JP2022156211A - Point management system, point management method and program - Google Patents

Abstract

To provide a point management system, a point management method, and a program capable of promoting purchasing behavior using points by adjusting timing of providing points to a user and the quantity of points to be provided.SOLUTION: A recording unit 101 records a purchase history of a user. An estimation unit 102 estimates the time when the user will make a new purchase and a payment amount in the new purchase based on the purchase history. An acquisition unit 103 acquires a planned quantity of points to be provided to the user after the estimated time and the time when the planned quantity of points will be provided. A calculation unit 104 calculates a point quantity of the points that can be provided prior to the acquired time based on the payment amount and the planned quantity. A providing unit 105 provides the point quantity of points to the user at the estimated time, and reduces the planned quantity by the point quantity. A notification unit 106 notifies the user that the point quantity of points has been provided.SELECTED DRAWING: Figure 3

Description

The present invention relates to a point management system, point management method and program.

A service is known in which when a user makes a payment to purchase a sale target such as a product or service, the user is given points that can be used for payment in the same manner as money. Such services aim to encourage the user's purchasing behavior by giving points, and techniques for providing points to encourage purchasing behavior are known. For example, Patent Literature 1 discloses a system that provides advance borrowing points to a user based on the user's request for advance borrowing, and promotes sales based on the points.

JP 2017-228151 A

Generally, in the above services, the timing of awarding points is determined by the convenience of those who award points, such as point managers and sellers who sell products. For this reason, points may not be given in time for the user's purchase timing, the user may give up on the purchase, and the seller may miss an opportunity for the user to purchase the item for sale. In addition, although there is a demand from those who give points to increase the amount of points to be used for payment, the points are not used or the points are not used because the points are not given in time for the user's purchase timing. The problem was that the quantity was small.

The present invention solves the problems described above, and is a point management system capable of encouraging purchase behavior using points by adjusting the timing of giving points to users and the amount of points to be given. , to provide a point management method and program.

A point management system according to a first aspect of the present invention includes:
A point management system that manages points that a user can use to pay for the purchase of an object for sale,
a recording unit that records the purchase history of the user;
an estimating unit for estimating when the user will make a new purchase and the amount of payment for the new purchase based on the recorded purchase history;
an acquisition unit that acquires a planned quantity of points to be awarded to the user after the estimated time and a time when the planned quantity of points will be awarded;
a calculation unit that calculates the amount of points that can be granted prior to the time of acquisition, based on at least the estimated payment amount and the acquired scheduled amount;
a granting unit that grants the calculated point quantity of points to the user at the estimated time, and reduces the acquired scheduled quantity by the calculated point quantity;
a notification unit that notifies the user that the points of the calculated point quantity have been awarded;
characterized by comprising

In addition, in the point management system according to the above viewpoint,
The calculation unit
setting the point quantity to a value equal to or less than the acquired scheduled quantity;
The point quantity is calculated based on the recorded purchase history.

In addition, in the point management system according to the above viewpoint,
The point management system is
The calculation unit calculates a first point amount that can be used for payment of an amount equal to or greater than the estimated payment amount,
The granting unit grants the calculated first point amount of points to the user at the estimated time, and reduces the acquired scheduled amount by the calculated first point amount;
the notification unit performs a first trial of notifying the user that the calculated first point amount of points has been awarded;
The calculating unit calculates a second point amount that can be used for payment of an amount smaller than the estimated amount of payment,
The granting unit grants the calculated second point quantity of points to the user at the estimated time, and reduces the acquired scheduled quantity by the calculated second point quantity;
the notification unit performs a second trial of notifying the user that the calculated second point amount of points has been awarded;
If the payment using points by the user is promoted when the first trial is performed than when the second trial is performed,
The calculation unit may calculate the first point quantity more frequently than the second point quantity.

A point management method according to a second aspect of the present invention includes:
A point management system executed by a point management system that manages points that a user can use to pay for purchasing an item for sale,
The point management system
estimating the timing of the new purchase by the user and the amount of payment for the new purchase based on the purchase history of the user recorded in a recording unit;
Acquiring a planned amount of points to be awarded to the user after the estimated time and a time when the planned amount of points will be awarded;
calculating a point quantity of points that can be granted prior to the acquisition time based on at least the estimated payment amount and the acquired scheduled quantity;
at the estimated time, granting the calculated point amount of points to the user, reducing the acquired scheduled amount by the calculated point amount;
The user is notified that the points of the calculated point amount have been awarded.

A program according to a third aspect of the present invention comprises
A computer that manages points that can be applied to payment for purchasing items for sale by the user;
a recording unit that records the purchase history of the user;
an estimation unit for estimating when the user will make a new purchase and the amount of payment for the new purchase based on the recorded purchase history;
an acquisition unit that acquires a planned quantity of points to be awarded to the user after the estimated time and a time when the planned quantity of points will be awarded;
a calculation unit that calculates the amount of points that can be granted prior to the acquisition time based on at least the estimated payment amount and the acquired scheduled amount;
a granting unit that grants the calculated point amount of points to the user at the estimated time, and reduces the acquired planned amount by the calculated point amount;
a notification unit that notifies the user that the points of the calculated point amount have been awarded;
It is characterized by functioning as

The program may be recorded on a non-transitory recording medium. Non-transitory recording media can be distributed and sold independently of computers. Here, a non-temporary recording medium refers to a tangible recording medium. Examples of non-temporary recording media include compact discs, flexible discs, hard discs, magneto-optical discs, digital video discs, magnetic tapes, and semiconductor memories. Also, a transitory recording medium indicates a transmission medium (propagating signal) itself. Temporary recording media are, for example, electrical signals, optical signals, electromagnetic waves, and the like. A temporary storage area is an area for temporarily storing data and programs, and is, for example, a volatile memory such as a RAM (Random Access Memory).

According to the present invention, there is provided a point management system, a point management method, and a program capable of encouraging purchasing behavior using points by adjusting the timing of giving points to users and the amount of points to be given. be able to.

It is a figure for demonstrating the relationship between the point management system which concerns on embodiment, and a user terminal. It is a figure which shows the hardware constitutions of the server which implement|achieves the point management system which concerns on embodiment. It is a figure showing functional composition of a point management system concerning an embodiment. It is a figure for explaining purchase history information concerning an embodiment. It is a figure for demonstrating the point information which concerns on embodiment. FIG. 4 is a diagram for explaining an image displayed on the screen of the user terminal according to the embodiment; FIG. 4 is a flowchart for explaining point management processing performed by the point management system according to the embodiment;

(1. Overall configuration)
A point management system 100 according to an embodiment of the present invention is communicably connected to a user terminal 200 via a network 300, as shown in FIG.

The point management system 100 manages points given to users.

Here, a user is a person who purchases a sale target at a real store or a virtual store. Sales targets include goods and services. Purchasing a sale target means purchasing goods and services.

Also, points can be used for payment for purchasing sales objects.

The point management system 100 gives points based on a predetermined criterion when a user makes a payment to purchase an object for sale. The point management system 100 gives the user points equivalent to 1% of the payment amount, for example. Also, when payment is made with points, the point management system 100 reduces the number of points owned by the user by the number of points used for the payment. In addition, the point management system 100 records information on the history of awarding points and the history of use of points.

The point management system 100 is realized by one or more servers. For example, the point management system 100 is implemented by a database server that stores information about points, and a point management server that manages the granting and use of points.

The user terminal 200 is a terminal used by a user who purchases an object for sale. The user terminal 200 is, for example, a smart phone, a tablet computer, or the like.

The network 300 may be of any type, such as the Internet, an intranet, an extranet, a LAN (Local Area Network), a VPN (Virtual Private Network), a telephone line network, or the like.

(2. Server hardware configuration)
FIG. 2 is a block diagram showing the hardware configuration of the server 10 that implements the point management system 100. As shown in FIG.

As shown in FIG. 2, the server 10 includes a CPU (Central Processing Unit) 11, a ROM (Read Only Memory) 12, a RAM 13, a recording medium 14, an output device 15, a communication device 16, and an input device 17. And prepare. Each component is connected by a bus 18 .

The CPU 11 controls the overall operation of the server 10, is connected to each component, and exchanges control signals and data.

The ROM 12 stores an operating program and various data necessary for controlling the operation of the entire server 10 .

The RAM 13 is for temporarily recording data and programs, and holds programs and data read from the recording medium 14 and other data necessary for communication.

The recording medium 14 is composed of a hard disk, a flash memory, or the like, and records data processed by the server 10 .

The output device 15 includes a display device such as an LCD (Liquid Crystal Display) and a backlight, and an audio output device such as a speaker. The output device 15 outputs, for example, data output from the CPU 11 under the control of the CPU 11 .

The communication device 16 includes a communication interface for connecting the server 10 to a computer communication network such as the Internet, and communicates with other information processing devices and the like via the communication device 16 .

The input device 17 includes input devices such as buttons, keyboards, touch panels, microphones, cameras, and optical scanners. The input device 17 receives an operation input from the user of the server 10 and outputs a signal corresponding to the received operation input to the CPU 11 .

(3. Functional configuration of point management system of embodiment)
A functional configuration of the point management system 100 will be described with reference to FIG.

The point management system 100 functionally includes a recording unit 101 , an estimation unit 102 , an acquisition unit 103 , a calculation unit 104 , a grant unit 105 and a notification unit 106 . In this embodiment, the recording medium 14 functions as the recording unit 101, the CPU 11 functions as the estimation unit 102, the acquisition unit 103, the calculation unit 104, and the provision unit 105, and the CPU 11 and the communication device 16 cooperate to It functions as the notification unit 106 . For example, the recording unit 101 is implemented by a database server, and the estimation unit 102, acquisition unit 103, calculation unit 104, provision unit 105, and notification unit 106 are implemented by a point management server.

The recording unit 101 records the purchase history of the user.

The purchase history is a history of purchases including information such as the sales target purchased by the user, the purchase price, and the date and time of purchase.

For example, the recording unit 101 records purchase history information shown in FIG. The purchase history information includes a user ID, date and time of purchase, sale target ID, purchase price, and number of points to be provided in association with each other. A user ID is identification information for identifying a user. The date and time of purchase is the date and time when the user purchased the sales target. The sale target ID is identification information for identifying the sale target purchased by the user. The purchase amount is the amount paid by the user when purchasing the item for sale. The given point quantity is the quantity of points given to the user by purchasing the item for sale.

The record on the first line in FIG. 4 indicates that the user with the user ID “A” (hereinafter referred to as user A) purchased the This indicates that the sales target (hereinafter referred to as product P01) is purchased, the purchase amount is "1000 yen", and the point amount of "10" is given to user A by this purchase.

In addition, the recording unit 101 records user's point information.

The point information is information about points associated with the user, such as the amount of points owned by the user, the amount of points to be granted, and the like.

For example, the recording unit 101 records point information shown in FIG. The point information includes the user ID, the amount of points held, the scheduled grant date, the scheduled amount, and the amount borrowed in advance in association with each other. The owned point quantity is the quantity of points owned by the user, and is the quantity of points that the user can use for payment. The scheduled grant date is the scheduled date on which points are granted to the user. The planned quantity is the planned quantity of points to be given to the user. When the scheduled grant date comes, the scheduled quantity is added to the owned point quantity. The advance borrowing quantity is the quantity of points that can be granted prior to the scheduled granting date, and is the quantity of points that can be borrowed and used by the user in advance. The advance borrowing quantity is calculated by the calculation unit 104 as described later.

In the record on the first line in FIG. 5, user A with user ID "A" has a point holding amount of "500", and the scheduled amount of " A point of 10″ is awarded, indicating no advance borrowing quantity.

The recording unit 101 also records user information such as the user's address, name, telephone number, and e-mail address.

The estimating unit 102 in FIG. 3 estimates the timing of the new purchase by the user and the amount of payment for the new purchase based on the purchase history recorded in the recording unit 101 .

For example, the estimating unit 102 refers to the purchase history information in FIG. 4 to obtain trends in the user's purchase timing and the purchase amount paid for one purchase, and based on the obtained trends, determines the next purchase timing and payment amount. Estimate the amount of For example, from the purchase history of user A, the estimation unit 102 obtains a tendency that user A purchases a plurality of items for sale every Friday and the average total purchase price is "5000 yen". Assuming that the current date and time is "Sunday, April 11, 2021, 10:00", the estimation unit 102 estimates that the time when user A makes a new purchase is "Friday, April 16, 2021." , the amount of payment for the new purchase is estimated to be "5000 yen".

Further, for example, the estimation unit 102 refers to the purchase history information of FIG. And based on the amount of items purchased repeatedly, the timing of the next purchase and the amount of payment may be estimated. For example, the estimation unit 102 determines from the purchase history of the user with the user ID “B” (hereinafter referred to as user B) that the user B has repeatedly purchased the sales target with the sales target ID “P21” (hereinafter referred to as product P21). is detected, the average purchase interval of the product P21 is obtained. If the current date and time is "Sunday, April 11, 2021, 10:00", the average purchase interval is "10 days", and the most recent purchase date and time is "Saturday, April 10, 2021". , the estimating unit 102 estimates the timing of the new purchase by the user B to be "April 20, 2021", and the amount of payment for the new purchase to be "1000 yen" of the purchase price of the product P21. do.

The acquisition unit 103 in FIG. 3 acquires the planned quantity of points to be awarded to the user after the estimated time and the timing at which the planned quantity of points will be awarded.

For example, when the estimating unit 102 estimates that user A will make a new purchase on Friday, April 16, 2021, the acquiring unit 103 refers to the point information in FIG. Then, it is determined whether or not there are points scheduled to be given after "Friday, April 16, 2021". When the acquiring unit 103 determines that there are points to be granted on the scheduled grant date “Saturday, April 17, 2021” after the estimated time “Friday, April 16, 2021”, points are granted to the user. As the scheduled amount of points, the scheduled amount "4000" and as the time when the scheduled amount of points will be awarded, the scheduled grant date "Saturday, April 17, 2021" are acquired.

The calculation unit 104 of FIG. 3 calculates the point quantity (advance borrowing quantity) of points that can be given prior to the acquisition time based on at least the estimated payment amount and the acquired scheduled quantity. Calculate. Here, the calculation unit 104 sets the point amount to a value equal to or less than the acquired scheduled amount, and calculates based on the recorded purchase history.

For example, the calculation unit 104 gives user A an advance borrowing amount of points that can be granted prior to the scheduled granting date (acquired time) “Saturday, April 17, 2021”, and the payment amount “5000 yen”. and the acquired scheduled quantity of "4000". For example, the calculation unit 104 determines that the number of points that can be used for the payment amount of "5000 yen" or less and the planned amount of "4000" or less is the amount of points borrowed in advance. For example, the calculation unit 104 obtains the advance borrowing amount of points as "4000".

Further, the calculation unit 104 refers to the purchase history information of FIG. 4 to check the tendency of the amount that the user pays for the purchase of the sale target and the tendency of the amount of awarded points. Then, for example, the calculation unit 104 identifies the payment to which the acquired scheduled amount of points is to be awarded, and compares the purchase amount of the identified payment with the monthly average of the purchase amount, It is determined whether or not it is equal to or greater than a percentage (for example, 50%). When the calculation unit 104 determines that the purchase amount of the specified payment is equal to or greater than a predetermined ratio of the monthly average purchase amount, the calculation unit 104 then compares the user's current planned quantity with the monthly average of the given point quantity. Then, it is determined whether or not it is equal to or greater than a predetermined ratio (eg, 50%). When the calculation unit 104 determines that the current planned quantity is equal to or greater than a predetermined ratio of the monthly average of the given point quantity, the calculation unit 104 considers the current planned quantity to be larger than the quantity of points normally given to the user. Then, if the calculation unit 104 considers that the current scheduled quantity is greater than the quantity of points normally given to the user, the calculation unit 104 determines a predetermined ratio (for example, , 50%).

For example, a few days ago, user A purchased an expensive sales object (purchase amount of "400,000 yen") that he does not normally purchase, and the currently scheduled quantity of "4000" points is granted by purchasing the expensive sales object. Suppose it is a point. The calculation unit 104 first identifies the target payment to which the acquired planned quantity of “4000” points has been given, based on the given point quantity in the purchase history. Next, the calculation unit 104 determines that the purchase amount of “400,000 yen” is 50% or more of the monthly average purchase amount of user A (for example, “30,000 yen”), and the scheduled quantity of “4,000” is the monthly amount of points to be given. It is determined to be 50% or more of the average (for example, "300"). Then, the calculation unit 104 regards the scheduled quantity “4000” as being larger than the quantity of points normally given to the user, and decreases by 50% from the advance borrowing quantity “4000” calculated based on the payment amount and the scheduled quantity. "2000" is calculated as the amount borrowed in advance.

The granting unit 105 in FIG. 3 grants the calculated point quantity (advance borrowing quantity) of points to the user at the estimated time, and reduces the acquired scheduled quantity by the calculated point quantity.

For example, on “Friday, April 16, 2021”, which is estimated to be the time when user A makes a new purchase, the granting unit 105 grants user A the points of the advance borrowing amount “2000” and the scheduled amount “2000”. 4000” is reduced by the advance borrowing amount of “2000”. Specifically, in the point information of FIG. 5, the granting unit 105 adds the advance borrowing quantity “2000” to the owned point quantity “500” of the user A, and adds the scheduled granting date “Saturday, April 17, 2021”. Subtract the borrowed amount of "2000" from the amount of "4000".

The notification unit 106 in FIG. 3 notifies the user that the points of the calculated point quantity (advance borrowing quantity) have been awarded.

For example, the notification unit 106 refers to the user information recorded in the recording unit 101 and transmits a message to the mail address of the user A indicating that the advance amount of "2000" points has been granted. FIG. 6 shows how an image 400 including a message is displayed on the screen of user A's user terminal 200 . The image 400 includes a message 401 indicating that the borrowed amount of "2000" points has been awarded.

(4. Operation of Point Management System of Embodiment)
Point management processing executed by the point management system 100 of this embodiment will be described with reference to FIG. For example, the point management system 100 periodically starts the point management process shown in FIG. 7 at a predetermined timing.

The estimating unit 102 estimates the timing of the new purchase by the user and the amount of payment for the new purchase based on the purchase history recorded in the recording unit 101 (step S101).

For example, the estimation unit 102 refers to the purchase history information in FIG. It is estimated to be "5000 yen".

The acquisition unit 103 determines whether or not there are points to be given to the user after the estimated timing of the new purchase (step S102). When the obtaining unit 103 determines that there are points to be given to the user after the estimated timing of the new purchase (step S102; YES), the schedule of points to be given to the user after the estimated timing is determined. The quantity and the time when the planned quantity of points will be awarded are acquired (step S103). On the other hand, when the obtaining unit 103 determines that there are no points to be given to the user after the estimated timing of the new purchase (step S102; NO), the processing ends.

For example, the acquiring unit 103 refers to the point information in FIG. It is determined that there are points to be given to user A on "Saturday". Then, the acquiring unit 103 determines the scheduled amount of points to be given to the user after "Friday, April 16, 2021" as the planned amount of "4000" and the time when the planned amount of points will be given. The date “Saturday, April 17, 2021” is acquired.

The calculation unit 104 calculates the advance borrowing quantity of points that can be given prior to the acquired time based on the estimated payment amount, the acquired scheduled quantity, and the purchase history (step S104).

For example, the calculation unit 104 calculates the amount of advance borrowing of points that can be granted to user A prior to the scheduled grant date (acquired date) “April 17, 2021”, and the amount of payment. It is the number of points that can be applied to the amount of "5000 yen" or less, and it is calculated as "2000", which is 50% of the planned amount of "4000" or less.

The granting unit 105 grants the user points corresponding to the calculated amount of advance borrowing at the estimated time, and reduces the scheduled amount by the amount of advance borrowing (step S105).

For example, on “Friday, April 16, 2021”, which is estimated to be the time when user A makes a new purchase, the granting unit 105 grants user A the points of the advance borrowing amount “2000” and the scheduled amount “2000”. 4000” is reduced by the advance borrowing amount of “2000”.

The notification unit 106 notifies the user that the points corresponding to the amount borrowed in advance have been awarded (step S106).

For example, the notification unit 106 refers to the user information recorded in the recording unit 101 and transmits a message to the mail address of the user A indicating that the advance amount of "2000" points has been granted.

According to this embodiment, it is possible to encourage the user to make purchases using the points by borrowing and granting points in advance in accordance with the time when the user is likely to make a purchase, and notifying the fact. In addition, by borrowing and giving points in advance according to the time when the user is likely to purchase, it is possible to increase the amount of points to be used for payment.

(5. Modification)
Although the embodiments of the present invention have been described above, various modifications and applications are possible in carrying out the present invention.

In the above embodiment, the recording unit 101 is implemented by the database server, and the estimation unit 102, the acquisition unit 103, the calculation unit 104, the granting unit 105, and the notification unit 106 are implemented by the point management server. Not exclusively. The recording unit 101, the estimation unit 102, the acquisition unit 103, the calculation unit 104, the provision unit 105, and the notification unit 106 may be realized by one server.

Moreover, in the above-described embodiment, the estimation unit 102 estimates the date of the new purchase as the timing of the new purchase by the user, but the present invention is not limited to this. For example, the estimating unit 102 may estimate in detail the times when the user will make a new purchase, such as morning, noon, and night, and even the time. Moreover, the method of estimating the time when a new purchase is made by the user and the amount of payment for the new purchase is not limited to those shown in the above embodiment, and various existing methods can be applied to the estimation.

Further, in the above embodiment, an example is shown in which the points that can be granted prior to the time of acquisition (advance amount) are calculated based on the purchase history. is not limited to For example, the point management system may execute a first trial and a second trial, and calculate the number of points that can be awarded in advance based on the results of the execution.

In the first trial, the calculating unit 104 calculates the first point quantity (first advance borrowing quantity) that can be used for payment of an amount equal to or greater than the estimated payment amount, and the granting unit 105 calculates the estimated At the time, points of the calculated first point amount are given to the user, the planned amount is reduced by the first point amount, and the notification unit 106 notifies the user that the points of the calculated first point amount have been given. is to notify In the second trial, the calculating unit 104 calculates a second point quantity (second advance borrowing quantity) that can be used for payment of an amount smaller than the estimated payment amount, and the granting unit 105 At the estimated time, the calculated second point amount of points is awarded to the user, the planned amount is reduced by the second point amount, and the notification unit 106 notifies the user that the second point amount of points has been awarded. is to notify

When the payment using points by the user is promoted when the first trial is performed rather than when the second trial is performed, the calculation unit 104 calculates the first point amount rather than the second point amount. increase the frequency. Promoting payment using points means increasing the number of times points are used, increasing the amount of points used for payment, and the like.

For example, with respect to user A, the estimation unit 102 estimates that user A will make a new purchase on April 16, 2021, and that the payment amount for the new purchase will be 2000 yen. do. In addition, it is assumed that the acquisition unit 103 acquires the scheduled number of points to be granted to the user after “Friday, April 16, 2021” of 4000” and the scheduled grant date of “Saturday, April 17, 2021”. In this case, the calculating unit 104 calculates the first advance borrowing quantity of the user A as "2000" which can be appropriated for the payment of the payment amount "2000 yen" or more. , the user A is given points for the first borrowed amount of "2000" to reduce the first borrowed amount of "2000" from the scheduled amount, and the notification unit 106 sends the first borrowed amount of "2000" to the mail address of the user A. The recording unit 101 of the point management system 100 notifies the user A that the points of the first borrowed amount have been awarded, and then the user A makes a payment using the points. It monitors whether or not payment has been made and the allocated amount of points when payment is made, and records the presence or absence of payment and the allocated amount in the recording unit 101 .

Further, for example, for user A, the estimation unit 102 estimates that the time when user A will make a new purchase is “Friday, April 23, 2021”, and the payment amount for the new purchase is “2000 yen”. Assume that It is also assumed that the acquisition unit 103 acquires the scheduled amount of points “2000” to be granted to the user after “Friday, April 23, 2021” and the scheduled grant date of “Saturday, April 24, 2021”. . In this case, the calculation unit 104 calculates the second advance amount of user A as "1000" which can be appropriated for payment of an amount smaller than the payment amount of "2000 yen". Then, the granting unit 105 grants the user A the points of the second advance borrowing quantity “1000” to reduce the second advance borrowing quantity “1000” from the planned quantity, and the notification unit 106 sends the user A’s mail address 2. Transmit a message to the effect that the advance borrowing amount of "1000" points has been granted. After notifying User A that the second advance amount of points has been granted, the recording unit 101 of the point management system 100 determines whether User A has made a payment using the points and when the payment has been made. is monitored, and the presence or absence of payment and the allocated amount are recorded in the recording unit 101.例文帳に追加

In this way, when the first trial and the second trial are performed, and the number of payments using points or the amount of appropriation is greater in the first trial than in the second trial, the calculation unit 104 calculates the estimated payment The number of times to calculate the first advance quantity that can be applied to payment of an amount equal to or greater than the amount calculated is greater than the number of times to calculate the second advance quantity that can be applied to payment of an amount less than the estimated payment amount. do more As a result, it is possible to calculate an advance borrowing amount that has a high probability of being used by the user, or that more points are appropriated for payment.

Further, in the above-described embodiment, the granting unit 105 grants the points of the calculated point amount at the estimated time, but the present invention is not limited to this. The granting unit 105 may grant a point amount calculated a predetermined period before the estimated time. For example, when it is estimated that user A will make a new purchase on “Friday, April 16, 2021”, the granting unit 105 determines the advance borrowing amount on “Thursday, April 15, 2021” one day before. points may be given to user A.

Further, in the above-described embodiment, the notification unit 106 notifies that the points of the amount of advance borrowing have been awarded by sending a message to the user's e-mail address, but the present invention is not limited to this. For example, the notification unit 106 may send a push notification to the user terminal 200, or display a message on the screen when the user accesses a shopping site to make a purchase.

The present invention is capable of various embodiments and modifications without departing from the broader spirit and scope of the invention. Moreover, the embodiment described above is for explaining the present invention, and does not limit the scope of the present invention. That is, the scope of the present invention is indicated by the claims rather than the embodiments. Various modifications made within the scope of the claims and within the meaning of equivalent inventions are considered to be within the scope of the present invention.

According to the present invention, there is provided a point management system, a point management method, and a program capable of encouraging purchasing behavior using points by adjusting the timing of giving points to users and the amount of points to be given. be able to.

10 server 11 CPU
12 ROMs
13 RAM
14 recording medium 15 output device 16 communication device 17 input device 18 bus 100 point management system 101 recording unit 102 estimation unit 103 acquisition unit 104 calculation unit 105 grant unit 106 notification unit 200 user terminal 300 network 400 image 401 message

A point management method according to a second aspect of the present invention includes:
A point management method executed by a point management system that manages points that can be used by a user to pay for the purchase of an object for sale,
The point management system
estimating the timing of the new purchase by the user and the amount of payment for the new purchase based on the purchase history of the user recorded in a recording unit;
Acquiring a planned amount of points to be awarded to the user after the estimated time and a time when the planned amount of points will be awarded;
calculating a point quantity of points that can be granted prior to the acquisition time based on at least the estimated payment amount and the acquired scheduled quantity;
at the estimated time, granting the calculated point amount of points to the user, reducing the acquired scheduled amount by the calculated point amount;
The user is notified that the points of the calculated point amount have been awarded.

Claims (5)

A point management system that manages points that a user can use to pay for the purchase of an object for sale,
a recording unit that records the purchase history of the user;
an estimating unit for estimating when the user will make a new purchase and the amount of payment for the new purchase based on the recorded purchase history;
an acquisition unit that acquires a planned quantity of points to be awarded to the user after the estimated time and a time when the planned quantity of points will be awarded;
a calculation unit that calculates the amount of points that can be granted prior to the time of acquisition, based on at least the estimated payment amount and the acquired scheduled amount;
a granting unit that grants the calculated point quantity of points to the user at the estimated time, and reduces the acquired scheduled quantity by the calculated point quantity;
a notification unit that notifies the user that the points of the calculated point quantity have been awarded;
A point management system comprising: The calculation unit
setting the point quantity to a value equal to or less than the acquired scheduled quantity;
The point management system according to claim 1, wherein the point amount is calculated based on the recorded purchase history. The point management system is
The calculation unit calculates a first point amount that can be used for payment of an amount equal to or greater than the estimated payment amount,
The granting unit grants the calculated first point amount of points to the user at the estimated time, and reduces the acquired scheduled amount by the calculated first point amount;
the notification unit performs a first trial of notifying the user that the calculated first point amount of points has been awarded;
The calculating unit calculates a second point amount that can be used for payment of an amount smaller than the estimated amount of payment,
The granting unit grants the calculated second point quantity of points to the user at the estimated time, and reduces the acquired scheduled quantity by the calculated second point quantity;
the notification unit performs a second trial of notifying the user that the calculated second point amount of points has been awarded;
If the payment using points by the user is promoted when the first trial is performed than when the second trial is performed,
The point management system according to claim 1 or 2, wherein the calculating unit calculates the first point quantity more frequently than the second point quantity. A point management system executed by a point management system that manages points that a user can use to pay for purchasing an item for sale,
The point management system
estimating the timing of the new purchase by the user and the amount of payment for the new purchase based on the purchase history of the user recorded in a recording unit;
Acquiring a planned amount of points to be awarded to the user after the estimated time and a time when the planned amount of points will be awarded;
calculating a point quantity of points that can be granted prior to the acquisition time based on at least the estimated payment amount and the acquired scheduled quantity;
at the estimated time, granting the calculated point amount of points to the user, reducing the acquired scheduled amount by the calculated point amount;
A point management method comprising: notifying the user that the points of the calculated point amount have been awarded. A computer that manages points that can be applied to payment for purchasing items for sale by the user;
a recording unit that records the purchase history of the user;
an estimation unit for estimating when the user will make a new purchase and the amount of payment for the new purchase based on the recorded purchase history;
an acquisition unit that acquires a planned quantity of points to be awarded to the user after the estimated time and a time when the planned quantity of points will be awarded;
a calculation unit that calculates the amount of points that can be granted prior to the acquisition time based on at least the estimated payment amount and the acquired scheduled amount;
a granting unit that grants the calculated point amount of points to the user at the estimated time, and reduces the acquired planned amount by the calculated point amount;
a notification unit that notifies the user that the points of the calculated point amount have been awarded;
A program characterized by functioning as

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