JP2021026780A - Electronic commerce system, commodity selling method thereof, and program - Google Patents

Abstract

To provide an electronic commerce system configured to draw huge purchase interest of a purchaser and obtain high sales promotion effect, a selling method thereof, and a program.SOLUTION: An electronic commerce server 100 includes: a sales commodity information receiving unit 111 which receives commodity information on a commodity provided by a commodity provider from the commodity provider; an influencer sales processing unit 121 which executes processing for presenting the received commodity information to an influencer and selling a commodity related to the commodity information to the influencer; a commodity introduction processing unit 122 which allows the influencer to select a commodity to be introduced to a general purchaser from among commodities purchased by the influencer; and a general purchaser sales processing unit 131 which executes processing for presenting commodity information on the commodity selected by the influencer by the commodity introduction processing unit 122 to the general purchaser in association with the influencer and selling the commodity to the general purchaser.SELECTED DRAWING: Figure 2

Description

The present invention relates to an electronic commerce system for conducting commerce via a network.

Conventionally, electronic commerce, such as an EC (Electronic Commerce) site, in which products are traded via the Internet has been generally used. As shown in Patent Document 1, for example, the EC site is deployed on the Internet so as to be able to communicate from the terminal of the product provider and the terminal of the product purchaser. The EC site provides product providers with various information management functions, sales information management functions, product delivery support functions, product sales settlement functions, and the like. On the other hand, the EC site provides a product purchaser with a product search function, a product purchase function, and the like.

In such electronic commerce, various mechanisms for promoting the sale of goods are considered. For example, in the system described in Patent Document 1, points are given to a user who purchases a product for each product purchase, and sales are promoted by discounting the price according to the points.

JP-A-2002-259792

However, in the conventional EC site, the product information of each product browsed by the purchaser is only provided by the product provider, which is not sufficient to stimulate the purchase motivation of the purchaser. Therefore, in recent years, EC sites have become widespread to provide a function for inputting and displaying comments by other purchasers for each product. Although the comment is useful for comparing products, the comment is input by a general purchaser and the reliability of the content is not guaranteed. For this reason, it was not enough to stimulate the purchase motivation of the purchaser.

The present invention has been made in view of the above circumstances, and an object of the present invention is to provide an electronic commerce system, a sales method and a program thereof, which can greatly stimulate the purchase motivation of the purchaser and obtain a high sales promotion effect. To provide.

In order to achieve the above object, the present invention is an electronic commerce system that sells a product provided by a product provider via a network, and receives product information of the product provided by the product provider from the product provider. In order to present the product information received by the sales product information reception department to the influencer and sell the product related to the product information to the influencer in response to the access from the sales product information reception department and the pre-registered influencer. The first product sales department that processes the above, the product selection department that allows the influencer to select the product to be introduced to the general purchaser who is a purchaser other than the influencer from the products purchased by the influencer, and the general purchase In response to access from a person, the product selection department links the product information of the product selected by the influencer to the influencer, presents it to the general purchaser, and performs a process for selling the product to the general purchaser. It is characterized by having a second product sales department.

According to the present invention, a product sold to a general purchaser by an electronic commerce system is a product actually purchased by an influencer and introduced to the influencer, so that the general purchaser's purchasing motivation is greatly stimulated and sales promotion is performed. Is planned. In addition, since information on products to general purchasers can be disseminated not only by product providers but also by influencers, advertising effectiveness is high and sales promotion can be achieved.

Diagram explaining a business model using an electronic commerce system Functional block diagram of e-commerce server An example of the data structure of the product provider DB An example of the influencer DB data structure An example of the data structure of the general purchaser DB An example of the data structure of the provided product information DB An example of the data structure of the introduced product information DB An example of the data structure of the sales information DB An example of the list screen displayed on the influencer terminal in the product introduction process An example of the input screen displayed on the influencer terminal in the product introduction process An example of the list screen displayed on the general purchaser terminal in the product sales process An example of an individual screen displayed on a general purchaser terminal in the product sales process Sequence chart (1/2) explaining the flow of sales processing Sequence chart explaining the flow of sales processing (2/2)

An electronic commerce system according to an embodiment of the present invention will be described with reference to the drawings.

[Explanation of terms]
In the present application, the "operator" means a person who implements an electronic commerce service using the electronic commerce system according to the present application. The “administrator” means a person who manages an electronic commerce device described later. The "operator" and the "administrator" may be the same person or different ones. In the present embodiment, it is assumed that the "operator" and the "administrator" are the same person.

Further, the “product provider” means a company or organization that provides a product and sells the product using the electronic commerce system according to the present application. In the present invention, there are two purchasers, an "influencer" and a "general purchaser", who purchase the provided product from the product provider using the electronic commerce system.

An "influencer" generally means a person who has a great influence on the world. In the present invention, the "influencer" is preferably an SNS user who has an account of SNS (Social Networking Service) and has a great influence on the world through the SNS. The magnitude of the influence is not particularly specified, but for example, it may be specified by the number of followers of the influencer, or the influencer is specified by the operator or the manager according to its own examination criteria. You may. The "follower" means the account B as seen from the account A when the posted content posted to the account A in the SNS is set to be propagated to the account B. Content posted on SNS by influencers is not only disclosed to influencer's followers, but also reposted, quoted, evaluated, etc. to the followers of the followers in a chained manner, so that it is widely generally used. It is diffused. Specific examples of SNS include Twitter (registered trademark), Instagram (registered trademark), Facebook (registered trademark) and the like.

The "general purchaser" means a person who purchases a product handled by the electronic commerce system using the electronic commerce system and is not an influencer described above.

[Overview of the Invention]
The outline of the electronic commerce system according to the present invention will be described from the business aspect with reference to FIG. FIG. 1 is a diagram illustrating a business model using the electronic commerce system according to the present invention.

In the business model using the electronic commerce system according to the present invention, the product provider 1 first provides (lists) the product to the operator 2 (step S1). The influencer 3 purchases a product provided by the product provider 1 (hereinafter referred to as “provided product”) using the electronic commerce server 100 (step S2). The product provider 1 ships the product to the influencer 3 (steps S3 and S4). In the example of FIG. 1, the product provider 1 stores the product in the warehouse 2a of the operator 2 (step S3), and the operator 2 delivers the product from the warehouse 2a to the influencer 3 (step S3). Step S4). The delivery from the product provider 1 to the influencer 3 may be delivered directly without going through the operator 2.

Next, the influencer 3 uses the electronic commerce server 100 to select a product to be introduced to the general purchaser 4 (hereinafter referred to as “introduced product”) from the products purchased by the influencer 3 (step S5). The influencer 3 introduces the product purchased by the influencer to the general purchaser 4 by any means. As a means to introduce, it is particularly preferable to use SNS. That is, the influencer 3 posts a notice (content) introducing the product to the SNS server 200 (step S6). The notification from the influencer 3 is propagated to the general purchaser 4 by the SNS server 200 (step S7). The products may be introduced via other electronic media such as blogs, mass media such as television and radio, books and magazines, and the like.

The general purchaser 4 purchases the product provided by the product provider 1 and introduced by the influencer 3 using the electronic commerce server 100 (step S8). The product provider 1 ships the product to the general purchaser 4 (steps S9 and S10). In the example of FIG. 1, the product provider 1 stores the product in the warehouse 2a of the operator 2 (step S9), and the operator 2 delivers the product from the warehouse 2a to the general purchaser 4. (Step S10). The delivery from the product provider 1 to the general purchaser 4 may be delivered directly without going through the operator 2.

In the present invention, the means of sales processing, settlement processing, and delivery processing in the electronic commerce using the electronic commerce server 100 are the same as those conventionally known. In the settlement process, the price paid by the influencer 3 is transferred to the product provider 1 after deducting the commission of the operator 2. Further, the price paid by the general purchaser 4 is transferred to the product provider 1 by deducting the commission of the operator 2 and the reward to the influencer 3 who introduced the product purchased by the general purchaser 4.

[System configuration]
Next, the system configuration of the electronic commerce system according to the embodiment of the present invention will be described with reference to FIG.

As shown in FIG. 2, the electronic commerce system includes an electronic commerce server 100, an administrator terminal 10 used by an administrator, a product provider terminal 20 used by a product provider 1, and an influencer 3 used by an influencer 3. It includes an influencer terminal 30 and a general purchaser terminal 40 used by the general purchaser 4. The electronic commerce server 100 can communicate with the administrator terminal 10, the product provider terminal 20, the influencer terminal 30, and the general purchaser terminal 40 via a network (not shown) such as the Internet or a LAN (Local Area Network). Further, at least the influencer terminal 30 and the general purchaser terminal 40 can communicate with any SNS server 200 via the Internet.

The administrator terminal 10, the product provider terminal 20, the influencer terminal 30, and the general purchaser terminal 40 are realized by a well-known information processing terminal such as a PC (Personal Computer) or a mobile communication terminal such as a smartphone.

As shown in FIG. 2, the electronic commerce server 100 includes a product provider DB 101, an influencer DB 102, a general purchaser DB 103, a provided product information DB 104, an introduced product information DB 105, a sales information DB 106, and a product provider. Interface 110, influencer interface 120, general purchaser interface 130, and administrator interface 140.

The electronic commerce server 100 is composed of a well-known information processing device such as a general-purpose server device. The mounting form of the electronic commerce server 100 is not limited, and for example, each part may be distributed and mounted on a plurality of hardware devices. Typically, the electronic commerce server 100 is implemented in a cloud server deployed on the Internet. The electronic commerce server 100 is implemented, for example, by installing a program on a computer.

An example of the data structure of the product provider DB 101 will be described with reference to FIG. The product provider DB 101 stores various information related to the product provider 1, and as shown in FIG. 3, the product provider ID, password, and other authentication information, name, and address that uniquely identify the product provider 1 , E-mail address, product return address, and other attribute information of the product provider is stored.

An example of the data structure of the influencer DB 102 will be described with reference to FIG. The influencer DB 102 stores various information related to the influencer 3, and as shown in FIG. 4, the influencer ID, authentication information such as a password, a name, an address, a telephone number, and the like, which uniquely identify the influencer 3. Stores influencer 3 attribute information such as payment information at the time of product purchase such as e-mail address, gender, date of birth, and credit card information, and delivery address at the time of product purchase.

Further, the influencer DB 102 stores the SNS information of the influencer 3 such as the account (user ID) in each SNS used by the influencer 3 and the number of followers of the account. The SNS information can be stored for a plurality of SNSs.

Further, the influencer DB 102 stores the current reward balance, withdrawal history information, status information of the influencer 3 in the electronic commerce system, and the like. Here, the status information is information indicating the registration status of the influencer 3, and is selected from, for example, the statuses of "before examination", "approval", and "rejection".

An example of the data structure of the general purchaser DB 103 will be described with reference to FIG. The general purchaser DB 103 stores various information related to the general purchaser 4, and as shown in FIG. 5, the general purchaser ID, password, and other authentication information, name, and address that uniquely identify the general purchaser 4. , Phone number, email address, gender, date of birth, credit card information, and other payment information at the time of product purchase, and the attribute information of general purchaser 4 such as the delivery address at the time of product purchase are stored.

An example of the data structure of the provided product information DB 104 will be described with reference to FIG. The provided product information DB 104 stores various information related to the provided product received from the product provider terminal 20, and as shown in FIG. 6, the provided product ID that uniquely identifies the provided product and the product that provides the product. Stores product information such as product provider ID, brand name, product category, product name, product price, product image, and number of stocks of provider 1.

An example of the data structure of the introduced product information DB 105 will be described with reference to FIG. 7. The introduced product information DB 105 is a provided product provided by the product provider 1, and stores various information related to the introduced product to be introduced to the general purchaser 4 from the products purchased by the influencer 3. FIG. As shown in, the referral product ID that uniquely identifies the referral product, the product provision ID of the referral product, the influencer ID of the influencer 3 who introduced the product, and the referral text that is the referral product information input by the influencer 3. It stores attribute information such as images for introduction, date and time of introduction, and sales status of introduced products. That is, the introduced product information DB 105 stores the introduced product information in association with the influencer 3. Here, the status of the sales status of the introduced product is selected from, for example, the status of "on sale", "paused", and "out of stock".

An example of the data structure of the sales information DB 106 will be described with reference to FIG. The sales information stored in the sales information DB 106 includes the sales history of the product provided by the product provider 1. The sales information includes both the sales history of the product sales to the influencer 3 and the sales history of the product sales to the general purchaser 4. As shown in FIG. 8, the sales information DB 106 includes a sales information ID that uniquely identifies the sales information, an provided product ID that has been sold, an introduction product ID of the product in the case of product sales to the general purchaser 4, a sales date and time, and so on. As purchaser information, the purchaser's ID (influencer 3 in the case of influencer 3 and general purchaser ID in the case of general purchaser 4), the product price of the sold product, the selling price at the time of actual sale, Store sales information such as payment method and sales status. Here, the status of the sales status is selected from, for example, statuses such as "shipped" and "cancelled".

The product provider interface 110 is an interface with the product provider terminal 20. The interface form between the product provider interface 110 and the product provider terminal 20 does not matter. In the present embodiment, communication between the two is realized by a Web interface. Therefore, the product provider terminal 20 may be a general-purpose information processing terminal equipped with a well-known Web browser.

As shown in FIG. 2, the product provider interface 110 includes a product provider information receiving unit 111 and a product provider management unit 119. Further, the product provider interface 110 includes an authentication processing unit (not shown), and performs authentication processing of the product provider 1 with reference to the product provider DB 101.

The provided product information reception unit 111 receives the product information of the provided product from the product provider terminal 20. When the provided product information receiving unit 111 receives the product information of the provided product, the provided product ID is given to the provided product, and the product information is stored in the provided product information DB 104 together with the product provider ID.

The product provider management unit 119 provides the product provider 1 and various other functions related to the sale of the product. For example, it provides functions such as browsing / aggregation processing of sales information and shipping instructions for sales products to the operator 2.

The influencer interface 120 is an interface with the influencer terminal 30. The interface form between the influencer interface 120 and the influencer terminal 30 does not matter. In the present embodiment, communication between the two is realized by a dedicated application installed on the influencer terminal 30. Therefore, the influencer terminal 30 has a dedicated application installed on a well-known general-purpose information processing terminal.

As shown in FIG. 2, the influencer interface 120 includes an influencer sales processing unit 121, a product introduction processing unit 122, and an influencer management unit 129. Further, the influencer interface 120 includes an authentication processing unit (not shown), and performs authentication processing of the influencer 3 with reference to the influencer DB 102.

The influencer sales processing unit 121 performs a process of selling the provided product whose product information is stored in the provided product information DB 104 and which is in stock to the influencer 3. The sales process is the same as that conventionally known. When the influencer sales processing unit 121 performs sales processing to the influencer 3, the sales information is stored in the sales information DB 106 for the sales.

The product introduction processing unit 122 has a function of causing the influencer 3 to select a product to be introduced to the general purchaser 4 from the products purchased by the influencer 3, and to input the introduction information related to the introduction of the product.

Specifically, the product introduction processing unit 122 refers to the sales information DB 106 and the provided product information DB 104, and presents a list of information on the products purchased by the influencer 3 to the influencer terminal 30. FIG. 9 shows an example of the list screen displayed on the influencer terminal 30. As shown in FIG. 9, the list screen 300 includes the product information 301 of each product purchased by the influencer 3. The influencer 3 selects a product that has not been introduced yet, that is, a product that is not registered in the introduced product information DB 105, among the products displayed on the list screen, by using the input means of the influencer terminal 30. Select the product introduced to the general purchaser 4. When the influencer 3 selects any product on the list screen 300, the product introduction processing unit 122 shifts to the process of inputting the introduction information about the introduced product.

FIG. 10 shows an example of an input screen displayed on the influencer terminal 30. As shown in FIG. 10, the input screen 310 includes the product information 311 stored in the provided product information DB 104 for the selected product, and also includes an input area 312 for inputting the introduction information. In the example of FIG. 10, the input area 312 of the input screen 310 includes a text box for inputting an introduction sentence, a button for uploading an introduction image, and an introduction image display area for displaying the uploaded image.

The input screen 310 includes a sales start button 313 for instructing the transmission of the input information to the product introduction processing unit 122 and instructing the start of sales of the introduced product. When the influencer 3 presses the sales start button 313, the input information input by the influencer 3 is transmitted to the product introduction processing unit 122. The product introduction processing unit 122 stores the received input information in the introduction product information DB 105, setting the status of the sales status of the introduction product to "on sale".

In addition, the input screen 310 includes a sales stop button 314 for instructing the sales stop of the introduced product that has already started selling. When the influencer 3 presses the sales stop button 314, the input information is transmitted to the product introduction processing unit 122. Based on the received input information, the product introduction processing unit 122 updates the status of the sales status of the introduced product in the introduced product information DB 105 to "pause", and updates other information as necessary.

The list screen 300 shown in FIG. 9 includes a link button 302. When the influencer 3 presses the link button 302, the address information for accessing the product list screen introduced by the influencer 3 is stored in the clipboard of the influencer terminal 30. The display function of the list screen of the introduced products based on this address information is realized by the general purchaser sales processing unit 131 of the general purchaser interface 130, which will be described later.

Further, the input screen 310 shown in FIG. 10 includes a link button 315 and an SNS posting button 316. When the influencer 3 presses the link button 315, the clipboard of the influencer terminal 30 stores the address information for accessing the individual screen of the introduced product. The function of displaying the individual screens of the introduced products based on this address information is realized by the general purchaser sales processing unit 131 of the general purchaser interface 130, which will be described later. Further, when the influencer 3 presses the SNS posting button 316, the SNS posting screen (not shown) for posting to the SNS server 200 is displayed. On the SNS posting screen, a part or all of the input information is pre-entered as a default value as the posting content. The SNS posting screen includes a posting button, and by pressing this button, the content posted on the SNS posting screen is transmitted to the SNS server 200. This facilitates posting to the SNS server 200.

The influencer management unit 129 provides various other functions related to influencers and their referral processing. For example, it provides a function for registering / editing / viewing influencer information and a function for applying for withdrawal of rewards. Each function mainly processes information on the influencer DB 102.

The general purchaser interface 130 is an interface with the general purchaser terminal 40. The interface form between the general purchaser interface 130 and the general purchaser terminal 40 does not matter. In the present embodiment, communication between the two is realized by a Web interface or a dedicated application installed on the general purchaser terminal 40. The general purchaser terminal 40 may install a dedicated application on a general-purpose information processing terminal, or may use the browser function of the general-purpose information processing terminal.

As shown in FIG. 2, the general purchaser interface 130 includes a general purchaser sales processing unit 131 and a general purchaser management unit 139. Further, the general purchaser interface 130 includes an authentication processing unit (not shown), and performs influencer authentication processing with reference to the general purchaser DB 103.

The general purchaser sales processing unit 131 is a provided product in which product information is stored in the provided product information DB 104, and is introduced by the influencer 3, that is, the introduced product information DB 105 stores the introduced information. In addition, the introduced product whose sales status is "on sale" is sold to the general purchaser 4. When the general purchaser sales processing unit 131 performs sales processing to the general purchaser 4, the sales information DB 106 stores sales information about the sales.

In the sales process, the general purchaser sales processing unit 131 presents the general purchaser terminal 40 with a list of the introduced products stored in the introduced product information DB 105. FIG. 11 shows an example of the list screen displayed on the general purchaser terminal 40. As shown in FIG. 11, the list screen 400 displays the introduction information stored in the introduction product information DB 105 and the information appropriately selected from the product information stored in the provided product information DB 104 for each introduction product 401. Will be done. Here, as the image information, it is preferable to use the image stored in the introduced product information DB 105. In the present invention, a plurality of influencers 3 can be introduced for the same provided product. Therefore, it should be noted that on the list screen 400, a plurality of the same provided products may be listed as introduced products by different influencer 3. Further, even if the products are the same, the content of the introduction information differs depending on the influencer 3. Therefore, it should be noted that on the list screen 400, even if the same provided product is provided, the displayed content differs depending on the influencer 3 who is the introducer. In addition, each introduced product 401 includes the name 402 of the influencer 3 who introduced the product.

The general purchaser sales processing unit 131 further adds a well-known search function and narrowing-down function to the general purchaser terminal 40 as a part of the function of presenting a list of introduced products stored in the introduced product information DB 105. Be prepared. Here, at least "influencer" can be specified as the key of the search or narrowing function. For access using the address information obtained by pressing the link button 302 of the list screen 300 shown in FIG. 9 described above, the search or narrowing down with the specified "influencer" is activated. Present a list of products.

When one of the introduced products 401 is selected on the list screen 400 by the general purchaser terminal 40, the general purchaser sales processing unit 131 presents the individual screen of the introduced product 401 to the general purchaser terminal 40. FIG. 12 shows an example of an individual screen displayed on the general purchaser terminal 40. As shown in FIG. 12, the individual screen 410 includes the introduction information 411 stored in the introduction product information DB 105 and the product information 412 stored in the provided product information DB 104. In addition, the individual screen 410 includes a list 413 of introduced product information and provided product information of other introduced products introduced by the influencer 3 who introduced the introduced product. The individual screen 410 is presented for access using address information by pressing the link button 315 of the input screen 310 shown in FIG. 10 described above.

Further, the individual screen 410 presented to the general purchaser terminal 40 includes a sales button 414 for performing a sales procedure for the introduced product. When the sales button 414 is pressed, the general purchaser sales processing unit 131 performs sales processing of the introduced product. The detailed processing of the sales processing is the same as that conventionally known.

When the sales processing of the introduced product to the general purchaser 4 is completed, the sales processing unit 131 for general purchasers gives a reward to the influencer 3 who introduced the introduced product (linked to the introduced product). Perform processing. Specifically, the general purchaser sales processing unit 131 calculates the reward amount according to a predetermined reward calculation rule, and adds the reward amount to the reward balance of the influencer DB 102. There is no question about the remuneration calculation rules. For example, there is a method of calculating by multiplying the sales amount by a predetermined coefficient.

The general purchaser management unit 139 provides various other functions related to the general purchaser 4. For example, it provides functions for registering, editing, and browsing general purchaser information. Each function mainly processes information for the general purchaser DB 103.

As shown in FIG. 2, the administrator interface 140 includes an administrator management unit 149. Further, the administrator interface 140 includes an authentication processing unit (not shown), which performs administrator authentication processing.

The administrator management unit 149 includes functions for registering, editing, and browsing various information for the product provider DB101, influencer DB102, general purchaser DB103, provided product information DB104, introduced product information DB105, and sales information DB106, and the like. Provides various management functions.

In particular, the administrator management unit 149 provides a function of presenting a remuneration withdrawal application to the administrator terminal 10 and performing withdrawal processing by referring to the remuneration balance and withdrawal history information of the influencer DB102. To do.

[Flow of sales processing]
Next, the flow of sales processing using the electronic commerce system according to the present embodiment will be described with reference to FIGS. 13 and 14. 13 and 14 are sequence charts illustrating the flow of sales processing using the electronic commerce system.

Prior to the sales process, the product provider 1 first transmits the product information about the provided product to the electronic commerce server 100 using the product provider terminal 20 (step S101). The electronic commerce server 100 stores the received provided product information in the provided product information DB 104.

Next, the stage in which the influencer 3 purchases the product will be described. When the influencer 3 accesses the electronic commerce server 100 using the influencer terminal 30, the electronic commerce server 100 presents the information of the provided product provided by the product provider 1 to the influencer terminal 30 (step S102), and the influencer The sale process of the provided product is performed between the terminal 30 and the electronic commerce server 100 (step S103). The electronic commerce server 100 stores sales information about the sales process in the sales information DB 106. The product is delivered from the product provider 1 to the influencer 3 according to the sales process (step S104).

Next, the stage in which the influencer 3 introduces the product will be described. When the influencer 3 accesses the electronic commerce server 100 using the influencer terminal 30, the electronic commerce server 100 presents the influencer terminal 30 with a list of products purchased by the influencer 3 (step S105). The influencer 3 selects a product to be introduced to the general purchaser 4 from the purchased products (step S106), and inputs the introduction information about the introduced product (step S107). The electronic commerce server 100 stores the introduction information about the introduction product in the introduction product information DB 105. Further, the influencer 3 posts about the introduced product to the SNS server 200 using the influencer terminal 30 (step S108). The post propagates to the general purchaser terminal 40 via the SNS server 200 (step S109).

Next, the stage in which the general purchaser 4 purchases the product will be described. When the general purchaser 4 accesses the electronic commerce server 100 using the general purchaser terminal 40, the product information about the introduced product introduced by the influencer 3 is presented to the general purchaser terminal 40 (step S110). Here, the product information presented to the general purchaser terminal 40 includes the information stored in the provided product information DB 104 and the information stored in the introduced product information DB 105. Then, the introduction product is sold between the general purchaser terminal 40 and the electronic commerce server 100 (step S111). The electronic commerce server 100 stores sales information about the sales process in the sales information DB 106. Further, the electronic commerce server 100 performs a process of giving a reward to the influencer 3 associated with the introduced product related to the sale (step S112). On the other hand, the product is delivered from the product provider 1 to the general purchaser 4 according to the sales process (step S113).

Next, the stage in which the influencer 3 obtains the reward will be described. The influencer 3 accesses the electronic commerce server 100 by using the influencer terminal 30, and requests the transfer of the reward (step S114). The operator 2 acquires the financial institution information of the influencer 3 with reference to the influencer DB 102, and transfers the reward to the account of the financial institution (step S115).

According to the electronic commerce system according to the present embodiment, since the product sold to the general purchaser 4 is a product actually purchased by the influencer 3 and introduced by the influencer 3, the general purchaser 4's willingness to purchase. Is greatly stimulated and sales promotion is planned. Further, since the information about the product for the general purchaser 4 can be disseminated not only by the product provider 1 but also by the influencer 3, the advertising effect is high and sales promotion can be achieved.

Although one embodiment of the present invention has been described in detail above, the present invention is not limited to the above-described embodiment, and various improvements and modifications may be made without departing from the gist of the present invention. ..

For example, in the above embodiment, the conditions of influencers who can use the electronic commerce system are not particularly set, but only influencers who satisfy the predetermined conditions may be able to use the electronic commerce system. For example, it is conceivable to limit the number of followers to influencers having a predetermined number or more in the SNS server 200.

Further, in the above embodiment, the general purchaser 4 can purchase the product only when the product is registered in the electronic commerce server 100, but the present invention can be implemented even in the mode in which the product is not registered in the electronic commerce server 100.

Further, in the above embodiment, the influencer 3 is a person who has an account of the SNS server 200 in order to effectively utilize the information diffusion effect of the SNS server 200, but a person who does not have an account of the SNS server 200. May be included in the influencer 3 of the electronic commerce system.

Further, as a function of the sales processing unit 131 for general purchasers in the above embodiment, a communication function between the influencer 3 and the general purchaser 4 may be added. Specifically, on the individual screen 410 of the introduced product shown in FIG. 12, questions and comments are received and displayed from the general purchaser 4, and answers and comments are received from the influencer 3 associated with the introduced product. It is preferable to display it.

Further, in the above embodiment, as a rule for calculating the reward to the influencer 3, a method of calculating by multiplying the sales amount by a predetermined coefficient is illustrated, but the present invention can be implemented even with other reward calculation rules. .. For example, a predetermined amount may be given as a reward for each sale of the introduced product. Further, for example, the predetermined coefficient or the predetermined coefficient may be dynamically changed according to the cumulative total of sales of the products introduced by the influencer 3. By processing so as to dynamically change the reward in this way, it is possible to promote the influencer 3's willingness to purchase or introduce the product.

Further, in the above embodiment, the product provided by the product provider 1 is once delivered as inventory to the warehouse 2a of the operator 2, and then delivered from the warehouse 2a for each product sale. It may be delivered directly from person 1.

1 ... Product provider 2 ... Operator 2a ... Warehouse 3 ... Influencer 4 ... General purchaser 10 ... Administrator terminal 20 ... Product provider terminal 30 ... Influencer terminal 40 ... General purchaser terminal 100 ... Electronic commerce server 101 ... Product provider DB
102 ... Influencer DB
103 ... General purchaser DB
104 ... Provided product information DB
105 ... Introduction product information DB
106 ... Sales information DB
110 ... Product provider interface 111 ... Provided product information reception department 119 ... Product provider management department 120 ... Influencer interface 121 ... Influencer sales processing department 122 ... Product introduction processing department 129 ... Influencer management department 130 … General purchaser interface 131… General purchaser sales processing department 139… General purchaser management department 140… Administrator interface 149… Administrator management department 200… SNS server

Claims (8)

An electronic commerce system that sells products provided by product providers via a network.
The sales product information reception department that receives product information of products provided by the product provider from the product provider, and
In response to access from a pre-registered influencer, the first process is to present the product information received by the sales product information reception department to the influencer and sell the product related to the product information to the influencer. Product sales department and
A product selection unit that allows the influencer to select a product to be introduced to a general purchaser who is a purchaser other than the influencer from the products purchased by the influencer.
Processing for selling the product to the general purchaser by associating the product information of the product selected by the influencer by the product selection department with the influencer and presenting it to the general purchaser in response to the access from the general purchaser. An electronic commerce system characterized by having a second merchandise sales department. The product selection unit is provided with an introduction information reception unit that links the introduction information regarding the introduction of the product to general purchasers to the product and receives it from the influencer.
The electronic according to claim 1, wherein the second product sales department presents the product information of the product selected by the influencer by the product selection department and the introduction information associated with the product to the general purchaser. Commercial transaction system. The electronic product according to claim 1 or 2, wherein the second product sales unit includes a list display unit that presents a list information of products selected by the influencer to a general purchaser for one influencer. Commercial transaction system. The second product sales department is characterized in that the product information related to one product and the product information related to another product selected by the influencer associated with the product are presented to the general purchaser. The electronic commerce system according to any one of 1 to 3. Claims 1 to 1, characterized in that the second product sales department is provided with a reward giving unit that gives a reward to an influencer associated with the product when the sales process of the product to a general purchaser is completed. 4 The electronic commerce system according to any one of the items. It is characterized by having an address information presenting unit that presents the address information for accessing the second product sales department that performs sales processing for the selected product by the influencer via the network to the influencer. The electronic commerce system according to any one of claims 1 to 5. It is a product sales method by an electronic commerce system that sells products provided by product providers via a network.
The sales product information reception step that receives the product information of the product provided by the product provider from the product provider, and
In response to access from a pre-registered influencer, the first process is to present the product information received in the sales product information reception step to the influencer and sell the product related to the product information to the influencer. Product sales steps and
A product selection step that allows the influencer to select a product to be introduced to a general purchaser who is a purchaser other than the influencer from the products purchased by the influencer.
Processing for selling the product to the general purchaser by associating the product information of the product selected by the influencer in the product selection step with the influencer and presenting it to the general purchaser in response to the access from the general purchaser. A method of selling goods in an electronic commerce system, which comprises a second step of selling goods. An electronic commerce program characterized in that a computer functions as each part of the electronic commerce system according to any one of claims 1 to 6.

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