JP2021015513A - Sales method, sales apparatus and program - Google Patents

Abstract

To solve problems such as non-arrival and out-of-stock, enhance user satisfaction and provide a new purchasing experience by encouraging to purchase products by another purchasing means if a user cannot purchase what the user wants with one sales apparatus.SOLUTION: A sales method for selling products with a sales apparatus is provided. The sales apparatus comprises a control unit and a storage unit. In the sales method, the control unit executes a first step of accepting the designation of a product that a user wants to purchase from the user regardless of whether the user can purchase it with the sales apparatus, a second step of notifying the user to encourage purchasing the product by another purchasing means in response to the designation of the product that cannot be purchased with the sales apparatus, and a third step of rewarding the user when the user purchases the product by the other purchasing means.SELECTED DRAWING: Figure 6

Description

This disclosure relates to sales methods, sales equipment and programs.

In recent years, there are sales devices equipped with a communication function. For example, in Patent Document 1, a vending machine and a user's mobile communication terminal are connected, and when the user of the mobile communication terminal approaches the vending machine, information about the vending machine is distributed to the mobile communication terminal. , It was disclosed to turn attention to vending machines.

JP-A-2017-151715

However, since the total amount of products that can be stored in the vending machine is limited, it is possible that the vending machine is not in stock or in stock and the user cannot purchase what he / she wants. For example, in the invention of Patent Document 1, even if the user receives information about a vending machine installed nearby and moves to the vending machine, the product he / she wants to purchase may be sold out and cannot be purchased. is there.

In addition, if the user's experience of purchasing from a vending machine is monotonous, it may be difficult for the user to get the motivation to move to the vending machine and purchase.

Therefore, a technology that enhances user satisfaction and provides a new purchasing experience is desired.

According to one embodiment, a sales method for selling a product by a sales device is provided. The sales device includes a control unit and a storage unit. The selling method is the first step in which the control unit accepts the designation of the product desired to be purchased from the user regardless of whether or not the user can purchase the product with the selling device, and another purchasing means for the user. The second step of notifying the user to purchase the product and the third step of giving a reward to the user by purchasing the product by another purchasing means are executed.

According to one embodiment, a sales device for selling goods is provided. The sales device includes a control unit and a storage unit. The sales device is the first step in which the control unit accepts the designation of the product desired to be purchased from the user regardless of whether or not the user can purchase the product in the sales device, and another purchasing means for the user. The second step of notifying the user to purchase the product and the third step of giving a reward to the user by purchasing the product by another purchasing means are executed.

According to one embodiment, a sales device provides a program for selling goods. The sales device includes a processor and a memory. The program corresponds to the first step of accepting the processor from the user to specify the product he / she wants to purchase, regardless of whether or not the user can purchase it at the sales device, and to the user by another purchasing means. The second step of notifying the user to purchase the product and the third step of giving a reward to the user by purchasing the product by another purchasing means are executed.

According to the present disclosure, it is possible to enhance user satisfaction and provide a new purchasing experience.

It is a figure which shows the whole structure of the sales system in 1st Embodiment of this invention. It is a figure which shows the structure of the sales apparatus in 1st Embodiment of this invention. It is a figure which shows the structure of the terminal apparatus in 1st Embodiment of this invention. It is a figure which shows the structure of the server in 1st Embodiment of this invention. It is a figure which shows an example of the sales apparatus information database and the user information database in 1st Embodiment of this invention. It is a flowchart which shows an example of the processing flow of the selling apparatus in 1st Embodiment of this invention. It is a figure which shows the screen example of the sales apparatus and the terminal apparatus in the 1st Embodiment of this invention.

Hereinafter, embodiments of the present invention will be described with reference to the drawings. In the following description, the same parts are designated by the same reference numerals. Their names and functions are the same. Therefore, the detailed description of them will not be repeated.

<First Embodiment>
<1 Overall configuration of sales system 1>
FIG. 1 is a diagram showing an overall configuration of the sales system 1 according to the present embodiment.

The sales system 1 is a system for selling a product designated by the user by connecting a plurality of sales devices, a terminal device of the user, and a server. As shown in FIG. 1, the sales system 1 includes a plurality of sales devices (in FIG. 1, the sales device 10A and the sales device 10B are shown; hereinafter, they may be collectively referred to as “sales device 10”) and a terminal. The device 20 and the server 30 are included. The sales device 10, the terminal device 20, and the server 30 are connected to each other so as to be able to communicate with each other.

The sales device 10 is installed in a facility used when an unspecified number of people move to various places, such as an airport or a service area of an expressway. Therefore, the sales device 10 can be used by tourists and the like. Not limited to this, the sales device 10 may be installed in a commercial facility such as a shopping mall or a commercial building. Therefore, the sales device 10 can be used by a customer who visits the trademark facility for the purpose of shopping at the commercial facility, receiving services, and the like. Further, the sales device 10 may be installed on an office floor, outdoors, or the like. Therefore, the sales device 10 can be used by an employee working on an office floor or the like, a customer moving outdoors, or the like.

As shown as the sales device 10 in FIG. 1, the sales device 10 includes a communication IF (Interface) 12, an input device 13, an output device 14, a memory 15, a storage unit 16, and a product supply mechanism drive unit 17. , And a processor 19. Further, the sales device 10 includes a reception mechanism for accepting cash input from the user, an outlet for the user to take out the product from the sales device 10, a power supply device, and the like.

The communication IF 12 is an interface for inputting / outputting signals because the sales device 10 communicates with an external device. For example, when the sales device 10 outputs a beacon signal, it communicates with the terminal device 20 that responds to the beacon signal via the communication IF 12, and receives the signal from the terminal device 20.

The input device 13 is an input device (for example, a touch panel, a touch pad, a pointing device such as a mouse, a physical button, etc.) for receiving an input operation from a user.

The output device 14 is an output device (display, speaker, etc.) for presenting information to the user.

For example, the sales device 10 includes a touch screen (the input device 13 is a touch panel and the output device 14 is a display) for receiving a product designation from the user while presenting product information to the user.

The memory 15 is for temporarily storing a program, data processed by the program or the like, and is a volatile memory such as a DRAM (Dynamic Random Access Memory).

The storage unit 16 is a storage device for storing data, for example, a flash memory or an HDD (Hard Disc Drive).

The product supply mechanism drive unit 17 drives a mechanism that takes out the product specified by the user from the inventory and moves it to the discharge port under the control of the processor 19.

The optical reading mechanism 18 is a mechanism for optically acquiring information, and is, for example, a scanner, a camera, an infrared sensor, or the like.

For example, when the optical reading mechanism 18 is a camera, the sales device 10 detects that the user has approached the sales device 10 within a certain distance by analyzing the image captured by the camera. In this case, the sales device 10 may identify a pre-registered user (for example, the user pre-registers a photographed image of the user's face) by performing image analysis on the photographed image.

Further, for example, when the optical reading mechanism 18 is a scanner, the sales device 10 scans a ticket, a certificate, or the like for the user to use the transportation service, thereby causing the user's nationality, the user's address, and the user's movement. Information such as the destination can be obtained. For example, the sales device 10 acquires information about the user by reading the user's airline ticket (the boarding flight number, boarding time, boarding gate, etc. are described), the user's passport, etc. by the optical reading mechanism 18. be able to.

The processor 19 is hardware for executing an instruction set described in a program, and is composed of an arithmetic unit, registers, peripheral circuits, and the like.

The server 30 includes a communication IF 32, an input / output IF 33, a memory 35, a storage 36, and a processor 39.

The communication IF 32 is an interface for inputting / outputting signals because the server 30 communicates with an external device.

The input / output IF 33 functions as an interface with an input device for receiving an input operation from the user and an output device for presenting information to the user.

The memory 35 is for temporarily storing a program, data processed by the program or the like, and is a volatile memory such as a DRAM (Dynamic Random Access Memory).

The storage 36 is a storage device for storing data, for example, a flash memory or an HDD (Hard Disc Drive).

The processor 39 is hardware for executing an instruction set described in a program, and is composed of an arithmetic unit, registers, peripheral circuits, and the like.

The sales device 10 is equipped with a communication function as described above. In the following description, the sales device 10 will be described as an example of a vending machine that sells products related to specific contents.

The contents include, for example, (i) contents provided by executing a program such as a game program, (ii) contents mainly provided by still images (manga, etc.), and (iii) mainly provided by images. There are contents (animation, movies, etc.), (iv) contents mainly composed of characters (light novels, etc.), and the like.

Products related to the content include stuffed animals of characters appearing in the content, toys such as goods used by the character in the content, and the like.

In addition, the sales device 10 includes a right to use the content (prepaid card, etc.), a terminal device, or a product (memory card, SIM (Subscriber Identity Module Card) card, mobile router, etc.) for using the terminal device. Character content may be associated with these products), or it may be a vending machine that sells daily necessities related to eating and drinking, such as beverages, sweets, and instant foods, and other products.

The sales device 10 is connected to the terminal device 20 by, for example, short-range wireless communication, and is, for example, Bluetooth (registered trademark) communication, BLE (Bluetooth Low Energy) communication, NFC (Near field communication) (registered trademark), or WiFi (registered trademark). It is connected by wireless (registered trademark) communication or the like. The user can purchase the product by inserting cash into the sales device 10, or can purchase the product using electronic money.

The terminal device 20 is a device operated by each user. The terminal device 20 is realized by a terminal device such as a smartphone or tablet that supports a mobile communication system. In addition, the terminal device 20 may be, for example, a stationary PC (Personal Computer) or a laptop PC.

The terminal device 20 is communicably connected to the server 30 via a network. The terminal device 20 is compatible with 5G, wireless base stations compatible with communication standards such as LTE (Long Term Evolution), and wireless LAN (Local Area Network) standards such as IEEE (Institute of Electrical and Electricals Engineers). It is connected to the network by communicating with the communication equipment of.

The server 30 is a computer that manages information on each sales device and user information and is connected to a network, and examples thereof include a PC and a server device. The server 30 and the sales device 10 may be connected via the terminal device 20 or may be connected via a network.

The network in the sales system 1 is composed of a wired or wireless network, for example, a mobile phone network, a PHS (Personal Handy-phone System) network, a wireless LAN (Local Area Network), 3G (3rd Generation), LTE ( Long Term Evolution), 4G (4th Generation), 5G, Wi-SUN (Wireless Smart Utility Network), LoRaWAN, etc. LPWA (Low Power Wide Area Area) Registered Trademarks, Trade Trademarks, Trademarks, etc. A network that complies with.

<1.1 Configuration of sales equipment>
FIG. 2 is a diagram showing a functional configuration of the sales device 10 constituting the sales system 1 of the first embodiment. As shown in FIG. 2, the sales device 10 includes a wireless communication unit 101, a storage unit 102, and a control unit 103.

The wireless communication unit 101 performs a process for the sales device 10 to communicate with an external device.

The storage unit 102 stores data and programs used by the sales device 10. The storage unit 102 stores own machine information 181 regarding the selling device of the own machine. The own machine information 181 includes the device ID of the own machine's sales device, the installation location, inventory information of products sold by the own machine, sales history, and the like.

The control unit 103 exerts the functions shown as various modules when the processor of the sales device 10 performs processing according to a program.

The reception control module 1041 controls a process in which the sales device 10 receives a signal from an external device according to a communication protocol.

The transmission control module 1042 controls a process in which the sales device 10 transmits a signal to an external device according to a communication protocol.

The designation reception module 1043 receives the designation of the product desired to be purchased from the user regardless of whether or not the product can be purchased by the sales device 10.

The own machine inventory verification module 1044 collates the type and quantity of the specified product with the own machine information 181 stored in the storage unit 102 so as to confirm whether the specified product can be sold by the own machine. To do.

The money processing module 1045 controls cash or electronic money acceptance processing and change refund processing.

The product payout module 1046 performs the product payout process specified by the user.

When the designated product cannot be purchased by the own machine, the notification module 1047 notifies the user of information that the product is to be purchased by another purchasing means.

<1.2 Terminal device configuration>
FIG. 3 is a block diagram of the terminal device 20 constituting the sales system 1 of the first embodiment. As shown in FIG. 3, the terminal device 20 operates with a plurality of antennas (antenna 211, antenna 212) and wireless communication units (first wireless communication unit 221 and second wireless communication unit 222) corresponding to each antenna. Reception unit 230 (including touch sensitive device 231 and display 232), voice processing unit 240, microphone 241 and speaker 242, position information sensor 250, camera 260, storage unit 280, and control unit 290. And, including. The terminal device 20 also has functions and configurations (for example, a battery for holding electric power, a power supply circuit for controlling the supply of electric power from the battery to each circuit, and the like) which are not particularly shown in FIG. As shown in FIG. 2, each block included in the terminal device 20 is electrically connected by a bus or the like.

The antenna 211 radiates a signal emitted by the terminal device 20 as a radio wave. Further, the antenna 211 receives radio waves from the space and gives a received signal to the first wireless communication unit 221.

The antenna 212 radiates a signal emitted by the terminal device 20 as a radio wave. Further, the antenna 212 receives radio waves from the space and gives a received signal to the second radio communication unit 222.

Since the terminal device 20 communicates with other wireless devices, the first wireless communication unit 221 performs modulation / demodulation processing for transmitting / receiving signals via the antenna 211. Since the terminal device 20 communicates with another wireless device, the second wireless communication unit 222 performs modulation / demodulation processing for transmitting / receiving signals via the antenna 212. The first wireless communication unit 221 and the second wireless communication unit 222 are communication modules including a tuner, an RSSI (Received Signal Strength Indicator) calculation circuit, a CRC (Cyclic Redundancy Check) calculation circuit, a high frequency circuit, and the like. The first wireless communication unit 221 and the second wireless communication unit 222 perform modulation / demodulation and frequency conversion of the wireless signal transmitted / received by the terminal device 20 and give the received signal to the control unit 290.

The operation receiving unit 230 has a mechanism for receiving a user's input operation. Specifically, the operation receiving unit 230 is configured as a touch screen, and includes a touch sensitive device 231 and a display 232. The touch-sensitive device 231 accepts an input operation by the user of the terminal device 20. The touch-sensitive device 231 detects the user's contact position with respect to the touch panel, for example, by using a capacitive touch panel. The touch-sensitive device 231 outputs a signal indicating the contact position of the user detected by the touch panel to the control unit 290 as an input operation.

The display 232 displays data such as an image, a moving image, and a text under the control of the control unit 290. The display 232 is realized by, for example, an LCD (Liquid Crystal Display) or an organic EL (Electro-Luminescence) display.

The voice processing unit 240 performs modulation / demodulation of the voice signal. The voice processing unit 240 modulates the signal given from the microphone 241 and gives the modulated signal to the control unit 290. Further, the voice processing unit 240 gives a voice signal to the speaker 242. The voice processing unit 240 is realized by, for example, a processor for voice processing. The microphone 241 receives the voice input and gives the voice signal corresponding to the voice input to the voice processing unit 240. The speaker 242 converts the voice signal given from the voice processing unit 240 into voice and outputs the voice to the outside of the terminal device 20.

The position information sensor 250 is a sensor that detects the position of the terminal device 20, and is, for example, a GPS (Global Positioning System) module. The GPS module is a receiving device used in a satellite positioning system. The satellite positioning system receives signals from at least three or four satellites and detects the current position of the terminal device 10 on which the GPS module is mounted based on the received signals. The method of detecting the position of the terminal device 20 is not limited to the case of acquiring the output result of the position information sensor 250. In addition, the terminal device 20 may communicate with the radio base station and detect the position of the terminal device 20 based on the signal received from the radio base station. Further, the terminal device 20 communicates with the sales device 10, and the terminal device 20 provides information presented by the sales device 10 based on a signal (information identifying the sales device 10 or the like) received from the sales device 10. The position of the terminal device 20 may be detected by reading (such as reading the code displayed on the sales device 10 from the captured image of the camera 260 of the terminal device 20).

The camera 260 is a device for receiving light by a light receiving element and outputting it as a captured image. The camera 260 is, for example, a depth camera capable of detecting the distance from the camera 260 to the shooting target.

The storage unit 280 is composed of, for example, a flash memory or the like, and stores data and programs used by the terminal device 20. In a certain aspect, the storage unit 280 stores the user information 281 and the game program 282.

The user information 281 includes a user ID that identifies the user, user attribute information, purchase history, and the like. The user attribute information includes, for example, the user's age, gender, address, nationality, destination, and the like.

Further, the user information 281 includes data used for the user to use the content as the attribute information of the user when the user uses the content such as a game, a cartoon, and an animation. For example, when the content is a game, the user information 281 includes information on the game content acquired by the user when the user executes a game based on the game program 282, information on the history of game play, and the like. The information on the game content acquired by the user includes, for example, information on characters, game items, and the like acquired by the user playing the game. When the content is a cartoon (electronic book or the like) or video content such as an animation, the user information 281 is information indicating which content the user owns (purchase history of the electronic book or the like purchased by the user). Etc.), or includes information on content that the user has viewed. The information and the like of the game contents acquired by these users are not limited to the case where they are held by the terminal device 20, and may be managed by the server 30 or the like.

The game program 282 is a program for providing a game to a user by being executed by the terminal device 20.

The control unit 290 controls the operation of the terminal device 20 by reading the program stored in the storage unit 280 and executing the instructions included in the program. The control unit 290 is, for example, an application processor. By operating according to the program, the control unit 290 exerts functions as an input operation reception unit 291, a transmission / reception unit 292, a data processing unit 293, and a notification control unit 294.

The input operation reception unit 291 performs a process of accepting a user's input operation to an input device such as a touch-sensitive device 231. The input operation reception unit 291 is based on the information of the coordinates when the user touches the touch sensitive device 231 with a finger or the like, and the user operation is a flick operation, a tap operation, or a drag (swipe). Determine the type of operation, such as whether it is an operation.

The transmission / reception unit 292 performs a process for the terminal device 20 to transmit / receive data to / from an external device such as a server 30 according to a communication protocol.

The data processing unit 293 performs a calculation on the data received by the terminal device 20 according to the program, and outputs the calculation result to a memory or the like.

The notification control unit 294 performs a process of presenting information to the user. The notification control unit 294 performs a process of displaying the display image on the display 232, a process of outputting the sound to the speaker 242, a process of generating vibration in the camera 260, and the like.

<1.3 Configuration of server 30>
FIG. 4 is a diagram showing a functional configuration of the server 30. As shown in FIG. 4, the server 30 functions as a communication unit 301, a storage unit 302, and a control unit 303.

The communication unit 301 performs a process for the server 30 to communicate with an external device.

The storage unit 302 stores data and programs used by the server 30. The storage unit 302 stores the sales device information database 381, the user information database 382, and the like.

The sales device information database 381 is a database for holding information on each sales device in the sales system 1. Details will be described later.
The user information database 382 is a database for holding information of each user in the sales system 1. Details will be described later.

The control unit 303 exerts the functions shown as various modules when the processor of the server 30 performs processing according to the program.

The reception control module 3041 controls a process in which the server 30 receives a signal from an external device according to a communication protocol.

The transmission control module 3042 controls a process in which the server 30 transmits a signal to an external device according to a communication protocol.

The sales device information collation module 3043 collates the type and quantity of the product specified by the sales device 10 with the sales device information stored in the storage unit 302.

The reward granting module 3044 controls the reward granting process to the user.

<2 data structure>
FIG. 5 is a diagram showing the data structures of the sales device information database 381 and the user information database 382 stored in the server 30.

<2.1 Sales equipment information database>
The sales device information database 381 is a database for holding information on each sales device in the sales system 1. Specifically, each of the sales devices 10A and 10B in the sales system 1 notifies the server of their own machine information at a predetermined timing. Then, the server manages the information of each sales device based on the content of the notification.

As shown in FIG. 5, each record in the sales device information database 381 includes an item "device ID", an item "installation location", an item "product inventory list", an item "sales history", and the like. Specifically, the item "commodity inventory list" includes the item "type", the item "inventory quantity", and the item "retention information".

The item "device ID" is information for identifying each sales device.
The item "installation location" is information indicating the position where each sales device is installed. The information indicating the position where the sales device is installed includes, for example, information such as the name of the facility where the sales device is installed and the position of the sales device in the facility (building hierarchy, position on the floor, etc.). May be. Further, the information indicating the position where the sales device is installed may include coordinates consisting of latitude and longitude.

The item "product inventory list" is information indicating inventory information of each sales device. Specifically, the item "type" indicates the type of products sold by each sales device, and the item "stock quantity" indicates the number of products of each type sold by each sales device. , Item "Reservation information" indicates the type and number of products reserved in each sales device. For example, a sales device accepts an instruction to reserve a product for a specific user, even if the product is in stock. For example, the sales device holds information on the product to be reserved in association with the information of the specific user so that the character goods can be purchased by the sales device (so that the character goods cannot be purchased because they are out of stock). .. As a result, the sales device is the quantity of the product to be sold to other users instead of the specific user who has the reserve, excluding the quantity shown in the item "reserve information" from the item "inventory quantity". (Quantity of products that can be sold by the sales device other than the user who has the reserve = the number shown in the "stock quantity"-the number shown in the "reserve information") is managed.

The item "sales history" is information indicating the type, number, sales date and time, and the like of the products sold by each sales device.

From the sales device information database 381, it is possible to grasp the types and numbers of products that can be purchased by each sales device, basic information of each sales device, and the sales status.

<2.2 User information database>
The user information database 382 is a database for holding information of each user who uses the sales system 1. Specifically, each terminal device 20 in the sales system 1 notifies the server of each user information when it is connected to the server 30. Then, the server manages the information of each user based on the notification content.

Each of the records in the user information database 382 includes an item "user ID", an item "attribute information", an item "purchase history", and the like. Specifically, the item "attribute information" includes the item "age", the item "gender", the item "address", and the item "destination".

The item "user ID" is information that identifies each user.

The item "attribute information" is information indicating the attributes of the user, such as the age, gender, address, and destination of the user.

The item "purchase history" is information indicating the date and time of purchase, the type and number of purchased products, the device ID of the sales device used, and the like when the user purchases the product.

The user information database 382 allows the basic information and purchase history of each user to be grasped.

<3 Processing flow>
Hereinafter, a sales method for selling a product by a sales device will be described.

FIG. 6 is a flowchart showing an example of the processing flow of the sales system 1 according to the first embodiment of the present invention. The sales system 1 includes a plurality of sales devices, a first sales device 10A and a second sales device 10B, a terminal device 20, and a server 30. The sales device (first sales device 10A, second sales device 10B) communicates information for identifying a user who uses the sales device between the terminal device 20 held by the user and the sales device, or the like. Although it will be described as being acquired, the sales device may not acquire the information for identifying the user.

In step S601A, the first sales device 10A presents a plurality of products to the user regardless of whether or not the user can purchase with the first sales device 10A. Specifically, the first sales device 10A presents the product to the user as a purchase target even though the product is out of stock in the first sales device 10A. Further, in the first sales device 10A, even if the product is in stock in the first sales device 10A, the product is reserved by another user and the product cannot be sold to the user. Present the product to the user as a purchase target.

In step S603A, the first sales device 10A receives the designation of the product desired to be purchased from the user.

In step S605A, the first sales device 10A determines whether or not the product specified by the user can be sold to the user. The first sales device 10A compares the product specified by the user with the quantity of the product that can be sold to the user. Further, the first sales device 10A is for specifying the identification information of the user who has the reserve and the user who uses the first sales device when the product specified by the user is a reserved product. By comparing with the information in the above, it is determined whether or not the user can provide the reserved product (the user who can sell the product). The first sales device 10A performs the process of step S607A when it can be sold by the first sales device, and performs the process of step S609A when it is not.

In step S607A (when YES in step S605A), the first sales device 10A discharges the product specified by the user from the first sales device 10A, and updates the inventory information of the first sales device 10A. That is, for the product specified by the user and discharged from the first sales device 10A, the inventory quantity of the product shown in the inventory information is subtracted according to the quantity of the product discharged. In response to updating the inventory information, the first sales device 10A transmits the inventory information to the server 30 (or every time a predetermined cycle arrives).

In step S631, the server 30 receives the inventory information of each sales device and updates the inventory information of each sales device managed by the server 30.

In step S609A (NO in step S605A), the first sales apparatus 10A inquires about another purchasing means for enabling the user to purchase the product specified by the user. For example, the first sales device 10A communicates with the server 30 and inquires about the information of another sales device from which the product specified by the user can be obtained.

In step S633, the server 30 receives an inquiry from the first sales device 10A for another purchasing means for the user to purchase the product specified by the user. In response to receiving the inquiry, the server 20 identifies another sales device (second sales device 10B) having an inventory of the product by referring to the sales device information database 381. In addition, the server 20 collates inventory information to see if the product specified by the user can be purchased on the website that sells the product. As another purchasing means, the server 20 responds to the first sales device 10A with information on another sales device having inventory, information on a website selling products, and the like.

In step S611A, the first sales device 10A notifies the user to purchase the product specified by the user by another purchasing means. Specifically, the first sales device 10A gives a notification urging the purchase from another sales device, a notification urging the purchase by accessing a specific website via the Internet, and the like. When the first sales device 10A presents to the user another sales device (second sales device 10B) in which the product specified by the user is in stock, the user is based on the information of the installation location of the other sales device. However, it may be determined whether or not to move to the other sales device and encourage the purchase. For example, when the other sales device is within a certain distance from the first sales device 10A, or is located in the same facility as or in the vicinity of the first sales device 10A, the other sales device is given to the user. It may be a notification urging you to move to and purchase.

Here, in order for the first sales device 10A to notify the user to purchase by another purchasing means, the user is given a reward by purchasing by the other purchasing means. It may include notifying.

The reward for the user may be, for example, a reward related to the content used by the user. For example, when the content is a game, as rewards related to the content used by the user, a game object that can be used in game play, a usage right for playing the game, and a virtual currency that can be consumed during the game. , Game objects that are not normally obtained in gameplay, game parameters referenced in gameplay can be changed (for example, an effect that increases the probability of acquiring a character can be obtained over a certain period of time), and a predetermined game unit can be played. The user may be given a reward such as becoming. Here, when the reward given to the user includes a character related to the product for which the user has accepted the designation as wishing to purchase in step S603A (for example, when selling a stuffed game character as a product), Rewards related to the character (game objects related to the character, effects that increase the probability that the character can be obtained by game play, etc.) may be included.

In addition, the reward may be an issue provided to the user in the content used by the user. For example, when the content is a game, a predetermined game task (also referred to as a mission or the like) is provided to the user as a reward. When the user achieves these game tasks through game play, the user can acquire game items and the like corresponding to the game tasks.

Such rewards are given to the user in various ways.

For example, the user may be rewarded in the form of data, parameters, etc. by communicating with the sales device 10 or the terminal device 20. Specifically, when the sales device 10 or the terminal device 20 communicates with the server 30, rewards such as game items may be given to the user in association with the user's game account.

In addition to this, as a reward, information for specifying the reward content may be given to the user, and the user may obtain the reward by using the information. For example, code data is given to the user and stored in the terminal device 20. The terminal device 20 can store the read of the code data in the terminal device 20 or the server 30 by communicating or the like based on the information read by the code data. The terminal device 20 or the server 30 rewards the user in response to the terminal device 20 reading the code data.

In addition to this, the reward may be given to the user in the form of an article such as a coupon, a product, or a medium on which code information is described. For example, the sales device 10 may provide the goods as rewards to the user by the product supply mechanism driving unit 17.

In addition, the reward may be related to location information. For example, the reward may be such that a game task is provided in association with a predetermined position information in the game, a game object that can be used by the user moving to the predetermined position information appears, and the like. For example, in a game, the user is provided with a game object capable of acquiring a game item or the like by associating with the position of the second sales device 10B in the real world and allowing the user to approach the position within a certain distance. It may be that.

In step S613A, when the first sales device 10A receives an operation from the user to approve the purchase of the product by the other purchasing means, the first sales device 10A informs the server 20 that the user purchases the product by another purchasing means. Notify that you have performed the operation you accept.

In step S635, the server 20 keeps inventory of the product specified by the user and transmits the user's information to a computer device that manages another purchasing means. For example, as another purchasing means, the server 20 reserves inventory and transmits the user's information to the second sales device 10B capable of selling the product specified by the user.

In step S615B, the second sales device 10B receives from the server 20 the product to be stocked and the information of the user who purchases the product. The second sales device 10B reserves the product specified by the user in the first sales device 10A so that the user can purchase the product. For example, at least one of the second sales device 10B and the server 30 performs a process of reserving the inventory of the product in the second sales device 10B in association with the information for identifying the user. The second sales device 10B updates the number of stocks that can be sold, and accepts a purchase process from the user who reserves the stock, or another until a certain period of time elapses after the stock is reserved. Prevent users from purchasing.

In step S617B, the second sales device 10B receives an operation from the user to purchase the product specified by the user in the first sales device 10A, and sells the product to the user.

In step S637, the server 30 rewards the user for purchasing the product by another purchasing means.

A device other than the server 30 may give the reward to the user. For example, when a product is purchased by the second sales device 10B, the second sales device 10B may communicate with the terminal device 20 of the user, and the second sales device 10B may give a reward to the user. Further, the first sales device 10A may give a reward to the user. For example, in step S613A, the first sales device 10A may give a reward to the user by accepting an operation from the user to approve the purchase of the product by another purchasing means. When the first sales device 10A or the second sales device 10B gives a reward to the user, the terminal device 20 and the first sales device 10A or the second sales device 10B do not have to communicate with the server 30. May give a reward to the user by communicating with.

As a result, when the user cannot purchase what the user wants with the first sales device 10A, the problem such as non-arrival or out of stock is solved by encouraging the user to purchase the product with the second sales device 10B, and the user is satisfied. It is possible to enhance the feeling and provide a new purchasing experience.

(1) The process described in each of the above steps may be configured as follows.

(2) For example, in step S611A, information (for example, second sale) that guides another purchasing means by outputting at least one of a moving image, a still image, or an sound of a character related to the product specified by the user. Guidance information such as the position of the device 10B and the movement route to the second sales device 10B) may be presented to the user.

As a result, it is possible to give a feeling of expectation by the character production and improve the purchasing motivation of the user.

(3) As described above, in step S611A, information regarding the Internet sales of the designated product may be displayed on at least one of the user's terminal device (20) and the sales device (10).

As a result, it is possible to encourage not only the purchase by the sales device but also the purchase by the Internet sale.

(4) In step S611A, the guidance information regarding the second sales device 10B is displayed on at least one of the terminal device 20 and the sales device 10, and when the user is moving to the second sales device 10B, the terminal device 20 is displayed. Navigation information for the user to move from the position of the first sales device 10A to the position of the second sales device 10B may be displayed.

As a result, it is possible to provide more detailed guidance information and encourage the purchase of the product by the second sales device 10B.

(5) In step S611A, when there are a plurality of other sales devices from which the specified product can be purchased, the user moves among the plurality of different sales devices according to the installation location of each sales device and the attributes of the user. Guidance information regarding the second sales device 10B closest to the first may be displayed.

One example is a situation in which a plurality of sales devices are installed at an airport and a user tries to purchase goods from the sales devices before boarding an airplane. When the specified product cannot be purchased by the first sales device 10A used by the user, the server 30 collates the sales device information database 381 with the user information database 382, and a plurality of products that can purchase the specified product. Of the other sales devices, guidance information regarding the second sales device 10B closest to the boarding gate to be used by the user is presented.

As a result, problems such as non-arrival and out-of-stock can be solved. In addition, it is possible to improve the efficiency of service provision of the business company in the area where the sales device is installed. For example, if a sales device is installed at an airport, it can help airlines operate on time by encouraging users to board the boarding gates to move early by the departure time of the plane. ..

(6) In step S611A, another purchasing means may be presented regardless of whether or not the product can be sold by the first sales device 10A used by the user.

As an example, a plurality of sales devices are installed at an airport, a user tries to purchase a product by the sales device before boarding an airplane, and the specified product can be purchased by the first sales device 10A used by the user. Despite this, the server 30 collates the sales device information database 381 with the user information database 382, and among the plurality of sales devices from which the specified product can be purchased, the second closest to the boarding gate to be used by the user. Guidance information about the sales device 10B is presented.

As a result, in addition to selling products, it is possible to improve the efficiency of service provision by business companies in the area where sales equipment is installed.

(7) In step S637, the user may be rewarded according to the distance from the first sales device 10A to the second sales device 10B as another purchasing means. For example, even if the user is rewarded according to the linear distance from the first sales device 10A to the second sales device 10B or the movement distance determined by the movement route for the user to move between the sales devices. Good. For example, the longer the distance or time, the more favorable the reward may be given to the user. The reward that is advantageous to the user may be, for example, a large amount of reward. Further, the reward that is advantageous to the user may be that the quality of the reward is good. For example, in the case of a game, a character, an item, etc. with relatively good game parameters, etc., and a game object with a high degree of rarity are obtained. It may be easier to do.

As a result, the motivation to move to the second sales device can be improved.

(8) In step S637, points (value information) that can be used in the sales device or Internet sales may be given by purchasing the product in the second sales device 10B.

As a result, the motivation to purchase the product with the second sales device 10B can be improved.

(9) In steps S613A and S635, when the user is moving from the first sales device 10A to the second sales device 10B, the first sales device 10A or the server 30 delivers the content related to the designated product to the terminal device. It may be delivered to 20.

As a result, the movement to the second sales device 10B can be made entertaining, and the user's willingness to move and purchase can be improved.

(10) In step S637, the first sales device 10A urges the user to purchase the product by another purchasing means, so that the result information that the product is purchased by the second sales device 10B is retained as data. You may.

As a result, the sales device information database 381 and the user information database 382 can be updated so that the user's behavior can be better understood. For example, in step S613A, an operation of accepting a purchase by another purchasing means is received from the user, and when the user purchases by the other purchasing means, a notification prompting the user to purchase is sent in step S611A. You can measure the effect of what you have done.

(11) In step S603A, the designation of a plurality of products sold by the sales device may be accepted in one operation. For example, it may be possible to purchase all kinds of products that can be purchased from the sales device with a single purchase operation. Here, when there are products that cannot be purchased by the first sales device 10A, guidance information regarding the second sales device 10B that can purchase these products is presented.

As a result, it is possible to meet the needs of tourists and the like who want to buy in bulk with a sales device.

There are only a limited number of places where vending machines can be installed in indoor facilities such as airports and shopping malls, and even outdoors. For example, if you try to install a vending machine in a place where there is a lot of traffic and it is easy to see, the cost for installing the vending machine tends to increase. For example, in the case of an airport, the passage from the arrival gate to the transfer to public transportation such as a train or a bus is relatively crowded with people. On the other hand, in places that are difficult to see and stand out, even if the cost of installing a vending machine is relatively low, it is difficult for users to notice it, and as a result, it is difficult to use the vending machine. is there.

On the other hand, according to the example described in the above embodiment, in order to sell the product in cooperation with a plurality of sales devices, for example, the user is urged to voluntarily move from a conspicuous place to an inconspicuous place in the facility. be able to. Therefore, the total cost for installing a plurality of sales devices can be reduced.

<4 screen example>
FIG. 7 is a diagram showing a screen example of the sales device and the terminal device according to the first embodiment of the present invention.

The screen example (A) of FIG. 7 shows a screen example of the first sales device 10A used by the user. The screen example (A) shows a aspect of displaying to the user on the display unit of the first sales device 10A. Corresponds to step S601A in FIG.

As shown in the screen example (A), the user accepts the designation of the product to be purchased regardless of whether or not the product can be purchased by the first sales device 10A. The first sales device 10A displays to the user all the products sold by the sales system 1, not limited to the own machine. In the screen example (A), the sales device 10A receives a designation from the user, and when the designated product cannot be sold by its own machine, the sales device 10A transitions to the screen example (B).

The screen example (B) of FIG. 7 shows a situation in which the user is presented with another purchasing means capable of selling the specified product. Corresponds to step S611A in FIG.

As shown in the screen example (B), the user is presented with guidance information regarding the second sales device 10B from which the specified product can be purchased. Specifically, information such as the installation location of the second sales device 10B, the distance from the first sales device 10A, and the features related to the user's attributes is presented.

The screen example (B) may be displayed on the user's terminal device 20.

In the screen example (C) of FIG. 7, in step S613A of FIG. 6, when the user approves the purchase by another purchasing means and the user is moving to the second sales device 10B, the user In the terminal device 20, the aspect of displaying the navigation information from the first sales device 10A to the second sales device 10B is shown. When the user purchases the product with the second sales device 10B (step S617B), the transition to the screen example (D) occurs.

The screen example (D) of FIG. 7 shows a situation in which a reward is given to a user by purchasing a product by another purchasing means. Corresponds to step S637 of FIG.

As shown in the screen example (D), when the designated product is purchased by the second sales device 10B, the information indicating that the reward has been given is transmitted to the user's terminal device 20 and displayed.

<5 Modification example>
(1) Effect when a plurality of sales devices are linked: The first sales device 10A and the second sales device 10B may be installed side by side. As a result, the first sales device 10A and the second sales device 10B can be interlocked with each other to present a video, audio, or the like including product information or the like to the user.

For example, it is assumed that there is no user making a purchase in the second sales device 10B while the user specifies a product in the first sales device 10A and performs an operation for purchase. In this case, by displaying the screen as if the character moves from the first sales device 10A to the second sales device 10B, the users around the first sales device 10A and the second sales device 10B (under purchase). The interest of a user other than the user) can be directed toward the second sales device 10B. As a result, the user who performs the operation for purchasing with the first sales device 10A can purchase without much urgent awareness because the attention of other users is directed to the second sales device 10B. It will be easier to shop. It can also contribute to improving the inventory turnover rate of the second sales device 10B.

(2) Conditions and Timing of Reward Granting: In the above description of the embodiment, it is described that the user is rewarded in response to the purchase by another purchasing means. , The timing of reward granting is not limited to the above example. For example, a reward may be given to the user (for example, providing a game task, etc.) by performing an operation (step S613A) in which the user approves the purchase by another purchasing means in the sales device 10A. ..

(3) Product Recommendation to User: In the above embodiment, when accepting a product designation from the user (step S601A), the sales device 10 displays to the user to recommend a specific product according to the user's attribute. However, the sound may be output. For example, when the sales device 10 acquires information that identifies the user by communicating with the user's terminal device 20, the history of the user playing the game, information on the game object acquired by the game play, and the like are obtained. Refer to it and decide which product to recommend to the user. For example, the sales device 10 may determine a product related to a character whose time the user has been operating in the game exceeds a certain period of time as a product recommended to the user. Alternatively, the server 30 may determine information on the product recommended to the user and respond to an inquiry from the sales device 10.

(4) Another purchasing experience: In the above description of the embodiment, (i) the product cannot be sold because the product is out of stock at the first sales device, and (ii) the product is reserved for a specific user. If there is not enough to sell to the user, and if (iii) the product is in stock and can be sold to the user, but the user is urged to purchase the product by another purchasing means, one user is the first. 2 We are urging you to move to the sales device and purchase the product.

In addition to this, the products may be purchased at the same time by a plurality of sales devices by the collaboration of a plurality of users. Here, the designation of the product, the settlement, and the discharge of the product may be performed by a plurality of sales devices. For example, the first sales device 10A accepts the designation of the product, the second sales device 10B setstles the product, and the inventory held by each sales device in either or both of the first sales device 10A and the second sales device 10B. It may be possible to discharge the products of. In addition, either the first sales device 10A or the second sales device 10B accepts the designation of the product and makes a payment, and discharges the product from either the first sales device 10A or the second sales device 10B or It may be done in both.

The sales device 10 or the server 30 determines that a plurality of specific users are using the plurality of sales devices 10, so that the specific users can purchase products using the plurality of sales devices 10. It may be accepted from. For example, the first user using the first sales device designates the second user. The first sales device 10A or the server 30 stores the first user and the second user in association with each other. By accepting friend registration of each user on the server 30, information indicating the relationship between users (information of each user's friend, information of the user followed by each user, etc.) is retained in advance. May be. When the second sales device 10B or the server 30 determines that the second user is using the second sales device 10B, the second sales device 10B or the server 30 designates the product by either the first sales device 10A or the second sales device 10B. It is also possible to settle and discharge the products at the same time by both.

According to the above modification, the turnover rate of the sales device can be improved by purchasing the product in collaboration with a plurality of people. In addition, it is possible to provide a new purchasing experience in which a plurality of people purchase products using a plurality of sales devices.

<Additional notes>
The matters described in each of the above embodiments will be added below.

(Appendix 1)
It is a sales method in which a product is sold by a sales device (10) including a control unit (19, 103) and a storage unit (15, 16, 102), and the user purchases the control unit with one sales device. Regardless of whether or not it can be done, the reception means (S603A) that accepts the designation of the product that the user wants to purchase from one sales device and the specified product can be purchased with one sales device. At one time, a notification is given to a supply means for supplying a product by a product supply mechanism drive unit of one sales device and a notification for urging a user to purchase a product by a purchase means different from the one sales device. It functions as a means (S611A) and a granting means (S613A, S637) that gives a reward to the user by purchasing the product by another purchasing means after the notification by the notification means.

(Appendix 2)
In (Appendix 1), in response to the designation of a product that the user cannot purchase with one sales device (S605A), the granting means drives and controls the product supply mechanism drive unit of one sales device. Notify the user (S611A).

(Appendix 3)
(Appendix 1) or (Appendix 2), in the notification means, as another means of purchase, a notification urging the purchase of a product that cannot be purchased by one sales device through another sales device that can be sold. (S611A).

(Appendix 4)
In (Appendix 3), when the control unit further receives an operation from the user to approve the purchase with another sales device after the notification by the notification means (S613A), the control unit is contacted with the other sales device. , Act as a requesting means for executing a request to reserve inventory of a designated commodity for the user (S613A, S635).

(Appendix 5)
(Appendix 3) or (Appendix 4), in the notification means, the guidance information about the other sales device is displayed on at least one of the user's terminal device and the sales device, and the user moves to the other sales device. In the process of doing so, the user's terminal device is guided to a movement route to another sales device.

(Appendix 6)
In any of (Appendix 3) to (Appendix 5), the control unit is made to set the information of the user's destination point, and the notification means relates to the information related to the installation position of one sales device and the user's destination point. Depending on the information, the guide information about the other sales device close to the user's destination among the plurality of other sales devices that can purchase the products that cannot be purchased by the sales device is notified.

(Appendix 7)
Any one of (Appendix 3) to (Appendix 6), in the granting means, to the user according to at least one of the distance or time related to the movement from the one sales device to the other sales device. Determine the reward to be given.

(Appendix 8)
Any of (Appendix 1) to (Appendix 7), in which the user can specify the information of the product corresponding to the attribute by acquiring the information indicating the attribute of the user in the receiving means. Present to the user with.

(Appendix 9)
It is any one of (Appendix 1) to (Appendix 8), and includes notifying by outputting at least one of a moving image, a still image, or a sound of a character related to the product in the notification means.

(Appendix 10)
Any of (Appendix 1) to (Appendix 9), regardless of whether the product can be sold by the sales device (10A) used by the user in the notification means, another purchasing means. To present.

(Appendix 11)
Any of (Appendix 1) to (Appendix 10), value information that can be used when using content related to the product by purchasing the product by another purchasing means in the granting means, or , Give value information available as a reward for sales equipment or other means of purchase.

(Appendix 12)
In any of (Appendix 1) to (Appendix 11), the content related to the product is distributed to the terminal device associated with the user as a reward in the granting means.

(Appendix 13)
(Appendix 12), when the content related to the product is a game based on the game program in the granting means, the content is provided to the user by providing the game task to the user in the game. Deliver to.

(Appendix 14)
(Appendix 13), the game task provided to the user includes a game task associated with the position information of another purchasing means, and the game task is caused by the user moving to the position indicated by the position information. Give the user a reward corresponding to.

(Appendix 15)
Any one of (Appendix 1) to (Appendix 14), the granting means holds information indicating the result of purchasing the product by another purchasing means as data by notifying the notification means.

(Appendix 16)
Any of (Appendix 1) to (Appendix 15), the reception means accepts the designation of a plurality of products sold by the sales device (10) in a single purchase operation.

(Appendix 17)
Any of (Appendix 1) to (Appendix 16), the receiving means accepts an operation for purchasing a product by another user associated with the user in another selling device.

(Appendix 18)
(Appendix 17), the sales device includes a first sales device (10A) associated with the first user and a second sales device (10B) associated with the second user, and in the first sales device, Accepts an operation to specify a product from the first user, accepts an operation to settle the specified product from either the first sales device or the second sales device, and at least the first sales device or the second sales device. One of them discharges the specified product.

10, 10A, 10B Sales device, 101 wireless communication unit, 102 storage unit, 103 control unit, 20 terminal device, 221 first wireless communication unit, 222 second wireless communication unit, 280 storage unit, 290 control unit, 230 operation reception Unit (touch screen), 30 servers, 301 communication unit, 302 storage unit, 303 control unit, 381 sales device information database, 382 user information database

Claims (20)

It is a sales method in which a product is sold by a sales device including a control unit, a storage unit, and a product supply mechanism drive unit.
The control unit
Regardless of whether or not the user can purchase with one sales device, the reception means for accepting the designation of the product desired to be purchased from the user at the one sales device.
When the designated product is a product that can be purchased by the one sales device, the supply means for supplying the product by the product supply mechanism drive unit of the one sales device and the supply means.
A notification means for notifying the user to purchase the product by a purchase means different from the one sales device.
A sales method that functions as a granting means for giving a reward to the user by purchasing the product by the other purchasing means after the notification by the notification means. In response to the designation of a product that the user cannot purchase in the one sales device in the granting means, the product supply mechanism drive unit of the one sales device is not driven and controlled. The sales method according to claim 1, wherein the user is notified of the above. The method according to claim 1 or 2, wherein in the notification means, as another purchase means, the notification is given to urge the purchase of a product that cannot be purchased by the one sales device with another sales device that can be sold. How to sell. Further, the control unit
After the notification in the notification means, when the user accepts the operation to approve the purchase in the other sales device, the user's inventory of the designated product is sent to the other sales device. The sales method according to claim 3, which functions as a request means for executing a request to be set aside. In the notification means, guidance information about the other sales device is displayed on at least one of the user's terminal device and the sales device, and in the process of the user moving to the other sales device, the user's terminal The sales method according to claim 3 or 4, wherein the device guides a movement route to the other sales device. Let the control unit set the information of the destination point of the user.
Among a plurality of other sales devices capable of purchasing products that cannot be purchased by the sales device in the notification means according to the information regarding the installation position of the one sales device and the information regarding the destination point of the user. The sales method according to any one of claims 3 to 5, which notifies guidance information about another sales device near the destination of the user. Any of claims 3 to 6, wherein in the granting means, the reward to be granted to the user is determined according to at least one of the distance or time related to the movement from the one sales device to the other sales device. The sales method described in item 1. From claim 1, the receiving means obtains information indicating an attribute of the user and presents the information of the product corresponding to the attribute to the user in a manner that can be specified by the user. The selling method according to any one of 7. The sale according to any one of claims 1 to 8, including giving the notification by outputting at least one of a moving image, a still image, or an audio of a character related to the product in the notification means. Method. In any one of claims 1 to 9, the notification means presents the other purchasing means regardless of whether the product can be sold by the selling device used by the user. Described sales method. Value information that can be used when the content related to the product is used by purchasing the product by another purchasing means in the granting means, or value information that can be used by the selling device or another purchasing means. The selling method according to any one of claims 1 to 10, wherein the above-mentioned reward is given. The sales method according to any one of claims 1 to 11, wherein in the granting means, as the reward, content related to the product is delivered to a terminal device associated with the user. In the granting means, when the content related to the product is a game based on the game program, the content is distributed to the terminal device of the user by providing the game task to the user in the game. , The selling method according to claim 12. The game task provided to the user includes a game task associated with the position information of the other purchasing means, and corresponds to the game task by moving the user to the position indicated by the position information. The selling method according to claim 13, wherein the reward is given to the user. The method according to any one of claims 1 to 14, wherein in the granting means, information indicating the result of purchasing the product by the other purchasing means is retained as data by giving the notification of the notification means. How to sell. The selling method according to any one of claims 1 to 15, wherein in the receiving means, designation of a plurality of products sold by the selling device is received by one purchase operation. The selling method according to any one of claims 1 to 16, wherein the receiving means accepts an operation for purchasing a product in another selling device by another user associated with the user. The sales device includes a first sales device associated with a first user and a second sales device associated with a second user.
The first sales device receives an operation of designating a product from the first user, and receives the operation.
Accepting an operation to settle the designated product from either the first sales device or the second sales device,
The selling method according to claim 17, wherein at least one of the first selling device or the second selling device discharges the designated product. It is a sales device that includes a control unit, a storage unit, and a product supply mechanism drive unit for selling products.
The control unit
Regardless of whether or not the user can purchase with one sales device, the reception means for accepting the designation of the product desired to be purchased from the user at the one sales device.
When the designated product is a product that can be purchased by the one sales device, the supply means for supplying the product by the product supply mechanism drive unit of the one sales device and the supply means.
A notification means for notifying the user to purchase the product by a purchase means different from the one sales device.
A sales device that functions as a granting means for giving a reward to the user by purchasing the product by the other purchasing means after the notification by the notification means. A program for selling products by a sales device equipped with a processor and a memory.
The program is delivered to the processor.
Regardless of whether or not the user can purchase with one sales device, the step of accepting the designation of the product desired to be purchased from the user at the one sales device, and
When the designated product is a product that can be purchased by the one sales device, the step of supplying the product by the product supply mechanism drive unit of the one sales device, and
A step of notifying the user to purchase the product by a purchasing means different from that of the one selling device.
A program for executing a step of giving a reward to the user by purchasing the product by the other purchasing means after the notification by the step of giving the notification.