JP2019125265A - Information providing device, information providing method and information providing program - Google Patents

Abstract

To provide an information providing device, an information providing method and an information providing program capable of allowing a user being a customer to browse content including information on commodities and services to be sold.SOLUTION: An information providing device according to an embodiment comprises an acquisition unit and a distribution unit. The acquisition unit acquires shop use information on a user who uses a shop selling commodities or services through electric commerce. The distribution unit distributes pieces of content which are provided for the shop used by the user and displayed in a time line, to the user, on the basis of the acquired use information.SELECTED DRAWING: Figure 1

Description

  Embodiments of the disclosure relate to an information providing device, an information providing method, and an information providing program.

  Conventionally, for example, there are stores that sell goods and services by electronic commerce using a communication network such as the Internet. For example, a shop operating a store posts content including information on products and services to be sold on a shopping site on the Internet or a shopping application program installed on a terminal device of a user serving as a customer and browses the user Let

  Further, the user can purchase a product or service by selecting a desired product or service from products or services included in a plurality of contents to be browsed and performing predetermined payment processing.

  It is difficult for a store that sells products and services by such electronic commerce to increase sales of products and services if the user can not actively browse the content. For this reason, there are stores that try to increase sales by transmitting an e-mail including content to a user and having the user browse the content.

JP, 2013-114567, A

  However, even if the user receives an e-mail including content, if the e-mail is deleted unopened, the store does not allow the user to view the content.

  An aspect of the embodiment is made in view of the above, and an information providing apparatus, an information providing method, and an information providing method capable of browsing contents including information of goods and services sold to a user serving as a customer The purpose is to provide a program.

  An information providing apparatus according to an aspect of the embodiment includes an acquisition unit and a distribution unit. The acquisition unit acquires usage information of the store regarding a user who uses a store that sells a product or service by electronic commerce. The distribution unit distributes the content provided by the store used for the user and displayed on the timeline to the user based on the usage information acquired by the acquisition unit.

  According to one aspect of the embodiment, it is possible to browse content including information on products and services to be sold to a user as a customer.

FIG. 1 is an explanatory view showing an outline of an information providing method performed by the information providing apparatus according to the embodiment. FIG. 2 is a block diagram showing an example of the configuration of the information providing apparatus according to the embodiment. FIG. 3 is an explanatory view showing an example of content information according to the embodiment. FIG. 4 is an explanatory view showing an example of sales browsing information according to the embodiment. FIG. 5 is an explanatory view showing an example of a timeline according to the embodiment. FIG. 6 is an explanatory view showing an example of a timeline according to the embodiment. FIG. 7 is an explanatory view showing an example of shopping content according to the embodiment. FIG. 8 is a flowchart illustrating an example of processing performed by the control unit of the information providing apparatus according to the embodiment. FIG. 9 is a hardware configuration diagram showing an example of a computer that implements the function of the information providing device according to the embodiment.

  Hereinafter, an information providing apparatus, an information providing method, and a mode for implementing an information providing program according to the present application (hereinafter, referred to as “embodiment”) will be described in detail with reference to the drawings. Note that the information providing apparatus, the information providing method, and the information providing program according to the present application are not limited by the embodiment. Further, in the following embodiments, the same parts will be denoted by the same reference numerals, and overlapping descriptions will be omitted.

[1. Outline of information provision method]
First, with reference to FIG. 1, an outline of an information providing method performed by the information providing device 1 according to the embodiment will be described. FIG. 1 is an explanatory view showing an outline of an information providing method performed by the information providing device 1 according to the embodiment.

  Here, for example, an information providing apparatus 1 which allows a user who uses a store selling products by electronic commerce using a shopping site established on a communication network such as the Internet to browse content provided by the store as an example I will list and explain.

  The contents provided by the store include, for example, new arrival information of the product sold by the store, sale information limited to the follower of the store, coupon information usable in the store, product development story information, product introduction with live video, and the store Information and so on.

  Note that the store according to the embodiment may be a store that sells products by electronic commerce using an application program for shopping installed on a terminal device of a user who is a customer. Moreover, the store which concerns on embodiment may be a store which sells not only goods but arbitrary services.

  As shown in FIG. 1, for example, a shop 10 may open a store called A store 12 at a shopping site 11 opened on a communication network N (step S1), and a user 13 may use the A store 12 (Step S2).

  In such a case, the information providing device 1 acquires, for example, usage information of the A store 12 related to the user 13 from the shopping site 11 (step S3). For example, when the information providing device 1 acquires usage information indicating that the user 13 has purchased a product from the A store 12, the information providing device 1 uses the store device 10 a used by the vendor 10 to operate the A store 12 through the A store 12. The content of the provided A store 12 is acquired (step S4).

  Then, the information providing device 1 distributes the content C of the A store 12 acquired from the store device 10 a to a terminal device used by the user 13 (hereinafter referred to as “user terminal 13 a”), and the timeline TL of the user 13 (Step S5).

  Thus, the information providing apparatus 1 sends the content C, which is the content C provided by the A store 12 and displayed on the timeline TL of the user 13, to the user 13 based on the usage information of the A store 12 by the user 13. To deliver.

  As a result, the information providing device 1 can cause the user 13 to view the content C including the information of the product sold by the A store 12 and the like. Next, an example of the configuration of the information providing device 1 that executes the information providing method will be described.

[2. Configuration of Information Providing Device]
FIG. 2 is a block diagram showing an example of the configuration of the information providing device 1 according to the embodiment. As shown in FIG. 2, the information providing device 1 is communicably connected to the plurality of shop devices 10 a, the shopping site server 11 a, and the user terminal 13 a via a communication network N such as the Internet, for example. , Storage unit 3, and control unit 4.

  The plurality of shop apparatuses 10a are apparatuses used to operate a shop (for example, an A store 12 or the like) where different vendors 10 open at the shopping site 11. The shopping site server 11 a is a server device that provides an electronic commerce service by the shopping site 11. The user terminal 13a is a device used by the user 13 as described above, and is, for example, a portable terminal device such as a smartphone.

(Communication unit)
The communication unit 2 is realized by, for example, a NIC (Network Interface Card) or the like. The communication unit 2 is communicably connected to the plurality of shop devices 10a, the shopping site server 11a, and the user terminal 13a by, for example, wired or wireless communication via the communication network N.

(Storage unit)
The storage unit 3 is realized by, for example, a semiconductor memory device such as a random access memory (RAM) or a flash memory, or a storage device such as a hard disk or an optical disk. The storage unit 3 stores usage information 31, content information 32, sales browsing information 33, and the like.

  The use information 31 is information including the use situation and the like by the user 13 of the store opened in the shopping site 11. The usage information 31 includes, for example, information indicating a store used by the user 13.

  Here, the store used by the user 13 is a store where the user 13 has ordered or purchased a product, a store where the user 13 has browsed the content, a “follow” button in the content described later by the user 13 Stores that have been operated.

  The usage information 31 is, for example, information indicating a product that the user 13 has ordered or purchased, a content that the user 13 has operated an “Like!” Button described later in the timeline TL, and the user 13 Includes the number of times each content has been viewed, etc.

  The content information 32 is information including content provided by a store used by the user 13. Further, the sales browsing information 33 is information indicating the sales results of the product included in the content provided by the store used by the user 13 and the browsing status of the content.

  Here, an example of the content information 32 and the sale browsing information 33 according to the embodiment will be described with reference to FIGS. 3 and 4. FIG. 3 is an explanatory view showing an example of the content information 32 according to the embodiment. FIG. 4 is an explanatory view showing an example of the sales browsing information 33 according to the embodiment.

  As shown in FIG. 3, the content information 32 is information in which a provision date, an expiration date, and content are associated with each other. The contents C1 to C5 illustrated in FIG. 3 are, for example, contents provided by a store (for example, an A store 12, a B store, and the like) that the user 13 has used.

  Each content C1 to C5 includes an image and a price of a product sold by the store, information on discount sale, information on discount coupon, information on a development story of the product, and information on commitment of the store.

  In addition, each content C1 to C5 includes a "follow" button. The "follow" button is a button operated when the user who browsed the content follows the store providing the content (if it becomes a store follower).

  The provision date is the date when each content C1 to C5 was provided from the store. The term of validity is the term of validity of each of the contents C1 to C5. The valid period may or may not be set by the contents C1 to C5.

  For example, when a term of validity is set for the content C1 of a new product of the season provided by the A store 12, the content C2 of the discount sale provided by the B store, the content C3 of the coupon provided by the C store, etc. There is.

  On the other hand, there are cases where the effective period is not set for the content C4 of the development story of the product provided by the D store, the content C5 of the store's attention provided by the E store, and the like.

  Next, the sales browsing information 33 will be described. As shown in FIG. 4, the sales browsing information 33 includes the product code, the number of monthly sales, the content code, the number of browsing times, the CTR (Click Through Rate), the CVR (Conversion Rate), and the number of likes. It is the associated information.

  The product code is identification information of a product sold by the store. The number of monthly sales is the number of sales of the product identified by the product code in the current month. The content code is identification information of content including a product identified by the product code.

  The number of browsing times is the number of times the content identified by the content code is clicked or tapped and the product detail page is browsed. The CTR is a ratio of the number of times the content is clicked among the number of times the content is displayed.

  The CVR is a percentage of the number of times a content is clicked, linked to the result (the purpose of the content). The number of likes is, for example, the number of times the “Like!” Button operated when the user has a good impression on the content.

  The monthly sales number, the number of browsing times, the CTR, the CVR, and the number of likes included in the sales browsing information 33 are products or contents having higher ratings by the user as products or contents having larger values. The storage unit 3 stores the sales browsing information 33 for each store used by the user 13.

(Control unit)
Returning to FIG. 2, the description of the control unit 4 will be continued. The control unit 4 includes, for example, a microcomputer including a central processing unit (CPU), a read only memory (ROM), a random access memory (RAM), an input / output port, and various circuits.

  The control unit 4 functions as an acquisition unit 41, an estimation unit 42, which functions by executing various programs (corresponding to an example of an information providing program according to the embodiment) stored in the ROM by the CPU using the RAM as a work area. , Selection unit 43, and distribution unit 44.

  The acquiring unit 41, the estimating unit 42, the selecting unit 43, and the distributing unit 44 included in the control unit 4 may be hardware such as an application specific integrated circuit (ASIC) or a field programmable gate array (FPGA). May be composed of

  The acquisition unit 41, the estimation unit 42, the selection unit 43, and the distribution unit 44 realize or execute the operation of the information processing described below. Note that the internal configuration of the control unit 4 is not limited to the configuration shown in FIG. 2, and any other configuration may be used as long as it performs the information processing described later.

(Acquisition unit)
The acquisition unit 41 acquires, from the shopping site server 11a, the usage information 31 of the store related to the user 13 who uses the store (for example, the A store 12 and the like illustrated in FIG. 1) opened in the shopping site.

  The acquiring unit 41 has, for example, a store where the user 13 has ordered or purchased a product, a store where the user 13 has browsed the content, and the user 13 has operated a “follow” button in the content. Information indicating a store is acquired as usage information 31.

  In addition, the acquisition unit 41 may display a product that the user 13 has ordered or purchased, information indicating a content that has operated an “Like!” Button described later in the timeline TL, and each content that has been browsed. The number of browsing times, etc. is acquired as usage information 31. Then, the acquisition unit 41 stores the acquired usage information 31 in the storage unit 3.

  In addition, the acquisition unit 41 acquires content information 32 related to the content provided by the store used by the user 13 from the store apparatus 10 a and causes the storage unit 3 to store the content information 32. The acquisition unit 41 acquires the content information 32 and stores the acquired content information 32 in the storage unit 3 each time a new content is provided by the store.

  Furthermore, the acquisition unit 41 acquires, from the store apparatus 10 a used by the user 13, the sales browsing information 33 of the product sold by the store and the content to be provided, and stores the acquired information in the storage unit 3. The acquisition unit 41 periodically (eg, once a day) acquires the sales browsing information 33 and updates the sales browsing information 33 stored in the storage unit 3.

(Estimate part)
The estimation unit 42 estimates, based on the usage information 31, a product for which the user 13 has indicated a desire to purchase. For example, the estimation unit 42 estimates that the product included in the content in the timeline TL to which the later-described “Like!” Button has been operated is a product whose user 13 has a desire to purchase.

  Further, the estimation unit 42 estimates that the product included in the content whose browsing frequency by the user 13 is equal to or more than a threshold is the product whose purchase intention is indicated by the user 13. Further, the estimation unit 42 may estimate that the product ordered or purchased by the user in the past is a product for which the user 13 has indicated a desire to purchase.

(Selection section)
The selection unit 43 selects the content to be distributed to the user 13 from the plurality of contents included in the content information 32 stored in the storage unit 3 based on the sales browsing information 33. For example, the selection unit 43 is content including a product whose number of monthly sales included in the sales browsing information 33 is equal to or more than a predetermined threshold, and the number of browsing times, CTR, CVR, and number of likes are respectively provided. The content which has become equal to or greater than the predetermined threshold value is selected.

(Distribution department)
The distribution unit 44 reads the content provided by the store used by the user 13 from the content information 32 stored in the storage unit 3 when the store is used by the user 13, and distributes the content to the user terminal 13a. Display on the timeline TL of.

  For example, the distribution unit 44 refers to the usage information 31, distributes the content provided by the store where the user 13 has purchased a product to the user terminal 13a of the user 13, and causes the timeline TL to display the content.

  As described above, unlike the direct mail whose distribution source is unknown, the distribution unit 44 distributes the content of the store that the user 13 remembers to purchase the product to the user terminal 13a. , The user 13 can view the content.

  Moreover, thereby, the distribution unit 44 can reduce the risk of the user 13 leaving the timeline TL due to the content not related to the user 13 being displayed on the timeline TL.

  Also, the distribution unit 44, for example, refers to the usage information 31, distributes the content provided by the store where the user operates the “follow” button to the user terminal 13a of the user 13, and causes the timeline TL to display it.

  As described above, the distribution unit 44 can cause the user 13 to view the content by distributing the content of the store where the user 13 holds a favor and becomes a follower to the user terminal 13 a.

  The distribution unit 44 distributes, to the user terminal 13a, the content related to the product for which the user 13 has indicated the purchase intention by the estimation unit 42, and causes the time line TL to display the content. As a result, the distribution unit 44 can distribute to the user terminal 13a content that is highly likely to be browsed and includes goods that the user 13 is willing to purchase.

  Also, the distribution unit 44 distributes the content selected by the selection unit 43 to the user terminal 13a and causes the timeline TL to display the content. As a result, the distribution unit 44 distributes the content which has been purchased by a large number of users in the current month and which has a high rating by the browsed user to the user terminal 13a and causes the timeline TL to display the content more reliably. You can view the content.

  In addition, the distribution unit 44 determines the priority of the content to be distributed to the user terminal 13a based on the content provision time, the user's evaluation of the content, and the effective period of the content. As a result, the distribution unit 44 can display the content on the timeline TL in a display order that enhances the possibility of being browsed by the user 13. Next, an example of such a timeline TL will be described with reference to FIG. 5 and FIG.

[3. Display example of content]
5 and 6 are explanatory diagrams showing an example of the timeline TL according to the embodiment. For example, when the content providing information 32 shown in FIG. 3 is stored, the information providing device 1 stores one of the A store 12, the B store, the C store, the D store, and the D store by the user 13. When used, distributes content in the order of new provision time.

  As a result, as shown in FIG. 5, in the timeline TL of the user terminal 13a, the content C1 of the A store 12, the content C2 of the B store, the content C3 of the C store, the content C4 of the D store, and the content of the D store The contents are displayed in the order of C5.

  Thus, the information providing device 1 causes the user 13 to view the content by displaying fresh content with a new provision time so as to be higher in the timeline TL and attracting the interest of the user 13 to the timeline TL. be able to.

  In the timeline TL, for example, at the lower right of each content to be displayed, an “Like!” Button is provided which is operated when the user 13 has a good impression of the content. When the “Like!” Button is operated, the number of likes of the sales browsing information 33 described above increases.

  Further, the information providing device 1 can also distribute the content to the user terminal 13a in the priority order according to the order of the evaluation of the content by the other users who browsed the content other than the user 13.

  In such a case, the information providing device 1 calculates the evaluation of the content by the user who browsed each content included in the content information 32, based on the sales browsing information 33 stored in the storage unit 3, for example, and the content with high evaluation Deliver in the order of

  Thus, the information providing device 1 causes the user 13 to view the content by causing the content of another user to be highly evaluated to be displayed higher in the timeline TL and attracting the interest of the user 13 to the timeline TL. be able to.

  In addition, when the effective period is set for the content to be distributed to the user terminal 13a, the information providing device 1 can also distribute the content in the priority order according to the effective period set for the content.

  For example, in the information providing apparatus 1, the content C1 of the A store 12, the content C2 of the B store, and the content C3 of the C store illustrated in FIG. Deliver prior to delivery.

  In such a case, in the content information 32 shown in FIG. 3, of the three contents for which the effective period is set, the effective period of the content C3 ends earliest, and the effective period of the content C2 ends earlier next to it. The effective period of the content C1 ends the latest.

  Therefore, for example, as shown in FIG. 6, the information providing device 1 causes the content C3, the content C2, and the content C1 to be displayed in the order such that the content with an earlier end of the effective period comes higher in the timeline TL. .

  As described above, the information providing device 1 displays the content that may be lost if the user 13 does not browse quickly, at the upper level of the timeline TL, and attracts the user's 13 interest to the timeline TL. Content can be viewed.

  Then, the information providing device 1 displays the content whose validity period is not set lower than the content C1. At this time, the information providing device 1 displays the contents in the descending order of the evaluation of the other users.

  Thus, the information providing device 1 can cause the user 13 to view the content, as in the case of distributing the content to the user terminal 13a in the priority order according to the order of the evaluation of the content by the other users described above.

  In addition, when the information providing apparatus 1 calculates the evaluation of the content by the user who browsed the content included in the content information 32, the content with the highest evaluation is displayed as the content displayed at the beginning of the shopping content where a plurality of stores are opened. It can also be delivered.

  For example, as shown in FIG. 7, the information providing device 1 displays the content C4 (see FIG. 6) of the D-store of the evaluation first place at the beginning of the top page TP (an example of shopping content) of the shopping site 11. As a result, the information providing device 1 can allow more users to view the content C4 of the D store with the highest evaluation.

[4. Processing of information provision device]
Next, an example of processing performed by the control unit 4 of the information providing device 1 according to the embodiment will be described with reference to FIG. FIG. 8 is a flowchart illustrating an example of processing performed by the control unit 4 of the information providing device 1 according to the embodiment.

  As shown in FIG. 8, first, the control unit 4 determines whether the user 13 uses the store (step S101). When the control unit 4 determines that the store is not used (No at Step S101), the control unit 4 repeats the determination process at Step S101 until the store is used.

  Further, when it is determined that the store is used (Yes at Step S101), the control unit 4 acquires content from the store apparatus 10a of the used store (Step S102). Then, control part 4 acquires sales inspection information 33 from store device 10a of a used store (Step S103).

  Thereafter, the control unit 4 estimates a product for which the user 13 indicates purchase intention (step S104), and selects content to be distributed from a plurality of contents related to the estimated product based on the sales browsing information 33 (step S105). ).

  Subsequently, the control unit 4 determines the priority of the content to be distributed according to the provision date of the content, the effective period of the content, and the evaluation (step S106). Then, the control unit 4 distributes the content to the user terminal 13a in the determined priority order, and displays the content on the timeline TL of the user 13 (step S107).

  Thereafter, the control unit 4 displays the content with the highest evaluation on the top page of the shopping site 11 (step S108). Subsequently, the control unit 4 determines whether the store used by the user 13 provides new content (Step S109).

  Then, when the control unit 4 determines that the new content is provided (Yes in step S109), the process proceeds to step S102. If the controller 4 determines that there is no provision of new content (No at step S109), the controller 4 determines whether a distribution stop request for content has been received from the user terminal 13a (step S110).

  Then, when it is determined that the distribution stop request has not been received (step S110, No), the control unit 4 shifts the processing to step S109. Further, when the control unit 4 determines that the distribution stop request has been received (step S110, Yes), the process ends.

[5. Modified example]
The information providing apparatus according to the above-described embodiment may be implemented in various different forms other than the above-described embodiment. In the embodiment described above, when the user 13 operates the “follow” button, the user 13 becomes a store follower and distributes the content of the store to the user 13 of the follower, but at the time of purchasing a product or service, the user 13 As a follower.

  Further, in the above-described embodiment, when the contents of the store used for the first time to the user 13 are first delivered, the contents are delivered in the order of the latest posting time, the posting time is delivered in the new order, The delivery order may be changed dynamically depending on the situation.

  Further, in the above-described embodiment, the content is distributed in the order of earlier expiration dates of the expiration date, but in the case of discount sale content, for example, the distribution may be distributed in the order of content in which the start time of the sale period is late. .

  Moreover, in the embodiment described above, the content is distributed to the timeline TL of the user 13 in which the content is continuously arranged in a line, but the content may be distributed to the timeline of SNS (Social Networking Service) used by the user .

  In such a case, the information providing device 1 may, for example, content between the posting of each user of the timeline in which the information posted by the user 13 and other users approved by the user 13 is displayed in chronological order To deliver. As a result, the information providing device 1 can allow more users, such as not only the user 13 but also friends of the user 13, to view the content.

[6. effect〕
As described above, the information providing device 1 according to the embodiment includes the acquiring unit 41 and the distributing unit 44. The acquisition unit 41 acquires usage information 31 of a store related to the user 13 who uses a store that sells a product or service by electronic commerce.

  The distribution unit 44 distributes the content provided by the store used for the user and displayed on the timeline TL to the user 13 based on the usage information 31 acquired by the acquisition unit 41. As a result, the information providing device 1 can view the content including the information on the product or service to be sold to the user 13 who is the customer.

  Also, the distribution unit 44 distributes the content to the user 13 who has purchased the product or service from the store. Thus, the information providing device 1 distributes the content of the store that the user 13 remembers to purchase the product to the user terminal 13a, unlike the direct mail whose distribution source is unknown. , The user 13 can view the content.

  Further, the distribution unit 44 distributes the content to the user 13 who follows the store. As a result, the information providing device 1 can cause the user 13 to view the content by distributing the content of the store where the user 13 holds a favor and becomes a follower to the user terminal 13a.

  In addition, the information providing device 1 further includes an estimation unit 42 that estimates a product for which the user 13 indicates purchase intention based on the usage information 31, and the distribution unit 44 is a content related to the product estimated by the estimation unit 42 Distribute to users. As a result, the information providing device 1 can distribute to the user terminal 13 a content that is highly likely to be browsed and includes goods that the user 13 is willing to purchase.

  In addition, the information providing device 1 further includes a selection unit 43 which selects the content to be distributed to the user 13 from the plurality of contents based on at least one of the sales record of the product included in the content and the browsing status of the content. The unit 44 distributes the content selected by the selection unit 43.

  As a result, the information providing device 1 is more assured, for example, by distributing to the user terminal 13a the content that includes products purchased by many users and that is highly evaluated by the browsing user and causes the user terminal 13a to display the content on the timeline TL. Content to be viewed by

  Further, the distribution unit 44 distributes contents in order of the provision time by the store in the order of newest. Thus, the information providing device 1 causes the user 13 to view the content by displaying fresh content with a new provision time so as to be higher in the timeline TL and attracting the interest of the user 13 to the timeline TL. Can.

  Further, the distribution unit 44 distributes the content in the priority order according to the evaluation of the content by the user who browsed the content. Thus, the information providing device 1 causes the user 13 to view the content by causing the content of another user to be highly evaluated to be displayed higher in the timeline TL and attracting the interest of the user 13 to the timeline TL. be able to.

  In addition, when the effective period is set to the content, the distribution unit 44 distributes the content in the priority order according to the effective period. Thereby, the information providing device 1 displays the content that may be lost if the user 13 does not browse quickly, for example, and displays the user's 13 interest on the timeline TL by displaying the content on the upper side of the timeline TL. Content can be viewed by

  Further, the distribution unit 44 distributes the content with the highest evaluation by the user as the content displayed at the beginning of the shopping content in which a plurality of stores are opened. As a result, the information providing device 1 can allow more users to view the content with the highest rating.

[7. Hardware configuration]
Further, the information providing device 1 according to the embodiment described above is realized by, for example, a computer 1000 configured as shown in FIG. FIG. 9 is a hardware configuration diagram showing an example of a computer that implements the function of the information providing device 1 according to the embodiment. The computer 1000 includes a CPU 1100, a RAM 1200, a ROM 1300, an HDD 1400, a communication interface (I / F) 1500, an input / output interface (I / F) 1600, and a media interface (I / F) 1700.

  The CPU 1100 operates based on a program stored in the ROM 1300 or the HDD 1400 to control each part. The ROM 1300 stores a boot program executed by the CPU 1100 when the computer 1000 starts up, a program depending on the hardware of the computer 1000, and the like.

  The HDD 1400 stores a program executed by the CPU 1100, data used by the program, and the like. The communication interface 1500 receives data from another device via the communication network N such as the Internet 100, sends the data to the CPU 1100, and transmits the data generated by the CPU 1100 to the other device via the communication network N.

  The CPU 1100 controls an input device such as a display, a printer or the like, a keyboard, a mouse or the like via the input / output interface 1600. The CPU 1100 acquires data from an input device via the input / output interface 1600. The CPU 1100 also outputs the generated data to the output device via the input / output interface 1600.

  The media interface 1700 reads a program or data stored in the recording medium 1800 and provides the CPU 1100 with the program via the RAM 1200. The CPU 1100 loads such a program from the recording medium 1800 onto the RAM 1200 via the media interface 1700 and executes the loaded program. The recording medium 1800 is, for example, an optical recording medium such as a digital versatile disc (DVD) or a phase change rewritable disc (PD), a magneto-optical recording medium such as a magneto-optical disk (MO), a tape medium, a magnetic recording medium, or a semiconductor memory. Etc.

  For example, when the computer 1000 functions as the information providing device 1 according to the embodiment, the CPU 1100 of the computer 1000 realizes the function of the control unit 4 by executing the program loaded on the RAM 1200. The CPU 1100 of the computer 1000 reads these programs from the recording medium 1800 and executes them, but as another example, these programs may be acquired from another device via the communication network N.

  Although some of the embodiments of the present application have been described above in detail based on the drawings, these are only examples, and various modifications can be made based on the knowledge of those skilled in the art, including the aspects described in the section of the description of the invention. It is possible to implement the invention in other improved forms.

[8. Other]
Further, among the processes described in the embodiment and the modification, all or part of the process described as being automatically performed can be manually performed, or it is described as manually performed. All or part of the treatment may be performed automatically by known methods.

  In addition, information including processing procedures, specific names, various data and parameters shown in the above-mentioned documents and drawings can be arbitrarily changed unless otherwise specified. For example, the various information shown in each figure is not limited to the illustrated information.

  Further, each component of each device illustrated is functionally conceptual, and does not necessarily have to be physically configured as illustrated. That is, the specific form of the distribution and integration of each device is not limited to that shown in the drawings, and all or a part thereof may be functionally or physically dispersed in any unit depending on various loads, usage conditions, etc. It can be integrated and configured.

  For example, the acquisition unit 41, the estimation unit 42, the selection unit 43, and the distribution unit 44 may be connected as an external device of the information providing device 1 via a network. In addition, another device has an acquisition unit 41, an estimation unit 42, a selection unit 43, and a distribution unit 44, and is connected to a network and cooperates to realize the function of the information providing device 1 described above. May be

  That is, the information providing apparatus 1 may be realized by a plurality of server computers, and depending on the function, the configuration may be flexible, such as being realized by calling an external platform or the like by API (Application Programming Interface) or network computing. Can be changed to

  Moreover, it is possible to combine suitably the embodiment and modification which were mentioned above in the range which does not contradict process content. In addition, the "section (module, unit)" described above can be read as "means" or "circuit". For example, the acquisition unit 41 can be read as an acquisition unit or an acquisition circuit.

Reference Signs List 1 information providing device 2 communication unit 3 storage unit 31 usage information 32 content information 33 sales browsing information 4 control unit 41 acquisition unit 42 estimation unit 43 selection unit 44 distribution unit 10a store device 11a shopping site server 13a user terminal

Claims (11)

An acquisition unit that acquires usage information of the store regarding a user who uses a store that sells a product or service by electronic commerce;
And a distribution unit for distributing the content provided by the store used for the user and displayed on the timeline to the user based on the usage information acquired by the acquisition unit. Information providing device. The delivery unit
The information providing apparatus according to claim 1, wherein the content is distributed to the user who has purchased a product or service from the store. The delivery unit
The information providing apparatus according to claim 1, wherein the content is distributed to the user who follows the store. The information processing apparatus further comprising: an estimation unit configured to estimate, based on the usage information, a product for which the user has indicated purchase intention.
The delivery unit
The information providing apparatus according to any one of claims 1 to 3, wherein the content related to the product estimated by the estimation unit is distributed to the user. The information processing apparatus further comprising: a selection unit that selects content to be distributed to the user from a plurality of the contents based on at least one of sales results of products included in the content and browsing status of the content.
The delivery unit
The information providing apparatus according to any one of claims 1 to 4, wherein the content selected by the selection unit is distributed. The delivery unit
The information providing apparatus according to any one of claims 1 to 5, wherein the contents are distributed in the order of new provision times by the store. The delivery unit
The information providing apparatus according to any one of claims 1 to 5, wherein the content is distributed in a priority order according to an evaluation of the content by a user who browsed the content. The delivery unit
The information providing apparatus according to any one of claims 1 to 7, wherein when the effective period is set for the content, the content is distributed in a priority order according to the effective period. The delivery unit
The information providing apparatus according to any one of claims 1 to 8, wherein the content with the highest evaluation by the user is distributed as content displayed at the beginning of shopping content where a plurality of stores are opened. It is a method of providing information that a computer executes,
An acquisition step of acquiring usage information of the store regarding a user who uses a store that sells a product or service by electronic commerce;
Distributing the content provided by the store used by the user and displayed on the timeline to the user based on the usage information acquired by the acquisition step. How to provide information. An acquisition procedure for acquiring usage information of the store regarding a user who uses a store that sells a product or service by electronic commerce;
And causing a computer to execute a distribution procedure of distributing the content provided by the store used for the user and displayed on the timeline to the user based on the usage information acquired by the acquisition procedure. An information providing program characterized by

Images