerce site, the product via the electronic commerce site. A user terminal used by a user who makes a purchase , another user terminal used by another user capable of providing said user of said user terminal with said product recommendation information, and said user terminal a seller terminal used by the seller of the product , capable of providing recommendation information of the product to the user of the above; , the incentive granting device acquires the user type, favorite store, favorite brand, and favorite product type of the user as profile information of the user; , good users, professional fans, and at least one of the other users and the sellers of the product, as profile information of the recommender, the user type of the recommender, the favorite store, and the favorite brand and a favorite product type, and the user types of the other users as the recommenders include regular users, excellent users, and professional fans, and sales of the products as the recommender. The user type of the person includes a store clerk and a professional clerk, acquires the recommendation information of the product including the profile information of the recommender from at least one of the other user terminal and the seller terminal, When the profile information of the user and the profile information of the recommender match, a specific flag is set, the recommendation information of the product is provided to the user of the user terminal, and the recommendation information of the product is sent. obtaining sales performance information related to the sales performance of the product to the user, and based on the user type of the profile information of the recommender included in the recommendation information of the product included in the sales performance information, the recommender characterized by controlling the provision of incentives for

Claims (10)

An incentive granting system that grants incentives to recommenders who have contributed to sales of products via an electronic commerce site,
a user terminal used by a user of the electronic commerce site;
a seller terminal used by a person who handles the product;
an incentive granting device that manages incentives based on sales performance of the product;
The incentive granting device acquires sales performance information related to the sales performance of the product after acquiring the recommendation information of the product from the seller terminal and other user terminals used by other users, and acquires the sales performance information. An incentive giving system that determines whether or not to give an incentive based on whether or not the information includes information specifying the recommender. 2. The incentive giving system according to claim 1, wherein the information specifying the recommender includes a user type corresponding to the recommender information. 3. The incentive provision according to claim 2, wherein when the user type includes information specifying a person who handles the product, the incentive provision device associates and stores the user type and information regarding provision of the incentive. system. 4. The incentive provision according to claim 3, wherein when the user type includes information specifying the other user, the incentive provision device links and stores the user type and information on provision of the incentive. system. When the recommendation information includes a part of the profile information of the user terminal or the other user terminal, the incentive giving device instructs the user terminal or the other user terminal to view the recommendation information. 5. An incentive granting system according to any one of claims 1 to 4, permitting. When the recommendation information includes part of the profile information of the user terminal or the other user terminal, the incentive giving device transmits the recommendation information to the user terminal or the other user terminal. 6. The incentive giving system according to any one of claims 1 to 5, which notifies that there is a recommendation, or that there is a recommendation. An incentive granting device that grants incentives to recommenders who have contributed to sales of products through an electronic commerce site,
Sales performance information related to the sales performance of the product from the user terminal used by the user of the electronic commerce site, recommendation information of the product from the seller terminal and other user terminals used by other users; an acquisition unit that acquires
and a control unit that determines whether or not to provide an incentive based on whether or not the sales performance information includes information specifying the recommender. An incentive giving method for giving an incentive to a recommender who has contributed to the sale of a product via an electronic commerce site, comprising:
a step in which an incentive granting device that manages incentives based on sales performance of the product acquires first recommendation information from a seller terminal used by a person who handles the product;
a step in which the incentive granting device acquires second recommendation information from another user terminal used by another user;
a step of acquiring sales performance information related to sales performance of the product from a user terminal used by a user of the electronic commerce site;
determining whether or not to give an incentive based on whether or not the sales performance information includes information specifying the recommender. 9. The incentive giving method according to claim 8, further comprising the step of permitting a specific user to browse said recommended information after said incentive giving device acquires said recommended information. 10. The incentive granting device according to claim 8, further comprising a step of transmitting the recommendation information to a specific user after obtaining the recommendation information, or notifying that a recommendation has been made. Incentive method.

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